City of Palo Alto
Sales Tax Digest Summary
Collections through May 2026
Sales January through March 2026 (2026Q1)
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For the year ending in the first quarter of 2026, cash receipts increased 2.7% statewide and S.F. Bay Area increased 5.0% in the same period. However, when adjusted for non-period-related payments, the overall economic sales tax activity for the year ending in the first quarter of 2026 decreased by 2.7% statewide and increased by 0.5% in S.F. Bay Area.
City of Palo Alto
For the year ending in the first quarter of 2026, sales tax cash receipts for the city increased by 7.1% from the prior year. However, when adjusted for non-period related payments, the overall economic sales tax activity in Palo Alto for the year ending in the first quarter of 2026 increased by 0.2%. The primary drivers of Palo Alto's sales tax increase were Business Services and Miscellaneous Retail. On an economic basis, Business Services sales tax revenue increased by 422.0%, representing 8.0% of the city's total sales tax for the year ending in the first quarter of 2026. Miscellaneous Retail increased by 29.7% over the same period, contributing 11.7% to the total sales tax revenue.
Same quarter sales tax cash receipts increased by 1.9% in California from Q1 2025 to Q1 2026. Palo Alto citywide sales tax cash receipts increased by 11.0% over the Q1 2025 to Q1 2026 period. The key contributor to the Palo Alto increase on a cash basis during this period was the Business Services segment.
According to the California New Car Dealers Association, registrations are projected to decline to around
1.74 million units in 2026, with first quarter registrations decreasing by 8.9% compared to Q1 2025.
City of Palo Alto
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Regional Overview
The chart on page two shows adjusted economic benchmark year amounts, which shows the year ended first quarter of 2026 compared to the year ended first quarter of 2025 (benchmark years are rolling annual comparisons through the current quarter). The divergence in growth rates between California and Palo Alto is attributed to the stronger overall performance of sales tax generating businesses statewide compared to those operating in Palo Alto.
Regional Overview Chart (Economic)
BENCHMARK YEAR 2026Q1 COMPARED TO BENCHMARK YEAR 2025Q1
% of Total / % Change Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast Central Coast General Retail 35.2 / 12.8 30.1 / -0.2 27.0 / 2.7 31.9 / 1.7 38.4 / -19.2 28.4 / 3.9 36.9 / 1.8 28.0 / 1.4 25.8 / -61.7 Food Products 21.3 / 6.8 22.4 / -0.5 24.2 / 3.5 15.0 / -18.9 15.1 / -13.4 24.2 / 0.9 18.8 / 1.1 19.9 / 2.0 30.1 / -51.6 Transportation 14.8 / -7.6 21.2 / -7.4 21.6 / -6.2 24.4 / -12.6 20.6 / -21.9 15.7 / -0.2 21.8 / -3.8 27.1 / -5.1 24.1 / -62.1 Business to Business 23.2 / -17.0 15.8 / -2.2 17.6 / -4.7 13.7 / -9.8 16.1 / -10.0 21.8 / -5.0 10.5 / 0.3 10.5 / 3.6 8.1 / -54.0 Misc/Other 4.7 / 16.6 10.5 / -4.5 11.3 / 1.7 12.2 / 0.0 9.9 / -21.1 9.9 / -1.2 12.0 / -6.6 15.0 / -2.9 11.8 / -37.2 Total 100.0 / 0.2 100.0 / -2.7 100.0 / 0.5 100.0 / -6.6 100.0 / -18.6 100.0/ 0.0 100.0 / -0.8 100.0/ -1.0 100.0 / -56.5 Palo Alto California
Statewide S.F. Bay Area Sacramento
