AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
REGULAR MEETING NOTICE
AUGUST 19, 2025
PUBLIC MEETING 5:00 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Jessica Rivas, District 5
Steve Madison, District 6
Jason Lyon, District 7
STAFF
David Klug, Economic Development Director
Dion O’Connell, Assistant City Attorney
Betty Gao, Recording Secretary
MISSION STATEMENT
The City of Pasadena is dedicated to delivering exemplary municipal services , responsive to our entire community and consistent
with our history, culture and unique character.
In compliance with the Americans with Disabilities Act of 1990, Assistive Listening Devices are available from the City Clerk’s Office with a 24-hour advance notice.
Please call (626) 744-4124 to request use of a listening device.
Language translation services are available for this meeting by calling (626) 744-4124 at least 24 hours in advance.
Habrá servicio de interpretación disponible para éstas juntas llamando al (626) 744-4124 por lo menos con 24 horas de anticipación.
Items on the agenda may not be called in order listed.
Agendas and supporting documents are available on the Internet at https://www.cityofpasadena.net/commissions/city -council-economic-development-technology/
Materials related to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online and listed as: “Supplemental Agenda Material Received after the Posting of the agenda”
PUBLIC COMMENT AT THE ECONOMIC DEVELOPMENT AND TECHNOLOGY
COMMITTEE MEETING FOR
AUGUST 19, 2025 AT 5:00 P.M. WILL BE ACCEPTED IN-PERSON AND BY VIDEOCONFERENCE/ TELECONFERENC E.
Link to City Meeting Policy:
cityofpasadena.net/CityCouncilMeetingPolicy
TO VIEW A LIVE STREAM OF THE MEETING:
http://pasadena.granicus.com/MediaPlayer.php?publish_id=9 AND
WWW.PASADENAMEDIA.ORG
In order to facilitate public participation at meetings the City will accept public comment in the following manner:
1. Whether participating in -person or virtually at the meeting, members of the public may provide public comment by submitting a speaker card prior to the start of public comment on that item, at the following webpage:
www.cityofpasadena.net/commissions/public-comment/
If a public comment speaker wishes to speak on more than one agenda item, please indicate which items on the online form (multiple item speakers will be handled according to the process posted on the agenda and as specified in the City meeting policy). Public comments are limited to 3 minutes each, and the Chair and Committee may limit this time if reasonable under the circumstances.
2. In-person Meeting Participation: Complete an online speaker card at the following website: www.cityofpasadena.net/commissions/public-comment/ After submitting a public speaker card, members of the public may attend the meeting in-person by coming to the Pasadena City Council Chamber, Room S249 at City Hall at the date and start-time of the posted meeting.
Virtual Meeting Participation: For virtual participants, you may attend by connecting to the meeting using a computer, other electronic device, or by telephone. Please review the agenda to identify the published start time for the meeting and connect to the meeting just prior to, or at the start of the meeting.
To participate in public comment for an item and to be recognized to speak, it is required that the speaker login to the meeting using the same name or telephone number used on the Speaker Card form. This will allow City staff to locate and promote the speaker into the meeting when it is time for their public comment.
Participants’ phone calls to the Committee meeting will be recorded as part of the Committee meeting. By staying on the line and making public comment during the Committee meeting by phone, you are agreeing to have your phone call recorded. Following is the connectivity information for virtual participation:
Computer or electronic devices, join the meeting at: cityofpasadena.net/cczoom Telephone only dial -in: 1-669-900-6833, Meeting ID: 161 482 446
3. Speaker Card Help Line: If a public comment speaker needs assistance in completing a speaker card, please call the City Clerk’s Office at: (626) 744-4124.
Help line will open 30 minutes prior to the posted start time of the meeting.
4. Members of the public may submit correspondence of any length prior to the start of the meeting, at the following email address:
Correspondence will be forwarded to the City Council prior to the start of the meeting, posted online, and made part of the legislative record for the item.
LIVESTREAM WITH CAPTIONING IS AVAILABLE AT WWW.PASADENAMEDIA.ORG, WWW.CITYOFPASADENA.NET/COMMISSIONS/AGENDAS ,
IF YOU NEED A REASONABLE MODIFICATION OR ACCOMMODATION PURSUANT
TO THE AMERICANS WITH DISABILITIES ACT
BECAUSE YOU ARE UNABLE TO PARTICIPATE ELECTRONICALLY AS SET FORTH ABOVE, CONTACT THE CITY CLERK’S OFFICE
AS SOON AS POSSIBLE AT (626) 744 -4124 OR
[email protected] .
CITY OF PASADENA
NOTICE OF REGULAR MEETING OF THE
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
AUGUST 19, 2025
PUBLIC MEETING 5:00 P.M.
PASADENA CITY HALL, COUNCIL CHAMBER
100 NORTH GARFIELD AVENUE, ROOM S249
NOTICE IS HEREBY GIVEN that the regular meeting of the Economic Development and Technology Committee, will be held on Tuesday, August 19, 2025, at 5:00 p.m., in the Council Chamber to discuss matters on the attached agenda.
_____________________
Tyron Hampton, Chair
Economic Development and
Technology Committee
I HEREBY CERTIFY that this agenda in its entirety, was posted on the Internet at https://www.cityofpasadena.net/commissions/city -council-economic -development -technology/ and on the Council Chamber Bulletin Board, Room S249, and the Bulletin Board in the rotunda area; City Hall, 100 North Garfield Avenue, this 1 4th day of August 2025 by 5: 30 p.m. and that copies hereof were emailed or delivered to each member of the City Council and to each local newspaper of general circulation, radio or television station requesting notice in writing, all of which recipients are identified on the distributio n herein below.
Katrine Panoyan
City Manager’s Office
DISTRIBUTION:
City Council Los Angeles Times
City Manager Pasadena Journal
City Attorney Pasadena Now
Public Information Officer Pasadena Star News
Pasadena Weekly La Opinion
Pasadena Independent
REGULAR MEETING
AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
AUGUST 19, 2025
Public Meeting: 5:00 P.M.
Council Chamber, Pasadena City Hall
100 North Garfield Avenue, Room S249
T
he City Council may take action on any item listed on this agenda as it deems appropriate following consideration and discussion of the matter.
PUBLIC MEETING – 5:00 P.M.
ROLL CALL
PUBLIC COMMENT ON MATTERS NOT ON THE AGENDA
Public comment will be limited to a total of 20 minutes at the beginning of the meeting and will continue at the conclusion of the meeting, if necessary.
Please limit comments to 3 minutes each.
