AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
REGULAR MEETING NOTICE
JULY 16, 2024
PUBLIC MEETING 5:00 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Jessica Rivas, District 5
Steve Madison, District 6
Jason Lyon, District 7
STAFF
David Klug, Economic Development Director
Dion O’Connell, Assistant City Attorney
Jerice Kenebrew, Recording Secretary
MISSION STATEMENT
The City of Pasadena is dedicated to delivering exemplary municipal services, responsive to our entire community and consistent
with our history, culture and unique character.
In compliance with the Americans with Disabilities Act of 1990, Assistive Listening Devices are available from the City Clerk’s Office with a 24-hour advance notice.
Please call (626) 744-4124 to request use of a listening device.
Language translation services are available for this meeting by calling (626) 744-4124 at least 24 hours in advance.
Habrá servicio de interpretación disponible para éstas juntas llamando al (626) 744-4124 por lo menos con 24 horas de anticipación.
Items on the agenda may not be called in order listed.
Agendas and supporting documents are available on the Internet at https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/
Materials related to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online and listed as: “Supplemental Agenda Material Received after the Posting of the agenda”
PUBLIC COMMENT AT THE ECONOMIC DEVELOPMENT AND TECHNOLOGY
COMMITTEE MEETING FOR
JULY 16, 2024 AT 5:00 P.M. WILL BE ACCEPTED IN-PERSON AND BY VIDEOCONFERENCE/TELECONFERENCE.
Link to City Meeting Policy:
cityofpasadena.net/CityCouncilMeetingPolicy
TO VIEW A LIVE STREAM OF THE MEETING:
http://pasadena.granicus.com/MediaPlayer.php?publish_id=9 AND
WWW.PASADENAMEDIA.ORG
In order to facilitate public participation at meetings the City will accept public comment in the following manner:
1. Whether participating in-person or virtually at the meeting, members of the public may provide public comment by submitting a speaker card prior to the start of public comment on that item, at the following webpage:
www.cityofpasadena.net/commissions/public-comment/
If a public comment speaker wishes to speak on more than one agenda item, please indicate which items on the online form (multiple item speakers will be handled according to the process posted on the agenda and as specified in the City meeting policy). Public comments are limited to 3 minutes each, and the Chair and Committee may limit this time if reasonable under the circumstances.
2. In-person Meeting Participation: Complete an online speaker card at the following website: www.cityofpasadena.net/commissions/public-comment/ After submitting a public speaker card, members of the public may attend the meeting in-person by coming to the Pasadena City Council Chamber, Room S249 at City Hall at the date and start-time of the posted meeting.
Virtual Meeting Participation: For virtual participants, you may attend by connecting to the meeting using a computer, other electronic device, or by telephone. Please review the agenda to identify the published start time for the meeting and connect to the meeting just prior to, or at the start of the meeting.
To participate in public comment for an item and to be recognized to speak, it is required that the speaker login to the meeting using the same name or telephone number used on the Speaker Card form. This will allow City staff to locate and promote the speaker into the meeting when it is time for their public comment.
Participants’ phone calls to the Committee meeting will be recorded as part of the Committee meeting. By staying on the line and making public comment during the Committee meeting by phone, you are agreeing to have your phone call recorded. Following is the connectivity information for virtual participation:
Computer or electronic devices, join the meeting at: cityofpasadena.net/cczoom Telephone only dial-in: 1-669-900-6833, Meeting ID: 161 482 446
3. Speaker Card Help Line: If a public comment speaker needs assistance in completing a speaker card, please call the City Clerk’s Office at: (626) 744-4124.
Help line will open 30 minutes prior to the posted start time of the meeting.
4. Members of the public may submit correspondence of any length prior to the start of the meeting, at the following email address:
Written correspondence will be forwarded to the Economic Development and Technology Committee prior to the start of the meeting, posted online, and made part of the legislative record for the item.
LIVESTREAM WITH CAPTIONING IS AVAILABLE AT WWW.PASADENAMEDIA.ORG, AND ALSO AT WWW.CITYOFPASADENA.NET/COMMISSIONS/AGENDAS
IF YOU NEED A REASONABLE MODIFICATION OR ACCOMMODATION PURSUANT
TO THE AMERICANS WITH DISABILITIES ACT
BECAUSE YOU ARE UNABLE TO PARTICIPATE ELECTRONICALLY AS SET FORTH ABOVE, CONTACT THE CITY CLERK’S OFFICE
AS SOON AS POSSIBLE AT (626) 744-4124 OR
[email protected].
