City of Paso Robles
Goals & Initiatives
Prepared For:
City of Paso Robles City Council
Regular City Council Meeting
6:00 p.m.
April 7, 2026
Presented By:
Chris Hout, City Manager
David Malewitz, Assistant City Manager
Strategic Work Plan
Implementation
Update
CITY COUNCIL REGULAR MEETING 1
Council Vision &
Strategic
Direction
•The City Council Goal Setting Workshop in November
reflected the shared vision for Paso Robles as:
• A welcoming community
• A thriving local economy
• A place that supports opportunity for future generations. •Six Key Goal Areas were identified to guide the City’s work moving forward.
1. Facilities, Transportation & Infrastructure
2. Public Safety
3. Housing & Homelessness
4. Cultural, Recreational & Open Spaces
5. Community & Economic Development
6. Efficient & Effective Governance
CITY COUNCIL REGULAR MEETING 2
Translating Goals
into Action
•Jacob Green & Associates facilitated several Work Planning Sessions during February and March with City leadership •Key Focus Areas of Sessions
• Identifying initiatives that support Council goals for the next two years of the FY2026 - 2028 budget
• Developing implementation strategies
• Identifying responsible departments and supporting teams • Establishing preliminary timelines for implementation •These sessions ensured that each Council goal area is
supported by specific operational actions that translate into • actionable initiatives
• strategies
• implementation timelines across City departments
CITY COUNCIL REGULAR MEETING 3
Work Plan
Development
Progress
•Facilitated work planning sessions for each goal area have been completed
•Through these sessions, departments have identified:
• Initiatives aligned with Council priorities
• Strategies for implementation
• Responsible departments and teams
• Preliminary timelines in line with FY 2026 - 2028 budget •Current City master plans, as well as departmental strategic plans and studies, were KEY resources in developing
strategies
CITY COUNCIL REGULAR MEETING 4
Work Plan
Development
Progress
•Staff are currently refining the work plan document to ensure:
• Consistent structure
• Clear language
• Alignment across departments
•This framework will help guide:
• Departmental priorities
• Budget planning for the upcoming FY 2026 - 2028 budget • Capital improvement considerations
CITY COUNCIL REGULAR MEETING 5
Next Phase of
Implementation
•Over the coming weeks, staff will:
• Align initiatives with departmental resources & operational planning
• Incorporate city council & public feedback
• Finalize the Work Plan document
• Present the final document to the city council
•When finalized, the Work Plan will serve as a roadmap for implementing Council priorities for the next two years of the FY2026 - 2028 budget
•This tool will be used to:
• Monitor initiative progress
• Track implementation milestones
• Coordinate work across departments
• Promote accountability and transparency
CITY COUNCIL REGULAR MEETING 6
GOAL 1
Facilities, Transportation &
Infrastructure
1.1 Transportation Infrastructure
Program Management
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
1. Facilities,
Transporation &
Infrastructure
1.1 - Transportation Infrastructure Program
Management.
# Strategy / Step
1.1.1 Implement priority projects identified in the Traffic Signal Master Plan (TSMP)
1.1.2 Upgrade traffic signal technology and communication systems
1.1.3 Expand adaptive signal timing and coordination along major corridors
1.1.4 Improve multimodal mobility for pedestrians, cyclists, and transit users
1.1.5 Implement the 5-Year Roadway Treatment Plan and Measure I-24 initiatives
DRAFT
CITY COUNCIL REGULAR MEETING 7
1.2 Stormwater &
Drainage
Infrastructure
Management
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
1. Facilities,
Transporation &
Infrastructure
1.2 - Stormwater and Drainage Infrastructure
Management
# Strategy / Step
1.2.1 Pursue Federal Highway Administration (FHWA) funding for anchored mesh stabilization improvements
1.2.2 Implement capital projects identified in the Stormwater Master Plan (SWMP
1.2.3 Improve drainage capacity in flood-prone areas
1.2.4 Integrate green infrastructure and stormwater capture strategies into capital planning and project delivery
CITY COUNCIL REGULAR MEETING 8
1.3 Public Facilities
Infrastructure
Planning &
Improvement
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
1. Facilities,
Transporation &
Infrastructure
1.3 Public Facilities Infrastructure Planning and
Improvement
# Strategy / Step
1.3.1 Implement capital improvements identified in the Citywide Facilities Master Plan
1.3.2 Optimize facility maintenance operations through implementation of an asset management system
CITY COUNCIL REGULAR MEETING 9
1.4 Airport
Infrastructure &
Development
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
