AGENDA
FINANCE COMMITTEE
SPECIAL MEETING NOTICE
APRIL 14, 2025
PUBLIC MEETING 3:00 P.M.
Members
Victor M. Gordo, Mayor
Tyron Hampton, District 1
Rick Cole, District 2
Gene Masuda, District 4
STAFF
Matthew Hawkesworth, Director of Finance
Arnold Lee, Chief Assistant City Attorney
Gloria Acevedo, Recording Secretary
MISSION STATEMENT
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SPECIAL MEETING
AGENDA
FINANCE COMMITTEE
APRIL 14, 2025
Public Meeting: 3:00 P.M.
Council Chamber, Pasadena City Hall
100 North Garfield Avenue, Room S249
PUBLIC MEETING – 3:00 P.M.
ROLL CALL
PUBLIC COMMENT – LIMITED TO ITEMS ON THIS SPECIAL MEETING
AGENDA AND WILL BE HEARD AT THE TIME THE ITEM IS CONSIDERED
APPROVAL OF MINUTES
March 17, 2025 Special Meeting
March 24, 2025 Special Meeting
NEW BUSINESS
1. AMEND THE HOUSING DEPARTMENT’S FISCAL YEAR 2025 OPERATING BUDGET BY RE-APPROPRIATING $1,403,121 FOR THE DOOR OF HOPE DAVID
AND KATHERINE LEE HOME TRANSITIONAL HOUSING PROJECT
2. AMEND THE FY 2025 CIP BUDGET TO ADD THE WASHINGTON PARK
STORMWATER PROJECT AND AUTHORIZE THE CITY MANAGER TO EXECUTE
A FUND TRANSFER AGREEMENT WITH THE LOS ANGELES COUNTY FLOOD CONTROL DISTRICT TO ACCEPT $12,649,271 OF COMPETITIVE SAFE, CLEAN
WATER PROGRAM GRANT FUNDS
INFORMATION ONLY
3. PASADENA CENTER OPERATING COMPANY FINANCIAL UPDATE
ADJOURN
APPROVAL
OF MINUTES
March 17, 2025 Special Meeting
March 24, 2025 Special Meeting
01 03/17/25 Finance Committee
CITY OF PASADENA
FINANCE COMMITTEE MINUTES
PASADENA CITY HALL
100 NORTH GARFIELD AVENUE
CITY HALL COUNCIL CHAMBER S249
MARCH 17, 2025
SPECIAL MEETING
OPENING Chair
Gordo called the special meeting of the Finance Committee to order at 3:34 p.m.
ROLL CALL: Mayor Vict
or M. Gordo (Chair)
Councilmember Rick Cole
Councilmember Tyron Hampton (Absent)
Councilmember Gene Masuda
Staff: Migu
el Márquez, City Manager
Matthew Hawkesworth, Acting Assistant City Manager/Director of Finance
Arnold Lee, Chief Assistant City Attorney
David Klug, Economic Development Director
Vic Erganian, Deputy Director of Finance/City Treasurer James Wong, Acting Director of Housing
Jennifer O’Reilly-Jones, Program Coordinator III
Dianne Russell, Career Services Administrator
Tim McDonald, Director of Library and Information Services Chinua, Obaze, Management Analyst III
Paul Enge, Management Analyst II
Gloria Acevedo, Recording Secretary
Guests: Mo Sal
ama, Chief Financial Officer, Rose Bowl Operating Company Brandon Kfoury, Municipal Advisor, Urban Futures
APPROVAL OF MIN
UTES: It was moved by Councilmember Masuda , seconded by Councilmember Cole, to approve the minutes of the February 24, 2025, Special Finance Committee Meeting (Motion Unanimously carried) (Absent
Councilmember Hampton).
NEW BUSINESS: AM
END THE HOUSING DEPARTMENT’S FISCAL YEAR 2025
OPERATING BUDGET BY RECOGNIZING REVENUE AND
APPROPRIATING $2,418,575.85 OF STATE AND COUNTY GRANT
FUNDS FOR HOMELESS SERVICES
02 03/17/25 Finance Committee
Chair Gordo introduced the item and Miguel Már quez, City Manager, introduced James Wong, Acting Director of Housing, who pr ovided a PowerPoint presentation and r esponded to questions.
Counci
lmember Cole expressed concern that the report lacks data, such as how the dollars have been spent, what are future allocations, success and failures of current programs, and the number of participants. Answers to these
questions are needed to provide transparency and accountability to the resi
dents. Councilmember Cole would like to see the formation of a standing committee on housing and homeliness and more attention placed on the continued of care program, as the plan was adopted without City Council consideration.
Chair
G
ordo reminded the Committee that the action today is to recognize the grant from
the State, staff can follow up to Councilmember Cole’s
questions, and that the City has had much success with homeless services, reducing the numbers over the years. Chair Gordo agreed t hat a closer look should be taken to the programmatic components, such as reviewing contracts issued to outside agencies. Metrics t hat are already in place, those mandated by the state, and any future, City initiated, should come back to either the F
inance Committee or the E conomic
Development and Technology Committee.
Councilmember Masuda thanked Mr. Wong for the report and asked for the latest homeless numbers giv en the numbers have significantly improved to about half from 2011. Jennifer O’Reilly -Jones, Program Coordinator III, shared that the results of the recent 2025 count will be provided to the City Council in June; however, the prior year’s numbers were flat and the
annual number of people experiencing
homelessness at any given point during the calendar year number came in 9% lower than the p rior annual count.
