Projection Mapping is a video projection art form and technology that is used to transform any surface or object into dynamic video displays.
What is
Projection Mapping?
Projection Mapping can bring spectacular art shows to a city’s front door.
It makes people stop in awe, observe at length and share what they see to create long-lasting, positive collective memories.
How Projection Mapping
Can Create A City Art Event.
2D Mapping 3D Mapping
Used to amplify any flat surface and
transform it into a 3D environment.
Take any three-dimensional shape and bring
it to life by applying motion graphics, and
interactivity.
Attachment C: Economic Impact Metrics for Napa Lighted and Let's Glow festivals.
Metrics gathered and provided by A3 Immersive.
Napa Lighted Festival
Light Festival
Napa, CA
Projection Mapping
• 3 buildings
• 2 x Panasonic 50K lumen
donated by Panasonic
• 2 x Panasonic 32K lumen
• 1 week of show
• 2 days of setup
Record Breaking
40,000 people
attendance
3 locations this year, will
be more locations next
year.
Case Study
Metrics gathered and provided by A3 Immersive
Metrics gathered and provided by A3 Immersive
Case Study
Downtown SF
Let’s Glow SF
2023 – YEAR THREE
Projection Mapping
6 buildings – 10 nights
18 – Panasonic Projectors
32,000 Lumens apiece
Record Breaking
2021
40,000 visitors - $2.1M
economic impact
on local businesses
2022
51,000 visitors - $3M
economic impact
2023
67,000 visitors - $8M
economic impact
Total Coverage
4 Iconic SF locations
covered in projection art
from 17 local and
international artists (2022)
View the Video
Metrics gathered and provided by A3 Immersive.
Metrics gathered and provided by A3 Immersive.
Metrics gathered and provided by A3 Immersive.