City of Palo Alto
Sales Tax Digest Summary
Collections through December 2025
Sales October through December 2025 (2025Q4)
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For the year ending in the fourth quarter of 2025, cash receipts increased 2.2% statewide and S.F. Bay Area increased 3.6% in the same period. However, when adjusted for non-period-related payments, the overall economic sales tax activity for the year ending in the fourth quarter of 2025 decreased by 2.9% statewide and decreased by 2.3% in S.F. Bay Area.
City of Palo Alto
For the year ending in the fourth quarter of 2025, sales tax cash receipts for the c ity increased by 3.6% from the prior year. However, when adjusted for non-period related payments, the overall economic sales tax activity in Palo Alto for the year ending in the fourth quarter of 2025 decreased by 5.1%. The decrease in Palo Alto's sales tax revenue was primarily driven by the leasing and new auto sales sectors . On an economic basis, leasing sales tax revenue decreased by 82.2%, representing 3.6% of the city's total sales tax for the year ending in the fourth quarter of 2025. New auto sales decreased by 12.2% over the same period, contributing 12.0% to the total sales tax revenue for the same period.
Same quarter sales tax cash receipts in creased by 2.5% in California from Q4 2024 to Q4 2025. Palo Alto citywide sales tax cash receipts in creased by 16.9% over the Q 4 2024 to Q4 2025 period. In addition to negative misallocations in Q4 2024, it should be noted that the primary reason for the 16.9% increase this quarter was due to a significant increase in cash-related activities in the current period. Consequently, on an economic basis (actual sales activity solely during the Q 4 quarter) there was a 5. 1% decline. The key reason for the Palo Alto economic decrease this period was a significant decline in the leasing segment, which decreased by 94.4% or $1,413,643 in sales tax compared to Q4 2024. According to the California New Car Dealers Association (CNCDA), California’s new light vehicle registrations increased by 3.3% in 2025Q4.
City of Palo Alto
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Regional Overview
The chart on page two shows adjusted economic benchmark year amounts, which shows the year ended fourth quarter of 2025 compared to the year ended fourth quarter of 2024 (benchmark years are rolling annual comparisons through the current quarter). The divergence in growth rates between California and Palo Alto is attributed to the stronger overall performance of sales tax generating businesses statewide compared to those operating in Palo Alto.
Regional Overview Chart (Economic)
BENCHMARK YEAR 2025Q4 COMPARED TO BENCHMARK YEAR 2024Q4
% of Total / % Change Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast General Retail 32.7 / 12.0 29.9 / -0.8 27.2 / 2.6 31.2 / 2.0 38.1 / -15.3 28.0 / 2.0 36.4 / 0.5 27.8 / 0.1 Food Products 21.4 / 6.9 22.1 / -1.1 24.1 / 2.1 17.5 / -4.1 15.1 / -13.4 24.0 / -0.3 18.7 / 1.0 19.8 / 1.6 Transportation 15.7 / -10.8 21.6 / -6.2 18.2 / -3.7 24.9 / -10.7 21.2 / -15.2 22.2 / -4.7 22.0 / -3.8 27.1 / -5.1 Business to Business 23.0 / -30.9 15.7 / -4.2 19.1 / -14.1 14.3 / -3.2 15.6 / -7.7 15.9 / 0.2 10.5 / -0.1 10.5 / 0.5 Misc/Other 7.3 / 36.5 10.6 / -3.4 11.5 / 2.9 12.2 / 0.0 10.1 / -14.1 10.0 / -1.1 12.4 / -4.5 14.8 / -5.5 Total 100.0 / -5.1 100.0 / -2.9 100.0 / -2.3 100.0 / -5.2 100.0 / -13.8 100.0 / -0.7 100.0 / -1.1 100.0 / -1.9 Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast Largest Segment Restaurants Restaurants Restaurants Miscellaneous Retail
Miscellaneous
Retail Restaurants Miscellaneous
Retail Restaurants
