NATIONAL FITNESS CAMPAIGN
CAMPAIGN
BRIEFING
2023
BROUGHT TO YOU BY
2022 FEATURED ARTIST COLLECTION 2021 FEATURED ARTIST COLLECTION National Fitness Campaign is a wellness consulting
firm. Our mission is to build healthy communities.
NFC develops partnerships with cities, schools and
sponsors to fund, build, and activate outdoor Fitness
Courts, making world class fitness free.
WHO WE ARE WHAT WE DO
TO MAKE WORLD CLASS FITNESS FREE
WHY WE DO IT
USA
Switzerland
Japan
France Israel
UK
Austria
85 75
80 70
$1,000 $5,000 $10,000
Life Expectancy vs Health Expenditure
THE PROBLEM
THE SOLUTION
Health Expenditure
Life Expectancy
America is facing a health crisis caused by
sedentary lifestyles and cities designed for
cars. USA spends more money than any
other on healthcare with poor results.
When communities are designed to support
wellbeing, health outcomes change!
CAMPAIGN HISTORY
40+ years in the making
FITNESS COURT INVENTED
SAN FRANCISCO • STANFORD
FIRST NATIONAL SPONSOR
3 COUNTRIES • 10,000 FITNESS COURTS
REDESIGNED
FOR IMPACT IN 21ST CENTURY
WELCOMING 500TH
HEALTHY COMMUNITY ACROSS AMERICA
NFC EXPANDS TO 10,000
COMMUNITIES WITH PARTNERS
1979 1980’s 2012 2023 2030’s
A COMPREHENSIVE
COMMUNITY WELLNESS
PROGRAM
Campaign Overview
National Fitness Campaign
AMBASSADOR
TRAINING
MOBILE APP
PUBLIC ART
LAUNCH &
PRESS
DESIGN &
PLANNING
GRANT
FUNDING
INSTALLATION
SPONSOR
SUPPORT
CORE SQUAT PUSH LUNGE PULL AGILITY BEND
7 MOVEMENT FULL BODY WORKOUT
FUNCTIONAL TRAINING SYSTEM
DIGITALLY ACTIVATED | COACH IN YOUR POCKET
WORLDS BEST OUTDOOR GYM
“ ”
FITNESS COURT®
I am glad to see movements to improve balance.
- Carol Claybaker, Senior Resident of Janesville, WI
ADULTS OF ALL AGES AND ABILITY
Campaign Services
National Fitness Campaign
Launch &
Ribbon Cutting Media & Press Ambassador Training
Pre Launch
Support
Planning &
Funding Support
Fitness Co
Launching Nation
Digitally Connected Fitn
Every Fitness Court will be digitally connected to a robust library o and health kit metrics by the free Fitness Court App. With a you’ll be able to find every Fitness Court location at the palm millions of people will have access to the worlds-best outdoor g is designed to move people outside everyday. Walking and mo social connections will build new friendships and wellness hab App aims to build a healthy nation of active members, solo or anytime of the day and enjoying the worlds largest network of teaching and coaching adults young
APPLE HEALTH CONNECTION • NEW WORKOUT C
• CHECK-IN CHALLENGES • LOCATION MA
Fitness Court® App
NEW APP
launching
2023
WE BUILD HEALTHY COMMUNITIES!
ARTISTS FROM ACROSS THE
COUNTRY
Fitness Court® Public Art
Inspiration Meets Wellness
2023 NFC Public Art Collection
No Additional Funding Required
2023 JEAN-MICHEL BASQUIAT
NFC DESIGN STUDIO
LOCAL ARTIST
FEATURED ARTIST
Each Fitness Court® is a one-of-a-kind work of art.
