Cal Ave Place Identity,
Brand Guideline,
& Signage Plan
Last Updated December 12th, 2024
CAL
URBAN FIELD CALO ALTO
AVE.
....-
Signage
What we heard Signage Plan
Place Identity Placement
from our outreach & Templates
Guidelines
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What we heard
from our outreach
Defining Brand Identity,
Understanding Functional Needs
@ Merchants Meeting 03/26/24
w/Public @ Third Thursday Event
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Exploring functional signage needs
We asked merchants to Their answers, ranked from highest to lowest-voted are below:
place a dot on their top Help drivers find parking (5)
three priorities for Excite visitors to explore the area (5) signage improvement. Enforce street rules (4)
Help events run more smoothly (3)
Source: Merchant Workshop Written
Summary. Make the streets more clean and secure (3)
Help pedestrians navigate from parking & transit to local businesses (1) Restrict vehicle access, while welcoming bikes and pedestrians (1) Show the area is open for business (no dots)
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Playful VS. Structured
Exploring
visual directions
High Energy VS. Relaxed
We presented this set of mood
boards to both merchants and the
general public to understand what
kind of mood feels appropriate to NSTITUT
represent the district.
A NABINET
401236,
Midcentury VS. Contemporary
Whart 1 Theatre
Whart 2 Theatre
The Theatre Bar at the
End of the Whart → HARBOR WA
CUU
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Playful vs. Structured?
• Playful Balance • Structured
Exploring
Merchants
visual directions Public
25% 50%
High-Energy vs. Restful
There was general consensus from both groups, • High Energy Balance • Restful with some minor differences:
The public much more strongly skewed towards a playful design direction. Public Merchants favored the high-eneray end and the public a more restful 25% 50%
approach. This points to finding an agreeable balance between these two. • Both groups favored a contemporary style over the Googie style presented as 'midcentury' on the boards, but there was some nuance in the comments. Midcentury vs. Contemporary Merchants said "OK if [midcentury] done tastefully". I Midcentury Balance Contemporary Source: 3rd Thursday Summary, Merchant Workshop Written Summary.
Public
Playful
0% 25% 50%
Resulting Design Brief
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Resulting Design Brief
Place Identity & Signage Plan
Project Goals: Deliverables:
• Craft a brand identity that reflects the California Avenue's • Logo distinctive characteristics. • Tagline
• Build a foundation for the merchant group to market the • Style Guide - logo usage guidelines, colors, fonts district co-operatively and cohesively. • Designs and plan for signage:
• Design assets that increase the number and diversity of • Types of signs visitors, frequency of visits, length of stay and increase • Design for each sign type sales. • Guidelines for sign placement
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Resulting Design Brief
Place Identity & Signage Plan
Creative Guidelines: Signage Functional Guidelines:
• Reflect broader efforts to modernize and clean up California • Develop gateway, directional and wayfinding signage for the Avenue with a contemporary design style pedestrianized section of Cal Ave with the goals of:
• Embody the 'unpretentious, yet upscale' ethos of the • Excite visitors to explore the area and navigate to avenue's independent local businesses businesses.
• An artistic, yet functional aesthetic which celebrates Cal • Enforce street rules for vehicles, cyclists and pedestrians.
Ave's abundant public art • Promote cleanliness and public safety • A moderately high-energy style which reflects the appeal of • Help events run more smoothly evening activities in the district • Help peds navigate from parking & transit • A broadly appealing design, reflecting the many types of • Consider implementation challenges related to public vs. people who visit seeking shopping, dining, art, entertainment private ROW placements and community. • Identify opportunities to integrate public art into signage program
10 Design Options Presentations
@ May 28 Merchant's Meeting
& Via City-Administered Survey
After gathering input from merchants, the general public, and city staff, we developed three distinct design styles, inspired by
California Avenue's history and future aspirations:
CAL CAVE.
AVENUE AVE AVE
California where locals roam CAL
I WAS AVE. SHOP LOCAL.
DINE LOCAL.
LIVE LOCAL. I
MOLLIE STONES A
CALTRAIN A
DIRECTORY
PARKING LOT?> CAVE.
