AGENDA
Pismo Beach City Council
Pismo Beach Public Financing Authority Board
Tuesday, April 5, 2022
Regular Meeting Zoom Meeting ID: 848 2371 5585 - Phone Number (669) 900-6833 Zoom Meeting Link https://us02web.zoom.us/j/84823715585 Regular Meeting in-person access: Council Chamber, City Hall, 760 Mattie Road, Pismo Beach, 93449
0. HYBRID MEETING INSTRUCTIONS:
To continue conducting the people’s business within San Luis Obispo County, State of California, and CDC health and safety guidelines, these meetings are being conducted in a hybrid format with both in-person and virtual public participation. Ways to watch this meeting and submit public comment are provided below.
Watch and participate in person:
• Regular Meeting: Visit the Council Chamber at City Hall, 760 Mattie Road, Pismo Beach, CA 93449. Please note that face coverings are required for individuals who are not fully vaccinated; by entering the facility without a mask, you attest that you are fully vaccinated.
• To make Regular Meeting public comment, please submit an optional blue “speaker slip” to staff; the Mayor will ask you to approach the lectern to speak during the public comment period on your item of interest. • To make Closed Session public comment, please be present in the Chamber at the start of Closed Session; the Mayor will call for public comment prior to commencing the closed proceedings.
Watch and participate via Zoom:
• Regular Meeting: Click this link on any computer or mobile device: https://us02web.zoom.us/j/84823715585 .
This URL may also be typed into a web browser.
• To make public comment, press the “raise your hand” button when the comment period for your item of interest begins. You will be notified when you’ve been unmuted and it’s your turn to speak.
Listen and participate via telephone:
• Regular Meeting: Call 1-669-900-6833 to join by telephone audio only. Enter Meeting ID 848 2371 5585 when prompted.
• To make public comment, press *9 to “raise your hand” when the comment period on your item of interest begins. You will be notified when you’ve been unmuted and it’s your turn to speak.
Watch online:
• Regular Meeting: Visit www.pismobeach.org/agenda and scroll to “Upcoming Events.” When the live broadcast begins, an “In Progress” link will appear; click this link to watch the livestream.
Watch on Channel 20:
• Regular Meeting: Tune to local cable channel 20 in Pismo Beach; the meeting will be broadcast live. Meetings are also replayed at 9:00 a.m., 6:00 p.m., and 1:00 a.m. each day the following week.
Submit written comment:
• Regular Meeting and Closed Session: In advance of the meeting, written comments may be emailed to [email protected] or mailed or delivered to the City Clerk’s Office, 760 Mattie Road, Pismo Beach, CA 93449. During the meeting no later than the start of the comment period for your item of interest, written comment may be emailed to [email protected] or hand-delivered to staff in the Council Chamber.
Submit voicemail comment:
• Regular Meeting and Closed Session: Call 805-773-7005 and leave a voicemail before the meeting; or during the meeting no later than the start of the comment period for your item of interest. This phone number is an automated voicemail line only and will not be answered or monitored for other purposes.
Please note:
• Meetings may begin a few minutes after the scheduled start time. • Meetings will be recorded, except closed sessions; these recordings are public record. • Phone numbers of call-in participants may be visible to other meeting participants, or in meeting recordings; Members of the public may create free Zoom accounts in order to change their screen names via the Zoom software when joining the virtual call.
• Phone numbers of voicemail commenters may be visible in the public record along with transcripts. • Public commenters wishing to display written comment or pictorial exhibit during a comment period must email the materials ahead of the comment period in order to permit display of the materials.
Please contact City Clerk Erica Inderlied at [email protected] with questions.
Council Agenda 4-5-2022
Pismo Beach City Council Agenda April 5, 2022
Special Closed Session—4:00 p.m.
Administration Conference Room, City Hall, 760 Mattie Road, Pismo Beach, CA 93449
CALL TO ORDER: Mayor Waage
1. ROLL CALL:
Mayor: Waage
Mayor Pro Tem: Reiss
Council Members: Blake, Guthrie, Newton
2. PUBLIC COMMENT PERIOD
At this time, members of the public may comment on any item appearing on the agenda.
Please adhere to the following procedures when addressing the Council:
• Please limit your comments to 3 minutes or less.
• Unduly disruptive behavior will not be permitted.
Documents submitted to the Council become public record unless otherwise exempt from disclosure.
3. ANNOUNCEMENT OF CLOSED SESSION ITEM
Item 3.A: Conference with Labor Negotiators (Government Code §54957.6) Agency designated representatives: James R. Lewis
Employee organization: Service Employees International Union (SEIU) and Pismo Beach Police Officers Association (POA)
Unrepresented Employees: All Unrepresented Employees
4. CLOSED SESSION REPORT
5. ADJOURNMENT
Meeting Time Date Location
Regular Meeting 5:30 p.m. Tuesday, April 5, 2022 Council Chamber, City Hall
Council Agenda 4-5-2022
Pismo Beach City Council Agenda April 5, 2022
Regular Joint Meeting—5:30 p.m.
Council Chamber, City Hall, 760 Mattie Road, Pismo Beach, CA 93449 Zoom Meeting ID: 848 2371 5585 – Phone Number (669) 900-6833
CALL TO ORDER: Mayor Waage
1. ROLL CALL:
City Council:
Mayor: Waage
Mayor Pro Tem: Reiss
Council Members: Blake, Guthrie, Newton
Public Financing Authority Board:
Chair: Waage
Vice Chair: Reiss
Board Members: Blake, Guthrie, Newton
2. PLEDGE OF ALLEGIANCE
3. ACCEPTANCE OF AGENDA
4. PRESENTATIONS
Item 4.A: Presentation: Recognition of Outgoing Advisory Body Members (Waage) • Stacy Inman, Planning Commission
• David Jones, Conference and Visitors Bureau/LBID Advisory Board • Tammy Paster, Parks, Recreation and Beautification Commission • Adam Werner, Planning Commission
Item 4.B: Presentation: 2022 Central Coast Community Energy (3CE) Annual Presentation (3CE)
Item 4.C: Proclamation: Month of the Child and Child Abuse Prevention Month (CAPSLO)
5. PUBLIC COMMENT PERIOD
At this time, members of the public may comment on any item NOT appearing on the agenda. For items appearing on the agenda, including the Consent Calendar, the public will be invited to make comments during Council consideration of the item. In accordance with state law, matters raised as part of this comment period cannot be discussed or acted upon by the City Council at this time.
However, in response to a matter raised as part of this comment period, the Council may, during Item 13, City Council Comments and Requests, direct staff to assist a speaker, or schedule the matter for consideration on a future agenda.
Please adhere to the following procedures when addressing the Council:
• Please limit your comments to 3 minutes or less.
• Unduly disruptive behavior will not be permitted.
Documents submitted to the Council become public record unless otherwise exempt from disclosure.
Council Agenda 4-5-2022
Pismo Beach City Council Agenda April 5, 2022
6. CITY MANAGER’S REPORT
7. CITY ATTORNEY’S REPORT / CLOSED SESSION REPORT
8. COUNCIL COMMITTEE REPORTS
1. Air Pollution Control District, SLO County (Waage/Newton)
2. California Coastal Coalition Board (Reiss/Blake)
3. California Joint Powers Insurance Authority Board (Reiss)
4. Central Coast Community Energy Policy Board (Mayor)
5. Chapman Estate Foundation Liaison (Reiss)
6. Coastal Cities Group, League of CA Cities (Waage)
7. CAPSLO Board of Directors (Reiss)
8. Conference and Visitors Bureau Board Liaison (Newton)
9. Friends of Price House Liaison (Waage)
10. Hazard Mitigation & Fire Safety (Blake/Waage)
11. Homeless Services Oversight Council (Guthrie)
12. Integrated Waste Management Authority (Newton)
13. Mobile Home Rent Stabilization Subcommittee (Blake/Waage)
14. REACH (formerly EVC) (Blake)
15. Regional Transit Authority, SLO (Waage/Reiss)
16. Shell Beach Improvement Group Liaison (Newton/Reiss)
17. SLOCOG (Waage/Reiss)
18. South County Chambers of Commerce Gov’t Affairs (Blake)
19. Visit SLO CAL Advisory Committee (Newton)
20. Water Resources Advisory Committee, SLO (Guthrie)
21. Zone 3 Water Advisory Committee, SLO (Guthrie)
(Govt Code Section 53232.3)
9. CONSENT CALENDAR
All Consent Calendar items will be acted upon by a single action of the City Council unless otherwise requested by an individual Council Member for separate consideration. Public comment on Consent Calendar items will be invited prior to action on the Calendar.
Item 9.A: Adoption of Meeting Minutes (Inderlied)
Recommendation:
Adopt Minutes of the March 15, 2022 Closed and Regular Meetings.
Item 9.B: Payroll Register and Register of Demands (Feeser)
Recommendation:
1. Approve the Summary of Payroll Register for March 13, 2022.
2. Approve the Register of Demands for March 4, 2022, March 11, 2022 and March 18, 2022.
Item 9.C: Monthly Investment Transaction Report of the City’s Cash and Investments for February 2022 of FY 2021-2022 (Feeser)
Recommendation:
No action required; information only.
Item 9.D: Update on March 16, 2020 and January 12, 2017 Emergency Proclamations (Inderlied)
Recommendation:
No action required; information only.
Council Agenda 4-5-2022
Pismo Beach City Council Agenda April 5, 2022
Item 9.E: Annual Election of Officers: Pismo Beach Public Financing Authority (Feeser)
Recommendation:
Adopt a Resolution of the Board of Directors of the Pismo Beach Public Financing Authority conducting the annual election of officers.
Item 9.F: Annual Report for Fiscal Year 2022-23 from the Pismo Beach Conference and Visitors Bureau / Lodging Business Improvement District (LBID) Advisory Board; Declaring the City Council’s Intention to Levy an Annual Assessment for the LBID for FY 2023 (Feeser)
Recommendation:
Adopt a Resolution approving the Annual Report for Fiscal Year 2023 from the Pismo Beach Conference and Visitors Bureau / Lodging Business Improvement District Advisory Board, and declaring the City Council’s intention to levy an annual assessment for the LBID for FY 2023, and directing the City Clerk to schedule a public hearing for April 19, 2022, to consider levying the assessment.
Item 9.G: Adoption (Second Reading) of an Ordinance Adopting a “Military Equipment” Use Policy in Accordance with the Requirements of Assembly Bill 481 (Inderlied)
Recommendation:
Adopt an Ordinance adding Chapter 9.26 Military Equipment Policy to the Pismo Beach Municipal Code.
Item 9.H: Adoption Findings Relating to AB 361 (Virtual Meetings) (Inderlied)
Recommendation:
Adopt the following findings with respect to the City of Pismo Beach’s utilization of the provisions of Assembly Bill 361, relating to Brown Act teleconferences:
1. The City Council has reconsidered the circumstances of the state of emergency created by the coronavirus pandemic.
2. The following circumstances exist:
• State or local officials continue to impose or recommend measures to promote social distancing.
10. ITEMS PULLED FROM CONSENT CALENDAR
11. PUBLIC HEARINGS No earlier than 6:00 p.m.
None.
Council Agenda 4-5-2022
Pismo Beach City Council Agenda April 5, 2022
12. BUSINESS ITEMS May be reordered and heard prior to Public Hearings
Item 12.A: Police Department Semi-Annual Update (Smith)
Recommendation:
Receive Police Department Semi-Annual Update.
Item 12.B: Tourism Study Results and Funding; Amendment #5 to Advertising Agreement with TJA Advertising and Public Relations (Jackson)
Recommendation:
1. Receive a presentation from staff on the results of tourism research obtained as directed by the City Council;
2. Adopt a Resolution authorizing the City Manager to execute Amendment #5 to the TJA Advertising & Public Relations LBID Advertising Agreement in the amount of $43,355 and appropriating related budget adjustments to pay for the visitors research study in Fiscal Year 2022;
3. Consider the CVB/LBID Advisory Board recommendation to spend an additional $350,000 per year to increase the LBID annual marketing budgets starting in Fiscal Year 2023;
4. Consider the CVB/LBID Advisory Board recommendation to spend $110,900 per year from the CVB General Fund available marketing budget for advertising for stewardship and staycation marketing starting in Fiscal Year 2023.
13. CITY COUNCIL COMMENTS AND REQUESTS
14. ADJOURNMENT
To the following meeting(s). Special and Closed Session times may be subject to change, as noticed. Meetings will be held in a hybrid virtual format unless otherwise noted:
Meeting Time Date Location
Regular Meeting 5:30 p.m. Tuesday, April 19, 2022 Council Chamber, City Hall Regular Council meetings will adjourn by 11:00 p.m. unless four-fifths of the Council votes to continue past that time. If the meeting is adjourned at 11:00 p.m., any remaining agenda items will be continued to the next regular meeting (R-97-04).
AFFIDAVIT OF POSTING
I, Erica Inderlied, City Clerk for the City of Pismo Beach, declare under penalty of perjury that the foregoing agenda for the April 5, 2022 meeting(s) of the Pismo Beach City Council was posted on March 31, 2022, at City Hall, located at 760 Mattie Road, Pismo Beach, CA, as well as on the City’s website.
Erica Inderlied, City Clerk
Meeting Schedule: The City Council of Pismo Beach regularly meets on the first and third Tuesdays of each month at 5:30 p.m., unless otherwise noticed. Closed and Special sessions will be duly noticed as needed.
Council Agendas: Agendas for Regular Meetings are available for public review on the City’s website at pismobeach.org/agenda and upon request from the City Clerk’s Office, typically by 4:00 p.m. on the Thursday prior to the meeting, but no later than 72 hours prior to the meeting. Agendas for Closed Sessions Council Agenda 4-5-2022
Pismo Beach City Council Agenda April 5, 2022
and other Special meetings are made available at least 72 hours prior to the meeting when possible, but no later than 24 hours prior to the meeting.
Related Materials: All materials submitted to the Council relating to items on this agenda are open for public inspection unless otherwise exempt by law. Staff reports and attachments published as part of this agenda packet, as well as copies of correspondence received relating to these agenda items and materials distributed at the meeting, may be obtained 1) in the consolidated online Agenda Center at pismobeach.org/agenda, 2) in the Access Pismo public records portal at pismobeach.org/accesspismo, 3) by request from the City Clerk at [email protected], or 4) in person at the City Clerk's Office, City Hall, 760 Mattie Road, Pismo Beach, Mon–-Fri 8:00 a.m.–-5:00 p.m. Please call (805) 773-7003 with any questions.
Broadcasting: Regular (televised) City Council meetings are available for viewing 24/7 at pismobeach.org/agenda, broadcast live on Channel 20, and re-broadcast during the week following the meeting on Channel 20 at 9:00 a.m., 6:00 p.m., and 1:00 a.m. each day.
Use of Equipment: Please contact the City Clerk’s Office if requesting to use the chamber equipment during public comment or as part of a scheduled presentation, 24 hours prior to the meeting at (805) 773-7003.
Notice Regarding Americans with Disabilities Act
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting or if you need agenda documents provided in an alternative format, please contact the City Clerk’s Office at 773-7003 as soon as possible prior to the meeting to ensure that reasonable arrangements can be made (28CFR 35.102-
35.104 ADA Title II).
Council Agenda 4-5-2022
A PROCLAMATION OF THE CITY COUNCIL OF THE CITY OF PISMO BEACH, CALIFORNIA RECOGNIZING APRIL 2022 AS MONTH OF THE CHILD
AND CHILD ABUSE PREVENTION MONTH
WHEREAS, the Pismo Beach City Council recognizes that every moment in a child's life is an opportunity for that child to learn, that the quality of these experiences may determine whether a child succeeds in school and in life, and that all children need caring and loving adults in their lives; and
WHEREAS, April—Month of the Child and Child Abuse Prevention Month—marks a time to recognize that our community’s children are precious assets, that the quality of their early years is our collective responsibility, and that we commit ourselves to ensuring that each and every child has access to a high-quality early environment—at home, at childcare, at school and in the community—that will promote their optimal growth and development; and
WHEREAS, in solidarity with the “We Are The Care” Initiative, we as a community of partners and leaders, envision a San Luis Obispo County where all families can find and afford quality care for their children, and where childcare professionals are valued for their critical role in building a solid foundation for children and families to thrive in the world; and
WHEREAS, Saturday, April 2, 2022, will commemorate “Day of the Child” at the Annual Children’s Day in San Luis Obispo Mission Plaza; and
WHEREAS, on Friday, April 22, 2022, San Luis Obispo County will participate in the statewide raising of the Children’s Memorial Flag to honor and raise awareness about the many children in our midst who suffer daily from abuse and neglect, and pledge our support for strategies that strengthen families and protect our young ones; and
WHEREAS, April is National Child Abuse Prevention Month, raising awareness and recognizing that each of us has a role to play in ensuring the safety of our children, as we pledge our support for strategies that strengthen families and protect our young ones; by promoting our “Normalizing Parenting” campaign and introduce Children’s Memorial Day on Friday, April 22, 2022 with Child Abuse Prevention Council colleagues throughout California.
NOW, THEREFORE, the Pismo Beach City Council hereby proclaims April 2022 as the “Month of the Child” and “Child Abuse Prevention Month.”
Dated this 5th day of April, 2022
________________________
Ed Waage, Mayor
Council Agenda 4-5-2022 4.C-1
Packet Page 1
PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #9.A
` SUBJECT/TITLE:
ADOPTION OF MEETING MINUTES
RECOMMENDATION:
Adopt Minutes of the March 15, 2022 Closed and Regular Meetings.
BACKGROUND:
Attached for the Council’s consideration are the draft minutes of the subject meetings for review and adoption.
FISCAL IMPACT:
There is no fiscal impact associated with the preparation or adoption of meeting minutes.
ALTERNATIVES:
1. Adopt the minutes with revisions.
2.Decline to adopt the minutes; provide direction or request additional information.
ATTACHMENTS:
1.Draft Minutes from March 15, 2022
Submitted by: Erica Inderlied, City Clerk Meeting Date: April 5, 2022 City Manager Approval:
9.A-1Council Agenda 4-5-2022
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DRAFT MINUTES
Pismo Beach City Council
Tuesday, March 15, 2022
Special Closed Session—4:30 p.m.
Administration Conference Room, City Hall, 760 Mattie Road, Pismo Beach, CA 93449
The City Council of the City of Pismo Beach met this date in a special closed session in with Mayor Waage presiding.
CALL TO ORDER: Mayor Waage called the meeting to order at 4:00 p.m.
