WELCOME
City of Patterson Strategic Planning Work Session
October 2023
Agenda
City of Patterson
01 MISSION, VISION, VALUES
02 SWOT ANALYSIS
03 GOALS REVIEW
04 NEXT STEPS
Strategic Planning Overview
City of Patterson
Orientation
Meeting
Virtual meeting with
Council and management
Council Input
Council Interviews
Management
Input
Management
Interviews
Stakeholder Input
Optional: Online
Survey of key
stakeholder groups
Analysis
Review of data and
documents
Management
Work Session
SWOT Review,
Mission, Vision,
Values
Draft Mission,
Vision, Values,
and Goals
Staff Input
All-Staff Survey for
feedback on mission,
vision, values, goals
Council Work
Session
SWOT Review,
Mission, Vision,
Values, Goals
Management
Input
Goals and
Objectives survey
Draft Full
Strategic Plan
Management
Input
Individual Review of
the Draft Plan
Council Input
Individual Review of
the Draft Plan
Stakeholder/
Community Input
Online Survey and/or
Community Open
House
Update Draft
Strategic Plan
Council Review
and Adoption of
Strategic Plan
Milestones
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Moss Adams
Community
Council
Management
City of Patterson
City Council
Role in
Strategic
Planning
Setting Direction: The City Council plays a crucial
role in strategic planning by setting the vision and
direction for the city, identifying priorities, and
establishing goals and objectives that guide
decision-making.
Adopting the Plan: Through collaboration with city
staff, community stakeholders, and subject matter
experts, the City Council develops and approves the
strategic plan.
Monitoring Progress: City Council regularly
monitors progress towards achieving strategic goals,
evaluates the effectiveness of implemented
strategies, and works with city staff to make adjusts
as necessary to ensure continued success.
City of Patterson
Mission, Vision, and Values
City of Patterson
Mission, Vision, and Values
Mission, vision, and value statements are the foundation on which the strategic plan is built.
They provide the context for decision making, compromises, and developing solutions. Example: Does the proposed program, service, or activity …
• Support our long-term vision for our community?
• Help us to achieve our mission?
• Align with our values as an organization?
City of Patterson
Values
Values are the inherent principles of an
organization. They are:
• Established by leadership.
• The basis for standards of behavior
among staff and leadership. These are
ideals that will not be compromised as
you work toward your vision.
• Reflective of the expectations of the
community.
City of Patterson
Values from 2017 Strategic Plan
• Professionalism: We operate honestly and communicate openly with each other and the community.
• Customer Service: We provide proactive, responsive, friendly service.
• Collaboration: We recognize, value, and leverage each other’s strengths, while actively seeking community input.
• Accountability: We fulfill commitments and strive to keep our partners informed.
• Leadership: We set an example for each other and the
community.
City of Patterson
NEW Proposed Values
• Accountable: We are honest, professional, and reliable. We take responsibility for our actions and communicate openly with each other and the community. • Collaborative: Our team is our strength. We are intentional in our communications and understand that working together empowers our alignment and leveraging each other’s perspectives.
• Community Centered: We are dedicated to engaging with our community, seeking their input on key decisions, and fostering strong partnerships with our stakeholders to provide meaningful services.
• Future Focused: Our commitment to the future drives us to constantly explore innovative solutions that guarantee the city's financial and environmental sustainability, while meeting the present and future needs of our community.
City of Patterson
Vision
Vision reflects the ideal state of the
community in the future. Your vision is:
• The answer to the question “What are
we working toward?”
• Long term, at least 10 years
• Unlikely to change over time
City of Patterson
Vision from 2017 Strategic Plan
Our vision is that …
Patterson is a friendly, safe, welcoming city. We encourage a neighborly, small-town spirit while supporting the sustainable growth of our community. We’re striving to create a city with:
• A diverse job base and affordable housing;
• A revitalized historic downtown; and
• An engaged, integrated community.
City of Patterson
NEW Proposed Vision
Our vision is that …
Patterson is a vibrant community that embraces its small-town spirit while fostering sustainable growth, diversity, connectivity, and safety.
City of Patterson
Mission
Mission reflects how you intend to reach
your ideal state in the future. Your
mission is:
• The answer to the question “How will we
move toward our vision?” It’s the
simplest way to explain the services you
provide to the public.
• Medium- to long-term
• Possible to change over time
City of Patterson
Mission from 2017 Strategic Plan
The City of Patterson proudly promotes a healthy, safe, and vibrant community. We are dedicated to delivering excellent services and engaging meaningful public participation.
City of Patterson
NEW Proposed Mission
Our mission is to …
Provide excellent City services that help our residents thrive. We strive to encourage economic opportunities, ensure public safety, provide attractive amenities, and foster an inclusive community.
OR
Deliver excellent community services that promote community connection and inclusivity, prioritize public safety and engagement, encourage meaningful participation, and provide a diverse range of amenities that contribute to a thriving downtown. We are committed to supporting sustainable city growth while meeting the evolving needs of our community.
City of Patterson
SWOT Analysis
City of Patterson
SWOT Analysis
Strengths and Weaknesses
Internal factors, positive or negative, that can
affect the organization’s ability to achieve its
goals. For example: people, systems,
processes, culture, infrastructure, or assets.
Opportunities and Threats
External factors, positive or negative, that
can affect the organization’s ability to achieve
its goals. For example: industry trends,
community support, politics, or technology.
