City of Palo Alto
Sales Tax Digest Summary
Collections through February 2025
Sales October through December 2024 (2024Q4)
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California Overview
For the year ending in the fourth quarter of 2024, cash receipts decreased by 0.7% statewide and decreased by 2.4% in S.F. Bay Area. However, when adjusted for non-period-related payments, the overall economic sales tax activity for the year ending in the fourth quarter of 2024 decreased by 2.2% statewide and decreased by 2.2% in S.F. Bay Area.
City of Palo Alto
For the year ending in the fourth quarter of 2024, sales tax cash receipts for the city decreased by 6.5% from the prior year. However, when adjusted for non-period related payments, the overall economic sales tax activity in Palo Alto for the year ending in the fourth quarter of 2024 decreased by 3.4%. The primary drivers of Palo Alto's sales tax decrease were the leasing and new auto sales sectors. Leasing sales tax revenue decreased by 12.6%, representing 19.6% of the city's total sales tax. New auto sales decreased by 18.0% over the same period, contributing 13.2% to the total sales tax revenue.
Same quarter sales tax cash receipts increased by 2.3% in California from Q4 2023 to Q4 2024. Palo Alto citywide sales tax cash receipts decreased by 4.7% over the Q4 2023 to Q4 2024 period. Key reasons for the Palo Alto decrease during this period were: 1) Decrease in the leasing segment of 12.6% which comprises 19.6% of the total sales tax for the city, 2) Decrease in Office Equipment segment from Q4 2023 to Q4 2024 by 6.9%, and 3) Decrease in the business services segment from Q4 2023 to Q4 2024 by 2.1%.
According to the California New Car Dealers Association (CNCDA), California’s new light vehicle registrations increased by 4.8% in 2024Q4. Tesla’s sales have been on the decline in California with registrations down a significant 7.6% YTD for 2024Q4.
City of Palo Alto
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% of Total / % Change Palo Alto California Statewide S.F. Bay Area Sacramento Valley Central Valley South Coast Inland Empire North Coast General Retail 27.4 / 3.4 29.3 / 0.0 26.1 / -1.6 29.0 / 3.1 39.0 / 3.1 27.3 / -0.9 35.8 / 0.0 27.3 / -2.9Food Products 19.0 / 5.5 21.6 / 0.4 22.9 / -0.3 17.1 / 0.9 14.9 / 0.2 23.8 / 0.8 18.3 / -1.1 19.0 / 2.5Transportation 16.9 / -16.0 22.4 / -7.5 18.4 / -6.6 26.3 / -4.0 21.3 / -7.5 23.2 / -7.9 22.8 / -10.0 27.9 / -5.7Business to Business 31.8 / -9.9 16.0 / -1.3 21.7 / 0.5 14.1 / -5.6 14.7 / 0.1 15.7 / -0.9 10.4 / -8.3 10.3 / -0.3Misc/Other 4.9 / 35.5 10.7 / -2.8 10.9 / -4.8 13.4 / -1.4 10.0 / -6.7 10.0 / -0.8 12.8 / -5.5 15.6 / -1.7Total 100.0 / -3.4 100.0 / -2.2 100.0 / -2.2 100.0 / -1.1 100.0 / -1.2 100.0 / -2.2 100.0 / -4.2 100.0 / -2.3 Palo Alto California Statewide S.F. Bay Area Sacramento Valley Central Valley South Coast Inland Empire North Coast Largest Segment Leasing Restaurants Restaurants Miscellaneous Retail Miscellaneous Retail Restaurants Miscellaneous Retail Restaurants % of Total / % Change 19.6 / -12.6 15.8 / 1.0 17.2 / 0.6 12.4 / 13.0 17.4 / 10.0 17.7 / 1.2 18.9 / 4.3 12.2 / 4.1 2nd Largest Segment Restaurants Miscellaneous Retail Miscellaneous Retail Restaurants Department Stores Auto Sales - New Restaurants Department Stores% of Total / % Change 17.2 / 5.7 11.6 / 5.9 10.2 / 3.1 11.7 / 0.4 10.9 / 0.4 11.8 / -8.8 12.0 / 0.6 11.3 / -2.9 3rd Largest Segment Auto Sales - New Auto Sales - New Auto Sales - New Auto Sales - New Restaurants Miscellaneous Retail Auto Sales - New Auto Sales - New% of Total / % Change 13.2 / -18.0 10.7 / -7.9 8.8 / -7.4 11.1 / -5.7 10.2 / 1.4 9.5 / 4.8 10.8 / -7.0 10.8 / -5.1 ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 4th Quarter 2024 ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 4th Quarter 2024 Regional Overview
The first chart on page two shows adjusted economic benchmark year amounts, which shows the year ended fourth quarter of 2024 compared to the year ended fourth quarter of 2023 (benchmark years are rolling annual comparisons through the current quarter). The growth rates are different between the state and Palo Alto because the sales tax from businesses in Palo Alto performed better overall than the statewide average.
