Cities Index.
Attachment A - 2024 Q3 Sales Tax Digest Summary

Palo Alto City Council
March 3, 2025

Document
Attachment A - 2024 Q3 Sales Tax Digest Summary
Meeting
March 3, 2025
Body
Palo Alto City Council
Original file
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Text extracted from the city's file for reading and search. Open the original on cityofpaloalto.primegov.com. That file is the official record.

City of Palo Alto
Sales Tax Digest Summary
Collections through December 2024
Sales July through September 2024 (2024Q3)
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California Overview
For the year ending in the third quarter of 2024, cash receipts decreased by 2.0% statewide and decreased by 5.5% in S.F. Bay Area. However, when adjusted for non-period-related payments, the overall economic sales tax activity for the year ending in the third quarter of 2024 decreased by 2.5% statewide and decreased by 2.9% in S.F. Bay Area.

City of Palo Alto
For the year ending in the third quarter of 2024, sales tax cash receipts for the city decreased by 4.9% from the prior year. However, when adjusted for non-period related payments, the overall economic sales tax activity in Palo Alto for the year ending in the third quarter of 2024 increased by 0.3%. The primary drivers of Palo Alto's sales tax increase were the restaurants and new auto sales sectors. Restaurant sales tax revenue rose by 6.1%, representing 16.4% of the city's total sales tax. Year-over-year, new auto sales grew by 9.4%, contributing 15.4% to the total sales tax revenue.

Same quarter sales tax cash receipts decreased by 4.2% in California from Q3 2023 to Q2 2024. The Palo Alto citywide sales tax cash receipts decreased by 15.3% over the Q3 2023 to Q2 2024 period. Key reasons for the Palo Alto decrease during this period were: 1) Decrease in the business services segment, 2) Decrease in furniture & appliance stores (mainly electronics stores) from Q3 2023 to Q3 2024 by 19.4%, 3) Decrease in the leasing segment of 11.5% which comprises 19.4% of the total sales tax for the city.

According to the California New Car Dealers Association (CNCDA), California’s new light vehicle registrations fell by 1.7% in 2024Q3.

City of Palo Alto
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% of Total / % Change Palo Alto California Statewide S.F. Bay Area Sacramento Valley Central Valley South Coast Inland Empire North Coast General Retail 26.8 / 2.8 28.7 / -0.5 23.4 / -3.0 28.1 / -4.5 38.6 / 4.5 27.2 / -0.6 35.5 / -1.1 27.0 / -1.2Food Products 18.2 / 5.4 21.6 / 0.1 23.6 / -0.9 17.1 / -0.4 14.9 / 0.8 23.6 / 0.9 18.1 / -3.6 18.8 / 1.8Transportation 19.1 / 6.1 22.8 / -7.4 19.4 / -4.7 26.6 / -3.9 21.8 / -5.4 23.5 / -8.0 22.9 / -13.3 28.2 / -3.2Business to Business 31.6 / -11.7 16.0 / -2.6 22.1 / -2.8 14.5 / -4.6 14.6 / -1.3 15.7 / -1.5 10.6 / -10.6 10.5 / 4.3Misc/Other 4.3 / 67.4 10.8 / -1.9 11.6 / -3.3 13.6 / -0.8 10.3 / -4.2 10.0 / -0.1 12.9 / -6.1 15.5 / -1.8Total 100.0 / 0.3 100.0 / -2.5 100.0 / -2.9 100.0 / -3.2 100.0 / -0.1 100.0 / -2.2 100.0 / -6.3 100.0 / -0.8 Palo Alto California Statewide S.F. Bay Area Sacramento Valley Central Valley South Coast Inland Empire North Coast Largest Segment Leasing Restaurants Restaurants Restaurants Miscellaneous Retail Restaurants Miscellaneous Retail Restaurants % of Total / % Change 19.4 / -11.5 15.7 / 0.8 17.6 / 0.1 11.7 / -0.2 17.1 / 15.7 17.5 / 1.4 18.5 / 4.4 12.0 / 3.2 2nd Largest Segment Restaurants Auto Sales - New Auto Sales - NewMiscellaneous Retail Department Stores Auto Sales - New Restaurants Department Stores% of Total / % Change 16.4 / 6.1 10.8 / -9.2 9.4 / -4.2 11.3 / -6.0 10.8 / -0.6 11.9 / -10.7 11.8 / -2.1 11.3 / 4.3 3rd Largest Segment Auto Sales - NewMiscellaneous Retail Office Equipment Auto Sales - New Restaurants Miscellaneous Retail Auto Sales - NewAuto Sales - New % of Total / % Change 15.4 / 9.4 10.8 / 6.3 7.8 / 3.1 11.1 / -6.5 10.1 / 1.7 9.3 / 6.3 10.7 / -10.6 10.7 / -7.0 ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 3rd Quarter 2024 ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 3rd Quarter 2024 Regional Overview
The first chart on page two shows adjusted economic benchmark year amounts, which shows the year ended third quarter of 2024 compared to the year ended third quarter of 2023 (benchmark years are rolling annual comparisons through the current quarter). The growth rates are different between the state and Palo Alto because the sales tax from businesses in Palo Alto performed better overall than the statewide average.

