Event Impact Summary
Destination: Pasadena Convention & Visitors Bureau
Event ParametersKey Results
Event Name:
Organization:
Event Type:
Start Date:
End Date:
Overnight Attendees:
Day Attendees:
Soccer Champions Tour - Real Madrid Business Sales (Direct):
vs. AC Milan
AEG
Professional
7/23/2023
7/23/2023
4145
50000
Business Sales (Total):
Jobs Supported (Direct):
Jobs Supported (Total):
Local Taxes (Total):
Net Direct Tax ROI:
Estimated Room Demand:
$2,911,342
$5,104,741
2,042
2,595
$144,978
$123,319
1,884
Direct Business Sales
Sales by Source
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Attendees OrganizerMedia
Sales by Sector
Trans.
Space Rental
ecrea10
Lodging
Food/Bev
$0$200,000$400,000$600,000
IndustryAttendeesOrganizerMedia/SponsorsTotal
Lodging
Transportation
Food & Beverage
Retail
Recreation
Space Rental
Business Services
TOTAL
$390,760
$285,481
$397,252
$541,958
$560,246
$0
$0
$2,175,697
$0
$1,036
$36,814
$0
$0
$300,000
$393,325
$731,175
$0
$1,372
$0
$0
$0
$0
$3,097
$4,469
$390,760
$287,890
$434,066
$541,958
$560,246
$300,000
$396,422
$2,911,342
10/23/2023
Item 17
Destinations International Event Impact Calculator10/20/20232:51:04PM Event Impact Details
Destination: Pasadena Convention & Visitors Bureau
Event Name: Soccer Champions Tour - Real Madrid vs. AC Milan 2023Organization: AEG Economic Impact Details
Business Sales
Personal Income
Jobs Supported
Persons
Annual FTEs
Taxes and Assessments
Federal Total
State Total
sales
income
bed
other
Local Total (excl. propertv)
sales
income
bed
per room charge
tourism district
restaurant
other
Direct
$2,911,342
$837,335
2,042
26 Indirecflnduced
$2,193,399
$641,684
553
7 719
162
$130,219
$21,232
$0
$10,974
129
$53,884
$0
$47,321
$0
$15,201
$0
$6,913
$187.867
294
$39,755
$16,271
$8,268
21.659
$16,450
$0
$0
$5,209
Totall
$5,104,741
$1,479,0191
2,5951
32|
$435.586
2272
$169,975
$37,503
$0
$19,242
$70,334
$0
$47,321
$0
$15,201
$0
$12,122
property tax$42,295$23,625$65,920
Event Return on Investment (ROI)
Direct local tax ROI (net property taxes)
Direct Tax Receipts
DM0 Hosting Costs
Direct ROI
Net Present Value
Direct ROI (%)
Total local tax ROI (net property taxes)
Total Local Tax Receipts
Total ROI
Net Present Value
Total ROI (%)
$123,319
$0
$123,319
$123,319
$144,978
$144,978
$144,978
Local Taxes
Costs
§ 8 8 § 8
§
0 8
§ S 9 S
s s s s
Estimated Room Demand Metrics
Room Nights (total)
Room Pickup (block only)
Peak Rooms
Total Visitor Days
1,884
0 1,884
7,895
Destinations International Event Impact Calculator10/20/20232:51:04PM