Attachment A
Project Vision and Goals
Project Vision:
The vision for the streetscape is: Celebrate the unique character of the “Birthplace of Silicon Valley” by creating a vibrant, visually attractive streetscape with spaces and elements that enhance the visitor experience, provide safe access for pedestrians and bicyclists, and encourage shopping, dining, and gathering.
Project Goals:
The goals for the streetscape include the following elements:
• Showcase the unique character of University Avenue and Palo Alto as the ‘Birthplace of Silicon Valley’
• Accentuate and enhance the retail experience
• Enhance pedestrian experience
• Maintain parking opportunities
• Include performance space between Alma and Middlefield Road • Create gathering spaces
• Explore cost-effective interim measures to show progress • Maintain vital 2-way vehicular access
• Maintain bicycle use
• Maintain delivery and loading zones, rideshare spaces • Explore opportunities to present public art and provide technology exhibits • Maximize opportunities for outdoor dining/retail