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EVENT IMPACT REPORT
EVENT INFORMATION
Organization: Live Nation
Event Name: Music of the Spheres World Tour - COLDPLAY 2023 Event Date: September 30 - October 1, 2023
Event Type: Festivals & Cultural Events - Concert
KEY EVENT PARAMETERS
Data In puts
Number of
Attendees
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120,000Number of unique visitors to the event, including local and out of town.
Start Date a nd
End Date
9/30/2023-
10/1/2023
The official start and end dates of the event. The model will account for room nights that may be generated before and after the event as well as the distribution of room night demand during the event.
Geographic
Reach
Primarily out-
of-town visitors
The selection of geographic reach provides model-defined breakouts on the visitor portion of events through estimates for the share of out-of-town visitors and the number of overnight visitors. Local is defined as within 50 miles.
Out of Town
Share
85%Estimated percentage of attendees visiting from outside of 50 miles.
Overnight Share3%Percentage of Out of Town share staying in Pasadena hotels.
Note: STR occupancy average forthe night of 9/30/2023-
10/1/2023 is 86.2%.
Average Room
Rate
$520.59ADRas reported bySTR.
Residence of
artists
Primarily out-
of-town
performers
Estimated percentage of performers visiting from outside of miles.
50 VISIT
S^PAVADENA
KEY RESULTS
Data Outputs 3] Value
Business Sales
(Direct)
$8,415,909
Definition and Notes
This is the aggregateestimateof visitor, organizer and exhibitor spending in the local hospitality sectors directly impacted by the event (lodging, food & beverage, transportation, retail, recreation, business services, etc.)
Jobs Supported
(Direct)
4,647Measures the estimated number of jobs supported during the period of the event, directly by the service providers, including lodging, food & beverage, transportation, retail, recreation, facility management, audio/visual and security.
Local Tax
Revenue
$416,741Estimated sum of direct, indirect, and induced local taxes and assessments generated by an event, including income, bed, sales, and other local taxes.
Overnight
Attendees
3,060Estimated number of attendees, delegates, or visitors (including both participants and spectators) staying at least one night in Pasadena hotels.An overnight attendee staying multiple nights is counted as one, as the model assumes a length of stayfor all overnight attendees. The length of stay is dependent on the type and length of the event.
Day Attendees98,940Estimated number of visitors not staying overnight in Pasadena hotels. Overnight and day attendees are automatically calculated by applying the overnight share to the total number of out of town visitors.
Room Nights
Generated
3,083Estimated total Pasadena hotel room nights generated by the event. This incorporates the duration of the event, number of attendees, type of event, occupancy per room, and average length of stay.
VISIT
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