Department of Transportation
ADOPT A RESOLUTION TO ESTABLISH A PLAYHOUSE
PARKING METER ZONE ADVISORY COMMISSION,
AMEND THE MUNICIPAL CODE EXPANDING THE
PARKING METER ZONE BOUNDARIES, AND ADOPT
AN UPDATED METER RATE STRUCTURE
City Council
May 20, 2024
Item #21
Department of Transportation
2 Recommendations
1. Find this action is exempt under CEQA;
2. Adopt a resolution establishing the Playhouse
Parking Meter Zone Parking Advisory Commission
per PMC Chapters 10.45 and 2.98; and
3. Direct the City Attorney to prepare an ordinance
within 60 days amending PMC Chapter 10.45.220
to:
a. Expand the boundaries of the Pasadena Playhouse parking meter zone and return to City Council with a legal
description of the boundaries, consistent with the general description boundaries in Attachment A of the agenda
report;
Department of Transportation
3 Recommendations
b. Adopt an occupancy-based parking meter rate and
authorize the Director of Transportation to set the parking rate at no less than $1.00 per hour and no greater than $5.00 per hour as permitted by posted parking regulations. i. The rates shall be based on parking demand, with the goal of reaching occupancy by vehicles at the rate of
70 to 90 percent for parking meter spaces on each
block at such times and hours that payment is required; ii. Rate changes taking place no more often than once
every six months;
Department of Transportation
4 Recommendations
iii. As defined in the agenda report, adopt an escalated parking meter rate allowing the Director of
Transportation to set the escalated parking rate to be
up to two times the base meter rate for any parking
beyond an initial base parking period; and
iv. Beginning on July 1, 2025, and on each July 1,
thereafter, the maximum rates shall be raised by an
amount equal to the change in the consumer price
index and rounded down to the nearest quarter of a
dollar.
Department of Transportation
Background
• Since 2000, the Department of Transportation (DOT)
and Pasadena Playhouse Village Association(PVA)
have partnered to discuss parking management
strategies.
• April 2020 – City retained Dixon Resources Unlimited
(Dixon) to help develop strategies to address PVA’s
parking concerns.
5 Department of Transportation
Background – Partnership
Dixon and City staff presented a strategic
parking management approach to PVA
representatives on the following dates:
> October 12, 2023 - PVA Economic Development
Committee
> November 17, 2023 - PVA Executive Committee
> December 6, 2023 - PVA Board of Directors
6 Department of Transportation
Parking Meter Zone
Commission
7 • PVA stakeholders have expressed a desire for
a Parking Meter Zone Advisory Commission for
the expanded meter zone.
• Per PMC Chapter 2.98, the Council may
establish a parking advisory commission.
• The commission would recommend the
expenditures of revenues from parking meters
within the parking zone for street and parking
related purposes which regulate and control
traffic and parking.
Department of Transportation
Parking Meter Zone
Commission
8 • Per the PMC, the commission shall consist of
seven members, of which:
> Three represent property owners within the meter
zone,
> Three represent renters or lessees, and
> One “at large” position, who may be either or both.
• All members shall be nominated by the
Mayor from recommendations by
Councilmembers and confirmed by the City
Council.
Department of Transportation
Parking Meter Zone Expansion
9 Proposed
Boundary
PMC 10.45.220
Existing
Boundary
Pasadena Playhouse
Parking Meter Zone
E. Union St
E. Green St
S Los Robles Ave
El Dorado St
S Catalina Ave
N Hudson AveE. Colorado Blvd
Oakland Ave
E. Union St
Department of Transportation
Parking Strategies
1. Occupancy Based Parking Meter Rates
by Zone
2. Escalating Rates beyond the initial base
rate parking period
• Parking Industry Standard occupancy rate
of 85% or less
> Minimize circling by drivers searching for spaces
> Reduce oversupply, which is an inefficient use of
valuable land
10 Department of Transportation
Recommendation
• Adjust the hours of operation from
Monday – Friday 9a.m. to 6 p.m. to
Monday – Saturday 11 a.m. to 8 p.m.