1. Facilities,
Transporation &
Infrastructure
1.4 Airport Infrastructure and Development
# Strategy / Step
1.4.1 Pursue Federal Aviation Administration (FAA) spaceport licensing
1.4.2 Develop a main terminal redesign plan
1.4.3 Evaluate and establish additional locations for spaceport activities
1.4.4 Pursue grant funding for taxiway rehabilitation and improvements
1.4.5 Enhance airport security planning and implementation
1.4.6 Extend Propeller Drive and improve access to support Cal Fire operations CITY COUNCIL REGULAR MEETING 10
GOAL 2
Public Safety
2.1 Strengthen
Organizational
Capacity
Infrastructure
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
2. Public
Safety 2.1 Strengthen Organizational Capacity and Infrastructure # Strategy / Step
2.1.1 Identify and secure a site for a future public safety facility
2.1.2 Pursue grant funding and alternative financing strategies for public safety infrastructure
2.1.3 Develop a Public Safety Facilities Master Plan
2.1.4 Construct a training classroom at the Public Safety Training Center
2.1.5 Retrofit existing facilities to accommodate current operational capacity
2.1.6 Develop a comprehensive strategic plan for Police and Fire Departments CITY COUNCIL REGULAR MEETING 11
2.2 Enhance Training,
Professional
Development,
and Career
Pathways
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
2. Public
Safety
2.2 Enhance Training, Professional Development, and Career Pathways
# Strategy / Step
2.2.1 Continue partnership with Cuesta College to develop and implement fire technology programs
2.2.2 Continue partnership with Cuesta College to develop and implement a firefighter academy program
2.2.3 Develop leadership, succession planning, and professional development programs
2.2.4 Recruit and hire a full-time training coordinator
2.2.5 Expand Emergency Operations Center (EOC) training programs
2.2.6 Achieve Police Department accreditation
CITY COUNCIL REGULAR MEETING 12
2.3 Improve Financial
Stewardship and
Long-Term
Sustainability
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
2. Public
Safety
2.3 Improve Financial Stewardship and Long-Term
Sustainability
# Strategy / Step
2.3.1 Plan for long-term revenue sustainability through renewal of Measure J-20
2.3.2 Pursue grant funding, partnerships, and regional collaborations to support public safety operations
CITY COUNCIL REGULAR MEETING 13
2.4 Expand
Community
Engagement &
Public
Communication
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
2. Public
Safety
2.4 Expand Community Engagement and Public
Communication
# Strategy / Step
2.4.1 Expand wildfire mitigation and defensible space education programs
2.4.2 Increase public education and community preparedness through Community Emergency Response Team (CERT) programs
CITY COUNCIL REGULAR MEETING 14
2.5 Enhance DataDriven Decision
Making &
Workload
Analysis
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
2. Public
Safety
2.5 Enhance Data-Driven Decision Making and
Workload Analysis
# Strategy / Step
2.5.1 Hire additional staffing for the communications center to meet AB 645 requirements for dedicated Fire Dispatchers
2.5.2 Upgrade the Computer-Aided Dispatch (CAD) system
2.5.3 Implement recommendations from the Standards of Cover (SOC) and Community Risk Assessment (CRA) to align resources with community risks
CITY COUNCIL REGULAR MEETING 15
2.6 Advance EMS
Public-Private
Partnership
Development
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
2. Public
Safety
2.6 Advance a Public-Private Partnership for the
Delivery of Emergency Medical Services
# Strategy / Step
2.6.1 Respond to County Request for Proposals (RFP) for ambulance services
2.6.2 Establish a governance structure in coordination with participating cities
2.6.3 Recruit and hire personnel to support EMS division operations CITY COUNCIL REGULAR MEETING 16
GOAL 3:
Housing & Homelessness
3.1 Strengthen Homelessness
Communication, Outreach,
and Coordination
Goal Objective
3. Housing &
Homelessness
3.1 Strengthen Homelessness Communication, Outreach, and Coordination
# Strategy / Step
3.1.1 Develop and implement a coordinated communication and outreach framework aligned with regional homelessness collaboration efforts
3.1.1.1 Staffing capacity, funding availability, legal and regulatory considerations, reliance on third-party agency coordination
3.1.1.2 Develop a comprehensive homelessness communication and outreach plan
3.1.1.3 Facilitate agency leadership review and adoption of the communication plan
3.1.1.4 Implement the communication and outreach plan
3.1.1.5 Develop and distribute resource materials for individuals experiencing or at risk of homelessness
3.1.1.6 Develop and maintain a public-facing homelessness data dashboard
3.1.2 Strengthen interagency coordination and response during extreme weather events