Regional Overview Chart (Economic)
BENCHMARK YEAR 2024Q4 COMPARED TO BENCHMARK YEAR 2023Q4 City of Palo Alto
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Leasing19.6%
Restaurants17.2%
Auto Sales -New13.2%
Office Equipment7.3%Apparel Stores7.2%
All Other35.5%
Net Pools & Adjustments18.9%
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Quarterly Benchmark Year
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments) Net Cash Receipts for Benchmark Year fourth Quarter 2024: $34,442,860 *Benchmark year (BMY) is the sum of the current and 3 previous quarters (2024Q4 BMY is sum of 2024 Q4, 2024 Q3, 2024 Q2, 2024 Q1) City of Palo Alto
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Anderson Honda Magnussen's Toyota Stanford Health CareApple Stores Neiman Marcus TeslaArco AM/PM Mini Marts Nordstrom Department Store Tesla Lease TrustAudi Palo Alto Restoration Hardware Tiffany & CompanyBloomingdale's Richemont Union 76 Service StationsHermes Sephora Varian Medical SystemsHP Enterprise Services Shell Service Stations Volvo Cars Palo AltoLouis Vuitton Shreve & Co. Wilkes BashfordMacy's Department Store 2022Q1 2022Q2 2022Q3 2022Q4 2023Q1 2023Q2 2023Q3 2023Q4 2024Q1 2024Q2 2024Q3 2024Q4 Quarter Over QuarterTotal County Pool 25,393,878 25,989,159 28,701,701 29,548,556 24,937,663 27,690,772 22,345,960 24,427,230 25,411,165 25,387,888 23,265,567 31,312,972 28.2%Jurisdiction Share 1,533,345 1,426,551 1,683,544 1,817,421 1,499,631 1,755,562 1,489,193 1,638,965 1,523,986 1,611,681 1,377,891 1,834,044 11.9%Jurisdiction % of Total 6.0% 5.5% 5.9% 6.2% 6.0% 6.3% 6.7% 6.7% 6.0% 6.3% 5.9% 5.9% County Pool Results
The California sales tax system is referred to as a ‘sales and use tax’ system which covers both sales tax and ‘use tax’. The County Pool revenues largely reflect use tax from qualifying transactions that do not involve a California based point of sale. Businesses report their use tax quarterly based on business activity conducted throughout the county. The County Pool is distributed each quarter based upon a formula where the jurisdiction’s quarterly percentage is based upon its total sales tax receipts for the quarter as a percentage of all sales tax receipts for all jurisdictions within the county. Thus, if local business activity (sales tax receipts) within Palo Alto increases in the quarter relative to the rest of the county, then the Palo Alto County pool percentage also will increase for the quarter compared to the rest of the county.
The total county pool is multiplied by the city’s quarterly percentage to determine the jurisdiction share each quarter.
In the fourth quarter of 2024, cash receipts for the overall County Pool increased by 28.2% from the same quarter in the prior year. A significant reason for the increase in the County Pool this quarter was due to a large misallocation adjustment in 2023Q4, so most of the growth in 2024Q4 was the result of comparing back to an unusually low quarter in the year prior. The City’s share of the County Pool decreased to 11.9%.
The City’s revenues from the County Pool increased from $1,638,965 in 2023Q4 to $1,834,044 in 2024Q4.
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order and represents the year ended fourth quarter of 2024. The Top 25 Sales/Use Tax contributors generate
58.7% of Palo Alto’s total sales and use tax revenue.
