AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
SPECIAL MEETING NOTICE
THURSDAY, JANUARY 29, 2026
PUBLIC MEETING 5:00 P.M.
MEMBERS
Tyron Hampton, Chair District 1
Jessica Rivas, District 5
Steve Madison, District 6
Jason Lyon, District 7
STAFF
David Klug, Economic Development Director
Dion O’Connell, Assistant City Attorney
Betty Gao, Recording Secretary
MISSION STATEMENT
The City of Pasadena is dedicated to delivering exemplary municipal services, responsive to our entire community and consistent
with our history, culture and unique character.
In compliance with the Americans with Disabilities Act of 1990, Assistive Listening Devices are available from the City Clerk’s Office with a 24-hour advance notice.
Please call (626) 744-4124 to request use of a listening device.
Lang
uage translation services are available for this meeting by calling (626) 744-4124 at least 24 hours in advance.
Habrá servicio de interpretación disponible para éstas juntas llamando al (626) 74
4-4124 por lo menos con 24 horas de anticipación.
I
tems on the agenda may not be called in order listed.
A
gendas and supporting documents are available on the Internet at https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/ Mat
erials related to an item on this Agenda submitted to the Economic Development and Technology Committee after distribution of the agenda packet will be posted online and listed as: “Supplemental Agenda Material Received after the Posting of the agenda”
PUBLIC COMMENT AT THE ECONOMIC DEVELOPMENT AND TECHNOLOGY
COMMITTEE MEETING FOR
JANUARY 29, 2026 AT 5:00 P.M. WILL BE ACCEPTED IN-PERSON AND BY VIDEOCONFERENCE/TELECONFERENCE.
Link to City Meeting Policy:
cityofpasadena.net/CityCouncilMeetingPolicy
TO VIEW A LIVE STREAM OF THE MEETING:
http://pasadena.granicus.com/MediaPlayer.php?publish_id=9 AND
WWW.PASADENAMEDIA.ORG
In order to facilitate public participation at meetings the City will accept public comment in the following manner:
1. Whether participating in-person or virtually at the meeting, members of the public may provide public comment by submitting a speaker card prior to the start of public comment on that item, at the following webpage:
www.cityofpasadena.net/commissions/public-comment/
If a public comment speaker wishes to speak on more than one agenda item, please indicate which items on the online form (multiple item speakers will be handled according to the process posted on the agenda and as specified in the City meeting policy). Public comments are limited to 3 minutes each, and the Chair and Committee may limit this time if reasonable under the circumstances.
2. In-person Meeting Participation: Complete an online speaker card at the following website: www.cityofpasadena.net/commissions/public-comment/ After submitting a public speaker card, members of the public may attend the meeting in-person by coming to the Pasadena City Council Chamber, Room S249 at City Hall at the date and start-time of the posted meeting.
Virtual Meeting Participation: For virtual participants, you may attend by connecting to the meeting using a computer, other electronic device, or by telephone. Please review the agenda to identify the published start time for the meeting and connect to the meeting just prior to, or at the start of the meeting.
To participate in public comment for an item and to be recognized to speak, it is required that the speaker login to the meeting using the same name or telephone number used on the Speaker Card form. This will allow City staff to locate and promote the speaker into the meeting when it is time for their public comment.
Participants’ phone calls to the Committee meeting will be recorded as part of the Committee meeting. By staying on the line and making public comment during the Committee meeting by phone, you are agreeing to have your phone call recorded. Following is the connectivity information for virtual participation:
Computer or electronic devices, join the meeting at: cityofpasadena.net/cczoom Telephone only dial-in: 1-669-900-6833, Meeting ID: 161 482 446
3. Speaker Card Help Line: If a public comment speaker needs assistance in completing a speaker card, please call the City Clerk’s Office at: (626) 744-4124.
Help line will open 30 minutes prior to the posted start time of the meeting.
4. Members of the public may submit correspondence of any length prior to the start of the meeting, at the following email address:
Correspondence will be forwarded to the City Council prior to the start of the meeting, posted online, and made part of the legislative record for the item.
LIVESTREAM WITH CAPTIONING IS AVAILABLE AT WWW.PASADENAMEDIA.ORG, WWW.CITYOFPASADENA.NET/COMMISSIONS/AGENDAS,
IF YOU NEED A REASONABLE MODIFICATION OR ACCOMMODATION PURSUANT
TO THE AMERICANS WITH DISABILITIES ACT
BECAUSE YOU ARE UNABLE TO PARTICIPATE ELECTRONICALLY AS SET FORTH ABOVE, CONTACT THE CITY CLERK’S OFFICE
AS SOON AS POSSIBLE AT (626) 744-4124 OR
[email protected].
CITY OF PASADENA
NOTICE OF SPECIAL MEETING OF THE
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
THURSDAY, JANUARY 29, 2026
PUBLIC MEETING 5:00 P.M.
PASADENA CITY HALL, COUNCIL CHAMBER
100 NORTH GARFIELD AVENUE, ROOM S249
NOTICE IS HEREBY GIVEN that the special meeting of the Economic Development and Technology Committee, will be held on Thursday, January 29, 2026, at 5:00 p.m., in the Council Chamber to discuss matters on the attached agenda.