% of Total / % Change 19.4 / 7.7 16.3 / -0.4 18.3 / 3.3 14.5 / 10.8 18.1 / -10.3 18.0 / 0.2 19.2 / 0.7 12.8 / 1.6 2nd Largest Segment Auto Sales -
New
Miscellaneous
Retail
Auto Sales -
New Restaurants Department
Stores
Auto Sales -
New Restaurants Department
Stores
% of Total / % Change 12.0 / -12.2 12.5 / 5.1 11.5 / 11.3 12.2 / -2.5 11.5 / -7.7 11.5 / -2.5 12.4 / 2.1 11.2 / -1.9 3rd Largest Segment Miscellaneous
Retail
Auto Sales -
New
Miscellaneous
Retail
Auto Sales -
New Restaurants Miscellaneous
Retail
Auto Sales -
New
Auto Sales -
New
% of Total / % Change 10.0 / 20.4 10.6 / -3.1 8.7 / -3.0 11.6 / -1.0 10.0 / -15.4 10.4 / 9.6 10.8 / 0.3 10.8 / -1.6 ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 4th Quarter 2025 ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 4th Quarter 2025 City of Palo Alto
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Leasing
3.7%
Restaurants
19.5%
Auto Sales - New
12.1%
Office Equipment
8.2%
Apparel Stores
8.0%
All Other
48.5%
Net Pools & Adjustments
28.5%
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Quarterly Benchmark Year
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments)
Net Cash Receipts for Benchmark Year Fourth Quarter 2025: $35,699,342 *Benchmark year (BMY) is the sum of the current and 3 previous quarters (2025Q4 BMY is sum of 2025 Q4, 2025 Q3, 2025 Q2, 2025 Q1)
City of Palo Alto
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2023Q1 2023Q2 2023Q 3 2023Q4 2024Q1 2024Q2 2024Q3 2024Q4 2025Q1 2025Q2 2025Q3 2025Q4 Quarter
Over
Q
uarter
Total County Pool 24,937,663 27,690,772 22,345,960 24,427,230 25,411,165 25,387,888 23,265,567 31,312,972 27,268,380 27,503,817 28,287,141 38,540,707 23.1% Jurisdiction Share 1,499,631 1,755,562 1,489,193 1,638,965 1,523,986 1,611,681 1,377,891 1,834,044 1,673,551 1,685,234 1,595,260 2,571,498 40.2% Jurisdiction % of Total 6.0% 6.3% 6.7% 6.7% 6.0% 6.3% 5.9% 5.9% 6.1% 6.1% 5.6% 6.7% Anderson Honda Magnussen's Toyota Shreve & Co.
Apple Stores Mercedes Benz of Palo Alto Stanford Health Care Audi Palo Alto Neiman Marcus Tesla
Hermes Nordstrom Tesla Lease Trust
HP Enterprise Services Restoration Hardware Tiffany & Company JP Morgan Chase Bank Richemont Varian Medical Systems
Louis Vuitton Sephora Volvo Cars Palo Alto
Lucile Packard Children's Hospital Shell Service Stations Wilkes Bashford Macy's Department Store
County Pool Results
The California sales tax system is known as a "sales and use tax" system. County Pool revenues primarily reflect the use tax generated from transactions that do not involve a physical point of sale within California. Businesses report their use tax quarterly, based on activity conducted throughout the county.
The County Pool is distributed each quarter based on a proportional formula. A jurisdiction's quarterly percentage is determined by dividing its total gross sales tax receipts for the quarter by the total gross sales tax receipts of all jurisdictions within the county. Consequently, if Palo Alto's gross sales tax receipts increase relative to the rest of the county during a quarter, the city's share of the total Co unty Pool will also increase. This quarterly percentage is multiplied by the total countywide pool to determine the jurisdiction's quarterly County pool revenue.
In the fourth quarter of 2025, cash receipts for the overall County Pool increased by 23.1% from the same quarter in the prior year. The City’s share of the Countywide Pool decreased to 6.7%. The City’s revenues from the County Pool increased from $1,834,044 in 2024Q4 to $2,571,498 in 2025Q4.
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order and represents the year ended in the third quarter of 2025 . The Top 25 Sales/Use Tax contributors generate 52.8% of Palo Alto’s total sales and use tax revenue.