City of Palo Alto
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$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2024Q4 Benchmark Year 2023Q4
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic) City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 6 Economic Category % 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1 2022Q4 2022Q3 2022Q2 Business To Business 25.3% 2,352,638 2,228,773 2,366,493 2,149,237 2,343,293 2,943,907 2,683,293 2,135,883 2,490,368 2,067,771 2,118,344 Miscellaneous/Other 13.8% 1,284,493 1,682,849 1,595,196 1,951,428 1,870,170 1,546,096 1,302,322 1,517,005 1,597,816 1,724,861 1,701,538 General Retail 26.5% 2,466,315 1,828,014 2,044,006 1,739,261 2,315,882 1,834,297 2,017,885 1,640,927 2,305,038 1,802,777 1,920,316 Food Products 15.6% 1,448,644 1,349,524 1,394,270 1,288,207 1,348,051 1,277,173 1,349,926 1,195,458 1,260,287 1,230,824 1,227,240 Subtotal Economic (Local Business) 81.3% 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274 7,653,508 6,826,234 6,967,438 Net Pools & Adjustments 18.7% 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938 1,935,580 1,862,181 686,044 Total Cash Receipts 100.0% 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 8,076,212 9,589,088 8,688,414 7,653,481 Economic Segment % 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 2023Q1 2022Q4 2022Q3 2022Q2 Miscellaneous/Other 42.4% 3,939,826 4,070,462 4,102,841 4,114,784 4,409,850 4,635,983 4,197,978 3,818,384 4,490,992 4,087,158 4,008,008 Restaurants 14.1% 1,307,103 1,222,917 1,259,885 1,162,863 1,214,598 1,154,189 1,214,502 1,073,621 1,114,637 1,102,248 1,093,944 Miscellaneous Retail 7.7% 717,726 512,154 582,600 489,040 689,939 480,649 512,077 448,322 545,797 381,616 479,710 Apparel Stores 6.8% 633,554 480,138 531,926 440,402 586,863 478,973 509,894 423,470 538,573 435,730 495,508 Department Stores 6.1% 570,391 432,925 501,499 411,345 549,893 435,388 492,374 356,626 533,032 423,601 454,349 Service Stations 2.0% 187,487 201,591 226,411 198,584 214,900 229,911 222,029 192,723 215,640 233,387 250,715 Food Markets 1.3% 117,774 111,242 114,071 107,031 112,372 103,251 111,465 101,978 116,810 99,811 104,253 Business Services 0.8% 78,229 57,730 80,732 204,085 98,980 83,130 93,106 74,150 98,027 62,683 80,950 Subtotal Economic (Local Business) 81.3% 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 6,489,274 7,653,508 6,826,234 6,967,438 Net Pools & Adjustments 18.7% 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 1,586,938 1,935,580 1,862,181 686,044 Total Cash Receipts 100.0% 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 8,076,212 9,589,088 8,688,414 7,653,481 Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount.
