AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
MEETING NOTICE
FEBRUARY 15, 2022
PUBLIC MEETING 5:30 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Steve Madison, District 6
Andy Wilson, District 7
Jessica Rivas, District 5
STAFF
David A. Klug, Acting Economic Development Manager
Dion O’Connell, Deputy City Attorney
Valerie Flores, Recording Secretary
MISSION STATEMENT
The City of Pasadena is dedicated to delivering exemplary municipal services, responsive to our entire community and consistent
with our history, culture and unique character.
In compliance with the Americans with Disabilities Act of 1990, Assistive Listening Devices are available at all Pasadena City Council meetings. Assistive Listening headphones and neckloops can be checked out
20.20000 at the desk of the Sergeant-at-Arms, located inside the City Council Chambers.
Language translation services are available for this meeting by calling (626)744-4124 at least 24 hours in advance.
Habrá servicio de interpretación disponible para éstas juntas llamando al (626)744-4124 por lo menos con 24 horas de anticipación.
Meetings are broadcast live on cable Channel 3 and on the Internet at http://pasadena.granicus.com/mediaplayer.php?camera_id=2&publish_id=9 and https://www.pasadenamedia.org/watch/ (Click on Video Streamlining on the right side of the screen).
Items on the agenda may not be called in order listed. Agendas and supporting documents are available on the Internet at
https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/
Materials related to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online.
THE ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MEETING FOR FEBRUARY 15, 2022 AT 5:30 P.M. WILL TAKE PLACE SOLELY BY VIDEOCONFERENCE/TELECONFERENCE.
City Council Meeting Policy:
www.cityofpasadena.net/city-clerk/wp-content/uploads/sites/21/City-Council- Meeting-Policy.pdf
TO ACCESS THE MEETING:
http://pasadena.granicus.com/MediaPlayer.php?publish_id=9 AND
WWW.PASADENAMEDIA.ORG
In order to facilitate public participation at meetings held solely by electronic means, the City will accept public comment in the following manner:
1. During the meeting, members of the public may provide live public comment by submitting a speaker card prior to the start of public comment on that item, at the following webpage:
www.cityofpasadena.net/commissions/public-comment
After submitting a public speaker card, join the virtual meeting at the published start time with a computer, other electronic device, or by telephone. The same name or telephone number on the Speaker Card must be used for the virtual meeting in order to locate and unmute the speaker.
Computer or electronic devices, join the meeting at:
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Telephone only dial-in: 1-669-900-6833, Meeting ID: 161 482 446
2. Members of the public may submit correspondence of any length prior to the start of the meeting, at the following email address:
Correspondence will be forwarded to the legislative body prior to the start of the meeting.
3. If assistance is needed by phone, please call the City Clerk's Office at:
(626) 744-4124.
IF YOU NEED A REASONABLE MODIFICATION OR ACCOMMODATION
PURSUANT TO THE AMERICANS WITH DISABILITIES ACT
BECAUSE YOU ARE UNABLE TO PARTICIPATE ELECTRONICALLY AS SET FORTH ABOVE, CONTACT THE CITY CLERK’S OFFICE
AS SOON AS POSSIBLE AT (626) 744-4124 OR
[email protected]
MEETING AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
FEBRUARY 15, 2022
Public Meeting: 5:30 P.M.
Council Chamber, Pasadena City Hall
100 North Garfield Avenue, Room S249
PUBLIC MEETING – 5:30 P.M.
ROLL CALL
PUBLIC COMMENT – LIMITED TO ITEMS ON THIS SPECIAL MEETING AGENDA
AND WILL BE HEARD AT THE TIME THE ITEM IS CONSIDERED
APPROVAL OF MINUTES
SEPTEMBER 21, 2021- SPECIAL MEETING*
OCTOBER 19, 2021- SPECIAL MEETING*
NOVEMBER 16, 2021- CANCELLATION OF REGULAR MEETING*
DECEMBER 8, 2021- SPECIAL MEETING*
DECEMBER 21, 2021- CANCELLATION OF REGULAR MEETING*
JANUARY 18, 2022- CANCELLATION OF REGULAR MEETING*
JANUARY 26, 2022- CANCELLATION OF SPECIAL MEETING*
NEW BUSINESS
INFORMATION ONLY
1. UPDATE ON ACCESSORY DWELLING UNITS*
2. MONTHLY ECONOMIC DEVELOPMENT UPDATE*
3. ECONOMIC DEVELOPMENT MARKETING STRATEGY*
4. PASADENA COMMUNITY ACCESS CORPORATION FY21 ANNUAL REPORT AND FY22 WORK PLANS*
5. PASADENA CENTER OPERATING COMPANY FY21 ANNUAL REPORT AND FY22 WORK PLANS*
6. ROSEBOWL OPERATING COMPANY FY21 ANNUAL REPORT AND FY22 WORK PLANS*
7. FUTURE SPECIAL MEETING MAY 3, 2022
2 ADJOURN
*Attachment
APPROVAL OF MINUTES
SEPTEMBER 21, 2021- SPECIAL MEETING*
OCTOBER 19, 2021- SPECIAL MEETING*
NOVEMBER 16, 2021- CANCELLATION OF REGULAR MEETING*
DECEMBER 8, 2021- SPECIAL MEETING*
DECEMBER 21, 2021- CANCELLATION OF REGULAR MEETING*
JANUARY 18, 2022- CANCELLATION OF REGULAR MEETING*
JANUARY 26, 2022- CANCELLATION OF SPECIAL MEETING*
01 09/21/2021
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
SEPTEMBER 21, 2021 – 4:00 P.M.
CITY HALL, COUNCIL CHAMBER
SPECIAL MEETING
The virtual meeting was convened pursuant to Executive Order N-29-20 issued by Governor Gavin Newsom on March 17, 2020, and was held solely by videoconference/teleconference
OPENING The Chair called the special meeting of the Economic Development and Technology Committee to order at 4:03 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Andy Wilson
Councilmember Steve Madison (Arrived at 4:14 p.m.)
Councilmember Jessica Rivas
Eric Duyshart, Economic Development Manager
William Huang, Director of Housing
Jim Wong, Senior Project Manager
Lisa Hosey, Assistant City Attorney
Valerie Flores, Recording Secretary
APPROVAL OF
MINUTES
It was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to approve the minutes of May 27, 2021 (special meeting), June 15, 2021 (special meeting), July 15, 2021 (special meeting), July 20, 2021 (cancellation), and August 17, 2021(cancellation) as submitted.
AYES: Councilmember Rivas, Vice Mayor Wilson, Chair
Hampton
NOES: None
ABSENT: Councilmember Madison
ABSTAIN: None
NEW BUSINESS
Councilmember Madison
arrived at 4:14 p.m.
APPROVAL OF HOUSING ACQUISITION LOAN AGREEMENT
WITH HERITAGE HOUSING PARTNERS TO PROVIDE PURCHASE
FINANCING IN AN AMOUNT NOT TO EXCEED $331,200 TO
ACQUIRE AND RESELL AFFORDABLE HOMEOWNERSHIP UNIT
AT 106 E. ORANGE GROVE BLVD, #101
William Huang, Director of Housing , presented a PowerPoint presentation on the item and responded to questions.
Following a brief discussion, it was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to approve the staff
recommendation, and forward the item to the City Council for consideration:
AYES: Councilmember Madison, Rivas, Vice Mayor Wilson,
Chair Hampton
NOES: None
02 09/21/2021
ABSENT: None
ABSTAIN: None
INFORMATION ONLY
UPDATE ON LOCAL LIFE SCIENCE ACTIVITIES
Eric Duyshart, Economic Development Manager , presented a PowerPoint presentation on the item and responded to questions.
Bud Bishop, President of Pasadena BioCollaborative Incubation , provided an overview of the history and successes of the organization as it relates to life science activities. He also shared that his non-profit organization focus is on economic development and job creation in Southern California , and encouraging growth of an innovative biotechnology industry by providing educational training opportunities for potential future employees and cost effective incubator facilities with shared equipment / office space for start-up companies.
The Committee expressed its gratitude to Mr. Bishop and the Board of Directors of Pasadena BioCollaborative for their passion and commitment to economic development and job creations in Pasadena.
The Committee encouraged staff to continue their efforts to look for possible real estate space, while working with local partnerships in building the economic development and growth of an innovative biotechnology industry in Pasadena.
Following discussion, o n the order of the Chair, and by consensus of the Committee, the information was received and filed.
NORTHWEST COMMISSION ANNUAL REPORT FY 2020-2021*
Following discussion, it was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to receive and file the Northwest Commission Annual Report for Fiscal Year 2020 -2021:
AYES: Councilmember Madison, Rivas, Vice Mayor Wilson,
Chair Hampton
NOES: None
ABSENT: None
ABSTAIN: None
ADJOURNMENT:
On the order of the Chair, the special meeting of the Economic Development and Technology Committee was adjourned at 5:00 p.m.
_________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
____________________
Valerie Flores
Recording Secretary
01 10/19/2021
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
OCTOBER 19, 2021 – 4:00 P.M.
CITY HALL, COUNCIL CHAMBER
SPECIAL MEETING
The meeting was convened and held virtually by videoconference/teleconference.
OPENING The Chair called the special meeting of the Economic Development and Technology Committee to order at 4:03 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Andy Wilson
Councilmember Steve Madison (Absent)
Councilmember Jessica Rivas
Eric Duyshart, Economic Development Manager
Lisa Hosey, Assistant City Attorney
William Huang, Director of Housing
Jim Wong, Senior Project Manager
Michelle Garrett, Project Manager for Economic Development Joaquin Siques, Deputy Director of Transportation
Valerie Flores, Recording Secretary
NEW BUSINESS
APPROVAL OF THE SALE AND TRANSFER OF CITY -OWNED
REAL PROPERTY AT 130 W. HOWARD STREET AND 1556
NAVARRO AVENUE TO SAN GABRIEL VALLEY HABITAT FOR
HUMANITY (“SGV HABITAT”); ENTRY BY CITY AND SGV
HABITAT INTO A PROPOSED DISPOSITION, DEVELOPMENT AND
LOAN AGREEMENT FOR THE DEVELOPMENT OF A TWO -UNIT
AFFORDABLE HOMEOWNERSHIP PROJECT
William Huang, Director of Housing , introduced the agenda item, and Jim Wong, Senior Project Manager, presented a PowerPoint presentation on the item and responded to questions.
Tina Williams, Director of Community Relations at Harambee Ministries, expressed sup port for staff’s recommendation, recommended that the City mandate Habitat for Humanity to include a provision in the application to provide additional points to applicants that live within the area of the project site, and submitted correspondence.
Vice Mayor Wilson spoke on maximizing public land to accommodate affordable ho using under Senate Bill 9 - Housing Development:
Approvals.
Chair Hampton asked staff to connect the San Gabriel Valley Habitat for Humanity with Harambee Ministries to assist with community outreach efforts; provide an update on his previous request to consider the installation of solar panels on the proposed project; and encouraged 02 10/19/2021
staff to provide information on Accessory Dwelling Units (ADU), to potential new homeowner’s of the proposed project.