Valley Central Valley South Coast Inland Empire North Coast Central Coast Largest Segment Leasing Restaurants Restaurants Miscellaneous Retail
Miscellaneous
Retail Restaurants Miscellaneous
Retail Restaurants Restaurants
% of Total / % Change 19.3 / -10.6 16.5 / 0.3 18.4 / 5.0 14.5 / 10.8 18.7 / -14.5 18.2 / 1.6 19.5 / 2.1 12.9 / 2.3 17.9 / -37.9 2nd Largest Segment Restaurants Miscellaneous
Retail
Miscellaneous
Retail Restaurants Department
Stores
Auto Sales -
New Restaurants Department
Stores
Auto Sales -
New
% of Total / % Change 17.4 / 6.7 12.8 / 5.9 11.5 / 11.1 12.2 / -2.5 11.3 / -14.6 11.4 / -2.6 12.5 / 2.2 11.3 / -0.4 14.7 / -47.6 3rd Largest Segment Auto Sales -
New
Auto Sales -
New
Miscellaneous
Retail
Auto Sales -
New Restaurants Miscellaneous
Retail
Auto Sales -
New
Auto Sales -
New Food Markets
% of Total / % Change 11.9 / -28.1 10.5 / -4.2 8.5 / -3.0 11.6 / -1.0 9.9 / -21.6 10.9 / 12.9 10.9 / 1.2 10.7 / -2.8 8.8 / -26.8 ECONOMIC CATEGORY ANALYSIS FOR YEAR ENDED 1st Quarter 2026 ECONOMIC SEGMENT ANALYSIS FOR YEAR ENDED 1st Quarter 2026 City of Palo Alto
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Leasing
3.5%
Restaurants
19.4%
Auto Sales - New
11.4%
Office Equipment
8.0%
Apparel Stores
8.7%
All Other
49.0%
Net Pools & Adjustments
28.3%
Gross Historical Sales Tax Cash Receipts by Benchmark Year and Quarter (Before Adjustments)
Net Cash Receipts for Benchmark Year First Quarter 2026: $36,577,575 *Benchmark year (BMY) is the sum of the current and 3 previous quarters (2026Q1 BMY is sum of 2026 Q1, 2025 Q4, 2025 Q3, 2025 Q2)
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
Quarterly Benchmark Year
City of Palo Alto
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County Pool Results
The California sales tax system is known as a "sales and use tax" system. County Pool revenues primarily reflect the use tax generated from transactions that do not involve a physical point of sale within California. Businesses report their use tax quarterly, based on activity conducted throughout the county.
The County Pool is distributed each quarter based on a proportional formula. A jurisdiction's quarterly percentage is determined by dividing its total gross sales tax receipts for the quarter by the total gross sales tax receipts of all jurisdictions within the county. Consequently, if Palo Alto's gross sales tax receipts increase relative to the rest of the county during a quarter, the city's share of the total County Pool will also increase. This quarterly percentage is multiplied by the total countywide pool to determine the jurisdiction's quarterly County pool revenue.
In the first quarter of 2026, cash receipts for the overall County Pool increased by 8.8% from the same quarter in the prior year. The City’s share of the Countywide Pool increased to 6.7%. The City’s revenues from the County Pool increased from $1,673,551 in 2025Q1 to $1,995,583 in 2026Q1.
TOP 25 SALES/USE TAX CONTRIBUTORS
The following list identifies Palo Alto’s Top 25 Sales/Use Tax contributors. The list is in alphabetical order and represents the year ended in the first quarter of 2026. The Top 25 Sales/Use Tax contributors generate
51.4% of Palo Alto’s total sales and use tax revenue.
Anderson Honda Lucile Packard Children's Hospital Shreve & Co.