CITY OF PASADENA
NOTICE OF THE REGULAR MEETING OF THE
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
JULY 16, 2024
PUBLIC MEETING 5:00 P.M.
PASADENA CITY HALL, COUNCIL CHAMBER
100 NORTH GARFIELD AVENUE, ROOM S249
NOTICE IS HEREBY GIVEN that the regular meeting of the Economic Development and Technology Committee, will be held on Tuesday, July 16, 2024, at 5:00 p.m., in the Council Chamber to discuss matters on the attached agenda.
_____________________
Tyron Hampton, Chair
Economic Development and
Technology Committee
I HEREBY CERTIFY that this agenda in its entirety, was posted on the Internet at https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/ and on the Council Chamber Bulletin Board, Room S249, and the Bulletin Board in the rotunda area; City Hall, 100 North Garfield Avenue, this 11
th day of July 2024 by 5:30 p.m. and that copies hereof were emailed or delivered to each member of the City Council and to each local newspaper of general circulation, radio or television station requesting notice in writing, all of which recipients are identified on the distribution herein below.
Liseth Gonzalez
City Manager’s Office
DISTRIBUTION:
City Council Los Angeles Times
City Manager Pasadena Journal
City Attorney Pasadena Now
Public Information Officer Pasadena Star News
Pasadena Weekly La Opinion
Pasadena Independent
REGULAR MEETING
AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
JULY 16, 2024
Public Meeting: 5:00 P.M.
Council Chamber, Pasadena City Hall
100 North Garfield Avenue, Room S249
PUBLIC MEETING – 5:00 P.M.
ROLL CALL
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA
Public comment will be limited to a total of 20 minutes at the beginning of the meeting and will continue at the conclusion of the meeting, if necessary.
Please limit comments to 3 minutes each.
APPROVAL OF MINUTES
NEW BUSINESS
1. AUTHORIZE THE SUBMITTAL OF AN APPLICATION TO THE BURBANK-
GLENDALE-PASADENA REGIONAL HOUSING TRUST FUND FOR FUNDING IN AN AMOUNT NOT TO EXCEED $3,250,000 FOR AN AFFORDABLE HOUSING PROJECT WITH HERITAGE HOUSING PARTNERS AT 1878 E.
WALNUT STREET*
INFORMATION ONLY
1. ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUG, ECONOMIC DEVELOPMENT DIRECTOR*
ADJOURN
*Attachment
NEW BUSINESS
1. AUTHORIZE THE SUBMITTAL OF AN APPLICATION TO THE BURBANK-
GLENDALE-PASADENA REGIONAL HOUSING TRUST FUND FOR FUNDING IN AN AMOUNT NOT TO EXCEED $3,250,000 FOR AN AFFORDABLE HOUSING PROJECT WITH HERITAGE HOUSING PARTNERS AT 1878 E.
WALNUT STREET*
Department of Housing
AUTHORIZE A FUNDING APPLICATION TO THE
BURBANK-GLENDALE-PASADENA REGIONAL
HOUSING TRUST FOR AN AFFORDABLE HOUSING
PROJECT WITH HERITAGE HOUSING PARTNERS AT
1878 E. WALNUT STREET
Economic Development and Technology Committee
July 16, 2024
Department of Housing
Project Site – 1878 E. Walnut St.
2 1878 E. Walnut St.