APPROVAL OF MINUTES
• JUNE 17, 2025 – REGULA R MEETING*
• JULY 15, 2025 – REGULAR MEETING*
NEW BUSINESS
INFORMATION ONLY
1. E
CONOMIC DEVELOPMENT BUSINESS SUPPORT AND INCENTIVES*
2. OPEN REWARDS *
3. POTENTIAL CITY-OWNED PROPERTIES FOR AFFORDABLE HOUSING PROJECTS*
4. ECONOMIC DEVELOPMENT UPDATE*
ADJOURN
*Attachment
APPROVAL OF MINUTES
• JUNE 17, 2025 – REGULAR MEETING*
01 06/17/2025
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
JUNE 17, 2025 – 5:00 P.M.
MEETING
OPENING Chair Hampton called the meeting of the Economic Development and Technology Committee to order at 5:30 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Jessica Rivas
Councilmember Steve Madison (Absent)
Councilmember Jason Lyon
David Klug, Director of Economic Development
Jennifer Paige, Director of Planning and Community Development Jason Mikaelian, Deputy Director of Planning and Community Development
Israel Del Toro, Deputy Director of Planning and Community Development
Guille Nunez, Principal Planner of Planning and Community Development
Randy Mabson, Program Coordinator III
Deborah Membreno, Project Manager
Dion O’Connell, Assistant City Attorney
Betty Gao, Recording Secretary
APPROVAL OF MINUTES It was moved by Vice Mayor Rivas, seconded by Councilmember Lyon, to approve the minutes of May 08, 2025 (Special Meeting) , as submitted. (Motion unanimously approved) (Absent: Councilmember Madison)
PUBLIC COMMENT Sandy Annala, Pasadena resident, requested elaboration on management of the City’s relationship with the Pasadena Community Foundation and advocated for a centralized grant application office to better support departmental grant funding needs.
NEW BUSINESS RECOMMENDED PLAN CHECK AND OTHER PERMIT FEE
REDUCTIONS RELATED TO REBUILDING PROPERTIES DAMAGED
OR DESTROYED BY THE EATON FIRE DISASTER
Jennifer Paige, Director of Planning and Community Development , provided introductory comments, and Guille Nunez, Principal Planner of Planning and Community, summarized the staff memo as part of the PowerPoint presentation on the item, including providing information on the Eaton Fire, rebuild and recovery data, rebuild permit status map, plan check fees, permit fees, fiscal impact, proposed fee reductions; with both responding to questions.
Vice Mayor Rivas advocated for the General Plan Maintenance Fee and Technology Fee to be reduced and/or waived from the City’s building permit fees.
02 06/17/2025
Councilmember Hampton requested that all approved City building permits related to the Eaton Fire rebuild fee reductions be retroactive with an approval date of July 14, 2025.
In response to Councilmember Lyon’s inquiry on standardized plans, Jason Mikaelian, Deputy Direc tor of Planning and Community Development, provided information on the standardization plans and the City staff’s scope of work related to plan checking , and responded to questions.
In response to Councilmember Hampton’s inquiry on the Eaton Fire lawsuit, Dion O’Connell, Assistant City Attorney, responded that staff will discuss the matter with outside counsel and report back to the City Council.
Councilmember Hampton advocated for staff to collaborate with local non- profits for funding opportunities to assist with permitting fees; and advocated to reduce the City’s building permit fees by 50 percent for property owners effected by the Eaton Fire.
Betty Gao, Recording Secretary, reported that seven letters of correspondence w as received by the City Clerk’s Office, which was distributed to the Committee, posted online, and made part of the public record.
The Committee recessed at 6:21 p.m. and reconvened at 6:22 p.m.
The following individuals provided comments on the matter:
Susie Rhodes, Pasadena resident
Tom Cali, Pasadena resident
Ed Karim, Pasadena resident
Chris Arakel, Pasadena resident
Lauren Siegel, Pasadena resident
Totress Beasley, Pasadena resident
Natalie Majarran, Pasadena resident
Sandy Annala, Pasadena resident
Councilmember Lyon requested staff to provide an analysis on the regulations related to “gift of public funds” as soon as possible, in order for the City Council to be able to assist individuals negatively affected by the Eaton Fire.
Ms. Paige responded that staff is able to review and provide additional information on “like for like,” which was utilized in the City’s emergency order, a s well as information on a proposed 50 percent reduction of building and permit fees.
Chair Hampton supported limiting fee reductions to existing residents or their family members, excluding developers or new property owners, and asked staff to provide additional information on insurance reimbursement.
03 06/17/2025
Vice Mayor Rivas requested staff to provide a comparison analysis on the proposed building fee reductions, specifically which fees can and cannot be reduced with an explanation as to why or why not fees are not able to be waived. In addition, she would like side-by-side data with all the City’s building permit fees waived and the data from slide 18, “Additional Fee Reductions” from the staff PowerPoint presentation, which she believes would be a great way to frame the conversation to the City Council.
The Committee voiced support of Vice Mayor Riva’s request to provide information on waiving all City’s building permit fees to the maximum extent legally permitted. In addition, the Committee asked staff to determine the possibility of waiving all permit fees related to rebuilding properties damaged or destroyed by the Eaton Fire disaster, from other City departments (i.e. fire, water & power, public works).
Chair Hampton spoke in support of limiting new building of Additional Dwelling Units’ (ADU) construction to Single Family Residence (SFR) sites only, as the City has already significantly reduced ADU building fees. He asked staff to consider if the City Council decides not to waive all building permit fees, if staff is able to put a hold on the building fees until property owners are reimbursed by their insurance companies.
Councilmember Lyon asked staff to provide information on the costs associated with soil testing, how soil testing was included in the permit process, and other legal requirements related to soil testing and building permits.
Deputy Director Israel Del Toro provided information on other department’s fees related to building permits and responded to questions.
Following discussion, it was moved by Councilmember Lyon, seconded by Chair Hampton, to direct to provide additional information on the matter as detailed above, and forward the matter to the City Council for further consideration and discussion . ( Motion unanimously approved ) (Absent:
Councilmember Madison)
APPROVAL OF PASADENA ASSISTANCE FUND GRANT AWARDS IN
THE AMOUNT OF $150,000 FOR 2025 & 2026
Randy Mabson, Program Coordinator III, summarized the agenda report as part of the PowerPoint presentation on the item , and responded to questions.