Apple Stores M acy's Department Store Stanford Health Care Audi Palo Alto Magnussen Toyota Tesla
Cartier Mercedes Benz of Palo Alto Tesla Lease Trust
Govberg Neiman Marcus Tiffany & Company
Hermes Nordstrom Department Store Varian Medical Systems HP Enterprise Services Restoration Hardware Volvo Cars Palo Alto JP Morgan Chase Bank Shell Service Stations Wilkes Bashford Louis Vuitton
2023Q2 2023Q3 2023Q4 2024Q1 2024Q2 2024Q3 2024Q4 2025Q1 2025Q2 2025Q3 2025Q4 2026Q1 Quarter
Over
Quarter
Total County Pool 27,690,772 22,345,960 24,427,230 25,411,165 25,387,888 23,265,567 31,312,972 27,268,380 27,503,817 28,287,141 38,540,707 29,657,590 8.8% Jurisdiction Share 1,755,562 1,489,193 1,638,965 1,523,986 1,611,681 1,377,891 1,834,044 1,673,551 1,685,234 1,595,260 2,571,498 1,995,583 19.2% Jurisdiction % of Total 6.3% 6.7% 6.7% 6.0% 6.3% 5.9% 5.9% 6.1% 6.1% 5.6% 6.7% 6.7% City of Palo Alto
neumo.com (800) 800-8181 Page 5 Sales Tax from Largest Non-Confidential Sales Tax Segments (Economic)
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
Benchmark Year 2026Q1 Benchmark Year 2025Q1
City of Palo Alto
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Historical Analysis by Calendar Quarter
The chart above shows the categories and segments in quarterly economic -based amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount.
Economic Category % 2026Q1 2025Q4 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 Business To Business 18.7% 1,657,595 1,887,386 1,446,306 1,829,261 2,584,832 2,352,638 2,228,773 2,366,493 2,149,237 2,343,293 2,943,907 M isc ellaneous/Other 14.7% 1,301,134 1,559,981 1,731,803 1,504,679 1,542,138 1,284,493 1,682,849 1,595,196 1,951,428 1,870,170 1,546,096 Gener al Retail 26.1% 2,312,415 2,867,257 2,128,953 2,096,092 1,813,504 2,466,315 1,828,014 2,044,006 1,739,261 2,315,882 1,834,297 Food Products 17.1% 1,513,060 1,553,055 1,458,554 1,514,585 1,396,065 1,448,644 1,349,524 1,394,270 1,288,207 1,348,051 1,277,173 Subtotal Ec onomic (Loc al Business) 76.7% 6,784,203 7,867,679 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 Net Pools & Adjus tments 23.3% 2,063,978 2,992,086 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 Total C ash Rec eipts 100.0% 8,848,181 10,859,764 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 Economi c Segment % 2026Q1 2025Q4 2025Q3 2025Q2 2025Q1 2024Q4 2024Q3 2024Q2 2024Q1 2023Q4 2023Q3 M isc ellaneous/Other 20.4% 1,808,989 3,256,544 3,034,581 3,294,198 4,175,255 3,939,826 4,070,462 4,102,841 4,114,784 4,409,850 4,635,983 Res taurants 16.0% 1,414,531 1,412,846 1,328,254 1,376,526 1,268,403 1,307,103 1,222,917 1,259,885 1,162,863 1,214,598 1,154,189 M isc ellaneous Retail 12.3% 1,086,027 958,245 652,655 602,137 529,255 717,726 512,154 582,600 489,040 689,939 480,649 Appa rel Stores 9.1% 807,094 725,551 517,728 534,216 455,466 633,554 480,138 531,926 440,402 586,863 478,973 Department Stores 6.6% 581,270 581,270 472,934 503,087 406,470 570,391 432,925 501,499 411,345 549,893 435,388 Ser v ic e Stations 2.0% 172,958 156,885 183,776 183,941 187,356 187,487 201,591 226,411 198,584 214,900 229,911 Food Markets 1.4% 122,754 118,688 109,640 118,511 107,424 117,774 111,242 114,071 107,031 112,372 103,251 Business Serv ices 8.9% 790,580 657,651 466,047 332,000 206,909 78,229 57,730 80,732 204,085 98,980 83,130 Subtotal Ec onomic (Loc al Business) 76.7% 6,784,203 7,867,679 6,765,615 6,944,617 7,336,539 7,552,090 7,089,160 7,399,964 7,128,134 7,877,395 7,601,473 Net Pools & Adjus tments 23.3% 2,063,978 2,992,086 1,302,731 1,856,667 633,409 1,737,280 1,033,269 1,359,165 1,143,798 1,867,172 1,986,175 Total C ash Rec eipts 100.0% 8,848,181 10,859,764 8,068,346 8,801,284 7,969,948 9,289,370 8,122,429 8,759,129 8,271,932 9,744,567 9,587,647 City of Palo Alto
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Historical Analysis by Calendar BMY from 2017Q1 to 2026Q1
The chart above shows the categories and segments in benchmark year economic basis amounts. The total amount is the net cash receipts, and it was obtained by adding up the categories/segments with the “Net Pools & Adjustments” amount. Benchmark year (BMY) is the sum of the current and 3 previous quarters (2026Q1 BMY is sum of 2026 Q1, 2025 Q4, 2025 Q3, 2025 Q2).
