AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
SPECIAL MEETING NOTICE
MAY 8, 2025
PUBLIC MEETING 5:00 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Jessica Rivas, District 5
Steve Madison, District 6
Jason Lyon, District 7
STAFF
David Klug, Economic Development Director
Dion O’Connell, Assistant City Attorney
Betty Gao, Recording Secretary
MISSION STATEMENT
The City of Pasadena is dedicated to delivering exemplary municipal services, responsive to our entire community and consistent
with our history, culture and unique character.
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Items on the agenda may not be called in order listed.
Agendas and supporting documents are available on the Internet at https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/
Materials related to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online and listed as: “Supplemental Agenda Material Received after the Posting of the agenda”
PUBLIC COMMENT AT THE ECONOMIC DEVELOPMENT AND TECHNOLOGY
COMMITTEE MEETING FOR
MAY 8, 2025 AT 5:00 P.M. WILL BE ACCEPTED IN-PERSON AND BY VIDEOCONFERENCE/TELECONFERENCE.
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CITY OF PASADENA
NOTICE OF SPECIAL MEETING OF THE
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
MAY 8, 2025
PUBLIC MEETING 5:00 P.M.
PASADENA CITY HALL, GRAND CONFERENCE ROOM
100 NORTH GARFIELD AVENUE, ROOM S038
NOTICE IS HEREBY GIVEN that the special meeting of the Economic Development and Technology Committee, will be held on Thursday, May 8, 2025, at 5:00 p.m., in the Grand Conference Room to discuss matters on the attached agenda.
_____________________
Tyron Hampton, Chair
Economic Development and
Technology Committee
I HEREBY CERTIFY that this agenda in its entirety, was posted on the Internet at https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/ and on the Council Chamber Bulletin Board, Room S249, and the Bulletin Board in the rotunda area; City Hall, 100 North Garfield Avenue, this 5
th day of May 2025 by 5:30 p.m. and that copies hereof were emailed or delivered to each member of the City Council and to each local newspaper of general circulation, radio or television station requesting notice in writing, all of which recipients are identified on the distribution herein below.
Katrine Panoyan
City Manager’s Office
DISTRIBUTION:
City Council Los Angeles Times
City Manager Pasadena Journal
City Attorney Pasadena Now
Public Information Officer Pasadena Star News
Pasadena Weekly La Opinion
Pasadena Independent
SPECIAL MEETING
AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
MAY 08, 2025
Public Meeting: 5:00 P.M.
Grand Conference Room, Pasadena City Hall
100 North Garfield Avenue, Room S038
PUBLIC MEETING – 5:00 P.M.
ROLL CALL
PUBLIC COMMENT – LIMITED TO ITEMS ON THIS SPECIAL MEETING AGENDA
AND WILL BE HEARD AT THE TIME THE ITEM IS CONSIDERED
APPROVAL OF MINUTES
OLD BUSINESS
NEW BUSINESS
1. BUDGET WORKSHOP-FY2026 RECOMMENDED OPERATING BUDGET
A. PASADENA CENTER OPERATING COMPANY (PCOC)*
B. PASADENA COMMUNITY ACCESS CORPORATION BOARD (PCAC)*
C. CITY MANAGER’S OFFICE-ECONOMIC DEVELOPMENT AND
WORKFORCE INVESTMENT BOARD*
INFORMATION ONLY
ADJOURN
*Attachment
NEW BUSINESS
1. BUDGET WORKSHOP-FY2025 RECOMMENDED OPERATING BUDGET
A. PASADENA CENTER OPERATING COMPANY (PCOC)*
B. PASADENA COMMUNITY ACCESS CORPORATION BOARD (PCAC)*
C. CITY MANAGER’S OFFICE-ECONOMIC DEVELOPMENT AND
WORKFORCE INVESTMENT BOARD*
A. PASADENA CENTER OPERATING COMPANY (PCOC)*
Pasadena Center Operating Company
(PCOC)
FY 2026 Recommended Budget
Economic Development & Technology Committee
May 8, 2025
1 Mission Statement
The mission of the Pasadena Center Operating
Company (PCOC) is to promote Pasadena as a
meeting and travel destination in an effort to maximize economic impact through the development of
meetings, conventions, entertainment events and
tourism by providing professionally managed facilities
and first-class service.