Following a brief discussion, it was moved by Chair Hampton, seconded by Vice Mayor Rivas, to approve the staff recommendation and forward the item to the City Council for consideration. ( Motion unanimously approved) (Absent: Councilmember Madison)
04 06/17/2025
AUTHORIZE THE CITY MANAGER TO ENTER INTO A CONTRACT
WITH CHILDS DESIGNS FOR ADU PROJECT MANAGEMENT
SERVICES FOR AN AMOUNT NOT TO EXCEED $400,000
Randy Mabson, Program Coordinator III, summarized the agenda report as part of the PowerPoint presentation on the item, and responded to questions.
Following a brief discussion, it was moved by Councilmember Lyon, seconded by Vice Mayor Rivas, to approve the staff recommendation and forward the item to the City Council for consideration. (Motion unanimously approved) (Absent: Councilmember Madison)
INFORMATION ONLY ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUG,
ECONOMIC DEVELOPMENT DIRECTOR
PROCUREMENT 101 TRAINING
Due to time constraints, on the order of the Chair, and by consensus of the Committee, the above referenced items will be continued to a future Committee meeting.
Vice Mayor Riva’s asked staff to agendize for discussion the revitalization of North Lake area in the City.
Chair Hampton asked staff to return to the Committee with information on how the City is utilizing Artificial Intelligence (AI) in the City.
ADJOURNMENT:
On the order of the Chair, the meeting of the Economic Development and Technology Committee was adjourned at 7:09 p.m.
ATTEST:
____________________
Betty Gao
Recording Secretary
_________________________________
Tyron Hampton, Chair
Economic Development and Technology Committee
• JULY 15, 2025 – REGULAR MEETING*
01 07/15/2025
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
JULY 15, 2025 – 5:00 P.M.
MEETING
OPENING Chair Hampton called the meeting of the Economic Development and Technology Committee to order at 5:15 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Jessica Rivas (Via teleconference)
Councilmember Steve Madison
Councilmember Jason Lyon
David Klug, Director of Economic Development
Jennifer Paige, Director of Planning and Community Development Jim Wong, Director of Housing
Jason Mikaelian, Deputy Director of Planning and Community Development
Stacie Takeguchi, Chief Assistant General Manager
Guille Nunez, Principal Planner of Planning and Community Development
Brent Maue, City Engineer
Caroline Nelson, Program Coordinator II
Dion O’Connell, Assistant City Attorney
Betty Gao, Recording Secretary
Dion O’Connell, Assistant City Attorney , reported that Vice Mayor Rivas will be participating via teleconference , per the “just cause” exception pursuant to Government Code Section 59453(f)(2)(A)(i).
PUBLIC COMMENT Sonja Berndt, Pasadena resident, requested a hotel master lease update and voiced concerns with the City’s efforts with helping homeless individuals.
In response to Sonja Berndt ’s comments , Chair Hampton asked, Jim Wong, Director of Housing, to reach out to Ms. Berndt with information on the Economic Development Committee meeting that will discuss homelessness in the City.
INFORMATION ONLY CAPTURA — CALTECH STARTUP INTRODUCTION
David Klug, Director of Economic Development , provided introductory comments, and Christene Banda, C hief Operating Officer of Captura, presented the PowerPoint and video presentation on the item, including providing information on the company’s mission, background, progression, and facility; and responded to questions.
Councilmember Madison and Chair Hampton encouraged Captura to collaborate with the Environmental Advisory Commission (EAC), Pasadena Unified School District (PUSD) , and Foothill Workforce Development Board.
02 07/15/2025
The Committee thanked Captura and expressed appreciation for their good work.
Following a brief discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
APPROVAL OF MINUTES It was moved by Councilmember Lyon, seconded by Vice Mayor Rivas, to approve the minutes of May 20, 2025, as submitted:
AYES: Councilmembers Lyon, Madison, Vice Mayor Rivas, Chair Hampton
NOES: None
ABSENT: None
ABSTAIN: None
NEW BUSINESS CONTINUED DISCUSSION — PROPOSED FEE REDUCTIONS FOR
THE RECONSTRUCTION OF SINGLE -FAMILY HOMES DESTROYED
BY THE EATON FIRE
RECOMMENDATION: Staff recommends that for eligibl e properties (as defined in this report) the following related to fees for rebuilding a home destroyed by the Eaton Fire:
1) Waive Plan check building permit fees collected into the Building Fund (204) and the General Fund (101) with a total estimated cost of $3,203,500;
2) Reduce the Administrative Deposit for the Construction & Demolition Waste Management the Refuse Collection Fund (406) from
$1,500,000 to $125,000;
3) Waive Sidewalk Inspection Fees collected in the Project Management Fund (301) with a total cost amount of $14,250; and
4) Waive Fire Sprinkler and Landscape Review Fees collected in the Building Fund (204) with a total cost amount of $303,625.
Staff recommends for the following fees:
5) No waivers of Sidewalk Repair fees collected in the Project Management Fund (301) with a total estimated cost of $225,000; 6) No waiver of Pasadena Water and Power (PWP) fees collected in the Electric Service Fund (411) with a total estimated amount of $558,658; and
7) Defer discussion to a future date PWP fees collected in the Water Service Fund (412) with a total estimated amount of $2.25 million of PWP water service customers.
Jennifer Paige, Director of Planning and Community Development, provided introductory comments, and Guille Nunez, Principal Planning of Planning and Community, summarized the staff memo as part of the PowerPoint presentation on the item, including providing information on staff’s fee analysis and fees by other departments ; with both responding to questions.
In response to Chair Hampton’s inquiry on the sidewalk repair fee , City Engineer Brent Maue provided information on the City’s sidewalk maintenance program and responded to questions.
03 07/15/2025
In response to Chair Hampton’s inquiry related to the City’s water meters, Chief Assistant General Manager Stacie Takeguchi provided information on the City’s meter upgrade for fire sprinklers and responded to questions.
Chair Hampton requested staff to provide data on the City’s underground service charge fees and determine whether those fees can be used to reduce the electric service costs.
The following individuals provided comments on the matter:
Tom Cali, Pasadena resident
Rayan Karim, Pasadena resident
Zetta M Robinson, Altadena resident
Heidi Higgihs, Pasadena resident
Totress Beasley, Pasadena resident
Natalie Majarran, Pasadena resident
Zaven Daghlian, Pasadena resident
David Sharkes, Pasadena resident
Jill Shook, representing Making Housing and Community Happen Jirair Keuroghlian, Pasadena resident
Totress Beasley, Pasadena resident
In response to Chair Hampton’s inquiry r egarding “like for like ” reconstruction, Jason Mikaelian, Deputy Director of Planning and Community Development, responded that staff is working to maximize square footage, however additional stories beyond the original structure is not allowed.
