CORRESPONDENCE
FROM MARCH 6, 2023
CITY COUNCIL MEETING
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Office of the City Clerk
City of Pasadena
100 N Garfield Avenue
Pasadena,CA 91101
February 20, 2023
Greetings,
I am writing my formal written protest you requested to the Pasadena Tourism Business Improved District levy of an assessment on the lodging businesses, in particular Airbnb hosts.
It is highly unfair that we have to jump through all these hoops to submit our protests. Clearly, there will be attrition to the numbers in making this written requirement for over 50% of the annual assessment to be levied.
Nevertheless, this is my written protest. Please acknowledge receipt.
Sinc^ely,
0 des Audrey Sc
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March 2, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mayor Gordo and Pasadena City Council:
I am writing this letter in support of Pasadena Tourism Business Improvement District Renewal. As they successfully sell, market, and advertise to event organizers, meeting planners, and leisure visitors, I am pleased that this will help sustain the diligence Visit Pasadena is committed to in bringing business to our city. The hotel community heavily relies on Visit Pasadena's proactive efforts in driving travel to Pasadena and securing events, and the past few years their hard work has been essential in our hospitality industries efforts in economic recovery.
In addition, I support the increase of the Pasadena TBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. Historically, these festivals and events at the Rose Bowl Stadium provide an incremental increase in both our hotel average daily rates (ADR) and occupancy. Simply, they helped to drive more room nights to Pasadena and support our business, With this letter, I hope the City of Pasadena will support the PTBID Renewal and our local tourism industry. With increased transient occupancy tax for our destination, a strong partnership with CVB and Rose Bowl StadiLim is fundamental in driving travel to Pasadena. This will generate business not only to our hotels but to the entirety of the hospitality industry in our city.
Sincerely,
JoseplfCo
General Manager
Hyatt Place Pasadena
HYATT
PLACE-
HYATT PLACE PASADENA
399 East Green Street
Pasadena. California 9-1i01, USA
T 626 788 9108
F 626 788 9107
nyattplace.com
COURTYARD
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March 2, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mayor Gordo and Pasadena City Council:
I am pleased to write to you in support of the Pasadena Tourism Business Improvement District Renewal. Sustaining the work of Visit Pasadena to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors is critical to the hotel community. Visit Pasadena's aggressive efforts the past few years has been impactful in fueling the hospitality industry recovery and driving more travel to Pasadena. They are truly able to influence the market on key dates and this has been vital to hotels meeting monthly and quarterly goals and keeping team members working as many hours as possible.
In addition, I support the increase of the Pasadena TBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. Music festivals at the Rose Bowl Stadium provided an incremental increase in ADR and occupancy last year. They helped to drive room nights to Pasadena and supported our recovery.
I hope the City of Pasadena will support the PTBID Renewal and 5upport our local tourism industry.
Together, a strong CVB and Rose Bowl Stadium is fundamental to drive hotel business and increase transient occupancy tax for our destination.
Sincerely,
Mike Owen, General Manager
Courtyard by Marriott Old Town Pasadena
180 North Fair Oaks Avenue
Pasadena, 0\ 91103
626.403.7600
Operated under a license agreement from Marriott International, Inc. courtyard.com
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March 1,2023
The Mayor Victor Gordo and
Pasadena City Council Members
100 North Garfield Avenue
Pasadena, CA 91101
re: Renewal of Pasadena Tourism Business Improvement District Dear Mayor Gordo and Pasadena City Council,
The Board of Directors of the Chamber of Commerce and Civic Association energetically supports tourism and the hospitality industry here in Pasadena.
The work of the Visitor and Convention Bureau is very important to help maintain Pasadena as a destination for conventions, trade shows, visitors and others.
In addition, the Board support the increase of the PTBID assessment to enhance our Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. We support the PT81D renewal in that it will fund sales and marketing efforts to compete for world class events and allow visitors to experience the iconic venue for years to come.
The Board of Directors of the Pasadena Chamber of Commerce strongly supports renewal of the Pasadena Tourism Business Improvement District (PT&ID).
Please support renewal of the PTBID in Pasadena.