_____________________
Tyron Hampton, Chair
Economic Development and
Technology Committee
I HEREBY CERTIFY that this agenda in its entirety, was posted on the Internet at https://www.cityofpasadena.net/commissions/city-council-economic-development-technology/ and on the Council Chamber Bulletin Board, Room S249, and the Bulletin Board in the rotunda area; City Hall, 100 North Garfield Avenue, this 22
th day of January 2026 by 5:30 p.m. and that copies hereof were emailed or delivered to each member of the City Council and to each local newspaper of general circulation, radio or television station requesting notice in writing, all of which recipients are identified on the distribution herein below.
Katrine Panoyan
City Manager’s Office
DISTRIBUTION:
City Council Los Angeles Times
City Manager Pasadena Journal
City Attorney Pasadena Now
Public Information Officer Pasadena Star News
Pasadena Weekly La Opinion
Pasadena Independent
SPECIAL MEETING
AGENDA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE
THURSDAY, JANUARY 29, 2026
Public Meeting: 5:00 P.M.
Council Chamber, Pasadena City Hall
100 North Garfield Avenue, Room S249
T
he City Council may take action on any item listed on this agenda as it deems appropriate following consideration and discussion of the matter.
NOTE TO PUBLIC: PUBLIC COMMENT IS LIMITED TO ITEMS ON THIS SPECIAL
MEETING AGENDA
PUBLIC MEETING – 5:00 P.M.
ROLL CALL
APPROVAL OF MINUTES
• N
OVEMBER 18, 2025 - REGULAR MEETING*
• DECEMBER 16, 2025 – REGULAR MEETING*
NEW BUSINESS
1. R
OSE BOWL ANNUAL REPORT 2024-2025*
INFORMATION ONLY
2. S
TATE OF CITY COMMERCIAL REAL ESTATE MARKET – DATA AND
INSIGHTS**
(1) OFFICE UPDATE PRESENTED BY CBRE
(2) RETAIL AND HOTEL DATA AND INSIGHTS PRESENTED BY
COSTAR
3. COMMUNITY DISTRICT NEEDS ASSESSMENT PRESENTED BY ECONOMIC DEVELOPMENT**
4. ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUG, ECONOMIC DEVELOPMENT DIRECTOR*
ADJOURN
*Attachment
**Attachment to be submitted
APPROVAL OF MINUTES
• NOVEMBER 18, 2025 – REGULAR MEETING*
01 11/18/2025
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
NOVEMBER 18, 2025 – 5:00 P.M.
MEETING
OPENING Chair Hampton called the meeting of the Economic Development and Technology Committee to order at 5:08 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Jessica Rivas
Councilmember Steve Madison
Councilmember Jason Lyon (Absent)
David Klug, Director of Economic Development
Teresa Garcia, Senior Project Manager
Deborah Membreno, Project Manager
Antonio Watson, Project Manager
Prentice Deadrick, Special Assistant to Assistant City Manager Amanda Cusick, Assistant City Attorney
Betty Gao, Recording Secretary
PUBLIC COMMENT The following individual s advocated for the Committee to agendize for discussion motel conversions to interim housing for unsheltered residents:
Joanne Long, Pasadena resident
Micah Anthony, Pasadena resident
Sonja Berndt, Pasadena resident
INFORMATION ONLY ADAPTIVE REUSE
Chair Hampton reported that this item will not be considered and will be agendized at a future Committee meeting.
NEW BUSINESS NORTHWEST COMMISSION ANNUAL REPORT
PASADENA CENTER OPERATING COMPANY ANNUAL REPORT
PASADENA COMMUNITY ACCESS CORPORATION ANNUAL
REPORT
Following a brief discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
LOCAL HIRING AND LOCAL PROCUREMENT RECOMMENDED
UPDATES
David Klug, Director of Economic Development provided introductory comments, and Deborah Membreno, Project Manager , Michael Trogan, Acting Executive Director , Foothill Workforce Development Board, and Antonio Watson, Project Manager , jointly presented a PowerPoint presentation on the item, including providing information on First Source Hiring Program, local hire, program improvement effectiveness, local procurement, and selection preferences, with all responding to questions.
02 11/18/2025
Councilmember Madison asked the City Attorney’s Office to review the local hiring and procurement recommended updates and provide an update to the Committee at a future meeting.
Chair Hampton asked staff to provide additional dat a for the listed First Source Hiring projects, specifically the number of individuals hired; expressed support for the creation of a City employed construction coordinator position; advocated for an adjustment to the competitive bidding percentage to support local businesses, and echoed Councilmember Madison’s comments regarding the need for legal review of the recommended updates.
Prentice Deadrick, Special Assistant to Assistant City Manager, provided historical background on local hiring efforts, and responded to questions.
Following discussion, on the order of the Chair, and by consensus of the Committee, the information was received and to be brought back to the Committee for further discussion.
INFORMATION ONLY STRATEGIC PLANNING UPDATE
David Klug, Director of Economic Development , provided introductory comments, and Teresa Garcia, Senior Project Manager, presented a PowerPoint presentation on the item, including providing information on guiding principles, LA Tech Week, investing in neighborhoods and small businesses, mentorship initiatives, and workforce partners ; and responded to questions.
Councilmember Madison expressed concerns regarding vacant storefront spaces throughout the City and advocated for continued cross- collaboration and engagement among Councilmembers, vendors , and events to strengthen economic development efforts.
The Committee thanked staff for their exceptional commitment and hard work to economic development in the City.