Department of Housing
Background – Project
• Heritage Housing Partners (“HHP) is requesting a $3.25 million construction loan for the 1878 E. Walnut St. project (the “Project”)
• Project is a mixed-income for-sale housing development located on Walnut Street between Parkwood & Greenwood
Avenue
• Overall total of 60 units (mix of 1-BR, 2-BR, & 3-BR units) • Currently, 28 units are affordable (25 Low Income, 3
Moderate Income
• Remaining 32 units are unrestricted (market rate &/or available to Workforce Income Households)
• Project has experienced funding delays 3
Department of Housing
Background – Project Funding
Timeline
• June 2021: City & HHP jointly apply to State of California, Department of Housing & Community Development (“HCD”)
for an award of $8.75 million in Affordable Housing &
Sustainable Communities (“AHSC”) funds
• February 2022: HCD announces $8.75 million AHSC award ($4.375 million is direct Project development funding)
• June 2023: City, HHP, and HCD enter into a Standard
Agreement for AHSC award
> Funds have not yet been released from HCD
• January 2024: HHP breaks ground at 1878 E. Walnut Street • April 2024: HHP submits funding application to City for a $3.25 million construction loan (short-term funding)
4 Department of Housing
Background – Project Funding
Request
• Delays in release of AHSC award have resulted in increased project costs
• HHP is drawing down its conventional construction loan to cover construction (current prime rate is 8.5%; was 4.0% when HHP closed loan in late 2022)
• HHP would provide six (6) additional Moderate Income units if additional funding is approved
• Total of thirty-four (34) affordable units at the Project:
25 Low Income (50% to 80% of Area Median Income)
9 Moderate Income (81% to 120% of Area Median Income) City’s Local Preference & Priority System Guidelines will be applied to homebuyer selection
5 Department of Housing
Background – BGPRHT
• Recommended source of funds is Burbank-Glendale-
Pasadena Regional Housing Trust (“BGPRHT”) monies
• BGPRHT was formed in May 2023 pursuant to SB 1177
(Portantino, 2022); SB 1177 authorized the formation of a JPA between Burbank, Glendale, and Pasadena
• Purpose of the BGPRHT is to provide a new funding source for affordable housing to assist the homeless population and extremely low, very low, low, and moderate income
households in the tri-cities region
• The Governor’s approved 2022-2023 budget includes a $23 million funding appropriation for the BGPRHT
6 Department of Housing
Background – BGPRHT
• In September 2023, BGPRHT Board (Council Member from
each member City) approved a Trust Project/Program
Funding Policy
• Funding Policy allocates $6.9 million to each member City for project/program funding
• Each member City must have Council approval to submit funding requests to BGPRHT Board
• Board approved the first funding request ($3.45 million to Burbank for their Homeless Solutions Center) in May 2024 • Funds lent from this initial allocation are repaid directly to member City rather than to BGPRHT
5 Department of Housing
8 Fiscal Impact
• Approval of the recommended actions will have no
fiscal impact on the City’s General Fund. If the City’s application for BGPRHT funding is successful, a
funding agreement between the City and the
BGPRHT will be entered into, and staff will return to
City Council to amend the Housing Department’s FY
2025 Operating Budget and to recognize the BGPRHT
funding as revenue.
Department of Housing
9 Recommendation
• Find that the recommended action is not a “project”
subject to the California Environmental Quality Act
(CEQA) pursuant to State CEQA Guidelines Section 21065
and within the meaning of Section 15378(b);
• Authorize the City of Pasadena to apply for funding from the Burbank-Glendale-Pasadena Regional Housing Trust
Fund in an amount not to exceed $3,250,000 for a short- term loan for an affordable housing project at 1878 E.
Walnut Street which will result in the addition of a total of thirty-four (34) affordable homeownership units to
Pasadena’s housing stock; and
Department of Housing
10 Recommendation
• Authorize the City Manager, or his designee, to execute, on behalf of the City, the Burbank-Glendale-Pasadena
Regional Housing Trust Fund funding application, along
with any associated funding documents and agreements,
as well as any amendments thereto, as required for
participation in the Burbank-Glendale-Pasadena Regional Housing Trust Fund funding program.
INFORMATION ONLY
1. ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUG, ECONOMIC DEVELOPMENT DIRECTOR*
MEMORANDUM
Date: July 16, 2024
To: Economic Development and Technology Committee
From: David A. Klug, Economic Development Director
Subject: Economic Development Update
The Economic Development Division is committed to supporting a thriving local economy. This memo provides an update on market conditions and the Division’s efforts.
1. Business Development
a. Notable Openings & Successes
i. Organica Pizza, a locally crafted takeout restaurant serving organic pizzas, located at 1060 E. Colorado Blvd. opened its doors on July 1st.
