AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
REGULAR MEETING NOTICE
JULY 18, 2023
PUBLIC MEETING 5:30 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Jessica Rivas, District 5
Steve Madison, District 6
Jason Lyon, District 7
STAFF
David Klug, Economic Development Director
Dion O’Connell, Assistant City Attorney
Garrett Stevenson, Recording Secretary
MISSION STATEMENT
The City of Pasadena is dedicated to delivering exemplary municipal services, responsive to our entire community and consistent
with our history, culture and unique character.
In compliance with the Americans with Disabilities Act of 1990, Assistive Listening Devices are available at all Pasadena City Council meetings. Assistive Listening headphones and neckloops can be checked out 20.20000 at the desk of the Sergeant-at-Arms, located inside the City Council Chambers.
Language translat
ion services are available for this meeting by calling
(626)744-4124 at least 24 hours in advance.
Habrá servicio de interpretación disponible para éstas juntas llamando al (626)744-4124 por lo menos con 24 horas de anticipación.
Meetings are broadcast live on cable Channel 3 and on the Internet at http://pasadena.granicus.com/mediaplayer.php?camera_id=2&publish_id=9 and https://www.pasadenamedia.org/watch/ (Click on Video Streamlining on the right side of the screen).
Items on the agen
da may not be called in order listed. Agendas and supporting documents are available on the Internet at
https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/ Materials rel
ated to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online.
PUBLIC COMMENT AT THE ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MEETING FOR JULY 18, 2023 AT 5:30 P.M. WILL BE ACCEPTED IN-PERSON AND BY VIDEOCONFERENCE/TELECONFERENCE.
Link t
o City Meeting Policy:
cityofpasadena.net/CityCouncilMeetingPolicy
TO V
IEW A LIVE STREAM OF THE MEETING:
http://pasadena.granicus.com/MediaPlayer.php?publish_id=9 AND
WWW.PASADENAMEDIA.ORG
In order to facilitate public participation at meetings the City will accept public comment in the following manner:
1. Whether participating in-person or virtually at the meeting, members of the public may provide public comment by submitting a speaker card prior to the start of public comment on that item, at the following webpage:
www.cityofpasadena.net/commissions/public-comment/
If a public comment speaker wishes to speak on more than one agenda item, please indicate which items on the online form (multiple item speakers will be handled according to the process posted on the agenda and as specified in the City meeting policy). Public comments are limited to 3 minutes each, and the Chair and Committee may limit this time if reasonable under the circumstances.
2. In-person Meeting Participation: Complete an online speaker card at the following website: www.cityofpasadena.net/commissions/public-comment/ After submitting a public speaker card, members of the public may attend the meeting in-person by coming to the Pasadena City Council Chamber, Room S249 at City Hall at the date and start-time of the posted meeting.
Virtual Meeting Participation: For virtual participants, you may attend by connecting to the meeting using a computer, other electronic device, or by telephone. Please review the agenda to identify the published start time for the meeting and connect to the meeting just prior to, or at the start of the meeting.
To participate in public comment for an item and to be recognized to speak, it is required that the speaker login to the meeting using the same name or telephone number used on the Speaker Card form. This will allow City staff to locate and promote the speaker into the meeting when it is time for their public comment.
Participants’ phone calls to the Committee meeting will be recorded as part of the Committee meeting. By staying on the line and making public comment during the Committee meeting by phone, you are agreeing to have your phone call recorded. Following is the connectivity information for virtual participation:
Computer or electronic devices, join the meeting at: cityofpasadena.net/cczoom Telephone only dial-in: 1-669-900-6833, Meeting ID: 161 482 446
3. Speaker Card Help Line: If a public comment speaker needs assistance in completing a speaker card, please call the City Clerk’s Office at: (626) 744-4124. Help line will open 30 minutes prior to the posted start time of the meeting.
4. Members of the public may submit correspondence of any length prior to the start of the meeting, at the following email address:
gstev
[email protected]
Corr
espondence will be forwarded to the Committee prior to the start of the meeting, posted online, and made part of the legislative record for the item.
LIVESTREAM WITH CAPTIONING IS AVAILABLE AT WWW.PASADENAMEDIA.ORG, AND ALSO AT WWW.CITYOFPASADENA.NET/COMMISSIONS/AGENDAS, IF Y
OU NEED A REASONABLE MODIFICATION OR ACCOMMODATION PURSUANT TO THE
AMERICANS WITH DISABILITIES ACT
BECAUSE YOU ARE UNABLE TO PARTICIPATE ELECTRONICALLY AS SET FORTH ABOVE, CONTACT THE CITY CLERK’S OFFICE
AS SOON AS POSSIBLE AT (626) 744-4124 OR [email protected].