It was
moved by Councilmember Cole with the recommendation to bring back to the City Council the metrics associated with this report, seconded by Councilmember Masuda, to approve staff’s recommendation and forward the item to the City Council for consideration. (Motion Unanimously carried) (Absent: Councilmember Hampton)
AUTHORIZE THE CITY MANAGER TO ENTER INTO A CONTRACT
WITH THE FOOTHILL UNITY CENTER, INC. TO RECEIVE HELPING JUSTICE-INVOLVED REENTER EMPLOYMENT (H.I.R.E) GRANT
FUNDS AND TO SUB- AWARD A PORTION OF THE AWARDED
GRANT FUNDS TO THE FLINTRIDGE CENTER AND AMEND THE
BUDGET TO ACCEPT AND SPEND THE GRANT FUNDS
Chair Gordo introduced the item and Paul Enge, Management Analyst II, provided a PowerPoint presentation and resp
onded to questions.
03 03/17/25 Finance Committee
Councilmember Cole congratulated staff on the grant award.
Councilmember Cole asked that future agenda reports provide details on the number of members the grant will assist , where the members are located, existing program enrollment, and the current/anticipated success of the program. In addition, given it is more cost effective to provide job training to individuals than to pay for members of society to be incarcerated, this is a great program. The public and legislators should hear about the success stories.
Councilmember Masuda asked if there is a current on the job training program that pays a percentage to employers for the cost to train and employ enrollees. Mr. Enge shared there is a program in place; however, there are no active employers. The department will continue to promote the program.
Chair Gordo inquired about any for eseeable cuts to funding from the Federal Government. Mr. Enge stated that 40% of the current budget comes from the Federal Government and that there is a current contract that allows for a 10% year-over-year cut.
It was moved by Councilmember Masuda seconded by Councilmember Cole, to approve staff’s recommendation and forward the item to the City Council for consideration. (Motion Unanimously carried) (Absent:
Councilmember Hampton)
JOINT ACTION BETWEEN THE CITY AND THE PASADENA PUBLIC
FINANCING AUTHORITY: APPROVE EXTENSION OF BANK OF
AMERICA LETTER OF CREDIT RELATED TO THE VARIABLE RATE
DEMAND REFUNDING CERTIFICATES OF PARTICIPATION SERIES,
2008A (CONFERENCE CENTER PROJECT)
Chair Gordo introduced the item and Vic Erganian, Deputy Director of Finance/ City Treasurer, provided a PowerPoint presentation and responded to questions.
Councilmember Masuda asked what the alternative would be to receiving a letter of credit from Bank of America. Mr. Erganian stated that the City would need to provide $129 million to cover the investment, given the City would not be able to remarket the bonds.
It was moved by Councilmember Cole seconded by Councilmember Masuda, to approve staff’s recommendation and forward the item to the City Council for consideration. (Motion Unanimously carried) (Absent:
Councilmember Hampton)
04 03/17/25 Finance Committee
QUARTERLY INVESTMENT REPORT - QUARTER ENDING
DECEMBER 31, 2024
Chair Gordo introduced the item and Vic Erganian, Deputy Director of Finance/ City Treasurer , provided a PowerPoint presentation and responded to questions.
Councilmember Masuda agreed that possible tariffs bring much uncertainty and concern to the nation and thanked Mr. Erganian for his positive investment strategies.
Councilmember Cole agreed with Mr. Masuda in thanking Mr. Erganian for the success and providing a detailed report, it serves as a model .
Councilmember Cole asked about the risk factors related to the investments. In particular with banks. Mr. Erganian shared the banking sector drives most of the concern, that the City’s portfolio only holds large banks, and staff is consistently monitoring their performance.
Chair Gordo stated being vigilant is important in the current climate.
Monitoring the constant change and moving with caution is very important for the City.
It was moved by Councilmember Masuda seconded by Councilmember Cole, to approve staff’s recommendation and forward the item to the City Council for consideration. (Motion Unanimously carried) (Absent:
Councilmember Hampton)
INFORMATION ONLY: LIBRARY GENERAL OBLIGATION BONDS UPDATE Chair Gordo introduced the item and Vic Erganian, Deputy Director of Finance/ City Treasurer, provided an overview of the item.
Chair Gordo cautioned staff to avoid mistakes like the ones made when issuing the Build America Bonds, where due to time constraints, the City rushed into action.
Councilmember Masuda inquired about what additional information the April 7, 2025, agenda report will provide. Mr. Erganian stated the report will be very similar to today’s and will include supporting documents to take the bonds to the market . He shared there is great interest in the market for the City’s AAA rated bonds.
On the order of the Chair and consensus of the Committee, the item was received and filed.
ROSE BOWL OPERATING COMPANY FINANCIAL UPDATE
Chair Gordo introduced the item and Matthew Hawkesworth, Acting Assistant City Manager/Director of Finance, provided a brief overview.
05 03/17/25 Finance Committee
Councilmember Cole requested clarification on the status of the reserves.
Mr. Hawkesworth responded that the Rose Bowl Operating Company (RBOC) is fully funded, the amount above their reserves is slated to decrease at year end.
Chair Gordo noticed increased activity at the Rose Bowl and congratulated the RBOC staff and the Finance staff for their report.
On the order of the Chair and consensus of the Committee, the item was received and filed.
