CORRESPONDENCE
COURTYARD
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BY MARRIOTT
RECEIVED
2023 MAR 20 PH 4: 22
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March 20, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mayor Gordo and Pasadena City Council:
I am pleased to write to you in support of the Pasadena Tourism Business Improvement District Renewal. Sustaining the work of Visit Pasadena to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors is critical to the hotel community. Visit Pasadena's aggressive efforts the past few years has been impactful in fueling the hospitality industry recovery and driving more travel to Pasadena. They are truly able to influence the market on key dates and this has been vital to hotels meeting monthly and quarterly goals and keeping team members working as many hours as possible.
In addition, I support the increase of the Pasadena TBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. Music festivals at the Rose Bowl Stadium provided an incremental increase in ADR and occupancy last year. They helped to drive room nights to Pasadena and supported our recovery.
I hope the City of Pasadena will support the PTBID Renewal and support our local tourism industry.
Together, a strong CVB and Rose Bowl Stadium is fundamental to drive hotel business and increase transient occupancy tax for our destination.
Sincerely,
Mike Owen, General Manager
Courtyard by Marriott Old Town Pasadena
180 North Fair Oaks Avenue
Pasadena, CA 91103
626.403.7600
Operated under a license agreement from Marriott International, Inc. courtyard.com
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CHAMBER OF COMMERCE
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RECEIVED
2023 HAR 23 AH 7^42
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March 22,2023
The Mayor Victor Gordo and
Pasadena City Council Members
100 North Garfield Avenue
Pasadena,CA 91101
re: Renewal of Pasadena Tourism Business Improvement District Dear Mayor Gordo and Pasadena City Council,
The Board of Directors of the Chamber of Commerce and Civic Association enthusiastically supports tourism and the hospitality industry here in Pasadena. The Convention Center, hotels and motels, as well as our restaurants are significant contributors to our local economy.
The work of the Visitor and Convention Bureau is very important to help maintain Pasadena as a destination for conventions, trade shows, visitors and others.
In addition, the Board support the increase of the PTBID assessment to enhance our Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. We support the PTBID renewal in that it will fund sales and marketing efforts to compete for world class events and allow visitors to experience the iconic venue for years to come.
The Board of Directors of the Pasadena Chamber of Commerce strongly supports renewal of the Pasadena Tourism Business Improvement District (PTBID).
Please support renewal of the PTBID in Pasadena.
Sincerely,
Paul Little
President and Chief Executive Officer
44 North Mentor Avenue • Pasadena, California 91106-1745 626-795-3355 ph • 626-795-5603 fax • www.pasadena-chamberorg ^
SOUTH LAKE
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south lake business association
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March 2, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mayor Gordo and Pasadena City Council:
I support the renewal of the Pasadena Tourism Business Improvement District (PTBID). Visit Pasadena has been a valuable partner in promoting the overall city of Pasadena as a premier travel destination and bringing awareness to our districts, local restaurants and shops.
In addition, I support the increase of the PTBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. These events bring more visitors to Pasadena and builds awareness for all our destination has to offer.
In a very crowded and competitive marketplace, a sustainable funding source for destination marketing and promotion is critical. We hope that the Pasadena City Council will join us in support of the PTBIO renewal.
Sincerely,.
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GinaTleel
Executive Director
South Lake Avenue District
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Rose Bowl Operating Company AMERICA'S STADIUM www.rosebbwlstadium.com...... 1001 Rose Bowl Drive, Pasadena, CA 91103 Office: (626) 577-3100 • Fax: (626)405-0992• March 27, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena,CA 91101
Dear Mayor Gordo and Pasadena City Council:
The Rose Bowl Operating Company supports the renewal of the Pasadena Tourism Business Improvement District.
The Rose Bowl Stadium is an iconic landmark that is beloved across the nation and is an important piece of the City of Pasadena's legacy and worldwide appeal. Over the past 100 years, America's Stadium has hosted multiple Olympic Games, World Cups, the annual Rose Bowl Game®, UCLA Football, world-class concerts, and has become one of the premier festival sites in America. In recent years, the RBOC has attracted high profile music festivals, concerts and sporting events bringing thousands of visitors to Pasadena, increasing hotel occupancy and the average daily rate.
As competition for entertainment venues grows in the region with SoFi Stadium, the L.A.
Coliseum and Dodger Stadium, the Rose Bowl Stadium requires a sustainable funding source to compete for market share. The renewal of the Pasadena TBID will allow the RBOC to sell and market our venue to attract events that drive room nights.
It is important that the stadium continues its grand tradition of providing world class events so we can continue to attract visitors and provide lasting experiences. As stewards of our beloved Rose Bowl Stadium, we hope the City of Pasadena will support the Pasadena Tourism Business Improvement District Renewal.
Sincerely,
Steve Haderlein
President
Rose Bowl Operating Company
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March 21,2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mayor Gordo and Pasadena City Council:
I am writing this letter in support of Pasadena Tourism Business Improvement District Renewal. As they successfully sell, market, and advertise to event organizers, meeting planners, and leisure visitors, I am pleased that this will help sustain the diligence Visit Pasadena is committed to in bringing business to our city. The hotel community heavily relies on Visit Pasadena's proactive efforts in driving travel to Pasadena and securing events, and the past few years their hard work has been essential in our hospitality industries efforts in economic recovery.
In addition, I support the increase of the Pasadena TBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. Historically, these festivals and events at the Rose Bowl Stadium provide an incremental increase in both our hotel average daily rates (ADR) and occupancy. Simply, they helped to drive more room nights to Pasadena and support our business.
With this letter, I hope the City of Pasadena will support the PTBID Renewal and our local tourism industry. With increased transient occupancy tax for our destination, a strong partnership with CVB and Rose Bowl Stadium is fundamental in driving travel to Pasadena. This will generate business not only to our hotels but to the entirety of the hospitality industry in our city.
Sincerely,
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HYATT PLACE PASADENA
399 East Green Street
Pasadena, California 91101, USA
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hyattplace.com
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March 21, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mlayor Gordo and Pasadena City Council:
I am pleased to write to you in support of the Pasadena Tourism Business Improvement District Renewal. Sustaining the work of Visit Pasadena to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors is critical to the hotel community. Visit Pasadena's aggressive efforts the past few years has been impactful in fueling the hospitality industry recovery and driving more travel to Pasadena.
In addition, I support the increase of the Pasadena TBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. Music festivals at the Rose Bowl Stadium provided an incremental increase in ADR and occupancy last year. They helped to drive room nights to Pasadena and supported our recovery.
I hope the City of Pasadena will support the PTBID Renewal and support our local tourism industry.
Together, a strong CVB and Rose Bowl Stadium is fundamental to drive hotel business and increase transient occupancy tax for our destination.
Sincerely,
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Dan Stenz
General Manager
Westin Pasadena
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