Following discussion, it was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to approve the staff recommendation, and forward the item to the City Council for consideration:
AYES: Councilmember Rivas, Vice Mayor Wilson, Chair
Hampton
NOES: None
ABSENT: Councilmember Madison
ABSTAIN: None
NEW BUSINESS APPROVAL OF A PUBLIC BENEFIT AGREEMENT WITH THE
CALIFORNIA STATEWIDE COMMUNITIES DEVELOPMENT
AUTHORITY (CSCDA) FOR ACQUISITION BY CSCDA OF THE
WESTGATE APARTMENTS PHASE 1 DEVELOPMENT LOCATED
AT 231 DE LACEY AVENUE FOR CONVERSION TO AFFORDABLE
WORKFORCE HOUSING
William Huang, Director of Housing, introduced the agenda item, and Jim Wong, Senior Project Manager, presented a PowerPoint presentation on the item, and responded to questions.
Chair Hampton asked staff to connect Waterford Property Company, Harambee Ministries, Mentoring & Partnership for Youth Development (MPYD), National Association for the Advancement of Colored People (NAACP), Foothill Workforce Development Board , and Municipal Assistance, Solutions, and Hiring (MASH) representatives to assist with community outreach and local hiring efforts for the proposed project.
Following discussion, it was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to approve the staff recommendation, and forward the item to the City Council for consideration:
AYES: Councilmember Rivas, Vice Mayor Wilson, Chair
Hampton
NOES: None
ABSENT: Councilmember Madison
ABSTAIN: None
UTILIZATION OF PUBLIC R.O.W. FOR OUTDOOR DINING
Eric Duyshart, Economic Development Manager , introduced the agenda item, and Michelle Garrett, Project Manager , presented a PowerPoint presentation on the item, and responded to questions.
Chair Hampton and Vice Mayor Wilson thanked staff for expediting the permitting process to allow restaurants to continue to participate in the City’s outdoor dining program during the pandemic.
03 10/19/2021
Vice Mayor Wilson requested that staff provide a Frequently Asked Questions (FAQ) data sheet online, providing information on the factors for determining the recommended revised fee structure for permitted outdoor dining in the public Right-Of-Way (R.O.W). He stated that he believes the goal is accountability in cost recovery, without imposing hardship to restaurants that wish to continue participating in the program. Vice Mayor Wilson requested that the Planning Department staff provide an update on proposed design standards to improve aesthetics for outdoor dining.
Joaquin Siques, De puty Director of Transportation, responded to questions on the City’s existing and proposed fee structures for outdoor dining related to Fiscal Year 2023 General Fee Schedule.
Chair Hampton asked staff to provide an update on short-term parking at City owned garages , specifically information on whether parking usage has increased due to the reconfiguration of parking lanes to accommodate outdoor dining, and asked staff to redouble its efforts to ensure res taurants comply with the Americans with Disabilities Act (ADA).
On the order of the Chair, and by consensus of the Committee, the information was received and filed.
Michelle Garret t, Project M anager for Economic Development, provided a brief oral update on Pasadena’s technology companies; and invited tech companies to plant their flag on the City’s “tech map” to display they are part of Pasadena’s community of innovators.
The map can be found at:
https://www.cityofpasadena.net/economicdevelopment/innovation/
Vice Mayor Wilson suggested creating a virtual flag to be shared on Pasadena’s social media accounts. Ms. Garret t noted that the Economic Department can also look in to social media emoji’s and intends to distribute branded laptop stickers with pendant flags to the companies that add their information to the map.
Chair Hampton thanked staff for their work to ensure Pasadena residents are provided housing and jobs, and for creating opportunities for new businesses.
ADJOURNMENT: On the order of the Chair, the special meeting of the Economic Development and Technology Committee was adjourned at 5:23 p.m.
_________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
____________________
Valerie Flores
Recording Secretary
11/16/2021
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
CITY HALL
100 NORTH GARFIELD AVENUE
CITY HALL COUNCIL CHAMBERS ROOM– S249
NOVEMBER 16, 2021
REGULAR MEETING
The regular meeting of the Economic Development and
Technology Com mittee scheduled for Tuesday, November
16, 20 21, at 5:30 p.m., was cancelled as ordered on
November 10, 2021, and posted.
____________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
Valerie Flores
Recording Secretary
01 12/08/2021
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
DECEMBER 8, 2021 – 4:00 P.M.
CITY HALL, COUNCIL CHAMBER
SPECIAL MEETING
The meeting was convened and held virtually by videoconference/teleconference.
OPENING The Chair called the special meeting of the Economic Development and Technology Committee to order at 4:05 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Andy Wilson
Councilmember Steve Madison
Councilmember Jessica Rivas
Eric Duyshart, Economic Development Manager
Lisa Hosey, Assistant City Attorney
William Huang, Director of Housing
Jim Wong, Senior Project Manager
Randy Mabson, Project Manager II
David Reyes, Director of Planning
Kevin Johnson, Principal Planner
Valerie Flores, Recording Secretary
The Committee expressed appreciation to Eric Duyshart, Economic Development Man ager, for his 32 years of service to the City, and congratulated him on his retirement.
NEW BUSINESS
ACCESSORY DWELLING UNIT LOAN PILOT PROGRAM
(“PROGRAM”) – ADDITIONAL PROGRAM FUNDING IN THE
AMOUNT OF $200,000 AND INCREASE IN PROGRAM LOAN
CAPS*
Steve Madison arrived at
4:14 p.m.
William Huang, Director of Housing , introduced the item, and Randy Mabson, Project Manager II, presented a PowerPoint presentation on the item, and responded to questions.
Jennifer Paige, Deputy Director of Planning, responded to question s related to the Southern California Association of Governments (SCAG) grant to develop Accessory Dwelling Unit (ADU) prototype plans. She provided information on ADU’s building plan and design, which will include the cost of using “ typical” material and permit fees ; and anticipates the prototypes will be available to the public in the fall of 2022.
Councilmember Madison expressed concerns that the ADU project program was not dispersed to all seven City Council districts, so that each district could measure the benefits and burdens of the program.
02 12/08/2021
Chair Hampton expressed support for staff’s recommendation, and re- opening the program if there are additional funds in order to provide opportunities to the applicants who wer e not selected for the ADU program.
The following individuals spoke in favor of the City’s ADU Loan Pilot Program and provided comments:
Anthony Manousos , representing Making Housing and
Community Happen (MHCH)
Jill Shook, representing MHCH
Following discussion, it was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to approve the staff recommendation, and forward the item to the City Council for consideration:
AYES: Councilmember Rivas, Vice Mayor Wilson, Chair
Hampton
NOES: None
ABSENT: None
ABSTAIN: None
MOTEL VOUCHERS AND INTERIM HOUSING RESOURCES FOR
PEOPLE EXPERIENCING HOMELESSNESS*
William Huang, Director of Housing, introduced the agenda item, and Jim Wong, Senior Project Manager, presented a PowerPoint presentation on the item, and responded to questions.
The following individuals spoke in support of the staff recommendation and provided comments:
Bert Newton, representing Making Housing and Community
Happen (MHCH)
Alli Burnison, representing Peace Catalyst International Sonja Berndt, Pasadena resident
Anthony Manousos, representing MHCH
Jill Shook, representing MHCH
Vice Mayor Wilson asked staff to provide information on local motel operator, the top 5-10 motel-based shelters, and the number of people served using motel vouchers. He also requested a report on tiny village shelters, including a cost comparison of the City’s motel voucher program, an analysis on capital and operating costs; and information on congregational land opportunities, and potential City owned sites for tiny village shelters . Vice Mayor Wilson expressed his support for expanding the motel voucher program and shared information on volunteer opportunities for the 2022 Pasadena Homeless Count.
Councilmember Rivas echoed Vice Mayor Wilson’s request for a report on tiny village shelters and thanked staff for the thorough report.
03 12/08/2021
Councilmember Madison thanked staff for their commitment to addressing the homeless crisis; and spoke on the need for the state and federal government to aid the City in addressing homelessness.
He stated that he is not supportive of the tiny village approach; and requested a report from the Police Department on public safety concerns and illegal activity at motel -based shelters. Councilmember Madison echoed requests for information on motel operators participating in the City’s motel voucher program and funding related to the program.
Chair Hampton expressed his support for the motel voucher program; and spoke on the positive feedback he received from the motel operators. He suggested that staff connect with Pasadena residents, Airbnb hosts, and property owners of vacant buildings for possible opportunities to be a sponsored Project Homekey site.
Vice Mayor Wilson also requested data on the a verage number of nights stay per motel voucher.
Valerie Flores, Recording Secretary, reported that seven letters related to the motel voucher program and interim housing resources for people experiencing homelessness were received by the City Clerk’s Of fice, distributed to the Committee, and posted online.
On the order of the Chair, and by consensus of the Committee, the information was received and filed.
NEW GUIDELINES FOR OUTDOOR DINING IN PUBLIC RIGHT-OF-
WAY
David Reyes, Director of Planning, introduced the agenda item, and Kevin Johnson , P rincipal Planner, presented a PowerPoint presentation on the item and responded to questions.
Brian Wallace, Executive Director of Playhouse Village Association, provided comments , spoke in favor of the new guidelines and City staff’s support to restauranteurs to meet the recommended design standards given th e number of City Departments involved in the permitting process.
Councilmember Madison voiced his support for staff’s
recommendation, requesting that as the City Council continues to discuss matters related to outdoor dining, staff provides information on the City’s investments and efforts to accommodate outdoor dining during the pandemic (i.e. permits at no -cost, expediting per mit applications, purchasing k-rail barricades), He expressed appreciation to staff for working diligently and responsively on this matter.
Vice Mayor Wilson congratulated Kevin Johnson on his promotion and thanked Leon White for his many years of service to the City, and congratulated him on his retirement. In response to the public speaker, Vice Mayor Wilson asked staff to provide clarification on the timeline to 04 12/08/2021
implement the recommended design standards and to encapsulate the process to share with the Business Improvements Districts (BID) . He also requested that staff consider developing friendly competition for restaurateurs for the best designed outdoor dining area, with incentives for creativity, included with staff’s recommended outdoor dining design standard.
Chair Hampton voiced support for a “design award competition” and encouraged staff to involve the community (i.e. PUSD, Art Center College of Design), suggesting that each business district take the lead on collaborating with the community in designing and concealing the K- rails. He stated his preference that outdoor umbrellas be relatively the same color to keep with the cohesive design; and thanked staff for the fantastic work and investment in the community and business districts.
Vice Mayor Wilson requested as efforts continue with the implementation of the design standards to consider providing the restaurant owners with a design prototype, stating this would also be a great opportunity for social media marketing.
On the order of the Chair, and by consensus of the Committee, the information was received and filed.
Eric Duyshart, Economic Development Manager , announced that David Klug, will be the Acting Economic Development Manager , and will assume the role as the staff liaison for the Economic Development and Technology Committee.
ADJOURNMENT:
On the order of the Chair, the special meeting of the Economic Development and Technology Committee was adjourned at 6:02 p.m.
_________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
____________________
Valerie Flores
Recording Secretary
12/21/2021
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
CITY HALL
100 NORTH GARFIELD AVENUE
CITY HALL COUNCIL CHAMBERS ROOM– S249
DECEMBER 21, 2021
REGULAR MEETING
The regular meeting of the Economic Development and
Technology Com mittee scheduled for Tuesday, December
21, 2021, at 5:30 p.m., was cancelled due to lack of quorum.
____________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
Valerie Flores
Recording Secretary
01/18/2022
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
CITY HALL
100 NORTH GARFIELD AVENUE
CITY HALL COUNCIL CHAMBERS ROOM– S249
JANUARY 18, 2022
REGULAR MEETING
The regular meeting of the Economic Development and
Technology Committee scheduled for Tuesday, January 18, 2022, at 5:30 p.m., was cancelled due to lack of quorum.