1. ROLL CALL:
Present: Absent:
Mayor Ed Waage None
Mayor Pro Tem Mary Ann Reiss
Council Member Sheila Blake
Council Member Marcia Guthrie (via teleconference)
Council Member Scott Newton
Staff Present:
Benjamin Fine, Public Works Director/City Engineer
David Fleishman, City Attorney
Jorge Garcia, Assistant City Manager
James R. Lewis, City Manager
2. PUBLIC COMMENT PERIOD
Mayor Waage called for public comment. There being no one wishing to comment, Mayor Waage closed the public comment period.
9.A-2Council Agenda 4-5-2022
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3. ANNOUNCEMENT OF CLOSED SESSION ITEMS
City Attorney Fleishman announced the Closed Session items listed below.
Item 3.A: Conference with Real Property Negotiators (Government Code §54956.8) Agency Negotiator: James R. Lewis
Property and Negotiating Parties:
APN Address Negotiating Parties
060-541-001 Farroll Road, Grover Beach Anne P. Boukidis Trust 060-541-006 550 Farroll Road, Grover Beach Phyllis E. Blastervold Living Trust 061-112-025 Pacific Boulevard, Oceano Pompa 2 LLC
061-113-019 Pacific Boulevard, Oceano Oceana Waller LLC 061-113-029 1309 Pacific Boulevard, Oceano Fastlaben Family Trust
Under Negotiation: Price and Terms of Payment
Item 3.B: Conference with Labor Negotiators (Government Code §54957.6) Agency designated representatives: James R. Lewis
Employee organization: Service Employees International Union (SEIU)
4. CLOSED SESSION REPORT
City Attorney Fleishman would report in the next regular open session that no reportable action was taken on the above items.
5. ADJOURNMENT
There being no further business, Mayor Waage adjourned the meeting at 5:34 p.m., to the 5:30 p.m. Regular Meeting.
9.A-3Council Agenda 4-5-2022
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Regular Meeting—5:30 p.m.
Council Chamber, City Hall, 760 Mattie Road, Pismo Beach, CA 93449
The City Council of the City of Pismo Beach met this date in a regular session with Mayor Waage presiding.
CALL TO ORDER: 5:40 p.m.
1. ROLL CALL:
Present: Absent:
Mayor Ed Waage None
Mayor Pro Tem Mary Ann Reiss
Council Member Sheila Blake
Council Member Marcia Guthrie
Council Member Scott Newton
Staff Present:
Matt Downing, Community Development Director
Nadia Feeser, Administrative Services Director
Benjamin Fine, Public Works Director/City Engineer
David Fleishman, City Attorney
Jorge Garcia, Assistant City Manager
Erica Inderlied, City Clerk
Gordon Jackson, Director of Tourism and Events
Paul Lee, Battalion Chief
James R. Lewis, City Manager
Eddy Moore, Fire Unit Chief
Jeff Smith, Chief of Police
Other staff present as noted below
2. PLEDGE OF ALLEGIANCE
Mayor Waage led the Pledge of Allegiance.
3. ACCEPTANCE OF AGENDA
No requests to reorder the agenda.
9.A-4Council Agenda 4-5-2022
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4. PRESENTATIONS
Item 4.A: Presentation: Introduction of New Employees
Public Works Director Fine introduced Navin “Dino” Anciaux, Regulatory Compliance Officer.
Community Development Director Downing introduced Mason Denning, Community Service Technician.
Tourism and Events Director Jackson introduced Larry Kim, Recreation Coordinator.
Administrative Services Director Feeser introduced Marc Arroyo, Senior Management Analyst.
5. PUBLIC COMMENT PERIOD
Call for public comment: No comment.
6. CITY MANAGER’S REPORT
City Manager Lewis commented on various topics.
7. CITY ATTORNEY’S REPORT / CLOSED SESSION REPORT
City Attorney Fleishman reported that the Council had taken no reportable action during its 4:30 p.m. Closed Session.
8. COUNCIL COMMITTEE REPORTS
The Council reported on recent and upcoming meetings of various external bodies:
Council Member Blake: South County Chambers of Commerce Governmental Affairs Committee.
Council Member Newton: San Luis Obispo County Integrated Waste Management Authority (IWMA) Board; Shell Beach Improvement Group (SBIG) Meeting (reported during item 13. City Council Comments and Requests).
Mayor Pro Tem Reiss: Community Action Partnership San Luis Obispo (CAPSLO) Board (reported during item 13. City Council Comments and Requests).
9.A-5Council Agenda 4-5-2022
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Mayor Waage: San Luis Obispo Regional Transit Authority (SLORTA); San Luis Obispo Local Agency Formation Commission (SLO LAFCO); San Luis Obispo County Community Fire Safe Council.
9. CONSENT CALENDAR
Call for public comment: No comment.
Action: Adopt Consent Calendar.
Motion: Blake
Second: Reiss
Vote: The motion passed on the following vote (Items 9.A through 9.G):
Ayes: 5 Blake, Reiss, Guthrie, Newton, Waage
Noes: 0
Absent: 0
Abstain: 0
Recused: 0
Item 9.A: Adoption of Meeting Minutes (Inderlied)
Recommendation:
1. Adopt Minutes of the January 25, 2022 Special Meeting.
2. Adopt Minutes of the March 1, 2022 Regular Meeting.
Item 9.B: Payroll Register and Register of Demands (Feeser)
Recommendation:
1. Approve the Summary of Payroll Register for February 13, 2022;
2. Approve the Register of Demands for February 18, 2022.
Item 9.C: Department Activity Reports for February 2022 (All)
Recommendation:
Receive reports as information only.
Item 9.D: 2021 General Plan Annual Progress Report (Downing)
Recommendation:
1. Review and accept the 2021 General Plan Annual Progress Report;
2. Direct staff to forward the report to the Governor’s Office of Planning and Research and the Department of Housing and Community Development.
9.A-6Council Agenda 4-5-2022
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Item 9.E: Water Supply Update (Fine)
Recommendation:
No action required; information only.
Item 9.F: Agreement with Applied Technology Group, Inc. for the Public Safety Radio Communications Project (Feeser)
Recommendation:
Adopt a Resolution authorizing the City Manager to enter into an agreement with Applied Technology Group, Inc. for radio equipment and services in the amount of $696,619.93 for the Public Safety Radio Communications project; and appropriating related budget adjustments in Fiscal Year 2022.
Legislative Record: Resolution R-2022-016 adopted.
Item 9.G: Adoption of Findings Relating to AB 361 (Virtual Meetings) (Inderlied)
Recommendation:
Adopt the following findings with respect to the City of Pismo Beach’s utilization of the provisions of Assembly Bill 361, relating to Brown Act teleconferences:
1. The City Council has reconsidered the circumstances of the state of emergency created by the coronavirus pandemic.
2. The following circumstances exist:
• State or local officials continue to impose or recommend measures to promote social distancing.
10. ITEMS PULLED FROM CONSENT
None.
11. PUBLIC HEARINGS
None.
9.A-7Council Agenda 4-5-2022
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12. BUSINESS ITEMS
Item 12.A: Public Safety Facility Update, Direction, and Amendment #1 to Agreement with Mary McGrath Architects for Professional Services (Garcia)
Recommendation:
1. Adopt a Resolution authorizing the City Manager to execute Amendment #1 to the existing Professional Services Agreement with Mary McGrath Architects for Criteria and Bridging Documents for the Police and Fire Safety Facility in the amount of $166,400;
2. Provide additional direction to staff if desired.
Presenting staff:
Benjamin Fine, Public Works Director/City Engineer
Jorge Garcia, Assistant City Manager
Paul Lee, Battalion Chief
James R. Lewis, City Manager
Eddy Moore, Fire Unit Chief
Guest presenters:
Jerry Avalos, Vanir Construction Management
Jake Hudson, GHD
Mary McGrath, Mary McGrath Architects
Call for public comment:
The following commented:
Tedd
Action: Adopt a Resolution authorizing the City Manager to execute Amendment #1 to the existing Professional Services Agreement with Mary McGrath Architects for Criteria and Bridging Documents for the Police and Fire Safety Facility in the amount of $166,400.
Motion: Blake
Second: Waage
Vote: The motion passed on the following vote:
Ayes: 5 Blake, Waage, Guthrie, Newton, Reiss
Noes: 0
Absent: 0
Abstain: 0
Recused: 0
Legislative Record: Resolution R-2022-017 adopted.
9.A-8Council Agenda 4-5-2022
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Action: Consensus in support of providing the following direction to staff:
Return with proposals from the selected Design-Build Entities for both “Option A” (fully integrated facility including a new Fire facility, plus remodeling of and additions to the Police facility) and “Option B” (two separate facilities, including a new Fire facility, plus lesser remodeling of the Police facility), consistent with designs submitted by Mary McGrath Architects, for the Council’s consideration in fall 2022.
In support: 5 Blake, Guthrie, Newton, Reiss, Waage
In opposition: 0
Absent: 0
Abstain: 0
Recused: 0
Item 12.B: Award of Contract to Fire Apparatus Solutions for Purchase of Fire Engine and Appropriation of Related Funds (Lee)
Recommendation:
Adopt a Resolution awarding a contract to Fire Apparatus Solutions for the purchase of a Spartan ER Type One Fire Engine in the amount of $797,646.31 and $120,000 in the Motor Vehicle Replacement Fund to support the purchase in Fiscal Year 2022.
Presenting staff:
Paul Lee, Battalion Chief
James R. Lewis, City Manager
Call for public comment: No comment.
Action: Adopt a Resolution awarding a contract to Fire Apparatus Solutions for the purchase of a Spartan ER Type One Fire Engine in the amount of $797,646.31 and $120,000 in the Motor Vehicle Replacement Fund to support the purchase in Fiscal Year 2022.
Motion: Newton
Second: Blake
Vote: The motion passed on the following vote:
Ayes: 5 Newton, Blake, Guthrie, Reiss, Waage
Noes: 0
Absent: 0
Abstain: 0
Recused: 0
Legislative Record: Resolution R-2022-018 adopted.
9.A-9Council Agenda 4-5-2022
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Item 12.C: California Public Employees’ Retirement System (CALPERS) Additional Discretionary Payment of $1.0 Million to Reduce the City’s Unfunded Pension Liability (Feeser)
Recommendation:
Adopt a Resolution appropriating $1.0 million from the General Fund unassigned fund balance to provide additional discretionary payments of $500,000 to each of the City’s CalPERS Miscellaneous and Safety Police Tier 1 plans to reduce the City’s unfunded pension liability.
Presenting staff:
Nadia Feeser, Administrative Services Director
James R. Lewis, City Manager
Call for public comment: No comment.
Action: Adopt a Resolution appropriating $1.0 million from the General Fund unassigned fund balance to provide additional discretionary payments of $500,000 to each of the City’s CalPERS Miscellaneous and Safety Police Tier 1 plans to reduce the City’s unfunded pension liability.
Motion: Blake
Second: Newton
Vote: The motion passed on the following vote:
Ayes: 5 Blake, Newton, Guthrie, Reiss, Waage
Noes: 0
Absent: 0
Abstain: 0
Recused: 0
Legislative Record: Resolution R-2022-019 adopted.
Item 12.D: Direction on Palisades and Chumash Parks Playground Project (Fine)
Recommendation:
Provide staff with direction on how to proceed with the Palisades and Chumash Parks Playground project.
Presenting staff:
Nadia Feeser, Administrative Services Director
Benjamin Fine, Public Works Director/City Engineer
James R. Lewis, City Manager
Call for public comment: No comment.
9.A-10Council Agenda 4-5-2022
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Action: Consensus in support of providing the following direction to staff:
Proceed with “Option 2” as outlined in staff’s report, including:
• Pursue improvements at Palisades Park, including replacement of play equipment, barbecues, and picnic tables.
• Keep picnic and play areas separated at Palisades Park; return to the Council with revised designs and cost proposals when available. • Make repairs to the poured-in-place soft fall at Chumash Park. • Postpone other improvements at Chumash Park.
Motion: Reiss
Second: Guthrie
Vote: The motion passed on the following vote:
Ayes: 5 Reiss, Guthrie, Blake, Newton, Waage
Noes: 0
Absent: 0
Abstain: 0
Recused: 0
Item 12.E: Approval of Public Art and Award of Contract to AC Vintage Design for a Painted Mural on Entryways and Side Walls of St. Jude’s Tunnel (Jackson)
Recommendation:
Adopt a Resolution approving a public art proposal for a St. Jude’s Tunnel mural; authorizing the City Manager to enter into an Artist Agreement with AC Vintage Design in the amount of $16,650.00 for creation and installation of a mural at St. Jude’s Tunnel; and appropriating related budget adjustments in Fiscal Year 2022.
Presenting staff:
Benjamin Fine, Public Works Director/City Engineer
Gordon Jackson, Director of Tourism and Events
James R. Lewis, City Manager
Call for public comment: No comment.
Action: Adopt a Resolution approving a public art proposal for a St. Jude’s Tunnel mural; authorizing the City Manager to enter into an Artist Agreement with AC Vintage Design in the amount of $16,650.00 for creation and installation of a mural at St. Jude’s Tunnel; and appropriating related budget adjustments in Fiscal Year 2022.
Motion: Blake
Second: Newton
9.A-11Council Agenda 4-5-2022
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Vote: The motion passed on the following vote:
Ayes: 5 Blake, Guthrie, Newton, Reiss, Waage
Noes: 0
Absent: 0
Abstain: 0
Recused: 0
Legislative Record: Resolution R-2022-020 adopted.
Action: Consensus in support of directing staff to identify the cost of replacing the chain link fencing in the vicinity of the entrances to St. Jude’s Tunnel and clearing the area of leaf debris; and proceed with the maintenance if the cost is within staff’s purchasing authority and if budget contingency funding is available.
In support: 5 Blake, Guthrie, Newton, Reiss, Waage
In opposition: 0
Absent: 0
Abstain: 0
Recused: 0
Item 12.F: Opposition to State Ballot Initiative 21-0042A1, the Taxpayer Protection and Government Accountability Act (Lewis)
Recommendation:
Adopt a Resolution to Oppose State Ballot Initiative 21-0042A1, the “Taxpayer Protection and Government Accountability Act.”
Presenting staff:
James R. Lewis, City Manager
Guest presenters:
Dave Mullinax, League of California Cities
Call for public comment: No comment.
Action: Adopt a Resolution to Oppose State Ballot Initiative 21-0042A1, the “Taxpayer Protection and Government Accountability Act.”
Motion: Blake
Second: Reiss
Vote: The motion passed on the following vote:
Ayes: 5 Blake, Reiss, Guthrie, Newton, Waage
Noes: 0
9.A-12Council Agenda 4-5-2022
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Absent: 0
Abstain: 0
Recused: 0
Legislative Record: Resolution R-2022-021 adopted.
Item 12.G: Introduction (First Reading) of an Ordinance Adopting a “Military Equipment” Use Policy in Accordance with the Requirements of Assembly Bill 481 (Fleishman)
Recommendation:
Introduce an Ordinance adding Chapter 9.26 Military Equipment Policy to the Pismo Beach Municipal Code.
Presenting staff:
David Fleishman, City Attorney
James R. Lewis, City Manager
Jeff Smith, Chief of Police
Call for public comment: No comment.
Action: Introduce an Ordinance adding Chapter 9.26 Military Equipment Policy to the Pismo Beach Municipal Code.
Motion: Blake
Second: Reiss
Vote: The motion passed on the following vote:
Ayes: 5 Blake, Reiss, Guthrie, Newton, Waage
Noes: 0
Absent: 0
Abstain: 0
Recused: 0
Legislative Record: Ordinance O-2022-XXX introduced.
13. CITY COUNCIL COMMENTS AND REQUESTS
Mayor Pro Tem Reiss reported on upcoming attendance at a Community Action Partnership San Luis Obispo (CAPSLO) Board Meeting.
Council Member Newton reported on recent attendance at Shell Beach Improvement Group (SBIG) Meeting.
9.A-13Council Agenda 4-5-2022
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14. ADJOURNMENT
At 9:10 p.m.
APPROVED: ATTEST:
________________________________ ________________________________ Ed Waage, Mayor Erica Inderlied, City Clerk
9.A-14Council Agenda 4-5-2022
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PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #9.B
SUBJECT/TITLE:
PAYROLL REGISTER AND REGISTER OF DEMANDS
RECOMMENDATION:
1. Approve the Summary of Payroll Register for March 13, 2022.
2. Approve the Register of Demands for March 4, 2022, March 11, 2022, and March 18, 2022.
BACKGROUND:
Attached are the Summary of Payroll Register(s) and Register(s) of Demands (Check Registers) noted above, provided for Council approval.
FISCAL IMPACT:
As demonstrated in the attached payroll and check registers.
ALTERNATIVES:
1.Request additional information from staff.
