AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
SPECIAL MEETING NOTICE
APRIL 27, 2022
PUBLIC MEETING 5:30 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Steve Madison, District 6
Andy Wilson, District 7
Jessica Rivas, District 5
STAFF
David A. Klug, Acting Economic Development Manager
Dion O’Connell, Deputy City Attorney
Garrett Stevenson, Recording Secretary
MISSION STATEMENT
The City of Pasadena is dedicated to delivering exemplary municipal services, responsive to our entire community and consistent
with our history, culture and unique character.
In compliance with the Americans with Disabilities Act of 1990, Assistive Listening Devices are available at all Pasadena City Council meetings. Assistive Listening headphones and neckloops can be checked out
20.20000 at the desk of the Sergeant-at-Arms, located inside the City Council Chambers.
Language translation services are available for this meeting by calling (626)744-4124 at least 24 hours in advance.
Habrá servicio de interpretación disponible para éstas juntas llamando al (626)744-4124 por lo menos con 24 horas de anticipación.
Meetings are broadcast live on cable Channel 3 and on the Internet at http://pasadena.granicus.com/mediaplayer.php?camera_id=2&publish_id=9 and https://www.pasadenamedia.org/watch/ (Click on Video Streamlining on the right side of the screen).
Items on the agenda may not be called in order listed. Agendas and supporting documents are available on the Internet at
https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/
Materials related to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online.
THE ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MEETING FOR APRIL 27, 2022 AT 5:30 P.M. WILL TAKE PLACE SOLELY BY
VIDEOCONFERENCE/TELECONFERENCE.
City Council Meeting Policy:
www.cityofpasadena.net/city-clerk/wp-content/uploads/sites/21/City-Council- Meeting-Policy.pdf
TO ACCESS THE MEETING:
http://pasadena.granicus.com/MediaPlayer.php?publish_id=9 AND
WWW.PASADENAMEDIA.ORG
In order to facilitate public participation at meetings held solely by electronic means, the City will accept public comment in the following manner:
1. During the meeting, members of the public may provide live public comment by submitting a speaker card prior to the start of public comment on that item, at the following webpage:
www.cityofpasadena.net/commissions/public-comment
After submitting a public speaker card, join the virtual meeting at the published start time with a computer, other electronic device, or by telephone. The same name or telephone number on the Speaker Card must be used for the virtual meeting in order to locate and unmute the speaker.
Computer or electronic devices, join the meeting at:
https://us02web.zoom.us/j/161482446
Telephone only dial-in: 1-669-900-6833, Meeting ID: 161 482 446
2. Members of the public may submit correspondence of any length prior to the start of the meeting, at the following email address:
Correspondence will be forwarded to the legislative body prior to the start of the meeting.
3. If assistance is needed by phone, please call the City Clerk's Office at:
(626) 744-4124.
IF YOU NEED A REASONABLE MODIFICATION OR ACCOMMODATION
PURSUANT TO THE AMERICANS WITH DISABILITIES ACT
BECAUSE YOU ARE UNABLE TO PARTICIPATE ELECTRONICALLY AS SET FORTH ABOVE, CONTACT THE CITY CLERK’S OFFICE
AS SOON AS POSSIBLE AT (626) 744-4124 OR
[email protected]
MEETING AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
APRIL 27, 2022
Public Meeting: 5:30 P.M.
Council Chamber, Pasadena City Hall
100 North Garfield Avenue, Room S249
PUBLIC MEETING – 5:30 P.M.
ROLL CALL
PUBLIC COMMENT – LIMITED TO ITEMS ON THIS SPECIAL MEETING AGENDA
AND WILL BE HEARD AT THE TIME THE ITEM IS CONSIDERED
APPROVAL OF MINUTES
FEBRUARY 15, 2022- REGULAR MEETING*
MARCH 15, 2022- REGULAR MEETING*
NEW BUSINESS
INFORMATION ONLY
1. ECONOMIC DEVELOPMENT UPDATE*
2. XENCOR, INC PRESENTATION
3. REMINDER: BUDGET PRESENTATION (PCOC, PCAC, ECONOMIC DEVELOPMENT, FWDB) TUESDAY, MAY 3 AT 5:30 P.M.
ADJOURN
*Attachment
01 02/15/2022
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
FEBRUARY 15, 2022 – 5:30 P.M.
CITY HALL, COUNCIL CHAMBER
MEETING
The meeting was convened and held virtually by videoconference/teleconference.