Regional Overview Chart (Economic)
BENCHMARK YEAR 2024Q3 COMPARED TO BENCHMARK YEAR 2023Q3 City of Palo Alto
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Leasing19.4%
Restaurants16.4%
Auto Sales -New15.4%
Office Equipment7.3%Apparel Stores6.8%
All Other34.7%
Net Pools & Adjustments17.4%
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Quarterly Benchmark Year
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments) Net Cash Receipts for Benchmark Year third Quarter 2024: $34,898,056 *Benchmark year (BMY) is the sum of the current and 3 previous quarters (2024Q3 BMY is sum of 2024 Q3, 2024 Q2, 2024 Q1, 2023 Q4) City of Palo Alto
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2021Q4 2022Q1 2022Q2 2022Q3 2022Q4 2023Q1 2023Q2 2023Q3 2023Q4 2024Q1 2024Q2 2024Q3 Quarter Over QuarterTotal County Pool 29,997,846 25,393,878 25,989,159 28,701,701 29,548,556 24,937,663 27,690,772 22,345,960 24,427,230 25,411,165 25,387,888 23,265,567 4.1%Jurisdiction Share 1,778,529 1,533,345 1,426,551 1,683,544 1,817,421 1,499,631 1,755,562 1,489,193 1,638,965 1,523,986 1,611,681 1,377,891 -7.5%Jurisdiction % of Total 5.9% 6.0% 5.5% 5.9% 6.2% 6.0% 6.3% 6.7% 6.7% 6.0% 6.3% 5.9% Anderson Honda Macy's Department Store Shreve & Co.Apple Stores Magnussen's Toyota Stanford Health CareArco AM/PM Mini Marts Neiman Marcus TeslaAudi Palo Alto Nordstrom Department Store Tesla Lease TrustBloomingdale's Restoration Hardware Tiffany & CompanyBrilliant Earth Richemont Union 76 Service StationsHermes Sephora Varian Medical SystemsHP Enterprise Services Shell Service Stations Volvo Cars Palo AltoLouis Vuitton County Pool Results
The California sales tax system is referred to as a ‘sales and use tax’ system which covers both sales tax and ‘use tax’. The County Pool revenues largely reflect use tax from qualifying transactions that do not involve a California based point of sale. Businesses report their use tax quarterly based on business activity conducted throughout the county. The County Pool is distributed each quarter based upon a formula where the jurisdiction’s quarterly percentage is based upon its total sales tax receipts for the quarter as a percentage of all sales tax receipts for all jurisdictions within the county. Thus, if local business activity (sales tax receipts) within Palo Alto increases in the quarter relative to the rest of the county, then the Palo Alto County pool percentage also will increase for the quarter compared to the rest of the county.

The total county pool is multiplied by the city’s quarterly percentage to determine the jurisdiction share each quarter.

In the third quarter of 2024, cash receipts for the overall County Pool increased by 4.1% from the same quarter in the prior year. The City’s share of the County Pool decreased to 5.9%. The City’s revenues from the County Pool decreased from $1,489,193 in 2023Q3 to $1,377,891 in 2024Q3.

TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order and represents the year ended third quarter of 2024. The Top 25 Sales/Use Tax contributors generate

60.1% of Palo Alto’s total sales and use tax revenue.

