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CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
MARCH 18, 2025 - 5:00 P.M.
REGULAR MEETING
OPENING
ROLL CALL:
Staff:
PUBLIC COMMENT
Chair Hampton called the meeting of the Economic Development and Technology Committee to order at 5:08 p.m.
CouncilmemberTyron Hampton, Chair
Vice Mayor Jessica Rivas (Absent)
Councilmember Steve Madison
Councilmember Jason Lyon
David Klug, Director of Economic Development
Jennifer Paige, Director of Planning and Community Department Jason Mikaelian, Deputy Director of Planning and Community Development
Guilte Nunez, Senior Planner of Planning and Community Development Deborah Membreno, Project Manager
Dion O'Connell, Assistant City Attorney
Betty Gao, Recording Secretary
Sonja Berndt, Pasadena resident, urged the Committee to take immediate action by working with Rabbi Joshua Grater, Executive Director of Friends in Deed, and the County to utilize available motel rooms for interim housing and address homelessness in Pasadena.
In response to public comment, Councilmember Lyon asked staff to agendize hotel conversion ordinance at a future Committee meeting for consideration and discussion.
APPROVAL OF MINUTES It was moved by Councilmember Lyon, seconded by Councilmember Madison, to approve the minutes of January 29, 2025, and February 27, 2025 (Cancelled Meeting) as submitted. (Motion Unanimously approved) (Absent: Vice Mayor Rivas)
OLD BUSINESS ACCESSORY DWELLING UNIT (AUD) FEE REDUCTIONS AN
WAIVERS
Jennifer Paige, Director of Planning and Community Development, provided introductory comments, and Guille Nunez, Senior Planner of Planning and Community Development, summarized the agenda report as part of the Powerpoint presentation, with both responding to questions.
In response to Councilmember Lyon's inquiry on fee waivers for ADUs for family members, Jason Mikaelian, Deputy Director of Planning and Community Development, mentioned that family members do not generate rental income to offset construction costs.
Councilmember Lyon stated his support of the staff recommendation, however expressed concerns with the high fees association with building anADU.
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INFORMATION ONLY
ADJOURNMENT:
ATTEST:
1 Chair Hampton asked staff to share the fee reduction information with Pasadena Unified School District (PUSD).
The Committee thanked staff for their great and expeditious work on the item.
Betty Gao, Recording Secretary, reported that one letter of correspondence was received by the City Clerk's Office, which was distributed to the Committee, posted online, and made part of the public record.
Following discussion, it was moved by Councilmember Lyon, seconded by Councilmember Madison, to approve the staff recommendation. (Motion unanimously approved) (Absent: Vice Mayor Rivas)
TECH MARKETING CAMPAIGN
David Klug, Director of Economic Development, provided introductory comments, and Deborah Membreno, Project Manager, presented a Powerpoint presentation on the tech marketing campaign, including providing information on campaign timeline, goals, key messages, and next steps, and responded to questions.
Chair Hampton suggested expanding ad postings to areas throughout Los Angeles, outside of Pasadena, and incorporating the Pasadena rose logo into ad campaigns to strengthen the City's branding.
In response to Chair Hampton's inquiry on expansion of postings, Mike Schaffer, CEO of Echo Factory, mentioned the focus is at LAX and other surrounding airports as well as ride shares.
Following discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUGr
ECONOMIC DEVELOPMENT DIRECTOR
Chair Hampton announced that this item will not be considered and will be agendized at a future Committee meeting.
On the
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the Chair, the meeting of the Economic Development and
littee was adjourned at 5:57 p.m.
Tyfon<^rr|ptjbn, Chair
Economic Development and Technology Committee
Bett^Gao
Recording Secretary
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