Economic Category % 2026Q1 2025Q1 2024Q1 2023Q1 2022Q 1 2021Q1 2020Q1 2019Q1 2018Q1 2017Q1 Business To Business 18.1% 6,620,097 7,974,492 10,028,952 9,522,565 7,585,836 7,569,553 8,136,987 6,870,341 5,718,987 4,986,753 M isc ellaneous/Other 15.8% 5,765,393 5,868,298 7,241,369 6,021,645 6,585,297 5,930,718 6,873,241 8,280,213 6,550,120 6,321,980 Gener al Retail 27.5% 10,041,136 8,899,929 7,960,731 7,780,875 7,457,250 4,379,589 7,424,879 8,201,828 8,138,165 8,656,005 Food Products 16.6% 6,072,518 5,687,346 5,312,541 4,971,875 4,076,087 2,409,718 4,778,562 4,869,761 4,709,078 4,644,442 Subtotal Ec onomic (Loc al Business) 77.9% 28,499,144 28,430,065 30,543,592 28,296,960 25,704,470 20,289,578 27,213,669 28,222,144 25,116,350 24,609,180 Net Pools & Adjus tments 22.1% 8,078,431 5,710,811 6,498,742 5,710,235 5,648,197 6,191,100 5,598,849 6,935,015 3,727,133 4,721,113 Total 100.0% 36,577,575 34,140,876 37,042,335 34,007,195 31,352,667 26,480,678 32,812,518 35,157,159 28,843,483 29,330,293
Economi c Segment % 2026Q1 2025Q1 2024Q1 2023Q1 2022Q1 2021Q1 2020Q1 2019Q1 2018Q1 2017Q1 M isc ellaneous/Other 32.2% 11,782,259 14,932,885 18,016,302 16,570,065 14,919,631 14,209,804 16,004,647 16,156,028 13,941,770 12,614,827 Res taurants 15.1% 5,531,314 5,149,954 4,794,131 4,440,964 3,590,971 1,995,268 4,219,380 4,285,736 4,146,912 4,105,029 M isc ellaneous Retail 9.1% 3,326,353 2,564,827 2,192,695 1,989,096 2,325,798 1,451,949 1,748,872 1,847,130 1,849,861 2,697,559 Appa rel Stores 6.7% 2,467,174 2,150,907 2,012,709 1,830,782 1,511,507 807,464 1,700,695 1,910,114 1,822,843 1,752,315 Department Stores 5.3% 1,941,045 1,931,216 1,889,166 1,771,222 1,667,397 769,134 1,684,162 1,932,093 2,054,945 2,099,831 Ser v ic e Stations 2.0% 721,565 806,702 863,509 899,601 724,684 412,493 691,181 693,763 136,028 132,110 Business Serv ices 6.2% 2,270,903 435,044 332,072 370,375 581,689 319,054 717,710 940,162 682,192 738,701 Food Markets 1.3% 458,531 458,531 443,008 424,856 382,793 324,413 447,022 457,119 481,799 468,808 Subtotal Ec onomic (Loc al Business) 77.9% 28,499,144 28,430,065 30,543,592 28,296,960 25,704,470 20,289,578 27,213,669 28,222,144 25,116,350 24,609,180 Net Pools & Adjus tments 22.1% 8,078,431 5,710,811 6,498,742 5,710,235 5,648,197 6,191,100 5,598,849 6,935,015 3,727,133 4,721,113 Total 100.0% 36,577,575 34,140,876 37,042,335 34,007,195 31,352,667 26,480,678 32,812,518 35,157,159 28,843,483 29,330,293 City of Palo Alto
neumo.com (800) 800-8181 Page 8 Quarterly Analysis by Sales Tax Category: Change from 2025Q1 to 2026Q1 (Economic)
Unlike the chart on page one which showed a ‘benchmark year’ through the first quarter of 2026, the chart above shows a comparison of one quarter only – first quarter of 2025 to first quarter of 2026. This chart is for local ‘brick and mortar’ businesses, and it excludes county pools and adjustments.
