Paso Robles Municipal
Airport
Logo and Brand Identity
Development
Mark Scandalis Airport Manager
Paso Robles Airport
83 Year History
• Airport built by USMC in 1942
• Transferred to SLO County in 1947
• Purchased by City of Paso Robles in 1973
2023 City Conducted an Airport Assessment
Airport Signage Program:
Develop a signage program to include
safety, commercial, directional, and
enhanced monument signage
Brand and Logo:
Develop, through a collaborative effort
with the City and Airport stakeholders
and Airport brand and logo
Monies Allocated towards:
• Monument Sign design at Airport Road and Wing Way
• Signage Program and Logo/Brand Development
Request for Proposals, May 2025
1. Initial discovery and strategy session with staff and stakeholders (in person public meeting)
2. Conduct research into Airports unique identity
3. Consider City's existing branding and style guide to ensure harmony
4. Design of modular logo system
1. Base logo for Airport
2. Additional Spaceport Layer
5. Develop 3-5 initial logo concepts for review and feedback
6. Refine selected logo through collaborative feedback process
7. Deliver Final Logo asset in various digital forms
8. Provide a basis brand guide outlining logo usage, font recommendations, and visual do’s and don’ts
Request for Proposals, May 2025
Round 1: Proposal review/ranking
• Airport Commissioners:
• Phoebe Brown
• Sarah Gipple
• Staff:
• Mark Scandalis
• Melissa Green
• Paul Sloan
Round 2: Interviews (3 firms)
• Airport Commission:
• Hanan Azeem
• Staff:
• Mark Scandalis
• Caryn Jackson
• Melissa Green
Round 3: Airport Commission (Oct 2025)
• Unanimous recommendation
Logo and Brand Identity Development
Selected Firm: Lower Case Productions
Relevant Experience:
• Charlottetown Int. Airport
• Edmonton Int. Airport
• Halifax Int. Airport
• London Heathrow Airport
• Lynden Pindling Int. Airport
• Toronto Int. Airport
• Oakland Int. Airport
• Otay/Tijuana Airport
• San Francisco Int. Airport
Logo and Brand Identity Development
Recommendation:
Approve Resolution 25-XXX, authorizing the City Manager or designee to execute a Professional Services Agreement with lowercase productions for logo design services for the Paso Robles Municipal Airport, with the City Manager and City Attorney authorized to make minor, technical, or non-substantive changes to the agreement, as necessary, consistent with the Council’s overall intent.