City of Patterson
• Council interviews
• Management interviews
• Review of documents/plans
• Research
SWOT Inputs
City of Patterson
Top Rated Themes
City of Patterson
Strengths
• High Quality Employees
• Increased Compensation
• Increased Rate Studies
• Infrastructure Maintenance
• Strong Community Engagement
• Public Safety
Weaknesses
• Aging Infrastructure
• Employee Recruiting Challenges
• Affordable Housing
• Complicated Relationships with Some Key
Partners
Opportunities
• City Location/Proximity to I-5
• Capital Improvement Program
• Downtown Revitalization
• Tax Measure
Threats
• Federal/State Regulations and Costs
• Water Supply
• Sales Tax Revenue
• Employment Competition
S.W.O.T.
Population
Growth
Patterson, situated in California's
Stanislaus County, is home to a
population of 23,864 as of 2023.
The city is experiencing gradual
growth, with an annual increase of
1.2%.
Year Population Growth Growth Rate
2023 23,864 31 0.13%
2022 23,833 25 0.10%
2021 23,808 24 0.10%
2020 23,784 1,177 4.95%
2019 22,607 123 0.54%
2018 22,484 334 1.48%
2017 22,150 391 1.76%
2016 21,759 359 1.65%
2015 21,400 247 1.15%
2014 21,153 167 0.79%
2013 20,986 134 0.64%
Based on census data, average growth of
1.2% over the last decade.
City of Patterson
Public Safety: Other Statistics (1/2)
City of Patterson
California National Average
(per 1,000 residents)
Patterson
(per 1,000 residents)
Category
Violent Crime 2.06 4.4 4.0
Property Crime 13.9 23.47 19
Homeless Percent
Population
Population Homeless Population
Stanislaus County 551,275 2,091 Less than 1%
Patterson 23,864 67 Less than 1%
PATTERSON CRIME DATA
HOMELESSNESS DATA
Public Safety 2/2
City of Patterson
Top 10 call types include:
Rank Count Type
1 99 Traffic Stop
2 72 Follow-Up Investigation
3 70 CA Code Violation
4 43 Security Check
5 33 415 Fight-Family
6 32 Information
7 31 Suspicious Person(s)
8 29 Illegally Parked Vehicle
9 21 Fight-Verbal
10 20 Be on the lookout
Goal Areas
City of Patterson
Goals from 2017 Strategic Plan
Community & Economic Development: Engage residents and businesses to build the City’s capacity to support and attract businesses, create jobs, and grow sustainably.
Community Livability & Quality of Life: Create a great place to live through community connections, access to recreation, and safe neighborhoods.
Infrastructure & the Built Environment: Support growth through investing in infrastructure that meets our community’s needs.
Efficient & Effective Government: Deliver high-quality programs and services sustainably and transparently.
City of Patterson
City Priorities: Top Staff Rankings
City of Patterson
Amenities 1
Economy 2
Public Safety 3
Collaboration & Communication 4
Community Growth 5
Community Engagement 6
Financial Stability 7
Infrastructure 8
Employee Recruitment & Retention 9
Downtown Revitalization 10
Emergency Preparedness 11
Traffic Infrastructure 12
Improving or Expanding City Services 13
Diversity, Equity, and Inclusion 14
Housing & Homelessness 15
Water Infrastructure 16
Recreation 17
Partnerships 18
Environmental Impact 19
Technology 20
Potential Strategic Priorities
City of Patterson
Amenities To enhance and expand the range of commercial and recreational amenities available to residents and visitors.
Promote a diverse and resilient economy that encourages sustainable growth, draws new businesses and Economy industries, and offers quality employment opportunities for the residents of Patterson.
Ensure the safety and security of residents and visitors, by implementing effective and innovative public safety measures, including increased street patrols, community engagement initiatives, and emergency preparedness planning.
Public Safety & Emergency
Preparedness
To develop and maintain a comprehensive and sustainable infrastructure plan that supports the growth and development of the City of Patterson, while ensuring the efficient use of resources.
Infrastructure & Community
Growth
Uphold a strong financial foundation by implementing responsible fiscal policies, prioritizing investments in regulations, maximizing revenue streams, and ensuring transparency and accountability in all facets of the City's financial management
Financial Stability
Focus on and advance employee recruitment and retention by maintaining suitable staffing levels, fostering engagement among City employees, utilizing creative recruitment strategies, and ensuring competitiveness in the local job market
Employee Recruitment &
Retention
Transform the downtown area into a vibrant, economically thriving, and culturally rich hub that attracts residents, Downtown Revitalization visitors, and businesses, while preserving its historic charm and promoting sustainable development.
Strengthen alliances with the City's partners, including the school district and local businesses, with the goal of Partnerships promoting collaboration and expanding the services offered to the community.
City of Patterson
Next Steps
City of Patterson
Moss Adams to revise goal selection and develop
initial list of objectives and actions for review/input from Council and Management
01 02 Draft plan review with Council and Management
03 Community input on draft plan
THANK YOU
City of Patterson
The material appearing in this presentation is for informational purposes only and should not be construed as advice of any kind, including, without limitation, legal, accounting, or investment advice. This information is not intended to create, and receipt does not constitute, a legal relationship, including, but not limited to, an accountant-client relationship. Although this information may have been prepared by professionals, it should not be used as a substitute for professional services. If legal, accounting, investment, or other professional advice is required, the services of a professional should be sought.
Assurance, tax, and consulting offered through Moss Adams LLP. Investment advisory offered through Moss Adams Wealth Advisors LLC. ©2023 Moss Adams LLP
City of Patterson