Sincerely
Paul Little
President and Chief Executive Officer
44 North Mentor Avenue • Pasadena, California 91106-1745 626-795-3355 ph • 626-795-5603 fax • www.pasadena-channberorg !^ PASADENA
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March 6, 2023 CITV^LERK
The Honorable Victor Gordo &
Pasadena City Council Members
100 North Garfield Avenue
Pasadena,CA91109
Dear Mayor Gordo and Pasadena City Council:
On behalf of the Board of Directors of the Pasadena Center Operating Company, I am writing to respectfully seek a ten-year renewal of the Pasadena Tourism Business Improvement District (PTBID). Renewal of the PTBID will ensure our ability to successfully sell, market, and advertise Pasadena to event organizers, meeting planners and leisure visitors.
Tourism is essential to the local economy, providing an indispensable source of job creation. More overnight stays, retail sales, restaurant purchases result in more revenue and economic growth. With competitor destinations raising their budgets, and increasing rivalry for visitor dollars, it is important that Pasadena lodging businesses invest in stable, lodging-specific sales and marketing programs.
Under the PTBID, Visit Pasadena's sales and marketing efforts have successfully fueled a pipeline to drive more travel into Pasadena. Its continued efforts have attracted national and international convention and meeting business to Pasadena. Further, its advertising, social media campaigns, and public relations efforts generate millions of impressions for Pasadena and our local tourism businesses.
We have proposed an increase of the PTBID assessment which will include providing funding for Rose Bowl Stadium sales and marketing efforts that generate room nights. Over recent years, the Rose Bowl Stadium has successfully attracted high caliber concerts, festivals and international sporting events.
These big-name events boost demand for Pasadena lodging properties, increasing occupancy and commanding strong room rates. As entertainment venue competition continues to grow across the region, our tourism community seeks to support the Rose Bowl Stadium's efforts to maintain world class events.
Sustained investment in the PTBID ensures our ability to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors. We encourage the City of Pasadena to support the Pasadena Tourism Business Improvement District.
Sincerely,
Tyron Hampton
PCOC Board Chair
PASADENA CENTER OPERATING COMPANY
Convention Center | Civic Auditorium | Convention & Visitors Bureau | Ice Skating Center 300 E. Green Street, Pasadena, CA 91101 | (626) 795-9311 .^fc..
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March 2, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mayor Gordo and Pasadena City Council:
I support the renev/al of the Pasadena Tourism Business Improvenient District (PTBIO). Visit Pasadena has been a valuable partner in promoting the overall city of Pasadena as a premier travel destination and bringing awareness to our districts, local restaurants and shops.
In addition, I support the increase of the PTBID assessment for Rose Bov/1 Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. These events bring more visitors to Pasadena and builds awareness for all our destination has to offer.
tn a very crowded and competitive marketplace, a sustainabte funding source for destination marketing and promotion is critical. We hope that the Pasadena City Council will join us in support of the PTBID renewal.
Sincerely,,?
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Gina Tteel
Executive Director
South lake Avenue District
3/6/2023
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March 2, 2023
Honorable Mayor Victor Gordo
Pasadena City Council
100 North Garfield Avenue
Pasadena, CAP 1109
Dear Mayor Gordo and Pasadena City Council:
On behalf of the Pasadena Tournament of Roses Association, I am pleased to write to you in strong.support of the Pasadena Tourism Business Improvement District Renewal. Sustaining the work of Visit Pasadena, to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors, is crucial to Pasadena's hospitality community.
In addition, I support the increase of the Pasadena TBID assessment for the Rose Bowl Stadium's sales and marketing efforts to attract events that drive room night revenue to Pasadena. It is critical that we support our iconic stadium and its ability to attract world class concerts, festivals and sporting events.
In a crowded and competitive marketplace, a sustainable funding source for destination marketing and promotion is critical to bringing visitors to Pasadena. The Rose Parade and the Rose Bowl Game attract thousands of visitor each year to Pasadena and the Southern California region and we urge the Pasadena City Council to join us in support of the Pasadena Tourism Business Improvement District.