ECONOMIC DEVELOPMENT DIVISION
Off ice of th e Ctty Man age r
CITY OF PASADENA
NOTICE OF REGULAR MEETING
OF THE ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
JULY 18,2023
PUBLIC MEETING: 5:30 P.M.
NOTICE IS HEREBY GIVEN that the regular meeting of the Economic Development and Technology Committee will be held in the Council Chambers on Tuesday, July 18 2023 at 5:30 p.m., to discuss matters on the attached agenda.
Tyron Hampton, Chair
Economic Development and Technology Committee
I HEREBY CERTIFY that this agenda in its entirety, was posted on the Internet at www.cityofpasadena.net/commissions/city-council-economic-development-technology/ and on the Council Chamber Bulletin Board, Room S249, and the Bulletin Board in the rotunda area; City Hall, 100 North Garfield Avenue, this 13th day of July 2023 by 4 p.m. and that copies hereof were faxed, emailed or delivered to each member of the City Council and to each local newspaper of general circulation, radio or television station requesting notice in writing, all of which recipients are identified on the distribution herein below.
DISTRIBUTION:
City Council
City Manager
City Attorney
Public Infonnation Officer
Pasadena Weekly
Pasadena Independent
Los Angeles Times
Pasadena Journal
Pasadena Now
Pasadena Star News
La Opinion
Karina Antoine, Posting Secretary
Economic Development and Technology Committee
In compliance with the Americans with Disabilities Act of 1990, listening assistive devices are available from the City Clerk's Office wit11 a 24-hour advance notice.
Please call (626) 744-4124 to request use ofa listening device. Language translation services may be requested with 24-hour advance notice.
H
abra servicio de interpretacion disponible para es/as juntas 1lamando al (626) 744-4124 par lo menos con 24 horas de anticipación
100 North Garfield Avenue, 4th Floor · Pasadena, CA 91101 1726 (626) 744 4660 Fax (626) 744 4773 www cttyofpasadena net
MEETING AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
JULY 18, 2023
Public Meeting: 5:30 P.M.
Council Chamber, Pasadena City Hall
100 North Garfield Avenue, Room S249
PUBLIC MEETING – 5:30 P.M.
ROLL CALL
PUBLIC COMMENT – LIMITED TO ITEMS ON THIS SPECIAL MEETING AGENDA
AND WILL BE HEARD AT THE TIME THE ITEM IS CONSIDERED
APPROVAL OF MINUTES
NEW BUSINESS
1. AUTHORIZATION TO ENTER INTO A CONTRACT FOR ECONOMIC
DEVELOPMENT STRATEGIC PLAN WITH STREETSENSE CA, LLC*
INFORMATION ONLY
1. ECONOMIC DEVELOPMENT UPDATE*
2. LIFE SCIENCE AMENDMENTS*
ADJOURN
*Attachment
Economic Development
Strategic Planning
2023
Economic Development
and Technology Committee
July 18, 2023
Why Strategic Planning?
• Provides a clear direction and focus.
• Builds a shared vision and sense of purpose
among stakeholders.
• Guide decision-making and helps align
resources to achieve desired outcomes.
• Enables proactive decision-making rather
than reactive problem-solving.
• Improves communication and coordination.
• Helps to identify and prioritize opportunities
and risks; enhances our ability to adapt.
• Provides a framework for evaluating progress
and measuring success.
2 Why Now?
• Economic shocks of the COVID-19 pandemic
> Our challenges have shifted and we need a fresh approach on how to address them.
> An influx of Federal and State resources are available to leverage. • Leadership changes
> New leadership across levels of City government create new priorities and opportunities for innovative approaches.
• Nationwide racial reckoning
> With a louder call to action in recent years to address opportunity gaps for people of color, Pasadena can be intentional in centering equity in its work.
• Update and refresh 2012 plan
> The City and economy have changed and it’s time to re-align our strategy with the needs and opportunities of today and the future. 3 Planning Process Goals
What do we want to achieve with this process?
• Establish a strong vision for Pasadena’s economic future. • Exemplify the City principles of Innovation, Excellence & Equity. • Elevate the profile of the City as a leader in economic development. • Utilize expert consultants for facilitation and convening, analysis, and expert recommendations.
• Create an implementation roadmap.
• Leverage engagement to promote buy-in.