ATTACHMENTS:
1.Payroll Summary
2.Register of Demands
Submitted by: Meeting Date: April 5, 2022
Nadia Feeser, Administrative Services Director / City Treasurer City Manager Approval:
9.B-1Council Agenda 4-5-2022
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FOR PERIOD ENDING 03/13/22
CHECKS DATED 03/18/22
PAYROLL CHECKS AND DIRECT DEPOSIT TRANSACTIONS
Checks 556784‐556786 3
ACH 118
EARNINGS
REGULAR 323,718.83
HOLIDAY 4,274.27
OVERTIME (Includes Comp Time Payouts)13,406.78
Administration ‐
Building ‐
Conference & Visitors Bureau ‐
Police Department 11,195.83
Parking ‐
Engineering ‐
Fire ‐
Recreation ‐
Public Works 199.20
Water 1,121.04
Wastewater 890.71
Motor Vehicles
Subtotal‐Overtime 13,406.78$
SALARY ADJUSTMENTS 366.02
TRAINING / UNIFORM ALLOWANCE 240.00
OTHER EARNINGS 14,193.03
$356,198.93
LESS AUTHORIZED PAYROLL DEDUCTIONS
FEDERAL WITHHOLDING TAX 34,599.03
FICA & MEDICARE 27,627.97
STATE INCOME TAX 11,941.28
STATE DISABILITY INSURANCE 4,179.90
GARNISHMENTS 0.00
HEALTH 1,657.96
SUPPLEMENTAL DISABILITY 1,684.81
SECTION 125 2,557.72
PERS 29,790.98
DEFERRED COMPENSATION 9,037.17
ADDITIONAL LIFE INSURANCE 296.17
UNION DUES 2,163.22
PISMO ATHLETIC CLUB 230.00
OTHER
NET PAYROLL $230,432.72
DIRECT DEPOSIT DEDUCTION 228,198.21
NET PAYROLL AFTER ACH DEPOSIT 2,234.51
SUMMARY PAYROLL REGISTER
9.B-2Council Agenda 4-5-2022
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City of Pismo Beach
Final Disbursement List Check Date 03/04/2022
US BANK
ACH/ Vendor Check Check
Check# Number Payee Date Amount Description
ACH 10002 Internal Revenue Service 03/04/2022 90,117.53$ Federal Income Tax PD 03/04/22 ACH 11305 Public Employees Retirement System 03/04/2022 62,424.89 PERS Retirement EE & ER PD 03/04/22 ACH 12260 dba: Mission Square ICMA Retirement Trust ‐ 457 03/04/2022 19,060.84 ICMA 457 Deferred Comp PD 03/04/22 ACH 12305 Franchise Tax Board 03/04/2022 16,323.93 SDI & State Income Tax PD 03/04/22 ACH 12360 CalPERS 457 Plan 03/04/2022 187.50 PERS 457 Deferred Comp EE & ER PD 03/04/22 ACH 12708 dba: Mission Square ICMA Retirement Trust‐Roth IRA 03/04/2022 395.00 ICMA Roth IRA PD 03/04/22 121611 10434 Abalone Coast Analytical Inc 03/04/2022 224.00 Water Analysis 121612 10446 Achievement House, Inc. 03/04/2022 2,150.00 Shell Beach Litter Removal & Clean‐up Services Jan 2022 121613 13158 Advantage Technical Services, Inc 03/04/2022 24,097.50 CM and Inspection ‐ SB Reservoir Jan 2022 121614 10695 AFLAC 03/04/2022 3,369.36 Supplemental Disability Insurance Feb 2022 121615 12275 Airgas West Inc 03/04/2022 248.34 Oxygen ‐ Fire 121616 11882 Alexander's Contract Services Inc 03/04/2022 3,788.08 Water Meter Reading Services Feb 2022 121617 11800 Allan Hancock College 03/04/2022 117.40 FTO School for Jimenez‐ 1/31/22 ‐ 2/4/22 121618 11365 American Legal Publishing Corporation 03/04/2022 25.22 January 2022 S‐13 Folio/Internet Editing ‐ Supp No. 41 121619 10830 Aramark 03/04/2022 1,132.31 Uniforms ‐ Jan 2022 121620 11096 Arroyo Grande Chevrolet 03/04/2022 827.11 PD181 Engine Repairs 121621 13460 AT&T Mobility 287284035974 03/04/2022 851.89 Dispatch Mobile Laptop Service Jan 2022 121622 11589 Austin's Wet Pets and Pond Maintenance, Inc 03/04/2022 130.00 Pond Maintenance Jan 2022 ‐ Chapman Estate 121623 10293 Battery Systems Inc 03/04/2022 1,402.27 Vehicle Maintenance 121624 UB*00860 ANNEETE & PARIS BLOHM 03/04/2022 38.94 Refund Check 018507‐000, 108 PEYTON COURT 121625 10028 Brisco Mill & Lumber Yard 03/04/2022 372.10 Maintenance Supplies 121626 14038 Bureau Veritas North America, Inc. 03/04/2022 3,304.00 Certified Building Official and Support Service Nov 2021 121627 UB*00859 RUSHDI CADER 03/04/2022 55.37 Refund Check 018624‐000, 2201 SHELL BEACH RD #12 121628 13852 California Diesel & RV LLC 03/04/2022 1,213.75 Equipment Maintenance 121629 11333 California Rural Water Association 03/04/2022 1,435.00 Membership Dues 2/1/22‐2/1/23 121630 13065 California State Lands Commission 03/04/2022 125.00 Annual Rent 4/20/22 ‐ 4/19/23 Per Lease Agrmt # 6674 121631 10269 Carquest Auto Parts 03/04/2022 76.90 Vehicle Maintenance 121632 13951 Central Coast Portables 03/04/2022 3,976.29 Portable Toilets Dec 2021 121633 UB*00858 JACK & CASANDRA CHRYSLER (T) 03/04/2022 25.59 Refund Check 018253‐000, 234 PALOMAR 121634 11694 City Of Grover Beach 03/04/2022 759.00 Purchase of PD Safety Vest 121635 13842 ClientFirst Consulting Group, LLC 03/04/2022 7,600.00 Tech Design‐Public Safety Bldg Oct ‐ Dec 2021 121636 11465 Coast Electronics 03/04/2022 50.00 PD Radio Maintenance 121637 11227 Cole Chrysler Dodge 03/04/2022 3,106.06 PD163 Repairs 121638 13386 Cuesta Polygraph & Investigations, LLC. 03/04/2022 5,850.00 Pre Employment Background Checks ‐ Qty 4 121639 11986 Culligan/Central Coast Water 03/04/2022 311.00 Car Wash Filtration & Soft Water Tank Rental Feb/Mar 2022 121640 12224 Delta Dental Of California 03/04/2022 7,406.66 Dental Insurance February 2022 121641 14217 Deltina Coffee Roasters 03/04/2022 62.50 Coffee Supplies 121642 12307 Department Of Justice 03/04/2022 81.00 Livescan Services‐ January 2022 121643 10915 Department Of Motor Vehicles 03/04/2022 26,794.00 State Vehicle Taxes Mobile Command Vehicle 121644 12320 Dept Of Forestry and Fire Protection 03/04/2022 549,458.23 1st Quarter Actual FY 2021/22‐Sch. A 07/1/21‐09/30/21 121645 12790 Diversified Project Services International 03/04/2022 14,094.01 Storm Drain Project Jan 2022 121646 11222 Drive Customs 03/04/2022 10,754.05 PD212 & PD 214 Build Out Parts 121647 12221 William R. Dyer 03/04/2022 320.00 Bello & Solar Way Improvement Plans 121648 11469 Eikhof Design Group Inc 03/04/2022 867.50 Stormwater Consulting Services Jan 2022 121649 13147 Engie Services U.S. Inc 03/04/2022 15,722.54 Year 3 MV Fees (2022) 121650 UB*00861 RYAN EPPS (T) 03/04/2022 23.10 Refund Check 017682‐000, 243 MORRO 121651 13821 Reno Evans 03/04/2022 147.42 Reimbursement: Mileage ‐ Grade III WW Exam 02/28/22 121652 12123 Farm Supply 03/04/2022 65.22 Maintenance Supplies 121653 11021 Fence Factory Santa Maria 03/04/2022 4,195.00 Huber Well Fence 121654 11868 FGL Environmental 03/04/2022 575.00 Organic Analysis 1/13/22 121655 13603 Grand Awards ‐ Arroyo Grande 03/04/2022 393.29 PB EOY Plaques 2022 121656 12455 Griffin Plumbing, Inc 03/04/2022 720.00 Backflow Tests for 2022 (10 @ $72.00) 121657 UB*00850 JACQLYN GRIFFITH 03/04/2022 200.34 Refund Check 018338‐000, 244 WAWONA 121658 14291 Heavenly Auto Glass, Inc 03/04/2022 472.64 PD185 Rear & Driver Rear Glass Replacement 121659 14246 Hunter Smith Architecture 03/04/2022 15,064.00 City Hall/Corp Yard ‐ Jan 2022 121660 11833 Keylock Security Specialists 03/04/2022 1,333.72 Public & Park Restroom Rekey Project 121661 11383 Language Testing International 03/04/2022 145.00 Language Testing ‐ PD ‐ Hunt 121662 11586 Liebert, Cassidy & Whitmore 03/04/2022 1,040.50 General Professional Services through Jan. 2022 121663 10175 Life‐Assist, Inc. 03/04/2022 464.53 Medical Supplies ‐ Fire 121664 13362 John Mack 03/04/2022 3,500.00 Release Landscape Bond 1271 Costa Brava 121665 12279 McMaster Carr 03/04/2022 134.26 WWTP Supplies 121666 UB*00857 JEFF & JENNY MCNIECE (T) 03/04/2022 60.44 Refund Check 017575‐000, 1325 COSTA BRAVA 121667 12090 Mier Bros. Landscape Products 03/04/2022 177.79 Maintenance Supplies 121668 10097 Miners Hardware 03/04/2022 2,804.36 Maintenance Supplies 121669 13964 MNS Engineers, Inc. 03/04/2022 26,178.83 Construction Mgmt ‐ Bello Bridge Replacement Dec 2021 121670 11172 Mullahey Ford 03/04/2022 62.74 Vehicle Maintenance 121671 10039 New Times 03/04/2022 785.00 Legal Notice Advertising 121672 14137 Newby Construction Industries 03/04/2022 9,250.00 Construction of Prefabricated Gazebo on Existing Slab 121673 12270 Office Depot 03/04/2022 226.85 Office Supplies 121674 10728 Oilfield Environmental & Compliance, Inc. 03/04/2022 5,215.21 Lab Analysis Jan 2022 121675 13381 Papich Construction Company, Inc. 03/04/2022 145,308.64 Bello Bridge Replacement Project Dec 2021 121676 12070 Michelle Pearson 03/04/2022 449.64 M&IE: AFSS Quarterly Mtg 3/8/22‐3/9/22 121677 12022 Pismo Beach Police Officer's Association 03/04/2022 1,452.27 POA Dues PD 03/04/22 121678 12335 Procare Janitorial Supply Inc 03/04/2022 2,030.90 Janitorial Supplies 121679 14201 Procare Medical Supplies 03/04/2022 1,195.00 Safety Supplies 121680 10140 Quincy Engineering Inc 03/04/2022 2,974.06 Bello Bridge ESDC ‐ Dec 2021 121681 12108 Santa Maria Tire, Inc. 03/04/2022 2,821.48 Vehicle Maintenance 121682 11208 SEIU Local 620 AFL/CIO 03/04/2022 694.63 SEIU Dues PD 03/04/22 121683 10584 Selective Security Systems Inc 03/04/2022 76.50 Parking Annex Alarm Service 03/01/22 ‐ 05/31/22 121684 12570 SLO Roasted Coffee 03/04/2022 37.00 Coffee Supplies 121685 12925 Smith's Alarms & Electronics 03/04/2022 90.00 Security Monitoring ‐ Price House 03/01/22 ‐ 05/31/22 121686 12031 Stanley Convergent Security Solutions 03/04/2022 32.80 Monthly Security & Fire Monitoring ‐ 1243 Ocean Mar 2022 121687 12476 Statewide Traffic Safety And Signs, Inc 03/04/2022 1,834.77 Road Maintenance Supplies 121688 10711 Robert Stock 03/04/2022 625.00 Father Daughter Dance DJ package 3/19/22 121689 13582 TerraCosta Consulting Group, Inc. 03/04/2022 12,975.88 Ocean Blvd ‐ Dec 2021 121690 14109 Anthony R Testa 03/04/2022 6,000.00 Saint Jude's Tunnel Painting Project
9.B-3Council Agenda 4-5-2022
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121691 13097 The Standard 03/04/2022 1,466.14 Life & Additional Life Insurance March 2022 121692 12461 TJA Advertising 03/04/2022 63,250.81 CVB & LBID Advertising and Promotion Jan 2022 121693 12991 TransUnion Risk and Alternative 03/04/2022 150.00 Investigative Services‐ 1/1/22 ‐ 1/31/22 121694 10380 Trinity Cyclery 03/04/2022 1,115.21 PD Patrol Bicycle Repairs & Maintenance 121695 12982 Ultrex Business Products 03/04/2022 474.19 Finance HP 9040 Repairs ‐ Replace Fuser 121696 13392 Urban Planning Concepts 03/04/2022 12,154.50 In‐House Planning Services Jan 2022 121697 10507 V & V Manufacturing 03/04/2022 886.55 Uniform Badges 121698 13073 VSP‐ Vision Service Plan (CA) 03/04/2022 1,365.35 VSP Vision Coverage March 2022 121699 12527 Water Systems Consulting Inc 03/04/2022 945.20 Staff Extension Services for NCMA Jan 2022 121700 12132 White Flag Pest Control Inc 03/04/2022 431.00 Pest Control Services 121701 12614 Winema Industrial & Safety Supply 03/04/2022 525.53 Safety Supplies 121702 13621 Yeh and Associates, Inc. 03/04/2022 2,897.95 Price Canyon Rd ‐ ESDC Dec 2021 Total 1,218,228.90
9.B-4Council Agenda 4-5-2022
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City of Pismo Beach
Final Disbursement List Check Date 03/11/2022
US BANK
ACH/ Vendor Check Check
Check# Number Payee Date Amount Description
ACH 11224 Richards, Watson, Gershon Attorneys At Law 03/11/2022 25,489.34$ Professional Legal Services Jan 2022 121703 10434 Abalone Coast Analytical Inc 03/11/2022 112.00 Water Analysis 121704 10446 Achievement House, Inc. 03/11/2022 6,854.55 Litter removal & clean up services Jan 2022 121705 12275 Airgas West Inc 03/11/2022 776.08 Helium ‐ Rec & Cylinder Rental Rec & Fire Feb 2022 121706 12437 All Clear Pool & Spa Repair 03/11/2022 180.00 Pool Maintenance Chapman Estate Feb 2022 121707 12433 Alpha Electrical Service Inc 03/11/2022 489.50 Telemetry work at Ira Lease and Harloe 2/11/22 121708 14215 Dino Navin Anciaux 03/11/2022 50.00 Reimbursement: Lab Analyst Certification Prep Webinar 121709 11589 Austin's Wet Pets and Pond Maintenance, Inc 03/11/2022 130.00 Pond Maintenance Feb 2022 ‐ Chapman Estate 121710 11852 Bill Gaines Audio Inc 03/11/2022 675.50 Audio for Father Daughter Dance 08/28/21 121711 11392 Brenntag Pacific Inc. 03/11/2022 1,329.22 Sodium Bisulfite 25% 121712 10028 Brisco Mill & Lumber Yard 03/11/2022 235.45 Maintenance Supplies 121713 10074 Burdine Printing 03/11/2022 211.11 Pismo Beach Window Envelopes for Departments 121714 11126 David Bushey 03/11/2022 40.00 Refund for withdrawing Father Daughter Dance 121715 14288 Capital One Trade Credit 03/11/2022 2,320.15 Maintenance Supplies (Outdoor Supply Hardware) 121716 10799 Lindsay Carter Coates 03/11/2022 704.00 Yoga w/Lindsay Feb 2022 # 10841 121717 13951 Central Coast Portables 03/11/2022 433.57 Tennis Court Portable Toilets ‐ 11/13/2021 ‐ 12/11/2021 121718 11231 Coastal Peaks Coffee 03/11/2022 27.00 Coffee Supplies 121719 14146 Pamela Ann Coslick 03/11/2022 72.00 Instructor Pay: Tae Kwon Do Feb 2022 #10832 121720 11585 D & H Water Systems Inc 03/11/2022 3,957.45 Replacement Pumps ‐ Lift Stations 121721 12628 Dell Marketing LP 03/11/2022 7,830.30 Laptops and Docking Stations ‐ 3 each 121722 14217 Deltina Coffee Roasters 03/11/2022 62.50 Coffee Supplies 121723 13135 Digital Map Products, LP 03/11/2022 7,600.00 Annual License Renewal 1/17/22 ‐ 1/16/23 121724 14296 William Doty 03/11/2022 228.32 Reimbursement: Safety Boots 2022 121725 11222 Drive Customs 03/11/2022 586.05 PD Patrol Car Phone Accessories 121726 13990 Eagle Energy, Inc. 03/11/2022 6,817.22 Diesel & Unleaded Fuel Deliveries 02/08/2022 121727 11289 eGenoa, LLC 03/11/2022 2,990.63 Phase 2 Wrap on Mobile Command Vehicle 121728 11059 Emergency Vehicle Group Inc 03/11/2022 688.03 FDE64 Power Window Motor 121729 14206 Filippin Engineering, Inc. 03/11/2022 38,274.23 Price Canyon Slope Repair ‐ Construction Mgmt Nov 2021 121730 12035 Ben Fine 03/11/2022 240.00 M&IE: League of CA PW Expo 3/22‐3/25/22 121731 10398 Liliana Graham 03/11/2022 577.60 Instructor Pay: Ballroom Dance Feb 2022 # 10868 121732 12952 GSI Water Solutions Inc 03/11/2022 5,134.03 2021 NCMA Annual Monitoring Report Jan 2022 121733 11412 Harvey's Honey Huts 03/11/2022 200.00 Portable Toilets ‐ Chapman Estate Feb 2022 121734 12538 Hds White Cap Const Supply 03/11/2022 316.04 Dinosaur Caves Park Project Supplies 121735 12277 Independent Electric Supply Inc 03/11/2022 330.45 Price House Supplies 121736 11833 Keylock Security Specialists 03/11/2022 73.75 Control Key for Public Restrooms 121737 14282 Bianca E. Koenig 03/11/2022 3,700.00 Rendering ‐ James Way ‐ Additional Work for Council Mtg 121738 14245 Mary McGrath Architects 03/11/2022 20,000.00 Criteria & Bridging Docs for Public Safety Facility Dec/Jan 121739 