____________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
Valerie Flores
Recording Secretary
01/26/2022
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
CITY HALL
100 NORTH GARFIELD AVENUE
CITY HALL COUNCIL CHAMBERS ROOM– S249
JANUARY 26, 2022
SPECIAL MEETING
The special meeting of the Economic Development and
Technology Committee scheduled for Wednesday, January
26, 2022, at 4:00 p.m., was cancelled as ordered on January 25, 2022, and posted.
____________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
Valerie Flores
Recording Secretary
MEMORANDUM
TO: Economic Development and Technology Committee
FROM: David M. Reyes, Director of Planning & Community Development Department
DATE: February 15, 2022
SUBJECT: Update on Accessory Dwelling Units
BACKGROUND
Since 2003, the state has mandated that applications for the development of Accessory Dwelling Units (ADUs) must be processed ministerially. On an annual basis, the State has continued to reform ADU laws to further promote ADU construction by streamlining the approval process, reducing fees and relaxing local requirements. Some of the most significant changes went into effect in January 2017 via Senate Bill 1069 and Assembly Bill 2299 which exempt most properties from providing parking/replacement parking and eliminated utility connection fees, in addition to other relaxed requirements. Further, Senate Bill 229 and Assembly Bill 494 restricted the ability of special districts and utilities to impose utility and capacity charges, and eliminated a City’s ability to prohibit tandem parking, among others things. And, in 2020, Assembly Bill 68 went into effect allowing property owners to convert a portion of the existing home, up to 500 square feet, into a Junior Accessory Dwelling Unit (JADU) in addition to an ADU.
To facilitate the construction of ADUs, in 2021 the City implemented an ePermitting system dedicated to ADU’s that established concurrent department plan reviews to shorten the time it takes to receive a building permit. The City also applied for and received a grant for services from the Sustainable Communities Program with the Southern California Association of Governments (SCAG). Under this program, the City is receiving assistance to help identify where the current ADU process can be improved for applicants, including the production of prototype ADU plans.
This report will provide information on the current requirements and process for the construction of ADUs in Pasadena as well as next steps in the City’s plan to further streamline ADU construction.
RULES FOR ADUS TODAY
An application for construction of an ADU or JADU is required to be ‘ministerial’, meaning that the process applied is predictable, objective and inclusive of clear standards. These standards must be administratively applied to the application and shall not be subject to discretionary decision- making.
Under current City of Pasadena standards, any lot zoned for residential use and developed with a single-family residence is entitled to develop an ADU that is 800 square feet or less in size, provided the ADU meets four-foot minimum side and rear setbacks and does not exceed 16 feet in height. A summary of the City’s ADU development standards is as follows:
Single-Family Residential ADUs
How many are allowed:
o One Attached ADU or
o One Junior ADU or
o One Detached ADU or
o One Detached ADU + One Junior ADU
What are the required setbacks:
o Converted ADU
Within existing structure
o New Construction ADU
Less than 800 SF:
o Side and rear four feet
o ADU greater than 800 SF:
side: 10% lot width (min five feet and max 10 feet)
rear: 10 feet
What are the size limitations:
o Converted Detached ADU:
no min and no max size
o New Construction Detached ADU:
For lots less than 10,000 SF: min 150 SF and max 1,000 SF For lots greater than 10,000 SF: min 150 SF and max 1,200 SF o New Construction Attached ADU:
min 150 SF and max 50% of main house SF or 800 SF, whichever is greater o Junior ADU:
no min and max 500 SF
What is the maximum height allowed:
o New Construction Detached ADU:
12 feet to top plate
17 feet to highest ridgeline
o New Construction Attached ADU, if existing house is two-stories For lots less than 75 feet wide: 23 feet to top plate and 28 feet overall For lots 75 feet wide or more: 23 feet to top plate and 32 feet overall
Multi-Family Residential ADUs
How many are allowed:
o At least One ADU and up to 25% of the existing multi-family dwelling units. This must be converted space within existing multi-family structures that is not used as livable space; or
o Two Detached ADUs
What are the required setbacks:
o Converted ADU
No setback required
o New Construction ADU
ADU less than 800 SF:
side and rear: 4feet
o ADU greater than 800 SF:
side: 10% lot width (min five feet and max 10 feet)
rear: 10 feet
What are the size limitations:
o Converted Attached/Detached ADU:
no min and no max size
o New Construction Detached ADU:
For lots less than 10,000 SF: min 150 SF and max 1,000 SF For lots greater than 10,000 SF: min 150 SF and max 1,200 SF
What is the maximum height allowed:
o New Construction Detached ADU:
12 feet to top plate
17 feet to highest ridgeline
ANNUAL ADU SUBMITTALS
Between 2003-2016, while the Second Dwelling Unit regulations were in effect, the City issued two Second Dwelling Unit permits. Pasadena has seen a steady increase in ADU construction annually since 2017 with 363 ADUs applications received, 149 under construction and 70 ADUs completed.
The table below summarizes the recent ADU plan submittals:
Table 1: Summary of ADU Submittals
STATUS 2017 2018 2019 2020 2021 TOTAL
Applied 3 14 25 87 234 363
Issued 1 3 17 34 94 149
Completed 0 1 11 16 42 70
ADU REVIEW PROCESS AND PROCESSING TIMES
ePermitting and Processing Times
To facilitate the construction of ADUs, in 2021 the City implemented an ePermitting system which includes concurrent departmental reviews (up to 8 reviewers at the same time) to provide a shortened review process for applicants. The ADU ePermitting system allows for applicants to submit ADU applications, plans and make payments online. The submittal process can be completed within minutes and applicants are able to monitor progress and obtain corrections online. Review times currently average approximately 45-days for the initial review and 30-days for resubmittals, with an average of 3 rounds of review. This is consistent with State law that requires ADU reviews to be reviewed within 60-days of a submittal. In 2021, the average time from initial submittal to application approval was less than 5 months. It should be noted that the overall time from submittal to issuance of a permit includes the time the plans are with the applicant as they address corrections and re-submittals.
Plan Check Review of ADUs
Although ADUs are smaller in size than single-family dwellings, the plan review required to determine adherence to codes is essentially the same. In reviewing proposed ADUs, staff confirms compliance with the applicable Pasadena Municipal Code and State building codes. The goal of City staff in the review of plans is for a timely approval leading to the issuance of the building permit and adherence to critical life-safety requirements to ensure the safety of future occupants.
For single-family dwellings and ADUs, State laws allow unlicensed designers to represent the owner for residential projects. Staff has found that the inconsistency in the experience of independent designers has led to many of the delays in the issuance of a building permit. In a needs assessment prepared for the cities of Pasadena, Santa Monica, and Laguna Beach, the Southern California Association of Governments (SCAG) had a similar determination stating that:
“less experienced designers are often involved in the process, which can slow the process down.”
Recognizing this factor, staff provides assistance throughout the plan review process from the initial application stage to issuance of the building permit. Further, through the SCAG grant that staff secured, prototype plans will be developed which will aid some homeowners in a simplified plan review process if they elect to adhere to the prototype plan.
ADU FEES
Permit Fees
Like any other structure, ADUs are subject to plan check review and permitting fees based upon the project valuation per the ‘Building Valuation Data’ table in the most recent publication of the International Code Council (ICC). Valuations can vary greatly between ADUs of similar size, depending the on the construction scenario, such as where one is new construction and the other is a conversion of existing space.
Other Fees
Any ADU, 750 square feet or greater, is charged a Residential Impact fee in an amount proportionally related to the square footage of the primary dwelling unit. As noted in Table 2, the scenario with a 1200 square foot ADU will be charged a Residential Impact fee of $26,447 which is a significant amount compared to the overall fees required. To reduce the Residential Impact Fee, property owners may choose to execute either:
a) An Affordability Covenant, where the owner commits to rent the ADU to a household whose annual income does not exceed 120% of the Area Median Income for a minimum seven- year period; or
b) A Landlord Agreement, where the owner commits the ADU to be used exclusively, for a minimum seven-year period, by either (1) a family member, as defined in the agreement, OR (2) to the City’s rental assistance clients or a tenant currently participating in the City’s Rental Assistance Program.
The Affordability Covenant and Landlord Agreements are optional contracts and are not required for an ADU to receive a building permit. These documents are reviewed and administered by the Housing & Career Services Department. Also, ADUs of 500 square feet or greater, are charged Pasadena Unified School District impact fees. The City collects and distributes this revenue at no cost to Pasadena Unified School District.
Examples of ADU plan check and permit fees for various construction scenarios are in Table 2:
Table 2: Sample ADU Plan Check and Permit Fees
*The C&D Security Deposit is refunded to the applicant upon confirmation that the project complies with State law for construction and debris recycling.
PASADENA SECOND UNIT ADU PILOT PROGRAM
In 2020, the Housing Department launched the Second Unit Accessory Dwelling Unit Loan Pilot Program funded with a budget totaling $674,599 ($600,000 for loans and $74,500 for third-party project management). Through this program, homeowners are incentivized to create an ADU to be operated as an affordable rental unit on their property. The program offers up to a $200,000 loan for the construction of a new ADU or up to a $100,000 for the rehabilitation of an existing, unpermitted ADU.
As of December 2021, five projects have been selected consisting of three (3) new ADU projects and two (2) existing unpermitted ADU projects, all of which are currently in the design phase.
ADU PROTO-TYPE PLANS AND PRE-FABRICATED BUILDINGS
Similar to a few jurisdictions in California, the City of Pasadena is exploring the process for ADU proto-type plans and pre-fabricated buildings. The advantage in choosing a proto-type plan or a pre-fabricated building is that the detailed plan check review has been assessed by the City in advance, and a homeowner can opt for this quicker method.
Proto-type plans are typical in their design with no deviations in the floor plan layout. The plans are a “cookie-cutter” design that goes through the review process in advance leading to a quicker review for the building permit. The applicant would choose from one of the proto-type ADU plans the City has to offer.
In addition to proto-type plans, there are a variety of pre-fabricated buildings including manufactured homes, factory-built housing, and shipping containers. A pre-fabricated building is manufactured off-site by an independent company typically at the company’s assembly location.
The finished product is transported to a homeowner’s property as a complete unit, or in several pieces to be assembled on-site. The State Department of Housing And Community Development is responsible for, and dictates the requirements for pre-fabricated buildings.
In either the case of proto-type plans or pre-fabricated buildings, review is still required by City staff for basic zoning compliance, siting of the structure on the property, utility provisions etc. Proto-type plans and pre-fabricated buildings are not designed for site specifics which would negate their complete over the counter “pre-approval”. Staff has also found that the majority of homeowners desire some customization of their ADU rather than to be restricted by exact standard designs, or pre-fabricated structures, but providing the options will be an added benefit to homeowners.
NEXT STEPS
SCAG Planning Grant
Pasadena is one of three recipient cities of SCAG’s 2020/2021 Sustainable Communities Program – Housing and Sustainable Development Award for Advancing Accessory Dwelling Unit (ADU) Implementation. Under this grant, the City is receiving planning assistance to develop policies and programs to achieve accelerated ADU production. In addition to a ‘Needs Assessment’ analyzing the City’s ADU program, SCAG will conduct an ADU interest survey to solicit feedback from experienced ADU developers in the City and/or prior ADU applicants. The survey is scheduled to be released via digital format later this month.
