Attachment to the
Agenda Report
PASADENA
CONVENTION & VISITORS BUREAU
Event Impact Report - Festivals & Cultural Events
Organization: Concerts West - RBOC
Event Name: Rolling Stones No Filter Tour
Event Date: August 22, 2019
KEY EVENT PARAMETERS
Data Inputs Value Definition / Notes
Number of Attendees 57,534 Number of unique visitors to the event, including local and out of town.
Start Date and End Date 08/22/19 The official start and end dates of the event. The model will account for room nights that may be generated before and after the event as well as the distribution of room night demand during the event.
Geographic Reach Primarily Local The selection of geographic reach provides model-defined breakouts on the visitor portion of events through estimates for the share of out-of-town visitors and the number of overnight visitors. Local is defined as within 75 miles Out of Town Share 25% Estimated percentage of attendees visiting from outside of subscriber area (outside of 75 miles.) Overnight Share Percentage of Out of Town share staying in paid accommodations. Note: STR occupancy for the night of 8/22/19 is
99.3%.
Average Room Rate $298.13 ADR as reported by STR
Average Ticket Price $223.29 Event entry fee. This data point influences organizer spending - the higher the ticket price, the larger organizer spending
KEY RESULTS
Data Outputs Value Definition / Notes
Business Sales (Direct) $3,054,215 This is the aggregate estimate of visitor, organizer and exhibitor spending in the local hospitality sectors directly impacted by the event (lodging, food & beverage, transportation, retail, recreation, business services, etc.) Jobs Supported (Direct) Measures the estimated number of jobs supported during the period of the event, directly by the service providers, including lodging, food & beverage, transportation, retail, recreation, facility management, audio/visual and security.
Attachment to the
Agenda Report
Local Tax Revenue $131,782 Estimated sum of direct, indirect, and induced local taxes and assessments generated by an event, including income, bed, sales, and other local taxes.
Estimated number of attendees, delegates, or visitors (including both participants and spectators) staying at least one Overnight Attendees 2,158 night in paid accommodations. An overnight attendee staying multiple nights is counted as one, as the model assumes a length of stay for all overnight attendees. The length of stay is dependent on the type and length of the event.
Day Attendees 12,226 Estimated number of visitors not staying overnight in paid accommodations. Overnight and day attendees are automatically calculated by applying the overnight share to the total number of out of town visitors.
Room Nights Generated 1,603 Estimated total room nights generated by the event. This incorporates the duration of the event, number of attendees, type of event, occupancy per room, and average length of stay.
Total Visitor Days 11,895 Estimated total number of visitor days generated by the event, including overnight and day visitors. Total Visit Day Calculation = overnight attendees * length of stay + day visits * 75 Attachment to the
Agenda Report
Event Impact Summary
Destination: Pasadena Convention & Visitors Bureau
Event Parameters Key Results
Event Name: Rolling Stones No Filter Tour Business Sales (Direct): $3,054,215 Organization: Concerts West - RBOC Business Sales (Total): $5,290,894 Event Type: Performing arts (concerts, theater, Jobs Supported (Direct): 2,544 dance)
Start Date: 8/22/2019 Jobs Supported (Total): 3,366
End Date: 8/22/2019 Local Taxes (Total): $131,782
Overnight Attendees: 2158 Net Direct Tax ROI: $109,696
Day Attendees: 12226 Estimated Room Demand: 1,603
Direct Business Sales
Sales by Source Sales by Sector
$2,000,000
Trans.
$1,500,000 Space Rental
Retail
$1,000,000 Recreation
Lodging
$500,000 Food/Bev
$0
Attendees Organizer Media SO $200,000 $400,000 $600,000 $800,000 $1,000.000 $1.200,000 Industry Attendees Organizer/Exhibitor Total
Lodging $477,748 $5,571 $483,319
Transportation $164,959 $1,857 $166,816
Food & Beverage $330,400 $7,696 $338,096
Retail $223,169 $0 $223,169
Recreation $110,340 $0 $110,340
Space Rental $0 $642,500 $642,500
Business Services $0 $1,089,976 $1,089,976
TOTAL $1,306,615 $1,747,600 $3,054,215
Destinations International Event Impact Calculator 5/19/2022 12:06:03 PM Attachment to the
Agenda Report
Event Impact Details
Destination: Pasadena Convention & Visitors Bureau
Event Name: Rolling Stones No Filter Tour 2019
Organization: Concerts West - RBOC
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $3,054,215 $2,236,679 $5,290,894
Personal Income $1,118,486 $722,670 $1,841,156
Jobs Supported
Persons 2,544 823 3,366
Annual FTEs 32 10 42
Taxes and Assessments
Federal Total $287,243 $199.363 $486,606
State Total $114,261 $67,295 $181,556
sales $74,387 $40,540 $114,927
income $28,361 $18,325 $46,686
bed $0 - $0
other $11,512 $8,431 $19,943
Local Total (excl. property) $109,696 $22,086 $131,782
sales $30,781 $16,775 $47,556
income $0 $0 $0
bed $57,855 $57,855
per room charge $0 : $0
tourism district $13,807 $13,807
restaurant $0 $O $O
other $7,253 $5,311 $12,564
property tax $44,371 $23,953 $68,324
Event Return on Investment (ROI)
Direct local tax ROl (net property taxes)
Direct Tax Receipts $109,696
DMO Hosting Costs $O
Local Taxes
Direct ROl $109,696
Net Present Value $116,768
Costs
Direct ROl (%)
Total local tax ROI (net property taxes)
Total Local Tax Receipts $131,782
Total ROI $131,782 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 Net Present Value $140,278
Total ROI (%)
Estimated Room Demand Metrics
Room Nights (total) 1,603
Room Pickup (block only)
Peak Rooms 1,269
Total Visitor Days 11,895
Destinations International Event Impact Calculator 5/19/2022 12:06:03 PM