OPENING The Chair called the regular meeting of the Economic Development and Technology Committee to order at 5:39 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Andy Wilson
Councilmember Steve Madison (Arrived at 5:50 p.m.)
Councilmember Jessica Rivas
David Klug ,Acting Economic Development Manager
Dion O’Connell, Deputy City Attorney
David Reyes, Director of Planning
Guille Nunez, Management Analyst V
Israel Del Toro, Senior Project Manager
Michelle Garrett, Project Manager
Valerie Flores, Recording Secretary
Jennifer Paige, Deputy Director of Planning and Community Development
It was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to approve the minutes of September 21, 2021 (special meeting), October 19, 2021 (special meeting), November 16, 2021 (cancellation of regular meeting), December 8, 2021 (cancellation of regular meeting), December 21, 2021 (cancellation of regular meeting), January 18, 2022 (cancel lation of regular meeting), January 26, 2022 (cancellation of special meeting) as submitted:
AYES: Councilmember Rivas, Vice Mayor Wilson, Chair Hampton NOES: None
ABSENT: Councilmember Madison
ABSTAIN: None
The minutes of December 8, 2021 were tabled.
Valerie Flores, Recording Secretary, reported that one letter related to the minutes of December 8, 2021 was received by the City Clerk’s Office, distributed to the Committee, and posted online.
INFORMATION ITEMS UPDATE ON ACCESSORY DWELLING UNIT (ADU)
Steve Madison arrived at
5:50 p.m.
David Reyes, Director of Planning, provided introductory comments, and, Guille Nunez, Management Analyst V and Israel Del Toro, Business Services Administrator, reviewed the agenda report as part of a PowerPoint presentation, and responded to questions. 02 02/15/2022
Chair Hampton asked staff to review the permitting of attached junior ADU’s to existing units as part of staff’s review to update the City’s ADU ordinance.
Councilmember Rivas asked staff to revisit the discussion on above- garage ADUs, given that the existing rules do not permi t second story ADUs as part of their review of the City’s ADU ordinance.
Vice Mayor Wilson asked staff to provide data on the impacts of ADUs on the neighborhood and community, such as formalized feedback in terms of issues and actions to address such issues.
Councilmember Madison raised concern on the effect s additional ADUs will have on neighborhoods and additional workload on City staff.
In response to questions, Israel Del Toro, Business Services Administrator, stated that additional steps will be taken to increase the awareness and prominence of the Residential Impact Fee (RIF) waiver program.
Chair Hampton recommended adding the number of applicants who applied for residential impact waivers into the presentation as a way to show the number of homes that may have been “flipped”. The Chair requested that staff bring forward a report on prefabricated homes, as a cost effective building option , as part of staff’s review of the AD U ordinance to further consider conversion options for garages that have an attic space/pitched roof to utilize their existing floorplan.
Jennifer Paige, Deputy Director of Planning and Community Development, spoke on the Southern California Association of Governments (SCAG) grant, permit process and staff’s next steps to improve the ADU process.
The following individuals provided comments/suggestions in support of the matter:
Sonja Berndt, Pasadena Resident
Anthony Manousos, Pasadena Resident
Jill Shook, Pasadena Resident
The Chair asked staff to follow up with the Housing Department staff regarding the grant programs offered by the state.
Following discussion, o n the order of the Chair, and by consensus of the Committee, the information was received and filed.
MONTHLY ECONOMIC DEVELOPMENT UPDATE
David Klug, Acting Economic Development Manager , provided an update on the Economic Development Division’s on -going efforts related to business retention, recruitment and outreach , and provided 03 02/15/2022
details about the main industries which comprise Pasadena’s economy listed below and responded to questions:
Office Market
Retail Market
Restaurants
Science & Technology
Tourism
Leasing
Following discussion, o n the order of the Chair, and by consensus of the Committee, the information was received and filed.
ECONOMIC DEVELOPMENT MARKETING STRATEGY
Andy Wilson was excused
and left the meeting at
7:00 p.m.
Michelle Garrett, Project Manager, reviewed the agenda report as part of a PowerPoint presentation, and responded to questions.
Vice Mayor Wilson recommended updating the marketing plan to include SMART (specific, measurable, achievable, relevant, and time down) goals to measure what the Economic Development team is attempting to achieve. He spoke on leasing activity in the local market and opportunities to attract major accounts to relocate or return to the City, and encouraged staff to be more creative and aggressive with their ongoing efforts to recruit businesses to the City.