Notable deliverables in this program include:
1. The creation of a booklet of concept-level design options;
2. An ADU Cost Estimator Tool which will include a sample budget for various ADU typologies;
3. ADU Financial Assistance Program Report which will include a market analysis to identify the delta between anticipated or actual market rate rents for ADUs in the City and desired affordability levels and an outline of potential financing opportunities available to the City;
4. New ADU webpage content.
Process Improvements
To facilitate the construction of ADUs, the City implemented an ADU ePermitting system that established concurrent department plan reviews to shorten the time it takes to receive a permit.
And, in addition to improvements that will result from the SCAG grant, proto-type plans are being developed which may result in a simplified plan review.
Attachment:
1 - ADU Types Illustrations
ATTACHMENT 1
ADU Types Illustrations
Attached ADU:
Detached ADU:
ADU and JADU:
Memorandum
Date: February 15, 2022
To: Economic Development Technology Committee
From: David Klug, Acting Economic Development Manager
Subject: Monthly Economic Development Update
As the world continues to weather COVID-19, local communities must look to recovery and plans to reverse the negative impacts that business have endured since 2020. In early 2021, California’s economic outlook was robust, akin to the “Roaring Twenties.” By the fall, the Omicron variant derailed that optimism as health mandates were re-instated, inflation was on the rise, and consumer confidence once again declined. In 2022, there are hints of optimism in certain industry sectors, while others are projected to remain fragile. To build resiliency and restore consumer confidence, the Office of Economic Development will focus on key initiatives to keep Pasadena’s economic engine strong.
The Office of Economic Development is committed to driving the local economy and ensuring that Pasadena is positioned competitively for new investment. As part of its work, the Office of Economic Development tracks and publishes a quarterly dashboard of the city’s economic activity. The Economic Development Download tracks a number of economic indicators and drivers by industries and markets.
This memo will expand upon the Economic Development Download and provide greater detail about the main industries which comprise Pasadena’s economy.
Office
The pandemic continues to affect the office market. In response to variants and COVID protocols, many employers have retained flexibility with telecommuting ultimately delaying the full return to the office.
In 2021, it was projected that a rapid return to pre-recession office use was unlikely, and based on outreach by the Economic Development team that continues to be the case. Nevertheless, the Economic Development Team is pleased to share that office vacancy rates are trending downward as a result of Q421 momentum in the leasing market. Multiple commercial real estate development firms have reported that the U.S. office market is registering positive net absorption for the first time since the onset of COVID-19. Leasing activity is increasing, subleasing is stabilizing, and vacancy rates are plateauing- which combined are reversing the COVID-induced office market trends of the past 2 years.
Retail
Prior to COVID, the retail market was on the verge of a disruption as national and multi-site retailers were flirting with consolidation, reduction in the number of stores, and downsizing of retail footprints.
The pandemic accelerated that disruption leaving the retail market vulnerable. The delay of office workers returning to the office is also impacting retailers and restaurants who rely on day-time foot traffic, a situation that is unfolding not only in Pasadena, but in cities nationwide. While a number of businesses have closed, Pasadena has welcomed new retail concepts to the city. Pasadena’s retail vacancy rate has yet to return to pre-pandemic levels, but the Economic Development Team is actively working with brokers on tenanting solutions and sending out pursuit packages to retailers whose demographics and psychographics match those found in and around Pasadena.
Restaurants
Just as the State of California began to loosen business restrictions, the Delta variant emerged, followed by Omicron, tempering enthusiasm for recovery. With restaurant industry protocols adjusting as a result of the variants, restaurants were able to remain open for in-person dining during 2021 pushing sales tax receipts closer to pre-pandemic levels. While several restaurants closed during the pandemic, details about business closures are rarely reported. Reasons can range from changes to lease conditions to corporate decisions for downsizing or redesigning of restaurant concepts. In addition, restaurants unable to pivot to takeout operations were disproportionately impacted. As the restaurant industry emerges from the pandemic, emphasis will be placed on casual, elevated dining experiences with growth expected to accompany the demand for delivery, ghost kitchens, and outdoor dining.
Science & Technology
Pasadena continues to demonstrate strength as a technology hub in Southern California. Tech start-ups in Pasadena are making great strides in the development and application of renewable energy technologies, clean-technology, aerospace engineering, biosciences, artificial intelligence, machine learning, and other advanced technology fields. To accommodate the growth of these types of companies, land use policies will need to be reviewed and Pasadena’s real estate market will need to adapt. GM Motors move to Pasadena signals a vote of confidence in Pasadena as a west coast technology center, especially given its proximity to institutes of higher learning to recruit and hire local talent.
Tourism
Travel industry experts say a return to normal will take time and full recovery is not expected until 2024.
Analysts forecast travel demand to return to pre-pandemic levels in late 2023 with revenue per available room to reach full recovery in 2024. California’s travel and tourism industry began to see a rebound in 2021, but it was only after a coalition of tourism boards lobbied state officials to issue clear guidance for the travel industry to resume business. Pasadena’s hospitality sector is gaining jobs, but labor shortages have slowed recovery. Pasadena’s ability to host the Tournament of Roses Parade, Rose Bowl Game, and numerous conventions and public events is a good sign that tourism will rebound this year.
Leasing Activity
Despite pandemic impacts, the Office of Economic Development is pleased to report strong leasing activity in the local market. A few examples of new leases and existing expansions include:
• Miso Robotics, 600 E. Colorado Blvd. - a developer of artificial intelligence-driven robots that assist chefs in food preparation, leased an additional 22,000 sq.ft. for a new headquarters and lab space.
• Lagerlof LLP, 155 N. Lake Ave. - a growing law firm at expanding an additional 20,000 sq.ft. • Motiv Space Systems, 395 N. Rosemead – Design and build robotic arms, motor controllers, and mechanisms for space agencies such as NASA, JPL and partners. Currently in plan check for approximately 5,000 sq.ft..
• Kitchen United, 199 S. Fair Oaks Ave. - a ghost kitchen company providing equipped professional kitchen space to restaurants for the preparation of delivery-only meals. Currently in plan check for expansion of their headquarters on S Fair Oaks. • Lucid Motors, 32 W. Colorado Blvd. – an American electric vehicle manufacturer headquartered in Newark, California known for designing the longest range, fastest charging electric car.
• Erewhon Market, 475 S. Lake Ave. - a California luxury supermarket chain with seven locations and focuses on niche, locally produced, organic food (est. summer 2023 opening). • Constance Hotel, 928 E. Colorado Blvd. - under new ownership expected to re-open May 2022.
Operator and brand TBD.
Business Retention, Recruitment and Outreach
Business retention, recruitment and outreach are key components in our Economic Development strategy. According to the U.S. Small Business Administration (SBA), existing businesses create close to 90% of new private-sector job gains so priority will be given to business outreach and retention. The business outreach and retention plan for CY 2022 includes:
• Outreach to new tenants, top 100 sales tax generators, various industry sectors (e.g. technology, professional, engineering, restaurants), building ownership and property management companies
• Outreach to tenants with pending lease expirations
• Attend trade related shows and conferences
• Host Mayor’s business breakfast
• Work with SCORE, a 501(c)(3) nonprofit organization and a resource partner of the Small Business Development Center (SBDC) for small business training • Staff support for City’s PBIDs
• New business welcome letters/packages
1 C i t y o f P a s a d e n a O f f i c e o f E c o n o m i c D e v e l o p m e n t Marketing Strategy
February 15, 2022
Pasadena Highlights
● Nearly 2 million consumers in its retail trade area
● Located 10 miles from Downtown Los Angeles
● Serviced by multiple freeways, airports, light rail and transit ● Great shopping areas, dining scene on the rise, walkable and safe 2 Economic Development
Marketing Goal
To position Pasadena as a premiere location and center for commerce, culture and entertainment.
The goals of the Office of Economic Development are to attract and retain new business, investment and talent.
Business Attraction
Target Audience
3 Site Selectors – Brokers & Retailers
Key Messages:
Business friendly, ready to help, up-to-date
psychographics & demographics (site specific &
citywide), highlight science & tech attributes
Audience Demographics/Where to Find Them:
Co-Star, Buxton, existing contacts (active brokers),
industry conferences (ICSC)
Corporate Site Selectors
H R P r o f e s s i o n a l s & T a l e n t
Audience Demographics/Where to Find Them:
Co-Star, Loopnet, Los Angeles Business Journal,
broker relationships, LinkedIn, industry
networking organizations
Key Messages:
Availability of office space, great amenities, dining & shopping scene, educated workforce, cultural
amenities, dynamic city, quality of life/safe city, variety of school options, business concierge services
4 Small Business Owners
Audience Demographics/Where to Find Them:
Word of mouth, generally this audience will reach out
to the city first, BID’s, Chamber, & Business License
Office
Key Messages:
Business friendly, ready to help, site selection
assistance, up-to-date psychographics &
demographics (citywide, site specific)
Restaurateurs
Where to Find Audience:
Institute of Culinary Education, BID’s, industry
conferences (LA Chef Conference), industry
associations (California/National Restaurant
Association), industry news sites (Eater LA, LA Foodie, Thrillist)
Key Messages:
Rising star on the LA Food Scene, Pasadena has its own
Health Department, home to the Los Angeles Campus
of the Institute of Culinary Education, 2 nd Generation restaurant spaces, home to ghost kitchen industry
leader, Kitchen United
5 MARKETING TOOLKIT
Business Attraction
Marketing Asset Inventory
Asset Off-the-Shelf Refresh Future
Content-rich Website X X
Psychographics
Brochure
X
Talent Brochure & Video X
Science/Tech Brochure X
Tech Map X
Business Spotlights/
Testimonials
X X X
Buxton Recruit
Packages
X
Advertisements/Advertorials X X
Social Media
• Instagram (3,255
followers)
X X X
Talent Brochure
Psychographics Brochure
2/9/2022
6 Marketing Channels
Channel Current
Marketing Effort
Future
Marketing Effort
Outreach
• Calls
• Letters
X X
Industry Conferences
• ICSC (Retail)
• LA Chef Conference
(Restaurant)
X
Newsletter
• Content-rich with Econ
Dev Activity, Information &
Opportunities
X
Social Media
• Instagram
• LinkedIn
• Leverage City Account
(Ads)
X X
Economic Development Podcast X
Business Retention
Target Audience
7 Existing Businesses
(Companies HQ’d in Pasadena, Small Businesses,
Storefronts)
Key Messages:
We’re excited you’re here, we’re (still) friendly and
supportive, we have open & clear lines of
communication, you’re part of a supported business
community.
Visitors
Key Messages:
Pasadena is a vibrant destination, eventful, great retail and restaurants, world-class cultural institutions, transit friendly, walkable, & safe.
From rocket scientists to restaurateurs, Pasadena is
home to an array of business and talent.
8 Community
Key Messages:
Pasadena’s economic engine is strong, new businesses
are coming into the city, support existing businesses by shopping and dining local, grow your local economy.
Marketing Toolkit
Business Retention
9 Marketing Asset Inventory
Asset Off-the-Shelf Refresh Future
New Business Welcome
Brochure
X
Social Media
• Instagram
X X X
Business Newsletter X
UCLA Football/Rose Parade
Tickets
X
Pasadena Swag X X
Advertisements/Advertorials X X X
Initiatives Off-the-Shelf Refresh Future
Shop Local Campaigns X X X
Place making Ideas
• VR/AR Murals
• Signature Events
X
Pasadena 626 Day
2021 Holiday Shop Local Campaign
New Business Welcome Brochure
Marketing Channels
Channel Current
Marketing Effort
Future
Marketing Effort
Outreach
• Calls
• Visits
• Business Breakfasts
• C-Suite Meetings w/Mayor
& Manager
X X
Newsletter
• Audience Segmentation (1
for Retention & 1 for
Attraction)
X X
Social Media
• Instagram
• YouTube (Increase
Presence)
• Leverage City Account
(Ads)
X X
Economic Development Podcast X
10 Economic Development
Marketing Successes
• New Headquarters, Businesses, and Sales Tax Wins:
General Motors Advanced Design Center Technology Campus, Xencor, Home Depot, Erewhon, Lucid Motors, Motiv, Miso Robotics, etc.