12279 McMaster Carr 03/11/2022 51.60 WWTP Supplies 121740 12090 Mier Bros. Landscape Products 03/11/2022 522.60 Maintenance Supplies 121741 10097 Miners Hardware 03/11/2022 1,682.76 Maintenance Supplies 121742 10039 New Times 03/11/2022 216.00 Legal Ad ‐ Paving Project 2/24 & 3/3/22 121743 UB*00862 ALEJANDRO IBARRA NICOLE ORDAZ (T) 03/11/2022 135.16 Refund Check 018307‐000, 400 LONGVIEW 121744 11194 Oasis Associates Inc 03/11/2022 1,620.00 Price Historical Park Landscape Design & Consulting Jan 2022 121745 12270 Office Depot 03/11/2022 147.85 Office Supplies 121746 13197 Olin Corporation 03/11/2022 4,774.77 Sodium Hypochlorite 121747 11202 Pavement Engineering, Inc. 03/11/2022 103,667.50 2021‐22 Paving Project Design Jan 2022 121748 11337 Perry's Electric Motor & Controls, Inc. 03/11/2022 143.14 Booster Station Maintenance 121749 12335 Procare Janitorial Supply Inc 03/11/2022 3,335.58 Janitorial Supplies 121750 13898 Quadient, Inc. 03/11/2022 1,000.00 Postage 01/31/2022 121751 10240 R & T Embroidery, Inc. 03/11/2022 825.81 75th Anniversary Hats ‐ PW & Rec Dept Embroidery 121752 13796 ReadyRefresh by Nestle 03/11/2022 346.76 Drinking Water 121753 14297 Rex's Rooter Plumbing, Inc 03/11/2022 2,500.00 Release bond E21‐000067 ‐ 1390 Price 121754 13255 Rib Line 03/11/2022 4,918.21 July 4th Celebration Catering ‐ 50% Deposit 121755 13201 Rincon Consultants, Inc. 03/11/2022 22,541.00 Consultant for EIR for GP/LCP Jan 2022 121756 14204 S. Chaves Construction, Inc. 03/11/2022 56,556.42 Price Canyon Slope Repair Jan 2022 121757 11648 Patience Santos 03/11/2022 500.00 Instructor Pay: Tennis Camp 2/28/22 ‐ 3/4/22 #10865 121758 11168 Sherwin‐Williams 03/11/2022 718.36 Building Maintenance Supplies 121759 10913 Siteone Landscape Supply LLC 03/11/2022 78.36 Landscape Maintenance Supplies 121760 14113 Southpaw Sign Co., Inc. 03/11/2022 1,095.92 Refund overpayment of Planning fees (changed from SP to ASP) 121761 11722 SP Maintenance Services Inc 03/11/2022 4,413.75 Parking Lot & Street Sweeping Services Feb 2022 121762 12031 Stanley Convergent Security Solutions 03/11/2022 3,219.88 Monthly Security & Fire Monitoring /Corp Yard Install 121763 10025 State Water Resource Ctrl Brd 03/11/2022 27,698.25 Water System Annual Fees 7/1/21‐6/30/22 121764 12476 Statewide Traffic Safety And Signs, Inc 03/11/2022 1,492.34 Flashing Stop Sign for James Way 121765 14299 Natalia Stilleson 03/11/2022 36.00 Translation ‐ Rec Program Flyers 121766 14300 Joyce Thiel 03/11/2022 267.80 Refund overpayment of Planning Fees (Changed from ACDP to CDP) 121767 12301 TK Elevator 03/11/2022 594.00 City Hall Elevator Repair
9.B-5Council Agenda 4-5-2022
Attachment 2
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City of Pismo Beach
Final Disbursement List Check Date 03/11/2022
US BANK
ACH/ Vendor Check Check
Check# Number Payee Date Amount Description
121768 14289 Therese Tomich 03/11/2022 2,000.00 Childcare Assistance Scholarship Award 121769 13751 Jeanette Trompeter 03/11/2022 750.00 PR Liaison Services ‐ Advisory Board Video 121770 10135 U.S. Travel Association 03/11/2022 5,305.00 IPW Registration Fee 6/4‐6/8/22 Orlando FL 121771 14115 Vanir Construction Mgmt, Inc. 03/11/2022 11,432.00 Owner's Rep & CM‐ Design‐Build Safety Facility Sept & Oct 2021 121772 10905 Venco Power Sweeping Inc 03/11/2022 4,279.13 Street Sweeping Services Jan 2022 121773 13032 WEF 03/11/2022 267.00 WEF Membership to 3/31/22 121774 12132 White Flag Pest Control Inc 03/11/2022 555.00 Pest Control Services 121775 13326 Williams Cleaning Systems LLC 03/11/2022 266.75 Car Wash Pressure Washer Repair Total 409,690.77
9.B-6Council Agenda 4-5-2022
Attachment 2
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City of Pismo Beach
Final Disbursement List Check Date 03/18/2022
US BANK
ACH/ Vendor Check Check
Check# Number Payee Date Amount Description
ACH 10002 Internal Revenue Service 03/18/2022 89,854.97$ Federal Income Tax PD 03/18/22 ACH 11224 Richards, Watson, Gershon Attorneys At Law 03/18/2022 4,552.95 Professional Legal Services Jan 2022 ACH 11305 Public Employees Retirement System 03/18/2022 62,857.01 PERS Retirement EE & ER PD 03/18/22 ACH 12260 dba: Mission Square ICMA Retirement Trust ‐ 457 03/18/2022 19,123.34 ICMA 457 Deferred Comp PD 03/18/22 ACH 12305 Franchise Tax Board 03/18/2022 16,121.18 SDI & State Income Tax PD 03/18/22 ACH 12360 CalPERS 457 Plan 03/18/2022 187.50 457 Deferred Comp PD 03/18/22 ACH 12708 dba: Mission Square ICMA Retirement Trust‐Roth IR 03/18/2022 395.00 ICMA Roth IRA PD 03/18/22 ACH 12944 Leaf 03/18/2022 1,231.19 City Wide Copier Lease Mar 2022 ACH 13455 Wex 03/18/2022 894.81 Fuel for City Vehicles Feb 2022 121777 14301 19six Architects 03/18/2022 1,193.75 Bello Tennis Courts Relocation 1/16/22 ‐ 3/16/22 121778 13906 AKA Engineering Company 03/18/2022 4,250.00 Construction Observation ‐ TR 3100 ‐ Final Invoice 121779 13278 AT&T 9391059148 03/18/2022 1,490.79 Phone Bill ‐ 02/10/2022 ‐ 03/09/2022 121780 14024 Daniel Bacio 03/18/2022 250.00 Reimb: Safety Boots 2022 121781 10435 Berchtold Equipment Company 03/18/2022 30.77 Equipment Maintenance 121782 10818 Bosch Landscape 03/18/2022 325.00 Weed Abatement at 940 Bello 121783 14229 Brendler Janitorial Service 03/18/2022 16,152.00 Janitorial Services for City Facilities Feb 2022 121784 10028 Brisco Mill & Lumber Yard 03/18/2022 10.76 Maintenance Supplies 121785 12098 Burke & Pace Lumber of Arroyo Grande 03/18/2022 114.23 Maintenance Supplies 121786 10269 Carquest Auto Parts 03/18/2022 80.02 Vehicle Maintenance 121787 13951 Central Coast Portables 03/18/2022 566.94 Tennis Court & Price House Portable Toilets 01/09/2022 ‐ 02/05/2022 121788 11231 Coastal Peaks Coffee 03/18/2022 246.50 Coffee Supplies 121789 11227 Cole Chrysler Dodge 03/18/2022 281.05 PD121 Repairs & Maintenance 121790 11966 College Towing Inc 03/18/2022 260.00 PK031 Tow to Yard 121791 13257 Core & Main LLP 03/18/2022 2,749.90 Water System Meters 121792 14303 County of SLO 03/18/2022 3,360.00 Annual Fee: Injection Well ‐ Test Well Site & Outfall Connection 121793 14142 Crosno Construction, Inc. 03/18/2022 137,201.92 Shell Beach Reservoir #1 Replacement Project 121794 11986 Culligan/Central Coast Water 03/18/2022 216.00 Car Wash Filtration 03/07/2022 121795 12307 Department Of Justice 03/18/2022 32.00 Pre Employment Fingerprinting 121796 12790 Diversified Project Services International 03/18/2022 11,007.14 Pismo Storm Drain Project ‐ Feb 2022 121797 13869 Matt Downing 03/18/2022 62.00 M&IE: Dept Head Retreat 3/30/22 ‐ 4/1/22 121798 13990 Eagle Energy, Inc. 03/18/2022 8,438.33 Diesel & Unleaded Fuel Deliveries 02/25/2022 121799 13283 Epic Entertainment DJS, Lighting & Photo BoothsLLC 03/18/2022 500.00 Deposits for July 4th, Band Review & Clam Festival Audio 121800 12123 Farm Supply 03/18/2022 63.74 Maintenance Supplies 121801 10191 Nadia Feeser 03/18/2022 583.67
Reimb: CMTA Conference Registration 5/3‐5/6/22 & M&IE Dept Head Retreat 3/30/22 ‐ 4/01/22
121802 12589 Ferguson Enterprises, Inc. 03/18/2022 2,615.11 Water Distribution System Repairs ‐ Meter Boxes 121803 12035 Ben Fine 03/18/2022 238.67 M&IE/Mileage: Dept Head Retreat 3/30/22 ‐ 4/01/22 121804 11703 Fire Chief's Assoc of SLO County 03/18/2022 2,173.00 EMS System Valuation Study 121805 12455 Griffin Plumbing, Inc 03/18/2022 2,346.00 Annual Backflow Tests for City Properties 121806 12691 Billy Haas 03/18/2022 483.15 M&IE/Mileage: EOC Logistics Training 3/29/22 121807 13373 Heather Schuh Huston 03/18/2022 300.00 Pismo Coast Village Easter Clam Painting 121808 13276 InfoSend, Inc. 03/18/2022 1,320.93 Data Processing‐Printing‐Mailing City's Utility Bills Feb 2022 121809 13385 IPS Group, Inc. 03/18/2022 1,922.41 IPS Transaction Fees ‐ Feb 2022 121810 12255 Iron Mountain Information Mgmt, Inc 03/18/2022 190.22 Shredding Services City Hall‐ 01/26/22 ‐ 02/22/22 121811 10474 Joseph Wolosz 03/18/2022 5,500.00 Wolosz Parking Lot Lease April 2022 121812 12096 Lee Wilson Electric Co Inc 03/18/2022 345.00 Signal Light Maintenance Jan 2022 121813 10175 Life‐Assist, Inc. 03/18/2022 7.76 Medical Supplies ‐ Fire 121814 13416 Phoenix Resolutions, Inc Mail Plus 03/18/2022 59.85 Postage 121815 14077 Management Partners, Inc 03/18/2022 960.00 Council Preparation for City Manager Annual Performance Evaluation 121816 12279 McMaster Carr 03/18/2022 33.20 WWTP Maintenance Supplies 121817 10097 Miners Hardware 03/18/2022 957.84 Maintenance Supplies 121818 13964 MNS Engineers, Inc. 03/18/2022 19,152.25 Construction Mgmt ‐ Bello Bridge Replacement Jan 2022 121819 11172 Mullahey Ford 03/18/2022 847.62 Vehicle Repairs & Maintenance 121820 10039 New Times 03/18/2022 157.00 Legal Notice Advertising 121821 10753 Nick's Telecom 03/18/2022 120.85 PD214 Radio Antennas and Cable ‐ Replaces PD181 121822 12270 Office Depot 03/18/2022 596.38 Office Supplies 121823 12315 Pacific Gas & Electric Company 03/18/2022 3,051.09 Electricity 02/04/22 ‐ 03/07/22 121824 12099 Pacific Petroleum Corp 03/18/2022 1,807.25 Wilmar Sewer Emergency 2/18/22 121825 12070 Michelle Pearson 03/18/2022 183.86 Hotel/Parking Reimb: AFSS Quarterly Mtg 3/8/22‐3/9/22 121826 12022 Pismo Beach Police Officer's Association 03/18/2022 1,452.27 POA Dues PD 03/18/22 121827 12335 Procare Janitorial Supply Inc 03/18/2022 634.74 Janitorial Supplies 121828 10863 PVP Communications Inc 03/18/2022 268.30 PD Motor Boots ‐ Rockwood 121829 14120 Quincon, Inc. 03/18/2022 501,569.60 City Hall/Corp yard Remodel Jan 2022 121830 10140 Quincy Engineering Inc 03/18/2022 2,325.44 Bello Bridge ESDC ‐ Jan 2022 121831 12613 Quinn Company 03/18/2022 1,371.22 Equipment Maintenance 121832 12348 Rayne Water Conditioning 03/18/2022 102.90 Soft Water ‐ Station 63 Mar 2022 121833 13796 ReadyRefresh by Nestle 03/18/2022 133.04 Drinking Water Feb 2022 121834 14204 S. Chaves Construction, Inc. 03/18/2022 1,536.17 Price Canyon Slope Repair Feb 2022 121835 13330 San Luis Obispo County Dept of Planning/Building 03/18/2022 225.78 RTB Preapplication Fee/Staff Svcs Jan‐Mar 2022 121836 13994 SBRK Finance Holdings, Inc. 03/18/2022 473.00 CivicPay IVR Transaction Fees Feb 2022 121837 11208 SEIU Local 620 AFL/CIO 03/18/2022 710.95 SEIU Dues PD 03/18/22 121838 13913 Silvas Oil Co., Inc 03/18/2022 8,937.38 Diesel & Unleaded Fuel Deliveries 03/10/2022
9.B-7Council Agenda 4-5-2022
Attachment 2
Packet Page 22
City of Pismo Beach
Final Disbursement List Check Date 03/18/2022
US BANK
ACH/ Vendor Check Check
Check# Number Payee Date Amount Description
121839 10913 Siteone Landscape Supply LLC 03/18/2022 308.51 Landscape Maintenance Supplies 121840 10093 SLO County Auditor‐Controller 03/18/2022 10,950.00 Phoenix Parking Surcharges Dec 2021 121841 10730 South Coast Emergency Vehicle 03/18/2022 262.89 FDE64 Repairs & Maintenance 121842 12629 Tetra Tech Inc 03/18/2022 15,247.50 1000 Bello ‐ Point Cloud Scan Jan 2022 121843 11001 Toste Construction, Inc. 03/18/2022 6,990.00 Frady Lane Striping Related to Bello Bridge Project 121844 12924 Traffic Management Inc 03/18/2022 698.67 Street Signs 121845 14115 Vanir Construction Mgmt, Inc. 03/18/2022 10,456.00 Construction Mgmt‐ Design‐Build Safety Facility Jan 2022 121846 12132 White Flag Pest Control Inc 03/18/2022 1,074.00 Pest Control Services 121847 11997 Whittle Fire Protection 03/18/2022 395.00 Semi Annual Kitchen Hood System Inspection‐ PB Vets Hall 121848 12614 Winema Industrial & Safety Supply 03/18/2022 525.53 Safety Supplies Total 996,702.79
9.B-8Council Agenda 4-5-2022
Attachment 2
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PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #9.C
SUBJECT/TITLE:
MONTHLY INVESTMENT TRANSACTION REPORT OF THE CITY’S CASH AND INVESTMENTS FOR FEBRUARY 2022 OF FY 2021-2022
RECOMMENDATION:
No action required; information only.
EXECUTIVE SUMMARY:
This report updates the City Council on the City of Pismo Beach’s monthly transactions of the City’s investment portfolio for the month ending February 28, 2022. California State Government Code Section 53607 states that if the authority of the legislative body to invest or reinvest funds for the City is delegated to the City Treasurer, the City Treasurer shall make a monthly report of those transactions to the legislative body.
The attached report includes all transactions of the City’s investments managed by the City, including funds invested in various securities and the City’s pooled funds invested in various financial instruments.
Attachment 1 provides a summary of the City’s cash, investments, and monthly interest earnings based on book value as of February 28, 2022.
Attachment 2 provides details on the investment transactions for the General Fund Reserve and City Pooled Funds A (for deferred capital projects), including: purchases or deposits; sales, maturities, calls or withdrawals; and interest earnings. Attachment 3 provides details of the monthly transactions by fund for City Pooled Funds B (for current year expenditures) for the month ending February 28, 2022.
FISCAL IMPACT:
No fiscal impact from the report itself—information only.
ALTERNATIVES:
1.No Council action is proposed, other than to receive the information.
ATTACHMENTS:
1.Summary Table for ALL Funds, including Book Values and Earnings Data for Investments in Other Financial Instruments
2.For the General Fund Reserve and City Pooled Funds A—Transactions on Investments in Securities
3.For City Pooled Funds B—Summary of monthly transactions by fund Prepared by: Vanessa Garris, Finance Manager Meeting Date: April 5, 2022 Submitted by: Nadia Feeser, Administrative Services Director / City Treasurer City Manager Approval:
Council Agenda 4-5-2022 9.C-1
Packet Page 24
City of Pismo Beach
Investment Name Name of Institution Type of Investment
Current
Earnings
Rate Book Value
Actual Interest
Earned February
2022
Actual Year-to-
Date Interest
Earned Ending
2/28/2022 * Data Sources
General Fund
Reserves
US Bank CDs/GASs/Corp/
Muni Bonds
1.78% avg 7,063,013 9,645$ 72,552$ 1 City Pooled Funds - A US Bank CDs/GASs/Corp/
Muni Bonds
1.65% avg 22,143,579 40,826 218,182 1 Total All Securities 29,206,592$ 50,471$ 290,734$ City Pooled Funds - B US Bank Custody 0.00%-$ 0$ 7$ 1 City Pooled Funds - B Local Agency Invest.
