220‐7517
Cubberley Center Palo Alto
Voter Survey Framework
April 4, 2025
2 Purpose & Factors to Consider
• This poll is the first of three planned.
• The purpose is to evaluate individual
structural elements that could be part
of a ballot measure.
• The second poll will test more fully ‐
developed models.
• Each poll will build on the prior poll
and Council direction.
3 Survey Outline
• Right direction/wrong track (to compare to
prior surveys)
• Job rating for the City (to compare to prior
surveys)
• Problem seriousness (comparing some
items to prior surveys)
• Familiarity with the Cubberley Community
Center
• Satisfaction with the Cubberley Center (split
sample: condition vs. services)
• Perceived need for additional funding for a
community center and services
Problem Seriousness Items:
• The cost of housing / Lack of available housing
• Lack of adequate shelter and services for people who
are homeless / Litter and nuisances from homeless
encampments
• Too much housing growth and development / Too
much job growth
• Climate change
• The risk of natural disaster, such as earthquake,
flooding, heat waves or wildfire smoke / The risk of
wildfire or megafires
• Waste and inefficiency in local government
• The amount you pay in local taxes
• The condition of the local economy
• The amount people pay in city taxes
• A lack of activities for senior wellness
• A lack of activities or dedicated spaces for children / A lack of activities or dedicated spaces for teens and
young adults
4 Survey Outline, Continued
• Introduction to the Cubberley Center
proposal bond or tax measure
• Size, location and age
• Brief history
• Current use of the site
• Benefit to PAUSD from sale
• High‐level description of bond or tax measure
uses and mission of the new center
• Open‐ended question asking for reasons
to support or oppose it
• Rating the importance of goals the city
could have for the Cubberley Center
Goals for the Center:
• Serving seniors
• Serving children and their families / Serving teens and young adults
• Flexibility as the community and its needs shift
• Supporting community wellness
• Supporting music and the visual and performing arts / Providing places to enjoy music and the visual and
performing arts
• Efficient use of taxpayer dollars
• Pedestrian and cyclist safety
• Environmental sustainability
• Reflecting community pride / Providing a place for
community members to hang out, connect and learn
• Balancing buildings with green space
• Providing a central hub for the community / Providing opportunities for community members to gather and
experience joy
5 Importance of Potential Uses of the Center
• Providing day care services / Providing early childhood education
• Providing safe spaces for children and teens after
school and in the summer / Providing after‐school and
summer programs for local children and teens
• Repairing and upgrading outdated electrical wiring
• Repairing and upgrading outdated plumbing
• Repairing and upgrading the community theater
• Providing affordable artists’ studios, so that artists can continue to work in the Bay Area / Providing affordable dance studios, so that artists can continue to work in
the Bay Area
• Providing English as a second language classes /
Providing language classes
• Providing an emergency evacuation center or
“resilience hub” that can be used in case of natural
disaster / Providing a cooling and respite center for
very hot, cold or smoky days
• Role of nonprofit organizations at the center
• Building a gym
• Providing pickleball courts / Providing tennis courts • Providing a dog park
• Providing a community pool / Providing a warm‐water therapy pool for seniors, children, people with disabilities and those recovering from injury
• Providing places for senior services
• Providing space for hands‐on learning in science, technology and the arts
• Improving accessibility for people with disabilities
• Upgrading buildings to meet current earthquake safety standards
• Preserving trees and green space
• Providing parking
• Providing adult education classes / Providing a community kitchen
• Providing space for spontaneous social connections /
Providing space for gathering and community building
• Providing space to experience art, performing arts, or visual arts
6 Informational Statements and Final Questions
• Reasons to support the tax or bond measure (some
asked of half‐samples) listed to the right
• Re‐ask conceptual support for a tax or bond
• Willingness to support tax or bond measures at
various total amounts
• Willingness to pay per household for corresponding
tax or bonds
• Brief opposition message and re ‐ask conceptual
support for the tax or bond
• Key demographics: participation in Cubberley
planning, kids at home, education, race/ethnicity,
income, and ideology
Informational Themes:
• Affordable things to do
• Seniors programs and activities
• Childcare and early childhood education
• Hands‐on skills
• Cheaper in the long run to make upgrades now
• Needed repairs
• ADA, technology and seismic standards
• Swimming skills
• Accountability
• Emergency shelter and resilience hub
• After‐school programs
• Joy and self‐expression
• Countering the epidemic of loneliness
• Benefits for PAUSD
7 Questions & Discussion
Dave Metz
[email protected]
Miranda Everitt
[email protected]