3.1.2.1 Develop an extreme weather notification and response system
PASO ROBLES - STRATEGIC WORK PLAN
CITY COUNCIL REGULAR MEETING 17
3.2 Expand Affordable
Housing Development
& Implementation
Opportunities
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
3. Housing &
Homelessnes
s
3.2 Expand Affordable Housing Development and
Implementation Opportunities
# Strategy / Step
3.2.1 Implement a Multifamily Housing Accelerator Program as part of the Economic Development Strategic Plan
3.2.1.1 Formalize the Accelerator Map and present to City Council
3.2.1.2 Facilitate entitlement of 50–100 multifamily housing units annually
3.2.1.3 Conduct regular coordination meetings with the Paso Robles Housing Authority and tax credit developers
3.2.2 Establish a Housing Constraints and Opportunities Committee (HCOC)
3.2.2.1 Facilitate quarterly meetings to identify barriers and develop recommendations to support housing production
3.2.3 Coordinate Regional Housing Needs Allocation (RHNA) planning and Housing Element updates
3.2.3.1 Coordinate with SLOCOG to support equitable housing unit allocation for Paso Robles
3.2.3.2 Plan for housing opportunities for extremely low-income households with CITY COUNCIL REGULAR MEETING consultant support 18
3.3 Increase Access to
Behavioral Health,
Detox, and Substance
Use Services
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
3. Housing &
Homelessness
3.3 Increase Access to Behavioral Health, Detox, and
Substance Use Services
# Strategy / Step
3.3.1 Implement coordinated Community Action Team (CAT) initiatives to improve access to behavioral health, detox, and substance use services
3.3.1.1 Implement targeted outreach and communication efforts in priority areas, including the Black Oak Corridor
3.3.1.2 Coordinate with Caltrans to evaluate and implement safety improvements along highway corridors, including fencing where appropriate
3.3.1.3 Identify and pursue partnerships and resource-sharing agreements to address service gaps in behavioral health, detox, and substance use services
3.3.1.4 Coordinate cleanup and maintenance efforts in priority areas, including riverbed locations
3.3.1.5 Improve communication and coordination to connect individuals with available behavioral health and substance use services
3.3.1.6 Coordinate with County Jail and partner agencies to support reentry and service connection for repeat offenders
3.3.1.7 Enhance implementation and communication of low-barrier behavioral health and outreach services through coordination with County Behavioral Health and CITY COUNCIL REGULAR MEETING partner agencies 19
3.4 Implement Coordinated
Public Health, Safety, and
Workforce Initiatives in
Priority Areas
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
3. Housing &
Homelessnes
s
3.4 Implement Coordinated Public Health, Safety,
and Workforce Initiatives in Priority Areas
# Strategy / Step
3.4.1 Implement targeted infrastructure improvements to enhance public health and safety in priority areas
3.4.1.1 Install fencing in targeted locations
3.4.1.2 Install trash receptacles in high-use areas
3.4.2 Install municipal code signage to support consistent and enforceable parking management practices, with coordinated outreach and advance notice
3.4.3 Develop workforce pathway programs in partnership with local nonprofits to support cleanup and beautification efforts in priority areas
3.4.3.1 Implement trash maintenance and cleanup activities
3.4.3.2 Implement beautification projects
3.4.3.3 Funding availability, project prioritization
CITY COUNCIL REGULAR MEETING 20
GOAL 4
Cultural, Recreational &
Open Spaces
4.1 Develop a Citywide
Parks, Recreation, and
Trails Master Plan
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
4 Cultural,
Recreational &
Open Spaces
4.1 Develop a Citywide Parks, Recreation, and
Trails Master Plan
# Strategy / Step
4.1.1 Secure funding to support development of the Parks, Recreation, and Trails Master Plan
4.1.2 Develop and issue a Request for Proposals (RFP) for planning services
4.1.3 Select a consulting firm to support development of the Master Plan
4.1.4 Facilitate community and stakeholder engagement, including workshops, outreach, and facility assessments
4.1.5 Community participation, stakeholder alignment, outreach capacity
4.1.6 Finalize and adopt the Parks, Recreation, and Trails Master Plan CITY COUNCIL REGULAR MEETING 21
4.2 Strengthen
Recreation
Services and
Parks Operations
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
4 Cultural,
Recreational
& Open
Spaces
4.2 Strengthen Recreation Services and Parks
Operations
# Strategy / Step
4.2.1 Develop and implement a service plan for dog park operations
4.2.2 Establish an Arts and Culture Board
4.2.3 Develop policies and a work plan for a Visual Art in Public Places program