DINING PARKING LOT 1<
SHOPPING
WELLNESS
& MORE
Upscale Contemporary Artsy Saloon Midcentury Optimism
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DESIGN SCHEME C CAL FOR AVENUE VENG WORKSHOP URBAN FIELD Modern Optimism
Natural • Relaxed • Playful cala palete
Merchant Feedback
playfartoo
Modern influences lend a
souncu, fun enerau. but are
restrained enouch to AvAlA GNAT Lights!
feeling dated. The resulting
style promises a pleasant d
The first merchant group had a strong preference out for folks of allacos for Modern Optimism. The second group,
particularly Lisa of Vin Vino, wanted to see
elements of Modern Optimism and Upscale
Contemporary combined.
We received the following notes:
CAL.
Spell out the full name for the logo - "California Avenue" AVE. - Consider how 'Instagrammable' the signage will be LOGO
TAGLINE COLOR PALETTE
- Creative lighting such as neon is encouraged to happen:
DAY LOCALI
Source: What we heard: Detailed feedback
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Public Survey Results
Of 862 votes cast in the public Public Survey Design Option Preferences survey, 'Optimistic Modernism'
was the most popular option
with 330 first preferences. Upscale Contemporary
27.3%
Optimistic Modernism
38.3%l
330 Optimistic Modernism
297 Artsy Saloon
235 Upscale Contemporary
Source: City-administered Public Survey Results
Artsy Saloon
34.5%
Final Design Direction
CAL.
AVE.
CAVE.
Midcentury Optimism was the SHOP LOCAL.
most popular option among both DINE LOCAL.
LIVE LOCAL.
merchants and the public survey vote.
With input from City Staff, this design
direction was fleshed out into a larger CAVE.
signage program, generating a set DIRECTORY
of functional signs for the Cal Ave district.
Midcentury Optimism
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Cal. Ave.
Place Identity
Brand Guideline
Introduction
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What makes
Cal Ave unique?
Nearby commercial districts have a
very different character from Cal Ave
- ranging from big-box strip mall-
type centers to small-door luxury
retailers. None have the local flair,
relaxed yet upscale vibe, artsy
COUNTR FRENCH
touches, intergenerational appeal,
nor the deep nostalgia that -SUN-
NATURAL
California Avenue inspires. FooDS FRIS ENTRANCE
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Design Scheme:
Midcentury Optimism
Cal Ave has a long and storied history.
This design scheme aims to honor that
history with a homage to the
NE
characterful midcentury architecture
on the street. The design also
represents optimism for what is to
come - present and future generations
continuing to connect, shop, dine and
visit in a beloved local hangout.
RUNNING ZOMBIERU
ESPRESSO STO
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Design Inspirations
Midcentury influences lend a bouncy,
fun energy, but are restrained enough
to avoid feeling dated.
The design aims to invoke a tone which
is playful, yet professional; relaxed, yet
upscale - promising a pleasant, safe SHOIT
day out for visitors of all ages.
_ogo • Tagline • Terrazzo Pattern • Color Palette • Nomenclature Brand Assets
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Logo - Inspirations
The bouncy lettering of midcentury- CAVE.
style jazz posters is combined with
Scala Sans, a clean and contemporary
typeface. The resulting logotype
balances playfulness and
professionalism.
DYNAMIC BASELINE
--------_-
An alternating rhythm of changes to the
text's baseline create the 'bounce' effect
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STANDARD LOGO
Logo - Variants CAL Stacked / Abbreviated
AVE. Use this logo as the default choice to represent
the district, unless extenuating circumstances
justify using an alternate version.
Three versions of the logo are provided
for flexibility of usage.
Each logo is provided in standard (deep
olue text), blue and reversed (cream ALTERNATE 1
Horizontal / Abbreviated
text) versions for use on light or dark
CAL. AVE.
backgrounds. For use when the logo must fit in a narrower rectangular area.
ALTERNATE 2
CALIFORNIA Horizontal / Full Text
Use only when the full name of the street must
AVENUE be spelled out (eg. for vehicular wayfinding
describing the roadway itself)
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Logo Usage CAL.