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 7 Economic Category % 2024Q4 2023Q4 2022Q4 2021Q4 2020Q4 2019Q4 2018Q4 2017Q4 2016Q4 2015Q4 Business To Business 26.8% 9,232,044 10,069,198 9,470,030 7,429,716 7,892,339 8,552,385 6,449,047 5,784,574 5,070,338 4,816,050 Miscellaneous/Other 18.2% 6,283,279 6,663,630 6,544,315 6,808,975 5,644,772 7,305,572 7,675,512 6,512,034 6,341,684 5,870,766 General Retail 23.1% 7,950,414 7,767,128 7,695,732 6,884,490 4,446,793 7,707,933 8,242,149 8,243,228 8,405,459 8,004,603 Food Products 16.0% 5,508,041 5,184,711 4,799,545 3,653,946 2,792,288 4,927,015 4,836,530 4,691,143 4,623,448 4,477,229 Subtotal Economic (Local Business) 84.1% 28,973,777 29,684,668 28,509,623 24,777,127 20,776,192 28,492,905 27,203,238 25,230,978 24,440,930 23,168,648 Net Pools & Adjustments 15.9% 5,469,083 7,161,947 5,534,016 5,252,686 4,581,233 6,368,218 6,245,742 4,747,057 4,007,873 3,910,626 Total 100.0% 34,442,860 36,846,615 34,043,639 30,029,814 25,357,425 34,861,122 33,448,980 29,978,035 28,448,802 27,079,275 Economic Segment % 2024Q4 2023Q4 2022Q4 2021Q4 2020Q4 2019Q4 2018Q4 2017Q4 2016Q4 2015Q4 Miscellaneous/Other 47.2% 16,259,943 17,457,055 17,021,481 14,955,112 14,224,570 16,848,675 15,322,569 13,781,407 12,398,374 11,601,638 Restaurants 14.4% 4,976,671 4,674,768 4,276,150 3,194,169 2,345,059 4,363,220 4,242,726 4,081,788 4,022,319 3,891,360 Miscellaneous Retail 6.2% 2,146,703 2,073,948 1,849,815 1,945,897 1,209,629 1,611,952 1,675,357 1,682,585 2,315,408 1,630,195 Apparel Stores 6.0% 2,076,930 2,008,961 1,866,535 1,610,034 1,005,415 1,912,604 1,979,846 1,741,358 1,659,929 1,657,179 Department Stores 5.6% 1,936,091 1,834,276 1,781,739 1,536,282 777,559 1,795,157 1,980,754 2,066,909 2,143,430 2,366,679 Service Stations 2.4% 816,790 865,278 892,331 645,596 436,436 700,254 697,083 613,070 551,153 644,027 Business Services 0.9% 308,397 338,309 408,864 526,824 420,433 817,597 834,834 759,131 843,203 872,811 Food Markets 1.3% 452,253 432,073 412,708 363,213 357,092 443,446 470,070 504,729 507,114 504,759 Subtotal Economic (Local Business) 84.1% 28,973,777 29,684,668 28,509,623 24,777,127 20,776,192 28,492,905 27,203,238 25,230,978 24,440,930 23,168,648 Net Pools & Adjustments 15.9% 5,469,083 7,161,947 5,534,016 5,252,686 4,581,233 6,368,218 6,245,742 4,747,057 4,007,873 3,910,626 Total 100.0% 34,442,860 36,846,615 34,043,639 30,029,814 25,357,425 34,861,122 33,448,980 29,978,035 28,448,802 27,079,275 Historical Analysis by Calendar BMY from 2015Q4 to 2024Q4 The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters (2024Q4 BMY is sum of 2024 Q4, 2024 Q3, 2024 Q2, 2024 Q1).
City of Palo Alto
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Food Products
Transportation
Business to Business
Misc/Other
2024/4 Total
2023/4 Total
% Chg
Largest Gain
Second LargestGain
Largest Decline
Second LargestDecline