City of Palo Alto
neumo.com (800) 800-8181 Page 5 $-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2025Q4 Benchmark Year 2024Q4
Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic)
City of Palo Alto
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Economic Category % 2025Q4 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 Business To Business 17.4% 1,887,386 1,446,306 1,829,261 2,584,832 2,352,638 2,228,773 2,366,493 2,149,237 2,343,293 2,943,907 2,683,293 M isc ellaneous/Other 14.4% 1,559,981 1,731,803 1,504,679 1,542,138 1,284,493 1,682,849 1,595,196 1,951,428 1,870,170 1,546,096 1,302,322 Gener al Retail 26.4% 2,867,257 2,128,953 2,096,092 1,813,504 2,466,315 1,828,014 2,044,006 1,739,261 2,315,882 1,834,297 2,017,885 Food Products 14.3% 1,553,055 1,458,554 1,514,585 1,396,065 1,448,644 1,349,524 1,394,270 1,288,207 1,348,051 1,277,173 1,349,926 Subtotal Ec onomic (Loc al Business) 72.4% 7,867,679 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 Net Pools & Adjus tments 27.6% 2,992,086 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 Total C ash Rec eipts 100.0% 10,859,764 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189 Economi c Segment % 2025Q4 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 2023Q2 M isc ellaneous/Other 30.0% 3,256,544 3,034,581 3,294,198 4,175,255 3,939,826 4,070,462 4,102,841 4,114,784 4,409,850 4,635,983 4,197,978 Res taurants 13.0% 1,412,846 1,328,254 1,376,526 1,268,403 1,307,103 1,222,917 1,259,885 1,162,863 1,214,598 1,154,189 1,214,502 M isc ellaneous Retail 8.8% 958,245 652,655 602,137 529,255 717,726 512,154 582,600 489,040 689,939 480,649 512,077 Appa rel Stores 6.7% 725,551 517,728 534,216 455,466 633,554 480,138 531,926 440,402 586,863 478,973 509,894 Department Stores 5.4% 581,270 472,934 503,087 406,470 570,391 432,925 501,499 411,345 549,893 435,388 492,374 Ser v ic e Stations 1.4% 156,885 183,776 183,941 187,356 187,487 201,591 226,411 198,584 214,900 229,911 222,029 Food Markets 1.1% 118,688 109,640 118,511 107,424 117,774 111,242 114,071 107,031 112,372 103,251 111,465 Business Serv ices 6.1% 657,651 466,047 332,000 206,909 78,229 57,730 80,732 204,085 98,980 83,130 93,106 Subtotal Ec onomic (Loc al Business) 72.4% 7,867,679 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 7,353,426 Net Pools & Adjus tments 27.6% 2,992,086 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 2,084,763 Total C ash Rec eipts 100.0% 10,859,764 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 9,438,189
Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic -based amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount.
City of Palo Alto
neumo.com (800) 800-8181 Page 7 Economic Category % 2025Q 4 2024Q4 2023Q4 2022Q4 2021Q4 2020Q4 2019Q4 2018Q4 2017Q4 2016Q4 Business To Business 17.9% 6,401,386 9,267,252 10,258,589 9,251,173 7,429,378 7,792,163 8,546,122 6,445,906 5,549,122 4,687,305 M isc ellaneous/Other 17.8% 6,356,019 6,312,253 6,972,238 6,272,149 6,433,165 5,647,574 7,305,249 7,675,779 5,478,604 6,310,428 Gener al Retail 25.5% 9,094,934 8,123,524 7,695,642 7,690,668 6,886,905 4,457,264 7,708,392 8,243,260 8,105,421 8,679,714 Food Products 16.7% 5,946,873 5,562,100 5,233,335 4,809,224 3,668,040 2,792,282 4,939,660 4,839,275 5,549,122 4,687,305 Subtotal Ec onomic (Loc al Business) 77.9% 27,799,212 29,265,128 30,159,803 28,023,214 24,417,489 20,689,283 28,499,423 27,204,221 24,682,269 24,364,752 Net Pools & Adjus tments 22.1% 7,900,131 5,177,732 6,686,812 6,020,425 5,612,325 4,668,143 6,361,699 6,244,760 5,295,766 4,084,050 Total 100.0% 35,699,342 34,442,860 36,846,615 34,043,639 30,029,814 25,357,425 34,861,122 33,448,980 29,978,035 28,448,802