Councilmember Lyon suggested using interest earned from the City’s reserves to cover the electric service fees without impacting ratepayer funds.
Chair Hampton advocated to waive all building permit fees related to the reconstruction of single -family homes destroyed by the Eaton Fire, including the sidewalk fee s, specifically for owners who will be living in their reconstructed homes, but for owners who choose to sell their properties, the new owners should be billed all building and permitting fees.
Following discussion, Councilmember Lyon recommended deferring waiving the 412-Water Service Costs fee as staff has not determined if the interest earned fee is able to cover the full amount of the Water Service Costs fee; and voiced support of Chair Hamptons recommendation with the exception of waiving the Water Service Costs fee.
Dion O’Connell, Assistant City Attorney, stated that staff will review relevant Pasadena City Charter Sections 1405 - The Use of Funds, and 1406 – Investment of Funds to assess the use of funds for electric service costs and provide an update to the City Council.
Betty Gao, Recording Secretary, reported that three letters of correspondence were received by the City Clerk’s Office, which were distributed to the Committee, posted online, and made part of the public record.
04 07/15/2025
Following further discussion, it was moved by Chair Hampton, seconded by councilmember Lyon, to waive all permit fees for the reconstruction of single-family homes destroyed by the Eaton Fire , with the exception of 412- Water Service Costs fee, and forward the item to the City Council for consideration and discussion:
AYES: Councilmembers Lyon, Madison, Vice Mayor Rivas, Chair Hampton
NOES: None
ABSENT: None
ABSTAIN: None
AUTHORIZE THE SUBMITTAL OF AN APPLICATION TO THE
BURBANK-GLENDALE-PASADENA REGIONAL HOUSING TRUST
FOR FUNDING IN AN AMOUNT NOT TO EXCEED $2,000,000 FOR AN AFFORDABLE HOUSING PROJECT AT 213 N. HILL AVENUE
Jim Wong, Director of Housing, provided introductory comments, and Caroline Nelson, Program Coordinator, summarized the agenda report as part of the PowerPoint presentation on the item, including providing information on project site, background, fiscal impact, and proposed recommendations, and responded to questions.
In response to Councilmember Madison’s inquiry on services provided, Maura Johnson, Director of Housing from Abbey Road, provided information on intensive case management services provided, and responded to questions.
The following individuals provided comments on the matter:
Sonja Berndt, Pasadena resident
Jill Shook, representing Making Housing and Community Happen
Following discussion, it was moved by Vice Mayor Rivas, seconded by Councilmember Lyon, to approve the staff recommendation and forward the item to the City Council for consideration and discussion:
AYES: Councilmembers Lyon, Madison, Vice Mayor Rivas, Chair Hampton
NOES: None
ABSENT: None
ABSTAIN: None
INFORMATION ONLY ECONOMIC DEVELOPMENT BUSINESS SUPPORT & INCENTIVES
Due to time constraints, on the order of the Chair, and by consensus of the Committee, the economic development business support will be continued to a future Committee meeting.
ECONOMIC DEV ELOPMENT UPDATE BY DAVID A. KLUG,
ECONOMIC DEVELOPMENT DIRECTOR
05 07/15/2025
Due to time constraints, on the order of the Chair, and by consensus of the Committee, the above reference item will be continued to a future Committee meeting.
ADJOURNMENT:
On the order of the Chair, the meeting of the Economic Development and Technology Committee was adjourned at 6:56 p.m.
ATTEST:
____________________
Betty Gao
Recording Secretary
_________________________________
Tyron Hampton, Chair
Economic Development and Technology Committee
INFORMATION ONLY
1. ECONOMIC DEVELOPMENT BUSINESS SUPPORT AND INCENTIVES*
Economic Development
Business Support &
Incentives
Economic Development & Technology Committee
August 19, 2025
Alignment with EconDev Strategic Plan
Economic Development Strategic Plan
2 • 2.0 Invest in Neighborhood and Small Businesses
• 2.3 Develop a Façade and Merchandising Technical Assistance Program • 0.2 Develop robust Communication, Marketing, and Public Relations • 1.1 Develop a robust Marketing Campaign on behalf of Life Science and “Deep Tech”
• 0.4 Create An Economic Development Performance Dashboard Our business support initiatives and incentives are in alignment with our Economic Development Strategic Plan including the following projects:
Business Support
3 Eaton Emergency Business Recovery Support
• Disaster Recovery Resources: Shared resources via our website, newsletter, individual calls, social media posts, and targeted emails. The California Restaurant Foundation awarded $10,000 grants to 51 businesses in Pasadena. • One-on-One Advising: Provided individualized support to businesses who requested support and proactively reached out to those who were in effected locations. Connected businesses with technical assistance, vacancies, grants, etc. • Events: Co-led two pop-up events with Pasadena SBDC/WBC that provided 1:1 advising and resources. One event engaged Pasadena and Altadena businesses, and the second was focused on restaurants. Staff also supported other events/pop-ups led by the Small Business Administration (SBA) and Altadena Chamber of Commerce
• Surveys: Surveyed businesses to provide targeted support and resources. • Community Connectors: Provided one-on-one support to residents and families to support with the debris removal processes during phase 1 and phase 2.
Business Support
4 • Status: Currently in planning stage but expect the program to launch at the end of the year.
• Summary: The program will support businesses with
storefront upgrades, façade improvements, and exterior
renovations.
• Goal: To support businesses in disadvantaged areas, in particularly low and moderate incomes areas, attract more foot traffic, increase customer interest, and boost sales. • Amount: Eligible businesses may qualify for up to $20,000. • Grantees: We anticipate 10 grantees.
• Applications/Information Sharing: Information will be shared via our newsletter, liaisons, and direct emails to encourage businesses to apply.
*program details are subject to change after launch*
Commercial Façade Improvement Program
(Figure is for sample purposes only)
Business Support
5 Eligible service areas will only include those in CDBG benefit service areas. Eligible tracks include parts of most Council Districts.
Business Support
6 • Summary: The program will assist local, low-to-moderate income, micro- enterprises impacted by the 2025 Eaton wildfire and windstorm.
Microenterprises are those with 5 employees or less including owners. • Eligible use of funds: Will include overhead and operational cost, working capital, rent and utilities, business inventory, salary and wages for employees, and marketing/adverting.
• Amount: Anticipate awarding a total of 25 micro-enterprises up to $5,000 each.
• Funding available: $125,000.