4.2.4 Recruit, hire, and onboard a part-time Event Coordinator
4.2.5 Implement virtual event application software and supporting workflows
4.2.6 Establish a City special event coordination committee
4.2.7 Evaluate Senior Center services to determine appropriate staffing and service delivery model
CITY COUNCIL REGULAR MEETING 22
4.3 Enhance &
Expand
Athletic Field
Capacity
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
4 Cultural,
Recreational
& Open
Spaces
4.3 Enhance and Expand Athletic Field Capacity
# Strategy / Step
4.3.1 Establish Parks and Recreation Equipment Replacement Program
4.3.2 Recruit, hire, and onboard a Lead Landscape Maintenance Technician
4.3.3 Establish a monthly athletic field maintenance program at Robbins Field and Sherwood Park
4.3.4 Develop a funding strategy to support implementation of the Larry Moore Park redevelopment plan
4.3.5 Identify funding sources to close the funding gap for Beechwood Community Park development
4.3.6 Complete renovations at Sherwood Park
CITY COUNCIL REGULAR MEETING 23
4.4 Modernize &
Plan for the
Future of
Library Services
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
4 Cultural,
Recreational &
Open Spaces
4.4 Modernize and Plan for the Future of Library
Services and Facilities
# Strategy / Step
4.4.1 Develop a concept plan based on community, stakeholder, and Council feedback
4.4.2 Partner with the Library Foundation to support the capital campaign for library renovation through community donations
4.4.3 Develop working documents based on the Council-approved concept plan
4.4.4 Procure construction services and select a contractor
4.4.5 Finalize funding for construction, including City funds, stakeholder donations, and development impact fees (DIF)
4.4.6 Establish a temporary service plan to maintain access to library resources during construction
4.4.7 Award construction contract and initiate construction
4.4.8 Develop and implement a Library Strategic Plan
CITY COUNCIL REGULAR MEETING 24
GOAL 5
Community & Economic
Development
5.1 Business Retention, Attraction and
Expansion (BRE) Program
Implementation
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
5 Community &
Economic
Development
5.1 Business Retention, Attraction and Expansion
(BRE) Program Implementation
# Strategy / Step
5.1.1 Integrate commercial center targets into annual BRE Program activities
5.1.2 Conduct a business climate survey and targeted business outreach program
5.1.3 Business participation, data collection and analysis capacity
5.1.3.1 Conduct owner outreach and redevelopment engagement
5.1.3.2 Establish a Big Box Working Group to host quarterly roundtables with commercial center owners
5.1.3.3 Identify redevelopment barriers and opportunities within commercial centers
5.1.4 Facilitate tenant recruitment and business attraction efforts in priority commercial areas
5.1.4.1 Convene an internal City coordination group for high-priority permitting and development projects
5.1.4.2 Conduct retail and industry leakage analysis to inform business attraction strategy
CITY COUNCIL REGULAR MEETING 25
5.2 Economic
Development
Marketing &
Business Attraction
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
5 Community &
Economic
Development
5.2 Economic Development Marketing and
Business Attraction
# Strategy / Step
5.2.1 Develop and implement an Economic Development marketing and branding strategy to support business attraction efforts
5.2.1.1 Develop an evergreen marketing video to support Economic Development outreach
5.2.1.2 Develop an annual Paso Robles Market Guide
5.2.1.3 Develop a “Pick Paso” pitch kit, standalone Economic Development website, and trade show materials
5.2.2 Participate in regional economic development partnerships and industry engagement efforts to support business attraction
CITY COUNCIL REGULAR MEETING 26
5.3 Aerospace,
Innovation, and
Technology Sector
Development
CITY COUNCIL REGULAR MEETING 27
5.4 Infrastructure Strategy
to Support Diversified
Economic Development
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
5 Community &
Economic
Development
5.4 Infrastructure Strategy to Support Diversified
Economic Development
# Strategy / Step
5.4.1 Identify and prioritize infrastructure improvements that support key economic development opportunity areas
5.4.2 Align infrastructure planning and capital improvement programs with economic development priorities and future growth areas CITY COUNCIL REGULAR MEETING 28
5.5 Economic
Development
Funding & Resource
Strategy
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
5 Community &
Economic
Development
5.5 Economic Development Funding and Resource
Strategy
# Strategy / Step
5.5.1 Identify and pursue funding opportunities to support priority economic development initiatives
5.5.2 Coordinate funding strategies with regional, state, and industry partners to leverage resources and maximize investment