Economi c Segment % 2025Q4 2024Q4 2023Q4 2022Q4 2021Q4 2020Q4 2019Q4 2018Q4 2017Q4 2016Q4 M isc ellaneous/Other 35.2% 12,582,752 16,313,250 17,989,753 16,507,494 14,581,954 14,129,286 16,847,766 15,326,141 12,962,210 11,731,829 Res taurants 15.2% 5,411,777 5,027,092 4,720,065 4,285,102 3,205,358 2,345,053 4,376,129 4,245,471 4,152,092 4,125,811 M isc ellaneous Retail 7.8% 2,775,721 2,304,850 1,995,983 1,855,168 1,945,828 1,217,861 1,609,497 1,669,589 1,967,644 2,791,724 Appa rel Stores 6.2% 2,210,778 2,096,219 2,005,484 1,863,457 1,610,038 1,007,654 1,912,796 1,979,854 1,852,621 1,769,711 Department Stores 5.5% 1,963,761 1,936,091 1,834,447 1,781,740 1,537,775 777,559 1,795,157 1,980,754 2,003,859 2,115,072 Ser v ic e Stations 2.1% 735,984 817,672 864,329 892,331 645,586 436,265 700,254 697,083 602,264 551,829 Business Serv ices 4.7% 1,663,123 316,947 314,007 424,716 527,001 418,514 814,625 835,259 665,486 813,964 Food Markets 1.3% 455,316 453,006 435,735 413,206 363,948 357,092 443,199 470,070 476,093 464,812 Subtotal Ec onomic (Loc al Business) 77.9% 27,799,212 29,265,128 30,159,803 28,023,214 24,417,489 20,689,283 28,499,423 27,204,221 24,682,269 24,364,752 Net Pools & Adjus tments 22.1% 7,900,131 5,177,732 6,686,812 6,020,425 5,612,325 4,668,143 6,361,699 6,244,760 5,295,766 4,084,050 Total 100.0% 35,699,342 34,442,860 36,846,615 34,043,639 30,029,814 25,357,425 34,861,122 33,448,980 29,978,035 28,448,802
Historical Analysis by Calendar BMY from 2016Q4 to 2025Q4
The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters (2025Q4 BMY is sum of 2025 Q4, 2025 Q3, 2025 Q2, 2025 Q1).
City of Palo Alto
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General Retail
Food Products
Transportation
Business to Business
Misc/Other
2025/4 Total
2024/4 Total
% Chg
Largest Gain
Second Largest
Gain
Largest Decline
Second Largest
Decline
Campbell 5.3% -0.3% -4.7% 1. 4% 5.4% 2,573,104.04 2,623,758.41 -1.9% Miscellaneous Retail Bldg.Matls-Retail I.T. Infrastructure Misc. Vehicle Sales Cupertino 5.2% 2.3% -11.5% -7.6% 0.8% 4,862,050 9,920,067 -51.0% Electronic Equipment I.T. Infrastructure Office Equipment Bldg.Matls-Whsle Gilroy -1.1% 4.6% -8.0% 0.3% 3.6% 4,523,852 4,546,702 -0.5% Restaurants Business Services Auto Sales - New Apparel Stores Los Altos 32.4% 3.8% -3.2% -35.5% 97.0% 724,842 678,779 6.8% Miscellaneous Retail Restaurants Electronic Equipment Recreation Products Los Gatos 4.1% -5.0% -7.5% -29.3% -27.3% 1,396,763 1,503,556 -7.1% Miscellaneous Retail Furniture/Appliance Restaurants Business Services Milpitas 27.1% 8.1% -6.8% 22.3% 63.1% 7,282,106 6,780,397 7.4% Miscellaneous Retail Bldg.Matls-Whsle Electronic Equipment Auto Sales - New Morgan Hill -1.0% 3.9% -6.2% 3.4% 7.4% 2,495,591 2,527,387 -1.3% Restaurants Leasing Misc. Vehicle Sales Light Industry Mountain View 2.1% 4.2% 13.6% -4.2% 14.6% 4,741,724 4,398,152 7.8% Restaurants Auto Sales - New Auto Sales - Used Service Stations Palo Alto 8.8% 4.8% 19.3% 11.2% 8.9% 7,867,907 7,797,829 0.9% Business Services Auto Sales - New Leasing Service Stations San Jose 7.3% 4.7% -3.9% -1.4% -1.3% 58,581,356 59,643,956 -1.8% Miscellaneous Retail Restaurants Office Equipment Auto Sales - New Santa Clara 6.6% -3.4% 2.9% 42.0% 47.3% 15,900,018 16,526,981 -3.8% Bldg.Matls-Whsle Electronic Equipment I.T. Infrastructure Light Industry County of Santa Clara 38.9% 0.9% -28.3% 6.4% 1.3% 1,298,121 1,224,869 6.0% Miscellaneous Retail Electronic Equipment Health & Government Auto Parts/Repair Saratoga 18.9% 2.8% -3.7% -17.9% -26.5% 283,203 273,265 3.6% Restaurants Miscellaneous Retail Food Processing Eqp Food Markets Sunnyvale -11.0% 0.9% -25.0% 28.4% -8.9% 8,323,811 9,138,359 -8.9% Light Industry Bldg.Matls-Whsle Auto Sales - New Business Services Quarterly Analysis by Sales Tax Category: Change from 2024Q4 to 2025Q4 (Economic)
Unlike the chart on page one which showed a ‘benchmark year’ through the fourth quarter of 2025, the chart above shows a comparison of one quarter only – fourth quarter of 2025 to fourth quarter of 2024. This chart is for local ‘brick and mortar’ businesses, and it excludes county pools and adjustments.