ADJOURNMENT: On the order of the Chair, the special meeting of the Finance Committee was adjourned at 4:57 p.m.
ATTEST: ________________
______
Mayor Victor Gordo, Chair
Finance Committee
____________________
G
loria Acevedo
Recording Secretary
01 03/24/25 Finance Committee
CITY OF PASADENA
FINANCE COMMITTEE MINUTES
PASADENA CITY HALL
100 NORTH GARFIELD AVENUE
CITY HALL COUNCIL CHAMBER S249
MARCH 24, 2025
SPECIAL MEETING
OPENING Chair Gordo called the special meeting of the Finance Committee to order at 3:09 p.m.
ROLL CALL: Mayor Victor M. Gordo (Chair)
Councilmember Rick Cole
Councilmember Tyron Hampton (Absent)
Councilmember Gene Masuda
Staff: Miguel Márquez, City Manager
Matthew Hawkesworth, Acting Assistant City Manager/Director of Finance
Arnold Lee, Chief Assistant City Attorney
Tim Park, Budget Administrator
Chad Augustin, Fire Chief
Greg de Vinck, Director of Public Works
Phyllis Hallowell, Management Analyst IV
Brent Maue, Acting City Engineer
Hayden Melbourn, Principal Engineer
David Reyes, Interim General Manager of Water and Power Lynne Chaimowitz, Assistant General Manager
Stacie Takeguchi, Assistant General Manager
Gary Takara, Engineering Manager
Art Silva, Power Plant Manger
Gloria Acevedo, Recording Secretary
Guests: Jens Weiden, Chief Executive Officer, Rose Bowl Operating Company
APPROVAL OF MINUTES: It was moved by Councilmember Masuda , seconded by Councilmember Cole, to a pprove the March 10 , 2025, cancellation notice (Motion Unanimously carried) (Absent Councilmember Hampton).
02 03/24/25 Finance Committee
NEW BUSINESS: AMEND THE FIRE DEPARTMENT FISCAL YEAR (FY) 2025
OPERATING BUDGET AND AUTHORIZE THE CITY MANAGER TO
ENTER INTO A CONTRACT WITH STRYKER SALES LLC FOR THE
PURCHASE OF 24 UNITS OF MONITOR/DEFIBRILLATOR DEVICES
AND PREVENTATIVE SERVICE AND MAINTENANCE FOR 26
DEVICES FOR FIVE YEARS IN AN AMOUNT NOT TO EXCEED
$1,007,678
Chair Gordo introduced the item and Chad Augustin, Fire Chief, provided a PowerPoint presentation and responded to questions.
Councilmember Masuda asked for the number of times defibrillators are used on calls . Chief Augustin stated that they are used several times a week. Councilmember Masuda supports upgrading the equipment used in response to emergency calls.
Councilmember Cole inquired about the decision to purchase the units rather than continuing to lease, considering the technology will most likely be advanced in the future. Chief Augustin responded that after careful consideration purchasing the units in a staggered fashion was the most cost-effective way to go, while also obtaining the most recent upgrades .
It is anticipated it will be several years before new technology is introduced.
Chair Gordo thanked Chief Augustin and his staff for the outstanding work during the Eaton Canyon Fire and for the day-to-day response to medical calls.
It was moved by Councilmember Cole , seconded by Councilmember Masuda, to approve staff’s recommendation and forward the item to the City Council for consideration. (Motion Unanimously carried) ( Absent:
Councilmember Hampton)
AUTHORIZE THE CITY MANAGER TO AMEND CONTRACT NO.
32268 WITH HAMEL CONTRACTING INC. TO INCREASE CONTRACT
AMOUNT BY $172,354 FOR CHANGE ORDER WORK AT THE HON.
JOHN J. KENNEDY POOL FOR A REVISED TOTAL CONTRACT
AMOUNT NOT TO EXCEED $4,862,592 AND AMENDMENT TO THE
FISCAL YEAR 2025 CAPITAL IMPROVEMENT PROGRAM BUDGET
FOR PROJECT CLOSE OUT
Chair Gordo introduced the item and Greg de Vinc k, Director of Public Works, provided a PowerPoint presentation and responded to questions.
Councilmember Cole expressed concern that the overspending in this project can be followed by the library retrofit project also going over budget. Mr. de Vinck does not anticipate the same to happen with the library project.
03 03/24/25 Finance Committee
Councilmember Masuda acknowledged that the cost to complete large projects can increase; however, the results are a great product.
It was moved by Councilmember Cole, seconded by Councilmember Masuda, to approve staff’s recommendation and forward the item to the City Council for consideration. (Motion Unanimously carried) (Absent:
Councilmember Hampton)
AMEND THE FISCAL YEAR 2025 CAPITAL IMPROVEMENT
PROGRAM
Chair Gordo introduced the item and staff members responded to questions from the Committee.
The following individual provided comments on the matter.
Sonja B erndt expressed concern regarding funding the new cantilevered netting for the Brookside Golf Course, both the City’s funding of the project and the loan. She also reminded the Committee that there is a great need for funding for homeless services.
Councilmember Cole asked if the Brookside Golf Course Installation cantilevered project is being implemented due to liability concerns .
Matthew Hawkesworth, Acting Assistant City Manager/Director of Finance, stated that project resulted out of liability concerns. Chair Gordo added that there is concern related to injuries caused by golf balls. Chair Gordo added that the City Attorney will update the City Council during closed session on the claims related to golf ball injuries.