City of Palo Alto
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$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2024Q3 Benchmark Year 2023Q3
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic) City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 6 Economic Category % 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1 2022Q4 2022Q3 2022Q2 2022Q1Business To Business 27.4% 2,228,773 2,366,493 2,373,414 2,262,034 2,619,833 2,439,519 2,350,567 2,571,178 2,194,817 2,095,020 2,031,199Miscellaneous/Other 20.7% 1,682,849 1,595,196 1,951,428 1,870,170 1,546,096 1,302,322 1,517,005 1,597,816 1,724,861 1,701,538 1,687,189General Retail 22.5% 1,828,014 2,044,006 1,739,261 2,315,882 1,834,297 2,017,885 1,640,927 2,305,038 1,802,777 1,920,316 1,639,417Food Products 16.6% 1,349,524 1,394,270 1,288,207 1,348,051 1,277,173 1,349,926 1,195,458 1,260,287 1,230,824 1,227,240 1,018,577 Subtotal Economic (Local Business) 87.3% 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274 7,653,508 6,826,234 6,967,438 6,390,731Net Pools & Adjustments 12.7% 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938 1,935,580 1,862,181 686,044 1,721,924Total Cash Receipts 100.0% 8,122,429 8,759,129 9,744,567 9,587,647 9,438,189 8,076,212 9,589,088 8,688,414 7,653,481 8,112,655 8,995,580 Economic Segment % 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1 2022Q4 2022Q3 2022Q2 2022Q1Miscellaneous/Other 50.1% 4,070,462 4,102,841 4,114,784 4,409,850 4,635,983 4,197,978 3,818,384 4,490,992 4,087,158 4,008,008 3,949,786Restaurants 15.1% 1,222,917 1,259,885 1,162,863 1,214,598 1,154,189 1,214,502 1,073,621 1,114,637 1,102,248 1,093,944 902,707Miscellaneous Retail 6.3% 512,154 582,600 489,040 689,939 480,649 512,077 448,322 545,797 381,616 479,710 432,956Apparel Stores 5.9% 480,138 531,926 440,402 586,863 478,973 509,894 423,470 538,573 435,730 495,508 392,724Department Stores 5.3% 432,925 501,499 411,345 549,893 435,388 492,374 356,626 533,032 423,601 454,349 367,144Service Stations 2.5% 201,591 226,411 198,584 214,900 229,911 222,029 192,723 215,640 233,387 250,715 191,755Food Markets 1.4% 111,242 114,071 107,031 112,372 103,251 111,465 101,978 116,810 99,811 104,253 91,634Business Services 0.7% 57,730 80,732 204,085 98,980 83,130 93,106 74,150 98,027 62,683 80,950 62,025 Subtotal Economic (Local Business) 87.3% 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274 7,653,508 6,826,234 6,967,438 6,390,731Net Pools & Adjustments 12.7% 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938 1,935,580 1,862,181 686,044 1,721,924Total Cash Receipts 100.0% 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 8,076,212 9,589,088 8,688,414 7,653,481 8,112,655 Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount.