General Retail
Food Products
Transportation
Business to Business
Misc/Other
2026/1 Total
2025/1 Total
% Chg
Largest Gain
Second Largest
Gain
Largest Decline
Second Largest
Decline
Campbell 6.3% 3. 7% 2.5% 0.2% -4.7% 2,380,777 2,340,349 1.7% Restaurants Florist/Nursery Health & Government Electronic Equipment Cupertino 5.2% 2.3% -11.5% -7.6% 4.0% 5,340,474 (5,290,228) -200.9% Office Equipment Electronic Equipment Department Stores Food Markets Gilroy -1.1% 4.6% -8.0% 0.3% 0.9% 3,857,666 3,693,647 4.4% Auto Sales - New Department Stores Heavy Industry Auto Sales - Used Los Altos 32.4% 3.8% -3.2% -35.5% 16.5% 565,604 547,040 3.4% Recreation Products Miscellaneous Retail Electronic Equipment Drug Stores Los Gatos 4.1% -5.0% -7.5% -29.3% 40.3% 1,287,080 1,395,748 -7.8% Miscellaneous Retail Service Stations Furniture/Appliance Auto Sales - New Milpitas 27.1% 8.1% -6.8% 22.3% 32.6% 6,330,197 5,874,739 7.8% Auto Sales - New Bldg.Matls-Whsle Electronic Equipment Leasing Morgan Hill -1.0% 3.9% -6.2% 3.4% 13.9% 2,353,877 2,268,025 3.8% Bldg.Matls-Whsle Restaurants Light Industry Business Services Mountain View 2.1% 4.2% 13.6% -4.2% 16.0% 4,167,277 4,054,455 2.8% Auto Sales - New Auto Parts/Repair Restaurants Auto Sales - Used Palo Alto 8.8% 4.8% 19.3% 11.2% -6.1% 6,784,665 6,179,799 9.8% Business Services Miscellaneous Retail Furniture/Appliance Auto Sales - New San Jose 7.3% 4.7% -3.9% -1.4% 5.6% 52,928,245 50,825,140 4.1% Office Equipment Light Industry Business Services Auto Sales - New Santa Clara 6.6% -3.4% 2.9% 42.0% 22.8% 16,229,019 15,824,474 2.6% I.T. Infrastructure Restaurants Light Industry Office Equipment County of Santa Clara 38.9% 0.9% -28.3% 6.4% 7.9% 1,026,795 966,601 6.2% Bldg.Matls-Whsle Light Industry Heavy Industry Health & Government Saratoga 18.9% 2.8% -3.7% -17.9% 4.9% 246,014 233,923 5.2% Restaurants Miscellaneous Retail Food Markets Food Processing Eqp Sunnyvale -11.0% 0.9% -25.0% 28.4% -5.8% 8,219,412 8,490,483 -3.2% Restaurants Heavy Industry Auto Sales - New Business Services City of Palo Alto
neumo.com (800) 800-8181 Page 9 City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2025Q1 to 2026Q1 (Economic)
California Avenue % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL FOOD PRODUCTS 9.0% 115,339 105,795 68.6% 67.3% GENERAL RETAIL 13.5% 19,157 16,875 11.4% 10.7% ALL OTHER -3.0% 33,598 34,637 20.0% 22.0%
TOTAL 6.9% 168,094 157,307 100.0% 100.0%