• Establish occupancy based meter rates,
separated into two zones
• Adjust the rates to an escalated meter
rate, where the base rate is one cost, and
for drivers choosing to stay longer, there
would be an increased cost per hour.
11 Department of Transportation
Pasadena Playhouse Metered Parking Zones
N MadisonS Madison
N El Molino
S Hudson
Ave
No Stopping
No
Stopping
No
Stopping
No Stopping
7a-7p Except
Sat & Sun
No Stopping
7a-7p Except
Sat & Sun
15-minute
Parking
No
Parking Zone A
Zone B
Travel Lane
Background – Rate Model
• High Demand Area – Zone A
• Lower Demand Area – Zone B
Department of Transportation
Background – Rate Model
2-hour + Zone A $2.00 $2.00 $4.00
• With this model, the hourly rate increases
based on duration.
• Benefits:
> Encourages parking space turnover thus improving
on-street availability
> Flexibility: pay to stay longer
> Enhance the parking experience for customers
13 First Hour Second Hour Third Hour
2-hour + Zone B $1.25 $1.25 $2.00
Playhouse Zones
Department of Transportation
Outreach Campaign
• Partner with PVA to launch a
comprehensive outreach program
> Paid Parking Benefits – Educational Component
Reduce circling – traffic reduction
Increase availability – enhanced customer
service experience
> Outreach to include:
Social Media
Signage
Website with FAQ
14 Department of Transportation
Fiscal Impact
15 • Playhouse Meter Fund (22924017) revenue is
estimated to increase by approximately
$750,000 in FY 2025
• Total expenses projected at $836,885. This
includes the pay stations, tax, programming
costs, and software fees, as well as $81,000 for
meter signage installation.
Department of Transportation
Fiscal Impact
16 • City staffing associated with the enforcement,
operations, and administration of the new on-
street parking meters will be addressed in
FY2025. The anticipated annual personnel
cost of $230,000 will be for:
• Two (2) additional parking enforcement
representatives to patrol the expanded parking
meter zone; and
• One (1) additional administrative position to assist
with parking citation processing, Commission
meeting staffing, and support.
Department of Transportation
Fiscal Impact
17 • Outreach and education of the new parking
meter zone will be cost-neutral due to the
partnership with the PVA.
• The future parking meter equipment
operations and maintenance costs are
anticipated to cost $96,628 annually. Both
costs will be absorbed through the Playhouse
Meter Fund (22924017).
Department of Transportation
Informational
Reference Slides
18 Department of Transportation
Occupancy
• June 1, 2023 – November 26, 2023
• Using License Plate Recognition
technology to gather occupancy data
19 Department of Transportation
Occupancy – Zone A
12pm-3pm 3pm-6pm 6pm-9pm
20 Data Capture Period June 1, 2023 – November 26, 2023 Department of Transportation
Repeat Parkers – Zone A
21 12pm-3pm
Thursday – 114
Tuesday – 96
Wednesday – 84
Friday – 71
Saturday – 25
Monday – 22
3pm-6pm
Wednesday – 54
Thursday – 33
Friday – 32
Tuesday – 29
Saturday – 21
Monday – 3
6pm-9pm
Friday – 57
Wednesday – 32
Saturday – 26
Sunday – 5
Thursday – 1
Data Capture Period June 1, 2023 – November 26, 2023
Department of Transportation
Occupancy – Zone B
12pm-3pm 3pm-6pm
6pm-9pm
22 Data Capture Period
June 1, 2023 – November 26, 2023
Department of Transportation
Repeat Parkers – Zone B
23 12pm-3pm
Thursday – 112
Tuesday – 93
Wednesday – 92
Friday – 70
Monday – 26
Saturday – 15
3pm-6pm
Wednesday – 48
Thursday – 35
Friday – 26
Tuesday – 36
Saturday – 16
Monday – 5
Sunday - 3
6pm-9pm
Friday – 57
Wednesday – 32
Saturday – 26
Tuesday – 10
Sunday – 5
Thursday – 1
Data Capture Period June 1, 2023 – November 26, 2023