• Applications/Information Sharing: Information will be shared via our newsletter, liaisons, and direct emails to encourage businesses to apply. *program details are subject to change after launch*
Microenterprise Recovery Grant
Business Support
7 New Marketing Materials
We’ve updated our strategic communications including our messaging for various platforms. New marketing materials include a new brochure, ads, web content, and newsletter.
Business Support
8 Deep Tech Campaign
In February 2025, we launched our deep tech campaign which targeted regional areas Irvine (Life Science Hub), El Segundo (Deep Tech Hub), Burbank Airport, and DTLA. Our campaign had great performance, reaching 3.2 million impressions, and over 1,300 visits to our website.
Business Support
9 New Economic Development Data Dashboard
For transparency, information sharing, preparing for state and federal grants, and to inform stakeholders, we have created a data dashboard using PowerBI (a Microsoft data visualization tool). The dashboard is helping track local economic development data and launched August 2025.
Business Support
10 • Date: August 4, 2025, from 10am – 1pm
• Summary: EconDev hosted a workshop focused
on contracting preparedness. Topics included
contracting with the City of Pasadena, private vs.
public contracting, certifications, prime vs.
subcontracting, small and large contracting
opportunities, contracting platforms, and
capability statements.
• Goal: To offer businesses general procurement
guidance, along with specialized tips to enhance
their competitiveness in RFP applications for
major sporting event opportunities.
• Presenters: Business development/procurement
experts, City’s finance Department, Superbowl
Business Connect Program, and Pasadena
Women’s Business Center.
Contract Ready/Procurement 101 Workshop
Business Support
11 • Date: Tentative
• Summary: EconDev, in collaboration with
Risk Management, will host a training to
support businesses to be ADA accessible
and reduce the risk of ADA lawsuits. The
training will be led by Pacific ADA Center.
ADA Business Accessibility and Compliance
(Figure is for sample purposes only –
previously held webinar)
Business Support
12 “Shop Local Pasadena” campaign encourages residents and visitors to shop small and dine locally. In 2024, the campaign featured 26 local businesses as “Welcome Stations” across the City, with participating businesses offering shoppers free canvas totes and other promotions to raise awareness and drive traffic. EconDev staff will be expanding it’s Shop Local campaign in partnership with LA County.
Shop Local Pasadena
Business Support
13 This quarterly breakfast provides an opportunity for companies and leadership to meet, network, and collaborate. This year, we have hosted two VPPs focused on the Robotics and the Real Estate sectors.
Valued Pasadena Partners (VPP) Breakfast
Business Support
14 Dine Out Pasadena Grant & Street Fest
This program funded 14 new or refurbished outdoor dining patios. On June 22, 2025, at the Dine Out Street Fest, we celebrated the completion of 11 patios. This program and celebration were made possible with a $1.5M dollar grant from Congressmember Judy Chu, and local sponsors. Businesses received up to $45,000 to create or expand their dining areas. Round 2 applications, which will include alleyway and parking lot dining, will open later this year.
Business Support
15 Dine Out Pasadena Patios
Business Support
16 Business Support
17 Business Support
18 Business Support
19 Business Support
20 Business Support
21 Business Support
22 Media Hits
• Time Out LA – Things To Do in LA This Weekend
• LAist – Best Things To Do in LA & SoCal This Weekend
• Pasadena Now - City Fetes Resurgent Local Dining with Street Party on Sunday
• Pasadena Now Weekendr - Oh, the Flavors You’ll Taste! A Street Festival of Culinary Delights Awaits in Pasadena This Sunday
• Colorado Blvd News - Pasadena Celebrates Local Dining With Dine Out Pasadena Streetfest June 22
• Colorado Blvd News - Pasadena To Debut New Dining Platforms at Streetfest Celebrating Food and Community
• Pasadena Weekly - Patio Perfect: Dine Out Pasadena Streetfest heads outdoors
• Pasadena Now - Federal Grant Transforms Old Pasadena With New Outdoor Dining Infrastructure
• Pasadena Media – Dine Out Pasadena Press Conference
• Pasadena Media – Dine Out Pasadena Streetfest
Business Support
23 Business Support
24 Business Support
25 Business Support
26 Big Welcome
Business Support
27 Entertainment
Business Support
28 Lots of Fun!
Business Support
29 Economic Development Incentives
30 • Summary: This program creates jobs for Pasadena
residents and incentivizes new development through
financial assistance, and a construction tax rebate.
• Voluntary: Developers of private construction
projects costing more than $50,000 can participate
by hiring Pasadena residents to fill construction jobs.
Voluntary participants are eligible for a construction
tax rebate of 50% of the salary and benefits paid to
each Pasadena resident, up to 75% of the total
construction tax paid.
• Mandatory: Developers receiving city financial
assistance (loans, grants, financing, revenue
sharing, fee waivers, or any other form of financial
assistance) are required to participate in the First
Source Hiring program. The goal is to hire 15% of
project labor from Pasadena.
First Source Hiring Program
Economic Development Incentives
31 Active First Source Hiring Projects
# Developer Description Address Type/Progress
1 USC Keck Medical
Office Building
Approx. 103,000 sq ft of medical office
space
590 S Fair Oaks • Voluntary
• 16 Pasadena employees
2 Huntington Health
Medical Office Building
Approx. 100,285 square feet, four-story
medical office building
786 S Fair Oaks • Voluntary
• 10 Pasadena employees
3 Heritage Housing
Partners
58-unit homeownership condominium
complex with low-income and moderate-
income households
1880 Walnut Mandatory - 15% goal
4 Heritage Housing
Partners
10 units of housing for transitional age
youth
2318 E Foothill Mandatory - 15% goal
5 Hope, Inc. Affordable housing for persons with
intellectual and/or developmental
disabilities
940 N Summit &
760 Worcester
Mandatory - 15% goal
6 Door of Hope Single-family residential property for
homeless persons and families
724 N. Marengo Mandatory - 15% goal
7 Adobe Communities/
Centennial Place
144-unit single room occupancy complex
for permanent supportive housing
235 E. Holly Mandatory - 15% goal
Economic Development Incentives
32 Research and Development (R&D) Construction Tax Exemption A discount is available to new and existing medium/large commercial and industrial customers.
Customers can select from a (1) three-year rate discount or (2) Discounted interconnection fees. Eligible businesses are those that:
I. New medium and large commercial and industrial customer that:
• Have a 2012 North American Industry Classification System ("NAICS") code in one of the following categories: Construction (23), Manufacturing (31-33), Information (51), Scientific, Technical, and Professional Services (54), or restaurants (722511 or 722110) • Must upgrade the existing building and/or the electrical service interconnection, and are adding a minimum of 50 kW of projected electrical demand II. Existing medium and large commercial and industrial customers with projected incremental demand if a minimum of 50kW or 10% of existing demand, whichever is greater.