4 Strategic Plan Process
5 Initiation
• Research
• RFP due 4/6
• Consultant Selection
• Leadership
Discussions
Planning
• City Council Approval
• Contracting
• Advisory Group
Formation
• Values & Goal Setting
• Data Sharing
Execution
• Background Examination
• Literature Review
• Market Analyses
• Community & Stakeholder
Engagement
Aug-Dec
• Strategy & Action Setting
• Publishing & Comms
Jan-Mar
• Implementation
2024-2029
Monitoring
• Tracking & Measuring
• Reporting
• Evaluating
• Iterating
• Celebrating successes
• Troubleshooting
challenges
1 2 3 4
Apr-Jun Jul-Aug
Ongoing
Selected Vendor: Streetsense
• Expertise in developing and executing market-
informed, place-based economic development
strategies led by public sector entities.
• Thorough understanding of the constraints and
opportunities unique to the public sector.
• Award-winning approach to economic
development planning been recognized by
leading industry trade organizations.
• Led by principal-in-charge, Larisa Ortiz.
6 Selected Vendor: Streetsense
Select recent projects–
• Westminster, CA: Corridor study for Little Saigon
• Santa Monica, CA: Strategic plan for 3rd Street Promenade • Palo Alto, CA: Economic Development Strategic plan
• Union Square, SF, CA: Downtown Strategic plan
• Orleans, MA: Economic Development Strategic plan
• Vienna, VA: Economic Development Strategic plan
• Commonwealth of Massachusetts: Plan and implementation of an economic development program resulting in the
completion of “Rapid Recovery Plans” for 124 cities, towns, and villages across the state.
7 Selected Vendor: Streetsense
• Compelling methodology and approach
8 Economic Development Strategic Planning
9 Thank you!
MEMORANDUM
Date: July 18, 2023
To: Economic Development and Technology Committee
From: David A. Klug, Economic Development Director
Subject: Economic Development Update
The Economic Development Division is committed to supporting a thriving local economy. This memo provides an update on market conditions and the Division’s efforts.
1. Business Development
a. N otable Openings & Successes
i. Regal Paseo opened to the public on Thursday, June 1. The 14-screen movie theater is located on the site of the former Arc Light Cinemas in the Paseo shopping center. This is the second movie theater reopening in Pasadena in recent months. In May, Landmark Theatres entered into a long-term lease agreement for the former Laemmle’s Playhouse 7 movie house.
ii. Chick-fil-A opened
in mid-June at 774 N Lake Ave.
iii. French bakery Oh La La opened in late-June at 921 E. Colorado Blvd. iv. Biotech company Xencor Inc. officially opened its new research and development lab at its company headquarters in Pasadena. The 83,000 square foot project cost nearly $40 million and just over one year to complete. The building boasts 31,000 square feet of lab space and 52,000 square feet of collaborative and office space. Xencor has leased additional space at the Halstead site to accommodate future growth. Xencor, originally spun out of Caltech, had its start in Pasadena, moved its headquarters to Monrovia, and recently returned to Pasadena at 465 N.
Halstead St. Mayor Victor Gordo and Los Angeles County Supervisor Kathryn Barger welcomed Xencor to the City at its ribbon-cutting in April. v. Brokerage firm NAI Capital has expanded into new office space within the Pasarroyo campus at 225 S. Lake Ave., which has been home to the brokerage for the past 15 years. Joe Faulkner, president of NAI Capital Commercial, said that NAI is coming off its three biggest years ever, and
2 added that 2023 has also started out strong. Pasarroyo is located in Pasadena’s South Lake Avenue business district.
b. Business Retention & Outreach
i. As part of its efforts to support existing businesses, staff continued sharing information on financial assistance programs from state and local grant providers including the LA County DEO’s Economic Opportunity Grants and California Department of Labor’s EmployABILITY grants. Additionally, Economic Development staff conduct ongoing outreac h and high touch, one-on-one assistance. Metrics from the month of May 2023 and June are as follows:
Outreach Type May June
Broker Outreach - Calls and/or meetings with brokers
offering insights on market conditions 36 8
Business Assistance - Permit assistance, site
assistance, general information (demographics,
psychographics, traffic info)
17 8
Business Outreach - Phone calls and visits to various
businesses 12 5
Business Visit - Prescheduled visits with CEO, CFO of
local businesses 3 1
Investment - Developers/Fund Managers looking at
Pasadena 3 3
Major Property Owner - Call and/or visits to major
commercial property owners 11 2
New Business Welcome Letters – Letters are sent to
every new business 21 21
Totals 103 48
ii. C
ongressmember, Judy Chu secured $1.5 million in earmark funding, administered through the U.S. Small Business Administration, to help fund the City’s outdoor dining program. The creation of outdoor dining areas allows the City’s restaurants to expand their business into the public right of way to serve patrons who remain cautious of the impacts of COVID. iii. For the first time since the onset of the pandemic, SCORE mentoring sessions resumed on July 11 at the Lamanda Park Branch Library, 140 S.