CITY COUNCIL REGULAR MEETING 29
5.6 Downtown
Beautification & Public
Realm Enhancement
CITY COUNCIL REGULAR MEETING 30
GOAL 6
Efficient & Effective
Governance
6.1 Enhance Website
Accessibility, Compliance,
and User Experience
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
6. Efficient &
Effective
Governance
6.1 Enhance Website Accessibility, Compliance, and
User Experience
# Strategy / Step
6.1.1 Conduct a comprehensive audit of the City’s website to identify gaps in ADA compliance, accessibility, and user experience
6.1.2 Implement improvements to address compliance gaps and enhance overall user experience
6.1.3 Establish a centralized governance model for website management to ensure consistent content maintenance and updates
CITY COUNCIL REGULAR MEETING 31
6.2:
Conduct Departmental
Organizational
Assessments to
Improve Effectiveness
& Efficiency
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
6. Efficient &
Effective
Governance
6.2 Conduct Departmental Organizational
Assessments to Improve Effectiveness and
Efficiency
# Strategy / Step
6.2.1 Conduct Community Development Organizational Assessment
6.2.2 Conduct Public Works Organizational Assessment
Recommend: 6.2.3 Develop and prioritize recommendations based on assessment findings to improve service delivery and operational performance
6.2.4 Implement prioritized improvements identified through organizational assessments
CITY COUNCIL REGULAR MEETING 32
6.3 Advance Artificial
Intelligence
Integration &
Cybersecurity
Readiness
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
6. Efficient &
Effective
Governance
6.3 Advance Artificial Intelligence Integration and
Cybersecurity Readiness
# Strategy / Step
6.3.1 Develop an Artificial Intelligence (AI) governance policy through a Steering Committee and submit for executive and Council alignment
6.3.3 Research and evaluate enterprise-grade AI tools for government use and recommend solutions aligned with policy direction
6.3.2 Establish training and education programs for staff on AI use in alignment with adopted policy
6.3.4 Pilot and deploy AI applications across departments to improve operational efficiency
6.3.5 Implement a cybersecurity awareness and phishing prevention program for City Council and staff
CITY COUNCIL REGULAR MEETING 33
6.4 Strengthen Public
Information,
Outreach, and
Community
Engagement
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
6. Efficient &
Effective
Governance
6.4 Strengthen Public Information, Outreach, and
Community Engagement
# Strategy / Step
6.4.1 Recruit, hire, and onboard a Management Analyst with Public Information Officer (PIO) expertise to lead coordinated communication efforts
6.4.2 Assess the current state of the City’s communications and branding to identify gaps and opportunities for enhancement
6.4.3 Develop a coordinated communications and outreach plan to enhance public information and community engagement
6.4.4 Establish guidelines and governance standards to ensure consistency across all public information and outreach activities
CITY COUNCIL REGULAR MEETING 34
6.5 Modernize
Employee
Performance
Management &
Personnel Policies
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
6. Efficient &
Effective
Governance
6.5 Modernize Employee Performance Management
and Personnel Policies
# Strategy / Step
6.5.1 Update employee rules and regulations and coordinate review with labor unions
6.5.2 Update performance evaluation forms and criteria in coordination with labor unions
6.5.3 Update performance evaluation forms and criteria in coordination with labor unions
CITY COUNCIL REGULAR MEETING 35
6.6 Conduct a
Comprehensive
Employee Benefits
Comparative
Analysis
PASO ROBLES - STRATEGIC WORK PLAN
Goal Objective
6. Efficient &
Effective
Governance
6.6 Conduct a Comprehensive Employee Benefits
Comparative Analysis
# Strategy / Step
6.6.1 Conduct a Request for Proposals (RFP) process to select an insurance broker to perform a comprehensive employee benefits comparative analysis
6.6.2 Conduct a comprehensive analysis of employee benefits to evaluate competitiveness and identify potential enhancements
6.6.3 Present analysis findings and recommendations to City Council for consideration
CITY COUNCIL REGULAR MEETING 36
Supporting
Council Strategic
Direction
•Two Year Goals & Initiative Document will:
• Support implementation of the City Council’s adopted goals and priorities
• Translate Council direction into operational initiatives that guide departmental work and track progress over the FY 2026 – 2028 budget years
• Establishes the Goals & Initiatives document as a companion framework to guide organizational growth and implementation CITY COUNCIL REGULAR MEETING 37
Thank You
QUESTIONS & COMMENTS
CITY COUNCIL REGULAR MEETING 38