Economic Development Water and Power Rate
Any construction project with the "Research and Development-Office" or "Research and Development-Non-Office" land use designation as defined in Chapter 17 of the Pasadena Municipal Code (PMC) is exempt from paying a construction tax.
Economic Development Incentives
33 $1 Starter Rate Business License
I. New small start-up businesses
II. Have less than 5 employees, (2) have a 2012 North American Industry Classification System (NAICS) Code in Construction (23), Manufacturing (31-33), Information (51), and Scientific, Technical, or Professional Services (54), III. Located in a Commercial or Industrial zoned area as defined by City of Pasadena Municipal Code
Chapter 17.24 – Commercial and Industrial Zoning Districts No Business License Tax Revenue
The City of Pasadena does not impose a gross receipts tax and instead utilizes a flat- rate business license fee structure, which includes a base fee of $75 plus $15 for each employee beyond the first. Other cities impose a receipt tax depending on business activity.
Business License Incentives
Economic Development Incentives
34 Pasadena Water and Power (PWP) Business Programs
• Business Rebate Program – This rebate program aims to decrease businesses’ carbon footprint and encourages using energy efficient equipment. Qualifying equipment includes LED lamps, watt exterior LED fixtures with motion control and photo sensor, LED wall packs, pump controls, window film, A/C, water heater, restaurant equipment (freezers, electrical fryers, convection oven, etc.), and more. • Customized Incentive Program – This program provides tailored incentives to help offset upfront costs for complex energy efficiency and fuel substitution projects.
PWP team will complete a pre-install site.
• Water Savings Incentive Program (WSIP) – This program is for commercial customers looking to improve their water efficiency through upgraded equipment or services that do not qualify for standard rebates.
• Turf Replacement Rebate – PWP commercial customers are eligible to receive a $2 per square foot rebate for replacing turf with drought-tolerant and native plants, retrofitting to a drip/efficient irrigation system, and capturing rainwater.
End of Presentation
35 Thank you!
2. OPEN REWARDS*
City Manager’s Office – Economic Development Division
City Manager’s Office – Economic Development Division
Open Rewards Overview
Open Rewards is a digital shop -local platform developed to help communities support small businesses through cash -back rewards.
How it Works:
• Users download a free app.
• Create an account, linking a card for automatic tracking is optional. • Select “Pasadena, CA” as their community and shop at local businesses. • Rewards are earned when users pay with their card or upload receipts. • Redeem rewards within 3 months of purchase.
Key Features:
• No actions required from local businesses.
• Supports all payment methods.
• Credit, debit, cash.
• Offers digital and non -digital payout.
• Venmo, PayPal, Zelle , or check.
2 City Manager’s Office – Economic Development Division Pilot Program Design
3 Pilot Program Fund Size : $10,000
Rewards Percentage: 5%
• Can be customized by time, location, or business type.
Max Rewards Earned: $10 per transaction and $200 per user.
Expiration: 3-month limit, February 28, 2026 (final deadline).
Eligible Businesses:
• Must have a storefront and located within City limits. • Must be locally owned.
Restricted Businesses:
• Car dealerships and large national chains.
• Home -based business.
• Businesses primarily engaged in the sale of alcohol,
tobacco, cannabis, or firearms.
City Manager’s Office – Economic Development Division
How to Earn Rewards
4 City Manager’s Office – Economic Development Division How to Redeem Rewards
5 City Manager’s Office – Economic Development Division Full Cycle Rewards Process
7 Purchase books from an
independent bookstore.
Bought a gift from a
local beauty store.
Went to dinner
at Mama Lu’s
Dumpling
House.
Saved rewards to treat
your friend to brunch.
City Manager’s Office – Economic Development Division
Current Open Rewards Users
7 City Manager’s Office – Economic Development Division Key Partners and Vendors
Public Affairs Office (internal)
• All communication efforts including press releases, social media, and video series.
Printing Services (internal)
• Promotional materials and including digital/print graphics and signage.
Convention & Visitors Bureau (CVB)
• Define Promotes local tourism and amplifies program reach.
Property-Based Improvement Districts (PBIDS)
• Collaborate on merchant engagement and local promotion.
Bludot/Open Rewards
• Digital platform and technical support for program operations. 8 City Manager’s Office – Economic Development Division Pilot Program Timeline
Business Data Import: In Progress
• Economic Development will compile a list of local businesses to onboard.
Program Setup & Customization: Complete
• Define funding amount, rewards %, and redemption rules.
Marketing & Promo: August 2025
• Launch a targeted campaign to drive sign-ups and awareness.
Program Launch: September 2025
• Track spending data through dashboard during six-month pilot program.
Wind Down & Reporting: February 2026
• Final reporting and communication to close out the program effectively. 9 City Manager’s Office – Economic Development Division End of Presentation
10 3. POTENTIAL CITY-OWNED PROPERTIES FOR AFFORDABLE
HOUSING PROJECTS*
Potential City-Owned Properties
for Affordable Housing Projects
Economic Development & Technology Committee
August 19, 2025
City Manager Department-Economic Development Division
Properties not available and not planned for
Affordable Housing
3160 E. Del Mar Ave 159 S. Kinneloa Street
2 City Manager Department-Economic Development Division • Approximately 50k SF (311k in total)
• Vacant Land behind Exer urgent care
• No street access (land locked)
• Eaton Wash Stormdrain Project by PW
• Approximately 46k SF
• Environmentally contaminated Land
• Current Hydrogen Fueling Station
Project
Properties Potentially Suitable for
Affordable Housing
Housing Department
3 • 302 N. Garfield Ave.
• 1 Pepper St.
• 235 S. Bonnie Ave.
• 267 Cordova St. (Concord split)
• 3026 E. Orange Grove Blvd.
• 200 E. Washington Blvd.
City Manager Department-Economic Development Division
302 N. Garfield Ave
Surface lot with subterranean parking near City Hall (approximately 27k SF)
• Currently leased to Euclid Holdings, LLC for a remaining 5 years.
City Manager Department-Economic Development Division
4 1 Pepper Street
Vacant land in NW Pasadena at Fair Oaks Ave and Pepper Street (approximately 13k SF)
City Manager Department-Economic Development Division
5 235 S. Bonnie Ave
Vacant land in SW Pasadena on Del Mar Ave near PCC
(approximately 8k SF)
City Manager Department-Economic Development Division
6 Concord Lot Split
Parking lot at S. Marengo Ave and Cordova Street
(approximately 14k SF)
City Manager Department-Economic Development Division
7 3026 E. Orange Grove Blvd.