City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 7 Economic Category % 2024Q3 2023Q3 2022Q3 2021Q3 2020Q3 2019Q3 2018Q3 2017Q3 2016Q3 2015Q3 Business To Business 27.0% 9,409,451 10,658,399 8,712,755 7,087,926 8,172,606 8,199,294 6,134,717 5,533,647 5,274,809 4,252,574 Miscellaneous/Other 19.9% 6,961,240 6,120,140 6,727,169 6,508,810 5,535,929 8,213,925 7,119,613 6,064,826 6,044,638 5,688,670 General Retail 22.8% 7,951,680 7,724,613 7,714,659 6,210,285 5,183,026 7,805,483 8,439,325 8,410,519 8,236,289 8,097,906 Food Products 15.5% 5,400,768 5,123,356 4,644,919 3,232,436 3,381,949 4,913,041 4,799,343 4,641,768 4,622,737 4,411,228 Subtotal Economic (Local Business) 85.2% 29,723,139 29,626,508 27,799,502 23,039,457 22,273,510 29,131,744 26,492,998 24,650,760 24,178,472 22,450,377 Net Pools & Adjustments 14.8% 5,174,917 7,064,628 5,650,629 5,335,960 5,584,640 5,795,256 5,477,338 4,896,303 4,110,537 4,197,233 Total 100.0% 34,898,056 36,691,136 33,450,131 28,375,417 27,858,150 34,927,000 31,970,336 29,547,063 28,289,009 26,647,610 Economic Segment % 2024Q3 2023Q3 2022Q3 2021Q3 2020Q3 2019Q3 2018Q3 2017Q3 2016Q3 2015Q3 Miscellaneous/Other 48.8% 17,026,234 17,655,728 16,111,013 14,552,822 14,487,702 17,353,941 14,616,791 12,927,904 12,448,262 11,026,468 Restaurants 14.0% 4,879,675 4,599,238 4,130,986 2,791,240 2,901,446 4,336,770 4,197,250 4,040,242 4,021,277 3,835,898 Miscellaneous Retail 6.6% 2,313,855 1,894,326 2,029,037 1,754,193 1,231,667 1,658,326 1,688,886 2,034,461 1,992,497 1,520,014 Apparel Stores 5.8% 2,020,119 1,952,957 1,873,244 1,433,251 1,195,735 1,951,720 1,931,669 1,721,857 1,631,712 1,656,560 Department Stores 5.4% 1,895,662 1,817,587 1,774,002 1,326,441 1,014,928 1,842,137 2,085,700 2,032,059 2,188,368 2,402,334 Service Stations 2.4% 842,904 865,212 867,158 566,228 505,648 693,546 671,528 601,794 554,825 668,928 Business Services 0.9% 297,214 403,012 609,273 270,340 550,611 845,279 819,074 790,083 832,423 839,442 Food Markets 1.3% 447,477 438,449 404,790 344,944 385,774 450,026 482,100 502,359 509,109 500,731 Subtotal Economic (Local Business) 85.2% 29,723,139 29,626,508 27,799,502 23,039,457 22,273,510 29,131,744 26,492,998 24,650,760 24,178,472 22,450,377 Net Pools & Adjustments 14.8% 5,174,917 7,064,628 5,650,629 5,335,960 5,584,640 5,795,256 5,477,338 4,896,303 4,110,537 4,197,233 Total 100.0% 34,898,056 36,691,136 33,450,131 28,375,417 27,858,150 34,927,000 31,970,336 29,547,063 28,289,009 26,647,610 Historical Analysis by Calendar BMY from 2015Q3 to 2024Q3 The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters (2024Q3 BMY is sum of 2024 Q3, 2024 Q2, 2024 Q1, 2023 Q4).

City of Palo Alto
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Food Products
Transportation
Business to Business
Misc/Other
2024/3 Total
2023/3 Total
% Chg
Largest Gain
Second LargestGain
Largest Decline
Second LargestDecline
Campbell -11.3% 0.7% -10.5% -20.8% 0.4% 2,456,006 2,633,247 -6.7%Misc. Vehicle Sales Business Services I.T. Infrastructure Service Stations Cupertino -2.5% 1.1% -13.6% -1.5% 20.9% 8,532,895 8,677,066 -1.7%I.T. Infrastructure Restaurants Office Equipment Service Stations Gilroy -2.5% 2.9% -21.3% -22.8% -2.6% 4,059,859 4,510,162 -10.0%Restaurants Food Processing Eqp Auto Sales - New Heavy Industry Los Altos -2.0% 4.2% -5.3% 31.1% 11.2% 630,304 610,116 3.3%Restaurants Business Services Service Stations Furniture/Appliance Los Gatos -0.8% 3.9% -17.0% -5.4% -12.8% 1,378,194 1,441,499 -4.4%Bldg.Matls-Retail Restaurants Auto Sales - New Miscellaneous Other Milpitas 5.3% -2.2% -11.1% -0.4% 8.0% 5,835,243 5,897,063 -1.0%Electronic Equipment Apparel Stores Service Stations Office Equipment Morgan Hill -1.1% -1.0% -11.8% -32.9% -3.1% 2,506,473 2,801,356 -10.5%Office Equipment Chemical Products Energy Sales Auto Sales - New Mountain View -2.5% 2.1% -3.3% -10.2% -10.4% 4,265,412 4,351,154 -2.0%Auto Parts/Repair Restaurants Service Stations Auto Sales - New Palo Alto -0.3% 3.8% -19.4% -22.5% 55.3% 7,099,512 7,882,388 -9.9%Light Industry Bldg.Matls-Retail Leasing Auto Sales - New San Jose -5.0% 0.4% -12.6% -9.9% 0.7% 47,059,949 50,440,764 -6.7%Green Energy Electronic Equipment Office Equipment Auto Sales - New Santa Clara 1.9% 1.3% -9.8% 44.0% 17.7% 15,423,467 12,944,686 19.1%Office Equipment Electronic Equipment Auto Sales - New Light Industry County of Santa Clara -1.5% 5.1% -14.5% 11.0% 3.3% 1,329,342 1,313,289 1.2%Restaurants Electronic Equipment Auto Sales - Used Food Markets Saratoga -5.8% 3.2% -6.4% -18.7% 112.0% 284,436 273,963 3.8%Bldg.Matls-Whsle Restaurants Office Equipment Service Stations Sunnyvale -18.2% 3.4% -5.9% 9.6% -29.4% 7,768,657 7,980,480 -2.7%Light Industry Business Services Miscellaneous Retail Heavy Industry Quarterly Analysis by Sales Tax Category: Change from 2023Q3 to 2024Q3 (Economic) Unlike the chart on page one which showed a ‘benchmark year’ through the third quarter of 2024, the chart above shows a comparison of one quarter only – third quarter of 2024 to third quarter of 2023. This chart is for local ‘brick and mortar’ businesses, and it excludes county pools and adjustments.