The pizzas are baked fresh with a 100 percent organic ingredients and specialize in takeout whether it is ordering online through their website, catering events or through any food delivery services.
b. Business Retention & Outreach
i. Economic Development staff is now using the online platform Bludot to track business retention and expansion efforts. Bludot provides a comprehensive inventory of local businesses, industry sectors, and employee sizes. The platform enables automated tracking, direct communication, and analytics to boost engagement with the local business community. Metrics through the second quarter of 2024 include 550 total recorded activities including over 993 emails providing business assistance, 13 business gatherings, and 4 grand opening events.
2 ii. Dine Out Pasadena
On July 1st, applications for the Dine Out Pasadena pilot program closed.
A total of 21 restaurant owners interested in on-street dining applied for the first round of funding. Applications will be reviewed by an evaluation committee, and businesses will receive a status update on their application by July 19
th. Selected businesses will receive up to $45,000
for a new dining structure or upgrades to an existing dining structure.
3. Conferences & Special Events
a. Artificial Intelligence Los Angeles Happy Hour
On June 10th, Economic Development staff joined the AI Happy Hour at King Row Gastropub in Pasadena. This friendly get-together was joined by curious minds in artificial intelligence, enthusiasts, hobbyists, experts, newcomers, and companies alike to connect, share insights, discuss tech innovations, and learn from each other in an informal setting.
3 b. Hospital Supplier Diversity Connections
On June 25th, Economic Development and
Planning staff were special guests at the
Huntington Health supplier diversity networking
event. Hosted by Huntington Health,
Communities Lifting Communities, and the
Hospital Association with Southern California,
this event was an opportunity for local
businesses and hospital suppliers to learn
about local resources, network with other
businesses, and explore new opportunities.
The City of Pasadena’s table provided
business resources including a list of loans,
technical assistance providers, steps on doing
business with Pasadena, information on the
First Source Hiring program, and more.
c. Select LA Investment Summit 2024
On June 20
th, Economic Development
staff attended the 9th annual Select LA
Summit hosted by Los Angeles
County Economic Development
Corporation (LAEDC) and Los
Angeles World Trade Center at the
Hyatt Regency in Long Beach. Select
LA provided international and local
companies, consuls, and city staff with
a comprehensive understanding of the region’s investment ecosystem.
LAEDC’s newly released California Foreign Direct Investment (FDI) Report revealed Japan as the largest investor in foreign-owned enterprises in California followed by France. Research presented by LAEDC’s Institute for Applied Economics (IAE) in partnership with Loyola Marymount University’s (LMU) Center for International Business Education (CIBE) showcased California was ranked the most productive state in jobs, gross domestic product (GDP) and income in comparison to the other 49 states. This year’s program also included discussions on space exploration, the startup boom and global supply chains in the Los Angeles region.
4. Tech, Startups & Science
a. OpenX Technologies Inc., located at 177 E Colorado Blvd, recently expanded its advertisement platform, TV by OpenX, to Europe, Asia, and Australia.
OpenX provides a supply-side platform for advertisers to buy space on connected TVs, as well as on mobile and desktop devices. Senior Vice President Matt Sattel highlighted the geographical expansion and
4 enhancements to the U.S. offering. OpenX works with direct-to-publisher ad inventory to help advertisers precisely target audiences. The expansion includes Australia, France, Germany, Italy, Japan, Spain, and the U.K., aiming to create a more transparent ecosystem for buyers and sellers.
5. Corporate Headquarters
a. Dine Brands Global Inc., located at 10 W Walnut, announced plans to introduce co-branded IHOP-Applebee’s locations in the United States. The hybrid eatery is already operating in 10 international locations, featuring a shared kitchen and distinct dining areas for each brand. The first U.S. locations are expected to open in the first quarter of 2025. CEO John Peyton reported that international locations have performed well and franchisee interest has been positive. The Dine Brands continues to conduct research and development to ensure the concept's success in the U.S. market.
6. Strategic Partnerships and Initiatives
a. Pasadena City College Internship
On June 24th, the Economic Development office welcomed a Pasadena City College (PCC) intern via its partnership with the PCC Robert Freeman Center for Career & Completion. This 8-week paid summer internship program was designed to help interns gain hands-on experience, expand their skills, and make meaningful connections in their chosen field while earning a competitive stipend. The intern, Elizabeth Tjendra, will be supporting with marketing and database management before transferring to UC Berkeley in the fall to complete her bachelor’s degree in economics.