2 Pasadena Center Operating Company
3 Operating Revenue By Source
FY 2024 FY 2025 FY 2025 FY 2026 %
Actual Adopted Revised Recommended change
Revenue
Convention Center & Civic 7,920,000$ 7,770,000 $ 7,370,000 $ 7,980,000 $ 8.3% Parking Garage 1,926,000 2,100,000 1,900,000 1,900,000 0.0% Ice Skating 3,147,000 3,200,000 3,150,000 3,300,000 4.8% T Total Operating Revenue 12,993,000 13,070,000 12,420,000 13,180,000 6.1% Transient Occupancy Tax 11,608,000 12,060,000 12,060,000 12,231,000 1.4% Tourism BID Assessment 4,148,000 4,120,000 4,120,000 4,248,000 3.1% Interest Earnings 329,000 300,000 300,000 300,000 0.0% Total Revenue 29,078,000 $ 29,550,000 $ 28,900,000 $ 29,959,000 $ 3.7% Transfer from Reserve (for CIP) 2,500,000 1,000,000 1,000,000 3,000,000 Pasadena Center Operating Company
4 Expense By Cost Category
FY 2024 FY 2025 FY 2025 FY 2026 %
Actual Adopted Revised Recommended change
Expenses
Convention Center & Civic 7,482,000$ 8,973,000 $ 8,575,000 $ 9,059,000 $ 5.6% Parking Garage 385,000 380,000 400,000 401,000 0.3% Ice Skating Center 1,927,000 2,137,000 2,184,000 2,267,000 3.8% Loans - 275,000 293,000 293,000 0.0% Center Expenses 9,794,000 11,765,000 11,452,000 12,020,000 5.0% Convention Vistors Bureau 3,670,000 4,067,000 4,057,000 4,187,000 3.2% Total Operating Expenses 13,464,000 15,832,000 15,509,000 16,207,000 4.5% Debt Service 11,608,000 12,060,000 12,060,000 12,231,000 1.4% Total Expenses 25,072,000 $ 27,892,000 $ 27,569,000 $ 28,438,000 $ 3.2% Capital Improvement Project 2,500,000 1,000,000 1,000,000 3,000,000 FTEs 98 98 98 98 5 Pasadena Center Operating Company
o Revenues are expected to grow by 3.7% over FY 2025 revised forecast budget
o Expenses will grow to meet increased costs and inflation (3.2%) o TOT expected to be flat and TBID slightly up to FY 2025 o 194 room AC Hotel – first year of operation
o Ice Rink revenues and participation continue to remain strong o America’s Got Talent reduction in space and revenue
o Anticipated transfer to reserves of approximately $1.52M Significant Changes From FY 2025 Budget
Pasadena Center Operating Company
Key Issues
o Anticipate TOT will meet debt service payment short of $500K allowance
o Hotel occupancy will remain flat/slightly down in FY 2026 due to:
o AC Hotel Opening
o Inflated occupancy in FY 2025 due to Eaton Fire
o Unknown impacts of Federal Government restrictions (workforce and travel) o Unknown Eaton Fire impact on Short Term Rental inventory o STR’s conversion to long term occupancy
o Ongoing short-term and long-term CIP needs - $3M in FY 2026 6 FY 2026 Key Issues and Strategies
Pasadena Center Operating Company
7 Strategies
o Continue to solicit high end convention and entertainment events o Increased spending on leisure advertising to reduce Eaton Fire misperceptions
o Continue to partner with Visit California to leverage sales and marketing opportunities:
o LA Dodgers, 2026 FIFA World Cup and LA28 Olympics
o 100th Anniversary of Route 66
o Continue to partner with the Rose Bowl Stadium on concerts, Big 10 Football and events driving TOT/TBID room nights and revenue FY 2026 Key Issues and Strategies
Strategies
• Continue to coordinate with local hotel community to increase Pasadena’s presence at key industry business event tradeshows • Continue to collaborate with City of Pasadena Economic Development and local business improvement districts to strengthen the vitality of the city’s unique culinary and retail offerings • Continue investment in our online presence – website
enhancements, new video and photography and social media presences
• Continue a robust CIP to ensure long-term success of the Convention Center, Civic Auditorium, and Ice Skating Center 8 FY 2026 Key Issues and Strategies
Pasadena Center Operating Company