City of Palo Alto
neumo.com (800) 800-8181 Page 9 California Avenue % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL FOOD PRODUCTS 5.7% 114,060 107,871 68.7% 65.6%
GENERAL RETAIL -11.2% 17,941 20,196 10.8% 12.3%
ALL OTHER -6.4% 34,136 36,473 20.5% 22.2%
TOTAL 1.0% 166,138 164,540 100.0% 100.0%
El Camino Real and Midtown % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL FOOD PRODUCTS -0.3% 168,476 168,965 32.6% 37.1%
GENERAL RETAIL -5.6% 36,792 38,972 7.1% 8.5%
ALL OTHER 25.7% 311,706 247,924 60.3% 54.4%
TOTAL 13.4% 516,975 455,861 100.0% 100.0%
Greater Downtown % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL FOOD PRODUCTS 2.6% 590,037 574,839 58.2% 61.6%
GENERAL RETAIL 17.8% 337,011 285,967 33.2% 30.6%
BUSINESS TO BUSINESS 33.5% 67,354 50,462 6.6% 5.4%
MISCELLANEOUS 15.4% 8,752 7,583 0.9% 0.8%
CONSTRUCTION -29.8% 7,722 11,007 0.8% 1.2%
TRANSPORTATION 0.0% 3,454 3,356 0.3% 0.4%
TOTAL 8.7% 1,014,329 933,214 100.0% 100.0%
Stanford Shopping Center % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL GENERAL RETAIL 4.0% 1,720,207 1,653,612 87.3% 88.4%
FOOD PRODUCTS -7.7% 151,804 164,506 7.7% 8.8%
ALL OTHER 86.4% 97,558 52,328 5.0% 2.8%
TOTAL 5.3% 1,969,569 1,870,447 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2024Q4 to 2025Q4 (Economic)
City of Palo Alto
neumo.com (800) 800-8181 Page 10 Town And Country Shopping Center % CHANGE QoQ 2025Q 4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL FOOD PRODUCTS 14.5% 122,936 107,394 55.4% 54.6%
GENERAL RETAIL 10.0% 96,835 88,001 43.7% 44.7%
ALL OTHER 56.6% 2,012 1,285 0.9% 0.7%
TOTAL 12.8% 221,783 196,681 100.0% 100.0%
All Other Geos Combined % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL GENERAL RETAIL 5.8% 2,267,670 2,142,908 39.2% 32.7%
FOOD PRODUCTS 4.1% 1,264,688 1,214,659 21.8% 18.5%
BUSINESS TO BUSINESS -51.6% 1,078,237 2,225,704 18.6% 33.9% TRANSPORTATION 18.6% 1,030,293 868,714 17.8% 13.2%
MISCELLANEOUS 26.8% 101,187 79,818 1.7% 1.2%
CONSTRUCTION 80.9% 48,646 26,885 0.8% 0.4%
TOTAL -11.7% 5,790,722 6,558,688 100.0% 100.0%
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 25Q4 & 24Q4 % CHANGE QoQ 2025Q4 QE 2024Q 4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL Stanford Shopping Center 5.3% 1,969,569 1,870,447 34.0% 28.5% Balance of Jurisdiction -36.0% 1,881,092 2,937,945 32.5% 44.8% Greater Downtown 8.7% 1,014,329 933,214 17.5% 14.2%
Town And Country Shopping Center 18.0% 537,811 455,861 9.3% 7.0% El Camino Real and Midtown 12.8% 221,783 196,681 3.8% 3.0% California Avenue 1.0% 166,138 164,540 2.9% 2.5%
