PASO ROBLES CITY COUNCIL
2025 PRWCA Highlights
Tuesday, June 17, 2025
Meet the
PRWCA TEAM
JOEL PETERSON
Executive Director
CHRISTOPHER TARANTO
Communications Director
CAROL YEAMAN-SANCHEZ
Development Director
PEGGY COON
Bookkeeper
JAMIE GUZMAN
Events Manager
JESSICA LOCKLIN
Membership Engagement Coordinator
KRISTA SMITH
Marketing Director
PATRICIA WILMORE
Government Affairs
Coordinator
Meet the
2025 BOARD OF DIRECTORS
Molly Scott
JUSTIN Vineyards & Winery
Cris Cherry
Villa Creek / MAHA Estate
Randy Heinzen
Coakley Vineyard / VPS
Carole MacDonal
Il Cortile | Parchetto
Maggie Tillman
Alta Colina Vineyard & Winery
Maeve Pesquera
O’Neill Vintners & Distillers /
Robert Hall Winery
Victor Popp
La Quinta Inn & Suites
Michelle Thacher
Thacher Winery
Josh Beckett
Peachy Canyon Winery / Thibido
Winery
Key Community and Industry Partners
Thank You to Our
New PRWCA Office: 1314 Spring Street
2025 Highlights
2025 Highlights
Economic Impact
Scan for Full Report
2025 Highlights
PRWCA Pillars
ADVOCACY & COMMUNITY
MARKETING & COMMUNICATIONS
TRADE & INDUSTRY RELATIONS
MEMBERSHIP & EDUCATION
179 WINERY 130 HOSPITALITY
519 TOTAL MEMBER COMPANIES
30 GROWER 180 ASSOCIATE
2025 Highlights
Membership
2025 Highlights
Member Education
Nearly 20 educational events held January to-date with more to come in 2025 Marketing Bootcamp Hospitality 101 + 201 BEST Series
2025 Highlights
Advocacy
• Steering Committee Member for Multi
Benefit Irrigated Lands Repurposing
Program – working with Land IQ and the
County to establish an effective
Sustainability and Land Use program to
include fallowing
• Ongoing engagement with the Paso Basin
Area Groundwater Authority to effect policy
on water issues
• Keeping members informed about
immigration enforcement
2025 Highlights
Marketing
2025 Highlights
Marketing
2025 Highlights
Trade and Industry Relations
London Dublin Prowein
2025 Highlights
Trade and Industry Relations
2025 Highlights
Media
2025 Highlights
Consumer Events
Owned Activations
2025 Highlights
Paso Wine Fest – May 15-18
6 WINE FEST
EVENTS
3,358
TOTAL TICKETS
ISSUED
3.5%
INCREASE FROM 2024
(IN TICKETS ISSUED)
Ticketed Events
• Thurs - Winemaker Dinners (2)
• Fri - Paso 101 Wine Seminar
• Fri - Paired Paso
• Sat - Grand Tasting
• Sun - Sparkling Paso
Age Demographics
1. 45-54
2. 25-34
3. 55-64
4. 35-44
5. 65+
6.18-24
125
WINERIES
2,946
GRAND TASTING
TICKETS SCANNED
A Look Ahead
Consumer Events
Owned Activations
Thank You!