2026 City Council Presentation
May 5, 2026
Presented by,
Interim Executive Director
Jeffry Wiesinger
In Memory of
Norma Moye
July 2, 1933 – December 15, 2025
Paso Robles Main Street Executive Director
1992 - 2025
Norma’s Legacy and Impact
on the Community, through the
Paso Robles Downtown
Main Street Association
- Established a Nationally Accredited Main Street Program - Earned 2004 Great American Main Street Award Winner
- Created Several Community Events over 30+ Years
- Nurtured Longstanding Relationships with City Officials - Worked Tirelessly to Promote Local Businesses Downtown Previous Accolades Include
2025 - #8 Best Main Street
#5 Best Wine Region
2024 - #3 Best Wine Region
2023 - #1 Best Wine Region
2022 - #4 Best Wine Region
2021 - #8 Best Wine Region
2020 - #9 Best Wine Region
2019 - #10 Best Wine Region
2018 – Runner Up Best Wine Region
Mission Statement
The Paso Robles Main Street Association will actively
create and implement a comprehensive program that will
effectively restore, promote, and enhance the economic
vitality and unique historical value of our downtown, while maintaining its friendly, community atmosphere.
Four Pillars of the Organization
Design Committee
Restoration, Preservation, Beautification
Economic Vitality Committee
Supports & Promotes the Downtown Business District and
Associate Members Throughout the City
Promotions Committee
Organizes & Promotes Community Events Throughout Downtown, That Provide Fun & Enjoyable Activities for Locals & Visitors Alike Board of Directors
Sets Goals for Each Fiscal Year, Meets Necessary Requirements for Certification as a National & California State Main Street Program, Works with Community Organizations to Promote the Regions
Design Committee
Restoration, Preservation, Beautification
Aims to enhance the visual quality of downtown Paso Robles by establishing guidelines, aiding property and business owners with façade improvements, murals, window displays, street landscaping and creating a welcoming atmosphere in our downtown.
Economic Vitality Committee
Made up of local business leaders and community
advocate volunteers
Focused on supporting the economic growth and
prosperity of our downtown business district, and
associate business members from around the city,
county and state.
Using various means of social media marketing,
print, radio and television advertising, and the
corner stone of our organization; friendly word of
mouth recommendations and referrals.
Promotions Committee
Organizes & promotes community events throughout
the Downtown, that provide many fun & enjoyable
activities for locals & visitors.
Made up of local volunteers, media representatives,
event production professionals and creative
business leaders who enjoy celebrating our community.
Aims to brand Downtown Paso Robles
as the ultimate destination
for shopping, dinning and enjoying
time with family and friends.
Main Street Events: 18 + Events with More to Come
Feb - Valentine’s Day Movie Night March/April - HOP TO IT - Meet the Easter Bunny April - Vintage Sidecar Rendezvous May - Paso Robles Olive & Lavender Festival June/July/August - Help Promote Concert Series in the Park & California Mid-State Fair July - Free Pancake Breakfast August - Let’s Make a Deal, Paso! Trading Day & Kid’s Flea Market September - 30th Annual Taste of Downtown / Fall Fest Movie Night October - Golden Oak Honey & Pumpkin Festival / Die de los Muertos / Downtown Safe & Fun Halloween
November - Elegant Evening Downtown / 40th Annual Downtown Lighting Ceremony / Shop Small Saturday
December - 65 Annual Christmas Light Parade / 40th Annual Vine Street Victorian Showcase / 36th Annual Norma’s Teddy Bear Tea”
Board of Directors
EXECUTIVE BOARD MEMBERS
Interim Board President: Margaret Holstine – Land Use Consultant / Previous Board President Vice-President: Charles Themens – Main Street Map / Paso Santa Treasure: Roxana Sale - Sale Realty / J&R Sale Income Tax Services Hayley Mattson: Secretary – 13 Stars Media / Paso Robles Press & Magazine Jeffry Wiesinger: Interim Executive Director – Jeffry’s Wine Country BBQ
BOARD MEMBERS
Anna Rodriguez: Odyssey World Café
Bill Reed: Central Coast Marketing Network
Carla Cary: Spare Time Books
Garrett Wesch: Kahuna’s Surf, Skate & Snow
Raymond Smith: Indigene Cellars
Stephen R. King: Retired Architect / Chair of Economic Vitality & Design Committee Stephanie Villanueva: Christies Real Estate / Membership
LIFETIME BOARD MEMBERS
Dale Gustin: Retired Attorney
Jan Hopp: Bemer Group
John Roush: Park Cinemas / Retired
June Bertoni: Historical Society / Property Owner
Consists of volunteer
business leaders and
community advocates
who set the
associations goals,
objectives, budget,
work plan and
fundraising activities.
Accomplishments
Tracked over 22,000 hours of volunteer service through:
Events, Committees, Office Time & Professional Services.
Co-host monthly business mixers to help local businesses promote and gain greater exposure with-in the community.
Produce 16 (and counting) time-honored annual events
in our community geared to both locals and visitors.
Too many to list them all
Provide brochures, maps & friendly community information to downtown visitors, while collecting feedback from
residents and tourists that is then provided to the city.
For more than 3 decades, we’ve inspired local-residents to get involved and be active in your community, and
leading by example by working with other organizations.
Working with
Community Partners
to Help Make
Paso Robles Thrive
The PASO ROBLES DOWNTOWN MAIN STREET ASSOCIATION
is a recognized leader among both California and
National Main Street Associations.
We are focused on building strong partnerships
with city staff, other local organization,
business owners and community members.
Despite historical challenges from malls and big box stores, and contemporary challenges from online retailers and
corporate outlets, our ongoing mission is to enhance our downtown through community involvement,
historic preservation, small business promotion.
Financial Report & Request
Current Approved City Funding
2024 – 2025 $117,000
2025 – 2026 $117,000
Fiscal Year Budget
2025 – 2026 $208,000
Based on national averages of government contracts, annual inflationary and cost-of-living adjustments, we are requesting a modest 3% increase in city funding for the next 2 – 3 year budget cycle.
We understand that the current economic conditions are increasingly difficult for our city government officials, local small businesses, non-profit associations, charity organizations and especially Paso Robles residents.
We have a great deal of gratitude, respect and admiration for our City Manager, City Staff and City Council, and we believe this is a value driven investment into our community.
We Greatly Appreciate Your Consideration
Request for Additional Funding
2026 – 2027 $120,500
2027 – 2028 $120,500
Additional Funding for Our
Community Focused Organization Comes From
- Membership Dues
- Donations
- Event Sponsorship
- Promotional Event Income
- Fundraising
THANK YOU TO THE PASO ROBLES CITY COUNCIL, CITY MANAGEMENT & STAFF,
LOCAL RESIDENTS, AND VISITORS TO OUR BEAUTIFUL DOWNTOWN, FOR YOUR CONTINUED SUPPORT OF OUR ORGANIZATION AND OUR MISSION.
WE ARE COMMITTED TO CONTINUING THE LEGACY OF NORMA MOYE
AND ALL THOSE WHO CAME BEFORE US, WHO HAVE HELPED MAKE
DOWNTOWN PASO ROBLES ONE OF THE MOST BELOVED COMMUNITIES IN THE COUNTRY.
WITH YOUR HELP, WE WILL CONTINUE TO GROW AND THRIVE.
THE PASO ROBLES DOWNTOWN MAIN STREET ASSOCIATION
IS A SYMBOLE OF OUR COMMUNITY HERITAGE,
WHERE EVERYONE COMES TOGETHER.