ATTACHMENT B
Event Impact Summary
Destination: Pasadena Convention & Visitors Bureau
Event ParametersKey Results
Event Name:
Organization:
Event Type:
Start Date:
End Date:
Real Madrid vs. Juventus
LA Galaxy - RBOC
Professional
7/30/2022
7/30/2022
Overnight Attendees: 3750
Day Attendees:90003
Business Sales (Direct): $4,966,702
Business Sales (Total): $8,788,1 27
Jobs Supported (Direct): 4,040
Jobs Supported (Total): 4,916
Local Taxes (Total): $208,553
Net Direct Tax ROI: $170,818
Estimated Room Demand: 1,705
Direct Business Sales
$4,000,000-
$3,000,000^
$2,000,000-1
$1,000,000-
Sales by Source
$0
Attendees OrganizerMedia
Sales by Sector
Trans.
Space Rental
Lodging
Food/Bev
Recreation
SlBsinesSIServicesl
SO 3400,000 S800.000 S1,200,000
$200,000 $600,000 $1,000,000 $1,400,000
IndustryAttendeesOrganizerMedia/SponsorsTotal
Lodging
Transportation
Food & Beverage
Retail
Recreation
Space Rental
Business Services
TOTAL
$368,182
$559,548
$719,544
$1,208,839
$993,494
$0
$0
$3,849,607
$0
$1,759
$5,222
$0
$0
$262,500
$840,030
$1,109,510
$0
$2,329
$0
$0
$0
$0
$5,255
$7,584
$368,182
$563,636
$724,766
$1,208,839
$993,494
$262,500
$845,285
$4,966,702
Destinations International Event Impact Calculator9/8/2022 11:38:01 AM Event Impact Details
Destination: Pasadena Convention & Visitors Bureau
Event Name: Real Madrid vs. Juventus 2022
Organization: LA Galaxy - RBOC
Economic Impact Details
Business Sales
Personal Income
Jobs Supported
Persons
Annual FTEs
Taxes and Assessments
Federal Total
State Total
sales
income
bed
other
Local Total (excl. Dropertvl
sales
income
bed
per room charge
tourism district
restaurant
other
Direct
$4,966,702
$1,638,836
4,040
50 $446.586
$311.118
$250,841
$41,556
$0
$18,721
$170.818
$103,796
$0
$44,587
$0
$10,640
$0
$11,794
Indirect/lnduced
$3,821,425
$1,042,088
877
11 $318.659
$110.092
$69,263
$26,424
$14,404
$28,661
$0
$0
$9,075
Total
$8,788,127
$2,680,925
4,916
61 $765.244
$421.210
$320,104
$67,980
$0
$33,126
$208.553
$132,457
$0
$44,587
$0
$10,640
$0
$20,869
property tax$72,155$41,331$113,485
Event Return on Investment (ROI)
Direct local tax ROI (net property taxes)
Direct Tax Receipts
DM0 Hosting Costs
Direct ROI
Net Present Value
Direct ROI (%)
Total local tax ROI (net property taxes)
Total Local Tax Receipts
Total ROI
Net Present Value
Total ROI (%)
$170,818
$0
$170,818
$170,818
$208,553
$208,553
$208,553
Local Taxes
Costs
$0 $100,
$50,000
000 $200,000
$150,000 $250,000
Estimated Room Demand Metrics
Room Nights (total)
Room Pickup (block only)
Peak Rooms
Total Visitor Days
1,705
0 1,705
17,250
Destinations International Event Impact Calculator9/8/2022 11:38:02 AM