El Camino Real and Midtown % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL ALL OTHER 1.2% 177,440 175,330 47.7% 47.9%
FOOD PRODUCTS 2.9% 160,466 155,970 43.1% 42.6%
GENERAL RETAIL -2.0% 34,166 34,869 9.2% 9.5%
TOTAL 1.6% 372,072 366,168 100.0% 100.0%
Greater Downtown % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL FOOD PRODUCTS 9.0% 574,826 527,387 66.4% 56.7%
GENERAL RETAIL -33.6% 228,940 344,639 26.4% 37.0%
BUSINESS TO BUSINESS -14.0% 32,583 37,883 3.8% 4.1%
TRANSPORTATION 55.1% 13,079 8,432 1.5% 0.9%
CONSTRUCTION 63.9% 9,743 5,943 1.1% 0.6%
MISCELLANEOUS 7.6% 7,027 6,529 0.8% 0.7%
TOTAL -6.9% 866,199 930,813 100.0% 100.0%
Stanford Shopping Center % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL GENERAL RETAIL -1.9% 1,425,538 1,453,095 87.9% 88.5%
FOOD PRODUCTS 3.6% 195,734 188,894 12.1% 11.5%
ALL OTHER -1.6% 421 428 0.0% 0.0%
TOTAL -1.3% 1,621,693 1,642,416 100.0% 100.0%
City of Palo Alto
neumo.com (800) 800-8181 Page 10 City of Palo Alto Geo Areas & Citywide Chart Data: Change from 2025Q1 to 2026Q1 (Economic) Cont.
Town And Country Shopping Center % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL FOOD PRODUCTS 16.2% 123,600 106,406 60.6% 61.5%
GENERAL RETAIL 10.4% 73,507 66,609 36.0% 38.5%
ALL OTHER 28749.4% 6,863 24 3.4% 0.0%
TOTAL 17.9% 203,970 173,039 100.0% 100.0%
All Other Geos Combined % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL GENERAL RETAIL -6.9% 1,841,072 1,977,756 37.1% 30.0%
FOOD PRODUCTS 4.9% 1,268,421 1,208,930 25.5% 18.3%
TRANSPORTATION -14.8% 928,829 1,090,059 18.7% 16.5%
BUSINESS TO BUSINESS -64.4% 793,111 859,690 16.0% 33.7% MISCELLANEOUS 1.4% 73,333 72,356 1.5% 1.1%
CONSTRUCTION 142.2% 61,466 25,383 1.2% 0.4%
TOTAL -24.8% 4,966,233 5,234,173 100.0% 100.0%
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 26Q1 & 25Q1 % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL Balance of Jurisdiction -11.7% 1,734,206 1,964,429 34.9% 37.5% Stanford Shopping Center -1.3% 1,621,693 1,642,416 32.7% 31.4% Greater Downtown -6.9% 866,199 930,813 17.4% 17.8%
El Camino Real and Midtown 1.6% 372,072 366,168 7.5% 7.0% Town And Country Shopping Center 17.9% 203,970 173,039 4.1% 3.3% California Avenue 6.9% 168,094 157,307 3.4% 3.0%
TOTAL -5.1% 4,966,233 5,234,173 100.0% 100.0%
Palo Alto citywide QE 26Q1 & 25Q1 % CHANGE QoQ 2026Q1 QE 2025Q1 QE 26Q1 % OF TOTAL 25Q1 % OF TOTAL GENERAL RETAIL 7.8% 2,312,415 2,145,621 34.1% 34.7%