AVE CAL. AVE.
Follow these rules to ensure the brand
identity maintains a high level of
consistency and aesthetic quality.
CALIFORNIAU
AVENUE
WHITE SPACE
Ensure the logo has adequate room to breathe within the design by leaving a space equivalent to the cap height of the text around each edge of the logo.
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Logo Usage CAL
AVE. TE.
Follow these rules to ensure the
brand identity maintains a high
level of consistency and aesthetic Use the light logo on medium Don't place the logo on a Don't stretch the logo. quality. and dark backgrounds. complicated background.
CAL. CA
AVE. VE.
Use the dark logo on light Don't outline the logo Don't alter the color of backgrounds. the logo.
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Tagline
SHOP
There are a broad variety of business
offerings on Cal Ave, so the tagline aims
to capture various reasons to be there,
without providing an overwhelming list
of options. DINE
PLAY
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Shape Motifs
Echoing the blocky modernism typical
of the street, shapes will be rectilinear,
with proportions based on the golden
ratio which create a jaunty look.
here color graduations are used, they
will lighten from bottom to top,
creating a sense of airiness in the
design.
Where possible this airiness will be
amplified by raising the base of the
sign up above ground level.
Not to scale.
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Typography
The typeface employed across this California Avenue
design system is Scala Sans - a clean,
humanist sans-serif typeface. It is
available via Adobe Fonts, which is SHOP, DINE, VISIT
bundled with Adobe Creative Cloud.
In 1941, both Main Street, Lincoln Street, and the
If a standalone license for the font is
Mayfield train station were renamed California
desired, it can be purchased from
MuFonts. Avenue. The Avenue has always been the main
street for the surrounding residential area and
known for its "mom and pop" businesses,
restaurants, movie house, and music venues.
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Scala Sans Source Sans 3
Typography
Typefaces have a similar x-
Substitute Font Cal Ave Cal Ave
height and character width
If a substitute font is required, Source California Avenue Sans 3 is a close match. It can be
downloaded for free from Google
Fonts. SHOP, DINE, VISIT
In 1941, both Main Street, Lincoln Street, and the
Mayfield train station were renamed California
Avenue. The Avenue has always been the main
street for the surrounding residential area and
known for its "mom and pop" businesses,
restaurants, movie house, and music venues.
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Terrazzo Pattern
The terrazzo-style pattern is inspired
by the distinctive glass terrazzo
sidewalks of the district.
This nod to place further cements the
fun, artistic identity of Palo Alto's
'Avenue of the Arts'.
The pattern is available as a tiling asset
in JPG, PDF and Al format for future
use.
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Color Palette
543 C 542 C
The color palette is inspired by the 5285 C
pastel sunsets often seen over the hills 7401 C
7401 C (15% tint)
of Palo Alto. (50% tint) Warm Gray 4 C
All colors are specified using Pantone 134 C
Matching System (PMS) 'Solid Coated' 465 C
color books.
1485 C 151 C
729 C
Color swatches are available in ASE
709 C 1797 C
format for use in future designs. 7637 C
533 C
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Color Pantone - Print Hex# - Web
Blue 1 543 C #a3bed8
Color System
Blue 2 542 C #85a7c9
Definitions
Blue 3 5285 C #575674
Deep Blue 533 C #1b2642
All PANTONE colors are specified using Cream 1 7401 C (15% tint) #fcf9f0 Pantone Matching System (PMS) 'Solid
Coated' color books. Cream 2 7401C (50% tint) #f5edd3
Cream 3 Warm Gray 4 C #a8a49f
Yellow 1 134 C #f2d28a
Yellow 2 465 C #a8916a
Orange 1 1485 C #еЗас7b
Orange 2 151 C #d98e51
Orange 3 729 C #a0805e
Red 1 709 C #d2777f
Red 2 1797 C #b4514e
Red 3 7637 C #7b3b4a
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Nomenclature
For consistency in wording, refer to the "Cal Ave" "California Avenue" guide on this page.