Sincerely,
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David Eads
Executive Director & CEO
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PASADENA TOURNAMENT of ROSES
391 S. ORANGE GROVE BLVD. • PASADENA, CALIFORNIA 91184 • T 626.449.4100 • WWW.TOURNAMENTOFROSES.COM /ROSEPARADE
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Item 10
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THE LANGHAM
HUNTINGTON
PASADENA. LOS ANGELES
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The Langham Huntington, Pasadena
1401 South Oak Kiioll Avenue
Pasadena.CA 91106
Dear Mr. Jomsky,
March 6,2023
I write you today to express my profound support for the renewal of the Pasadena Tourism Business Improvement District. Though an iconic part of the fabric of Pasadena, The Langham Huntington hotel's continued success will always in part depend on rising above the volume of competitors in the greater Los Angeles area. Thus, driving business to the City of Pasadena via a targeted marketing approach in which we are deeply invested is critical to accomplishing that goal.
The TBID effectively enables Visit Pasadena to advertise, market, and sell our beautiful city in an increasingly competitive marketplace - something crucial for future success. With growiiig rivalry for visitor dollars, we and our fellow Pasadena hospitality entities grasp more than ever the importance of supporting and investing in stable, lodging-specific sales and marketing programs. We, and in turn the City, reap the benefits of these dedicated efforts to drive overnight visitation to Pasadena.
In addition, as sporting and entertainment venue competition continues to grow across the region, it remains acutely important to elevate the locales in our own backyard. rl'he lodging community heartily suppons the Rose Bowl stadium's efforts to maintain their ability to attract top concerts, festivals, and spotting events. We have all seen firstliand how tliese have a direct and positive impact on occupancy and average daily rates.
In conclusion, I wish to reiterate my advocacy for the TBID and all that has been and can be accomplished through its efforts, as well as those of our partners at Visit Pasadena. A rising tide lifts all boats, and it is my hope that with a renewal we may continue to ensure our colleagues in hospitality - and the City of Pasadena - remain a preeminent choice for visitors for the decade to come, Sincerely,
^
0 Paul Leclerc
Managing Director
The Langham Huntington, Pasadena
M01 South Oak Knoll Arenue, Poiadana, CA 91106 USA T (&26) 568 3900 F (626) 56B 3700 tanghamhotels.com/pasadena
3/6/2023
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Hilton
PASADENA
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The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena,CA 91101
Dear Mayor Gordo and Pasadena City Council:
I am writing today in support of the Pasadena Tourism Business Improvement District Renewal. Sustaining the work of Visit Pasadena to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors is critical to the tourism community. Visit Pasadena's aggressive efforts the past few years has been impactful in fueling the hospitality industry recovery and driving more travel to Pasadena.
In addition, I support the increase of the Pasadena TBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. Music festivals at the Rose Bowl Stadium provided an incremental increase in ADR and occupancy last year. They helped to drive room nights to Pasadena and supported our recovery. As you know higher occupancy means more visitors to restaurants, bars, shops, parking lots etc. throughout Pasadena.
I hope the City of Pasadena will support the PTBID Renewal and support our local tourism industry, Together, a strong CVB and Rose Bowl Stadium is fundamental to drive hotel business and increase transient occupancy tax for our destination.
Sincerely,
'J^^"
rrrf'es Cotter
General Manager
Hilton Pasadena
HILTON PASADENA
168 S Los Robles Avenue I Pasadena, CA 91101
T: +1626 5771000 | F: 625 584 3132 [ www.pasadena.hilton.com 3/6/2023
Item 10
McMillan, Acquanette (Netta)
Subject:FW: Pasadena Tourism Business Improvement District fTBID) From: Thomas Seifert
Sent: Monday, March 6, 2023 12:10 PM
To: Jomsky, Mark <[email protected]>
Subject; Pasadena Tourism Business Improvement District (TBID) Mark: Please distribute for today's meeting. Thanks Tom & Dianne March 6, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 North Garfield Avenue
Pasadena, CA 91109
Dear Mayor Gordo and Pasadena City Council:
As a past Board Chairs of the Pasadena Center Operating Company, we are writing to enthusiastically endorse the renewal of the Pasadena Tourism Business Improvement District (TBID.) Tourism is essential to the local economy. Overnight stays, retail sales, and restaurant purchases result in additional revenue and economic growth. With competitor destinations raising their budgets, and increasing rivalry for visitor dollars, it is important that Pasadena lodging businesses invest in stable, lodging-specific sales and marketing programs.
