City Council Ad Hoc AppointmentsDowntown Alley Beautification August 4, 2026City Council Discussion
Council Adopted EDSP in 2024
Downtown Placemaking Key Implementation Recommendation
Norma’s Alley Beatification Recommended
2024 Economic Development Strategic Plan (EDSP)
Norma’sAlley
Objective 5.6Establish Downtown Alley Ad Hoc Committee
26-28 Strategic Work Plan
Approve Resolution 26-x
Appointing 2 Councilmember
Approve Work Area Map
Ad Hoc Committee Recommendation
The Planning Commission requested a report on the status of Norma’s Alley Planning Commission discussed item on December 9, 2025
Recommended the City Council create a Norma’s Alley Ad Hoc task force Background
Norma’s Alley is Strategically Located in the middle of Downtown The City has considered a range of options of revitalize the Alley No improvement projects are currently planned
Background
Joint City / Main Street effort to enhance downtown – over 30 participants Group Identified key projects
Action Teams developed plans and cost estimates
Council allocated $217,000 for projects
Trash collection clean-up for Norma’s Alley allocated $84,000 – - never completed 2016 Downtown Enhancement Action Teams
Cal Poly Intern Senior Project
68-page Alley Revitalization Plan
Case studies and design recommendations
Excellent report and starting point
2019 Mitchell Spector Senior Project
Business and Restaurants requested additional signage on Park and Pine Street sidewalk Additional signagewas not installed
2022 Alley Business Wayfinding Signage Request
Option 1
Option 2
Artist Dale Evers creates and installs Norma’s Arch
100% Private Effort funded by Mr. Evers and neighboring property owners 2022 Norma’s Alley Arch
April 5, 2022 - dedication
Kathy Bonelli (original task force member) submitted letter of ideas Concepts included in EDSP
2022 Kathy Bonelli’s Alley Ideas
12/10/2024 - Planning Commission approves naming Norma’s Alley 2024 Planning Commission Officially Names Norma’s Alley
Planning Commission Recommendation
Recommended the City Council create a Norma’s Alley Ad Hoc task force to:
Gather public input
Identify quick fixes
Identify long term improvements and funding