City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 9 California Avenue % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALFOOD PRODUCTS 3.7% 99,685 96,166 60.3% 58.8%GENERAL RETAIL -6.3% 25,015 26,707 15.1% 16.3%ALL OTHER 0.0% 40,546 40,554 24.5% 24.8%TOTAL 1.1% 165,246 163,427 100.0% 100.0% El Camino Real and Midtown % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALFOOD PRODUCTS -4.6% 150,795 157,992 30.4% 25.9%GENERAL RETAIL -5.0% 32,996 34,739 6.6% 5.7%ALL OTHER -25.1% 312,884 417,586 63.0% 68.4%TOTAL -18.6% 496,674 610,317 100.0% 100.0% Greater Downtown % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALFOOD PRODUCTS -0.9% 523,951 528,808 64.0% 64.4%GENERAL RETAIL -6.4% 225,935 241,261 27.6% 29.4%BUSINESS TO BUSINESS 30.5% 40,964 31,378 5.0% 3.8%CONSTRUCTION 100.4% 17,488 8,725 2.1% 1.1%MISCELLANEOUS -3.6% 7,555 7,837 0.9% 1.0%TRANSPORTATION -0.8% 3,305 3,331 0.4% 0.4%TOTAL -0.3% 819,198 821,340 100.0% 100.0% Stanford Shopping Center % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALGENERAL RETAIL -6.5% 1,237,757 1,324,378 79.9% 76.2%FOOD PRODUCTS 0.7% 159,404 158,284 10.3% 9.1%ALL OTHER -40.5% 151,885 255,414 9.8% 14.7%TOTAL -10.9% 1,549,046 1,738,075 100.0% 100.0% City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2023Q3 to 2024Q3 (Economic) City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 10 Town And Country Shopping Center % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALFOOD PRODUCTS 1.4% 114,338 112,781 62.7% 60.8%GENERAL RETAIL -2.6% 67,994 69,832 37.3% 37.6%ALL OTHER -97.8% 64 2,892 0.0% 1.6%TOTAL -1.7% 182,396 185,505 100.0% 100.0% All Other Geos combined with Balance of Jurisdiction % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALBUSINESS TO BUSINESS -23.3% 2,041,438 2,661,080 32.7% 36.6%GENERAL RETAIL -6.7% 1,653,138 1,771,654 26.5% 24.4%TRANSPORTATION -19.4% 1,312,722 1,628,437 21.0% 22.4%FOOD PRODUCTS 0.5% 1,142,365 1,136,411 18.3% 15.6%MISCELLANEOUS 30.9% 65,461 49,999 1.0% 0.7%CONSTRUCTION 23.5% 31,641 25,618 0.5% 0.4%TOTAL -14.1% 6,246,766 7,273,199 100.0% 100.0% All Geo Areas Total Comparison 24Q3 & 23Q3 % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALBalance of Jurisdiction -19.2% 3,034,205 3,754,534 48.6% 51.6%Stanford Shopping Center -10.9% 1,549,046 1,738,075 24.8% 23.9%Greater Downtown -0.3% 819,198 821,340 13.1% 11.3%El Camino Real and Midtown -18.6% 496,674 610,317 8.0% 8.4%Town And Country Shopping Center -1.7% 182,396 185,505 2.9% 2.6%California Avenue 1.1% 165,246 163,427 2.6% 2.2%TOTAL -14.1% 6,246,766 7,273,199 100.0% 100.0% Palo Alto citywide QE 24Q3 & 23Q3 % CHANGE QoQ 2024Q3 QE 2023Q3 QE 24Q3 % OF TOTAL 23Q3 % OF TOTALBUSINESS TO BUSINESS -22.5% 2,228,773 2,874,003 31.4% 36.5%GENERAL RETAIL -0.3% 1,828,014 1,833,119 25.7% 23.3%FOOD PRODUCTS 3.8% 1,349,524 1,300,141 19.0% 16.5%TRANSPORTATION -19.4% 1,315,686 1,632,093 18.5% 20.7%MISCELLANEOUS 28.2% 263,509 205,604 3.7% 2.6%CONSTRUCTION 204.6% 114,006 37,427 1.6% 0.5%TOTAL -9.9% 7,099,512 7,882,388 100.0% 100.0% City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2023Q3 to 2024Q3 (Economic) Cont.