Miguel Márquez, City Manager, added that the golf balls are impacting the roads the City owns and controls; therefore, it is important to add and share the cost of an additional cantilevered at the Brookside Golf Course.
Councilmember Cole suggested for staff to consider putting out a bond measure to support moving the overhead power lines underground and asked where information on the utility’s plan for this project could be found. David Reyes, Interim General Manager of Water and Power , responded that the information can be found in the City’s undergrounding hazard mitigation plan, provided to the City Council , and that the department is expediting moving the high voltage primary distribution lines underground following the Eaton Canyon Fire. Chair Gordo reminded the Committee that the utility lines that are thought to have caused the fire did not belong to the City, and that none of the homes near Canyon Close Road and Fox Ridge Drive were burned.
Councilmember Cole requested data come back to the Committee regarding how Community Development Block Grants enhance the City’s capital investment programs/projects in the eligible areas.
04 03/24/25 Finance Committee
Councilmember Masuda shared that community members had some concerns post the embezzlement on charges related to the underground fund.
It was moved by Councilmember Cole seconded by Councilmember Masuda, to approve staff’s recommendation except item 15 and forward the item to the City Council for consideration. (Motion Unanimously carried) (Absent: Councilmember Hampton ). It was moved by Councilmember Masuda, seconded by Chair Gordo to approve staff’s recommendation on item 15 (Brookside Golf Course Installation of Cantilevered Netting) and forward the item to the City Council for consideration (Councilmember Cole voted no, absent Councilm ember Hampton)
INITIAL PRESENTATION ON CITY BUDGET PROCESS, OVERVIEW
OF CURRENT FINANCIAL STATUS, AND DISCUSSION ON CITY
COUNCIL BUDGET PRIORITIES
Chair Gordo introduced the item and Matthew Hawkesworth, Acting Assistant City Manager/Director of Finance, provided a PowerPoint presentation and responded to questions.
Chair Gordo reminded the Committee that preparing the budget will take prudence and careful consideration, in particular when it comes to drawing down on reserves.
Councilmember Cole suggested staff consider formulating a budget that refrains from the status quo or from engaging in a zero-based budget, revisiting/restructuring/eliminating programs that may not be serving the needs of the majority of the City, consider charging or increasing fees for programs where applicable, ensure programs and services are equally balanced in all districts, and incentivize departments to find savings and use those savings towards new projects otherwise not feasible due to budget constraints. Councilmember Cole believes a Citywide 1% cost reduction in the budget is always feasible and significant restructuring over the next few years is needed to free resources for climate change, affordable housing, and homeless services, should be greatly considered.
Chair Gordo does not agree different levels of service are provided to one part of the city intentionally and added service levels are based on the density levels, it is important to keep this in mind when planning for future projects. He spoke about the challenge to fund programs according to density levels primarily with affordable housing and challenged staff and the Committee to come up with improvements.
Councilmember Masuda concurred with Chair Gordo and inquired about the Transient Occupancy Tax (TOT) lost during the COVID-19 pandemic.
Mr. Hawkesworth responded that pre-pandemic annual receipts were $17- $18 million and during the first calendar year of the pandemic (2020),
05 03/24/25 Finance Committee
collection of TOT dropped to $6 million. The City is back to the pre- pandemic numbers; however, it has taken four-years.
Chair Gordo shared with the Committee that a few years ago the budget review process changed from the entire budget being presented to the City council, with short presentations by departments, to where currently individual Committees with jurisdiction over departments hear more detailed presentations. The new process allows Committee members more time to rereview the budget; however, all Councilmembers do not listen to all the presentations. Chair Gordo is open to feedback on how well the new process is working.
On the order of the Chair and consensus of the Committee, the item was received and filed.
INFORMATION
ONLY: FY 2025 CAPITAL IMPROVEMENT PROGRAM - SECOND QUARTER
MONITORING REPORT
Chair Gordo introduced the item and Matthew Hawkesworth, Acting Assistant City Manager/Director of Finance, provided a brief introduction.
On the order of the Chair and consensus of the Committee, the item was received and filed.
ADJOURNMENT: On the order of the Chair, the special meeting of the Finance Committee was adjourned at 4:47 p.m.
ATTEST: ______________________
Mayor Victor Gordo, Chair
Finance Committee
____________________
Gloria Acevedo
Recording Secretary
NEW BUSINESS
ITEM 1
1. AMEND THE HOUSING DEPARTMENT’S FISCAL YEAR
2025 OPERATING BUDGET BY RE-APPROPRIATING
$1,403,121 FOR THE DOOR OF HOPE DAVID AND
KATHERINE LEE HOME TRANSITIONAL HOUSING PROJECT
NEW BUSINESS
ITEM 2
2. AMEND THE FY 2025 CIP BUDGET TO ADD THE
WASHINGTON PARK STORMWATER PROJECT AND
AUTHORIZE THE CITY MANAGER TO EXECUTE A
FUND TRANSFER AGREEMENT WITH THE LOS
ANGELES COUNTY FLOOD CONTROL DISTRICT TO
ACCEPT $12,649,271 OF COMPETITIVE SAFE, CLEAN
WATER PROGRAM GRANT FUNDS
INFORMATION ONLY
ITEM 3
3. PASADENA CENTER OPERATING COMPANY FINANCIAL
UPDATE
DEPARTMENT OF FINANCE
April 14, 2025
TO: Finance Committee
FROM: Matthew E. Hawkesworth
Director of Finance
SUBJECT: Pasadena Center Operating Company Financial Update
At the request of the Finance Committee, financial updates for the Pasadena Center Operating Company, will be provided on an ongoing basis like those being provided for the Rose Bowl Operating Company.