Fund
State Investment
Pool
0.23%19,278,941 - 22,818 2 City Pooled Funds - B US Bank Checking 0.00%21,606,593 81 612 3 City Pooled Funds - B 40,885,534$ 82$ 23,436$ City Pooled Funds total A + B 63,029,113$ 40,908$ 241,618$ Funds Held with Fiscal
Agent
Bond funds:
Wilmington Trust
2017 Pier Project 4$ -$ 4$ 4 Funds Held with Fiscal
Agent
Bond funds:
Wilmington Trust
2017 CREB's
Project
6$ -$ 3$ 4 CalPERS Benefit Trust
OPEB Trust Account CalPERS Benefit
Trust Account
Various managed
by CalPERS
4,956,606$ -$ 210,859$ 5 TOTAL, Cash and Investments at February 28, 2022:75,048,741$ 50,553$ 525,036$ TOTAL for City Managed Portfolio, Cash and Investments:70,092,126$ 50,553$ 314,170$ Notes:
* Data Sources for Book Values and Actual Interest Earned:
1 = Monthly Customer Statement from US Bank
2 = Monthly statement from Local Agency Investment Fund 3 = Monthly reconciled bank statement from US Bank
4 = Monthly statement from Wilmington Trust
5 = Monthly statement from CalPERS Benefit Trust Account Attachment 1: Summary Table for All Funds,
including Book Values and Earnings Data for Investments in Other Financial Instruments Council Agenda 4-5-2022 9.C-2
Attachment 1
Packet Page 25
CITY OF PISMO BEACH
Attachment 2: For the General Fund Reserve and City Pooled Funds A Transactions on Investments in Securities
February 28, 2022
INVESTMENT ACTIVITY
PURCHASES OR DEPOSITS
02/18/22 Purchase Bank of America Corp 500,000$
Total 500,000$
SALES, MATURITIES, CALLS OR WITHDRAWALS
02/24/22 Matured Synchrony Bank 245,000$
02/28/22 Matured Partners Bank 245,000
Total 490,000$
ACTIVITY TOTAL 10,000$
INTEREST REVENUE
GENERAL FUND RESERVE INVESTMENTS
Interest Earned on Investments 9,645$
POOLED INVESTMENTS
Interest Earned on Investments 40,826$
TOTAL INTEREST EARNED 50,471$
Data Source: Monthly Download of Transactions from US Bank Council Agenda 4-5-2022 9.C-3
Attachment 2
Packet Page 26
Attachment 3: For City Pooled Funds B - Summary of monthly transactions by fund City of Pismo Beach - Bank Account Proof of Cash for the month ending: 2/28/2022 Bank Account Description Bank ID
Beginning
Balance Cash Receipts Disbursements Transfers-In
Transfers-
Out
Ending
Balance
General Checking US Bank 22,392,971$ 3,528,275$ (4,353,282)$ 538,630$ (500,000)$ 21,606,593$ LAIF LAIF 19,278,941 - - - - 19,278,941 Total all Bank Accounts 41,671,912$ 3,528,275$ (4,353,282)$ 538,630$ (500,000)$ 40,885,534$ Fund Description Fund #
Beginning
Balance Cash Receipts Disbursements Transfers-In
Transfers-
Out
Ending
Balance
General Fund
General Fund 1001-10101 14,798,310 1,595,661 (1,169,765) ‐ - 15,224,207 General Fund-Reserve 1001-10105 110,121 254,645 - ‐ - 364,766 Half Cent Sales Tax Fund 1002 2,976,004 8,642 - ‐ - 2,984,646 Special Revenue Funds
Gas Tax Fund 2001 14,421 27,578 - ‐ - 41,999 LTF - Streets 2002 452,805 (29,133) - ‐ - 423,672 PEG Access Fund 2003 137,475 9,905 - ‐ - 147,380 Police Grant Fund 2004 234,872 70,823 - ‐ - 305,695 Housing In Lieu Fund 2005 2,193,425 656 - ‐ - 2,194,080 LBID Fund 2006 1,812,550 136,994 (2,727) ‐ - 1,946,816 Chapman House 2007 385,150 (124,386) (1,003) ‐ - 259,761 Capital Projects Funds
Capital Projects Fund 3001 (1,124,769) 875,258 (571,923) ‐ - (821,435) Public Facilities Fund 3002 868 - - ‐ - 868 Park Development Fund 3003 411,645 128,758 (110,106) ‐ - 430,296 Circulation Fund 3101 253,366 108,541 - ‐ - 361,907 Development Impact Fee Fund 3102 524,799 (367,879) - ‐ - 156,920 Developer Impact Fee Fund 3103 165,210 - - ‐ - 165,210 Underground Utility Fund 3201 16,333 - - ‐ - 16,333 Council Agenda 4-5-2022 9.C-4
Attachment 3
Packet Page 27
Attachment 3: For City Pooled Funds B - Summary of monthly transactions by fund City of Pismo Beach - Bank Account Proof of Cash for the month ending: 2/28/2022 Fund Description Fund #
Beginning
Balance Cash Receipts Disbursements Transfers-In
Transfers-
Out
Ending
Balance
Debt Service Funds
Public Finance Authority Fund 4001 - - - ‐ - - Public Finance Authority Fund 4002 - - - ‐ - - Freeway Foothills AD Fund 4101 756 - - ‐ - 756 Spyglass AD Fund 4102 12,581 - - ‐ - 12,581 Indio-El Portal AD Fund 4112 731 - - ‐ - 731 Visalia Street AD Fund 4113 99,906 - - ‐ - 99,906 Enterprise Funds
Water Enterprise/Tax Fund 6101/6102 3,816,794 (158,629) (946,353) - - 2,711,811 Water Tax - Gragg Fund 6102-10102 100 - - ‐ - 100 Water Construction Fund 6103 335,400 559,391 (297,163) ‐ - 597,628 Water Expansion Fund 6104 1,128,696 59,303 - ‐ - 1,187,998 Wastewater Enterprise Fund 6201 3,595,863 246,448 (751,921) ‐ - 3,090,390 Wastewater Construction Fund 6202 1,233,176 91,624 (91,624) ‐ - 1,233,176 Wastewater Expansion Fund 6203 1,867,069 71,575 - ‐ - 1,938,644 LTF - Transit Fund 6301 29,170 (72) - ‐ - 29,099 Pier Operations Fund 6401 17,481 5,900 (2,673) ‐ - 20,708 Parking Fund 6501 3,140,499 (301,224) (29,910) ‐ - 2,809,364 Internal Service Funds
Technology Service Fund 7101 146,425 78,076 (136,786) ‐ - 87,715 Motor Vehicle Fund 7201 1,976,012 89,918 (39,271) ‐ - 2,026,659 Trust & Agency Funds
SLO County TMD 8201 134,474 107,809 (134,371) ‐ - 107,912 Control Funds
Payroll Control Fund 9301 540,077 1,015 (46,575) ‐ - 494,517 Interest Control Fund 9302 23,349 81 - ‐ - 23,430 Utility Billing Control Fund 9304 208,086 1,203 - ‐ - 209,289 M/R Control Fund 9305 - - - ‐ - - Total all cash funds 41,669,229 3,548,480 (4,332,175) - - 40,885,534 Council Agenda 4-5-2022 9.C-5
Attachment 3
Packet Page 28
Attachment 3: For City Pooled Funds B - Summary of monthly transactions by fund City of Pismo Beach - Bank Account Proof of Cash for the month ending: 2/28/2022 Fund Description Fund #
Beginning
Balance Cash Receipts Disbursements Transfers-In
Transfers-
Out
Ending
Balance
INVESTMENTS
General Fund
General Fund Money Mrkt Csh 1001-10108 0 - - ‐ - 0 General Fund - CD's 1001-10404 4,588,000 - - ‐ - 4,588,000 General Fund - Fed Agency 1001-10405 3,799,000 - - ‐ - 3,799,000 GF - Half Cent Sales Tax CD's 1002-10404 1,225,000 - - ‐ - 1,225,000 GF - Half Cent Sales Tax 1002-10405 - - - ‐ - - GF - Half Cent Sales Tax Mny M1002-10108 0 - - ‐ - 0 GF Reserve Money Mkt Cash 1001-10109 0 - - ‐ - 0 GF Reserve - CD's 1001-10403 3,342,000 (245,000) - ‐ - 3,097,000 GF Reserve - Fed Agency 1001-10402 1,453,000 - - ‐ - 1,453,000 GF Reserve - Building 1001-10406 447,000 - - ‐ - 447,000 GF Reserve - Building - Federal 1001-10146 53,000 - - ‐ - 53,000 GF Reserve - Risk Mgmt - CD's 1001-10407 150,000 - - ‐ - 150,000 GF Reserve - Risk Mgmt - Fed A 1001-10140 50,000 - - ‐ - 50,000 GF Corp Bond - Pooled 1001-10141 529,143 - - ‐ - 529,143 GF Corp Bond - Reserve 1001-10145 500,000 - - ‐ - 500,000 GF Municipal Bonds Pooled 1001-10142 435,101 - - ‐ - 435,101 GF Municipal Bonds Reserve 1001-10143 1,263,013 - - ‐ - 1,263,013 Risk Mgmt Muni Bonds Reserve 1001-10144 50,000 - - ‐ - 50,000 Half Cent Sales Tax - Pooled 1002-10141 499,685 - - ‐ - 499,685 Half Cent Sales Tax - Muni Bond 1002-10142 571,288 - - ‐ - 571,288 GF CREB's Fiscal Agent 1001-10515 (0) - - ‐ - (0) Special Revenue Funds
Housing In Lieu - Mny Mkt Csh 2005-10108 (0) - - ‐ - (0) Housing In Lieu Fund 2005-10404 875,000 - - ‐ - 875,000 Housing In-Lieu Fed Agencies 2005-10405 140,000 - - ‐ - 140,000 Capital Projects Funds
Park Develop. Fund Mny Mkt 3003-10108 - - - ‐ - - Park Development Fund 3003-10404 - - - ‐ - - Park Develop Federal Agencies 3003-10405 - - - ‐ - - Circulation Fees Mny Mkt 3101-10108 - - - ‐ - - Circulation Fees 3101-10404 245,000 - - ‐ - 245,000 Develop. Impact Fee Mny Mkt 3102-10108 0 - - ‐ - 0 Development Impact Fee Fund 3102-10404 490,000 - - ‐ - 490,000 Impact Fees Federal Agencies 3102-10405 - - - ‐ - - Council Agenda 4-5-2022 9.C-6
Attachment 3
Packet Page 29
Attachment 3: For City Pooled Funds B - Summary of monthly transactions by fund City of Pismo Beach - Bank Account Proof of Cash for the month ending: 2/28/2022 Fund Description Fund #
Beginning
Balance Cash Receipts Disbursements Transfers-In
Transfers-
Out
Ending
Balance
INVESTMENTS
Debt Service Funds
Public Fin Fiscal Agent-Pier 4002-10510 4 - - ‐ - 4 Public Fin Fiscal Agent-CREBs 4002-10515 6 - - ‐ - 6 Enterprise Funds
Water Fund Money Mrkt Csh 6101-10108 0 - - ‐ - 0 Water Fund CD's 6101-10404 590,000 - - ‐ - 590,000 Wtr Fund Federal Agencies 6101-10405 2,155,000 - - ‐ - 2,155,000 Wtr Fund Corp Bond - Pooled 6101-10141 - - - ‐ - - Water Construction Money Mkt 6103-10108 (0) - - ‐ - (0) Water Construction 6103-10404 749,363 (245,000) - ‐ - 504,363 Wastewater Fund Money Market 6201-10108 0 - - ‐ - 0 Wastewater Fund CD's 6201-10404 245,000 - - ‐ - 245,000 Wastewater Fund Fed Agencies 6201-10405 2,100,000 - - ‐ - 2,100,000 WWtr Fund Corp Bond - Pooled 6201-10141 1,062,000 - - ‐ - 1,062,000 Parking Enterprise Money Mrkt 6501-10108 (0) - - ‐ - (0) Parking Fund Corp Bond-Pooled 6501-10141 - 500,000 - ‐ - 500,000 Parking Enterprise 6501-10404 490,000 - - ‐ - 490,000 Parking Fund Federal Agencies 6501-10405 1,000,000 - - ‐ - 1,000,000 Internal Service Funds
MVR Fund Money Mrkt Csh 7201-10108 0 - - ‐ - 0 MVR Fund CD's 7201-10404 100,000 - - ‐ - 100,000 MVR Fund Federal Agencies 7201-10405 0 - - ‐ - 0 CalPers Benefit Trust
OPEB Trust Account 8101-10408 4,956,606 - - ‐ - 4,956,606 Total all Investments 34,153,207$ 10,000$ -$ -$ -$ 34,163,207$ Total all Funds 75,822,436$ 3,558,480$ (4,332,175)$ -$ -$ 75,048,741$ Council Agenda 4-5-2022 9.C-7
Attachment 3
Packet Page 30
PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #9.D
SUBJECT/TITLE:
UPDATE ON MARCH 16, 2020 AND JANUARY 12, 2017 EMERGENCY
PROCLAMATIONS
RECOMMENDATION:
No action required; information only.
BACKGROUND:
Chapter 2.32 of the Pismo Beach Municipal Code empowers the City Manager, acting as the Director of Emergency Services, to proclaim the existence of a local emergency when the City is affected by an emergency and the City Council is not in session. An emergency exists when conditions are beyond the control of the services, personnel, equipment, facilities, and existing laws of this City. The declaration is an acknowledgement of the need for additional resources and expedited procedures to deal with the emergency. The Director of Emergency Service’s declaration is subject to City Council ratification within seven days.
As required by the Emergency Declarations ratified by Resolution R-2020-026 on March 17, 2020, relating to the COVID-19 health threat, and by Resolution R-2017-012 on January 17, 2017, relating to winter storm damage, the following status report is provided for information purposes.
March 17, 2020 Proclamation: COVID-19
A severe acute respiratory illness caused by a novel (new) coronavirus, known as COVID- 19, has spread globally and rapidly, resulting in illness and death around the world. The World Health Organization has described COVID-19 as a global pandemic. On March 4, 2020, California Governor Gavin Newsom declared a State of Emergency in response to the increased spread of COVID-19. Additionally, on March 13, 2020, the County of San Luis Obispo declared a countywide emergency. And on March 13, 2020, the President of the United States declared a federal emergency as a result of COVID-19.
The City Manager, acting as the Director of Emergency Services, proclaimed the existence of a local emergency on March 16, 2020, which declaration was ratified by Council Resolution R-2020-0261 on March 17, 2020. The Council further proclaimed that a local emergency existed as of the date of the Governor’s March 4, 2020 declaration of emergency, and that the local emergency continued to exist. The City also partially activated its Emergency Operations Center on March 16, 2020 and the EOC team has met periodically to address the changing conditions presented by the various emergency declarations and other state and county health guidance.
1 Full URL:
https://accesspismo.pismobeach.org/WebLink/DocView.aspx?id=250354&dbid=0&repo=Laserfiche
9.D-1Council Agenda 4-5-2022
Packet Page 31
Actions taken to date with respect to COVID-19 response have included the continued procurement of sanitation supplies, the temporary closure of City Hall and other City facilities to the public, additional software licensing to increase public access to the City’s online records, and the development of virtual meeting models to allow the City Council, staff, the business community, and residents to participate remotely in critical meetings.
The City ordered Pismo Beach-branded bandanas to be used as face coverings, and provided them to lodging properties and other businesses for distribution to customers.
As a result of seasonal crowds, staff ordered and posted signage promoting keeping physical distance. The City has allowed the use of the right-of-way for queuing of customers, and developed a pilot Temporary Outdoor Dining Area Certification (TODAC) program allowing businesses to place tables for their customers in approved outdoor areas such as parking lots. The City Council has also authorized the use of certain street rights-of-way for temporary outdoor dining as part of the City’s COVID-19 Support Dining Encroachment Permit program.
During the initial closure of City facilities, the City adopted work-from-home policies and procedures to allow “essential” staff to continue their work and offer many public services virtually. At a special meeting of the City Council held on December 11, 2020, the Council authorized the Mayor to support a regional initiative for the counties of San Luis Obispo, Santa Barbara, and Ventura to be considered separately from the “Southern California” region for purposes of state COVID-19 metrics that dictate which counties are able to “re- open,” as the rates of infection and ICU occupation remain much lower in the tri-county area than the remainder of the counties currently considered to be part of the “Southern California” region. A joint Mayors’ letter asking for the state’s consideration of this request was transmitted the week of December 14, 2020. At this same meeting, the Council affirmed its support for this City’s continued enforcement of what were then known as state “purple tier” health and safety restrictions.
On May 19, 2020, the Council adopted Urgency Ordinance O-2020-004 which implemented a requirement that employees of any business open to the public wear face coverings when unable to maintain adequate physical distance from customers, as well as a requirement that each such business post signage encouraging patrons to wear masks, and providing information about CDC recommendations relating to hand washing and other topics. This Ordinance became effective on May 20, 2020. Staff delivered direct messaging to the business community using contact information provided in business licensing records. On June 15, 2021, following the relaxing of state health directives relating to the virus, the City Council adopted Urgency Ordinance O-2021-002 which repealed the City’s local face covering mandates.
The City continues to provide messaging to the community encouraging the public to pursue vaccination, and has ensured that City Council Members and staff members are enrolled in vaccination opportunities as appropriate. On April 27, 2021, it was announced that San Luis Obispo County would be moved to what was then known as the state’s “orange” tier of state-mandated health and safety restrictions, effective April 28, 2021, enabling the transition to certain activities, such as limited indoor gatherings of individuals, with certain restrictions. As such, staff implemented a hybrid model for City Council and
9.D-2Council Agenda 4-5-2022
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Planning Commission meetings, where a majority of legislative body members and some staff are present in person, and some legislative body members, some staff, and all members of the public are present virtually.
In late May, the State of California announced the planned repeal of most temporary health and safety restrictions relating to COVID-19 on June 15, 2021. In anticipation of a grace period allowing local jurisdictions to return to pre-pandemic practices shortly after the emergency orders are lifted, staff prepared logistically for the full return of the public in-person access to City Hall, other City facilities, and City Council Meetings. At the time of the update presented on August 17, 2021, nearly all City staff had returned to the office full-time, and CalOSHA guidance relating to the use of face coverings in the workplace had been implemented.
As of the last report, staff noted the City was monitoring concerns relating to the delta variant of the coronavirus, and that the full return to in-person legislative meetings had yet to be implemented. In accordance with face covering guidance issued by the County Health Officer effective September 1, 2021, the City had issued a directive requiring employees to return to the use of face masks indoors and in vehicles when in proximity to other employees, as well as requiring visitors to wear masks inside City facilities.
The California Governor ended the state’s indoor mask mandate for vaccinated people on February 15, 2022, and vaccinated employees and officials are no longer required to wear face coverings inside City work facilities. A hybrid in-person/virtual legislative meeting model has been implemented for meetings of the City Council and advisory bodies, with legislative body members, staff, and the public participating both in the Council Chamber and virtually. Staff will continue to monitor state and county regulatory changes and formulate appropriate adaptations to City operations.
January 17, 2017 Proclamation: Winter Storms
Summary of Current Events
The storm drain failure at Cliff Avenue and Ocean Boulevard required a Phase II Environmental Study per Caltrans Local Assistance (LA) and the City’s environmental subconsultant. The Phase II Environmental Study fieldwork is complete and the results are being reviewed by Caltrans LA for approval and National Environmental Policy Act (NEPA) clearance. Staff submitted a time extension request to Caltrans LA in mid-August 2021, and is still waiting to hear if it is approved.
Contracts were awarded by Council on December 21, 2021 to Granite Construction, Inc. (Granite) and Cannon Associates (Cannon) for construction and construction management services for the Ocean Boulevard Improvement Project, respectively. A pre- construction meeting for the project was held the week of February 7, 2022, and submittals have been coming in from Granite and are being reviewed by staff and Cannon. Construction is anticipated to start work in April 2022.
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Construction for the Price Canyon Road Slope Repair project is complete and 3-month plant establishment period has begun, which is estimated to be complete in April 2022.
Staff solicited and received three proposals for Professional Services for bid-ready plans and specifications for repair of the storm drain over the bluff behind the Dolphin Bay Resort. A consultant has been selected and contract executed, within staff’s purchasing authority.