• Leasing momentum in the 4th quarter alone has resulted in a 4% drop in office vacancy rates.
• Innovation & Technology cluster is thriving. Over 200 tech startups are located in Pasadena. Pasadena’s tech
ecosystem strengths center around advanced technology
fields.
• Combined impressions for “Shop Local” Campaigns since 2019 = 7.8 million impressions, $352k publicity value
Key City Partners
• Business Improvement Districts, Business Community
• Convention & Visitors Bureau, PCOC, & RBOC
• Chamber of Commerce, Innovate Pasadena
• Institutions (ArtCenter, Caltech, JPL/NASA, PCC,
Culinary, Cultural)
• Small Business Development Center (SBDC), SCORE
• Brokers
• City Officials
11 Tell Us About Your Plans!
(626) 744-4600
RECEIVED
202! OCT 29 PM 2:41
CITY CLERK
CITY OF PASADEMA
PA/ADENA MEDIA
2020-2021
Annual Report
PASADENA COMMUNITY ACCESS CORPORATION
TO: CITY COUNCIL
FROM: PASADENA COMMUNITY ACCESS CORPORATION
DATE: OCTOBER 29, 2021
SUBJECT: ANNUAL REPORT FOR JULY 2020 THROUGH JUNE 2021
and WORK PLAN FOR 2021 - 2022
RECOMMENDATION:
This Report is submitted for information purposes only.
Attached are the following:
• Report of Work Plan Performance for July 1, 2020 through June 30, 2021 • Proposed Work Plan for July 1, 2021 through June 30, 2022 Report of Attendance for July 1, 2020 through June 30,2021 Prepared by Chris Miller, Chief Operating Officer
Respectfully submitted,
A.<Cfc^
fardeau
Executive Director CEO, Pasadena Community Access Corporation
CITY OF PASADENA, PASADENA COMMUNITY ACCESS CORPORATION WORK PLAN: 7/1/20 - 6/30/21
ORGANIZATION: Pasadena Community Access Corporation (PCAC) is a component unit, nonprofit public benefit corporation recognized under Nonprofit Benefit Corporation Law for charitable purposes.
The PCAC board shall advise and make recommendations to the City Council.
MISSION: The Pasadena Community Access Corporation is dedicated to the community access function of the Pasadena Telecommunications system and shall be operated exclusively for charitable, scientific, literary and educational purposes. In fulfilling these purposes, the corporation shall strive to achieve communication, facilitation, and development of media skills toward the ends of self-expression and community cohesion and improvement.
FUNCTION: (as defined by City Ordinance/Charter)
1. Promote, coordinate, facilitate, produce and assist public service community programming on behalf of all residents of the city, for all public and community access channels of Pasadena's cable telecommunications system;
2. Inform Pasadena residents of the potential services and benefits of the cable telecommunications system;
3. Provide a mechanism through which Pasadena institutions and organizations can effectively share educational, health care, governmental and cultural information with the community;
4. Provide training and technical assistance that will make public access programming and expression more accessible to residents of Pasadena;
5. Serve as a resource center for information, materials and equipment relating the use of video equipment and facilities;
6. Coordinate and promote educational uses of the cable telecommunications system;
7. Serve as receiving, holding and disbursipg entity for moneys intended to promote noncommercial uses of the cable telecommunications system;
8. In conjunction with the cable telecommunications system operating company, devise, establish and administer rules, regulations and procedures pertaining to use and scheduling of the cable telecommunications system access channels;
9. Coordinate and schedule transmission of programming on the cable telecommunications system access channels;
10. Maintain records, including videotapes and other documentation, concerning cable telecommunications programming, and make such videotapes and programming material available to interested persons or groups for scientific, charitable, literary or educational purposes;
11. Engage in research to assess community response to programming on cable telecommunications system access channels and ascertain needs for additional or different programming, publish the results of such research, and implement or aid in implementation of such additional or different programming;
12. Provide such other cable telecommunications access ser/ices as shall be determined by the board;
13. Adopt and/or certify environmental reviews performed in compliance with the California Environmental Quality Act.
OBJECTIVE I: Expand video production opportunities in and for the local community.
Status: Ongoing
PCAC continues to provide one of the most accessible, value-added video production training and services to the residents of Pasadena. Community members receive hands-on technical experience on field equipment and live studio production. The training courses continue to flourish and provide an influx of content focused on current issues facing Pasadena residents.
Community Outreach
Through various programs, PCAC provides informative, entertaining and engaging content that allows the community to stay civically involved. Services including access to production equipment and production training allow community members to gain valuable skills on personal and professional levels. PCAC also provides extensive support and event coverage for local civic and non-profit organizations that are in great need of promotion and community engagement. Among the diverse non-profit organizations and community leaders that have collaborated with PCAC during the 2020-2021 fiscal year are:
A Noise Within Theatre
ACT Pasadena
All Saints Church
Alliance for Community Media
Altadena Town Council
Asian Pacific Amer. Bar Assn. of LA Co.
Assemblymember Chris Holden
Black History Celebration Committee
Boston Court
Boys and Girls Club of Pasadena
Chabad of Pasadena
CHAPCare
CalTech
City of Hope
Clergy Community Coalition
Community 2.0
Congressmembers Chu & Schiff
Exploring the Arts
Faith and Community Empowerment
First Tee of Greater Pasadena
Friends In Deed
Homegrown Millennial Leaders
Innovate Pasadena
Jericho Road Pasadena
Jet Propulsion Laboratory
LA County Supervisor Kathryn Barger
Leadership Pasadena
League of Women Voters Pasadena
LearningWorks
Making Housing & Community Happen
NAACP Pasadena
Nat'l Day Laborer Organizing Network
National Hispanic Media Coalition
Neighbors Building a Better Altadena
Occidental College
Parson's Nose Theater
Pasadena Chamber of Commerce
Pasadena Community Coalition
Pasadena Convention Center
Pasadena Educational Foundation
Pasadena Education Network
Pasadena Host Lions Club
Pasadena Humane Society
Pasadena Latino hleritage P&F Cmte.
Pasadena Museum of History
Pasadena Rotary Club
Pasadena Senior Center
Pasadena Symphony & POPS
Pasadena Village
Pasadena Women's Coalition
Professional Child Development Assn.
PTA Council of Pasadena
Rose Bowl
So Cal Women's Health Conference
State Senator Anthony Portantino
STEAM:CODERS
Tournament of Roses
Western Justice Center
Video Production Training
Providing the most accessible, valuable training and sen/ices to Pasadenans is an established and continual goal of PCAC. We are proud of our accomplishments in this area over the past several years. PCAC has concentrated on our audio and video production-training program to develop engaging programs. Our core production training courses provide real hands-on experience along with an overview of field and studio production techniques, theory and community access guidelines. In response to the COVID-19 pandemic, we continued an entirely online training curriculum throughout the entire year. This program focuses on tutorials and webinars for readily-available, free tools in order to foster community communication during a difficult and confusing time for many. PCAC looks forward to maintaining present offerings, returning to in-person instruction and hapds-on learning, and developing new training tools with new and expanding technologies.
Community Members Trained 12019-202012020-2021
Orientation9e
Producing41
89 19
Audio32
Podcasting3p
Editing with Premiere3?
Editing with DaVinci Resolve
Virtual Media Production
7 34
39 43
34 Studio Camera / Floor Manager4?
Director43
Technical Director/ Media Mgmt3^
Lighting2p
Character Generation18
Field Production19
Teleprompter31
Green Screen13
Arroyo Profiles Production30
Programming: Arroyo
PCAC has concentrated on improving program quality and increasing the amount of local programming on the public access chanpel known as Arroyo. PCAC is committed to providing community-based programming that is engaging, informative and challenging to the residents of Pasadena while supporting their right to freedom of speech. During the COVID-19 pandemic, PCAC has also added numerous informational programs from sources such as the CDC, public health officials and regional elected representatives.
Programming Hours2019-20202020-2021
Total Hours Cablecast8784
In House First Run100
In House Replay1822
Local First Run392
Local Replay3733
Bicycled First Run254
Bicycled Replay1552
Community Bulletin Board931
PCAC Community Interest Series
Altadena Town Council Meetings
(LIVE) (17)
Arroyo Live (34)
Candidate Forums (LIVE) (6)
Election 2020 - From City Hall to the
White House (2)
From Bustles to Boardrooms
History At Home
Innovate Pasadena Presents (2)
PCAC Community Interest Programs
Altadena Community Meeting on
Recent Shootings
Dine Pasadena PSA
Heritage Housing Partners Overview
NAACP Pasadena Town Hall on City
Budget (LIVE)
Pasadena Latino Heritage Parades
Best of 2013-2019
8760
115
1474
407
3794
363
2141
466
League of Women Voters Pasadena
(LIVE) (10)
NewsRap (LIVE) / NewsRap Local /
NewsRap News Brief (26)
Pasadena Celebrates Hispanic
Heritage Month Events (2)
Pasadena Census PSAs
Safer At Home Stories
Voting PSAs
Pasadena Police Chief 2020 Virtual
Breakfast (LIVE)
Pasadena Veterans Day Ceremony
Rotary Club of Pasadena Meeting with
Mayor Gordo
Local Programs
All Saints Church (LIVE)
Almen Joi's Music Videos
AMAP View with Julia Z.
Anybody Can Play Guitar
Around Midnight Somewhere
Artist's Life
Behind The Curtains
Black and White Movies Podcast
Castle Cat
Conversation. Live
Eckankar
Healthy Self-Care Practices
Horror Host Theatre
In The Space
Innovate Pasadena Ask Me Anything
Is It Reasonable?
It's All About ME TV
Karma Fashion TV
Nuclear Popcorn
Our Society
Pas. Community Coalition / Star News /
Conversation.Live Mayoral Debate
Pasadena Black History Celebration
Pasadena Humane Society Webinars
Pasadena Martin Luther King Day
Celebration
Pasadena Presbyterian Church (LIVE)
PopFuzion
Ramelle Carter Blog Live
Rock and Roll Party!
Showtime At The Rose
Silver Sage
Skeelove House of Hip Hop
Bicycled Programs
Alliance for Community Media 2020
Hometown Awards
Aspen Institute
Assemblymember Holden Town Halls
Both Sides Of The Bars
California Climate Action Team
Centers for Disease Control
CHHSCOVID-19 Updates
Congresswoman Chu Town Halls
Congressman Schiff Town Halls
Democracy Now!
Democracy Now! Election Night Special
(LIVE)
Economic Update
Fireside Tailes with Wolfgang
Friday Night Toonage
Gay USA
Here Comes Everybody
Holy Family Advent Christmas Concert
Holy Family Catholic Mass
Karaoke Night TV (K-NiTEtv)
Sounds Within
TEN Out of 10
The Close the Deal Show
The High Life
The Nowman Show
Tongues Of Fire
Travel Today with Lea
Two Steps Ahead
Well Read with Justin Chapman
Western Justice Center
Yeshua Ministries
LA County Reopening Town Halls
LA County COVID-19 Updates
LA County COVID Vaccine Town Halls
Peak Moment TV
Perils For Pedestrians
Piermont Film Festival PSA
Science360
Senator Portantino Town Halls
Senator Alex Padilla Town Hall
Sidewalks Entertainment
Strata
Supervisor Kathryn Barger Tribute to
Veterans & Military Families
Supreme Master TV
TED Talks
The Connie Bryan Show
The Happy/ComplainVPrayer Show!