B. PASADENA COMMUNITY ACCESS CORPORATION BOARD
(PCAC)*
Pasadena Community Access
Corporation (PCAC)
FY 2026 Recommended Budget
Economic Development & Technology Committee
May 8, 2025
Pasadena Community Access Corporation
Background
2 • PCAC (“Pasadena Media”) is one of City’s three Operating Companies
• Serves as umbrella organization for Pasadena’s PEG Stations:
Arroyo -- Public Access
KLRN & PCC-TV -- Education Access
KPAS -- Government Access
Pasadena Community Access Corporation
Purpose and Function
• Provides community access to local cable TV
• Operates studio for producing & cablecasting PEG
programming
• Staffs KPAS & creates government info programming,
including live Council meetings, press conferences,
public service announcements, special events, &
emergency info
• Provides training, resources and facilities for the public to successfully produce their own TV programs
• Serves as City’s official administrator and disbursing entity for 1 Percent PEG fee collected from cable providers
• Oversees & administers all policies, regulations, rules and procedures for use and scheduling of local access
channels
3 Pasadena Community Access Corporation
FY 2025 Accomplishments
• Winner of Several Awards for Programming
> ACM West WAVE Awards for What’s Up Pasadena! and
for Arroyo Now’s profile of the Mt. Wilson Observatory
• Continue to Address Compensation Deficiencies
> Raised minimum wage to $20/hr with 6% salary market
adjustments and 3% COLAs for other staff
• Meet Current Needs, Plan for the Future
> Adapting to community information needs via content
creation and desired skills via training offerings
> City requests increasing, now including all meetings in council chamber, accomplished without adding staff
> Developed comprehensive five-year strategic plan
4 Pasadena Community Access Corporation
Operating Expense by Category
5 Expenses FY 2022
Actuals
FY 2023
Actuals
FY 2024
Actuals
FY 2025
Projected
FY 2025
Adopted
FY 2026
Proposed
Personnel $699,379 $772,228 $805,155 $851,828 $882,292 $894,890 Occupancy $209,135 $192,571 $209,842 $229,793 $225,546 $228,047 Services &
Supplies $91,588 $95,001 $121,667 $109,385 $98,162 $102,063 Total $1,000,103 $1,059,800 $1,136,664 $1,191,006 $1,206,000 $1,225,000 FTEs 11 11 12 12 12 12
Pasadena Community Access Corporation
Operating Revenue by Source
6 Sources FY 2022
Actuals
FY 2023
Actuals
FY 2024
Actuals
FY 2025
Projected
FY 2025
Adopted
FY 2026
Proposed
General
Fund $967,000 $1,052,000 $1,095,000 $1,155,000 $1,155,000 $1,172,000 Production
Services $45,956 $30,765 $35,435 $43,000 $33,600 $33,600 Programs /
Membership $14,907 $10,959 $8,948 $18,000 $17,400 $19,400 Total $1,027,863 $1,093,724 $1,139,383 $1,216,000 $1,206,000 $1,225,000 Pasadena Community Access Corporation
1% PEG (Public Education Government) Fee
• By State Law, cable companies collect 1 percent “PEG
Fee” from cable television subscribers
• Fee restricted for capital improvements & equipment to benefit all local channels & PEG system (not operating) • Between FY20 & FY24, PEG fees fell ~2.5%/yr ($250k to $232k), but fell 10% last year to $209k
• City retains 20 percent of PEG monies
• FY25 funded projects include robotic cameras and van
wraps for PCAC and a PUSD boardroom upgrade for KLRN
7 FY 2024
Actual
FY 2025
Adopted
FY 2026
Recommended
PEG Fees Received
by PCAC $167,492 $170,000 $155,000
Pasadena Community Access Corporation
Significant Changes from FY 2025
Budget
• Increased Personnel Costs ($19,000)
> Raise minimum wage to $21/hr
> 3-5% COLA at Jan. 2026
> Slight benefits decrease due to FT/PT changes
• Increased Occupancy Costs ($2,501)
> Rent escalator
• Increased Services & Supplies ($3,901)
> Increases in auditing/accounting fees,
Leadership Pasadena participation, etc.