TOTAL -11.7% 5,790,722 6,558,688 100.0% 100.0%
Palo Alto citywide QE 25Q4 & 24Q4 % CHANGE QoQ 2025Q4 QE 2024Q4 QE 25Q4 % OF TOTAL 24Q4 % OF TOTAL GENERAL RETAIL 10.7% 2,867,257 2,589,613 36.4% 33.2%
BUSINESS TO BUSINESS -20.6% 1,887,386 2,377,195 24.0% 30.5% FOOD PRODUCTS 4.8% 1,553,055 1,481,751 19.7% 19.0%
TRANSPORTATION 19.3% 1,040,140 871,918 13.2% 11.2%
MISCELLANEOUS 8.2% 383,594 354,610 4.9% 4.5%
CONSTRUCTION 11.2% 136,474 122,742 1.7% 1.6%
TOTAL 0.9% 7,867,907 7,797,829 100.0% 100.0%
City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2024Q4 to 2025Q4 (Economic) Cont.
City of Palo Alto
neumo.com (800) 800-8181 Page 11 FOOD PRODUCTS, 5.7%
CHANGE, $114,060 ,
68.7% TOTAL
GENERAL RETAIL,
-11.2% CHANGE,
$17,941 ,
10.8% TOTAL
ALL OTHER,
-6.4% CHANGE, $34,136 ,
20.5% TOTAL
California Avenue 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
$107,871 ,
65.6% TOTAL
GENERAL RETAIL,
$20,196 ,
12.3% TOTAL
ALL OTHER, $36,473 ,
22.2% TOTAL
California Avenue 2024Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
-0.3% CHANGE, $168,476 ,
32.6% TOTAL
GENERAL RETAIL,
-5.6% CHANGE, $36,792 ,
7.1% TOTALALL OTHER,
25.7% CHANGE,
$311,706 , 60.3% TOTAL
El Camino Real and Midtown 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS, $168,965 ,
37.1% TOTAL
GENERAL RETAIL,
$38,972 , 8.5% TOTAL
ALL OTHER, $247,924 ,
54.4% TOTAL
El Camino Real and Midtown 2024Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 12
FOOD PRODUCTS,
2.6% CHANGE, $590,037
58.2% TOTAL
GENERAL RETAIL,
17.8% CHANGE,
$337,011 ,
33.2% TOTAL
BUSINESS TO BUSINESS,
33.5% CHANGE, $67,354 ,
6.6% TOTAL
MISCELLANEOUS,
15.4% CHANGE, $8,752 ,
0.9% TOTAL
CONSTRUCTION,
-29.8% CHANGE, $7,722 ,
0.8% TOTAL
TRANSPORTATION
0.0% CHANGE, $3,454 ,
0.3% TOTAL
Greater Downtown 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
$574,839 , 61.6% TOTAL
GENERAL RETAIL,
$285,967 , 30.6% TOTAL
BUSINESS TO BUSINESS,
$50,462 , 5.4% TOTAL
MISCELLANEOUS, $7,583
0.8% TOTAL
CONSTRUCTION, $11,007
1.2% TOTAL TRANSPORTATION
0.0% CHANGE, $3,356 , 0.4%
TOTAL
Greater Downtown 2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL
$1,653,612 ,
88.4% TOTAL
FOOD PRODUCTS, $164,506 ,
8.8% TOTAL
ALL OTHER, $52,328 ,
2.8% TOTAL
Stanford Shopping Center 2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
4.0% CHANGE, $1,720,207 ,
87.3% TOTALFOOD PRODUCTS,
-7.7% CHANGE
$151,804 ,
7.7% TOTAL
ALL OTHER, 86.4% CHANGE
$97,558 , 5.0% TOTAL