City of Palo Alto
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F O O D P R O D U C T S ,
3 . 7 % C H A N G E , $ 9 9 , 6 8 5 ,
6 0 . 3 % T O T A L

G E N E R A L R E T A I L ,
- 6 . 3 % C H A N G E , $ 2 5 , 0 1 5 ,
1 5 . 1 % T O T A L

A L L O T H E R ,
0 . 0 % C H A N G E , $ 4 0 , 5 4 6 ,
2 4 . 5 % T O T A L
C a l i f o r n i a A v e n u e 2 0 2 4 Q 3 S A L E S T A X A M O U N T S F O O D P R O D U C T S , $ 9 6 , 1 6 6 ,
5 8 . 8 % T O T A L

G E N E R A L R E T A I L ,
$ 2 6 , 7 0 7 , 1 6 . 3 % T O T A L
A L L O T H E R , $ 4 0 , 5 5 4 ,
2 4 . 8 % T O T A L
C a l i f o r n i a A v e n u e 2 0 2 3 Q 3 S A L E S T A X A M O U N T S

F O O D P R O D U C T S ,
- 4 . 6 % C H A N G E , $ 1 5 0 , 7 9 5 ,
3 0 . 4 % T O T A L

G E N E R A L R E T A I L ,
- 5 . 0 % C H A N G E , $ 3 2 , 9 9 6 ,
6 . 6 % T O T A L

A L L O T H E R ,
- 2 5 . 1 % C H A N G E ,
$ 3 1 2 , 8 8 4 ,
6 3 . 0 % T O T A L
E l C a m i n o R e a l a n d M i d t o w n 2 0 2 4 Q 3 S A L E S T A X A M O U N T S F O O D P R O D U C T S , $ 1 5 7 , 9 9 2 ,
2 5 . 9 % T O T A L

G E N E R A L R E T A I L ,
$ 3 4 , 7 3 9 , 5 . 7 % T O T A L
A L L O T H E R , $ 4 1 7 , 5 8 6
6 8 . 4 % T O T A L
E l C a m i n o R e a l a n d M i d t o w n 2 0 2 3 Q 3 S A L E S T A X A M O U N T S City of Palo Alto Geo Area Pie Charts
City of Palo Alto
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F O O D P R O D U C T S ,
- 0 .9 % C H A N G E , $ 5 2 3 ,9 5 1 ,
6 4 .0 % T O T A L

G E N E R A L R E T A IL ,
- 6 .4 % C H A N G E ,
$ 2 2 5 ,9 3 5 ,
2 7 .6 % T O T A L

B U S IN E S S T O B U S IN E S S ,
3 0 .5 % C H A N G E , $ 4 0 ,9 6 4 ,
5 .0 % T O T A L

C O N S T R U C T IO N ,
1 0 0 .4 % C H A N G E , $ 1 7 ,4 8 8 ,
2 .1 % T O T A L

M IS C E L L A N E O U S ,
- 3 .6 % C H A N G E , $ 7 ,5 5 5 ,
0 .9 % T O T A L

T R A N S P O R T A T IO N ,
- 0 .8 % C H A N G E , $ 3 ,3 0 5 ,
0 .4 % T O T A L
G re a t e r D o w n t o w n 2 0 2 4 Q 3 S A L E S TA X A M O U N T S

F O O D P R O D U C T S ,
$ 5 2 8 ,8 0 8 , 6 4 .4 % T O T A L

G E N E R A L R E T A IL ,
$ 2 4 1 ,2 6 1 , 2 9 .4 % T O T A L

B U S IN E S S T O B U S IN E S S ,
$ 3 1 ,3 7 8 , 3 .8 % T O T A L
C O N S T R U C T IO N , $ 8 ,7 2 5 ,
1 .1 % T O T A L
M IS C E L L A N E O U S , $ 7 ,8 3 7 ,
1 .0 % T O T A L T R A N S P O R T A T IO N , $ 3 ,3 3 1 , 0 .4 % T O T A L
G re a t e r D o w n t o w n 2 0 2 3 Q 3 S A L E S TA X A M O U N T S

