AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
SPECIAL MEETING NOTICE
MAY 11, 2023
PUBLIC MEETING 4:30 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Jessica Rivas, District 5
Steve Madison, District 6
Jason Lyon, District 7
STAFF
David Klug, Economic Development Director
Dion O’Connell, Assistant City Attorney
Garrett Stevenson, Recording Secretary
MISSION STATEMENT
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with our history, culture and unique character.
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lated to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online.
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ECONOMIC DEVELOPMENT DIVISION
Off ice of th e Ctty Man age r
CITY OF PASADENA
NOTICE OF SPECIAL MEETING
OF
THE ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
MAY 11
,2023
PUBLIC MEETING: 4:30 P.M.
NOTICE IS HEREBY GIVEN that the regular meeting of the Economic Development and Technology Committee will be held in the Council Chambers on Thursday, May 11, 2023 at 4:30 p.m., to discuss matters on the attached agenda.
Tyron Hampton, Chair
Economic Development and Technology Committee
I HEREBY CERTIFY that this agenda in its ent irety, was posted on the Internet at www.cityofpasadena.net/commissions/city-council-economic-development-technology/ and on th e Council Chamber Bulletin B
oard, Room S249, and the Bull etin Boar d in the rotunda area; City Hall, 100 North Garfield Avenue, this 4th day of May 202 3 by 4 p.m. and that copies hereof we re faxed, emailed or delivered to each member of the City Council and to each local newspaper of general circulation, radio or television station requesti ng notice in writing, all of which recipi
ents are identified on the distribution herein below.
DISTRIBUTION:
City Council
City Manager
City Attorney
Public Infonnation Officer
Pasadena Weekly
Pasadena Independent
Los Angeles Times
Pasadena Journal
Pasadena Now
Pasadena Star News
La Opinion
Jacqueline Tatum, Posting Secretary
Economic Development and Technology Committee
In compliance with the Americans with Disabilities Act of 1990, listening assistive devices are available from the City Clerk's Office wit11 a 24-hour advance notice.
Please call (626) 744-4124 to request use ofa listening device. Language translation services may be requested with 24-hour ad
vance notice.
Habra servicio de interpretacion disponible para es/as juntas 1lamando al (626) 744-4124 par lo menos con 24 horas de anticipación
100 North Garfield Avenue, 4th Floor · Pasadena, CA 91101 1726 (626) 744 4660 Fax (626) 744 4773 www cttyofpasadena net
SPECIAL MEETING
AG
ENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
MAY 11, 2023
Public Meeting: 4:30 P.M.
Council Chambers, Pasadena City Hall
100 North Garfield Avenue, Room S249
Teleconference Location:
52300 Ross Avenue
La Quinta, CA 92253
PUBLIC MEETING - 4:30 P.M.
ROLL CALL
PUBLIC COMMENT – LIMITED TO ITEMS ON THIS SPECIAL MEETING AGENDA
AND WILL BE HEARD AT THE TIME THE ITEM IS CONSIDERED
NEW BUSINESS
1. BUDGET WORKSHOP- FY 2024 RECOMMENDED OPERATING BUDGET A. PASADENA CENTER OPERATING COMPANY (PCOC)*
B. PASADENA COMMUNITY ACCESS CORPORATION (PCAC)*
C. HOUSING
DEPARTMENT*
ADJOURN
*Attachment
Housing Department
FY 2024 Recommended
Operating Budget
Economic Development & Technology Committee
May 11, 2023
FY 2023 Accomplishments
Housing Production
• 264 affordable Inclusionary units permitted, under construction or
completed, including:
> Lincoln Orange Grove ( 46 homeownership units at low, moderate, workforce income): completed Feb 2023
• Concord Senior Apts ( preservation of affordable rental housing for seniors -150 units): completion by May 2023
• Salvation Army Hope Center ( construction of 65- unit permanent supportive housing for homeless persons): completion by end of FY 2023
• La Villa Lake (
preservation of 113-unit affordable rental housing
complex for seniors): completion by end of FY 2023
Housing Department
2 FY 2023 Accomplishments
CDBG
• 7 public service orgs funded; over 1,100 persons served • 2 infrastructure & 4 public facility improvements
> Installation of ADA pedestrian push button signals
> ADA Sidewalk Improvements in NW Pasadena
> Security enhancements at Villa Parke, La Pintoresca Park, Jackie R
obinson Community Center, and Robinson Recreation Center • Over 20 renters enrolled in Tenant-Ba sed Rental Assistance Eviction Prevention program
Housing Department
3 FY 2023 Accomplishments
Rental Assistance
• Provided 1,245 households monthly rental assistance;
• Awarded 75 Special Needs Vouchers and implemented rental a
ssistance program for homeless persons with disabilities; • Awarded 17 “fair share” Housing Choice Vouchers for very low income h
ouseholds;
• Maintained Sec 8 Mgmt Assessment Prgm (SEMAP) “High Performer” ra
ting from HUD.
