Economic Development
Old Pasadena Management District
Property-Based Business Improvement
District Renewal
City Council Meeting
July 14, 2025
Economic Development
Old Pasadena District Boundaries
2 Economic Development
Old Pasadena PBID Background
• Formed in 2000, Renewed in 2005, 2010, 2015
• Requesting 4th Renewal (January 1, 2026- December 31, 2035) 3 Economic Development
4 PBID Renewal Process
PBID Renewal is a multi-step process
• Management Plan Drafted - Prior to the petition phase, a management plan was drafted outlining the goals, objectives, budget and assessment formula.
• Petition Collection Phase – Petitions were signed by property owners whose combined assessments exceed 50% of the proposed
assessment.
• Adoption of resolution of intention – City Council adopted the Resolution of Intention (#10130) May 19, 2025. The City Clerk mailed ballots for the renewal to the property owners within the District and set the July 14, 2025 public hearing date to tabulate the ballots. • Ballot Phase – Renewal ballots were sent out to each property owner in the proposed renewed district. Returned ballots in support must outweigh those in opposition based on the amount of assessment to be levied collectively on the returned ballots.
Economic Development
Proposed 2026 PBID Budget
5 ACTIVITY Allocation %
Clean, Safe & Beautiful $2,315,000 74.3%
Business Support & Marketing $480,000 15.4%
Advocacy & Administration $320,000 10.3%
TOTAL $3,115,00 100%
Economic Development
Proposed Assessment Rates
Assessment Rate Lot Assessment Ground SF
Assessment
Non-Ground
Assessment
Premium+ Zone $0.44897 $0.58960 $0.39503
Premium Zone $0.35918 $0.47168 $0.31602
Standard Zone $0.26938 $0.35376 $0.23702
6 Sample Parcel Assessment in Premium + Zone
To calculate the assessment for a parcel in the Premium + Zone with 10,000 lot square feet + 7,500 ground floor square feet + 15,000 non- ground floor square feet, its total parcel assessment is calculated as follows:
(10,000 x $0.44897) + (7,500 x $0.58960) + (15,000 x $0.39503) = $14,837.15 total parcel assessment
Economic Development
City Annual Contribution
7 Payment Of
Assessments For City
Owned Properties*
Payment Of
Quantified General
Benefits
Contribution To
Support Enhanced
District Services
$349,849 $77,875 $669,050
17 parcels including
Central Park,
Memorial Park, Fire
Station 31, garages.
Benefits beyond
special benefits
provided to parcels
in PBID. 2.5% of total
budget.
Enhanced services
beyond baseline
services including
porter/cleaning
service, tree well
maintenance and
more.
Note: These contributions will be paid from the Old Pasadena Parking Meter Fund (Fund 213) and Off- Street Parking Facilities Fund (Fund 407) and have been included in the City’s annual operating budget. There is no impact to the General Fund.
*Subject to a maximum of 5% per year or the Consumer Price Index (CPI) for All Urban Consumers for the Los Angeles-Long Beach-Anaheim metropolitan area, subject to approval by PBID Board of Directors.
Economic Development
Recommendations
• Conduct a Public Hearing on the proposed renewal of the Old Pasadena Management District Property-Based Business
Improvement District (PBID);
• Find that adopting a resolution renewing the Old Pasadena Management District Property-Based Business Improvement District is exempt from the California Environmental Quality Act (CEQA) per Section 15061(b)(3) (common sense exemption); and
Upon closing of the Public Comment portion of the Public Hearing, that the City Council:
• Order the tabulation of all ballots received and not withdrawn, and request a report on the tabulation results as soon as possible.
Upon receipt of the report on the tabulation of ballots, if the results of said tabulation show that a majority protest does not exist, it is recommended that the City Council:
8 Economic Development
Recommendations (contd.)
• Authorize the City Manager to enter into a Baseline Services Agreement and Agreement for Services with PBID for a period of 10 years in the annual amount of $669,050;
• Appoint the Old Pasadena Management District (acting by and through its Board of Directors) as the owners’ association for the purpose of making recommendations to the City Council on expenditures derived from the assessment, property
classifications, as applicable, and on the method and basis of levying assessments; and
• Adopt a final resolution “Renewing the Old Pasadena
Management District Property-Based Business Improvement District”
9 Economic Development
End of Presentation
10 Economic Development
Backup Slides
11 Economic Development
• California non-profit corporation, dedicated to
protecting, preserving, and promoting Old
Pasadena.
• Managed by a professional staff of 4 and led by
an 18-member Board of Directors, made up of a
cross-section of Old Pasadena stakeholders,
including property owners, business owners,
residents, and city management.
• Contracts with the City of Pasadena to
implement and manage the programs and
priorities of the Property-based Business
Improvement District (PBID).
• Utilizes revenue from a special property tax
assessment on Old Pasadena properties as well as
city contributions, to fund programs that serve the
collective interests of the owners, tenants, and
residents of Old Pasadena.
Old Pasadena is:
300 Shops and Restaurants
3,000 Residential Units
22 Blocks
National Register of Historic Places
2 City Parks
2 Metro Stations
Old Pasadena Management District Background
12 Economic Development
OPMD Activities
Clean, Safe & Beautiful
• Clean Teams that sweep streets and alleys, scrub and pressure wash sidewalks, remove litter and graffiti, increase the frequency of trash removal, and maintain landscaping.
• Community Ambassadors that provide information on activities and attractions, work with local police and business and property owners to prevent crime, offer outreach to reduce homelessness and address quality of life issues.
• Beautification improvements that make Old Pasadena more visually attractive, walkable, and bikeable, which may include wayfinding signage, trash cans, holiday décor, enhanced streetscape, planters, urban design plans, bicycle racks, and other facilities, etc.
13 Economic Development
OPMD Activities Cont’d
Business Support & Marketing
• Business Support services to advocate for businesses navigating the permitting processes.
• Marketing to promote a positive image for Old Pasadena as a premier regional destination, and services aimed at attracting a diverse consumer base, quality retail and office tenants, and private investment.
Advocacy/Administration
• Advocate for downtown policy issues that will improve the downtown business environment.
• Provide daily management to carry out the day-to-day PBID operations.
14 Economic Development
Old Pasadena Sales Growth
Sales increased 95% from $374.1M in 2014 to $728.6M in 2023 compared to the city-wide increase of 49%. Old Pasadena represented more than half (55%) of all Central District sales and 17% of total city sales in 2023.
15 Economic Development
Success in Visitation & Business Retention
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Cleaning, Maintenance, Beautification
17 Type of Service Enhanced Services Baseline Services
Street Sweeping 7 days/week 1x every 2 weeks
Public Trash (168) Serviced up to 14x/week Serviced up to 3x/week Pressure Washing
(sidewalks, alleys,
walkways)
Nightly None
Graffiti Removal Within 24 hour of notification Within 72 hours of notification Landscaping
Maintenance 7 days/week As schedule allows
Porter/Cleaning
Service Daily None
Replace Dead or
Damaged Trees
Average of 15 mature 24” box
trees planted annually
Small, 10-gallon specimens
planted as schedule allows
Economic Development
Proposed Increased Services
• Additional hours to Clean
and Safe programs
• Updated cleaning
equipment
• Increased Marketing budget
• New staff position: Business
Relations Manager
> To assist businesses in
navigating city permitting
processes
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