Wisely using TBID dollars, the Pasadena Convention & Visitors Bureau's sales and marketing efforts have successfully fueled a pipeline to drive more travel into Pasadena. Its continued efforts have attracted national and international convention and meeting business to Pasadena. Further, its advertising, social media campaigns, and public relations efforts generate millions of impressions for Pasadena and our local tourism businesses.
Renewing the TBID assessment will include funding for Rose Bowl Stadium sates and marketing efforts that generate room nights. Over recent years, the Rose Bowl Stadium has successfully attracted high caliber concerts, festivals and international sporting events. These high profile events boost demand for Pasadena lodging properties, increasing occupancy and commanding strong room rates.As entertainment venue competition continues to grow across the region, the tourism community seeks to support the Rose Bowl Stadium's efforts to maintain world class events.
Sustained investment in the PTBID ensures our ability to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors. I encourage the City of Pasadena to support the Pasadena Tourism Business Improvement District.
Sincerely,
Dianne L. Phitibosian
Thomas D. Seifert
3/6/2023
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PASADENA
March 2, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena, CA 91101
Dear Mayor Gordo and Pasadena City Council:
I am pleased to write to you in support of the Pasadena Tourism Business Improvement District Renewal. Sustaining the work of Visit Pasadena to successfully sell, market and advertise to event organizers, meeting planners and leisure visitors is critical to the hotel community, Visit Pasadena's aggressive efforts the past few years has been impactful in fueling the hospitality industry recovery and driving more travel to Pasadena.
In addition, I support the increase of the Pasadena TBID assessment for Rose Bowl Stadium's efforts to bring in more festivals, concerts, and events to Pasadena. Music festivals at the Rose Bowl Stadium provided an incremental increase in ADR and occupancy last year. They helped to drive room nights to Pasadena and supported our recovery.
I hope the City of Pasadena will support the PTBID Renewal and support our local tourism Industry, Together, a strong CVB and Rose Bowl Stadium is fundamental to drive hotel business and increase transient occupancy tax for our destination.
Sincerely,
Dan Stenz
General Manager
Westin Pasadena
3/6/2023
Item 10
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Rose Bowl Operating Company AMERiCA's STADIUM
1001 Rose Bowl Drive, Pasadena, Ca 91103
2S23HAR-6 PH 3^0
.www.rosebowtsyadium.com
Office: (626)577-3100 'Fax: (676)405-0992
March 6, 2023
The Honorable Victor Gordo &
Pasadena City Council Members
100 Garfield Avenue
Pasadena,CA 91101
Dear Mayor Gordo and Pasadena City Council:
The Rose Bowl Operating Company supports the renewal of the Pasadena Tourism Business Improvement District.
The Rose Bowl Stadium is an iconic landmark that is beloved across the nation and is an important piece of the City of Pasadena's legacy and worldwide appeal. Over the past 100 years, America's Stadium has hosted multiple Olympic Games, World Cups, the annual Rose Bowl Game®, UCLA Football, world-class concerts, and has become one of the premier festival sites in America. In recent years, the RBOC has attracted high profile music festivals, concerts and sporting events bringing thousands of visitors to Pasadena, increasing hotel occupancy and the average daily rate.
As competition for entertainment venues grows in the region with SoFi Stadium, the LA.
Coliseum and Dodger Stadium, the Rose Bowl Stadium requires a sustainable funding source to compete for market share. The renewal of the Pasadena TBID will allow the RBOC to sell and market our venue to attract events that drive room nights.
It is important that the stadium continues its grand tradition of providing world class events so we can continue to attract visitors and provide lasting experiences. As stewards of our beloved Rose Bowl Stadium, we hope the City of Pasadena will support the Pasadena Tourism Business Improvement District Renewal.
Sincerely,
,,/
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Steve Hadertein
President
Rose Bowl Operating Company
3/6/2023
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