Stanford Shopping Center 2025Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 13
FOOD PRODUCTS,
14.5% CHANGE, $122,936 ,
55.4% TOTAL
GENERAL RETAIL,
10.0% CHANGE, $96,835 ,
43.7% TOTAL
ALL OTHER, 56.6% CHANGE, $2,012 , 0.9% TOTAL
T own And Country Shopping Center 2025Q4 SALES TAX AMOUNTS
FOOD PRODUCTS,
$107,394 ,
54.6% TOTAL
GENERAL RETAIL,
$88,001 ,
44.7% TOTAL
ALL OTHER, $1,285 ,
0.7% TOTAL
T own And Country Shopping Center2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
5.8% CHANGE
$2,267,670 ,
39.2% TOTAL
FOOD PRODUCTS,
4.1% CHANGE, $1,264,688
21.8% TOTAL
BUSINESS TO
BUSINESS, -51.6%
CHANGE $1,078,237 ,
18.6% TOTAL
TRANSPORTATION,
18.6% CHANGE, $1,030,293
17.8% TOTAL
MISCELLANEOUS, 26.8% CHANGE,
$101,187 ,
1.7% TOTAL
CONSTRUCTION,
80.9% CHANGE, $48,646 ,
0.8% TOTAL
All Other Geos Combined 2025Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
$2,142,908 ,
32.7% TOTAL
FOOD PRODUCTS, $1,214,659 ,
18.5% TOTAL
BUSINESS TO
BUSINESS, $2,225,704,
33.9% TOTAL
TRANSPORTATION,
$868,714 ,
13.2% TOTAL
MISCELLANEOUS,
$79,818 , 1.2% TOTAL
CONSTRUCTION,
$26,885 , 0.4% TOTAL
All Other Geos Combined 2024Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 14
GENERAL RETAIL,
10.7% CHANGE, $2,867,257 ,
36.4% TOTAL
BUSINESS TO BUSINESS,
-20.6% CHANGE, $1,887,386 ,
24.0% TOTAL
FOOD PRODUCTS,
4.8% CHANGE,
$1,553,055 ,
19.7% TOTAL
TRANSPORTATION,
19.3% CHANGE,
$1,040,140 ,
13.2% TOTAL
MISCELLANEOUS,
8.2% CHANGE, $383,594 ,
CONSTRUCTION,
11.2% CHANGE, $136,474 ,
1.7% TOTAL
Palo Alto citywide 2025Q4 SALES TAX AMOUNTS
GENERAL RETAIL, $2,589,613 ,
33.2% TOTAL
BUSINESS TO BUSINESS,
$2,377,195 ,
30.5% TOTAL
FOOD PRODUCTS,
$1,481,751 ,
19.0% TOTAL
TRANSPORTATION,
$871,918 ,
11.2% TOTAL
MISCELLANEOUS, $354,610 ,
4.5% TOTAL
CONSTRUCTION, $122,742 ,
1.6% TOTAL
Palo Alto citywide 2024Q4 SALES TAX AMOUNTS
GENERAL RETAIL,
10.7% CHANGE, $2,867,257 ,
36.4% TOTAL
BUSINESS TO BUSINESS,
-20.6% CHANGE, $1,887,386 ,
24.0% TOTAL
FOOD PRODUCTS,
4.8% CHANGE,
$1,553,055 ,
19.7% TOTAL
TRANSPORTATION,
19.3% CHANGE,
$1,040,140 ,
13.2% TOTAL
MISCELLANEOUS,
8.2% CHANGE, $383,594 ,
CONSTRUCTION,
11.2% CHANGE, $136,474 ,
1.7% TOTAL
Palo Alto citywide 2025Q4 SALES TAX AMOUNTS
GENERAL RETAIL, $2,589,613 ,
33.2% TOTAL
BUSINESS TO BUSINESS,
$2,377,195 ,
30.5% TOTAL
FOOD PRODUCTS,
$1,481,751 ,
19.0% TOTAL
TRANSPORTATION,
$871,918 ,
11.2% TOTAL
MISCELLANEOUS, $354,610 ,
4.5% TOTAL
CONSTRUCTION, $122,742 ,
1.6% TOTAL
Palo Alto citywide 2024Q4 SALES TAX AMOUNTS
City of Palo Alto Geo Area & Citywide Pie Charts