Additional Funding Required:
$25,000
1 OSEVILLE FITNESS COURT®
IONAL FITNESS CAMPAIGN DESIGN SERVICES
Additional Funding Required
$50,000
Additional Funding Required:
$10,000
Fitness Court® Public Art
Limited licenses available
STANDARD FITNESS COURT® COLLECTION
OPTION A
OPTION D
OPTION G
OPTION B
OPTION E
OPTION H
OPTION C
OPTION F
OPTION I
STANDARD FITNESS COURT® COLLECTION
OPTION A
OPTION D
OPTION G
OPTION B
OPTION E
OPTION H
OPTION C
OPTION F
OPTION I
STANDARD FITNESS COURT® COLLECTION
OPTION A
OPTION D
OPTION G
OPTION B
OPTION E
OPTION H
OPTION C
OPTION F
OPTION I
STANDARD FITNESS COURT® COLLECTION
OPTION A
OPTION D
OPTION G
OPTION B
OPTION E
OPTION H
OPTION C
OPTION F
OPTION I
OPTION E
OPTION H
OPTION F
OPTION I
A COMPREHENSIVE
COMMUNITY WELLNESS
PROGRAM
Campaign Overview
National Fitness Campaign
AMBASSADOR
TRAINING
MOBILE APP
PUBLIC ART
LAUNCH &
PRESS
DESIGN &
PLANNING
GRANT
FUNDING
INSTALLATION
SPONSOR
SUPPORT
BUILD A FREE OUTDOOR FITNESS COURT® WITHIN A
10 MINUTE BIKE RIDE OF EVERY AMERICAN
NFC’S GOAL
America’s Largest Public-Private Wellness Partnership
M A J O R H E A LT H CA R E P R OV I D E R S
M U N I C I PA L I T I E S • S C H O O L S
INDUSTRY AFFILIATES • CORPORATIONS & LOCAL SPONSORS
National Fitness Campaign Grows to
5000 Cities & Schools by 2030
NATIONAL FITNESS CAMPAIGN
WE’RE PLEASED TO ANNOUNCE OUR 2023 CAMPAIGN
200 PARTNERS
2023
NFC GRANT PROGRAM QUALIFICATION REQUIREMENTS
NFC Grant Requirements
Program Qualification
MAKING WELLNESS
A PRIORITY?
SITE
WITH IMPACT
FUNDING
MATCH
CAMPAIGN
TIMING
STEP 1 STEP 2 STEP 3 STEP 4
PARKS
&
R
ECREATION
STAKE
H
O
LDERS
COUNC
I
L
MEMBERS
MAYOR &
C
I
T
Y
MANAGER
HEALTHY
LIVING
STEP 1
CONSENSUS
TO
J
O
I
N
T
HE
CAMPAIGN
BUILD A FREE OUTDOOR GYM WITHIN
A 10 MINUTE BIKE RIDE OF EVERY AMERICAN
OUR MISSION
NATIONAL FITNESS CAMPAIGN
CAMPAIGN MISSION
Accessible Healthy Infrastructure®
Making Wellness a Priority
VISIBLE 1
Site locations must be
recognizable with high
visibility.
3 CONNECTED
Site locations must
be integrated with
pedestrian infrastructure.
2 ACTIVE
Site locations must be
heavily trafficked and
centrally located.