MASH
• 30 trainees secured full-t ime permanent employment
• 10 low to moderate homeowners received exterior home
enhanc
ements
• 427 work orders requests completed from various City departments • 293 Citizen Service Center requests completed for abandoned item r
emoval
Housing Department
4 FY 2023 Accomplishments
Homelessness
• 98 households permanently housed through City-f unded programs as of March 13, 2023
• 389 formerly homeless households provided supportive housing • Awarded State of CA Family Homelessness Challenge grant, c
reating a homelessness prevention program for families
(operated by Door of Hope)
• Launched a new rapid rehousing program for homeless
h
ouseholds who have experienced domestic violence
(operated by Volunteers of America Los Angeles)
Housing Department
5 Appropriations by Category
Housing Department
Category
FY 2020
Actuals
FY 2021
Actuals
FY 2022
Actuals
FY 2023
Adopted
FY 2024
Recommended
%
Change
Personnel 2,988,320 3,565,925 3,498,114 4,084,064 4,333,058 6.1% Services & Supplies 20,344,449 24,290,352 34,107,266 34,196,156 35,193,326 2.9% Internal Srvc Chrg 514,279 519,680 525,716 585,280 639,619 9.3% Capital Outlay 391,937 661,965 - 2,000 2,000 0.0% Debt Service 423,175 439,428 437,173 440,000 440,000 0.0% Operating Transfers Out 387,236 644,102 864,598 - - 0.0% Grand Total 25,049,395 30,121,452 39,432,868 39,307,500 40,608,003 3.3% FTE 89.70 89.70 0.00
6 Appropriations by Division
Housing Department
Category
FY 2020
Actuals
FY 2021
Actuals
FY 2022
Actuals
FY 2023
Adopted
FY 2024
Recommended
%
Change
Housing Admin 1,024,843 483,559 480,064 509,787 620,198 21.7% Housing Production 1,675,857 2,483,160 12,173,803 9,387,396 8,556,959 -8.8% MASH 493,404 705,664 566,319 1,276,418 1,386,426 8.6% Rental Assistance 15,754,285 16,974,218 17,851,794 18,101,793 20,475,284 13.1% Community Development Block Grant 6,101,006 3,203,147 2,234,891 3,100,557 2,235,791 -27.9% Supportive Housing Program - 6,271,705 6,125,997 6,931,550 7,333,344 5.8% Grand Total 25,049,395 30,121,452 39,432,868 39,307,500 40,608,003 3.3% 7 Revenue Sources
Housing Department
Reimbursable Grant Funds
• Grant programs such as CDBG, HOME, CoC, ESG, HOPWA, CESH, PLHA and
Measure H are on a reimbursement basis. Fund balances
fluctuate due to timing differences as they are reimbursable grants. • Rental Assistance is funded with Sec 8 grants and is based on prior quarter expenditures and number of units leased which results in a funding lag.
Housing Project Funds
• Revenues derived from payments on loans originally funded wi
th affordable housing program monies (e.g., Inclusionary, Housing Successor, HOME)
> Inclusionary Housing Trust Fund revenues are derived from in-lie u fees developers pay and compliance monitoring fees that are charged to inclusionary rental units currently in operation. 8 Significant Changes from FY 2023
Budget
Community Development Block Grant (CDBG-CV) Program
• Federal CDBG funds are significantly reduced due to the CDBG CA
RES funding ramping down.
Permanent Local Housing Allocation (PLHA)
• PLHA 5-y ear state grant funds totaling $5 million scheduled to be deployed beginning FY 2024 for affordable housing activities.
Homelessness
• Federal ESG funds are significantly reduced due to the ESG CA
RES funding ramping down. Federal CoC funds have
increased due to the award of additional grant funding for rapid rehousing. Additional one-time state funding will likely be utilized to sustain existing programming created by earlier rounds of one-time state funds.
Housing Department
9 Significant Changes from FY 2023
Budget (cont’d)
> Personnel increased by $249k (6.1%)
> Services & Supplies net i ncrease of $998k (2.9%)
Housing Assistance Payments increase
Sunsetting of ARPA and CARES Act funding
Additional General Fund support received for:
HOPE Team Case Managers, Bad Weather Shelter and/or weather- activated motel vouchers for people experiencing homelessness, and document scanning and automation for Section 8 rental assistance > Internal Services Charges increased b y $54k (9.3%)
Housing Department
10 FY 2024 Priorities
Housing Production
• Fund Ramona senior housing project
• Burbank-G lendale-Pasadena Regional Housing Trust Fund in full operation
• Completion of the Foothill TAY project - ho meless PCC student interim housing
• Pursue acquisition/rehab opportunities with Caltrans
Rental Assistance
• Open Section 8 waiting list
• Apply for additional housing vouchers as available
• Lobby for increase to Project Based Vouchers cap
• Maximize utilization of Emergency Hsg & Mainstream vouchers • Reconfigure/reimagine Centennial Place
• Implement lease up of Perm Supp Hsg projects
H
ousing Department
11 FY 2024 Priorities
Community Development
• Second round Accessory Dwelling Unit Program
Homelessness
• Finalize and begin implementation of ne w Homelessness Plan • Sustain existing programming created by county Measure H, f
ederal CARES, and prior rounds of one-time state funding. • Reinstitute the operation of a winter shelter at a new location.