With Dr. Happy!
The Kamla Show
VenturaRockSpot
Your Voice. Your Vote. PSA
Arrovo Community Bulletin Board
The Arroyo Community Bulletin Board is an effective service that PCAC offers to non-profit and community organizations as part of its outreach program. PCAC airs video public service announcements and static images announcing community events, raising awareness about local charities and communicating other pertinent information to the Pasadena community. Most of these videos and images are created free-of-charge as a community service by PCAC staff.
During the 2020-2021 fiscal year, PCAC cablecast over 460 hours of community announcements provided by local non-profits and other organizations. The following is a partial list of organizations that participated this year.
AARP
AbilityFirst
ACT Pasadena
Adopt US Kids
Alkebu-lan Cultural Center
All Saints Church
Alzheimer's Association
American Lung Association
American Red Cross
Armory Center for The Arts
ArtCenter
ArtNight Pasadena
Aspires West Pasadena
Autism Speaks
Black History Celebration Committee
Boys & Girls Club of Pasadena
Bungalow Heaven Neighborhood Assn.
CalTech Presents
Cancer Support Community Pasadena
CHAPCare
Citrus Pest & Disease Prevention Pgm,
Day One
D'Veal Family and Youth Services
Eaton Canyon Nature Center Assoc.
End Family Fire
FEMA
First 5 California
First AM E Church
First Church of the Nazarene
First United Methodist Church
Flintridge Center
Foothill Unity Center
Foothill Workforce Development Board
Friends In Deed
Historic Highlands Neighborhood Assn.
Ideal Youth
Innovate Pasadena
Kidspace Children's Museum
Lake Avenue Church
Leadership Pasadena
League of Women Voters Pasadena
LearningWorks
Linda Vista-Annandale Association
Los Angeles County Public Health Dept.
LA County Office of Emergency Mgmt.
Madison Heights Neighborhood Assn.
NAACP Pasadena Branch
Nat'l Congress of Black Women SGV
Nat'l Highway Traffic Safety Admin.
Neighbors Empowering Youth
Pasadena Audubon
Pasadena Complete Streets Coalition
Pasadena Education Network
Pasadena Environmental Advocates
Pasadena Heritage
Pasadena Hot Meal Program
Pasadena Humane Society
Pasadena Community Job Center
Pasadena Community Orchestra
Pasadena Latino Heritage P&F Cmte.
Pasadena Museum of History
Pasadena Pro Musica
Pasadena Senior Center
Pasadena Share A Meal
Pasadena Small Business Dev. Center
Pasadena Symphony & POPS
Pasadena YouthBuild
Planned Parenthood Pasadena & SGV
PPE Unite
Professional Child Development Assn.
PTA Council of PUSD
Remainders Creative Use
Salvation Army Pasadena
SAPPA / Fulcrum Arts
SGV Mosquito & Vector Control District
SER Jobs For Progress
She Can STEM
Shepherd's Door
Spark of Love Toy Drive
So Cal Women's Health Conference
The Housing Rights Center
Toys For Tots
Trinity Lutheran Church
Union Station Homeless Services
United States Census Bureau
U.S. Centers for Disease Control
West Pasadena Residents' Association
Westminster Presbyterian Church
Young and Healthy
YWCA
Programming: KPAS
PCAC continued to increase the quality of governmental access content on KPAS this year, and again won national and regional awards. As a result of the COVID-19 pandemic, PCAC continued to cover all City Council Committee meetings live, recorded regular messages with the Mayor, and carried numerous webinars to help inform the public.
Programming Hours2019-20202020.2021
Total Hours Cablecast87848760
In House First Run227361
In House Replay49143976
Live199317
Bicycled First Run39105
Bicycled Replay6391596
City Bulletin Board29652722
Series Programs
City Council Meetings (37 including 1 joint PUSD and 1 joint meeting with Supervisor Barger) Council Committee Meetings (11 Economic Development & Technology, 16 Finance, 10 Legislative Policy, 14 Municipal Services, 14 Public Safety) A Message from Mayor Tornek (20)
Assemblymember Holden Town Halls (1)
Burbank-Glendale-Pasadena Airport Authority Meetings (16) Centers for Disease Control (22)
CHHS COVID-19 Updates (5)
Congressman SchiffTown Halls (15)
Councilmember Community Meetings (17)
COVID-19 Employee Rights and Resources Webinars (2)
LA County COVID-19 Updates (8)
Mayor's Backyard Chat (3)
Mayoral Update (3)
Pasadena Redistricting Workshops (1)
Pasadena Senior Center Presents (9)
Redistricting Task Force Meetings (3)
Rep. Judy Chu Town Halls (7)
Rose Bowl Live (7)
Sen. Portantino Town Halls (4)
Women's Empowerment Symposium (3)
Telling Tales (26)
Live Programs
Pasadena City Council Meetings
Council Committee Meetings
Councilmember Community Meetings
Pasadena Mayor & City Council Swearing In Ceremony
Americafest 2020
Bunny Palooza
City Hall Virtual Menorah Lighting
Doing Business With The City Workshop: June 1, 2021
Herstory2021
Mayor's Virtual Holiday Tree Lighting
One City, One Story Spring 2021
One City, One Story Summer 2021
Pasadena Disaster Preparedness Town Hall Meeting
Planning Dept. Housing Element Workshops (English & Espanol) Police Dept. Community Conversation: Crimes Against the Asian Community PROS Presents COVID-19 Effects On The African American Community Special Programs
COVID-19 Vaccine / Color Tier PSAs
District 1 Police Oversight Commission
Inter/iews
DUI Prescription Drugs 2016 promo
Emergency Rental Assistance Program
PSA
Fire Chief Swearing-in Ceremony
Hispanic Heritage Events promo
LA County Dept. of Public Health
Vaccine Town Hall for Parents
LA County Reopening Town Halls
Mayor's Interfaith Prayer Virtual Series
National Night "In" Together
Pasadena Black History Celebration
Historical Exhibit 2021
Pasadena Fire Dept. COVID Safety
PSA
Pasadena Fire Dept. Pool & Water
Safety PSA
Pasadena Census PSAs
Pasadena City Hall Pride Flag Raising
Pasadena Health Dept. Lead Poisoning
PSA
Pasadena Museums Reopening PSA
Pasadena Police Dept. PSAs
Pasadena Veterans Day Ceremony
Pasadena Water & Power PSAs
Phos-Chek / July 4 Press Conference
2020
Robinson Park Basketball Court
Dedication
State Of The City 2021 / Estado de la
Ciudad 2021
Shop Local / Dine Pasadena PSAs
Voices From Today's Youth: Tomorrow's
Leaders
Voting PSAs
Water Safety Press Conference at Rose
Bowl Aquatics Center
KPAS Bulletin Board
Over the 2020-2021 fiscal year KPAS aired over 2700 hours of municipal public service announcements to the Pasadena community utilizing the KPAS Bulletin Board. Nearly every City department participated. PCAC also created a number of video public service announcements throughout the year on topics including COVID-19, the 2020 Census, assistance programs, and public safety.
Programming: PCC-TV
PCC-TV is the official channel of Pasadena City College. Operated by the PCC Public Relations office and the PCC Office of Instruction in cooperation with PCAC staff, the channel provides an assortment of information pertinent to both the college and the greater Pasadena community.
Instructional television courses, special events, on-campus programs and staff lectures are a few examples of the type of programming that are featured on the station.
Series Programs
PACCD Board of Trustees Meetings (14)
The Board of Trustees governs the Pasadena Area Community College District. Board activities include approval of college policy and adoption of the district's annual budget.
PCC Academic Senate Meetings (15)
The Academic Senate represents the faculty of the PACCD, whose primary function is to make recommendations with respect to academic and professional matters.
Special Programs
2021 TV & Radio Student Showcase
Apply and Register 2020
Black History Matters by Mr. Lasana
Hotep
Black Student Success Center Virtual
Opening
Future of Work Conference 2020
FYE Pathways Open House: May 20,
2021
Healing As Your Authentic Self
Lancer Answer Fest Livestream
PCC Associated Students Virtual Club
Fair (5)
PCC Associated Students Virtual Club
Rush(5)
PCC Board Goals Ad Hoc Committee
PCC Board Accreditation & Board Policy
Review Committee (4)
PCC Board Budget & Audit Cmte (8)
PCC Board Facilities Committee (2)
PCC Board KPCC Oversight Cmte (1)
PCC Board Legislative Policy
Committee (2)
PCC Board of Trustees Study Session
PCC Broadway Choir: You Will Be
Found
PCC Career Community Social Justice
Conference Sessions (17)
PCC Chamber Singers: 2020 A Rose In
Winter Virtual Concert
PCC Int't Student Graduation & Transfer
Celebration
PCC Int'l Student Virtual Graduation
PCC Latinx/a/o Graduation and
Achievement Ceremony
PCC Lunar New Year
PCC Professional Development Day
PCC Puente Project
PCC Puente Rites of Passage
Celebration
PCC Research Basics
PCC SLAM (18)
Scholarship Video 2020
University Day 2020 Kick-Off
Walking Tour
PCC-TV Bulletin Board
Between programs, PCC-TV airs public service announcements regarding college events, special programs and other information i^seful for viewers on and off campus.
Programming: KLRN
KLRN is Pasadena Unified School District's channel. The channel is fully operated by PUSD Telecommunications staff consisting of two full time employees and one part time employee (2.5 employees). Programming is produced by staff and PUSD students and can be seen 24 hours a day on various cable and social media channels. KLRN also operates and maintains the Measure TT funded Television Production facility at John Muir High School and assists with training and repairs to the new A/V system in the Auditorium, oversees all district and school websites, the district messaging and corpmunications software and app (ParentLink), and provides customized support and training for these systems to all district employees. In addition, as a member of the District's Emergency Operations Team, KLRN's Director functions as back-up Public Information Officer (PIO) for PUSD. Staff served on various advisory boards including the Arts, Entertainment, and Media Advisory Board and the Pasadena Community Access Corporation Board of Directors. Lastly, KLRN generates nearly $2 million annually in unrestricted funds and 5G wireless sen/ices and technology for the district through a partnership with Sprint.
2021 has continued to be a challenging year for the station for a variety of reasons. KLRN staffing went through a reduction with th^ departure of one full time employee reducing staff from 3 FTEs to 2. Staff continues to work mostly in a remote and socially distanced work environment; however, as schools reopened and the district began returning to in-person learning, we have been supporting the district wherever necessary. With that said, KLRN's primary focus continues to be in supporting the Communications Department by producing regular messages, PSAs, website updates, and by providing training and support on district communications and messaging tools.
Board of Education Meetings
KLRN staff provided live coverage and vyeb streaming of 33 PUSD Board of Education meetings.
