ATTACHMENT E
Survey Results
CITY OF PALM SPRINGS · ECONOMIC DEVELOPMENT · PROGRAM RESULTS A summer thatpaid off locally.
The results are in for the Love Local Palm Springs gift-card campaign — and the community showed up. Here's what 278 cardholders and 34 local businesses told us about Summer 2025.
Redeemable at 125+ local businesses
SHOPPERS Locals loved using their card
Satisfaction & ease of use
Consumer survey · 268–277 responses
85%
satisfied
Very satisfied / satisfied
59% were very satisfied
76%
easy
Found the card easy to use
at participating businesses
Where the dollars went
Share of cardholders spending in each category
Restaurants & cafés 88%
Retail shops 31%
Services — salons, gyms & more 10%
Entertainment & nightlife 3%
Top reasons people bought a card
Bonus value & discounts 49%
To support local businesses 42%
BUSINESSES A program merchants want to keep
Campaign impact on business
34 participating businesses · stacked share
Positive / very positive — 44% Neutral — 53% Negative — 3% 97%reported a neutral-to-positive impact.
Just one business reported a negative effect.
Confidence in the card
Business survey · 33–34 responses
Would participate again 79%
Found cards easy to process 55%
Want it back in summer 66%
“This is a great program — make it something annual people can look forward to.”
— Participating business owner
“The businesses have learned how to take the card. It's much easier.” — Palm Springs cardholder
THE TAKEAWAY
They want Love Local back next summer.
72%
of shoppers want it back in summer
66%
of businesses prefer summer too
WHERE TO GROW NEXT
More social-media promotion #1 ask · 64%
Greater program awareness
Even smoother checkout
COMING SUMMER 2026
Get your card
Scan to buy a Love Local Palm Springs gift
card.
Love Local Palm Springs · Summer 2025 Program Results
Questions? Contact [email protected]
51%
used the card to discover a business they'd never visited before.
New foot traffic, driven straight to local doors.
85%
of shoppers satisfied
with the campaign
81/100
avg. experience score
across 268 cardholders
51%
found a new local spot
via the card
79%
of businesses would return
for a future campaign