MASH
• Increase CDBG funded housing improvements
• Develop work agreement with City contractors completing CD
BG-funded projects to fulfill Section 3 requirement using MASH trainees
Housing Department
12 Pasadena Community Access
Corporation (PCAC)
FY 2024 Recommended Budget
Economic Development & Technology Committee
May 11, 2023
Pasadena Community Access Corporation
Background
2 • PCAC (“Pasadena Media”) is one of City’s three Operating Companies
• Serves as umbrella organization for Pasadena’s PEG Stations:
Arroyo -- Public Access
KLRN & PCC-TV -- Education Access
KPAS -- Government Access
Pasadena Community Access Corporation
Purpose and Function
• Provides community access to local cable TV
• Operates studio for producing & cablecasting PEG
programming
• Staffs KPAS & creates government info programming,
including live Council meetings, press conferences,
public service announcements, special events, &
emergency info
• Provides training, resources and facilities for the public to successfully produce their own TV programs
• Serves as City’s official administrator and disbursing entity for 1 percent PEG fee collected from cable providers
• Oversees & administers all policies, regulations, rules and procedures for use and scheduling of local access
channels
3 Pasadena Community Access Corporation
FY 2023 Accomplishments
• Winner of Several Awards for Programming
> ACM West WAVE Awards for coverage of the
Adaptive Sports Festival and the grant-funded
Pasadena Youth Voices Podcast Project
• Continue to Address Compensation
Deficiencies
> Raised minimum wage to $18/hr, 3% COLAs
• Post-Pandemic Needs
> Further expanded live coverage to include
commission meetings held in the Council Chamber
4 Pasadena Community Access Corporation
Operating Expense History by
Category
5 Expenses FY 2020
Actuals
FY 2021
Actuals
FY 2022
Actuals
FY 2023
Projected
FY 2023
Adopted
FY 2024
Proposed
Personnel $740,744 $678,455 $699,379 $769,257 $780,734 $823,564 Occupancy $197,713 $210,251 $209,135 $200,244 $227,924 $226,485 Services &
Supplies $75,285 $77,317 $91,588 $105,929 $92,342 $93,951 Total $1,013,742 $966,023 $1,000,103 $1,075,430 $1,101,000 $1,144,000 FTEs 12 10 11 11 11 12
Pasadena Community Access Corporation
Operating Revenue History by Source
6 Sources FY 2020
Actuals
FY 2021
Actuals
FY 2022
Actuals
FY 2023
Projected
FY 2023
Adopted
FY 2024
Proposed
General
Fund $967,000 $967,000 $967,000 $1,052,000 $1,052,000 $1,095,000 Production
Services $32,550 $32,683 $45,956 $32,000 $32,000 $32,000 Programs /
Membership $15,107 $14,952 $14,907 $12,574 $17,000 $17,000 Emergency
Reserve $ -- -$48,563 $ -- $ -- $ -- $ --
Total $1,014,656 $966,072 $1,027,863 $1,096,574 $1,101,000 $1,144,000 Pasadena Community Access Corporation
1% PEG Fee
• By State Law, cable companies collect 1 percent “PEG
Fee” from cable television subscribers
• Fee is restricted for capital improvements & equipment to benefit all four local channels & PEG system (not
operating)
• In last five years, PEG fees collected average $244,000 • City retains 20 percent of PEG monies
• FY23 funded projects include teleprompter system for
City events and replacement production gear for PCC-
TV
7 FY 2022
Actual
FY 2023
Adopted
FY 2024
Recommended
PEG Fees Received
by PCAC $190,577 $190,000 $190,000
Pasadena Community Access Corporation
Significant Changes from FY 2023
Budget
• Increased Personnel Costs ($42,830)
> Raise minimum to $19/hr
> 6% wage realignment at Jan. 2024
> Increase staff from 11 to 12, partially offset by
benefits cost decrease
• Decreased Occupancy Costs (-$1,439)
> Rent escalator offset by rent abatement
• Increased Services & Supplies ($1,609)
> Increases in auditing/accounting fees, contract
labor, etc.