Following discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUG,
ECONOMIC DEVELOPMENT DIRECTOR
David Klug, Economic Development Director, summarized the staff memo as part of his oral presentation, including providing information on business developments, conferences and special events in the City , business support and networking , technology and science startups; and responded to questions.
Following a brief discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
Chair Hampton asked staff to agendize a discussion on motel interim housing proposals at future Committee meeting.
03 11/18/2025
ADJOURNMENT:
On the order of the Chair, the meeting of the Economic Development and Technology Committee was adjourned at 6:22 p.m.
ATTEST:
____________________
Betty Gao
Recording Secretary
_________________________________
Councilmember Tyron Hampton, Chair
Economic Development and Technology Committee
APPROVAL OF MINUTES
• DECEMBER 16, 2025 – REGULAR MEETING*
01 12/16/2025
CITY OF PASADENA
ECONOMIC DEVELOPMENT AND TECHNOLOGY COMMITTEE MINUTES
DECEMBER 16, 2025 – 5:00 P.M.
MEETING
OPENING Chair Hampton called the meeting of the Economic Development and Technology Committee to order at 5:09 p.m.
ROLL CALL:
Staff:
Councilmember Tyron Hampton, Chair
Vice Mayor Jessica Rivas
Councilmember Steve Madison (Arrived at 5:11 p.m.)
Councilmember Jason Lyon
David Klug, Director of Economic Development
Jim Wong, Housing Director
Phillip Leclair, Chief Information Officer
Jessica Freeman-Wong, Assistant Chief Information Officer Jason Mikaelian, Deputy Director of Planning and Community Development
Christopher Page, Project Manager
Jennifer O’Reilly-Jones, Program Coordinator III
Dion O’Connell, Assistant City Attorney
Betty Gao, Recording Secretary
PUBLIC COMMENT
Councilmember Madison
arrived at 5:11 p.m.
Yadi, Pasadena resident, expressed concerns with the City’s data privacy practices and governance.
APPROVAL OF MINUTES It was moved by Councilmember Lyon, seconded by Vice Mayor Rivas, to approve the minutes of October 21 , 202 5, as submitted. ( Motion unanimously approved)
INFORMATION ONLY ADAPTIVE REUSE
David Klug, Director of Economic Development, provided introductory comments, and Christopher Page, Project Manager , presented a PowerPoint presentation on the item, including providing information on background and timeline on office-to-housing opportunities, outreach and research, completed project, and recommended next steps; with both responding to questions.
Councilmember Lyon advocated for staff to move forward with the adaptive reuse program and asked staff to explore strategies and incentives to advance its adoption.
In response to Vice Mayor Rivas’ inquiry on adoption timeline, Jason Mikaelian, Deputy Director of Planning and Community Development, stated that the City Council deferred this item to the Planning Commission and that an update will be presented to the City Council in early spring of 2026, and responded to questions.
02 12/16/2025
In response to Chair Hampton’s inquiry on rent control, staff clarified that adaptive reuse projects are not subject to rent control. Chair Hampton asked that this clarification be reflected in the PowerPoint presentation slide.
Ana Soulriver, residen ce not stated, voiced concerns regarding financial uncertainty and tax implications related to building conversions.
In response to public comment, Chair Hampton asked staff to reach out to the public speaker to connect with property owners.
Following discussion, and by consensus of the Committee, the information was received and filed.
INTRODUCTION TO ARTIFICIAL INTELLIGENCE IN CITY
OPERATIONS
Phillip Leclair, Chief Information Officer, provided introductory comments, and Jessica Freeman -Wong, Assistant Chief Information Officer , presented a PowerPoint presentation on the item, including providing information on foundational concepts, governance framework, artificial intelligence supportive work, adaptive security, privacy, risk, and safeguards, and responded to questions.
Vice Mayor Rivas voiced support for the use of assistive and predictive artificial intelligence (AI) tools to support City operations, and expressed caution regarding the use of generative AI, including concerns related to reliance on content production and the use of AI tools for City customer service.
Councilmember Madison suggested a policy discussion regarding limitations on the use of large language model AI and raised awareness of potential energy usage associated with data centers.
In response to Councilmember Madison’s comment on data centers, Chair Hampton stated that the item will be agendized at a future Municipal Services Committee meeting as an informational item for further discussion.
Councilmember Lyon spoke in support of further discussion on AI usage and privacy policies, as well as the use of AI for behind -the-scenes and traffic-related applications to enhance operational efficiency . In addition, He echoed Vice Mayor Rivas’ concern to refrain from using AI for City customer service.
Chair Hampton expressed support for the use of AI to streamline Public Records Act (PRA) requests and improve efficiency within the City Service Center.
Yadi, Pasadena resident, thanked the Committee and staff for the discussion and advocated for continued discussions on privacy policies.
03 12/16/2025
Following discussion, the Committee raised concerns on potential impacts of AI on workforce and emphasized the need for continued monitoring.
Following further discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
CUTS IN COUNTY AND FEDERAL HOMELESS PROGRAMS FUNDING
Councilmember Lyon was
excused and left the
meeting at 6:35 p.m.
Jim Wong, Housing Director, provided introductory comments, and Jennifer O’Reilly -Jones, Program Coordinator, presented a PowerPoint presentation on the item, including providing information on current funding sources, federal continuum of care funds , state Homeless Housing, Assistance and Prevention (HHAP) funds, other state funds, Los Angeles County funds , and advocacy actions; with both responding to questions.