Summary of Past Events
The Pismo Beach City Council declared a state of emergency on January 12, 2017, via Resolution R-2017-0122, in response to the January 2017 winter storms. Shortly after the Council’s declaration, the County of San Luis Obispo declared an emergency which was followed by a declaration by Governor Jerry Brown for the region. On February 14, 2020 and March 16, 2020 President Donald Trump declared a major disaster for the early and late January storms, making federal disaster aid available. The storms, which began the first week of January, took a toll on the community, culminating with a Caltrans storm drain failure on Highway 101, which caused flooding of two hotels on Price Street, blockage of the City’s Franklin storm drain outfall and debris scattered along Highway 101, Price Street and sidewalk, on Franklin Drive and various private parcels on January 20, 2017. Damage from the storms includes but is not limited to the following:
Bluff failure on Ocean Boulevard (Caltrans purview)
Bluff failure at Memory Park (FEMA purview)
Franklin Avenue storm drain failure (FEMA purview)
City Hall storm damage (FEMA purview)
Bluff failure at Ebb Tide Park (FEMA purview)
Bluff failure at Cypress Street at Harloe Avenue (FEMA purview) Storm drain failure on the City’s outfall located adjacent to the Dolphin Bay Resort (FEMA purview)
Storm drain failure on Cliff Avenue at Ocean Boulevard (adjacent to Dinosaur Caves Park) (Caltrans Purview)
Storm drain failure at the end of Harbor View Avenue (FEMA purview) Slope/road failure on Price Canyon Road (Caltrans purview)
Staff took immediate cleanup and protective measures of the sites where possible and has been working with FEMA through the California Governor's Office of Emergency Services (CalOES) and FHWA through Caltrans for reimbursement for work and funds required to cleanup and secure the various sites. Staff attended a Recovery Scoping Meeting with FEMA on May 16, 2017 and a Damage Assessment Site Inspection Meeting with Caltrans on May 18, 2017. The application and approval process for cost recovery and permanent restoration at each site under FEMA purview is complete and checks have been issued based on FEMA scoping and estimated construction costs with a reimbursement of 93.75% FEMA/State and a 6.25% City match. Completed work for sites under FEMA purview includes removal of the fallen tree on the beach below Ebb Tide
2 Full URL:
https://accesspismo.pismobeach.org/WebLink/DocView.aspx?id=107586&dbid=0&repo=Laserfiche
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Park. It was anticipated that the actual cost of repairs at each site will exceed the amount approved and checks issued by FEMA. The City also filed insurance claims for each of these sites to potentially assist in completion of the repairs. After FEMA review, the following sites are deemed ineligible for federal aid as observed erosion and bluff failure was defined by FEMA representatives as naturally occurring over time:
Bluff failure at Memory Park
Bluff failure at Cypress Street at Harloe Avenue
Permanent restoration at these two sites will have to rely solely on insurance claim funding and/or grants that City staff is consistently in search of and pursuing.
The City has received all reimbursement checks from the State and Federal Emergency Management Agency (FEMA) for damages at various sites under FEMA purview during the 2017 storms totaling $101,833. The next step is for City staff to further evaluate each site, issue requests for proposals (RFPs) for engineering design and environmental services and/or pursue cost estimates from contractors for permanent restoration of these sites which include:
Franklin Avenue storm drain failure (FEMA purview)
City Hall storm damage (FEMA purview)
Bluff failure at Ebb Tide Park (FEMA purview)
Storm drain failure on the City’s outfall located adjacent to the Dolphin Bay Resort (FEMA purview)
Storm drain failure at the end of Harbor View Avenue (FEMA purview)
Construction of repairs and drainage improvements to address leaking issues at the Fire Administration and Conference and Visitors portion of City Hall is complete.
The City received authorization from the Federal Highway Administration (FHWA) through the California Department of Transportation (Caltrans) for engineering design and environmental studies for the following three sites:
Bluff failure on Ocean Boulevard
Storm drain failure on Cliff Avenue at Ocean Boulevard (adjacent to Dinosaur Caves Park)
Slope/road failure on Price Canyon Road
Costs for these services are reimbursed at 88.53% by FHWA/Caltrans with an 11.47% City match. The environmental/design phase for both the Ocean Boulevard Improvement Project and the Price Canyon Road Slope Repair Project began by TerraCosta Consulting Group and Yeh and Associates, Inc., respectively in early 2019. Environmental, cultural resource and temporary access impacted the design schedule and City staff pursued one- year time extensions from Caltrans for each project which we were subsequently granted.
As discussed in the summary of current events, the consultant for the Ocean Boulevard Improvement Project provided 100% design plans for review which have been reviewed by staff from all applicable departments and final bid-set plans are being developed.
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The City has included the permanent repair of all sites (both Caltrans and FEMA purview) damaged during the January 2017 storms in an insurance claim and has provided all required documentation to the insurance company. City staff was presented with a Partial Proof of Loss and Subrogation Agreement for the Morro stairs and storm drain outfall sites during a meeting with our insurance representative on February 15, 2019, and the City has received an initial payment in the amount of $504,324. This amount is based on the estimated cost of repair for the Morro Stairs and outfall. The City is currently waiting on a response from the City’s insurance representative on an initial payment amount that could be expected for all other sites. The City’s insurance representative has also indicated that the cost of engineering and environmental services for each site can be added to the total amount of the claim.
Staff is also pursuing a grant from the California Governor’s Office of Emergency Services (CalOES), through the Federal Emergency Management Agency (FEMA) Hazard Mitigation Grant Program for stabilization of a portion of the bluff near the City’s lift station at the end of Harloe Street. An Notice of Interest was submitted, and the project was determined to be an eligible activity. The City was invited to submit a full subapplication to CalOES and staff is currently preparing that for submittal by April 8, 2022.
FISCAL IMPACT:
There is no direct fiscal impact from this report.
COVID-19
Costs related to the COVID-19 emergency are continuing on an ongoing basis, and as such, a precise total is difficult to assess at the current time. Staff will continually update Council as appropriate on anticipated future costs and reduced revenues as a result of the emergency.
January 2017 Winter Storms
The cost of damage from the January 2017 storms is estimated to be between $3,000,000 and $6,000,000. Once the damage can be fully assessed, staff will be able to formulate a better cost estimate.
ALTERNATIVES:
None, for information only.
ATTACHMENTS:
None.
Prepared by: Meeting Date: April 5, 2022
Chad Stoehr, P.E., Engineer
Erica Inderlied, City Clerk
Submitted by: Erica Inderlied, City Clerk
City Manager Approval:
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PISMO BEACH PUBLIC FINANCING AUTHORITY
AGENDA REPORT
Agenda Item #9.E
SUBJECT/TITLE:
ANNUAL ELECTION OF OFFICERS: PISMO BEACH PUBLIC FINANCING
AUTHORITY
RECOMMENDATION:
Adopt a Resolution of the Board of Directors of the Pismo Beach Public Financing Authority conducting the annual election of officers.
BACKGROUND:
The purposes of this agenda item of the Public Financing Authority (Authority) are to hold the annual regular meeting and to hold the annual election of specified officers—as required by Authority Resolutions and by the Rules and Regulations of the Authority.
History
The Pismo Beach Public Financing Authority was created pursuant to a Joint Exercise Powers Agreement dated April 2, 1991, by and between the City of Pismo Beach and the Redevelopment Agency of the City of Pismo Beach. The Agreement provides that "The Authority shall be administered by a Board of five (5) Directors…" and that "The members of the City Council of the City […] shall constitute the Directors of the Authority."
At its initial meeting on April 2, 1991, the Authority Board of Directors adopted Resolution No. PFA-91-1, electing and designating officers. The Board also adopted Resolution No.
PFA-91-2, which provided for Regular Meetings of the Board to be held annually on the first Tuesday of each April.
Resolution No. PFA-91-2 also established the Rules and Regulations of the Authority.
Section 3.02 of the Rules and Regulations provides that "The Chairperson, Vice Chairperson and Secretary shall be chosen annually by the Board." Section 3.03 provides that "The Board may elect or authorize the appointment of such other officers […] as the business of the Authority may require."
Purpose of the Authority
The Authority has an outstanding debt issuance, the 2012 Series Lease Revenue Bonds to support the Wastewater Treatment Facilities and Loan Match refunding. These bonds will mature in fiscal year 2033, at which time, the Authority could be closed down.
Today
Following the practices of recent annual elections, the attached Resolution (Attachment 1) provides for the election of a Chairperson, Vice Chairperson, and Secretary, and also for the election of an Executive Director, a Legal Advisor, and a Deputy Secretary. The persons named in the attached Resolution are the same persons elected last year.
Section 3.02 of the Agreement provides that "the Treasurer of the City is hereby Council Agenda 4-5-2022 9.E-1
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designated as the Treasurer of the Authority," thus no election needs to be made for the office of Treasurer.
Conclusion and Recommendation
Staff recommends that the City Council, convened as the Board of Directors of the Pismo Beach Public Financing Authority, adopt the attached Resolution (Attachment 1) conducting the annual election of officers.
FISCAL IMPACT:
No direct fiscal impact is associated with the annual election of officers.
ALTERNATIVES:
1. Elect different persons to the offices listed.
ATTACHMENTS:
1. Resolution
Prepared by: Nadia Feeser, Treasurer Meeting Date: April 5, 2022 Executive Director Approval:
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RESOLUTION NO. PFA-R-2022-XXX
A RESOLUTION OF THE BOARD OF DIRECTORS OF THE PISMO BEACH PUBLIC
FINANCING AUTHORITY CONDUCTING THE ANNUAL ELECTION OF OFFICERS
WHEREAS, the Pismo Beach Public Financing Authority was created pursuant to a Joint Exercise Powers Agreement dated April 2, 1991, by and between the City of Pismo Beach and the Redevelopment Agency of the City of Pismo Beach; and
WHEREAS, said Agreement provides that the Authority shall be administered by a Board of five Directors; and
WHEREAS, said Agreement also provides that the members of the City Council of the City, as such members may change from time to time, shall constitute the Directors of the Authority; and
WHEREAS, the Rules and Regulations of the Authority were established by Authority Resolution No. PFA-91-2, adopted by the Board of Directors on April 2, 1991; and
WHEREAS, Article III of The Rules and Regulation of the Authority provides for the election of Officers.
NOW THEREFORE, BE IT RESOLVED by the Board of Directors of the Pismo Beach Public Financing Authority that the following persons be elected to the offices set opposite their names below, as Chairperson, Vice Chairperson and Secretary of the Authority, each to hold office until she or he shall resign or shall be removed, or otherwise shall be disqualified to serve, or her / his successor shall be elected and qualified to serve:
Chairperson Edward Waage
Vice Chairperson Mary Ann Reiss
Secretary Erica Inderlied
BE IT FURTHER RESOLVED by the Board of Directors of the Pismo Beach Public Financing Authority that the following persons be elected to the offices set opposite their names below, as Executive Director, Legal Advisor and Deputy Secretary of the Authority, each of whom shall hold office for such period, have such authority and perform such duties as are provided in the Rules and Regulations, or as the Board from time to time may authorize or determine:
Executive Director James R. Lewis
Legal Advisor David Fleishman
Deputy Secretary Leah Moss
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Attachment 1
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UPON MOTION OF Board Member , seconded by Board Member , the foregoing resolution was adopted by the Public Financing Authority of the City of Pismo Beach this 5th day of April 2022, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
RECUSED:
Approved: Attest:
________________________ ________________________
Ed Waage, Chairperson Erica Inderlied, Secretary
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Attachment 1
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PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #9.F
SUBJECT/TITLE:
ANNUAL REPORT FOR FISCAL YEAR 2022-23 FROM THE PISMO BEACH
CONFERENCE AND VISITORS BUREAU / LODGING BUSINESS IMPROVEMENT DISTRICT (LBID) ADVISORY BOARD; DECLARING THE CITY COUNCIL’S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR THE LBID FOR FY 2023
RECOMMENDATION:
Adopt a Resolution approving the Annual Report for Fiscal Year 2023 from the Pismo Beach Conference and Visitors Bureau / Lodging Business Improvement District Advisory Board, and declaring the City Council’s intention to levy an annual assessment for the LBID for FY 2023, and directing the City Clerk to schedule a public hearing for April 19, 2022, to consider levying the assessment.
EXECUTIVE SUMMARY
The primary purpose of this agenda item is to present for approval the CVB/LBID Advisory Board’s LBID Annual Report for Fiscal Year (FY) 2023, and recommend that the Council declare its intention to levy an annual assessment for the LBID district for FY 2023 and direct the City Clerk to schedule a public hearing for April 19, 2022, to consider levying the assessment.
Background
The Lodging Business Improvement District (LBID) is an assessment district created by the Pismo Beach City Council on August 4, 2009 via Ordinance No. O-2009-008 at the request and approval of a majority of the lodging businesses operating in the City. These lodging businesses requested to raise money by assessing themselves, and then to use that money to promote Pismo Beach lodging businesses. Each year since then, the City Council has approved an annual assessment for lodging properties at 1% of gross lodging revenues. The assessments have been used to fund promotional activities for lodging and other tourism opportunities within Pismo Beach.
Pismo Beach Municipal Code Section 3.26.110 provided for a three-year sunset provision for the LBID (in early September 2012). After the passage of the LBID ordinance, California voters enacted Proposition 26, which amended the California Constitution to revise the definition of a “tax.” This set in motion the fact that the LBID assessment, in order to be extended beyond the September 2012 sunset date, was subject to compliance with Proposition 26 to avoid being considered a special tax requiring a 2/3 majority vote of the electorate to pass. With the renewal of the LBID following adoption of Proposition 26, the purposes for which LBID assessments could be expended were more limited than when the LBID was initially established. As such, the improvements and activities permitted under Section 3.26.030 of the Pismo Beach Municipal Code include:
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a) The general promotion of lodging operations within the LBID shall include costs of programs and physical improvements as specified in the business plan to be adopted annually;
b) The marketing of conference, group, and vacation business that benefits the local lodging industry in the district;
c) The marketing of the LBID to the travel industry in order to benefit the local lodging industry in the district;
d) Administration of the LBID, including collection and enforcement of assessments.
In FY 2019, the Advisory Board and City Council approved an additional 1% LBID assessment starting on January 1, 2019 to be annually approved for 5 years to provide the funding to complete some significant community enhancing projects that would help promote and benefit the lodging businesses in the city of Pismo Beach. These community enhancing projects include the pier plaza improvements, pedestrian connections under US interstate 101 at Price Street and Spyglass Drive for entrance into the Pismo Preserve, Addie Street area improvements, and the Shell Beach Streetscape improvements.
Going forward, the LBID physical improvements that have not yet been completed but are either already budgeted or planned, include a sidewalk connection along Spyglass Road to the Pismo Preserve, updating playground equipment adjacent to the Addie Street and Pier parking lots, replacing the Addie Street parking lot bathroom with an expanded bathroom facility, and making improvements in the area of the terminus of Park Place.
Since passage of the LBID, the total amount of assessments collected has been $14.75 million, including $11.15 million from the original 1% assessment and $3.60 million from the 1% assessment for physical improvements.
Annual Report Requirement
Section 3.26.100 of the Pismo Beach Municipal Code states that the Advisory Board shall review the implementation of the code chapter, the implementation of programs and activities funded through the code chapter, and advise the City Council on the amount of the district’s assessments and on the services, programs, and activities to be funded by the assessments, and perform such other duties as required by the Business Improvement District Law, including preparing the Annual Report required by California Streets and Highways Code Section 36533. California Streets and Highways Code Section 36533 requires that the report include information addressing the following six items:
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(1) Any proposed changes in the boundaries of the parking and business improvement area or in any benefit zones within the area.
(2) The improvements and activities to be provided for that fiscal year. (3) An estimate of the cost of providing the improvements and the activities for that fiscal year.
(4) The method and basis of levying the assessment in sufficient detail to allow each business owner to estimate the amount of the assessment to be levied against his or her business for that fiscal year.
(5) The amount of any surplus or deficit revenues to be carried over from a previous fiscal year.
(6) The amount of any contributions to be made from sources other than assessments levied pursuant to this part.
At its March 16, 2022 meeting, the CVB/LBID Advisory Board moved to recommend that the 2% Assessment be continued in FY 2023, and approved the Annual Report, which addresses the above items (See Attachment 1.A, which will be included as Exhibit A to the Resolution if adopted).
FY 2023 Annual Report
See Attachment 1.A: Updated CVB/LBID Advisory Board Annual Report for FY 2023.
Public Hearing
If the City Council approves staff's recommendation this evening, a public hearing regarding the assessment will be scheduled for the next City Council meeting. Pismo Beach Municipal Code Section 3.26.060 states that “After approval of the annual report, the Pismo Beach City Council shall follow the hearing process as outlined in [California Streets and Highways Code] Section 36534 of the Law to levy assessments for the ensuing fiscal year. At the public hearing the Pismo Beach City Council shall hear and consider all protests to the levy of assessment. If written protests are received from lodging operations in the district proposed to pay fifty percent (50%) percent or more of the annual assessment, no further proceedings to impose the levy of assessments shall take place during the ensuing fiscal year.” If protests received do not represent 50% or more, the Council may proceed to adopt a resolution imposing an assessment for FY 2023.
Conclusion and Recommendation
Staff recommends that Council adopt a Resolution (Attachment 1) approving the annual report for fiscal year FY 2023 from the CVB/LBID Advisory Board, and declaring the City Council’s intention to levy an annual assessment for the Lodging Business Improvement District for FY 2023, and directing the City Clerk to schedule a public hearing for April 19, 2022 to consider levying the assessment. This date is not less than 10 days after the adoption of the resolution of intention per California Streets and Highways Code Section 36534(a)(6).
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FISCAL IMPACT:
If the proposed FY 2023 Annual Report is approved, it is estimated that a 1% LBID annual assessment for FY 2023 will generate $1,606,930 in LBID Assessment Revenues in FY 2023 which, after $135,381 of administrative expenses, could be used to promote the lodging businesses in Pismo Beach. These costs could, in turn, generate transient occupancy tax revenues and other revenues for the City and related agencies.
In addition, the 1% LBID annual assessment for FY 2023 for physical improvements is estimated to generate the same $1,606,930, of which $1,077,042 is scheduled to be transferred to the Motor Vehicle Replacement Fund to support the loan repayment for the Pier Plaza and Pismo Preserve physical improvements.
Not passing this or a similar Resolution would preclude the Council from setting an Annual Assessment for the LBID for FY 2023, and thus preclude the LBID from generating an estimated $3,213,860 in Assessment Revenues in FY 2023, which could be used to promote the lodging businesses in Pismo Beach.
