Organization: LA Galaxy - RBOC
Event Name: Real Madrid vs Juventus (soccer match)
Event Date: Saturday, July 30, 2022
KEY EVENT PARAMETERS
Data Inputs Value
Number of Attendees 93,702
Start Date and End Date 07/30/02
Geographic Reach Primarily Local
Out of Town Share 20%
Average Room Rate $216.84
Average Ticket Price $198.75
KEY RESULTS
Data Outputs Value
Business Sales (Direct) $4,966,702
Jobs Supported (Direct) 4,040
Local Tax Revenue $208,553
Room Nights Generated 1,705
This is the aggregate estimate of attendee and organizer spending in the local hospitality sectors directly impacted by the event (lodging, food & beverage, transportation, retail, recreation, business services, etc.) Measures the estimated number of jobs supported during the period of the event, directly by the service providers, including lodging, food & beverage, transportation, retail, recreation, facility management, audio/visual and security.
This is the estimated sum of direct, indirect, and induced local taxes and assessments generated by an event, including income, bed, sales, and other local taxes.
Event Impact Report - Sports Events
Estimated total room nights generated by the event. This incorporates the duration of the event, number of attendees, type of event, occupancy per room, and average length of stay.
Definition / Notes
Definition / Notes
Number of unique visitors to the event, including local and out of town.
The official start and end dates of the event. The model will account for room nights that may be generated before and after the event as well as the distribution of room night demand during the event.
The selection of geographic reach provides model-defined breakouts on the visitor portion of events through estimates for the share of out-of-town visitors and the number of overnight visitors. Local is defined as within 75 miles.
ADR as reported by STR for the night of Saturday, July 30, 2022.
Event entry fee. This data point influences organizer spending - the higher the ticket price, the larger organizer spending.
Estimated percentage of attendees visiting from outside of subscriber area (outside of 75 miles.) Note: STR occupancy for the night of Saturday, 7/30 was 88.5%.