The attached financial update is through February 2025. Overall revenues are slightly lower than budget; however, revenues from ice skating and tax (Transient Occupancy Tax (TOT) and Tourism Business Improvement District (TBID) continue to all trend higher than estimates. Expenditures are trending slightly below budget and when offset by revenue, represent a positive gain of $1.78 million from operations and $3.7 million when including TOT, debt service, and Convention Visitors Bureau for the fiscal year through February 2025. While some of this positive gain can be attributed to TOT and TBID, the economic strength of the ice-skating rink continues to stand out.
In addition to the financial data through February 2025, the Directors Report through March 2025 is attached (Attachment B). This report provides as an excellent resource, combining a narrative of year-to-date activities and key operational, or performance data.
Attachments:
A – Year-to-Date Actuals vs. Budget through February 2025 B – Director’s Report March 2025
/-------- Year - to - Date Through /
Actual Budget
Actual vs.
Budget Prior Year CY vs. PY
% Change
CY vs. PY
FY 2025
Adopted Budget
Fav / (unfav) Fav / (unfav)
Period Ended
February 2025
Operating Revenue
Convention Center 1,799,000$ 1,968,000 $ (169,000)$ 1,887,000$ (88,000)$ -4.7% 2,910,000$ Other rentals & Commissions 1,434,000 1,449,000 (15,000) 1,301,000 133,000 10.2% 2,130,000 Subtotal Center revenue 3,233,000 3,417,000 (184,000) 3,188,000 45,000 1.4% 5,040,000 Civic Auditorium & Facility Fees 906,000 1,146,000 (240,000) 1,078,000 (172,000) n/a 1,630,000 Food Service Commission 859,000 806,000 53,000 797,000 62,000 7.8% 1,100,000 Parking Garage 1,305,000 1,379,000 (74,000) 1,199,000 106,000 8.8% 2,100,000 Ice Skating Center 2,387,000 2,104,000 283,000 2,353,000 34,000 1.4% 3,200,000 Total Operating Revenues 8,690,000 8,852,000 (162,000) 8,615,000 75,000 0.9% 13,070,000 Investment Earnings 150,000 150,000 - 17,000 133,000 782.4% 300,000 Total Revenues: 8,840,000 9,002,000 (162,000) 8,632,000 208,000 2.4% 13,370,000 Center Operating Expenses
Convention Center 5,342,000 5,705,000 363,000 4,690,000 (652,000) -13.9% 8,973,000
Parking Garage Expense 252,000 251,000 (1,000) 216,348 (35,652) -16.5% 380,000 Ice Skating Center 1,308,000 1,398,000 90,000 1,271,000 (37,000) -2.9% 2,137,000 Total Center Operating Expense 6,902,000 7,354,000 452,000 6,177,348 (724,652) -11.7% 11,490,000 Operating Results: 1,938,000 1,648,000 290,000 2,454,652 (516,652) -21.0% 1,880,000 Debt Service - Loans 159,000 159,000 - - (159,000) 275,000 Net Gain/(Loss) 1,779,000$ 1,489,000 $ 290,000 $ 2,454,652 $ (675,652) $ -27.5% 1,605,000$ TOT / Bonds Debt Services
Transient Occupancy Tax 8,805,000 8,430,000 375,000 8,249,000 556,000 6.7% 12,060,000 Debt Services & Allowance 7,757,000 8,039,000 282,000 7,062,000 (695,000) -9.8% 12,060,000 Net Gain / (Loss) 1,048,000$ 391,000 $ 657,000 $ 1,187,000 $ (139,000) $ -11.7% -$ Convention Visitors Bureau
TBID Assessment 3,278,000 2,826,000 452,000 2,738,000 540,000 19.7% 4,120,000 Convention Visitors Bureau Expenses 2,390,000 2,735,000 345,000 2,040,000 (350,000) -17.2% 4,067,000 Net Gain / (Loss) 888,000$ 91,000 $ 797,000 $ 698,000 $ 190,000 $ 27.2% 53,000$ Total PCOC
Total Revenue 20,923,000$ 20,258,000 $ 665,000$ 19,619,000$ 1,304,000$ 6.6% 29,550,000$ Total Expenses 17,208,000 18,287,000 1,079,000 15,279,348 (1,928,652) -12.6% 27,892,000 Toal Net Gain / (Loss) 3,715,000$ 1,971,000 $ 1,744,000 $ 4,339,652 $ (624,652) $ -14.4% 1,658,000$ sage Intell
46 Attachment A
Fiscal Year 2025
Feb-25
Projects Location Budget Amount Actual Amount Over / (Under) Status Restoration of the exterior façade; and replacement of
exterior stairs. Civic Auditorium plaza and the lower-level interior spaces. Civic 250,000.00
- (250,000.00)
General Facility Maintenance Repair
including Civic, Ice Rink, Conference Ctr, Exhibition Hall and Waterproofing / Painting Civic exterior General 750,000.00 213,580.38 (1) (536,419.62)
1,000,000.00 213,580.38 (786,419.62)
Notes: (1) Purchased ride along scrubber ($74,000)
Upgrade Ice Rink Rubber Flooring ($46,000)
Replaced Civic Drapes ($47,000)
Painting Exterior Conference Building ($47,000)
Capital Improvements Programs
47
SECTION TITLE
DIRECTORS
REPORT
March 2025
48 Attachment B
SECTION TITLE
January – March 14th Definite Bookings:
13 Bookings; 5949 Total Room Nights
7 of the 13 bookings are repeat clients
25,632 YTD total definite rooms: 56% to FY25 goal of 46,000 Highlights:
• Paramount Global, February 2025, 291 total rooms
• Kaiser Permanente, May 2025, 70 total rooms
• Golden State Tattoo, September 2025, 169 total rooms