Vice Mayor Rivas asked staff to return to the Committee with an update on funding for the Supportive Housing Division’s budget.
Councilmember Lyon expressed appreciation with the candid presentation and raised concerns on potential funding threats to unhoused and at-risk individuals.
Councilmember Madison expressed optimism that the funding cuts would pass, conveyed disappointment with the current funding landscape, and voiced support for nonprofit partners assisting unhoused residents.
Chair Hampton advocated for a greater return of Measure A funds in proportion to the City’s contributions and asked staff to provide an update on the status of Continuum of Care (CoC) funding.
Sonja Berndt, Pasadena resident, expressed concerns regarding the lack of planning for potential funding reductions and advocated for the use of general funding dollars to support services for unsheltered residents.
Following discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUG,
ECONOMIC DEVELOPMENT DIRECTOR
David Klug, Economic Development Director, summarized the staff memo as part of his oral presentation, including providing information on business developments, conferences and business support, fire recovery and resilience, and responded to questions.
Following a brief discussion, on the order of the Chair, and by consensus of the Committee, the information was received and filed.
Vice Mayor Rivas request ed a future discussion on Committee responsibilities considering the formation of the new Housing, Homelessness, and Planning Committee.
04 12/16/2025
Councilmember Madison noted the importance of reserving Council Chamber for City Council and Council Committee meetings and supported working collaboratively with staff to identify alternative meeting spaces for Commissions and advisory Committees.
ADJOURNMENT: On the order of the Chair, the meeting of the Economic Development and Technology Committee was adjourned at 6:51 p.m.
_________________________________
Tyron Hampton, Chair
Economic Development and Technology Committee
ATTEST:
____________________
Betty Gao
Recording Secretary
NEW BUSINESS
1. ROSE BOWL ANNUAL REPORT 2024-2025*
2024 - 2025
ANNUAL REPORT
ROSE BOWL ANNUAL REPORT 2024 - 2025 2
RBOC
ROSE BOWL OPERATING COMPANY
The primary purpose of the Rose Bowl Operating
Company (RBOC) is to return economic and
civic value to the City of Pasadena by managing
a world-class stadium and a professional quality
golf course complex in a residential open-space
environment.
OUR MISSION
The Rose Bowl Stadium is an internationally
recognized symbol of Pasadena and the historic
centerpiece of the Central Arroyo.
The Rose Bowl Operating Company (RBOC) is
responsible for the governance and stewardship
of the Rose Bowl Stadium and Brookside Golf
Courses. The RBOC will ensure that the Rose
Bowl remains a world-class destination for
sporting and entertainment events for all of
Pasadena’s residents and visitors. It will ensure
that the Brookside Golf Courses will retain their
reputation as two of the finest municipal golf
courses in Southern California.
The economic health of the Rose Bowl Stadium
is vital to the City of Pasadena. The RBOC will
maintain its commitment to financial solvency,
while preserving the dignity and historical
significance of the stadium in a majestic park
environment. The Rose Bowl Stadium will
continue to be recognized as one of the nation’s
premiere sport and entertainment venues.
The Rose Bowl Stadium will continue to be a
good neighbor and a good partner to the entire
Pasadena community. The Rose Bowl Stadium
represents the future of Pasadena and must be
preserved and enhanced for the generations to
come.
OUR VISION
ROSE BOWL ANNUAL REPORT 2024 - 2025 3
LETTER FROM THE RBOC PRESIDENT
Steve Haderlein
President, Rose Bowl Operating
To the Mayor, Members of the City Council, City
Staff, and Residents of Pasadena:
I am proud to present the Rose Bowl Operating
Company’s Annual Report for the fiscal
year ending June 30, 2025. It was a year of
operational stability and preparing for—and
investing in—our future.
The Stadium and golf course hosted a variety
of events, including UCLA football, concerts,
music festivals, six Club World Cup matches,
a Foodieland Fourth of July Celebration, the
Brookside City Championship on the golf
course and, the “Granddaddy of Them All®,” the
Rose Bowl Game®. The successful management
of these events by the RBOC staff enabled the
RBOC to complete the year within $300k of
budget. The end financial result protected the
City’s General Fund from debt obligations and
enabled almost $3 million to be invested back
into the Stadium and Brookside Golf Course.
In addition, the RBOC partnered with the
City to fund a protective fence that benefits
pedestrians on the popular Rose Bowl Loop.
With the future in mind, the RBOC completed,
and presented, to the City Council a 20-year
capital plan, which serves as a roadmap to
maintain and improve the Stadium and golf
course.
During the past fiscal year, the City and the
RBOC renewed the Operating Agreement
between both parties, a testament to the
successes of the RBOC over the past 30 years
as well as the existing partnership structure.
As part of the discussions in renewing the
agreement, a more efficient process for
approving up to 25 large events was agreed
upon.
In December, the Rose Bowl Legacy Foundation
launched the Lasting Legacy capital, a wide-
ranging fundraising initiative to complete
a series of capital projects to revitalize and
secure the future of the Stadium. Several
projects have already been privately funded
and completed including the refurbishment
of the marquee Rose Bowl sign, a new safe
standing seating section on the venue’s east
side and the installation of a state-of-the-art
sound system).
