Event Impact Summary
Destination: Pasadena Convention & Visitors Bureau
Event Parameters Key Results
Event Name: Real Madrid vs. Juventus Business Sales (Direct): $4,966,702 Organization: LA Galaxy - RBOC Business Sales (Total): $8,788,127 Event Type: Professional Jobs Supported (Direct): 4,040 Start Date: 7/30/2022 Jobs Supported (Total): 4,916
End Date: 7/30/2022 Local Taxes (Total): $208,553
Overnight Attendees: 3750 Net Direct Tax ROI: $170,818
Day Attendees: 90003 Estimated Room Demand: 1,705
Direct Business Sales
Sales by Source Sales by Sector
$4,000,000
Trans.
Space Rental
$3,000,000
Retail
Recreation
$2,000,000
Lodging
Food/Bev
$1,000,000
Business Services
$0 So $400,000 $800,000 $1,200,000
Attendees Organizer Media $200,000 $600,000 $1,000,000 $1,400,000 Industry Attendees Organizer Media/Sponsors Total
Lodging $368,182 $0 $0 $368,182
Transportation $559,548 $1,759 $2,329 $563,636
Food & Beverage $719,544 $5,222 $0 $724,766
Retail $1,208,839 $0 $0 $1,208,839
Recreation $993,494 $0 $0 $993,494
Space Rental sol $262,500 $0 $262,500
Business Services $0 $840,030 $5,255 $845,285
TOTAL $3,849,607 $1,109,510| $7,584 $4,966,702
Destinations International Event Impact Calculator 9/8/2022 11:38:01 AM Event Impact Details
Destination: Pasadena Convention & Visitors Bureau
Event Name: Real Madrid vs. Juventus 2022
Organization: LA Galaxy - RBOC
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $4,966,702 $3,821,425 $8,788,127
Personal Income $1,638,836 $1,042,088 $2,680,925
Jobs Supported
Persons 4,040 877 4,916
Annual FTES 50 11 61
Taxes and Assessments
Federal Total $446,586 $318,659 $765,244
State Total $311,118 $110,092 $421,210
sales $250,841 $69,263 $320,104
income $41,556 $26,424 $67,980
bed $0 $0
$18,721 S14404 $33,126
other
Local Total (excl. property) $170,818 $37,735 $208,553
sales $103,796 $28,661 $132,457
income $0 $O
bed $44,587 $44,587
per room charge $0 : $0
tourism district $10,640 - $10,640
restaurant $0 $0 $0
other $11,794 $9,075 $20,869
property tax $72,155 $41,331 S113,485
Event Return on Investment (ROI)
Direct local tax ROI (net property taxes)
Direct Tax Receipts $170,818
DMO Hosting Costs $0
Direct ROI $170,818 Local Taxes
Net Present Value $170,818
Direct ROI (%) -
Costs
Total local tax ROI (net property taxes)
Total Local Tax Receipts $208,553
Total ROI $208,553
$o $100,000 $200,000
Net Present Value $208,553
$50,000 $150,000 $250,000
Total ROI (%) -
Estimated Room Demand Metrics
Room Nights (total) 1,705
Room Pickup (block only) 0
Peak Rooms 1,705
Total Visitor Days 17,250
Destinations International Event Impact Calculator 9/8/2022 11:38:02 AM