• North Am Soc for the Study of Romanticism, Nov 2026, 880 total rooms • IEEE Nuclear Science Symposium, November 2027, 2008 total rooms January – March 14th New Leads:
44 new leads; 23,191 total room nights
Highlights:
• Wildlife Resilient Structures Conference, Sept 2026, 620 total rooms • Intl Symposium for Testing and Failure Analysis Conference, Sept 2027, 835 total rooms
• IEEE Magnetism and Magnetic Materials Conference, January 2028, 1440 total rooms
Definite Bookings (19):
Highlights:
• Front Row Card Show, March 2025
• Institute for Brain Potential, April 2025
• Golden Futures Expo, April 2025
• Intl Interior Designers Assn SoCal Chapter, May 2025
• LA County Metropolitan Transportation Authority, May 2025 Definite Bookings (8):
Highlights:
• Christian Assembly Church, April 2025
• Sturniolo Triplets, April 2025
• KP Bernard J Tyson School of Medicine, May 2025
CVB
CONVENTION CENTER
CIVIC AUDITORIUM
DIRECTORS REPORT
PROFESSIONAL MEETINGS AND EVENT SALES
49
SECTION TITLE
HOTEL OCCUPANCY (%)
DIRECTORS REPORT
VISIT PASADENA UPDATE
Source: STR
HOTEL ADR (A VERAGE DAILY RATE $)
December January February
FY24 60.4 56.9 73.1
FY25 67.0 81.8 88.5
60.4 56.9
73.1 67.0
81.8 88.5
0.0 10.0
20.0 30.0
40.0 50.0
60.0 70.0
80.0 90.0
100.0
FY24 FY25
December January February
FY24 226.79 201.75 207.07
FY25 207.61 223.81 228.12
226.79
201.75
207.07207.61
223.81
228.12
150
160
170
180
190
200
210
220
230
240
FY24 FY25
50
SECTION TITLE
CONTRACTED ROOM NIGHTS & ACTIVE LEADS 2015-2028
DIRECTORS REPORT
PROFESSIONAL MEETINGS AND EVENT SALES
NOTES:
• Activity for 2025 and 2026 remains healthy. The number of room nights associated with leads for 2006 has increased by 1607 since January 1st.
• Lead volume for January 2025 was down versus January 2024, but rebounded in February (up 9% compared to leads in February 2024.)
• 2025 cancelled rooms increased by 800 due to Eaton Fire impact. (Two small corporate meetings totaling 195 rooms, Antiquarian Booksellers totaling 560 rooms, South Coast Fencing totaling 45 rooms.)
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DIRECTORS REPORT
PROFESSIONAL MEETINGS AND EVENT SALES
WASHINGTON DC CLIENT EVENT
Matt Hourihan represented Visit Pasadena at our
annual Washington DC client luncheon. Forty current
and potential national association clients joined us to learn more about Pasadena and our ability to host
professional business events of all sizes. Clients
included: American Astronomical Society, American
Trucking Associations, American Bankers Association,
National Association of State Procurement Officials,
National WIC Association, and many others.
MILES PARTNERSHIP DESTINATION
DECISIONS WEBINAR
Miles Partnership sponsors annual research focused on
how travelers choose their vacation destinations. The
2025 research included "disasters and destination
perception" information. Studied disasters included
Charlottesville protests (Aug 2017); Las Vegas mass
shooting (Oct 2017); Santa Barbara Thomas Fire (Dec
2017) and focused on short-term and long-term
impacts of visitor perceptions of the destinations.
Kristin McGrath, along with representatives from Fort
Myers and Asheville, were invited to present on the
importance of recovery destination marketing and the
role it plays in building confidence of the potential
visitor.
DESTINATION CALIFORNIA
Debbie Vail represented Visit Pasadena at Meeting
Professionals Intl Southern California Chapter's 2025
Triumph & Trends meeting. Debbie was a featured
speaker and had the opportunity to assure the meeting
professional community of SoCal that Pasadena is open
for business and eager to host professional meetings and events post-fire.
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DIRECTORS REPORT
PROFESSIONAL MEETINGS AND EVENT SALES
MEETINGS BLOOM STRONGER
HERE
Visit Pasadena launched a strategic recovery
campaign, “Meetings Bloom Stronger Here” to
restore confidence in the city for professional
meetings and events. Campaign elements included
email marketing and digital advertising. The
campaign highlighted the economic importance of
tourism in supporting local businesses and the
community. Additionally, it addressed critical
concerns such as air quality, safety, and
accessibility, reassuring planners that Pasadena
remains a welcoming and vibrant location for
professional meetings and events.
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DIRECTORS REPORT
MARKETING & COMMUNICATIONS
LEVERAGE UCLA BIG 10
Visit Pasadena partnered with Madden Media to
reactivate targeting for sports tourists from
Oregon and Ohio in anticipation of the Rose
Bowl Game on January 1st. Oregon targeting
began the week of December 11th, while Ohio
targeting began December 23rd.
