220‐7626
Cubberley Center Vision
Voter Survey Framework
October 20, 2025
2 Purpose & Factors to Consider
• This poll is the second of four
planned.
• The first poll evaluated individual
structural elements that could be part
of a ballot measure.
• This poll will test voters’ preferred
scope of the vision for the project.
• Each poll will build on the prior poll
and Council direction.
3 • Right direction/wrong track (to compare to prior surveys) • Familiarity with the Cubberley Community Center (to compare to prior surveys) • Satisfaction with the Cubberley Center (split sample: condition vs. services, compared to prior surveys)
• Question about whether Cubberley needs more space, could be smaller, or has the right amount of space
• Perceived need for additional funding for a community center and services (to compare to prior surveys)
• Introduction to the Cubberley site and ask whether they support for purchasing the land with proceeds going to PAUSD, repair and upgrade the center, and create a destination with activities, amenities, and offerings that promote learnin g, joy, and wellbeing where all cultures and generations belong
• Open‐ended question asking for reasons to support or oppose it Survey Framework
4 Survey Framework, Continued
• Support for a range of potential mechanisms
(including a general vs. specific tax)
Parcel tax
Bond
Utility users’ tax
Sales tax
• Willingness to pay a range of household amounts
annually for a range of visions and scopes:
$250 to purchase land and do minor renovations
$500 to purchase land and build a new recreation
and wellness area on the site, and minor renovations
$750 to purchase land and build a new recreation
and wellness center and performing arts center area
on the site, and minor renovations
• “Forced choice” question asking the extent of
investment they prefer: smaller and focused on
renovations and limited upgrades, or larger and
providing a fully updated center with additional
green space, facilities and amenities
• Impact of including additional potential projects
Improving a downtown community center with
dedicated space for teens
Upgrading the Rinconada Pool to replace gas
heating with electric heat pump
Upgrading the Ventura Community Center
Developing two acres of parkland honoring
Asian American history at the location of a
historic, Chinese‐owned cannery
5 Importance of Potential Uses of the Center
• Providing safe spaces for children and teens after school and in the summer / after‐school and summer programs for local children and teens, including Maker Space
• Upgrading outdated electrical wiring and plumbing / Upgrading deteriorating electrical wiring and plumbing
• Upgrading the Cubberley theater / Providing a safe, upgraded space for after‐school arts education and community
involvement
• Providing an emergency evacuation center that can be used in case of natural disaster
• Meeting current safety, earthquake and accessibility standards / Improving accessibility for people with disabilities
• Upgrading buildings to meet current earthquake safety, plumbing and electrical standards
• Creating a vibrant destination for youth, families and seniors / Providing additional space for youth, family and senior programs
• Creating a central hub for music and performing arts / Creating a central hub for recreation and wellness
• Preserving trees and outdoor space / Preserving trees and green space
• Expanding trees and outdoor spaces / Expanding trees and green spaces
• Maintaining outdoor space
• Providing space for gathering and community building / Providing space to experience art or visual arts
• Providing a space to experience performing arts
• Providing dedicated space for affordable childcare
• Building a new, state‐of‐the‐art community center
• Creating space for youth, families and seniors to gather and learn / Creating space for youth, families and seniors to experience joy
• Creating space for Lunar New Year and other cultural
celebrations
• Providing additional space for recreation and wellness / education and enrichment / community and flex space
• Providing an outdoor swimming pool
• Providing an outdoor amphitheater
6 Informational Statements and Final Questions
• Reasons to support the bond measure concept
(listed to the right)
• Re‐ask of the conceptual questions (split sampled)
• Reasons to oppose the bond measure (listed to the
right)
• Final ask of the conceptual questions (split
sampled)
• Key demographics: participation in Cubberley
planning, children at home, education,
race/ethnicity, income, ideology and gender
• Voter file information: Age, party registration, past election participation
Informational Themes:
• Affordable things to do
• Needed repairs / ADA, technology and seismic
standards
• State of the art / Connection
• Accountability
• Emergency shelter and resilience hub
• Purchasing the land provides local control
Critical Themes:
• Higher priorities than a community center
• Cost of living/anti‐tax
• Talking about the project too long
• Waste and mismanagement
7 Questions & Discussion
Curtis Below
[email protected]
Miranda Everitt
[email protected]