2026
PASO ROBLES
TEMPLETON
CHAMBER
ROBERT COVARRUBIAS, CEO
MAY 5TH
Formore than 106years,the Paso Robles &
TempletonChamberofCommerce has been a
cornerstone ofthis community, championing local
business,welcomingvisitors, andworking to
ensure that Paso Robles remains a destination
that people seekout and return to.
Today,representing over 700 members,
operating a thrivingVisitorCenter, and maintaining
a strong presence in advocacyconversations
from CityHalltoCapitol Hill,we are more engaged
and impactfulthan ever.
WHO WE ARE
Our Visitor Center is the city's front
door. Every traveler who walks in leaves
with a reason to stay longer, spend
more, and come back.
With thousands of referrals made
annually to local hotels, restaurants,
wineries, and shops, the Visitor Center
is one of the city's most cost-effective
economic development tools.
From travel writers and influencers to
group tour operators, we actively
market Paso Robles to regional,
national, and international audiences.
WE TELL
OUR STORY
WE WELCOME
PASO ROBLES
WE DRIVE
LOCAL SPENDING
WE WELCOME.
WE CONNECT.
WE PROMOTE.
Overnight Visitors Locals Non-Overnight Visitors
Overnight Visitors
55%
Non-Overnight Visitors
28%
Locals
17%
AT A GLANCE:
WHO WE SERVE
55% OFTHEVISITORSWE SERVE STAYATLEASTONE NIGHT
IN PASO ROBLES.
17%ARE LOCALTO SAN LUIS OBISPO COUNTY.
28% NEITHER LIVE IN SLO COUNTYNOR STAYOVERNIGHT
IN PASO ROBLES, BUTSPEND DOLLARS HERE. THIS
SEGMENTISAKEYCONTRIBUTORTO OURDEFICIT,ASTHEIR
VISITSARE NOTCAPTURED OR SUPPORTEDBYTOT
REVENUE.
*THE PERCENTAGESABOVEAREBASED ON 4,200VISITORSTRACKEDFROM OCT2025-MARCH 2026 *DOES NOTINCLUDE PHONECALLS OR EMAILREPLIES
WINERY & TASTING ROOM GUIDANCE
HOTEL & LODGING RECOMMENDATIONS
DINING & LOCAL FAVORITES
EVENTS, FESTIVALS, & ACTIVITIES
OUTDOOR RECREATION & TRAILS
GROUP & ITINERARY PLANNING
LOCAL HISTORY & CULTURE
"EVERY QUESTION ANSWERED IS A DOLLAR
DIRECTED TO A PASO ROBLES BUSINESS."
From the first-time visitor to the returning wine
country regular, we are ready with answers,
recommendations, and a genuine Paso Robles
welcome.
WHAT BRINGS
VISITORS TO OUR DOOR
FROM VISION TO REALITY
In our first full year at our new location, the Visitor Center has become exactly what we envisioned: a destination in its own right. Investing in a world-class welcome creates a worldclass impression of Paso Robles, and this Visitor Center proves it every day.
From first-time wine country
explorers to returning guests
planning their next trip, visitors
come to us for personalized
guidance, local recommendations,
and the kind of insider knowledge
they cannot find on a search
engine. We send them out into
Paso Robles informed, excited, and
ready to spend.
VISITORS MEMBERS COMMUNITY
Our location serves as a gathering
place for the business community.
Members host events here,
connect with one another, and
benefit from the referrals our staff
makes every day to visitors who
are looking for exactly what our
members offer. Being part of the
Chamber means having a physical
presence in one of the most visited
locations in the city.
The Visitor Center is not just for
out-of-towners. Locals come to us
for event information, community
resources, and a connection to
everything happening in the city
they call home. We celebrate Paso
Robles history, promote local
events, and serve as a point of civic
pride for residents who want to
share their city with the people
they bring to town.
ADVOCATING FOR
PASO ROBLES AT EVERY LEVEL
The Paso Robles Chamber is locally rooted but broadly connected.
Our memberships in the U.S. Chamber of Commerce, the California Chamber of Commerce, and the Tri-County Chamber mean that Paso Robles businesses have representation at the federal, state, and regional level.
Policies that affect how you do business here are often made far from here.
We make sure nobody forgets about Paso Robles when those decisions are made.
P&L details available upon request
A SHARED
INVESTMENTIN
PASO ROBLES
INVESTING IN WHAT WORKS
Thousands of visitors served. Thousands of referrals directed to local businesses. A Visitor Center that costs $146,089 a year to operate well.
The City's current contribution of $115,000 is meaningful and appreciated. We share this full picture with the Council in the spirit of transparency, and we trust that this partnership will continue to reflect the value this Visitor Center delivers to Paso Robles.
THANK YOU