G E N E R A L R E T A IL
$ 1 ,3 2 4 ,3 7 8 ,
7 6 .2 % T O T A L
F O O D P R O D U C T S , $ 1 5 8 ,2 8 4 ,
9 .1 % T O T A L
A L L O T H E R , $ 2 5 5 ,4 1 4 ,
1 4 .7 % T O T A L
S t a n fo rd S h o p p in g C e n t e r 2 0 2 3 Q 3 S A L E S TA X A M O U N T S

G E N E R A L R E T A IL ,
- 6 .5 % C H A N G E , $ 1 ,2 3 7 ,7 5 7 ,
7 9 .9 % T O T A LF O O D P R O D U C T S ,
0 .7 % C H A N G E ,
$ 1 5 9 ,4 0 4 ,
1 0 .3 % T O T A L
A L L O T H E R , - 4 0 .5 % C H A N G E ,
$ 1 5 1 ,8 8 5 , 9 .8 % T O T A L
S t a n fo rd S h o p p in g C e n t e r 2 0 2 4 Q 3 S A L E S TA X A M O U N T S City of Palo Alto Geo Areas Pie Charts
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 13

F O O D P R O D U C T S ,
1 . 4 % C H A N G E , $ 1 1 4 ,3 3 8 ,
6 2 . 7 % T O T A L

G E N E R A L R E T A I L ,
- 2 . 6 % C H A N G E , $ 6 7 ,9 9 4 ,
3 7 . 3 % T O T A L
A L L O T H E R , - 9 7 . 8 % C H A N G E , $ 6 4 , 0 . 0 % T O T A L To w n A n d C o u n t r y S h o p p in g C e n t e r 2 0 2 4 Q 3 S A L E S TA X A M O U N T S

F O O D P R O D U C T S ,
$ 1 1 2 ,7 8 1 ,
6 0 . 8 % T O T A L

G E N E R A L R E T A I L ,
$ 6 9 ,8 3 2 ,
3 7 . 6 % T O T A L
A L L O T H E R , $ 2 ,8 9 2 , 1 . 6 % T O T A L
To w n A n d C o u n t r y S h o p p in g C e n t e r 2 0 2 3 Q 3 S A L E S TA X A M O U N T S

B U S I N E S S T O B U S I N E S S ,
- 2 3 . 3 % C H A N G E ,
$ 2 ,0 4 1 ,4 3 8 ,
3 2 . 7 % T O T A L

G E N E R A L R E T A I L ,
- 6 . 7 % C H A N G E , $ 1 ,6 5 3 ,1 3 8 ,
2 6 . 5 % T O T A L

T R A N S P O R T A T I O N ,
- 1 9 . 4 % C H A N G E ,
$ 1 ,3 1 2 ,7 2 2 ,
2 1 . 0 % T O T A L

F O O D P R O D U C T S ,
0 . 5 % C H A N G E , $ 1 ,1 4 2 ,3 6 5 ,
1 8 . 3 % T O T A L
M I S C E L L A N E O U S , 3 0 . 9 % C H A N G E ,
$ 6 5 ,4 6 1 , 1 . 0 % T O T A L

C O N S T R U C T I O N ,
2 3 . 5 % C H A N G E , $ 3 1 ,6 4 1 ,
0 . 5 % T O T A L
A ll O t h e r G e o s c o m b in e d w it h B a la n c e o f Ju r is d ic t io n 2 0 2 4 Q 3

S A L E S TA X A M O U N T S

B U S I N E S S T O B U S I N E S S ,
$ 2 ,6 6 1 ,0 8 0 ,
3 6 . 6 % T O T A L
G E N E R A L R E T A I L , $ 1 ,7 7 1 ,6 5 4 ,
2 4 . 4 % T O T A L

T R A N S P O R T A T I O N ,
$ 1 ,6 2 8 ,4 3 7 ,

F O O D P R O D U C T S ,
$ 1 ,1 3 6 ,4 1 1 ,

M I S C E L L A N E O U S ,
$ 4 9 ,9 9 9 , 0 . 7 % T O T A L
C O N S T R U C T I O N , $ 2 5 ,6 1 8
, 0 . 4 % T O T A L
A ll O t h e r G e o s c o m b in e d w it h B a la n c e o f Ju r is d ic t io n 2 0 2 3 Q 3