After a brief discussion, the Chair expressed his appreciation for the “From Pasadena, With Love” campaign; and suggested returning to in- person gatherings (once permitted due to the COVID-19 situation) with small business owners to discuss Pasadena’s business strategies.
Jill Shook, Pasadena resident, spoke on racial equity, and encouraged staff to set goals to advance racial equity and direct more time and effort to North Fair Oaks, North
Washington Boulevard and North Lake Avenue.
Following public comment, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
PASADENA COMMUNITY ACCESS CORPORATION FY21
ANNUAL REPORT AND FY22 WORK PLANS
PASADENA CENTER OPERATING COMPANY FY21 ANNUAL
REPORT AND FY22 WORK PLANS
ROSEBOWL OPERATING COMPANY FY21 ANNUAL REPORT
AND FY22 WORK PLANS
On order of the Chair, and by consensus of the Committee, the information was received and filed.
AYES: Councilmember Madison, Rivas, Chair Hampton NOES: None
ABSENT: Vice Mayor Wilson
04 02/15/2022
ABSTAIN: None
ADJOURNMENT:
On the order of the Chair, the meeting of the Economic Development and Technology Committee was adjourned at 7:19 p.m.
_________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
____________________
Valerie Flores
Recording Secretary
01 03/15/2022
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
MARCH 15, 2022 – 5:30 P.M.
CITY HALL, COUNCIL CHAMBER
REGULAR MEETING
The meeting was convened and held virtually by videoconference/teleconference.
OPENING The Chair called the regular meeting of the Economic Development and Technology Committee to order at 5:36 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Andy Wilson
Councilmember Steve Madison
Councilmember Jessica Rivas
David Klug, Acting Economic Development Manager
Dion O’Connell, Deputy City Attorney
Ruth Martinez, Project Manager
Jeffrey Hernandez, Real Property Manager
Garrett Stevenson, Recording Secretary
It was moved by Vice Mayor Wilson, seconded by Councilmember Rivas, to approve the minutes of December 8th 2022 (special meeting) as submitted:
AYES: Councilmember Madison, Rivas, Vice Mayor Wilson, Chair Hampton
NOES: None
ABSENT: None
ABSTAIN: None
INFORMATION ITEMS ECONOMIC DEVELOPMENT UPDATE
David Klug, Acting Economic Development Manager, and Ruth Martinez, Project Manager, provided an update on the Economic Development Division’s on-going efforts to retain Pasadena’s existing business and recruiting of new businesses, which included outreach efforts and responded to the following questions:
Broker Outreach - Calls and/or meetings with brokers offering insights on market conditions;
Business Assistance - permit and site assistance, general information (demographics, psychographics, traffic info); Business Outreach - phone calls and visits to various businesses;
Business Visit - prescheduled visits with CEO and CFO of local businesses;
Investment - Developers/Fund Managers looking at Pasadena; 02 03/15/2022
Major Property Owner - Call and/or visits to major commercial property owners;
Marketing - ad placement, retail recruitment, outreach to potential relocations; and
Sales Tax - calls and/or visits to large sales tax producers
Vice Mayor Wilson suggested adding a City Council Outreach category highlighting efforts by the Mayor and Councilmembers. He also recommended that staff collect testimonials from the local business to highlight their experience working with City staff and in the City of Pasadena.
Councilmember Madison echoed the Vice Mayor’s recommendations and also suggested further collaboration/outreach through the Pasadena Convention Center, Pasadena Center Operating Company, and the Rose Bowl Operating Company.
Chair Hampton recommended providing the Committee an update as part of the agenda material on any new marketing ad placements; and asked staff to further explore businesses outside of California that may be interested in relocating to Pasadena.
On the order of the Chair, and by consensus of the Committee, the information was received and filed.
Council Comments Vice Mayor Wilson recommended that the staff review sub -districts within the East Colorado Specific Plan and agendize at a future Committee meeting for discussion.
GENERAL MOTORS ADVANCED DESIGN STUDIO
David Klug, Acting Economic Development Manager, provided introductory comments, and responded to questions.
Michael Wick, Architect and Project Engineer with General Motors, presented a PowerPoint presentation on the item , and responded to questions.
Vice Mayor Wilson suggested exploring opportunities to collaborate with the Art Center College of Design for local talent and training.
The Chair spoke on local hiring and sourcing and asked that staff and General Motor to circle back with information on possible outreach programs aimed toward the youth and connecting with the local schools.