Banner ads on ESPN, Yahoo, Crossword, MLB,
Solitaire
• 100k impressions
• 71 clicks
• 84 conversations
• .07% CTR (national benchmark 0.05%)
PARTNERSHIP WITH BURBANK
AIRPORT
Hollywood Burbank Airport and Visit Pasadena
reactivated its previous targeted advertising
campaign to attract Oregon Duck fans to
Pasadena and the airport in anticipation of the
Rose Bowl Game on January 1st. The campaign
ran December 12 – January 1 with a dedicated
landing page that received 643 views.
VISITOR HOTLINE
Website Statistics
• Rose Parade Guide
o 51,916 views
• Rose Bowl Guide
o 33,153 views
• Floatfest Guide
o 53,964 views
• Chatbot
o 410 questions
o Peak from December 31 – January 2
o Majority of inquiries involved bag policy
and parking for the parade, game, and
Floatfest
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DIRECTORS REPORT
MARKETING & COMMUNICATIONS
TRA VMEDIA IMM
Mandi Prince participated in TravMedia's
International Media Marketplace (IMM), a leading
global networking event that connects the travel
industry with editors, journalists, broadcasters, and
influencers, offering opportunities for pre-
scheduled meetings and networking. As a result,
Pasadena received coverage in People Magazine
and Conde Nast Traveler.
REVERSE CANADA MISSION VISIT
CALIFORNIA IN SAN DIEGO
Mandi Prince also represented Visit Pasadena at
Visit California’s Reverse Canada Mission. The media
mission is an important opportunity to build
relationships with media through one-on-one
meetings, and interactive events.
VISIT CALIFORNIA
COME PLAY IN PASADENA
Visit California launched campaign focused on
aiding the Los Angeles region beginning 2/3/2025.
The campaign distribution included: out-of-home
ads, digital ad units and audio streaming in Las
Vegas, Phoenix, Tucson, San Francisco, San Diego,
and Sacramento
.
INDUSTRY MEETINGS
Christine Susa attended the California Travel
Association (CalTravel) Spring Board Meeting to
connect with industry partners. Christine Susa and
Mandi Prince also attended Visit California’s
Outlook Forum and Travel & Tourism Marketing
Association (TTMA) quarterly luncheon.
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DIRECTORS REPORT
MARKETING & COMMUNICATIONS
RECOVERY MARKETING VIDEO
In response to the Eaton Fire, the marketing team produced a 2-minute video highlighting the importance of visiting Pasadena, supporting local businesses, and showcasing the vibe of the city, making sure to show blue skies, welcoming streets, and a relaxing, safe feeling. The humanitarian video featured 11 businesses across three districts, including interviews with three business owners.
The messaging emphasized Pasadena is open for business. 11% of workforce are engaged in the hospitality industry and reliant on tourism for their livelihoods. Tourism will support local businesses and contribute to the vital ecosystem. Visiting Pasadena will make a meaningful difference. 31k
views
21k
reach
184
shares
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DIRECTORS REPORT
MARKETING & COMMUNICATIONS
SOCIAL MEDIA
For the 1st week of January, social media featured
reels and promotion to drive tourism to the area.
From January 7th through mid-February, in response
to the Eaton Fire, Visit Pasadena paused all
promotional content and focused on providing
accurate, informative content related to the fire, its
containment, the evacuation center at the Pasadena
Convention Center, and basic information regarding
the Red Cross and other donation/recovery
efforts. Promotional content resumed in
late February, focusing on Black History Month,
Lunar New Year, and supporting the community .
Reel Highlights
• A Love Letter to Pasadena (Unpaid Collab with
Visit California)
• 57.7k views
• 2,381 likes
• DineLA
• 34.3k views
• 542 likes
• Lunar New Year Celebrations
• 18.7k views
• 642 likes
• Black History Month: April Blooms (Unpaid
Collab with City of Pasadena)
• 17.7k views
• 815 likes
January February FYTD
Website
Pageviews 287,000 56,000 1,291,000
Website Users 153,000 132,000 753,000
DIGITAL STATS (January and February)
Audience
Net
Audience
Growth
Published
Posts Impressions Engagements Engagement
Rates
Video
Views
All Platforms 100,586 1,955 241 1,319,659 25,962 2% 270,996 Instagram –
Visit Pasadena 46,481 1,082 729 349,736 19,817 5.7% 181,847 Facebook –
Visit Pasadena 29,084 558 488 529,762 3,069 .6% 60,726
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DIRECTORS REPORT
MARKETING & COMMUNICATIONS
Number of
Articles YTD Readership YTD
Visit Pasadena Travel 17 9.2M
Visit Pasadena and PCOC 22 10M
EARNED MEDIA
MEDIA COVERAGE
CONDE NAST TRA VELER
“Even in fire-affected areas, businesses are eager to welcome visitors. “Supporting our local businesses is one of the most effective ways to make a difference in Pasadena right now,” Visit Pasadena Executive Director Kristin McGrath said. ‘We’d be honored to have travelers become part of our rebuilding story.’” January 31, 2025. Link
. Also syndicated on Yahoo and AOL.
PEOPLE
“In Pasadena — where the famous Rose Bowl Stadium is currently serving as the Incident Command Post for first responders — many communities were impacted by the Eaton Fire. As they continue to recover from the tragedy, it's important for travelers to come and support small businesses now more than ever, says Kristin McGrath, Executive Director of Visit Pasadena.