8 Pasadena Community Access Corporation
FY 2026 Priorities
• Increased City media needs
> Maintain committee and commission coverage
> Continue to expand partnerships with departments
• Implement Strategic Plan
> Enhancing training including workforce development
> Building partnerships and diversifying funding
> Community hub development
> Improving community awareness and engagement
> Accessibility initiatives ensuring access for all
9 C. CITY MANAGER’S OFFICE-ECONOMIC DEVELOPMENT AND WORKFORCE INVESTMENT BOARD*
City Manager Office
Economic Development Division
Foothill Workforce Development Board
FY 2026 Recommended
Operating Budget
Economic Development & Technology Committee
May 8, 2025
Economic Development Division
Division Overview
• Economic Development Division encourages business
investment opportunities & supports business retention & attraction activities
• Economic Development Division manages the Foothill
Workforce Development Board to ensure businesses
have access to qualified & employable talent
2 Economic Development Division
FY 2025 Accomplishments
• Adopted the Economic Development Strategic Plan – 5 year plan • Piloted the Dine Out Pasadena program
> 14 businesses will receive new and upgraded structures by June 2025 • Former Kaiser Site – 434-470 North Lake Ave
> Evaluating responses from developers for design, planning, financing & development for mixed-use development
• Launched Deep Tech Marketing Campaign
> A regional marketing campaign on behalf of life science & tech. • Business Engagement Events
> Small Business Fire Relief, Pasadena Restaurant Resilience, Green Business Workshop, and two Valued Pasadena Partners breakfast • Expanded Shop Local Campaign
> Featured 25 businesses in videos who served as welcome stations • Acquired one commercial property, three residential properties for affordable housing, and 14 of 17 residential properties from CalTrans 3 Economic Development Division
Appropriations by Category –
Economic Development
4 Expenses FY 2023
Actuals
FY 2024
Actuals
FY 2025
Adopted
FY 2026
Recommended
% Change
26-25
Personnel $1,104,664 $1,276,680 $1,561,728 $1,724,645 10.4% Services & Supplies $362,210 $1,013,159 $515,350 $590,350 14.6% Internal Services $218,747 $256,613 $243,194 $275,852 13.4% Grand Total $1,685,621 $2,546,452 $2,320,272 $2,590,847 11.7% FTE 9.0 9.0 0.0
Economic Development Division
Significant Changes from FY 2025
5 • FY 2026 appropriation increase of 11.7% overall
• Personnel increase of $163k (10.4%) due to increase of citywide salary and benefits
• Services & supplies increase of $75k (14.6%) due to
maintenance/repair work of leased and unoccupied
City owned facilities
• Internal Service increase of $32k (13.4%) due to DoIT technology costs and BSFMD facility maintenance costs
Economic Development Division
FY26 Enhancement Requests –
Economic Development
6 DESCRIPTION FUND TOTAL
AMOUNT
Labor Compliance Program software
subscription to track participation in First
Source Local Hiring Program
General Fund $32,000
Implement Economic Development Strategic
Plan
- Marketing consultant - $120,000
- Consultant for district formation - $8,000
General Fund $128,000
Deep Tech marketing campaign General Fund $40,000
Total $200,000
Economic Development Division
FY 2026 Priorities
• Expand the Deep Tech campaign nationwide
• Increase number of projects to participate in First Source Hiring Program