Event Coverage
KLRN provided coverage, photography, and/or audio support of many District and school activities, including:
All District Welcome Back Event
Eliot Science Night
Elementary Spelling Bee
All District Secondary Instrumental Music Festival - Band All District Secondary Instrumental Music Festival - Orchestra Eliot Arts Speaker Series - Phil hlettema
Districtwide PD Day
High School Virtual Graduations and "Seniorbrations"
State of the Schools Annual Event
High School Cap and Gown Distribution
Child Welfare, Attendance, and Safety Town Hall Meeting PHS Winter Concert Celebration
Promos
KLRN produced a wide variety of videos promoting,
community including:
State Superintendent of Public Instruction,
Tony Thurmond, Visit to Biair
Introduction to ESSER III Video for
Principals
Julie Silk "Big Day for Teachers" Award
(Tournament of Roses and UPS)
UPS Book Donation PSA
COVID-19 Testing Clinic Promo
Wear a Mask - PSA
PUSD All Star Band
TUPE Tobacco/Anti-Vaping Campaign
Healthy Students Sun/ey Video
Flu Shot Animation
COVID Animations
New KLRN Station ID
Return to Campus Orientation
Mr. Washington's First Day Teaching (on
Campus)
Student Voices (SoS Video)
Year in Review (SoS Video)
PUSD High School Students Receive Pfizer
Vaccine
Student Athletes PSA - Get Vaccinated
The Day Before Students Return -
Kindergarten Excitement Piece
Town Hall Opening Video
informing, and educating the PUSD
100 Student Athletes: Physicals Video
Middle School Emergency Drill
Demonstration
Day in the Life - Part 1
Day in the Life - Part 2
Superintendent's Video - Leadership
Pasadena
Superintendent's Update...
Sign Up for Parent Portal Promo
Superintendent's Video - Black History
Month
CWAS Training Video - PUSD Staff
Self-Care: Avoiding Burn Out and
Managing Anxiety
Superintendent's Video - COVI D-19 Vaccine
Promo
Superintendent's Video - Learning Works
MPOD Media Day Video
Open Enrollment Promo
Superintendent's Video - MLK
Happy New Year from PUSD Promo
Primary Graduation Speeches (@)
Film Club - Lighting Video
Film Club - Audio Video
Cyberbullying Video
OBJECTIVE II: Utilize new technologies to facilitate community media education and assist in dissemination of video content produced in association with PCAC.
Status: Ongoing
A very important aspect of PCAC's commitment to using technology to support community media has been its web presence. The four community channels (KPAS, Arroyo, PCC-TV and KLRN) all continue to be offered on the website via live streams, so anyone with internet access can view our local programming as it airs on the channels and, increasingly, whenever they desire. We have also increased usage of live video via social media such as YouTube and Facebook Live.
Last year, PCAC acquired and installed a playout system that offers many advantageous features. The most exciting component ipcreases viewing options for the four access channels and their content via apps for the three largest Over-The-Top (OTT) devices: Roku, Amazon Fire TV, and Apple TV. These apps now deliver our hyper-local content to TVs in HD at no cost to the viewer. As the COVID-19 pandemic started, however, we realized the potential of the system's capability to natively handle streaming video. This allowed us to help keep the community connected by delivering live virtual community events, meetings, church services, and other online streaming video to the television channels at a time when people were not able to gather.
In such an uncertain time when so many normal means of community interaction were limited, we knew that our work would be more important than ever. As our entire staff started working from home, we developed workflows to conduct television shows remotely. This allowed us not only to continue, but to increase public benefit programming related to important issues such as the pandemic, the census and the election. The new playout system also enabled the automatic retrieval and scheduling of daily news and other timely content.
We reopened our doors to community productions in May. To ensure safety, cleaning protocols and social distancing measures were put in place to restore access to our physical resources such as the television studio and professional production equipment. We continue to offer an online training curriculum, utilizing tools that are readily available. While many of our members now produce programming virtually on their own, our staff also assists in many virtual productions as well as those that have returned to utilize the studio, portable audio-visual equipment, and edit bays.
Website and Online Video Statistics
Website Traffic
Sessions ^ vs. SetwT a r-etric
Jul 1,202D- Jua 30, 2021: • Sessions
Jul1,201S-Jun30,2020: • Sessions
10.000
5.000
Hourly Day Week Momh
Seplembei 202(1MDvember 2020JanuiryZOIIMarch 2021May 2021 Users
40.50%
24.2 59 vs-7.266
Sessions
20.72%
35.643 vs 19.526
^vg. Session Duration
-45.21 °/o
30:01:22 vs 00:02:29
Pageviews
-1.98%
61.995 vs 63,249
Bounce Rate
23.86%
63.47-4 vs E1.24^
Staff-Produced KPAS and Public Interest Programming Traffic Live + On Demand Views2019-202QI 2020-2021
YouTube82,138107,369
CityOfPasadena.net35,00542,241
PasadenaMedia.org traffic, which includes live streams ofKPAS, Arroyo, KLRN, and PCCtv, grew by over 40% year-over-year. In addition, views of City programming on CityOfPasadena.net continued to rise over 20%, due largely to expanded meeting coverage.
PCAC is committed to improving and developing its distribution capacities and looks forward to further expansion into this area.
Staff continues to assess the technology needs of PCAC and the Pasadena community. PCAC implements new technologies to enhance educational opportunities whenever this is both possible and advantageous.
OBJECTIVE III: Continue to explore and develop alternative funding sources.
Status: Ongoing
PCAC maintains our commitment to providing the highest quality service in consideration of current economic constraints. PCAC continues to explore alternate funding opportunities including fee for production service models and channel sponsorship. This year, PCAC raised nearly $12,000 through donations, underwriting and grants. In addition, production services revenue totaled over $32,000. The PCAC board and staff are committed to continue to grow a sustainable funding model that can support the current level of service and enhance training and production services.
OBJECTIVE IV: Promote PCAC identity via community engagement, video and internet technology.
Status: Ongoing
Constant social media interaction continues to raise PCAC's visibility online. Our frequent Pasadena Media News updates keep OLfr social channels very active as one of very few ways people can view information about newsworthy events affecting Pasadenans. Our now-frequent carriage of live community meetings, church sen/ices, and other local virtual events also keeps PCAC on the minds of those active in the community. Staff continues our weekly PCAC e-newsletter to help inform the community of recent and future activities. Also, our post-pandemic community awareness plan includes more presentations to civic organizations and increased staff presence at community events.
CITY OF PASADENA, PASADENA COMMUNITY ACCESS CORPORATION WORK PLAN: 7/1/21 - 6/30/22
ORGANIZATION: Pasadena Community Access Corporation (PCAC) is a component unit, nonprofit public benefit corporation recognized under Nonprofit Benefit Corporation Law for charitable purposes.
The PCAC board shall advise and make recommendations to the City Council.
MISSION: The Pasadena Community Access Corporation is dedicated to the community access function of the Pasadena Telecommunications system and shall be operated exclusively for charitable, scientific, literary and educational purposes. In fulfilling these purposes, the corporation shall strive to achieve communication, facilitation, and development of media skills toward the ends of self-expression and community cohesion and improvement.
FUNCTION: (as defined by City Ordinance/Charter)
1. Promote, coordinate, facilitate, produce and assist public service community programming on behalf of alt residents of the city, for all public and community access channels of Pasadena's cable telecommunications system;
2. Inform Pasadena residents of the potential services and benefits of the cable telecommunications system;
3. Provide a mechanism through which Pasadena institutions and organizations can effectively share educational, health care, governmental and cultural information with the community;
4. Provide training and technical assistance that will make public access programming and expression more accessible to residents of Pasadena;
5. Serve as a resource center for information, materials and equipment relating the use of video equipment and facilities;
6. Coordinate and promote educational uses of the cable telecommunications system;
7. Serve as receiving, holding and disbursing entity for moneys intended to promote noncommercial uses of the cable telecommunications system;
8. In conjunction with the cable telecommunications system operating company, devise, establish and administer rules, regulations and procedures pertaining to use and scheduling of the cable telecommunications system access channels;
9, Coordinate and schedule transmission of programming on the cable telecommunications system access channels;
10. Maintain records, including videotapes and other documentation, concerning cable telecommunications programming, and make such videotapes and programming material available to interested persons or groups for scientific, charitable, literary or educational purposes;
11. Engage in research to assess community response to programming on cable telecommunications system access channels and ascertain needs for additional or different programming, publish the results ofsuchf research, and implement or aid in implementation of such additional or different programming;
12. Provide such other cable telecommunications access services as shall be determined by the board;
13. Adopt and/or certify environmental revieyvs performed in compliance with the California Environmental Quality Act.
OBJECTIVES FOR FISCAL YEAR 2021 -2022:
Continue to improve customer service and community recognition; Continue to increase channel quality and program content; • Provide additional hands on professional training and mentorship for local producers with a focus on youth, minorities, veterans, the disabled and the underserved; Continue to increase positive awareness of PCAC as a community resource; Provide live, local coverage of events and increase usage of video on demand and social media outlets for programming;
Continue to expand City department programming on KPAS; Find a fundraising niche in a City with 1200+ non-profit organizations; Expand career opportunities to Pasadena youth with additional certificate programs; Continue to increase collaboration with organizations and community groups; Increase partnerships and sponsorship opportunities with local businesses; Increase efforts to "Go Green" for sustainability;
Continue to increase coverage and airing of locally produced programming; Evaluate production equipment needs; and
Improve readiness to distribute emergency public information during citywide emergencies or disasters.
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CENTER OPERATING COMPANY
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ABOUT THE PASADENA
CENTER OPERATING COMPANY
MISSION
The mission of the Pasadena Center Operating Company (PCOC) is to promote Pasadena as a meeting and travel destination in an effort to maximize economic impact through the development of meetings, conventions, entertainment events, and tourism by providing professionally managed facilities and first-class service.
VISION
The vision for the PCOC is for Pasadena to be the premier "West Coast destination" for conventions, tradeshows, conferences, and leisure travelers. ^
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Dear Colleagues and Friends,
I am extremely proud of the hard work and commitment of the Pasadena Center Operating Company Board, leadership and staff. Despite tremendous challenges, the PCOC has continued to serve the community and creatively found a path forward for reopening safely.
Our dedicated staff managed several community meal programs, successfully providing over 82,800 meals to individuals and families in need, resulting in 2,320 staff hours and totaling $94,610 of in-kind service.
The Pasadena Convention Center earned the Global Biorisk Advisory Council® (GBAC) STAR™ accreditation as an important step in the safe and responsible reopening of the Pasadena Convention Center.
The Pasadena Convention Center hosted 30 essential events including the LA County Vote Center; city interviews and testing; jury empanelments; and car research clinics.
America's Got Talent returned for Season 16 audition tapings at the Pasadena Civic Auditorium.
Additionally, the Civic served as a filming location for commercials for Buick,. Evian and a tv production of a TBS cooking competition.
The Pasadena Ice Skating Center reopened in April 2021 and resumed private lesson sessions, public sessions, skating school, and in-house hockey league games as restrictions loosened.
Visit Pasadena generated close to 20,000 hotel room night bookings; relaunched a leisure tourism marketing campaign; partnered on several small businesses marketing initiatives; and supported the travel and tourism industry.
Under the leadership of the PCOC Board, we voted to extend one year of health coverage benefits for laid off and furloughed workers.
We are pleased to share our FY21 PCOC annual report, to document our efforts and we are confident in the future and resiliency of the Pasadena Center Operating Company.
Sincerely,
Tyron Hampton
Chair, PCOC Board of Directors
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CONVENTION CENTER
For 15 months, business at the Pasadena Convention Center was devastated by state regulations that prohibited most indoor gatherings, including over 300 scheduled events. The Pasadena Convention Center was able to host certain essential events such as the LA County Vote Center for the Presidential Elections, city essential interview and testing events, and jury empanelments.
