Paso Robles City Council
March 17, 2026

City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 1 Norma’s Alley Revitalization
Planning Commission Recommendation
March 17, 2026
City Council Presentation
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 2 ▪ The Planning Commission requested a report on the status of Norma’s Alley
▪ Planning Commission discussed item on December 9, 2025 ▪ Recommended the City Council create a Norma’s Alley Ad Hoc task force Background
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 3 ▪ Norma’s Alley is
Strategically Located in the
middle of Downtown
▪ The City has considered a range
of options of revitalize the Alley
▪ No improvement projects are
currently planned
Background
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 4 ▪ Joint City / Main Street effort to enhance downtown – over 30 participants
▪ Group Identified key projects
▪ Action Teams developed plans and cost estimates
▪ Council allocated $217,000 for projects
▪ Trash collection clean-up for Norma’s Alley allocated $84,000 – - never completed
2016 Downtown Enhancement Action Teams
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 5 ▪ Cal Poly Intern Senior Project
▪ 68-page Alley Revitalization
Plan
▪ Case studies and design
recommendations
▪ Excellent report and starting
point
2019 Mitchell Spector Senior Project
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 6 ▪ Business and Restaurants
requested additional
signage on Park and Pine
Street sidewalk
▪ Additional signage
was not installed
2022 Alley Business Wayfinding Signage Request
Option 1
Option 2
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 7 ▪ Artist Dale Evers creates and installs Norma’s
Arch
▪ 100% Private Effort funded by Mr. Evers and
neighboring property owners
2022 Norma’s Alley Arch
April 5, 2022 - dedication
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 8 ▪ Kathy Bonelli (original
task force member)
submitted letter of ideas
▪ Concepts included in
EDSP
2022 Kathy Bonelli’s Alley Ideas
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 9 ▪ Council Adopted EDSP in 2024
▪ Downtown Placemaking Key
Implementation
Recommendation
▪ Norma’s Alley Beatification
Recommended
2024 Economic Development Strategic Plan (EDSP)
Norma’s
Alley
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 10 ▪ 12/10/2024 - Planning Commission
approves naming Norma’s Alley
2024 Planning Commission Officially Names
Norma’s Alley
City of Paso Robles – City Council – Presentation F3 – 3/17/26 Public Comments -  805/865-7276 11 Planning Commission Recommendation
Recommended the City Council create a
Norma’s Alley Ad Hoc task force to:
• Gather public input
• Identify quick fixes
• Identify long term
improvements and funding