S A L E S TA X A M O U N T S
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 14 B a la n c e o f J u ris d ic t io n ,
- 1 9 . 2 % C H A N G E ,
$ 3 ,0 3 4 ,2 0 5 ,
4 8 . 6 % T O T A L
S t a n f o rd S h o p p in g C e n t e r,
- 1 0 . 9 % C H A N G E , $ 1 ,5 4 9 ,0 4 6 ,
2 4 . 8 % T O T A L
G re a t e r D o w n t o w n ,
- 0 . 3 % C H A N G E ,
$ 8 1 9 ,1 9 8 ,1 3 . 1 % T O T A L
E l C a m in o R e a l a n d M id t o w n ,
- 1 8 . 6 % C H A N G E , $ 4 9 6 ,6 7 4 ,
8 . 0 % T O T A L
T o w n A n d C o u n t ry S h o p p in g C e n t e r, - 1 . 7 % C H A N G E , $ 1 8 2 ,3 9 6 , 2 . 9 % T O T A L C a lif o rn ia A v e n u e , 1 . 1 % C H A N G E , $ 1 6 5 ,2 4 6 , 2 . 6 % T O T A L
A ll G e o A re a To t a ls 2 0 2 4 Q 3 S A L E S TA X A M O U N T S B a la n c e o f J u ris d ic t io n ,
$ 3 ,7 5 4 ,5 3 4 , 5 1 . 6 % T O T A L
S t a n f o rd S h o p p in g C e n t e r,
$ 1 ,7 3 8 ,0 7 5 , 2 3 . 9 % T O T A L
G re a t e r D o w n t o w n ,
$ 8 2 1 ,3 4 0 , 1 1 . 3 % T O T A L
E l C a m in o R e a l a n d M id t o w n ,
$ 6 1 0 ,3 1 7 , 8 . 4 % T O T A L
T o w n A n d C o u n t ry S h o p p in g C e n t e r, $ 1 8 5 ,5 0 5 , 2 . 6 % T O T A L
C a lif o rn ia A v e n u e ,
$ 1 6 3 ,4 2 7 , 2 . 2 % T O T A L
A ll G e o A re a To t a ls 2 0 2 3 Q 3 S A L E S TA X A M O U N T S

B U S I N E S S T O B U S I N E S S ,
- 2 2 . 5 % C H A N G E , $ 2 ,2 2 8 ,7 7 3 ,
3 1 . 4 % T O T A L

G E N E R A L R E T A I L ,
- 0 . 3 % C H A N G E , $ 1 ,8 2 8 ,0 1 4 ,
2 5 . 7 % T O T A L

F O O D P R O D U C T S ,
3 . 8 % C H A N G E ,
$ 1 ,3 4 9 ,5 2 4 ,
1 9 . 0 % T O T A L

T R A N S P O R T A T I O N ,
- 1 9 . 4 % C H A N G E ,
$ 1 ,3 1 5 ,6 8 6 ,
1 8 . 5 % T O T A L
M I S C E L L A N E O U S , 2 8 . 2 % C H A N G E ,
$ 2 6 3 ,5 0 9 , 3 . 7 % T O T A L

C O N S T R U C T I O N ,
2 0 4 . 6 % C H A N G E , $ 1 1 4 ,0 0 6 ,
1 . 6 % T O T A L
P a lo A lt o c it y w id e 2 0 2 4 Q 3 S A L E S T A X A M O U N T S

B U S I N E S S T O B U S I N E S S ,
$ 2 ,8 7 4 ,0 0 3 , 3 6 . 5 % T O T A L

G E N E R A L R E T A I L ,
$ 1 ,8 3 3 ,1 1 9 ,
2 3 . 3 % T O T A L

F O O D P R O D U C T S ,
$ 1 ,3 0 0 ,1 4 1 ,
1 6 . 5 % T O T A L

T R A N S P O R T A T I O N ,
$ 1 ,6 3 2 ,0 9 3 2 0 . 7 % T O T A L
M I S C E L L A N E O U S , $ 2 0 5 ,6 0 4 ,
2 . 6 % T O T A L
C O N S T R U C T I O N , $ 3 7 ,4 2 7 ,
0 . 5 % T O T A L
P a lo A lt o c it y w id e 2 0 2 3 Q 3 S A L E S T A X A M O U N T S City of Palo Alto Geo Area & Citywide Pie Charts

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