Soon, another project will be underway (the
South End Zone Field Club). Future projects,
including a cellular service enhancement,
updated gas/water infrastructure, seat
replacements, and an updated video board are
expected to be completed up to and following
the 2028 L.A. Olympics (depending on fund
acquisition). These projects are funded through
operational revenue and the generous support
of donors to the Legacy Foundation, and we
are grateful for the time, effort and generosity
put in by our donors and Legacy Foundation
staff.
The RBOC continues to be an active part of the
Pasadena community, hosting various nonprofit
events, community gatherings, and a back-
to-school backpack giveaway. This past year,
on January 7th, the Eaton Fires devastated
the community and the RBOC stepped up
to take on a new and unprecedented role.
Our campus—that hosted a celebration of
college football just days earlier—was quickly
transformed into a staging area for more than
3,000 first responders. It was our honor to play
a small role to help our community, and we will
continue to do so in the future.
Our accomplishments this past year, including
the successful management of the assets
entrusted to the RBOC, are a true reflection of
the incredible leadership and staff of the RBOC,
who deserve our sincere gratitude.
The Rose Bowl Operating Company looks
forward to continuing to work with the City
of Pasadena to ensure the Stadium and golf
course continue to thrive and benefit our
community for generations to come.
ROSE BOWL ANNUAL REPORT 2024 - 2025 4
JULY
12 - PACIFIC CREST DRUM CORPS AT THE ROSE
BOWL
SEPTEMBER
10 - FALL INTO FOOTBALL; NETWORKING EVENT
21 - CINESPIA
21 - BIMBO GLOBAL RACE
OCTOBER
5 - CRAFTOBERFEST
27 - 2024 GREATER LOS ANGELES HEART
AND STROKE WALK
NOVEMBER
1 - TURKEY TUSSLE
1-2 - BEST FRIENDS SUPER ADOPTION
28 - TURKEY TROT
FEBRUARY
21-23 - POKÉMON GO TOUR
MARCH
8 - DAY AFTER TOMORROW
15 - BREAKTHROUGH T1D WALK
20 -WALK MS
APRIL
6 - GENEROUS PLATES
12 - RMHC WALK FOR KIDS
27 - ROSE BOWL HALF MARATHON & 5K
MAY
13 - BOLTON THROWDOWN
16 - SOUTHWESTERN LAW SCHOOL GRADUATION
JULY 2024- JULY 2025
ENTERPRISE EVENT
HIGHLIGHTS
JULY
4 - LA GALAXY VS LAFC
SEPTEMBER
7 - MEXTOUR USA VS MEXICO
14 - UCLA VS INDIANA
28 - UCLA VS OREGON
OCTOBER
12 - UCLA VS MINNESOTA
NOVEMBER
8 - UCLA CS IOWA
23 - UCLA VS USC
30 - UCLA VS FRESNO STATE
JANUARY
1 - 111TH ROSE BOWL GAME ®
FEBRUARY
1 - FIRE AID FIRST RESPONDER POP-UP SHOW
JELLY ROLL & FRIENDS
APRIL
18 - AC/DC: POWER UP TOUR
MAY
3 - CINCO DE MAYO AT THE UCLA SPRING
SHOWCASE
10 - JUST LIKE HEAVEN
17 - CRUEL WORLD
30 - HEAD IN THE CLOUDS DAY 1
JUNE
1 - HEAD IN THE CLOUDS DAY 2
FIFA CLUB WORLD CUP
15 - PARIS SAINT-GERMAIN VS
ATLÉTICO DE MADRID
17 - CF MONTERREY VS
INTERNAZIONALE DE MILANO
19 - PARIS SAINT-GERMAIN VS
BOTAFOGO
21 - CA RIVER PLATE VS
CF MONTERREY
23 - BOTAFOGO VS
ATLÉTICO DE MADRID
25 - URAWA RED DIAMONDS VS
CF MONTERREY
JULY 2024- JULY 2025
MAJOR EVENTS
UCLA FOOTBALL
2025 ROSE BOWL GAME
MUSIC FESTIVALS
CONCERTS
SOCCER
ROSE BOWL ANNUAL REPORT 2024 - 2025 10
As we look back on the past year, we pause to reflect on the extraordinary resilience, compassion, and unity shown by our community—especially in response to the Eaton Fire disaster that deeply impacted thousands of our neighbors on January 7, 2025. During the height of the emergency response, the Rose Bowl Stadium proudly served as a critical command center for first responder operations, supporting more than 4,000 personnel throughout January.
While the devastation experienced by the Altadena and Pasadena communities was profound, the collective effort to support and uplift one another became a defining moment of the year. That commitment has continued well beyond the initial response.
Throughout the year, the Rose Bowl Stadium has remained focused on giving back through family and educational programming, a backpack giveaway, and ongoing community-centered initiatives designed to support recovery and rebuilding. As we move forward, supporting our neighbors remains at the heart of our mission.
EATON FIRE RESPONSE
ROSE BOWL ANNUAL REPORT 2024 - 2025 11
THE ROSE BOWL OPERATING COMPANY AND THE ROSE BOWL LEGACY
FOUNDATION ANNOUNCED THE LASTING LEGACY CAMPAIGN TO COMPLETE $80 MILLION IN REVITALIZATION AND ENHANCEMENT PROJECTS
In December of 2024, The Rose Bowl Operating Company along with its supporting nonprofit organization, the Rose Bowl Legacy Foundation, announced The Lasting Legacy Campaign, a multi-project, multi-year revitalization campaign for the future of America’s Stadium. The campaign will be led by privately raised funds cultivated by the Rose Bowl Legacy Foundation, as well as contributions from the venue’s third-party partners and vendors.