Campbell -2.3% 3.9% -11.1% -19.8% -4.2% 2,618,865 2,766,901 -5.4%Restaurants Miscellaneous Retail Light Industry Service Stations Cupertino 11.4% 4.0% -10.7% -6.1% 50.4% 10,027,465 10,506,360 -4.6%Miscellaneous Retail Restaurants Office Equipment Light Industry Gilroy -2.9% 4.7% -15.4% -8.3% 1.6% 4,544,040 4,839,644 -6.1%Restaurants Leasing Auto Sales - New Misc. Vehicle Sales Los Altos -0.9% 0.7% -8.3% 25.2% 15.5% 666,496 658,520 1.2%Electronic Equipment Light Industry Office Equipment Service Stations Los Gatos 6.2% -4.2% -14.9% 10.2% 46.3% 1,466,714 1,488,636 -1.5%Leasing Miscellaneous Retail Auto Sales - New Restaurants Milpitas -8.0% -0.3% -3.0% 48.9% -4.5% 6,562,815 5,974,111 9.9%Office Equipment Electronic Equipment Miscellaneous Retail Service Stations Morgan Hill -11.0% -1.0% -6.3% -8.0% -6.6% 2,510,912 2,659,582 -5.6%Heavy Industry Business Services Service Stations Light Industry Mountain View -10.8% 3.6% -0.7% -37.7% -32.3% 4,378,979 4,744,477 -7.7%Restaurants Auto Parts/Repair Office Equipment Miscellaneous Retail Palo Alto 10.6% 5.8% -47.6% -6.3% 34.3% 7,566,145 8,089,423 -6.5%Miscellaneous Retail Restaurants Auto Sales - New Leasing San Jose -0.5% 1.7% -16.3% 9.2% 2.4% 50,521,151 51,169,054 -1.3%Office Equipment Electronic Equipment Auto Sales - New Service Stations Santa Clara -3.0% 7.0% 4.9% 54.2% 15.4% 15,923,339 12,597,725 26.4%Office Equipment I.T. Infrastructure Electronic Equipment Service Stations County of Santa Clara -27.8% 6.4% -34.0% -11.6% -9.3% 1,158,496 1,284,388 -9.8%Restaurants Electronic Equipment Miscellaneous Retail Light Industry Saratoga 4.5% -0.7% -13.6% -31.7% -4.2% 269,181 279,555 -3.7%Miscellaneous Retail Restaurants Service Stations Food Markets Sunnyvale -6.8% 2.9% -4.5% 10.9% -18.8% 8,917,955 8,827,376 1.0%Business Services Light Industry Miscellaneous Retail Office Equipment Quarterly Analysis by Sales Tax Category: Change from 2023Q4 to 2024Q4 (Economic) Unlike the chart on page one which showed a ‘benchmark year’ through the fourth quarter of 2024, the chart above shows a comparison of one quarter only – fourth quarter of 2024 to fourth quarter of 2023. This chart is for local ‘brick and mortar’ businesses, and it excludes county pools and adjustments.
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 9 California Avenue % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL FOOD PRODUCTS 11.9% 107,132 95,772 65.2% 60.0%
GENERAL RETAIL -2.0% 20,766 21,185 12.6% 13.3%
ALL OTHER -14.6% 36,330 42,561 22.1% 26.7%
TOTAL 3.0% 164,228 159,517 100.0% 100.0%
El Camino Real and Midtown % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL FOOD PRODUCTS 0.6% 161,420 160,406 41.7% 28.4%
GENERAL RETAIL -3.4% 38,938 40,326 10.1% 7.2%
ALL OTHER -48.5% 186,882 363,214 48.3% 64.4%
TOTAL -31.3% 387,240 563,946 100.0% 100.0%
Greater Downtown % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL FOOD PRODUCTS 2.0% 563,025 551,742 60.8% 60.7%
GENERAL RETAIL 6.8% 292,069 273,351 31.5% 30.1%
BUSINESS TO BUSINESS 47.0% 48,077 32,713 5.2% 3.6%
CONSTRUCTION -72.9% 11,007 40,615 1.2% 4.5%
MISCELLANEOUS 13.0% 8,292 7,340 0.9% 0.8%
TRANSPORTATION 3.6% 3,356 3,240 0.4% 0.4%
TOTAL 1.9% 925,826 909,002 100.0% 100.0%
Stanford Shopping Center % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL GENERAL RETAIL -2.5% 1,647,638 1,690,418 88.3% 75.1%