ALTERNATIVES:
1. Do not adopt the Resolution; do not levy an assessment in FY 2023.
2. Provide staff with other direction.
ATTACHMENTS:
1. Resolution
1.A Exhibit A to Resolution: CVB/LBID Advisory Board Annual Report for FY 2023
Submitted by: Meeting Date: April 5, 2022
Nadia Feeser, Administrative Services Director
City Manager Approval:
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RESOLUTION NO. R-2022-XXX
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PISMO BEACH, CALIFORNIA APPROVING THE ANNUAL REPORT FOR FISCAL YEAR 2023 FROM
THE PISMO BEACH CONFERENCE AND VISITORS BUREAU / LODGING
BUSINESS IMPROVEMENT DISTRICT ADVISORY BOARD, AND DECLARING THE CITY COUNCIL’S INTENTION TO LEVY AN ANNUAL ASSESSMENT FOR THE LBID FOR FY 2023, AND DIRECTING THE CITY CLERK TO SCHEDULE A PUBLIC HEARING FOR APRIL 19, 2022, TO CONSIDER LEVYING THE ASSESSMENT
WHEREAS, the Parking and Business Improvement Area Law of 1989 (California Streets and Highway Code Section 36500 et seq.) authorizes cities to establish parking and business improvement areas for the purpose of imposing assessments on businesses for certain purposes; and
WHEREAS, the Pismo Beach City Council established the Lodging Business Improvement District (“the District” or “LBID”) by the adoption of Ordinance O-2009-008; and
WHEREAS, the Conference and Visitors Bureau / Lodging Business Improvement District Advisory Board has submitted an Annual Report to Council that outlines the activities of the District proposed for Fiscal Year (FY) 2023 as required by California Streets and Highways Code Section 36533; and
WHEREAS, the City Council finds the Annual Report to be complete, to comply with the interests of the District assessees, and to contain the information required by California Streets and Highways Code Section 36533; and
WHEREAS, California Streets and Highways Code Sections 36534 and 36535 require that in order to levy an assessment, the Council must adopt a Resolution of Intention that declares its intent to levy such assessment, and then set a date for a public hearing where interested parties may be heard on the issue.
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of Pismo Beach as follows:
Section 1. The City Council hereby approves the Annual Report for FY 2023, as submitted to the City Clerk by the CVB/LBID Advisory Board attached as Exhibit A.
Section 2. No changes are proposed to the boundaries of the Lodging Business Improvement District.
Section 3. Pursuant to the provisions of Section 36500 et seq. of the California Streets and Highways Code, City Council declares its intent to levy and collect an annual assessment for the Lodging Business Improvement District for FY 2023. The assessment Attachment 1
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shall be calculated based upon 2% of the gross lodging revenues, as that term is defined in Pismo Beach Municipal Code Section 3.26.020(D).
Section 4. The authorized uses for the revenues derived from the assessment are stated in Pismo Beach Municipal Code Section 3.26.030, and no changes to these uses are proposed in the Annual Report for FY 2023. The authorized uses as stated in that section are:
a) The general promotion of lodging operations within the LBID shall include costs of programs and physical improvements as specified in the business plan to be adopted annually;
b) The marketing of conference, group, and vacation business that benefits the local lodging industry in the district;
c) The marketing of the LBID to the travel industry in order to benefit the local lodging industry in the district;
d) Administration of the LBID, including collection and enforcement of assessments.
Section 5. An outline description of the improvements and activities to be provided in FY 2023, the boundaries of the District, and the proposed assessments to be levied upon the businesses within the area are contained within the Annual Report for FY 2023 filed with the City Clerk by the CVB/LBID Advisory Board.
Section 6. A public hearing shall be held before the City Council on April 19, 2022 in the City Council Chamber, 760 Mattie Road, Pismo Beach, California. Following the hearing, Council will consider adoption of a resolution levying the assessment as recommended by the CVB/LBID Advisory Board.
At this hearing, Council will hear all interested persons, and protests may be made orally or in writing. Written protests shall be filed with the City Clerk at or before the hearing. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing, and shall clearly set forth the irregularity or defect to which the objection is made. Council may correct minor defects in the proceedings during the hearing.
If written protests against the assessment are received from business owners that will pay fifty percent or more of the proposed assessment, no further proceedings to levy the assessment shall be taken for one year from the date of the finding of a majority protest by Council. If the majority protest by business owners is against the furnishing of a specified improvement or activity within the District, those improvements or activities shall be eliminated. In order to be counted toward a majority protest, each written protest shall be from the business owner and contain a business description sufficient to identify the business. If the protesting person is not shown on the City’s official business license records as owner of the business, the protest shall contain written evidence that the person is the business owner.
Attachment 1
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Section 7. The City Clerk is hereby directed to give notice of said hearing by causing the Resolution of Intention to be published once in a newspaper of general circulation in the City of Pismo Beach not less than seven days before the public hearing.
Section 8. This Resolution is effective on its adoption.
UPON MOTION OF Council Member , seconded by Council Member , the foregoing resolution was adopted by the City Council of the City of Pismo Beach this 5th day of April 2022, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
RECUSED:
Approved: Attest:
________________________ ________________________
Ed Waage, Mayor Erica Inderlied, City Clerk
Attachment 1
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Pismo Beach Lodging Business Improvement District
Updated Annual Report and Business Plan for FY 2022-2023
Presented to the Pismo Beach City Council By the City Conference & Visitors Bureau / Lodging Business Improvement District Advisory Board
The City of Pismo Beach’s Conference & Visitors Bureau (CVB) Board at its meeting on March 16, 2022, completed its Pismo Beach Lodging Business Improvement District Updated Annual Report and Business Plan as required by Section 3.26.060 of the Pismo Beach Municipal Code.
Regarding the requirements for the Annual Report, as stated in Section 36533 of the California Streets and Highways Code:
1. The Pismo Beach Lodging Business Improvement District (LBID) Advisory Board did not propose any changes in the Boundaries of the LBID, which were established in Section 3.26.040 to be the boundaries of the City of Pismo Beach.
2. With the renewal of the LBID following adoption of Proposition 26, the purposes for which LBID assessments could be expended were more limited than when the LBID was initially established. As such, the improvements and activities to be provided for in Fiscal Year FY 2023 are those services and activities permitted under Section
3.26.030 of the Pismo Beach Municipal Code, which include:
A. The general promotion of lodging operations within the LBID shall include costs of programs and physical improvements as specified in the business plan to be adopted annually;
B. The marketing of conference, group, and vacation business that benefits the local lodging industry in the district;
C. The marketing of the LBID to the travel industry in order to benefit the local lodging industry in the district;
D. Administration of the LBID, including collection and enforcement of assessments.
The continuing initiatives proposed for the original 1% LBID Assessment for FY 2023 include the following: Following the Strategic Plan including smart tourism growth, collaborative partnerships, expanding the brand of Classic California, Wine and Waves and the current campaign of “The Drive is on to Pismo Beach” and ExperiencePismoBeach.com. This will be accomplished by following the 2023-2025 Marketing Plan with ongoing reviews at the CVB/LBID Advisory Board Meetings. Specific initiatives include emphasis on lodging packages, targeted advertising of the four-to-five- hour drive markets of both Southern and Northern California, Fresno, Bakersfield, Ventura County, and Santa Barbara County, as well as San Luis Obispo flight routes from Los Angeles, San Diego, Phoenix, Denver, Seattle, Dallas and San Francisco. Continue Attachment 1.A
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cooperative advertising with the County Tourism Marketing District and other tourism partners, such as Central Coast Tourism Council and Visit California. There will be a continuing effort to promote off-season events that benefit the lodging industry in Pismo Beach and other marketing efforts with emphasis on all social media platforms. These efforts are designed to improve lodging occupancies, RevPAR and TOT taxes which benefit all the residents of Pismo Beach.
The physical improvements proposed for the additional 1% LBID Assessment for FY 2023 include paying down the loan to the Motor Vehicle Replacement Fund for the Pier Plaza and Pismo Preserve project, consistent with the original intent of the additional 1% for physical improvements. These efforts are designed to improve lodging occupancies, RevPAR and TOT taxes which benefit all the residents of Pismo Beach.
3. Estimated Costs for FY 2022 and FY 2023
FY 2022 Projected Actuals for Original 1% Assessment
Sources: The FY 2022 projected actual total sources of $2,327,851, made up of $751,205 from fund balance carried over from the prior fiscal year, an estimated $1,575,420 from LBID assessment revenues, and a projected $1,226 in interest earnings and fees.
Uses: The FY 2022 projected actual expenditures are $1,457,523. This total includes $121,976 for administrative costs and $1,335,547 for direct costs.
The following table shows: the FY 2022 budget and projected actuals for the original 1% assessment, followed by summary tables of the total uses by administrative costs, direct costs, and improvements and details on the direct costs.
Attachment 1.A
Council Agenda 4-5-2022 9.F-9
Packet Page 49
The next tables summarize the total uses by administrative costs and direct costs, and provides the components of the direct costs.
Original 1% Assessment
Revised
Budget
Projected
Actuals
Variance
(Proj. -
Fund Balance 751,205$ 751,205$ -$
Revenues
1% LBID Assessment 1,575,420 1,575,420 -
LBID Penalty & Interest 1,226 1,226 - Total Sources 2,327,851$ 2,327,851$ -$
Uses
Overtime 158$ 158
Temporary Salaries 31,827$ 22,418 (9,409) Benefits 2,791 3,403 612
Auditor 3,600 3,600 -
Legal 2,000 1,181 (819)
Cooperative Media 2,500 2,500 -
Travel & Meetings 10,000 10,000 -
Oper. Supplies & Maint 1,800 1,800 - Postage 500 500 -
Overhead 78,917 78,917 -
Advertising & Promotion 976,658 976,658 -
Purchased professional 91,389 91,389 -
LBID Audit costs 16,000 - (16,000) Contributions 245,000 245,000 -
CA Welcome Center 20,000 20,000 -
Total Uses $1,482,982 $1,457,523 ($25,459)
Net Sources less Uses $844,868 $870,327 $25,459
FY 2022
Original 1% Assessment
Revised
Budget
Projected
Actuals
Variance
(Proj. -
Total Administrative Costs 131,435 121,976 (9,459) Total Direct Costs 1,351,547 1,335,547 (16,000) Total Uses $1,482,982 $1,457,523 ($25,459)
Direct Cost Detail
TJA contract $1,068,047 $1,068,047 -
Other Contributions 265,000 265,000 -
Miscellaneous direct costs 2,500 2,500 - Total Direct Costs $1,335,547 $1,335,547 -
FY 2022
Attachment 1.A
Council Agenda 4-5-2022 9.F-10
Packet Page 50
FY 2022 Projected Actuals for 1% Assessment for Physical Improvements Sources: The FY 2022 projected actual total sources of $(523,870), made up of $(2,100,515) from fund balance carried over from the prior fiscal year based on an interfund loan payable to the City’s Motor Vehicle Replacement Fund, an estimated $1,575,420 from LBID assessment revenues, and a projected $1,226 in interest earnings and fees.
Uses: The FY 2022 projected actual expenditures are $358,888. This total includes:
$300,000 for the pedestrian connections under US interstate 101 at Spyglass; $36,000 to replace the beach playground equipment at Main Street and Addie Street, consistent with the original intent of the additional 1% for physical improvements; and $22,888 for the second interest payment on the interfund loan agreement. In addition, the principal on the interfund loan of $1,222,433 will be made this fiscal year.
The following table shows: the FY 2022 budget and projected actuals for the 1% assessment for physical improvements.
FY 2023 Proposed Actuals for Original 1% Assessment
Sources: The FY 2023 projected actual total sources of $2,478,807, made up of $870,327 from fund balance carried over from the prior fiscal year, an estimated $1,606,930 from LBID assessment revenues, and a projected $1,550 in interest earnings and fees.
Uses: The FY 2023 projected actual expenditures are $1,226,631. This total includes $135,381 for administrative costs and $1,091,250 for direct costs. 1% Assessment for Phsyical
Improvements
Revised
Budget
Projected
Actuals
Variance
(Proj. -
Budget)
Fund Balance (2,100,515)$ (2,100,515)$ -$
1% LBID Assessment for physical
improvements
1,575,420 1,575,420 -
Interest Earnings 1,550 - (1,550) LBID Penalty & Interest - 1,226 1,226 Total Sources (523,545) (523,870) (324)
Uses
Spyglass pedestrian connection 300,000 300,000
Beach Playground equipment - Addie
St, Main St.
36,000 36,000
Loan Interest 22,888 22,888
Total Uses 358,888 358,888 -
Net Sources less Uses (882,433)$ (882,758)$ (324)$ Loan Repayment $1,222,433 $1,222,433 -
FY 2022
Attachment 1.A
Council Agenda 4-5-2022 9.F-11
Packet Page 51
The following table shows: the FY 2023 projected actual sources and uses, followed by summary tables of the total uses by administrative costs, direct costs, and improvements and details on the direct costs.
The next tables summarize the total uses by administrative costs and direct costs, and provides the components of the direct costs.
FY 2023
Original 1% Assessment
Revised
Budget
Fund Balance 870,327$
Revenues
1% LBID Assessment 1,606,930
LBID Penalty & Interest 1,550
Total Sources 2,478,807$
Uses
Overtime
Temporary Salaries 31,827$
Benefits 2,791
Auditor 3,600
Legal 2,000
Cooperative Media 2,500
Travel & Meetings 10,000
Oper. Supplies & Maint 1,800
Postage 500
Overhead 82,863
Advertising & Promotion 884,900
Purchased professional 83,850
LBID Audit costs
Contributions 100,000
CA Welcome Center 20,000
Total Uses $1,226,631
Net Sources less Uses $1,252,176
FY 2023
Original 1% Assessment
Revised
Budget
Total Administrative Costs 135,381$
Total Direct Costs 1,091,250
Total Uses $1,226,631
Direct Cost Detail
TJA contract 968,750$
Other Contributions 120,000
Miscellaneous direct costs 2,500
Total Direct Costs 1,091,250$
Attachment 1.A
Council Agenda 4-5-2022 9.F-12
Packet Page 52
FY 2023 Proposed Actuals for 1% Assessment for Physical Improvements Sources: The FY 2023 projected actual total sources of $725,722, made up of $(882,758) from fund balance carried over from the prior fiscal year based on an interfund loan payable to the City’s Motor Vehicle Replacement Fund, an estimated $1,606,930 from LBID assessment revenues, and a projected $1,550 in interest earnings and fees.
Uses: The FY 2023 projected actual expenditures include $10,664 for the third interest payment on the interfund loan agreement. In addition, the principal on the interfund loan of $1,066,378 will be made this fiscal year.
The following table shows: the FY 2023 budget and projected actuals for the 1% assessment for physical improvements.
As the revenues and expenditures in this report reflect projections, it is prudent to continue to monitor these items over the course of the fiscal year.
4. No change in the LBID method or basis of levying the assessment was proposed for FY 2023. More specifically, the CVB/LBID Advisory Board approved a motion to recommend that the 2% Assessment be continued in FY 2023.
5. The FY 2022 LBID budget for the original 1% assessment is projected to include a $870,327 surplus left over for carryover into FY 2023. The FY 2022 LBID budget for the 1% assessment for physical improvements is projected to include a $(882,758) deficit fund balance for carryover into FY 2023.
FY 2023
1% Assessment for Phsyical
Improvements
Revised
Budget
Fund Balance (882,758)$
1% LBID Assessment for physical
improvements
1,606,930
Interest Earnings 1,550
LBID Penalty & Interest -
Total Sources 725,722
Uses
Spyglass pedestrian connection -$
Beach Playground equipment - Addie
St, Main St.
-
Loan Interest 10,664
Total Uses 10,664
Net Sources less Uses 715,058$
Loan Repayment $1,066,378
Attachment 1.A
Council Agenda 4-5-2022 9.F-13
Packet Page 53
6. The FY 2023 LBID Projected Actuals includes $3,100 in projected interest earnings, which comes from investments from the 2% assessment levied on transient rentals, and fund balance carried over from the prior fiscal year. The CVB/LBID Advisory Board did not recommend that any other contributions be budgeted for FY 2023.
Attachment 1.A
Council Agenda 4-5-2022 9.F-14
Packet Page 54
PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #9.G
SUBJECT/TITLE:
ADOPTION (SECOND READING) OF AN ORDINANCE ADOPTING A “MILITARY EQUIPMENT” USE POLICY IN ACCORDANCE WITH THE REQUIREMENTS OF ASSEMBLY BILL 481
RECOMMENDATION:
Adopt an Ordinance adding Chapter 9.26 Military Equipment Policy to the Pismo Beach Municipal Code.
BACKGROUND:
On March 15, 2022, the City Council introduced an ordinance (Attachment 1) to comply with the provisions of Assembly Bill 481 (Chiu, 2021), which requires that the City approve, by ordinance, a “Military Equipment” Policy for certain equipment used by the Pismo Beach Police Department that meets the definition of “military equipment” as defined by the bill.
The ordinance is now being returned to the Council for second reading and adoption. The agenda report for the March 15, 2022 agenda item, which includes background, analysis, and the relevant equipment policy, is provided as Attachment 2.
Recommendation
Staff recommends that the City Council adopt an ordinance (Attachment 1) approving the Pismo Beach Police Department’s “Military Equipment” Policy. If the Council acts to adopt the ordinance as recommended, it will become effective by statute on May 5, 2022.
Per the requirements of AB 481, staff will then return to the Council at least annually with a report on the Policy, and seek approval at that time for any necessary modifications thereto. The Ordinance will automatically incorporate any such modified versions of the Policy.
FISCAL IMPACT:
There are no immediate fiscal impacts as a result of the proposed ordinances.
ALTERNATIVES:
1. Pismo Beach Municipal Code 2.04.340 automatically waives full readings of Ordinances unless the Council directs otherwise; the Council may opt to have staff conduct a second reading in full, and then take action on the Ordinance.
2. Amend the Ordinance and return it for another first reading and introduction.
3. Decline to adopt the Ordinance.
ATTACHMENTS:
1. Ordinance as introduced
2. March 15, 2022 agenda report
9.G-1Council Agenda 4-5-2022
Packet Page 55
Submitted by: Erica Inderlied, City Clerk Meeting Date: April 5, 2022 City Manager Approval:
9.G-2Council Agenda 4-5-2022
Packet Page 56
ORDINANCE NO. O-2022-XXX
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PISMO BEACH, CALIFORNIA ADDING CHAPTER 9.26 MILITARY EQUIPMENT POLICY TO THE
PISMO BEACH MUNICIPAL CODE
WHEREAS, on September 30, 2021, Governor Gavin Newsom signed into law Assembly Bill 481, relating to the use of military equipment by law enforcement agencies; and
WHEREAS, Assembly Bill 481, codified at California Government Code sections 7070 through 7075, requires law enforcement agencies to obtain approval of the applicable governing body, by an ordinance adopting a “military equipment” use policy, at a regular meeting held pursuant to open meeting laws, prior to taking certain actions relating to the funding, acquisition, or continued use of military equipment; The term “military equipment” is defined in California Government Code section 7070; and
WHEREAS, Assembly Bill 481 allows the governing body of a city to approve the funding, acquisition, or continued use of military equipment within its jurisdiction only if it makes specified determinations; and
WHEREAS, the Findings and Determinations set forth in this ordinance are based on the information first presented to the City Council on March 15, 2022, in staff’s report, and the draft Military Equipment Policy (Lexipol Policy 707) attached thereto; and
WHEREAS, staff will seek City Council approval at least annually for any necessary modifications to the Military Equipment Policy, and the Findings and Determinations and approvals set forth in this ordinance shall be deemed to apply to any such modifications if approved by the City Council at the time of the annual report; and
WHEREAS, this ordinance and the Pismo Beach Police Department’s Military Equipment Use Policy, which is hereby incorporated by reference as if set forth in full, meets the requirements of California Government Code sections 7070, subdivision (d) and 7071 subdivision (a)(1).