BUSINESS TO BUSINESS 45.3% 1,657,595 1,140,997 24.4% 18.5% FOOD PRODUCTS 7.2% 1,513,060 1,410,933 22.3% 22.8%
TRANSPORTATION -14.4% 936,669 1,093,645 13.8% 17.7%
MISCELLANEOUS -16.8% 295,492 355,330 4.4% 5.7%
CONSTRUCTION 108.7% 69,435 33,274 1.0% 0.5%
TOTAL 9.8% 6,784,665 6,179,799 100.0% 100.0%
City of Palo Alto
neumo.com (800) 800-8181 Page 11 City of Palo Alto Geo Area Pie Charts
FOOD PRODUCTS,
9.0% CHANGE, $ 115,339 ,
68.6% TOTAL
GENERAL RETAIL,
13.5% CHANGE,
$ 19,157 ,
11.4% TOTAL
ALL OTHER,
-3.0% CHANGE, $33,598 ,
20.0% TOTAL
California Avenue 2026Q1 SALES TAX AMOUNTS
FOOD PRODUCTS, $ 105,795 ,
67.3% TOTAL
GENERAL RETAIL,
$ 16,875 ,
10.7% TOTAL
ALL OTHER, $34,637 ,
22.0% TOTAL
California Avenue 2025Q1 SALES TAX AMOUNTS
FOOD PRODUCTS,
2.9% CHANGE, $160,466 ,
43.1% TOTAL
GENERAL RETAIL,
-2.0% CHANGE, $34,166 ,
9.2% TOTAL
ALL OTHER,
1.2% CHANGE,
$177,440 , 47.7% TOTAL
El Camino Real and Midtown 2026Q1 SALES TAX AMOUNTS
FOOD PRODUCTS, $155,970 ,
42.6% TOTAL
GENERAL RETAIL,
$34,869 , 9.5% TOTAL
ALL OTHER, $175,330 ,
47.9% TOTAL
El Camino Real and Midtown 2025Q1 SALES TAX AMOUNTS
City of Palo Alto
neumo.com (800) 800-8181 Page 12
FOOD PRODUCTS,
9.0% CHANGE, $574,826
66.4% TOTAL
GENERAL RETAIL,
-33.6% CHANGE,
$228,940 ,
26.4% TOTAL
BUSINESS TO BUSINESS,
-14.0% CHANGE, $32,583 ,
3.8% TOTAL
TRANSPORTATION
55.1% CHANGE, $13,079 ,
1.5% TOTAL
CONSTRUCTION,
63.9% CHANGE, $9,743 ,
1.1% TOTAL
MISCELLANEOUS,
7.6% CHANGE, $7,027 ,
0.8% TOTAL
Greater Downtown 2026Q1 SALES TAX AMOUNTS
FOOD PRODUCTS,
$527,387 , 56.7% TOTAL
GENERAL RETAIL,
$344,639 , 37.0% TOTAL
BUSINESS TO BUSINESS,
$37,883 , 4.1% TOTAL
TRANSPORTATION
$8,432 , 0.9% TOTAL
CONSTRUCTION, $5,943 ,
0.6% TOTAL MISCELLANEOUS, $6,529 ,
0.7% TOTAL
Greater Downtown 2025Q1 SALES TAX AMOUNTS
GENERAL RETAIL
$1,453,095 ,
88.5% TOTAL
FOOD PRODUCTS, $188,894 ,
11.5% TOTAL
ALL OTHER, $428 ,
0.0% TOTAL
Stanford Shopping Center 2025Q1 SALES TAX AMOUNTS
GENERAL RETAIL,
-1.9% CHANGE, $1,425,538 ,
87.9% TOTALFOOD PRODUCTS,
3.6% CHANGE
$195,734 ,
12.1% TOTAL
ALL OTHER,
-1.6% CHANGE, $421 ,
0.0% TOTAL
Stanford Shopping Center 2026Q1 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 13
FOOD PRODUCTS,
16.2% CHANGE, $123,600 ,
60.6% TOTAL
GENERAL RETAIL,
10.4% CHANGE, $73,507 ,
36.0% TOTAL
ALL OTHER,
28.7% CHANGE, $6,863 , 3.4% TOTAL
T own And Country Shopping Center 2026Q1 SALES TAX AMOUNTS
FOOD PRODUCTS,
$106,406 ,