FOOD PRODUCTS -0.3% 164,670 165,234 8.8% 7.3%
ALL OTHER -86.2% 54,324 394,381 2.9% 17.5%
TOTAL -17.0% 1,866,631 2,250,033 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2023Q4 to 2024Q4 (Economic) City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 10 Town And Country Shopping Center % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL FOOD PRODUCTS -5.8% 107,279 113,934 57.0% 59.0%
GENERAL RETAIL 11.4% 80,029 71,823 42.6% 37.2%
ALL OTHER -89.6% 763 7,326 0.4% 3.8%
TOTAL -2.6% 188,071 193,083 100.0% 100.0%
All Other Geos combined with Balance of Jurisdiction % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL BUSINESS TO BUSINESS -5.3% 2,206,625 2,330,684 33.9% 31.4% GENERAL RETAIL -1.0% 2,138,011 2,159,234 32.8% 29.1%
FOOD PRODUCTS 1.5% 1,194,473 1,176,729 18.3% 15.8%
TRANSPORTATION -47.7% 867,544 1,658,006 13.3% 22.3%
MISCELLANEOUS 84.4% 82,943 44,992 1.3% 0.6%
CONSTRUCTION -53.1% 26,852 57,288 0.4% 0.8%
TOTAL -12.3% 6,516,448 7,426,932 100.0% 100.0%
All Geo Areas Total Comparison 24Q4 & 23Q4 % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL Balance of Jurisdiction -10.9% 2,984,452 3,351,352 45.8% 45.1% Stanford Shopping Center -17.0% 1,866,631 2,250,033 28.6% 30.3% Greater Downtown 1.9% 925,826 909,002 14.2% 12.2%
El Camino Real and Midtown -31.3% 387,240 563,946 5.9% 7.6% Town And Country Shopping Center -2.6% 188,071 193,083 2.9% 2.6% California Avenue 3.0% 164,228 159,517 2.5% 2.1%
TOTAL -12.3% 6,516,448 7,426,932 100.0% 100.0%
Palo Alto citywide QE 24Q4 & 23Q4 % CHANGE QoQ 2024Q4 QE 2023Q4 QE 24Q4 % OF TOTAL 23Q4 % OF TOTAL GENERAL RETAIL 10.6% 2,466,315 2,229,901 32.6% 27.6%
BUSINESS TO BUSINESS -6.3% 2,352,638 2,510,308 31.1% 31.0% FOOD PRODUCTS 5.8% 1,448,644 1,369,791 19.1% 16.9%
TRANSPORTATION -47.6% 870,749 1,660,959 11.5% 20.5%
MISCELLANEOUS 20.8% 306,784 253,947 4.1% 3.1%
CONSTRUCTION 87.6% 121,015 64,517 1.6% 0.8%
TOTAL -6.5% 7,566,145 8,089,423 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2023Q4 to 2024Q4 (Economic) Cont.
City of Palo Alto
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- 2 . 0 % C H A N G E , $ 2 0 , 7 6 6 ,
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- 3 . 4 % C H A N G E , $ 3 8 , 9 3 8 ,
1 0 . 1 % T O T A L
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- 4 8 . 5 % C H A N G E ,
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$ 4 0 , 3 2 6 , 7 . 2 % T O T A L
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E l C a m i n o R e a l a n d M i d t o w n 2 0 2 3 Q 4 S A L E S T A X A M O U N T S City of Palo Alto Geo Area Pie Charts
City of Palo Alto
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F O O D P R O D U C T S ,
2 . 0 % C H A N G E , $ 5 6 3 , 0 2 5 ,
6 0 . 8 % T O T A L
G E N E R A L R E T A I L ,
6 . 8 % C H A N G E ,
$ 2 9 2 , 0 6 9 ,
3 1 . 5 % T O T A L
B U S I N E S S T O B U S I N E S S ,
4 7 . 0 % C H A N G E , $ 4 8 , 0 7 7 ,