On the order of the Chair, and by consensus of the Committee, the information was received and filed.
03 03/15/2022
VACANT CITY OWNED PROPERTIES
David Klug, Acting Economic Development Manager reviewed the agenda report as part of a PowerPoint presentation, and responded to questions.
Vice Mayor Wilson recommended creating a priority list of possible uses (i.e. housing, community center, open space, public benefit opportunity, etc.) for the property located at 3160 E Del Mar Blvd.
Chair Hampton asked Jeffrey Hernandez, Real Property Manager to compile expiring leases of City owned buildings/office spaces (non - public benefit leases) and to extend his outreach efforts to owners of vacant lots/buildings (residential and commercial).
Sonja Berndt spoke on tiny home shelters, vacant property owned by the Los Angeles County to create a tiny shelter community, spoke on utilizing American Rescue Plan Act funds to cover upfront costs and operating costs for a tiny shelter, and requested that the Committee create an agenda for the report requested by Vice Mayor Wilson and Councilmember Rivas on a tiny shelter community in Pasadena, including a cost comparison analysis between tiny villages and motel vouchers per night.
In response to public comment, Mr. Klug stated he intends to speak with the Interim City Manager regarding tiny shelters and return to the Committee with an update. The Chair stated he would like the agenda report at the next scheduled Committee meeting in April 2022.
On the order of the Chair, and by consensus of the Committee, the information was received and filed.
ADJOURNMENT:
On the order of the Chair, the special meeting of the Economic Development and Technology Committee was adjourned at 6:44 p.m.
_________________________________
TYRON HAMPTON, Chair
Economic Development and Technology Committee
ATTEST:
____________________
Garrett Stevenson
Recording Secretary
Memorandum
Date: April 27, 2022
To: Economic Development Technology Committee
From: David Klug, Acting Economic Development Manager
Subject: Economic Development Update
The Economic Development Division is committed to an on-going effort of retaining Pasadena’s existing businesses and recruiting new ones. This purpose of this memo is to provide an update on those efforts for the month of March. Per the Committee’s request at the March meeting to provide updates on new mark eting ad placements, included are two ads placed in the Los Angeles Business Journal, March 2022 Issue and the San Gabriel Valley 2022 Economic Forecast Report, March 22, 2022.
Business Outreach
Broker Outreach - Calls and/or meetings with brokers
offering insights on market conditions
11 Business Assistance - Permit assistance, site assistance, general information (demographics, psychographics,
traffic info)
7 Business Outreach - Phone calls and visits to various businesses
2 Business Visit - Prescheduled visits with CEO, CFO of local businesses
15 Investment - Developers/Fund Managers looking at
Pasadena
1 Major Property Owner - Call and/or visits to major
commercial property owners
1 Marketing - Ad placement, retail recruitment, outreach to potential relocation
2 Sales Tax - Calls and/or visits to large sales tax producers 3 Totals 42
l 7, 2022 BRANDED CONTENT - LOS ANGELES BUSINESS JOURNAL 73 ital Statistics
operty Address: 3401 South La Cienega Boulevard, Culver City 1uare Footage: 156,380
1al Value: $92 million
ewmark arranged the $92 million sale of an 156,380 square foot (3.59 acre) opportunity zone and development site located at 3401 South La Cienega Boulevard in Culver City. Newmark's co-head J.S. capital markets Kevin Shannon; executive managing directors 1 White and Rob Hannan and senior managing director Laura mm represented the seller, La Cienega Properties, Ltd. Lendlease ,elopment acquired the asset. The site currently houses 1,144 self age units across approximately 86,897 rentable square feet. �EWMARK
KEVIN SHANNON
Newmark
KEN WHITE
Newmark
PAfADENA
EXPANDING COMMUNITIES
ROB HANNAN
Newmark
LAURA STUMM
Newmark
Congratulations ALMI on receiving
the Los Angeles Business Journal's
Commercial Real Estate Silver Award
for the l O West Mixed-Use project
located in historic Old Pasadena
PAfADENA
ECONOMIC DEVELOPMENT
For more economic development news, please visit:
www.futureyourselfhere.com or call [626) 744-4660
LOS ANGELES BUiINESS JouRNAL
COMMERCIAL
�
AL ESTATE
WARDS
-2022
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'olencio
iuorters
Economic Development Ad
Los Angeles Business Journal
March 2022 Issue
Economic Development Ad
San Gabriel Valley Economic
Partnership
2022 Economic Forecast Report