Event Impact Summary
Destination: Pasadena Convention & Visitors Bureau
Event Parameters Key Results
Event Name: Real Madrid vs. Juventus Business Sales (Direct): $4,966,702 Organization: LA Galaxy - RBOC Business Sales (Total): $8,788,127 Event Type: Professional Jobs Supported (Direct): 4,040 Start Date: 7/30/2022 Jobs Supported (Total): 4,916
End Date: 7/30/2022 Local Taxes (Total): $208,553
Overnight Attendees: 3750 Net Direct Tax ROI: $170,818
Day Attendees: 90003 Estimated Room Demand: 1,705
Direct Business Sales
Sales by Source Sales by Sector
$4,000,000
Trans.
Space Rental
$3,000,000
Retail
Recreation
$2,000,000
Lodging
Food/Bev
$1,000,000
Business Services
$0- $o $400,000 $800,000 $1,200,000
Attendees Organizer Media $200,000 $600,000 $1,000,000 $1,400,000 Industry Attendees Organizer Media/Sponsors Total
Lodging $368,182 $0 $0 $368,182
Transportation $559,548 $1,759 $2,329 $563,636
Food & Beverage $719,544 $5,222 $0 $724,766
Retail $1,208,839 $0 $0 $1,208,839
Recreation $993,494 $0 $993,494
Space Rental $0 $262,500 $0 $262,500
Business Services $840,030 $5,255 $845,285
TOTAL $3,849,607 $1,109,510 $7,584 $4,966,702
Destinations International Event Impact Calculator 9/8/2022 11:38:01 AM Event Impact Details
Destination: Pasadena Convention & Visitors Bureau
vent Name: Real Madrid vs. Juventus 202
rganization: LA Galaxy - RBO
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $4,966,702 $3,821,425 $8,788,127
Personal Income $1,638,836 $1,042,088 $2,680,925
Jobs Supported
Persons 4,040 877 4,916
Annual FTEs 50 61
Taxes and Assessments
Federal Total $446,586 $318,659 $765.244
State Total $311,118 $110,092 $421,210
sales $250,841 $69,263 $320,104
income $41,556 $26,424 $67,980
bed $0 $0
other $18,721 $14,404 $33,126
Local Total (excl. property) $170,818 $37.735 $208.553
sales $103,796 $28,661 $132,457
income $0 $0 $0
bed $44,587 $44,587
per room charge $0 : $0
tourism district $10,640 $10,640
restaurant $0 $0 $0
other $11,794 $9,075 $20,869
property tax $72,155 $41,331 $113,485
Event Return on Investment (ROl)
Direct local tax ROI (net property taxes)
Direct Tax Receipts $170,818
DMO Hosting Costs $O
Direct ROl $170,818 Local Taxes
Net Present Value $170,818
Direct ROI (%) - Costs
Total local tax ROI (net property taxes)
Total Local Tax Receipts $208,553
Total ROl $208,553
$100,000 $200,000
Net Present Value $208,553 $50,000 $150,000 $250,000
Total ROI (%)
Estimated Room Demand Metrics
Room Nights (total) 1,705
Room Pickup (block only)
Peak Rooms 1,705
Total Visitor Days 17,250
Destinations International Event Impact Calculator 9/8/2022 11:38:02 AM
PASADENA
CONVENTION & VISITORS BUREAU
Event Impact Report - Sports Events
Organization: LA Galaxy - RBOC
Event Name: Real Madrid vs Juventus (soccer match)
Event Date: Saturday, July 30, 2022
KEY EVENT PARAMETERS
Data Inputs Value Definition / Notes
Number of Attendees 93,702 Number of unique visitors to the event, including local and out of town.
The official start and end dates of the event. The model will account for room nights that may be generated before and Start Date and End Date 07/30/02
after the event as well as the distribution of room night demand during the event. he selection of geographic reach provides model-defined breakouts on the visitor portion of events through estimate Geographic Reach Primarily Local or the share of out-of-town visitors and the number of overnight visitors. Local is defined as within 75 mile Estimated percentage of attendees visiting from outside of subscriber area (outside of 75 miles.) Note: STR occupancy Out of Town Share
for the night of Saturday, 7/30 was 88.5%.
Average Room Rate $216.84 ADR as reported by STR for the night of Saturday, July 30, 2022.
Average Ticket Price $198.75 Event entry fee. This data point influences organizer spending - the higher the ticket price, the larger organizer spending.
KEY RESULTS
Data Outputs Value Definition / Notes
This is the aggregate estimate of attendee and organizer spending in the local hospitality sectors directly impacted by the Business Sales (Direct) $4,966,702 event (lodging, food & beverage, transportation, retail, recreation, business services, etc.) Measures the estimated number of jobs supported during the period of the event, directly by the service providers, Jobs Supported (Direct) 4,040
including lodging, food & beverage, transportation, retail, recreation, facility management, audio/visual and security.
This is the estimated sum of direct, indirect, and induced local taxes and assessments generated by an event, including Local Tax Revenue $208,553
income, bed, sales, and other local taxes.
Estimated total room nights generated by the event. This incorporates the duration of the event, number of attendees, Room Nights Generated 1,705 type of event, occupancy per room, and average length of stay.