Vacant land (Partial of entire parcel) behind Vina Vieja Park (approximately 120k SF)
• SCE power lines on adjacent property.
City Manager Department-Economic Development Division
8 200 E. Washington Blvd
Vacant land in NW Pasadena at E. Washington Blvd and
N. Marengo Ave (Approximately 4k SF)
City Manager Department-Economic Development Division
9 Properties Presumed Not Suitable for
Affordable Housing
Housing Department
10 • 1565 Normandy Drive
• 1696 Lincoln Ave.
• 901 N. Fair Oaks Ave.
• 4463 Oak Grove Circle
• 2825 E. Walnut Ave.
City Manager Department-Economic Development Division
1565 Normandy Drive
Vacant parcel zoned for residential (approximately 13k SF) • Last parcel before entering La Cañada City limits.
• Steep hillside land
City Manager Department-Economic Development Division
11 1696 Lincoln Ave
“Sliver” of vacant land in NW Pasadena along Lincoln Ave exit (Approximately 7k SF)
• Possible sale to adjoining parcels (homeowners)
City Manager Department-Economic Development Division
12 901 N. Fair Oaks Ave
Vacant land in NW Pasadena at Fair Oaks Ave and Mountain Ave (approximately 4k SF)
• Possible sale to adjoining southern parcel (homeowner) City Manager Department – Economic Development Division 13 4463 Oak Grove Circle
Vacant parcel near Hahamonga Water Shed Park
(approximately 11k SF)
• Corner lot adjacent to La Cañada High School parking lot.
City Manager Department-Economic Development Division
14 District Mapping of City-Owned Parcels
Housing Department
15 Affordable Housing Interactive Map
City Manager Department-Economic Development Division
4. ECONOMIC DEVELOPMENT UPDATE*
MEMORANDUM
Date: August 19, 2025
To: Economic Development and Technology Committee
From: David A. Klug, Economic Development Director
Subject: Economic Development Update
The Economic Development Division is committed to supporting a thriving local economy. This memo provides an update on market conditions and the Division’s efforts.
1. Business Development
a. Notable Openings & Successes
i. Puppy Fades
, a new dog grooming salon created by Homeboy Industries, is now open at 446 S. Fair Oaks Ave. The salon is staffed by graduates of Homeboy’s 18-month reentry program, providing job training and employment for formerly incarcerated and gang- involved indivi duals. ii. Prenuvo , a high-tech medical imaging provider has opened its newest location at 475 S. Lake Ave. The company is a leader in the Direct Primary Care movement, offering proactive, full -body MRI scans as part of a preventative approach to
healthcare.
iii. BadAsh Bakes Bakery and Cafe ,
located at 247 E. Colorado Blvd. is
now officially open. The bakery
built a large following through viral
baking content and quickly
attracted lines of customers during
its soft opening. The menu
features popular items like matcha
cinnamon rolls, red velvet cake,
and banana pudding.
b. Economic Development Dashboard
Economic Development staff created a data dashboard using Microsoft Power BI to promote transparency, share information, prepare for state and federal grants, and keep stakeholders informed. The dashboard track s key local economic indicators and launch ed in August 2025.
2. Conferences & Special Events
a. LA County Small Business Forum
On May 28, the LA County Department of Economic Opportunity (LADEO) and Supervisor Kathryn Barger hosted the first 2025 LA Region Small Business Forum at the Pasadena Convention Center. Over 600 attendees, including small businesses, nonprofits, and entrepreneurs, accessed panels, permitting workshops, and direct support from more than 50 agencies and partners. The forum focused on recovery from recent wildfires and economic disruptions, while also preparing
businesses for major upcoming
events like the 2026 FIFA World
Cup and LA28 Games. Hosting
the event in Pasadena
underscored the City's role as a
regional hub for economic
recovery and support.
Businesses impacted by the
Eaton Fire received targeted
resources on access to capital,
training and legal aid, as well as
technology giveaways.
b. LABEST Bioscience Conference
Economic Development participated in the panel How to Build in LA:
Navigating the Planning & Permit Process in Greater Los Angeles at the 7th Annual LABEST Bioscience Conference, hosted by the UCLA Technology Development Group at the UCLA Luskin Conference Center on May 22. The event brought together leaders from UCLA Health, the David Geffen School of Medicine, Gilead, Amgen, Kite, and other bioscience innovators for a day of expert panels, networking, and research showcases. Staff engaged in a discussion on the intersection of public policy, economic development, and biotech innovation, highlighting Pasadena’s role in advancing life sciences growth and fostering regional collaboration.
c. Dine Out Pasadena Streetfest
On Sunday, June 22, the City hosted the Dine Out Pasadena Streetfest, bringing the community together to enjoy great food, live music, and family - friendly activities set against the backdrop of the new on -street dining structures in Old Pasadena. As Pasadena’ s restaurant community continues to recover from the challenges of the Eaton fire, Union Street between Raymond and Fair Oaks came alive in a celebration of resilience and the city’s vibrant culinary spirit. The event marked the official debut of eight new on-street dining platforms and three refurbished ones, showcasing the City’s investment in revitalizing the area. Streetfest was presented by the Economic Development Division with generous support from Dine Brands Global, Visit Pasadena, Old Pasadena Man agement District, Sunstone Investment Group, and the U.S. Small Business Administration.
d. California Association for Local Economic Development (CALED) At the 2025 CALED Conference, the City’s Economic Development Division received a CALED Award of Merit in the Programs and Promotions category.
The award recognized the City’s Economic Development Strategic Plan, completed in 2024, for its forward-looking, results-driven approach to inclusive economic growth. As part of the
conference, staff participated in a panel
discussion titled, Supporting Local Business
in Times of Uncertainty: Lessons from
Pasadena and Chino. The session
highlighted Pasadena’s approach to
business outreach, the importance of acting
on feedback, and the City’s efforts to
support small businesses during and after
the Eaton wildfire. Insights shared during
the panel offered practical strategies for
economic developers across the state.
e. Civitas
Staff attended the July Civitas meeting that discussed adaptive reuse efforts in Pasadena. Topics included existing supportive policies and streamlined approval processes for certain projects. Challenges such as rising construction costs, liability issues, and barriers like perceived risks and limited incentives were addressed. The discussion covered ideas for improving coordination, speeding approvals, and identifying potential buildings for redevelopment. Considerations were also made regarding including hotels in future ordinance revisions and possible code updates to better accommodate adaptive reuse projects.