The commercial district centered The vehicular roadway. around California Avenue between
the Caltrain Station and up to El Use "California Avenue" for street Camino Real, including parking lots, addresses, and on signage intended circulating streets and laneways. for vehicular wayfinding.
Use "Cal Ave" when referring to the
district.
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Cal. Ave.
Signage Program
Guidelines
Introducing: The Cal Ave Signage Program URBAN FIELD
Establishes a consistent visual identity for the district, informed by public input. • The system includes a set of modular signs, which provides flexibility for various viewing distances and contexts. Guidelines and templates for implementation are packages with this document.
Wayfinding signage modules are designed primarily to help pedestrians to navigate to/from side streets and back parking lots.
CAL. AVE DINE - PLAY
The system also includes concepts (see upcoming slides) for a gateway sign at the intersection of El Camino Real and California Avenue, making the appeal of the district more apparent to passing vehicle traffic.
CAL.
AVE.
SHOP
DINE
PLAY
CAVE. CALIFORNIA AVENUE
SUNDAY
FARMER'S MARKET
THIRD THURSDAY
CONCERT SERIES
Gateway Signs - Option 1 URBAN FIELD
Full-Width Sign
CALIFORNIA AVENUE SHOP - DINE - PLAY
2ft 6 in
25 in
3ft 8 in 3 ft 8 in
2 in 2 in
9 in
14ft 3 in 15 it 4 in
= SHOP ~ DINE ~ PLAY CALIFORNIA AVENUE i tt 11 in
27 tt g in
42 ft g in
73 ft 6 in
5 it 2 in
2 ft o in
1 fto in
URBAN FIELD Gateway Signs - Option 1 - Dimensions
Gateway Signs - Option 2 URBAN FIELD
"Summer Camp" style entrance.
CALLE (FORNIA
AVENUE
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20 ft 2 in CALIFORNIA AVENUE 35 ft 6 in
15 ft 7 in
16 ft 3 in
in 6 ft
in
3 ft 8 in
ft 6 ft
2 ft 6 in
21 ft o in
Gateway Signs - Option 2 - Dimensions
3ft 8 in
2 in 2 in 25 in
2ft 6 in
2 in 2 in 2 in
Gateway Signs - Option 1 URBAN FIELD
Low Sign
CALIFORNIA AVENUE
Gateway Signs - Option 3 - Dimensions URBAN FIELD
24 ft o in
6 ft 2 in
15ft 10 in oft 8 in
SHOP - DINE - PLAY
4 ft 5 in 4 ft o in 1ft 3 in CALIFORNIA AVENUE SUNDAY FARMERS MARKETS oftzin
THIRD THURSDAY EVENTS
oft 5 in oft 4 in
Blade Sign URBAN FIELD
Description 14' tall sign visible to passing vehicle
traffic on El Caminno Real.
Raised illuminated lettering for
"California Avenue" and "Shop ~ Dine~
Play"
Interchangeable lower panels,
illuminated by lighting built into the
Readable ~120ft (logo)
Distance ~50 ft (tagline / changeable panels)
Materials Fabricator to advise
• Top section: CALIFORNIA AVENUE CALIFORNIA AVENUE
• Lighting Strips: SHOP ~ DINE ~ PLAY SHOP ~ DINE ~ PLAY : Liver sectio) section: Printed
panel or real terrazzo(?)
Mounting Fully enclosed box.
Fabricator to advise on best solution
for structure.
SUNDAY SUNDAY
FARMER'S MARKET FARMER'S MARKET
THIRD THURSDAY THIRD THURSDAY
CONCERT SERIES CONCERT SERIES
Placement Replaces existing 'California Avenue'
landmark sign near corner of El Camino
Real & Car-free Cal Ave
Template File Blade Sign Template.ai
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4 ft o in
1 ft 6 in 1ft 6 in 1 ft 2 in
AVENUE
4 fto in 26 in SUNDAY FARMER'S MARKET THIRD THURSDAY CONCERT SERIES
CALIFORNIA
85 in
2 in 2 in
65 1 ft 6 in SHOP ~ DINE ~ PLAYE
3 ft o in
Blade Sign - Dimensions
CAVE. CAVE.
for examples of where to use each scale.
