Fire, Police and Public Information Office
May 5, 2025
Fireworks Mitigation Efforts
Anthony James, Deputy Chief, PFD
Sean Dawkins, Commander, PPD
Lisa Derderian, Public Information Officer
Fire, Police and Public Information Office
Initiatives
• Early outreach to combat Illegal
Fireworks Activity and Increase
Public Awareness
• Reduce potential for bodily harm
• Reduce overall risk of fire
loss to the community
2 Fire, Police and Public Information Office
Pre 4th of July Mitigation Efforts
• Early activation of Fireworks Task Force and
patrols prior to July 4
• 3900 Hazardous Vegetation Inspections
• Use of Pasadena Fire personnel patrolling high risk
areas
• Robust messaging campaign
• Engagement of all media outlets in English and
Spanish
• Press Conference
3 Fire, Police and Public Information Office
Fireworks Social Media Ads
• City of Pasadena Ads
4 Fire, Police and Public Information Office
Fireworks Social Media Ad Stats
5 Instagram Stats
• Total Reach/Impressions: 59,632
• Total Likes: 1,483
Facebook Stats
• Total Impressions: 3,042
X (Twitter) Stats
• Total Reach/Impressions: 7,508
Nextdoor Stats
• Total Impressions: 6,123
Fireworks Ads (June 18 – July 8)
• Facebook and Instagram
• Reach: 115,163
• Impressions: 149,108
• Pasadena Now
• Impressions: 422,521
• Clicks: 1209
Fire, Police and Public Information Office
Prevention
• (18) “A” frame signs were deployed
throughout the City of Pasadena
• (18) 2 foot by 4 foot signs were
placarded around the Rose Bowl
parking and all entrances into the
Rose Bowl for the soccer game
• City Electric Signs
• Vehicle Stickers
• Signs posted throughout the City
6 Fire, Police and Public Information Office
City Enforcement
• Deployment period
> Monday, June 17, 2024 to Saturday, July 6, 2024
1800 to 0200 hours
» Enhanced staffing deployment consisting of personnel from PPD and PFD
» PPD Officers, Sergeants, Arson and PFD Shift Investigators July 4
» PPD Officers, Sergeants, Arson and PFD Shift Investigators » PFD Fire Cart, Water Tender, Two Firework Prevention Teams » *Special Event Staff and Command Staff
7 Fire, Police and Public Information Office
Did our efforts work?
• Total calls for service by community
> 2021: 248
> 2022: 129
> 2023: 145
> 2024: 129
• Total Citations written
> 2021: 23
> 2022: 9
> 2023: 23
> 2024: 13
> Total Firework related fires and injuries:
1 Palm Tree Fire 8
Fire, Police and Public Information Office
Did our efforts work?
• 2021: 58 pounds of
fireworks seized
• 2022: 19 pounds of
fireworks seized
• 2023: 118 pounds of
fireworks seized
• 2024: 48 pounds of
fireworks seized
> Half seized from
Altadena
9 Fire, Police and Public Information Office
July 4th CFS Heat Map
10 Fire, Police and Public Information Office
Proposed Citation Increase
• Possession only of a safe and safe firework (PMC 14.30.030) 1st Violation: Proposed Fine: $250
2nd Violation: Proposed Fine: $500
Additional: Proposed Fine: $750
• Possession only of a dangerous firework (PMC 14.30.030) 1st Violation: Proposed Fine: $300
2nd Violation: Proposed Fine: $600
Additional: Proposed Fine: $800
11 Fire, Police and Public Information Office
Proposed Citation Increase
• Discharge only of a safe and safe firework (PMC 14.30.040) 1st Violation: Proposed Fine: $500
2nd Violation: Proposed Fine: $750
Additional: Proposed Fine: $1,000
• Discharge only of a dangerous firework (PMC 14.30.030) 1st Violation: Proposed Fine: $650
2nd Violation: Proposed Fine: $850
Additional: Proposed Fine: $1,000
12 Fire, Police and Public Information Office
Summary
• Summary
> Fireworks pose a continued challenge to Public
Safety
> Mitigation through early messaging, outreach, and
education remains a priority
> City continues to emphasize public information,
awareness, inspections, patrols and enforcement
to reduce fireworks activity, injuries, and fires
> As a further deterrent, we propose escalating fees
for the possession and discharge of illegal fireworks
13 Fire, Police and Public Information Office
Summary
Where do we go from
here?
14