In the wake of the Eaton Fire, we've witnessed the resilience and generosity of our Pasadena community. The outpouring of support really makes you believe in the best of humanity," she tells PEOPLE.
McGrath adds, "Beyond donations, shopping and dining at local small businesses in Pasadena will make a huge impact. Many of our restaurants and retail shops are run by families who live in Altadena and work in Pasadena and have lost their homes in the fire. Supporting them breeds hope and provides a much-needed sense of normalcy as they work to rebuild their lives.” January 24, 2025. Link
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DIRECTORS REPORT
MARKETING & COMMUNICATIONS
EARNED MEDIA
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DIRECTORS REPORT
CONVENTION CENTER
FEATURED EVENTS
• Distinguished Speaker Series – Malcom Gladwell
• CA State Association of Counties 2024 Annual Mtg.
• Anime Pasadena 2024
• Nutcracker! Magical Christmas Ballet
• Naturalization Ceremony
• Clarity Research – Car Research
• Art Center College of Design – Fall Graduation
• Jurassic Quest
• NAACP 2025 Image Awards
EVENT STATS
Number of
Events Attendance
November 14 40,314
December 11 14,355
January/February 8 16,770
CA State Association of Counties 2024 Annual Mtg.
Jurassic Quest
FACILITY HIGHLIGHTS/UPDATES
• All metal halides lamps inside Exhibit Halls A and B
have been successfully retrofitted to energy-efficient
LED lighting. This project was completed by PCOC
Engineering department in December.
• The Pasadena Convention Center served as an
evacuation center and shelter from the evening of
January 7 through February 17. The facility operated
as a shelter for 42 days with residents/evacuees
maintaining a 24/7 operations to ensure essential
support services. The Center's staff and service
providers responded swiftly providing critical
resources such as set up, cleaning, maintenance,
guest services, meals, internet access, and other
necessary assistance to sustain shelter operations.
NAACP 2025 Image Awards
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SECTION TITLE
ICE SKATING CENTER
HIGHLIGHTS
• Veterans Day was busy this year, with most
Freestyle sessions reaching full capacity. During
the 1 PM to 3 PM Public Session, we welcomed
a total of 175 skaters, marking an impressive
increase of 70 skaters compared to last year.
• A brand new threshold was meticulously
installed at the entrance of the Zamboni doors,
ensuring a seamless transition between the ice
rink and the machine's loading area.
• The Pasadena Maple Leafs hockey club hosted
their annual Holiday skate party, which brought
together skaters and their families for a festive
celebration. Families gathered to enjoy hot
cocoa and seasonal treats, while children
participated in fun games and activities. The
highlight of the party was a special visit from
Santa Claus, who took photos with the skaters
and spread festive cheer.
• On December 23rd, we had a special surprise at
our Public Session when Bailey, the beloved
mascot of the LA Kings, made an appearance.
With his energetic personality and enthusiasm
for hockey, he skated around to interact with
fans of all ages, posing for photos. It was an
unforgettable experience that added an extra
layer of excitement to our skating session!
DIRECTORS REPORT
ICE SKATING CENTER
Skating School Number of
Skaters
Number of
Drop-Ins
2024-25 Winter Semester 909 59
PROGRAM REGISTRATIONS
Hockey Adult
League
Number of
Teams
Number of
Skaters
Number of
Drop-Ins
2024 Fall 30 350 668
• Month of December
• 11,866 Admissions
• 8,998 Skate Rentals
• Week of Christmas
• 6,837 Admissions
• 5,719 Skate Rentals
• Week of New Years
• 4,955 Admissions
• 4,268 Skate Rentals
• Day of Christmas Eve
• 340 Admissions
• 297 Skate Rentals
• Day of Christmas
• 489 Admissions
• 451 Skate Rentals
• Day of New Years Eve
• 423 Admissions
• 391 Skate Rentals
• Day of New Years
• 471 Admissions
• 394 Skate Rentals
HOLIDAY PUBLIC SESSIONS
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ICE SKATING CENTER HIGHLIGHTS
• On Sunday, February 2nd, the USFS competitive Rose City Crystals synchronized team proudly reclaimed the title of the 2025 Pacific Coast Sectional Open Juvenile Champion, a title they last held in 2018.
• The L.A. Kings organization has dedicated significant effort to promote their Learn-To-Play program this Spring, aiming to reverse a concerning trend of declining registration numbers over the past few years. Historically, the program has seen fewer participants each season, which prompted the team to collaborate closely with the rink and launch an enhanced marketing campaign this year. Their hard work is beginning to pay off, as evident from the current statistics:
this year, the program has attracted 98 registrations, a remarkable increase compared to just 30 participants last year. This surge in interest highlights the team's
commitment to fostering youth hockey and engaging the
community.
DIRECTORS REPORT
ICE SKATING CENTER
Skating School Number of
Skaters
Number of
Drop-Ins
2025 Early Spring Semester 847 10
PROGRAM REGISTRATIONS
Hockey Adult
League
Number of
Teams
Number of
Skaters
Number of
Drop-Ins
2025 Winter 26 300 450
ICE SKATING CENTER OPERATIONS
• The rink performed maintenance on the Zamboni, which
hadn't been done since it was purchased six years ago.
They focused on several essential repairs, including the installation of new studs on the tires to enhance traction while operating on the ice.
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