8 Pasadena Community Access Corporation
FY 2024 Priorities
• Increased City media needs
> Increasing committee and commission coverage
> Continue to expand partnerships with departments
• Bringing community back to our facilities
> Continue in-person training, equipment checkout, studio and edit bay usage as well as virtual training and
production services
> Expand podcasting studio curriculum and outreach
> Redefine community outreach w/social media, in-person events and other efforts
• Diversify funding
> Increase underwriting, donation and fee-for-service efforts > Grants
9 Pasadena Center Operating Company
(PCOC)
FY 2024 Recommended Budget
Economic Development & Technology Committee
May 11, 2023
1 Mission Statement
The mission of the Pasadena Center Operating
Company (PCOC) is to promote Pasadena as a
meeting and travel destination in an effort to maximize economic impact through the development of
meetings, conventions, entertainment events and
tourism by providing professionally managed facilities
and first-class service.
2 Pasadena Center Operating Company
3 Operating Revenue History By Source
FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 %
Actual Actual Actual Revised Recommended change
Revenue
Convention Center & Civic 5,926,000$ 1,089,000$ 4,531,000$ 6,425,000$ 6,700,000$ 4.3% Parking Garage 862,000 - 1,232,000 1,600,000 1,800,000 12.5% Ice Skating 1,820,000 264,000 2,797,000 2,900,000 3,000,000 3.4% Total Operating RevenueTotal Operating Revenue 8,608,000 1,353,000 8,560,000 10,925,000 11,500,000 5.3% Transient Occupancy Tax 8,684,000 4,181,000 9,751,000 10,800,000 11,832,000 9.6% Tourism BID Assessment 2,961,000 1,369,000 3,189,000 3,600,000 4,000,000 11.1% Interest Earnings 226,000 75,000 24,000 25,000 25,000 0.0% Other Funding Source - - 2,605,000 - 2,500,000 Transfer from Reserve 826,000 8,866,000 - - - Total Revenue 21,305,000$ 15,844,000$ 24,129,000$ 25,350,000$ 29,857,000$ 7.9% Pasadena Center Operating Company
4 Expense History By Cost Category
FY 2020
Actual
FY 2021
Actual
FY 2022
Actual
FY 2023
Revised
FY 2024
Recommended
%
change
Expenses
Convention Center & Civic 5,964,000$ 2,965,000$ 4,881,000$ 7,300,000$ 8,140,000$ 11.5% Parking Garage - - 142,000 400,000 400,000 0.0% Ice Skating Center 1,346,000 354,000 1,312,000 1,800,000 1,990,000 10.6% Loans 548,000 492,000 322,000 466,000 275,000 -41.0% Center Expenses 7,858,000 3,811,000 6,657,000 9,966,000 10,805,000 8.4% Convention Vistors Bureau 2,614,000 1,080,000 2,235,000 3,000,000 3,690,000 23.0% Total Operating Expenses 10,472,000 4,891,000 8,892,000 12,966,000 14,495,000 11.8% Debt Service 10,133,000 10,453,000 10,899,000 11,027,000 11,832,000 7.3% Capital Improvement Project 700,000 500,000 550,000 750,000 2,500,000 Total Expenses 21,305,000$ 15,844,000$ 20,341,000$ 24,743,000$ 28,827,000$ 9.7% FTEs 98 24 50 98 98 5 Pasadena Center Operating Company
• Operating revenues are expected to grow by 5.3% over FY 2023 budget
• Expenses will grow to meet event demands and inflation • City 10-Year Loan for $2.5 million for CIP
• TOT and TBID funding expected to grow by 10%
• TBID 1% increase to fund Rose Bowl Stadium sales and marketing • Ice Rink revenue and participation at record levels
• Anticipated transfer to reserves of approximately $1 million Significant Changes From FY 2023 Budget
Pasadena Center Operating Company
Key Issues
• TOT will meet debt service payment short of the $500,000 allowance • 26 Conventions to be hosted in FY 2024. Business is trending back to 2019 levels
• Total room night demand is projected to surpass 2019 levels, but group and business travel demand still lags behind leisure demand • Hotel rates are projected to remain strong
• CIP – Over $7 million in unfunded short term CIP needs 6 FY 2024 Key Issues and Strategies
Pasadena Center Operating Company
7 Strategies
• Continue to solicit high end convention and public show business in 2024, 2025 and 2026
• Sales team has resumed an active tradeshow and client facing event schedule targeting corporate accounts and California and national associations
• Increase marketing efforts to include:
➢ Distinct digital and print advertising campaigns for leisure and professional business events, brand activations at Rose Bowl events, new videos, and continue to support local hotels, restaurants, museums, and districts
• Continue to work with AGT to host 12 weeks at the Civic Auditorium • Ramp up a program of repair to ensure long-term success of the Convention Center, Civic Auditorium and Ice Skating Center FY 2024 Key Issues and Strategies