Attachment A – Stakeholder Engagement Strategy
Approach:
• A stakeholder working group representing various interest areas will convene once every two months; these discussions will be open to the public.
• Additionally, the downtown community and the Palo Alto community at large will be engaged throughout the process via various City communication channels, events, and surveys. • Staff will present regular updates to the Retail Committee and to the City Council at key milestones. • After the City Council has provided direction on the overall vision for long-term improvements and the preliminary design, staff will engage the appropriate Boards, Commissions, and Committees (BCCs) for feedback on specific topics.
Purpose:
• Solicit feedback from key stakeholders on near-term and long-term streetscape improvements in the Downtown District
o Expectation is that stakeholder working group members will speak on behalf of the interest areas they represent and will communicate with their respective interest area members. • Provide timely updates to the downtown community and the Palo Alto community at large, and seek feedback at key milestones through the course of the improvements • Engage the relevant Boards, Commissions, and Committees on specific topic areas during the design process.
• Ensure the City Council receives timely input from all stakeholders to inform their decision-making process.
University Ave Stakeholder Group (15)
Meet: Once every two months; special meetings could be convened if needed Benefits: build support, tap community wisdom, allow different perspectives to be considered Interest Areas Stakeholder
Business
Commercial property representative
Commercial property representative
Chamber of Commerce
Retail representative
Retail representative
Restaurant representative
Restaurant representative
Personal Services
Other business
Community Partners
Stanford University
Palo Alto Historical Association
Silicon Valley Bicycle Coalition
Community/youth/children services
Residents Resident from the Downtown District
Palo Alto Neighborhoods representative
Note:
Relevant BCCs could include Architectural Review Board, Historic Review Board, Pedestrian/Bike Advisory Committee, Planning/Transportation Commission, and Public Art Commission