Guidelines for Placement of Modular Signage
CAVE.
Various scales for different contexts. Refer to
PLAY
DINE
to the plaza. SHOP
exits which do not have clear sight lines
fastest route to Cal Ave, especially for AVE.
CAL.
Designed to help walkers identify
URBAN FIELD Modular Wayfinding Signs
Modular Wayfinding Signs URBAN FIELD
2'wide
2'wide
Signage is modular (with standard width and
YOU ARE LEAVING variable height) so that an appropriate mix of Parking Lot 8
signs can be used depending on readability
CAL
requirements at each location.
AVE.
2'wide
SHOP
Cal Avey * Via Alleyway
DINE
Via Alleyway
Ash Sty. PLAY
Via Jacaranda Ln.
El Caminoy Real
Buses, Ridehail Pickup SHOP ~ DINE ~ PLAY
Via Jacaranda Ln.
SHOP
CAVE. DINE
Slices - 20ft readability
PLAY
Walking Map - 3-8ft readability Toppers - 60-90ft readability Wayfinding - XS URBAN FIELD
Description Small-scale wayfinding sign providing
guidance to visitors on side streets.
Readable ~10' (text)
Distance ~ 30' (icons)
Materials • Printed Sign, Exterior-Grade
Aluminum, (or similar) with rounded
corners
• Mounting hardware
*
Mounting Mounted to existing roadway or
parking signage
CAL SHOP
DINE
Placement • Street Corners AVE. PLAY
Multistorey parking lot exits (with
no ticket machine)
Template File Modular XS Template.ai
Wayfinding XS - Dimensions URBAN FIELD
12 in
18 in
CAL. SHOP
DINE
AVE. PLAY
lin corner
radius
Wayfinding - S URBAN FIELD
Description Pedestrian-scale map & directions at
comfortable reading height for an
YOU ARE LEAVING YOU ARE LEAVING
Parking Lot 8 Parking Lot 8
Readable ~ 1.5'- 8'(map labels)
Distance ~ 10'- 15' (wayfinding text)
Real
* CalAne
Materials • Printed Sign, Exterior-Grade Ash st
Aluminum, (or similar)
• Mounting hardware + El Camino Real
: Base plate, powder oated roadsed
Cal Ave
Via Alleyway
SHOP Asksandaln
Mounting • Freestanding on dedicated base, CAL
DINE
with double-pole AVE.
PLAY
• Or Wall-mounted El Camino Real
Buses, Ridehail Pickup
Via Jacaranda Ln
Placement Multistorey parking lot exits (near
ticket machine or visible from exit)
CAL. SHOP
DINE
AVE. PLAY
Template File Modular Template - Walking Map.ai
Wayfinding S - Dimensions URBAN FIELD
24 in
425 in 12 in
++
Parking Lot 8
48 in Cal Ave
Via Alleyway
Ash St
Via Jacaranda Lo
El Camino Real
Via trends inchup
77 in
CAL. SHOP
DINE
AVE.
PLAY
13-57s in
28 in
Wayfinding - M URBAN FIELD
Description Taller wayfinding sign intended to
nearby makes signage visible above CAVE.
CAL.
AVE.
CAL
* Via jacaranda
Readable ~ 1.5' - 8' (map labels)
Distance ~ 20' (wayfinding text)
SHOP ~ DINE ~ PLAY
Materials • Printed Sign, Exterior-Grade AVE.
Parking Lot 8
Aluminum, (or similar)
• Mounting hardware
: Base plate, powder oated nosed
K Cal Avey
Mounting • Freestanding on dedicated base,
with double-pole + ECaminoy Real
• Or Wall-mounted
CAVE.
* Via Jacaranda Ln.
Placement Alley entrances from plaza and parking
lot side
SHOP ~ DINE ~ PLAY
Template Files Modular Template - Walking Map.ai
Modular Template - Slices.ai
Modular Template - Toppers.ai
2 ft
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2.425 in 2.425 in
CAL
24 in
AVE.