3. Business Support and Networking
a. DoorDash’s Restaurant Disaster Relief Fund
DoorDash awarded $10,000 grants to 20 small restaurants impacted by the Eaton and Palisades wildfires in January, including Go China in Pasadena.
The grants were distributed through DoorDash’s Restaurant Disaster Relief Fund, in partnership with Hello Alice, to as sist with expenses such as rent, payroll, inventory, and equipment replacement. Since its launch in 2021, the fund has provided over $2.5 million in support to more than 250 restaurants nationwide. Local recipients in Altadena include Amara Kitchen, Café de Leche, and Side Pie.
b. Valued Partners Breakfast
On April 30, the Economic Development Division, in partnership with Mayor Gordo, hosted the Valued Pasadena Partners (VPP) Breakfast at Brookside Golf Club. The event brought together leaders from the robotics sector and Pasadena’s innovation ecosystem to showcase local technologies and explore opportunities for collaboration. Attendees received updates on the City’s economic development strategic plan, its deep tech campaign, and efforts to scale tech-focused messaging and storytelling. Speakers included representatives from Keck Medicine of USC and Honeybee Robotics (a Blue Origin company), who shared how advanced technologi es are being used in life-saving surgeries and lunar exploration. The conversation underscored the importance of collaboration between the City, institutions like Caltech , Art Center College of Design, JPL, and Pasadena’s growing community of tech companies. Events like this reinforce Pasadena’s reputation as a thriving hub for robotics and deep tech innovation, while providing a platform for industry leaders to exchange insights, address current challenges, and form new partnerships.
On June 25, the Economic Development Division hosted a real estate- focused VPP Breakfast at the historic Blinn House. The event brought together commercial real estate brokers and property owners for targeted updates on Pasadena’s commercial development activity. Highlights include a
retail market overview from Lee & Associates, an office sector briefing from CBRE, major development project updates from Planning staff, and updates on Javier’s restaurant project at One Colorado Pasadena and Arhaus located at 35 N DeLacey in the former Forever 21 building. Pasadena Water and Power also attended to support coordination on development efforts.
Economic Development staff shared updates on key priorities, including the deep tech business attraction campaign, Build It in Pasadena. This sector - specific gathering strengthened engagement between the City and the commercial real estate community.
c. Serve Robotics Warehouse Tour
As a follow-up to connections made during the recent Robotics Valued Pasadena Partners Breakfast, City staff conducted a site visit to the Serve Robotics warehouse in Los Angeles. During the visit, staff observed operations firsthand and engaged with the Serve team to learn more about their use of Personal Delivery Devices (PDDs) in other cities. The visit provided valuable insight into the company’s capabilities and operations. Staff will continue to explore
opportunities to support
innovation in last -mile
delivery while
prioritizing safety,
accessibility, and
community input.
d. Procurement 101
On August 4, Economic Development staff hosted a Procurement 101 workshop to help small businesses prepare for upcoming contracting opportunities. Businesses learned about procurement strategies, tips to increase competitiveness, certifications, and how to craft effective capability statements. Speakers and panelists i ncluded CMG Alliance, a business development organization; Antonio Watson, who provided insights on doing business with the City of Pasadena; Lizzy Okoro from the Pasadena Women’s Business Center; and Samona Caldwell, Director of Business
Connect, the small business program established to promote supplier diversity for Super Bowl LXI.
4. Tech. Startups & Science
a. Caltech researchers have developed a new imaging technique, photoacoustic computed tomography (PACT), a breast imaging method that uses laser and ultrasound to generate images without radiation, breast compression, or contrast agents. PACT was tested on 39 patients in collaboration with City of Hope and showed comparable or improved accuracy in distingui shing suspicious and malignant tissue compared to mammography and MR I. The technique incorporates machine learning to enhance detection of cancer - related features, including abnormal blood vessel growth . Further development aims to improve imaging quality and classification accuracy before potential clinical use.
b. Virtualitics, a Pasadena-based AI company, launched a purpose- built Generative AI Toolkit to support defense decision -making and logistics operations. Unlike generic AI platforms, the new toolkit develops specialized AI agents tailored to military needs, emphasizing speed, security, and operational alignment. Virtualitics plans to deploy the first AI agents this summer for predictive maintenance and material forecasting, ensuring human oversight remains integral. With a foundation in Caltech research and a track record of successful military contracts, the company positions itself as a leader in mission -focused AI solutions.
c. Caltech engineers have created PillTrek , a swallowable capsule that collects real-time data from the gastrointestinal (GI) tract. The device measures pH, temperature, glucose, serotonin, and other biomarkers using miniaturized,
wireless sensors. Current GI monitoring methods are invasive and limited.
PillTrek provides a non -invasive, low -cost alternative for tracking gut health across the entire digestive system. This research highlights Caltech’s role in advancing medical technology and positions Pasadena as a hub for health innovation with potential benefits in healthcare, research, and economic development.
d. VenHub , headquartered at 518 S Fair Oaks Ave, has launched fully automated, 24/7 smart retail kiosks operated by two robots, Barb and Peter.
Customers place orders through an app, and the robots fulfill and dispense items via lockers, with no on -site staff. VenHub currently operates in Hollywood, North Hollywood , Glendale, and the L.A. Metro Transit Center.
The company reports over $400 million in pre- orders.
e. Pasadena-based Bumo has raised $10 million in seed funding to expand its on-demand child care platform. Originally launched as a coworking space with on -site child care, the company now allows parents to book licensed child care by the day, including daycare, camps, and classes. Bumo operates in about 200 cities and works only with vetted, licensed providers. The platform aims to offer more flexible options for working parents, particularly those with nontraditional schedules.
5. Real Estate
On April 14, Economic Development staff toured Keck Medicine of USC’s new outpatient facility at 590 S. Fair Oaks Ave. Set to open in fall 2025, at 100,000 square feet and four stories tall, this will be Keck’s largest and most advanced outpatient location. Staff were guided through the facility’s key areas, which will offer a wide range of specialty services including cardiology, oncology, orthopedics, autoimmune care, outpatient surgery, imaging, pain management, and physical therapy.
The tour also highlighted cutting- edge features such as biology -guided radiation therapy, a breakthrough cancer treatment using real -time biological signals to improve precision. Designed to promote wellness, the building includes floor -to- ceiling windows, mountain views, and a rooftop healing garden. Keck will continue operating its existing site at 625 S. Fair Oaks Ave., which will expand its focus on primary care, digestive health, brain health, ENT, and ophthalmology.