5 . 2 % T O T A L
C O N S T R U C T I O N ,
- 7 2 . 9 % C H A N G E , $ 1 1 , 0 0 7 ,
1 . 2 % T O T A L
M I S C E L L A N E O U S ,
1 3 . 0 % C H A N G E , $ 8 , 2 9 2 ,
0 . 9 % T O T A L
T R A N S P O R T A T I O N ,
3 . 6 % C H A N G E , $ 3 , 3 5 6 ,
0 . 4 % T O T A L
G r e a t e r D o w n t o w n 2 0 2 4 Q 4 S A L E S T A X A M O U N T S
F O O D P R O D U C T S ,
$ 5 5 1 , 7 4 2 , 6 0 . 7 % T O T A L
G E N E R A L R E T A I L ,
$ 2 7 3 , 3 5 1 , 3 0 . 1 % T O T A L
B U S I N E S S T O B U S I N E S S ,
$ 3 2 , 7 1 3 , 3 . 6 % T O T A L
C O N S T R U C T I O N , $ 4 0 , 6 1 5 ,
4 . 5 % T O T A L
M I S C E L L A N E O U S , $ 7 , 3 4 0 ,
0 . 8 % T O T A L T R A N S P O R T A T I O N , $ 3 , 2 4 0 , 0 . 4 % T O T A L
G r e a t e r D o w n t o w n 2 0 2 3 Q 4 S A L E S T A X A M O U N T S
G E N E R A L R E T A I L
$ 1 , 6 9 0 , 4 1 8 ,
7 5 . 1 % T O T A L
F O O D P R O D U C T S , $ 1 6 5 , 2 3 4 ,
7 . 3 % T O T A L
A L L O T H E R , $ 3 9 4 , 3 8 1 ,
1 7 . 5 % T O T A L
S t a n f o r d S h o p p i n g C e n t e r 2 0 2 3 Q 4 S A L E S T A X A M O U N T S
G E N E R A L R E T A I L ,
- 2 . 5 % C H A N G E , $ 1 , 6 4 7 , 6 3 8 ,
8 8 . 3 % T O T A L
F O O D P R O D U C T S ,
- 0 . 3 % C H A N G E ,
$ 1 6 4 , 6 7 0 ,
8 . 8 % T O T A L
A L L O T H E R , - 8 6 . 2 % C H A N G E ,
$ 5 4 , 3 2 4 , 2 . 9 % T O T A L
S t a n f o r d S h o p p i n g C e n t e r 2 0 2 4 Q 4 S A L E S T A X A M O U N T S City of Palo Alto Geo Areas Pie Charts
City of Palo Alto
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F O O D P R O D U C T S ,
- 5 . 8 % C H A N G E , $ 1 0 7 , 2 7 9 ,
5 7 . 0 % T O T A L
G E N E R A L R E T A I L ,
1 1 . 4 % C H A N G E , $ 8 0 , 0 2 9 ,
4 2 . 6 % T O T A L
A L L O T H E R , - 8 9 . 6 % C H A N G E , $ 7 6 3 , 0 . 4 % T O T A L T o w n A n d C o u n t r y S h o p p i n g C e n t e r 2 0 2 4 Q 4 S A L E S T A X A M O U N T S
F O O D P R O D U C T S ,
$ 1 1 3 , 9 3 4 ,
5 9 . 0 % T O T A L
G E N E R A L R E T A I L ,
$ 7 1 , 8 2 3 ,
3 7 . 2 % T O T A L
A L L O T H E R , $ 7 , 3 2 6 , 3 . 8 % T O T A L
T o w n A n d C o u n t r y S h o p p i n g C e n t e r 2 0 2 3 Q 4 S A L E S T A X A M O U N T S
B U S I N E S S T O B U S I N E S S ,
- 5 . 3 % C H A N G E ,
$ 2 , 2 0 6 , 6 2 5 ,
3 3 . 9 % T O T A L
G E N E R A L R E T A I L ,
- 1 . 0 % C H A N G E , $ 2 , 1 3 8 , 0 1 1 ,
3 2 . 8 % T O T A L
F O O D P R O D U C T S ,
1 . 5 % C H A N G E ,
$ 1 , 1 9 4 , 4 7 3 ,
1 8 . 3 % T O T A L
T R A N S P O R T A T I O N ,
- 4 7 . 7 % C H A N G E , $ 8 6 7 , 5 4 4 ,
1 3 . 3 % T O T A L
M I S C E L L A N E O U S , 8 4 . 4 % C H A N G E ,
$ 8 2 , 9 4 3 , 1 . 3 % T O T A L
C O N S T R U C T I O N ,
- 5 3 . 1 % C H A N G E , $ 2 6 , 8 5 2 ,
0 . 4 % T O T A L
A l l O t h e r G e o s c o m b i n e d w i t h B a l a n c e o f J u r i s d i c t i o n 2 0 2 4 Q 4
S A L E S T A X A M O U N T S
B U S I N E S S T O B U S I N E S S ,
$ 2 , 3 3 0 , 6 8 4 ,
3 1 . 4 % T O T A L
G E N E R A L R E T A I L , $ 2 , 1 5 9 , 2 3 4 ,