Among the capital projects are a brand-new field-level club to be built in the Rose Bowl’s south end zone; east side safe standing sections; a sound system replacement; enhancements to fan technology and connectivity; improvements to the venue’s bowl seating; and the installation of one of the nation’s largest videoboards. A full refurbishment of the Stadium’s Rose Bowl marquee sign and infrastructure improvements to the gas and water systems are also included. These projects will transform the fan and community experience, ensuring the continued trajectory of the venue’s hosting abilities for world-class sports and entertainment events, and further driving economic growth and development in the surrounding region.
Some of the projects were completed prior to UCLA’s first season in the Big Ten Conference in 2024, including a full refurbishment of the Stadium’s iconic Rose Bowl marquee sign which is over 70 years old as the venue’s main patron focal point, the installation of a complete state-of-the-art overhaul of the Stadium’s sound system (its first since the 1990s), and the addition of the east side safe-standing sections for Bruin students, which includes the first eight rows of the east sidelines behind the visitor’s bench. “Thanks to the leadership of the Rose Bowl Operating Company Board of Directors and due to the tireless efforts of the Rose Bowl Legacy Foundation Board and Advisory Boards, the Rose Bowl Stadium has never been better positioned to thrive. These investments will help ensure that we remain one of the most dynamic football, soccer, concert and festival venues in the world.” said Jens Weiden, CEO of the Rose Bowl Operating Company. “The silent fundraising phase of the campaign was outstanding and thanks to the incredibly generous donors to Legacy, and key commitments from our Stadium partners, six of the eight projects are already fully funded or completed.”
Eight projects are included that will improve the guest experience at America’s Stadium and secure its infrastructure for generations The campaign has received tremendous momentum with several seven-figure commitments from supporters around the area and the nation showing how truly special the legacy of America’s Stadium is to multiple generations and demographics.
LEGACY FOUNDATION
ROSE BOWL ANNUAL REPORT 2024 - 2025 12
COMMUNITY RELATIONS & ENGAGEMENT
Community engagement remained a cornerstone of the stadium’s mission throughout the last year. In April, families gathered once at the Rose Bowl Stadium to welcome the spring season with the annual Egg Bowl that included six on-field egg hunts, photo opportunities with the Easter Bunny, live music, and a spring festival in the Court of Champions that highlighted vendors, community partners and provided engaging actives for kids. The day was filled with sunshine, colorful eggs, and memorable moments for guests.
The Stadium merged a cultural celebration with collegiate football as the 4th annual Cinco de Mayo festival joined forces with the UCLA Spring Showcase on Saturday, May 3rd. The free, family-friendly event offered a chance for the community to experience Pasadena’s rich Latino culture and traditions through music, sports, and art, while giving football fans an early look at UCLA’s 2025 season. Visitors were able to explore a Cinco de Mayo marketplace featuring handmade jewelry, clothing, and local city resources. While the Court of Champions hosted a boxing tournament and rounded out the event with a mariachi performance that delighted all in attendance.
“This event is about more than just celebration — it’s about honoring the traditions, the heritage, and the families that make Pasadena such a special place,” said Mayor Victor Gordo. “It’s a reflection of who we are; a diverse, vibrant community coming together at the iconic Rose Bowl to celebrate culture and unity. There’s no better place to celebrate Cinco de Mayo than right here, at America’s Stadium.” Throughout the year, Rose Bowl Stadium continued its commitment to community service by partnering with numerous nonprofit organizations through hosted events, walks, runs, and fundraising initiatives.
Beneficiaries included Autism Speaks, Breakthrough T1D, Union Rescue Mission, the American Heart Association, and other organizations dedicated to serving those in need. Through these collaborative efforts, the Rose Bowl Stadium helped raise more than $3.2 million over the past 12 months to support families, children, and individuals across the community.
ROSE BOWL ANNUAL REPORT 2024 - 2025 13
1,000,000
10,000,000
20,000,000
30,000,000
60,000,000
Stadium Revenues
Non-Operating Revenues
Interest Expense
Golf Complex Revenue
Golf Complex Expenses
Preventative Maintenance
Stadium Expenses
50,000,000
40,000,000
Capital Set Aside
Stadium Revenues
Non-Operating Revenues
Interest Expense
Golf Complex Revenue
Golf Complex Expenses
Preventative Maintenance
Stadium Expenses
Capital Set Aside
52,332,007
6,975,455
45,428,375
12,721,630 12,192,127
10,986,097
1,844,845
4,815,876
FY2025 ANNUAL REPORT PRELIMINARY YEAR-END CLOSE,
PENDING FINANCIAL AUDIT (UNOFFICIAL)
FY2024 ANNUAL REPORT PRELIMINARY YEAR-END CLOSE,
PENDING FINANCIAL AUDIT (UNOFFICIAL)
1,000,000
10,000,000
20,000,000
30,000,000
60,000,000
50,000,000
40,000,000
49,773,494
5,026,038
39,021,049
12,182,073 12,745,712
9,715,241
1,608,520
6,689,916
** Fiscal results Impacted by the
Eaton Fires in January 2025.