Altadena Dr. The in-person, one-on-one sessions, which help new and existing businesses, were fully booked. Ongoing sessions occur every Tuesday from 1-5 p.m.
3 2. Conferences & Special Events
a. Pasadena Bio Cluster Expansion Tour
On May 18, the Economic Development Division led nearly 60 cross-sector stakeholders on a tour of some of Pasadena’s key life science institutions.
Leaders in the biotech industry, real estate, workforce and economic development, nonprofit, academia, philanthropy, and government discussed ways to grow Pasadena’s life science industry. The Division and its partners highlighted the City's thriving entrepreneurial community, transit connectivity, motivated civic leaders, and diverse and talented workforce as key attributes in fostering that growth. Tour attendees traveled via electric bus provided by BYD and toured Xencor Inc., Protomer Technologies, and Huntington Medical Research Institute (HMRI). Mayor Victor Gordo addressed the group, noting his support for Pasadena’s biotech industry, during a courtyard reception at Protomer Technologies. HMRI hosted the final segment of the day that included a robust roundtable discussion led by Vice Mayor Felicia Williams.
Staff from KPAS were on-hand and captured the event on camera. A short video of the Tour will soon be available on the Economic Development website
.
4 b. Economic Development Division staff attended the International Council of Shopping Centers (ICSC) 2023 Conference, May 21-23. Staff represented the City of Pasadena as part of the San Gabriel Valley Economic Partnership’s booth space on the conference’s main floor, providing marketing materials, demographic profiles, and retail and office reports to conference attendees.
Staff met with owners of key retail sites, including the Paseo and One Colorado, as well as multiple area brokers to learn more about retail trends and Pasadena happenings. Staff also discussed potential development and redevelopment sites with various commercial and housing and developers, building existing relationships and seeding new ones for future retail development. Staff discussed space needs and co-tenant preferences with potential retailers exhibiting and looking to expand their footprint.
Staff will return at a Future EdTech Meeting and demonstrate the latest software, Placer, that is used to assist with retail recruitment.
c. Economic Development staff represented the City of Pasadena at the UCLA Technology Development Group’s LABEST Conference (Bioscience Ecosystem Summit Twenty23). Staff spoke as part of the Cities and Municipalities to Watch For panel, along with representatives from the City of Torrance and LA County Department of Economic Opportunity. The panel was facilitated by Los Angeles Economic Development Corporation (LAEDC) CEO Steven Cheung and was organized by the Larta Institute, Lundquist Institute for Biomedical Innovation, and Abbott Construction. Staff highlighted Pasadena’s strengths as a key player in the larger Los Angeles bioscience
5 ecosystem and talked about collaborating to make the LA region the next big bioscience hub.
3. Real Estate Development
a. A retail building at 865 E. Colorado Blvd. has sold for $7.1 million, according to real estate firm Lee & Associates. The vacant building, at the northwest corner of Lake Ave. and Colorado Blvd., is a two-story, 10,039-square-foot building with a 24-foot bow truss ceiling, basement, and mezzanine. b. An AC Hotel by Marriott development project planned for 550-566 E.
Colorado Blvd recently received nearly $37 million in construction financing.
The hotel, that broke ground in early June, is expected to be completed in 2025 and will have 194 rooms and stand six stories tall. When completed, it will be the only branded hotel in the Playhouse Village district. The property is being developed by Welcome Group Inc., based in El Segundo.
6 4. Community Partner News
a. The LA Business Journal profiled Marisa Goldberg, CEO of the Doheny Eye Institute, in its April 24 issue, highlighting Goldberg’s leadership and contributions to the Doheny’s growth and success. The Journal also highlighted Doheny’s relocation and redevelopment of its main campus to Pasadena in 2021 and its vision for a bright future in the city. Doheny purchased the building at 150 N. Orange Grove, improved the space and built out state of the art research facilities, laboratories, and support facilities.
Doheny has ranked in the Top Ten Best Ophthalmology Hospitals by U.S.
News and World Report each year since rankings began in 1993, and in the Top 5 since Doheny’s affiliation with UCLA Stein Eye Institute in 2013.