* Via Jacaranda Ln.
SHOP - DINE - PLAY
YOU ARELEAVING
Parking Lot 8
48 in Cal Avey
Via Alleyway
Ash Sty.
→ Via Jacaranda Ln.
El Caminoy Real
Buses, Ridehail Pickup
SHOP
CAVE. DINE
PLAY
23 in
Nayfinding M - Dimensions
4 in
2 ft 4 in
Wayfinding - L URBAN FIELD
Description Very tall wayfinding sign intended to
Prough gurface evel park lose
Height makes signage visible above CAVE.
nearby cars / market tents.
CAVE.
CAL
SHOP AVE.
DINE
Readable ~ 90' (icons & logo) PLAY
Distance
Materials • Printed Sign, Exterior-Grade
Aluminum, (or similar)
• Mounting hardware SHOP
: Base state, powder coated enosed DINE
PLAY
Mounting • Freestanding on dedicated base,
with double-pole
• Or Wall-mounted
Placement • Alley and Plaza entrances where
obstructions (vehicles, market
tents) would obscure directions on
a Medium-sized sign
Template File Modular Template - Toppers.ai
Wayfinding L - Dimensions URBAN FIELD
2 ft 4 in CAL. 24 in
6 ft 6 in DINE 12 in
PLAY AVE.
2.425 in
24 in 3 in 24 in 3 in 24 in
oft 4 in
13ft ft in
Directory Cabinet URBAN FIELD
Description Lightbox cabinet houses a 27" × 40"
sleek, fully enclosed design.
CAVE.
Business Directory
Readable ~ 1.5' - 4' (map labels) CALE. I
Distance ~ 4' (directory text)
Materials • Powder-coated poster cabinet
• Printed panel on base
Mounting • Freestanding, custom cabinet with
electrical service
CAL. SHOP
DINE
Placement • Visible from any plaza and street AVE.
entrances expected to receive PLAY
substantial foot traffic.
Template File Directory Cabinet.ai
Directory Cabinet - Dimensions URBAN FIELD
oft 8 in 2fty in
27 in
Business Directory
3 ft 8 in 40 in
6ft 3 in
CAL. SHOP
DINE
AVE. PLAY
2fty in
Directory Poster URBAN FIELD
Description Designed to look nice inside of the
cabinet.
Directory map covers entire district.
Businesses are categorized under
El Train Station
headings "SHOP, DINE, PLAY, SERVICES, CAVE. El Bus Stop PUBLIC ART".
al Muti-storey Parking Lot
Standard-sized 27"x 40" poster, • Surface Parking Lot
compatible with off-the-shelf poster Business Directory cabinets for simple production.
Readable ~ 1.5' - 4' (map labels)
Distance ~ 4' (directory text)
Materials
SHOP
Mounting N/A
Store Name Store Name Store Name Store Name
Store Name Store Name Store Name Store Name
Store Namu Store Name Store Name Store Name
Store Name Store Name Store Name Store Name 4444..
Store Name sore Name Store Name
Store Name = = Store Name tore Name Store Name
So Mom a Nine Store Name
Store Name
SERVICES Store Name hore Name PUBLIC ART
Store Name = =
Store Name Store Name
Placement Inside Directory Cabinets Store Name Store Name Store Name
Store Name Store Name
Pore Name
Store Name 2222222 Store Name
Store Nam Store Name Store Name Store Name
Store Name Store Name
Store Name Mee Nima
Store Name Core Numa Store Name
Store Name
Store Nume
Template File Map: Basemap_California Cal Ave Directory Map - Version 1.0 - October 2024 Ave_Wayfinding_OPGs.ai
Poster: Cal Ave Business Directoru
Poster.indd
Directory Map - Close-Up Train Station URBAN FIELD
Bus Stop
Multi-storey Parking Lot
Surface Parking Lot
Bike Parking
Lot 2 P Lot 1
Cambridge Ave Cambridge Ave
P Lot 5 Lot 4 Lot 9
New Mayfield Ln
Park Blvd
California Car-Free Cal Ave Birch St California Avenue
Avenue
To Old Palo Alto →
Neighborhood
El Camino Real Jacaranda Ln Ash St Park Blvd
Jacaranda Ln Jacaranda Ln
Lot 8 Caltrain Station
PARKING + Trains to San Jose Trains to San Francisco - Alma St Sherman Ave Sherman Ave
-
Place Identity Banners URBAN FIELD
Alternating color banners
reflect the full vibrancy of
the color scheme.