1,000,000
10,000,000
20,000,000
30,000,000
60,000,000
Stadium Revenues
Non-Operating Revenues
Interest Expense
Golf Complex Revenue
Golf Complex Expenses
Preventative Maintenance
Stadium Expenses
50,000,000
40,000,000
Capital Set Aside
Stadium Revenues
Non-Operating Revenues
Interest Expense
Golf Complex Revenue
Golf Complex Expenses
Preventative Maintenance
Stadium Expenses
Capital Set Aside
52,332,007
6,975,455
45,428,375
12,721,630 12,192,127
10,986,097
1,844,845
4,815,876
FY2025 ANNUAL REPORT PRELIMINARY YEAR-END CLOSE,
PENDING FINANCIAL AUDIT (UNOFFICIAL)
FY2024 ANNUAL REPORT PRELIMINARY YEAR-END CLOSE,
PENDING FINANCIAL AUDIT (UNOFFICIAL)
1,000,000
10,000,000
20,000,000
30,000,000
60,000,000
50,000,000
40,000,000
49,773,494
5,026,038
39,021,049
12,182,073 12,745,712
9,715,241
1,608,520
6,689,916
** Fiscal results Impacted by the
Eaton Fires in January 2025.
FY2024 ANNUAL REPORT PRELIMINARY YEAR-END CLOSE,
PENDING FINANCIAL AUDIT (UNOFFICIAL)
FY2025 ANNUAL REPORT PRELIMINARY YEAR-END CLOSE,
PENDING FINANCIAL AUDIT (UNOFFICIAL)
FISCAL PROJECTIONS
ROSE BOWL ANNUAL REPORT 2024 - 2025 14
DIGITAL AND SOCIAL MEDIA
2019
2020
2021
2022
2023
23.4K
24.6K
24.6K
24.9K
25.1K
2024 25.3K
2025 25.3K
@RoseBowlStadium
FACEBOOK
X
2019
2020
2021
2022
2023
20.1K
23.4K
25.3K
31.1K
38.0K
2024 41.9K
2025 48.8K
2019
2020
2021
2022
2023
53K
58.7K
59.3K
60.9K
64.2K
2024 65.8K
2025 66K
ROSE BOWL ANNUAL REPORT 2024 - 2025 15
ROSE BOWL OPERATING COMPANY
BOARD & EXECUTIVE STAFF
BOARD MEMBERS
District 1, RBOC Treasurer - Raphael Henderson
District 2 - Aaron Milam
District 3 - Joel Bryant
District 4, RBOC President - Steve Haderlein
District 5, RBOC Secretary - Paul Arevalo
District 6 - Michael Hurley
District 7 - Eileen Williamson
UCLA Representative - Pete Angelis
At Large Mayor’s Representative - Patty Barajas Tavera
At Large Mayor’s Representative, RBOC Vice President - Tara Newman City Manager Representative - Philip Hawkey
City Council Representative - Steve Madison
Tournament of Roses Representative - Greg Custer
Pasadena Center Operating Company Representative – Phil Hosp Counsel - Lesley Cheung
EXECUTIVE STAFF
Chief Executive Officer - Jens Weiden
General Manager - Derek Doolittle
Chief Development Officer / President, Legacy Foundation - Dedan Brozino Chief Financial Officer - Mo Salama
Chief Compliance Officer - Nancy Silver
Chief Revenue Officer - Monique Reaves
Chief Operations Officer - Jenessa Castillo
ROSEBOWLSTADIUM.COM
INFORMATION ONLY
4. ECONOMIC DEVELOPMENT UPDATE BY DAVID A. KLUG, ECONOMIC DEVELOPMENT DIRECTOR*
MEMORANDUM
Date: January 29, 2026
To: Economic Development and Technology Committee
From: David A. Klug, Economic Development Director
Subject: Economic Development Update
The Economic Development Division is committed to supporting a thriving local economy. This memo provides an update on market conditions and the Division’s efforts.
1. Business Development
a. Notable Openings & Successes
i. Cheesesteaks by Matū, located at 625 E. Colorado Blvd., is now open.
Matū offers a unique take on the classic cheesesteak, featuring 100% grass-fed Wagyu beef sourced from First Light Farms in New Zealand.
The concept comes from the Sushi Nozawa Group, which owns Sugarfish, KazuNori, and other LA-area favorites.
ii. Miopane, located at 95 N. Raymond Ave., is now open as the first U.S. location of the acclaimed Taiwanese bakery. Miopane specializes in handcrafted bagels and pastries,
offering more than 20 varieties,
including unique flavors like black
sesame and jalapeño cheddar.
iii. Sundays
, located at 47 W.
Colorado Blvd. at One Colorado,
is now open. The modern furniture
showroom hosted a Grand
Opening Weekend January 23-25,
featuring in-store giveaways,
coffee and treats, and family-
friendly activities.