Design & Planning Consulting
Sites with Impact
STEP 2
Qualify site locations for Funding
STEP 3
AWARDEE TOTAL
REMAINING
FUNDING
REQUIREMENT
PROGRAM + INSTALLATION
$150,000-
$170,000
Includes standard art collection
Art & Custom Color Options
2023 CAMPAIGN FUNDING REQUIREMENT
NFC PROGRAM FUNDING
The Fitness Court® and National Campaign Services
NFC Grant Funding Award
NFC PROGRAM TOTAL
$ 155,000
($30,000)
$125,000
OPTIONAL
NFC Design Studio
$10,000
Local Artist
$25,000
Featured Artist
$50,000
NFC APPROVED INSTALLER NETWORK - INSTALLATION TEAM
Turn Key Fitness Court Assembly
Art & Graphic Installation
Installation Partner (separate agreement)
$ 25,000
CONCRETE SLAB
Can be performed in-house or in-kind est.$ 0-20,000
With Prevailing Wage Rates: $27,000
Fitness Court installation is a specialized installation that requires expertise, proper certifications, and proven field experience INSTALLATION & CONCRETE TOTAL ESTIMATE $ 25,000-47,000
NFC Standard
Included
STEP 4 Alternate Funding Pathways
Federal | State | Local | Regional
OVER
SPONSORS NATIONWIDE
ALTERNATE FUNDING PATHWAYS
NFC CONSULTATIVE SUPPORT
FEDERAL AND STATE
FUNDING
Expert funding consulting
for eligible partners
FEDERAL
STATE LOCAL
NATIONAL FITNESS CAMPAIGN
FUNDING & SPONSOR SUPPORT
OVER 1000+ SPONSORS NATIONWIDE
Funding Strategy & Support
Expert consultation on building consensus and best
practices for securing matching funding from Federal,
State, Local and Private sources.
SPONSORS NATIONWIDE
OVER1000
NATIONAL FITNESS CAMPAIGN
FUNDING & SPONSOR SUPPORT
OVER 1000+ SPONSORS NATIONWIDE
Funding Strategy & Support
Expert consultation on building consensus and best
practices for securing matching funding from Federal,
State, Local and Private sources.
SPONSORS NATIONWIDE
OVER1000
NATIONAL FITNESS CAMPAIGN
FUNDING & SPONSOR SUPPORT
OVER 1000+ SPONSORS NATIONWIDE
Funding Strategy & Support
Expert consultation on building consensus and best
practices for securing matching funding from Federal,
State, Local and Private sources.
SPONSORS NATIONWIDE
OVER1000
NATIONAL FITNESS CAMPAIGN
FUNDING & SPONSOR SUPPORT
OVER 1000+ SPONSORS NATIONWIDE
Funding Strategy & Support
Expert consultation on building consensus and best
practices for securing matching funding from Federal,
State, Local and Private sources.
1000
LOCAL AND REGIONAL
SPONSORS
Fitness Court® Studio
Launching Nationwide 2023
FITNESS
ART
DANCE
YOGA
ZUMBA
PILATES
STRETCH
ADDITIONAL
FUNDING REQUIRED $35,000
**Limited Fitness Court Studio® programs available in each state in 2023 World’s first integrated outdoor gym experience with
two programmable class rooms
Over 2,000 square feet of wellness infrastructure
Includes edge to edge art mural as studio classroom
backdrop
Compatible with existing Fitness Courts® and your
Fitness Court® network
INSTALLATION
CONCRETE SLAB ADDITION
Typically coordinated with Fitness Court Installation Partner (seperate agreement) Can be performed in-house or in-kind $0-20,000
$7,500
est.
est.
Art Mural
Sports Floor
ESTIMATE TOTAL WITH INSTALL $42,500-62,500
2023 GRANT APPLICATION
PERIOD NOW OPEN
Campaign seeking qualified applicants able to meet the 2023 time frame for adoption and local funding match.
LAUNCH PHASE
7 Shipment for Storage
8 Install Concrete Slab and Art Approval
9 Fitness Court Assembly
10 Press Launch Ceremony
PRE APPLICATION PHASE
1 Feasibility Review
2 Evaluation Call
3 Non-Binding Grant Application
AWARD PHASE
4 Award of Grant Eligibility (First Come, First Served for Qualified Applicants) 5 Local Adoption by Governing Body
6 Develop and Confirm Funding Match
FITNESS COURT OPEN!
Campaign Overview
Partnership Qualification Process
MAKING
WELLNESS
A PRIORITY?
SITE
WITH IMPACT
FUNDING
MATCH
CAMPAIGN
TIMING
STEP 1 STEP 2 STEP 3 STEP 4
Discussion - Q&A
National Fitness Campaign
SCHEDULE
EVALUATION
CALL
NEXT STEP