2 9 . 1 % T O T A L
F O O D P R O D U C T S ,
$ 1 , 1 7 6 , 7 2 9 ,
1 5 . 8 % T O T A L
T R A N S P O R T A T I O N ,
$ 1 , 6 5 8 , 0 0 6 ,
2 2 . 3 % T O T A L
M I S C E L L A N E O U S ,
$ 4 4 , 9 9 2 , 0 . 6 % T O T A L
C O N S T R U C T I O N ,
$ 5 7 , 2 8 8 , 0 . 8 % T O T A L
A l l O t h e r G e o s c o m b i n e d w i t h B a l a n c e o f J u r i s d i c t i o n 2 0 2 3 Q 4
S A L E S T A X A M O U N T S
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
www.avenuinsights.com (800) 800-8181 Page 14 B a l a n c e o f J u r i s d i c t i o n ,
- 1 0 . 9 % C H A N G E ,
$ 2 , 9 8 4 , 4 5 2 ,
4 5 . 8 % T O T A L
S t a n f o r d S h o p p i n g C e n t e r ,
- 1 7 . 0 % C H A N G E , $ 1 , 8 6 6 , 6 3 1 ,
2 8 . 6 % T O T A L
G r e a t e r D o w n t o w n ,
1 . 9 % C H A N G E ,
$ 9 2 5 , 8 2 6 , 1 4 . 2 % T O T A L
E l C a m i n o R e a l a n d M i d t o w n ,
- 3 1 . 3 % C H A N G E , $ 3 8 7 , 2 4 0 ,
5 . 9 % T O T A L
T o w n A n d C o u n t r y S h o p p i n g C e n t e r , - 2 . 6 % C H A N G E , $ 1 8 8 , 0 7 1 , 2 . 9 % T O T A L C a l i f o r n i a A v e n u e , 3 . 0 % C H A N G E , $ 1 6 4 , 2 2 8 , 2 . 5 % T O T A L
A l l G e o A r e a T o t a l s 2 0 2 4 Q 4 S A L E S T A X A M O U N T S B a l a n c e o f J u r i s d i c t i o n ,
$ 3 , 3 5 1 , 3 5 2 , 4 5 . 1 % T O T A L
S t a n f o r d S h o p p i n g C e n t e r ,
$ 2 , 2 5 0 , 0 3 3 , 3 0 . 3 % T O T A L
G r e a t e r D o w n t o w n ,
$ 9 0 9 , 0 0 2 , 1 2 . 2 % T O T A L
E l C a m i n o R e a l a n d M i d t o w n ,
$ 5 6 3 , 9 4 6 , 7 . 6 % T O T A L
T o w n A n d C o u n t r y S h o p p i n g C e n t e r , $ 1 9 3 , 0 8 3 , 2 . 6 % T O T A L
C a l i f o r n i a A v e n u e ,
$ 1 5 9 , 5 1 7 , 2 . 1 % T O T A L
A l l G e o A r e a T o t a l s 2 0 2 3 Q 4 S A L E S T A X A M O U N T S
G E N E R A L R E T A I L ,
1 0 . 6 % C H A N G E , $ 2 , 4 6 6 , 3 1 5 ,
3 2 . 6 % T O T A L
B U S I N E S S T O B U S I N E S S ,
- 6 . 3 % C H A N G E , $ 2 , 3 5 2 , 6 3 8 ,
3 1 . 1 % T O T A L
F O O D P R O D U C T S ,
5 . 8 % C H A N G E ,
$ 1 , 4 4 8 , 6 4 4 ,
1 9 . 1 % T O T A L
T R A N S P O R T A T I O N ,
- 4 7 . 6 % C H A N G E ,
$ 8 7 0 , 7 4 9 ,
1 1 . 5 % T O T A L
M I S C E L L A N E O U S , 2 0 . 8 % C H A N G E ,
$ 3 0 6 , 7 8 4 , 4 . 1 % T O T A L
C O N S T R U C T I O N ,
8 7 . 6 % C H A N G E , $ 1 2 1 , 0 1 5 ,
1 . 6 % T O T A L
P a l o A l t o c i t y w i d e 2 0 2 4 Q 4 S A L E S T A X A M O U N T S
G E N E R A L R E T A I L ,
$ 2 , 2 2 9 , 9 0 1 ,
2 7 . 6 % T O T A L
B U S I N E S S T O B U S I N E S S ,
$ 2 , 5 1 0 , 3 0 8 , 3 1 . 0 % T O T A L
F O O D P R O D U C T S ,
$ 1 , 3 6 9 , 7 9 1 ,
1 6 . 9 % T O T A L
T R A N S P O R T A T I O N ,
$ 1 , 6 6 0 , 9 5 9 2 0 . 5 % T O T A L
M I S C E L L A N E O U S , $ 2 5 3 , 9 4 7 ,
3 . 1 % T O T A L
C O N S T R U C T I O N , $ 6 4 , 5 1 7 ,
0 . 8 % T O T A L
P a l o A l t o c i t y w i d e 2 0 2 3 Q 4 S A L E S T A X A M O U N T S City of Palo Alto Geo Area & Citywide Pie Charts