A blank template to
promote special events is CAL.
CAVE. CAVE. CAVE " AVE
also provided for special AVE. AVE.
events and holidays.
INSERTI
SHOP SHOP SHOP SHOP
DESIGN
HERE
DINE DINE DINE DINE
PLAY PLAY PLAY PLAY
• PALO ALTO • PALO ALTO O PALS ALTO PALÓ ALTO
CAVE. OSALS ALTO
Signage Placement Guidelines
Many Pedestrian Paths URBAN FIELD
Lot 2 Lot 1
Cambridge Ave Cambridge Ave
Lot 5 Lot 4 Lot 9 Lot 3
New Ma fielden
PARKIN
Park Blvd
PRIVATE PARKING
California St
Car-Free Cal Ave Birch California Avenue
Avenue
To Old Palo Alto →
Neighborhood
PRIVATE
Jacaranda Ln Park Blvd California
Jacaranda-Ln- Jacaranda Ln
Avenue
P Lot 8
Lot 7
PARKING
+ Trains to San Jose Trains to San Francisco →
Sherman Ave Sherman Ave
Pedestrians will generally want to take the shortest path from their entry mode to reach their destination on Cal Ave ------- whether they arrive from vehicle parking, transit, on foot, or on bike. This means that there is a large number of possible walking paths.
As a guideline for determining the number and location of signs - directional signage should be visible from every exit point (O), and clear sight line to Cal Ave.
Placement of Wayfinding signs URBAN FIELD
Cambridge Ave
The suggested location for
all functional sign types is
Lot 5 Lot 4 Lot 9
provided on this map.
Guidelines for determining
the signate modulation are Gateway Mimosa Ln
Sign
laid out over the coming
slides. ifornia
Car-Free Cal Ave Birch:
nue
Discretion on the most
appropriate mounting
solution for each location is •
PRIVATE
PARKING
entrusted to the expertise Jacaranda Ln
El Camino Real Jacararida Ln
of a signage fabrication
Lot g
specialist.
Blade Lot 7
Sign PRIVATE
PARKING
Sherman Ave
• XS Module • S Module • M / L Module • Directory Cabinet Placements are approximate.
Guidelines for Placement of Modular Signage URBAN FIELD Sign Type XS Directory Cabinet
Includes • Pedestrian-scale • Pedestrian-scale map & • Wayfinding readable • Wayfinding readable • Pedestrian-scale map & directions only directions • Pedestrian-scale map S from 90' business directory • Pedestrian-scale map &
ince tient one are include it people are
likely to walk past the likely to walk past the
sign) sign)
Scale 6.5'(h)x 2(w) 10° (h) x 2'(w 13.5(h) x 2(w)
35 above ground level
Mounting • Mounted to existing : Orell-mounted Freestanding on base Freestanding on base • Freestanding on base • Freestanding, custom roadway or parking Or Wall-mounted Or Wall-mounted cabinet with electrical signage service
Reading Distance ~10'(text) | ~ 1.5'- 8'(map labels) ~1.5'-8' (map labels) ~ 90' (icons & logo) ~1.5' - 4' (map labels) ~ 30' (icons) ~ 10'- 15' (wayfinding text) ~ 20' (wayfinding text) ~ 4' (directory text) text height.
Placement : Muttery parking lot • Multistorey parking lot • Alley entrances from • Alley and Plaza • Visible from any plaza exits (near ticket plaza ana parking lot entrances where and street entrances Guidelines exits (with no ticket machine or visible from side obstructions (vehicles, expected to receive machine) market tents) would substantial foot traffic.
obscure directions on a
M-sized sign