Pasadena City Council
April 3, 2023

Office of the City Manager
Rose Bowl Operating
Agreement Extension
Pasadena City Council Meeting
Monday, April 3, 2023
Item 7
Office of the City Manager
Background
• City of Pasadena and the Rose Bowl Operating Company
entered into Operating Agreement for the management
of the Rose Bowl Stadium and Brookside Golf Course May
19, 1995.
• The Agreement establishes legal authority for the RBOC to conduct business, as well as act City's agent:
> Entering into agreements with promoters, tenants, &
vendors
> Spending authority within annual budgets approved by
City Council
• 2013 Analysis by City Manager confirmed that Agreement worked well for goals of the City.2
Office of the City Manager
Background
• In June 2020, Operating Agreement extended
through June 1, 2023 due to impacts and
uncertainties related to COVID-19.
• Important factors facing the RBOC:
> Changing economics of stadium events and sports
> Improved long-term financial outlook for the RBOC
> Uncertainties surrounding college football
> Need to identify long term capital funding sources
for the campus and Stadium
3 Office of the City Manager
June 2022 Proforma
4 Office of the City Manager
April 2023 Proforma
5 Office of the City Manager
Key Factors
• Key factors that led to improved fiscal
turnaround include:
> Increased interest in golf and revenues from Brookside Golf Course
> Increased revenues from music festival activities
> UCLA’s pending move to the Big Ten Conference
> New ticketing agreements
> TBID event acquisition funds
> Flea Market performance and new agreement
> Potential revenues from Family Golf
> The ability of the Stadium to attract top level soccer and concert programming in a competitive market
6 Office of the City Manager
Upcoming Negotiation
7 • RBOC Board of Directors unanimously
approved RBOC Staff Recommendation to extend
current agreement to July 1, 2025.
• Recommendation for City Council to support
extension of current operating agreement.
• RBOC to work closely with City staff to determine
what changes may be necessary to existing contract
framework and report back to City Council and
RBOC Board prior to the 2025 expiration date.