61.5% TOTAL
GENERAL RETAIL,
$66,609 ,
38.5% TOTAL
ALL OTHER, $24 ,
0.0% TOTAL
T own And Country Shopping Center2025Q1 SALES TAX AMOUNTS
GENERAL RETAIL,
-6.9% CHANGE
$1,841,072 ,
37.1% TOTAL
FOOD PRODUCTS,
4.1% CHANGE, $1,268,421
25.5% TOTAL
TRANSPORTATION,
-14.8% CHANGE,
$928,829 18.7%TOTAL
BUSINESS TO BUSINESS,
-64.4% CHANGE, $793,111 ,
16.0% TOTAL
MISCELLANEOUS,
1.4% CHANGE, $73,333 ,
1.5% TOTAL
CONSTRUCTION,
142.2% CHANGE, $61,466 ,
1.2% TOTAL
All Other Geos Combined 2026Q1 SALES TAX AMOUNTS
GENERAL RETAIL,
$1,977,756 ,
30.0% TOTAL
FOOD PRODUCTS, $1,208,930 ,
18.3% TOTALTRANSPORTATION,
$1,090,059 ,
16.5% TOTAL
BUSINESS TO BUSINESS,
$2,225,704, 33.7% TOTAL
MISCELLANEOUS,
$72,356 , 1.1% TOTAL
CONSTRUCTION,
$25,383 , 0.4% TOTAL
All Other Geos Combined 2025Q1 SALES TAX AMOUNTS
City of Palo Alto Geo Area Pie Charts
City of Palo Alto
neumo.com (800) 800-8181 Page 14 Balance of Jurisdiction,
-11.7% CHANGE,
$1,734,206 ,
34.9% TOTAL
Stanford Shopping Center,
-1.3% CHANGE, $1,621,693 ,
32.7% TOTAL
Greater Downtown,
-6.9% CHANGE,
$866,199 ,
17.4% TOTAL
El Camino Real and Midtown,
1.6% CHANGE,
$372,072 , 7.5% TOTAL
Town And Country Shopping Center,
18.0% CHANGE, $203,970 ,
4.1% TOTAL
California Avenue,
6.9% CHANGE, $168,094 ,
3.4% TOTAL
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 2026Q1 SALES T AX AMOUNTS
Balance of Jurisdiction,
$1,964,429 ,
37.5% TOTAL
Stanford Shopping Center,
$1,642,416 , 31.4% TOTAL
Greater Downtown,
$930,813 , 17.8% TOTAL
El Camino Real and Midtown,
$366,168 , 7.0% TOTAL
Town And Country Shopping Center,
$173,039 , 3.3% TOTAL
California Avenue,
$157,307 , 3.0% TOTAL
All Other Geo Area Totals with Balance of Jurisdiction
Comparison 2025Q1 SALES TAX AMOUNTS
GENERAL RETAIL,
7.8% CHANGE, $2,312,415 ,
34.1% TOTAL
BUSINESS TO BUSINESS,
45.3% CHANGE, $1,657,595 ,
24.4% TOTAL
FOOD PRODUCTS,
7.2% CHANGE,
$1,513,060 ,
22.3% TOTAL
TRANSPORTATION,
-14.4% CHANGE,
$936,669 ,
13.8% TOTAL
MISCELLANEOUS,
-16.8% CHANGE, $295,492 ,
4.4% TOTAL
CONSTRUCTION,
108.7% CHANGE, $69,435 ,
1.0% TOTAL
Palo Alto citywide 2026Q1 SALES TAX AMOUNTS
GENERAL RETAIL,
$2,145,621 ,
34.7% TOTAL
BUSINESS TO BUSINESS,
$1,140,997 ,
18.5% TOTAL
FOOD PRODUCTS,
$1,410,933 ,
22.8% TOTAL
TRANSPORTATION,
$1,093,645 ,
17.7% TOTAL
MISCELLANEOUS,
$355,330 , 5.7% TOTAL
CONSTRUCTION,
$33,274 , 0.5% TOTAL
Palo Alto citywide 2025Q1 SALES TAX AMOUNTS
City of Palo Alto Geo Area & Citywide Pie Charts