> Release RFP for cloud-based certified payroll reporting software • Create a signature City event designed for and focused on businesses that will reinforce Pasadena’s brand
• Partner with Pasadena’s Small Business Development
Center (SBDC) and Women’s Business Center to provide
ongoing workshops, events, and tailored 1:1 assistance to small and micro businesses
7 Economic Development Division
FY 2026 Priorities
• Dine Out Pasadena Program
> Launch round 2 for structures in alleyways and parking lots • Develop a local rewards program incentivizing
community members to support local businesses with a
digital rewards card
• Start the district planning phase of work with Lamanda Park stakeholders to further efforts to form a property- based improvement district
• Collaborate with Innovate Pasadena to scale up 2025
Connect Week event activities
8 Foothill Workforce Development Board
FY 2026 Recommended
Operating Budget
Economic Development Division
Foothill Workforce Development Board
• Five-city consortium
> Pasadena, South Pasadena, Sierra Madre, Arcadia, Duarte > 252,381 residents as of 2023
• 100% grant funded
10 Economic Development Division
Appropriations by Category –
Foothill Workforce Development Board
11 Expenses FY 2023
Actuals
FY 2024
Actuals
FY 2025
Adopted
FY 2026
Recommended
% Change
26-25
Personnel $1,378,220 $1,759,652 $2,416,829 $2,020,378 -16.4% Services & Supplies $1,513,492 $1,983,990 $1,906,082 $1,596,886 -16.2% Internal Services $1,119 $46,157 $8,978 $20,796 131.6%
Grand Total $2,892,831 $3,789,799 $4,331,889 $3,638,060 -16% FTE 18.0 14.0 -4.0
Economic Development Division
Significant Changes from FY 2025 Budget -
Foothill Workforce Development Board
12 • Services & Supplies reduced by $309,196
mainly due to reduction in subcontractor
training services
> Provides individuals access to training programs
> Grant-funded
• Personnel expenses reduced by 4 FTE due
to end of grant funding
• Internal services increase due to estimated
fleet maintenance costs
Economic Development Division
FY 2025 Accomplishments –
Foothill Workforce Development Board
• Served 6,040 individuals including job seekers or
unemployed workers via One Stop Career Centers
> Provided 46,136 services to individuals seeking workforce services > Created 278 internal job orders & provided 4,804 job referrals • Provided 1,028 employer services
• Held 22 Business Service events with 1,000 attendees and 6 job fairs
• Responded to 12 Worker Adjustment and Training
Notification (WARN) notices regarding company
layoffs/closures affecting 545 employees
13 Economic Development Division
FY 2026 Priorities –
Foothill Workforce Development Board
• Spend 30% of funding towards training opportunities for individuals
> Health services, transportation, maintenance/manufacturing • Targeting 7 Vocational Training & Job Fairs
• Seek New Grant Funds
> Apprenticeship programs for youth – PCC and Duarte lead applicants
> CalTech grant application – Lithium Battery Manufacturing > Pursue additional grants for youth
14 Economic Development Division
FY 2026 Priorities –
Foothill Workforce Development Board
• Successfully Implement Regional Equity Recovery
Partnership Grant
> Collaboration with Pasadena City College
> Provide work experience for Arts programs
> Complete grant work by December 2025
• Implement Helping Justice-Impacted Reenter
Employment (HIRE) grant program
> Launch program with Flintridge Center
> Provide training and support services to justice impacted participants
15