2. Special Events & Business Support
a. State Delegation Tours Downtown Retail
On December 11, California State Assemblymembers Matt Haney and John Harabedian joined Mayor Gordo and Economic Development staff for a tour of The Paseo and Old Pasadena. The visit focused on the state of Pasadena’s downtown retail with commentary from Paseo management and executive leadership from the Old Pasadena Management District and Playhouse Village Association. The group visited new Paseo tenants including Paris Baguette, Wushiland Boba, and Hawaii Fluid Art as well as Javier’s at One Colorado in Old Pasadena. The delegation visited Pasadena along with other California downtowns to understand how the State can better support commercial districts statewide.
b. Pasadena Celebrates Cheeseburger Week
Pasadena is hosting Cheeseburger Week from January 25 to 31, honoring Lionel Sternberger’s 1924 invention of the cheeseburger at the Rite Spot on Colorado Boulevard (shown in attached photo). Organized by the Pasadena Chamber of Commerce, the event
features more than forty local
restaurants offering signature
burgers, creative specials, and
promotional offers. This year’s
celebration also recognizes the
100th anniversary of Route 66 and
the 150th anniversary of Colorado
Boulevard, with Pasadena hotels
joining the festivities through
burger-themed specials and a
Cheeseburger Crawl that
encourages visitors to explore
multiple venues.
c. California Competes Tax Credit
The Governor’s Office of Business and Economic Development (GO-Biz) recently accepted applications for the California Competes Tax Credit program. A total of $308 million in tax credits was available during this application period for businesses expanding and creating quality, full-time jobs in California that might not otherwise be created. Staff shared information about this opportunity through the Economic Development newsletter, which reaches approximately 6,500 subscribers.
d. 4 th Annual Neighbor Day
On Sunday, January 18 Pasadenans citywide celebrated Pasadena Neighbor Day, a citywide invitation to connect, collaborate, and build community after a busy holiday season. Businesses across the city participated with special promotions and the main event was hosted at Wild Parrot Brewing Company.
Economic Development staff supported the event as part of ongoing efforts to organize Lamanda Park merchants.
3. Business & Markets Update
a. Pasadena Private Lending, located at 2 N. Lake, was recently recognized for its accomplishment of originating $116 million in loans across 18 transactions in 2025. The firm provides financing for small and mid-s ized businesses, including projects that support local economic recovery and growth. Since its founding in 2018, Pasadena Private Lending has originated more than $386 million in loans, contributing to business expansion and redevelopment efforts in the region.
b. HdL Third Quarter Sales Tax Report
HdL Companies published
Pasadena’s third-quarter 2025 sales
tax results, showing gross receipts up
11 percent compared to the same
period in 2024 and adjusted taxable
sales 5.3 percent higher. General
consumer goods rose 4.2 percent,
and building and construction
increased nearly 11 percent,
supported by strong sales of building
materials and electrical supplies. Hotel
revenues improved, while casual and
quick-service dining saw slight
declines.
4. Awards & Recognition
a. Brunswick Court Wins LABC Preservation Award
Historic Brunswick Court (built in 1887) at 30 W Colorado Blvd in Old Pasadena, earned top honors for Preservation and Adaptive Reuse at the L.A. Business Council’s 55th Annual Architectural Awards . The project
preserved original brick façades while completely rebuilding the interior, incorporating seismic upgrades and structural reinforcements. Today, Brunswick Court is an upscale mixed-use destination, featuring modern amenities and a rooftop entertainment space. The restoration was led by LR/Architecture, Abbott Construction, and MCL Edwards, LLC.
b. Pasadena Companies Featured in LABJ “The Lists 2026” The Los Angeles Business Journal released its annual “The Lists,” recognizing top-performing companies across the region. Pasadena-based Tetra Tech ranked #1 among Environmental Engineering and Consulting Firms. Dine Brands Global earned the #1 spot on the Top Franchisers list.
East West Bank placed #3 in Corporate Philanthropy. Other Pasadena firms recognized include Xencor and Arrowhead Pharmaceuticals among Top Bioscience Companies, AllSafe IT and PACT-One Solutions among Top Cybersecurity Companies, and major employers ACCO Engineered Systems and Inter-Con Security among Top Private Companies. Local hospitality leaders The Langham Huntington and The Westin Pasadena were also listed among Top Hotels.
c. Pasadena Engineering Firms Earn Statewide Honors
On January 9, the American Council of Engineering Companies California announced winners of the 2026 Engineering Excellence Awards . Two
Pasadena-based firms were among those honored. Earth Systems received an Honor Award for its design work on the Watts Skatepark project, and
Ramos Consulting Services earned a Merit Award for its construction management role in the Rail-to-Rail Active Transportation Projects. These awards highlight engineering achievements across California, and Earth Systems will advance to the national competition later this year.
5. Shop Local Pasadena
a. Open Rewards Pilot Program
Since launching on October 1, Shop Local Pasadena has received strong community engagement. Over 1,100 local businesses are participating, and more than 630 users have downloaded the app to start earning 5% cash back on purchases. To date, the program has generated an economic impact of nearly $70,000. The initiative continues
to encourage residents, visitors, and
workers to shop locally while providing
valuable insights into Pasadena’s
economic activity. The pilot has been
extended through June 30, 2026.
6. Technology Startups & Science
a. Xencor, a biotechnology company
headquartered in Pasadena has received European Commission approval for Minjuvi. The therapy treats follicular lymphoma in combination with other medications. This approval extends Minjuvi’s reach beyond the United States and reinforces Xencor’s role in advancing global cancer care.
b. Congress Passes Bipartisan Science Funding Bill
On January 15, 2026, Congress approved an appropriations bill allocating $24.4 billion to NASA and $8.75 billion to the National Science Foundation (NSF) for fiscal year 2026. The legislation maintains funding for space exploration, Earth science, and research programs, while supporting STEM education and innovation initiatives. These agencies support projects and institutions nationwide, including NASA’s Jet Propulsion Laboratory in Pasadena and university research partnerships.