Economic Development & Technology Committee
April 15, 2025

Old Pasadena is nationally recognized for its vibrant down-town revitalization. From its foundation nearly 150 years ago as the heart of a thriving resort town to a mid-century blighted area ripe for demolition, Old Pasadena has come full circle as one of the brightest jewels in the Crown City.Old Pasadena is:300 Shops and Restaurants3,000 Residential Units22 BlocksNational Register of Historic Places2 City Parks2 Metro Stations

California non-profit corporation, formed in 1999, dedicated to protecting, preserving, and promoting Old PasadenaManaged by a professional staff of 4 and led by an 18-member Board of Directors, made up of a cross-section of Old Pasadena stakeholders, including property owners, business owners, residents, and city management.Contracts with the City of Pasadena to implement and manage the programs and priorities of the Property-based Business Improvement District (PBID)We utilize revenue from a special property tax assessment on Old Pasadena properties as well as city contributions, to fund programs that serve the collective interests of the owners, tenants, and residents of Old Pasadena.

Sales increased 95% from $374.1M in 2014 to $728.6M in 2023 compared to the city-wide increase of 49%. Old Pasadena represented more than half (55%) of all Central District sales and 17% of total city sales in 2023.

Old Pasadena is the number one destination in the City of Pasadena by far, attracting 6.8M visitors annually, 250% more visitors than the second most popular destination, The Rose Bowl Stadium. The number of visits has grown significantly to an average of 131,000 weekly visitors in 2023.

During the pandemic (2020-2021) Old Pasadena had a permanent business closure rate of 16.1%, compared to the state of California, which had 39.1% of small businesses close permanently. Old Pasadena even saw new businesses OPEN during the pandemic, resulting in a net closure rate of only 5.1%!

Additional hours to Clean and Safe programs.Updated cleaning equipment.Increased Marketing budget.New staff position: Business Relations ManagerAssist businesses in navigating city permitting processes.

July 14 – City Council closes public hearing and ballots are counted.

Council Authorizes:• Resolution Establishing Old Pasadena Management District (OPMD).• Appoint OPMD as the Owner’s Association for the PBID.• Baseline Services Contract and the agreement for services.May 19 – City Council opens public hearing and city staff mails renewal ballots.Now – Collecting Petition Signatures from property owners.

THANK YOU!