CUSTOMER SERVICE
The staff and service providers continued to provide superb service to the limited clients (essential functions/meetings) hosted during the closure. The high scores from the returned surveys are evidence of PCOC's commitment to excellent service.
3.78/4
OVERALL EVENT
AVERAGE SCORE
VOTE CENTER
The Pasadena Convention Center served as a Los Angeles County Vote Center during the 2020 Presidential Elections. The convention center was one of twelve sites in Pasadena offering three options for voters: in person voting, ballot drop-off, and curbside.
CAR RESEAIYCII CLINICS
The Pasadena Convention Center has been one of the leading facilities in Southern California for hosting automotive market research in the past 10 years. The center was approved to host onsite car clinics as an essential manufacturing activity.
4 HEALTH SAFETY
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The Pasadena Convention Center took a leadership role in health safety in achiev- ing the Global Biorisk Advisory Council® (GBAC) STAR™ accreditation, the gold standard for prepared facilities. Under the guidance of GBAC, a Division of ISSA, ; the worldwide cleaning industry association, the Pasadena Convention Center implemented the most stringent protocols for cleaning, disinfection, and infectious disease prevention in its facilities.
To achieve GBAC STAR™ accreditation, the Pasadena Convention Center was required to comply with the program's 20 core elements, which range from standard operating procedures and risk assessment strategies to personal protective equipment and emergency preparedness and response measures.
PASADENA REOPENS FOR
MEETINGS AND EVENTS
BEYOND TIIE BLUEPRINT
After more than a year of closure, the Pasadena Center Operating Company was thrilled for the less restrictive protocols of restrictions on meetings and events. Starting April 15th, small meetings and events were able to resume with restrictions. On June 15th, California entered in a new phase of the pandemic allowing most industries across the state to return to usual operations.
The end of the blueprint allowed the Pasadena Convention Center to reopen with very minor restrictions and signaled to meeting and event planners that the Pasadena Convention Center and Pasadena are open for business. r
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MEAL DISTRIBUTION PROGRAMS
The PCOC and its exclusive food and beverage partner, Centerplate, have been proud to serve our community through various meal programs distributing over 82,800 meals and providing $94,600 of in-kind service. We are grateful for our staff in supportirtg our community in times of crisis. ^
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MEALS STAFF HOURS IN KIND SERVICE
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950 meals provided/delivered
Shower of Hope Meal Program
2,710 meals provided/delivered
Great Plates Meal Program
8,133 meals provided/delivered
Motel Meat Program
10,330 meals provided/delivered
PUSD Weekend Meal Programs
60,700 meals provided/distributed
UNION STATION
HOMELESS SERVICES
TIIANKSGIVING DINNER
The PCOC and Centerplate were also
pleased to be a part of Union Station
Homeless Services' Thanksgiving
Dinner for the seventh time by
preparing 250 turkeys to serve over
2,000 people in need for the holidays.
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CIVIC AUDITORIUM
For 90 years, the Pasadena Civic Auditorium has been a treasure for the Pasadena community providing endless entertainment opportunities.
Due to forced closures in response to the COVID-19 pandemic, the Pasadena Civic Auditorium pivoted to host permitted television and film productions. The Sales team worked to keep the facility top of mind for film and location scouts, while the Operations team continued to provide exceptional customer service to clients and adapted protocols and procedures to stringent health guidelines for film and tv productions. The shoots included commercials for Buick, Evian, and a TBS reality television competition.
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COMMERCIAL
As part of evian's"Drink True" campaign, the brand
filmed Dua Lipa singing acapella on the stage of the
Pasadena Civic Auditorium.
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AMERICA'S GOT TALENT
The Pasadena Civic Auditorium was the
backdrop of the hit variety competition series
"America's Got Talent" for the initial rounds of
Season 16. Returning celebrity judges included
Simon Cowell, Howie Mandel, Heidi Klum,
Sofia Vergara and host, Terry Crews. This year
marked the sixth year of America's Got Talent
being filmed at the Pasadena Civic Auditorium.
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Buick filmed a commercial in front of the
Pasadena Convention Center plaza providing
an overview of its new Envision SUV.
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CONVENTION & VISITORS
BUREAU HIGHLIGHTS
Though the last fiscal year has been challenging, Visit Pasadena supported our local tourism industry in its recovery. Throughout the year, Visit Pasadena continued to position Pasadena as the destination of choice for tourism and meetings; marketed our local hotels, restaurants and businesses; competed for convention and meeting business; and advocated for the industry at the state and national level.
MEETINGS AND CONVENTIONS
As meeting planners' needs evolved through the pandemic, our Sales Team worked closely with meeting planners to navigate ever-changing local restrictions and instill confidence in the ability to host safe meetings in our destination. The CVB approached each relationship with care, offering timely resources and expertise to keep clients engaged. The team also continued to exercise flexibility in pricing, space, and contract terms for events in the short term. The Sales team continued to connect with prospective and returning clients to book and rebooked business for 2021/2022 and into future years. They were able to contract 13,881 room nights for future meetings and conventions.
IIOTEL STATS
FY22 Forecast
! Occupancy
67.33%
ADR
$154.88
RevPAR Revenue
FY21 48.9% $126.35 $63.05 $49,946,079
FY20 63.8% $166.28 $114.00 $102,330,042
*/Vote; The Sheraton and Hotel Constance were closed during FY21 reducing the hotel supply in the market
MEETING CAMPAIGNS
Visit Pasadena produced e-mail campaigns to
continually connect with meeting planners during
the pandemic. The campaigns provided important
COVID updates, additional safety protocols, virtual
tours, as well as showcased outdoor venues, group
tours, and experiences.
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The Sales & Marketing team produced a six-part virtual
site inspection experience for each of the Convention
Center's available venue spaces as a resource for
potential clients. The video series served as a COVID-
safe alternative to the in-person site visit and were
widely distributed across CVENT and other sales
platforms.
MEET SAFELY
The PCVB delivered the message
that the entire destination had
taken the steps necessary to
operate and welcome guests
safely. We also developed a video
highlighting our new health safety
enhancements/protocols.
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SIIOP SMALL, DINE LOCAL
Visit Pasadena continued to support local restaurants
and businesses during the ongoing COVID-19 crisis.
Visit Pasadena worked closely with the City of Pasadena to encourage people to shop small and dine local,
spotlighting hundreds of independent businesses
located in Pasadena. The team also maintained online
directories to support ongoing operations and reopening of its business community. The directories have received over 1 million impressions, 65,000 pageviews, and
feature over 300 Pasadena businesses.
Shop Pasadena
Dine Pasadena
Connect Pasadena
• Outdoor Dining
We're Open Keep Us Open
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MUSEUM REOPENINGS
During the pandemic, The Pasadena Convention
and Visitors Bureau provided marketing support to
local museums and attractions to keep them top of
mind during the pandemic. People were encouraged
to participate in their virtual activities, as well as
donation drives. As things progressed, promotion
pivoted to focus on reopening plans across and were
highlighted across social media accounts, monthly
newsletters, and a video series was developed to
announce the reopening of museums across the city.
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Visit Pasadena continued to promote our destination with original and curated content to build brand awareness on our website and social media. At this time, consumers have increased their use of official travel websites from visitor bureaus to obtain information regarding travel advisories and protocols. 371,000 unique website visitors
688,000 website page views
68,300 social media followers
PASADENA 626 DAY
Visit Pasadena and the City of Pasadena were thrilled to launch the first ever Pasadena 626 Day to signal a new day for the business community. It was envisioned as a way to highlight Pasadena businesses located all over the city, its unique shops and restaurants, and the cultural institutions which attract visitors to the City. Over 100 businesses participated in the day-long event on June 26. The campaign received 10,200 pageviews, five million impressions, and $180k publicity value.
It earned media coverage on Good Day LA, KABC Eyewitness News, KTLA, NBC Los Angeles, KNX Radio, and in local
publications.
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10 TOURISM RECOVERY
MARKETING PLAN
STIMULUS PLAN
On Monday, June 14, 2021, the Pasadena City Council approved a segment of the American Rescue Plan Act of 2021 to fund a $475,000 Pasadena Tourism Stimulus Recovery Plan. The plan allowed the Pasadena Convention & Visitors Bureau to bring back key full time staff positions and implement a multi-layered marketing campaign to attract visitors to the destination and increase visitor spending to local hotels, restaurants, retail, and cultural attractions sooner than expected.
Visit Pasadena swiftly launched its tourism recovery advertising campaign to attract visitors and drive business to local hotels, restaurants, retail and cultural institutions just in time for the busy summer travel season.
Advertising on popular travel platforms, Expedia, and Tripadvisor Targeted advertising to active travel planners using Sojern Social media advertising on Facebook and Instagram
Pasadena Official Visitors Guide to prominently feature the Rose Bowl on the cover and showcase our Pasadena restaurants who have been impacted by the pandemic.
As a part of the Tourism Stimulus Recovery, Visit Pasadena will sponsor a dedicated e-newsletter to Visit California's 180,000+ opt-in subscribers.
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The Pasadena Ice Skating Center reopened the week of April 26 for individual skating with limited capacity and stringent health safety protocols in place. In accordance with local and state health guidelines, the ice rink gradually reopened for youth hockey, public sessions, skating school group classes, and in-house adult hockey league games. The Pasadena Ice Skating Center is ecstatic to welcome skaters back to the rink and are thrilled with the response from the community to return.
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5,950 PUBLIC SESSION SKATERS
2,682 Skate rentals
1,156 Freestyle session admissions
672 Hockey session admissions
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54 OF ADULT IN-HOCKEY GAMES
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12 YEAR END FINANCIALS
Due to the pandemic, the Pasadena Center Operating Company (PCOC) lost $8.4 million which includes a Transient Occupancy Tax shortfall of $6.3 million in Fiscal Year end 2021. The PCOC will self-fund these losses using its rainy-day reserve funds. The PCOC has successfully managed and reduced expenses over the past 15 months at the Pasadena Convention Center, Civic Auditorium, Convention & Visitors Bureau and Pasadena Ice Skating Center by over $7.6 million dollars. The company diligently put away money over the course of 10 years into its emergency fund in case of major disruptions to operations. Regrettably, the pandemic has made it necessary to use the funds.
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TAX (TOT)/DEBT SERVICE
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CONVENTION & VISITORS
BUREAU
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1.37M$1.08M
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REVENUE
CVB EXPENSE
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BOARD OF DIRECTORS
Tyron Hampton, Chair
City of Pasadena, Councilmember, Council District 1
Archie C. Purvis, Vice-Chair
Purvis Enterprises, Inc.
Paul Leclerc, Treasurer
Langham hluntington, Pasadena
JoeTitizian, Secretary
Milton Pasadena
Emina Darakjy
Resident
PASADENA CENTER
OPERATING COMPANY
Michael Ross
CEO
JeanneGoldschmidt
Executive Director, Visit Pasadena
Naz Sabripour, CEM, CVP
Executive Director, Pasadena Convention Center
Margie Christ
Director of Human Resources
Phillip Hasp
Foley&Lardner, LLP
William Chu
Hotel Constance Pasadena
Eric Duyshart
City of Pasadena
David Eads
Tournament of Roses
Kirn Ferreira
Resident
Eleanor Lee
Resident
Michael Owen
Old Pasadena Courtyard by Marriott
Robert Montana
Resident
Siamak Nassirpour
Westin Pasadena
Blair Salisbury
El Cholo Cafe
Christine Susa
Director of Marketing & Communications
PhuongWong
Director of Finance
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