NOW, THEREFORE, the City Council of the City of Pismo Beach does ordain as follows:
SECTION 1.
The foregoing recitals are adopted as findings of fact in support of this ordinance.
Attachment 1
9.G-3Council Agenda 4-5-2022
Packet Page 57
SECTION 2.
A new Chapter 9.26 of the Pismo Beach Municipal Code is hereby added, to read as follows:
Chapter 9.26 MILITARY EQUIPMENT POLICY
9.26.010 Purpose.
To adopt by ordinance a Military Equipment Policy for the Pismo Beach Police Department, in accordance with the provisions of Assembly Bill 481 (Chiu, 2021), codified at California Government Code Section 7070 et seq.
9.26.020 Findings and Determinations.
In accordance with Government Code Section 7071, the City Council determines as follows:
A. The military equipment identified in the Pismo Beach Military Equipment Use Policy is necessary, because there are no reasonable alternatives that can achieve the same objectives of officer and civilian safety.
B. The proposed military equipment use policy will safeguard the public’s welfare, safety, civil rights, and civil liberties.
C. The military equipment identified in the Pismo Beach Military Equipment Use Policy is identified as currently owned as of the date of the ordinance adding this chapter, and is reasonably cost effective compared to available alternatives that can achieve the same objective of officer and civilian safety.
D. The City did not previously have a prior military equipment use policy, but as to any prior uses that do not comply with the Military Equipment Use Policy, corrective action has been taken to remedy nonconforming uses and ensure future compliance.
E. The City Council, therefore, hereby enacts this ordinance in order to adopt the Pismo Beach Military Equipment Use Policy as the City’s Military Equipment Use Policy, and to approve the continuing use of the military equipment identified therein.
9.26.030 Approval of Military Equipment Policy.
A. Pismo Beach Police Department Policy No. 707, “Military Equipment,” is hereby approved and incorporated by reference into this code as though Attachment 1
9.G-4Council Agenda 4-5-2022
Packet Page 58
fully set forth herein, and the continuing use of the military equipment identified therein is approved.
B. This approval, along with the Findings and Determinations set forth in Section 9.26.020, shall be deemed to apply to any modifications to the Military Equipment Policy presented in a report to the City Council and approved at a duly-noticed meeting conducted in accordance with applicable open meeting laws, which report shall be presented no less often than annually.
SECTION 3.
Under the provisions of the California Environmental Quality Act (CEQA) Guidelines Section 15061 (b)(3), this ordinance is covered by the general rule that CEQA applies only to projects which have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, such as the adoption the regulations contained herein, the activity is not subject to CEQA.
SECTION 4.
This ordinance shall not be interpreted in any manner to conflict with controlling provisions of state or federal law, including, without limitation, the Constitution of the State of California. If any section, subsection, or clause of this ordinance shall be deemed to be unconstitutional or otherwise invalid, the validity of the remaining sections, subsections and clauses shall not be affected thereby. If this ordinance, or any section, subsection or clause of this ordinance shall be deemed unconstitutional or invalid as applied to a particular appeal, the validity of this ordinance and its sections, subsections, and clauses in regard to other contracts shall not be affected.
SECTION5.
This ordinance shall become effective on the thirtieth (30th) day following passage and adoption hereof.
SECTION 6.
The City Clerk shall certify to the passage and adoption of this Ordinance, shall enter the same in the book of original ordinances of the City and shall make a minute of the passage and adoption thereof in the records of the meeting at which the same is passed and adopted.
Before the expiration of fifteen (15) days after the passage of this Ordinance, the City Clerk shall cause the same to be posted in three public places within the City of Pismo Beach, to wit: 1) City Hall, 760 Mattie Road, Pismo Beach, 2) U.S. Post Office, Shell Beach Road, Pismo Beach, 3) U.S. Post Office, Crest Drive, Pismo Beach.
Attachment 1
9.G-5Council Agenda 4-5-2022
Packet Page 59
INTRODUCED at a regular meeting of the City Council held this 15th day of March, 2022, on motion of Council Member Blake, seconded by Mayor Pro Tem Reiss, and on the following roll call vote, to wit:
AYES: 5 Blake, Reiss, Guthrie, Newton, Waage
NOES: 0
ABSENT: 0
ABSTAIN: 0
RECUSED: 0
Approved: Attest:
________________________ ________________________
Ed Waage, Mayor Erica Inderlied, City Clerk
ADOPTED at a regular meeting of the City Council held this 5th day of April, 2022, on motion of Council Member , seconded by Council Member , and on the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
RECUSED:
Approved: Attest:
________________________ ________________________
Ed Waage, Mayor Erica Inderlied, City Clerk
APPROVED AS TO FORM:
______________________________
David M. Fleishman, City Attorney
Attachment 1
9.G-6Council Agenda 4-5-2022
Packet Page 60
PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #12.G
SUBJECT/TITLE:
INTRODUCTION (FIRST READING) OF AN ORDINANCE ADOPTING A “MILITARY EQUIPMENT” USE POLICY IN ACCORDANCE WITH THE REQUIREMENTS OF ASSEMBLY BILL 481
RECOMMENDATION:
Introduce an Ordinance adding Chapter 9.26 Military Equipment Policy to the Pismo Beach Municipal Code.
BACKGROUND:
Assembly Bill 481 (AB 481), codified at Government Code sections 7070 through 7075, requires a law enforcement agency (LEA) to obtain approval from the applicable governing body, via adoption of a “military equipment” use policy by ordinance, prior to the LEA funding, acquiring, or using military equipment as defined by the bill. Staff recommends that the City Council introduce the attached ordinance (Attachment 1), in order to allow the Pismo Beach Police Department (PBPD) to continue to use the vital equipment specified therein.
Items deemed to be “military equipment” by AB 481 are used as a component of overall best practices for LEAs throughout the country. These tools have been tested in the field and are used by LEAs to enhance citizen safety and officer safety. Loss of these items would jeopardize the welfare of citizens and peace officers within the city of Pismo Beach.
The term “military equipment,” as used in AB 481, is somewhat of a misnomer as it does not necessarily indicate equipment that has been used by the military or acquired from the military. Pursuant to AB 481, items deemed to be “military equipment” include, but are not limited to, unmanned aerial or ground vehicles, armored vehicles, command and control vehicles, pepper balls, less lethal shotguns, less lethal 40mm projectile launchers, long range acoustic devices, and flashbangs. The PBPD is committed to using appropriate law enforcement equipment to safeguard the citizens and officers of Pismo Beach. Many of the items deemed to be “military equipment” by AB 481 are already being used by PBPD and LEAs across the country, in order to specifically reduce risk to community members by using less lethal alternatives. These items provide peace officers with the ability to safely resolve volatile situations which otherwise might rise to the level of a lethal force encounter. To that end, the items at issue in this report, and accompanying Military Equipment Use Policy (Attachment 2), also provide PBPD peace officers with vital tools that facilitate compliance with the Department’s stringent use of force policy.
Other items deemed to be “military equipment” under AB 481 include foundational equipment such as rifles. These rifles allow PBPD officers to address lethal threats from a greater distance and with greater precision.
12.G-1Council Agenda 3-15-2022
Attachment 2
9.G-7Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 61
In order to approve the policy, the City Council must make the following specific findings, which are included in the ordinance:
(A) The military equipment is necessary because there is no reasonable alternative that can achieve the same objective of officer and civilian safety.
(B) The proposed military equipment use policy will safeguard the public’s welfare, safety, civil rights, and civil liberties.
(C) If purchasing the equipment, the equipment is reasonably cost effective compared to available alternatives that can achieve the same objective of officer and civilian safety.
(D) Prior military equipment use complied with the military equipment use policy that was in effect at the time, or if prior uses did not comply with the accompanying military equipment use policy, corrective action has been taken to remedy nonconforming uses and ensure future compliance.
Conclusion and Recommendation
If the City does not commence a governing body approval process for this ordinance by May 1, 2022, PBPD may be prohibited from using “military equipment” until such time as the City Council adopts such an ordinance. Therefore, staff recommends introducing the ordinance provided as Attachment 1, to ensure the continued availability of the appropriate law enforcement tools on which the PBPD relies to provide law enforcement services to the community.
If the Council acts to introduce the Ordinance at this juncture, it will be returned for second reading and adoption on April 5, 2022 and become effective by statute 30 days thereafter.
Per the requirements of AB 481, staff will return to the Council at least annually with a report on the City’s Military Equipment Policy, and seek approval at that time for any necessary modifications to the Policy. The proposed approving Ordinance will automatically incorporate any such modified versions of the Policy.
FISCAL IMPACT:
There is no direct fiscal impact from this approval of this policy, or adoption of the proposed ordinance.
ALTERNATIVES:
1. Modify, and then introduce, the proposed Ordinance.
2. Do not introduce the Ordinance. This option is not recommended, because absent such an ordinance, PBPD would be prohibited from using the specified “military equipment” in the future.
3. Provide staff with alternative direction.
12.G-2Council Agenda 3-15-2022
Attachment 2
9.G-8Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 62
ATTACHMENTS:
1. Proposed ordinance
2. Lexipol Policy
Prepared by: Meeting Date: March 15, 2022
David Fleishman, City Attorney
Jeff Smith, Police Chief
Submitted by: David Fleishman, City Attorney
City Manager Approval:
12.G-3Council Agenda 3-15-2022
Attachment 2
9.G-9Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 63
ORDINANCE NO. O-2022-XXX
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PISMO BEACH, CALIFORNIA ADDING CHAPTER 9.26 MILITARY EQUIPMENT POLICY TO THE
PISMO BEACH MUNICIPAL CODE
WHEREAS, on September 30, 2021, Governor Gavin Newsom signed into law Assembly Bill 481, relating to the use of military equipment by law enforcement agencies; and WHEREAS, Assembly Bill 481, codified at California Government Code sections 7070 through 7075, requires law enforcement agencies to obtain approval of the applicable governing body, by an ordinance adopting a “military equipment” use policy, at a regular meeting held pursuant to open meeting laws, prior to taking certain actions relating to the funding, acquisition, or continued use of military equipment; The term “military equipment” is defined in California Government Code section 7070; and WHEREAS, Assembly Bill 481 allows the governing body of a city to approve the funding, acquisition, or continued use of military equipment within its jurisdiction only if it makes specified determinations; and
WHEREAS, the Findings and Determinations set forth in this ordinance are based on the information first presented to the City Council on March 15, 2022, in staff’s report, and the draft Military Equipment Policy (Lexipol Policy 707) attached thereto; and WHEREAS, staff will seek City Council approval at least annually for any necessary modifications to the Military Equipment Policy, and the Findings and Determinations and approvals set forth in this ordinance shall be deemed to apply to any such modifications if approved by the City Council at the time of the annual report; and WHEREAS, this ordinance and the Pismo Beach Police Department’s Military Equipment Use Policy, which is hereby incorporated by reference as if set forth in full, meets the requirements of California Government Code sections 7070, subdivision (d) and 7071 subdivision (a)(1).
NOW, THEREFORE, the City Council of the City of Pismo Beach does ordain as follows:
SECTION 1.
The foregoing recitals are adopted as findings of fact in support of this ordinance.
12.G-4Council Agenda 3-15-2022
Attachment 1
Attachment 2
9.G-10Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 64
SECTION 2.
A new Chapter 9.26 of the Pismo Beach Municipal Code is hereby added, to read as follows:
Chapter 9.26 MILITARY EQUIPMENT POLICY
9.26.010 Purpose.
To adopt by ordinance a Military Equipment Policy for the Pismo Beach Police Department, in accordance with the provisions of Assembly Bill 481 (Chiu, 2021), codified at California Government Code Section 7070 et seq.
9.26.020 Findings and Determinations.
In accordance with Government Code Section 7071, the City Council determines as follows:
A. The military equipment identified in the Pismo Beach Military Equipment Use Policy is necessary, because there are no reasonable alternatives that can achieve the same objectives of officer and civilian safety.
B. The proposed military equipment use policy will safeguard the public’s welfare, safety, civil rights, and civil liberties.
C. The military equipment identified in the Pismo Beach Military Equipment Use Policy is identified as currently owned as of the date of the ordinance adding this chapter, and is reasonably cost effective compared to available alternatives that can achieve the same objective of officer and civilian safety.
D. The City did not previously have a prior military equipment use policy, but as to any prior uses that do not comply with the Military Equipment Use Policy, corrective action has been taken to remedy nonconforming uses and ensure future compliance.
E. The City Council, therefore, hereby enacts this ordinance in order to adopt the Pismo Beach Military Equipment Use Policy as the City’s Military Equipment Use Policy, and to approve the continuing use of the military equipment identified therein.
9.26.030 Approval of Military Equipment Policy.
A. Pismo Beach Police Department Policy No. 707, “Military Equipment,” is hereby approved and incorporated by reference into this code as though
12.G-5Council Agenda 3-15-2022
Attachment 1
Attachment 2
9.G-11Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 65
fully set forth herein, and the continuing use of the military equipment identified therein is approved.
B. This approval, along with the Findings and Determinations set forth in Section 9.26.020, shall be deemed to apply to any modifications to the Military Equipment Policy presented in a report to the City Council and approved at a duly-noticed meeting conducted in accordance with applicable open meeting laws, which report shall be presented no less often than annually.
SECTION 3.
Under the provisions of the California Environmental Quality Act (CEQA) Guidelines Section 15061 (b)(3), this ordinance is covered by the general rule that CEQA applies only to projects which have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, such as the adoption the regulations contained herein, the activity is not subject to CEQA.
SECTION 4.
This ordinance shall not be interpreted in any manner to conflict with controlling provisions of state or federal law, including, without limitation, the Constitution of the State of California. If any section, subsection, or clause of this ordinance shall be deemed to be unconstitutional or otherwise invalid, the validity of the remaining sections, subsections and clauses shall not be affected thereby. If this ordinance, or any section, subsection or clause of this ordinance shall be deemed unconstitutional or invalid as applied to a particular appeal, the validity of this ordinance and its sections, subsections, and clauses in regard to other contracts shall not be affected.
SECTION5.
This ordinance shall become effective on the thirtieth (30th) day following passage and adoption hereof.
SECTION 6.
The City Clerk shall certify to the passage and adoption of this Ordinance, shall enter the same in the book of original ordinances of the City and shall make a minute of the passage and adoption thereof in the records of the meeting at which the same is passed and adopted.
Before the expiration of fifteen (15) days after the passage of this Ordinance, the City Clerk shall cause the same to be posted in three public places within the City of Pismo Beach, to wit: 1) City Hall, 760 Mattie Road, Pismo Beach, 2) U.S. Post Office, Shell Beach Road, Pismo Beach, 3) U.S. Post Office, Crest Drive, Pismo Beach.
12.G-6Council Agenda 3-15-2022
Attachment 1
Attachment 2
9.G-12Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 66
INTRODUCED at a regular meeting of the City Council held this 15th day of March, 2022, on motion of Council Member , seconded by Council Member , and on the following roll call vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
RECUSED:
Approved: Attest:
________________________ ________________________
Ed Waage, Mayor Erica Inderlied, City Clerk
ADOPTED at a regular meeting of the City Council held this th day of , 2022, on motion of Council Member , seconded by Council Member , and on the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
RECUSED:
Approved: Attest:
________________________ ________________________
Ed Waage, Mayor Erica Inderlied, City Clerk
APPROVED AS TO FORM:
______________________________
David M. Fleishman, City Attorney
12.G-7Council Agenda 3-15-2022
Attachment 1
Attachment 2
9.G-13Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 67
Policy
707
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 1 Military Equipment
707.1 PURPOSE AND SCOPE
This policy establishes guidelines for the acquisition, funding, use and reporting of "military equipment", as the term is defined in Government Code section 7070. This policy is provided to fulfill the obligations set forth in Assembly Bill No. 481. These obligations include but are not limited to seeking approval on specific items deemed to be military equipment and requirements related to compliance, annual reporting, cataloging, and complaints regarding these items. 707.1.1 DEFINITIONS
Definitions related to this policy include (Government Code § 7070):
Governing body – The elected or appointed body that oversees the Department.
Military equipment – Includes but is not limited to the following:
•Unmanned, remotely piloted, powered aerial or ground vehicles. •Mine-resistant ambush-protected (MRAP) vehicles or armored personnel carriers. •High mobility multipurpose wheeled vehicles (HMMWV), two-and-one-half-ton trucks, five-ton trucks, or wheeled vehicles that have a breaching or entry apparatus attached. •Tracked armored vehicles that provide ballistic protection to their occupants. •Command and control vehicles that are either built or modified to facilitate the operational control and direction of public safety units. •Weaponized aircraft, vessels, or vehicles of any kind. •Battering rams, slugs, and breaching apparatuses that are explosive in nature. This does not include a handheld, one-person ram.
•Firearms and ammunition of_.50 caliber or greater, excluding standard-issue shotguns and standard-issue shotgun ammunition.
•Specialized firearms and ammunition of less than_.50 caliber, including firearms and accessories identified as assault weapons in Penal Code § 30510 and Penal Code § 30515, with the exception of standard-issue firearms.
•Any firearm or firearm accessory that is designed to launch explosive projectiles. •Noise-flash diversionary devices and explosive breaching tools. •Munitions containing tear gas or OC, excluding standard, service-issued handheld pepper spray.
•TASER® Shockwave, microwave weapons, water cannons, and long-range acoustic devices (LRADs).
•Kinetic energy weapons and munitions.
•Any other equipment as determined by a governing body or a state agency to require additional oversight.
12.G-8Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-14Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 68
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 2 707.2 POLICY
It is the policy of the Pismo Beach Police Department that there are legally enforceable safeguards, including transparency, oversight, and accountability measures in place to protect the public's welfare, safety, civil rights, and civil liberties before military equipment is funded, acquired, or used.
Members of the Pismo Beach Police Department shall comply with the provisions of Government Code § 7071 with respect to military equipment.
707.3 MILITARY EQUIPMENT COORDINATOR
The Chief of Police should designate a member of this department to act as the military equipment coordinator. The responsibilities of the military equipment coordinator include but are not limited to:
(a) Acting as liaison to the governing body for matters related to the requirements of this policy.
(b) Identifying department equipment that qualifies as military equipment in the current possession of the Department, or the equipment the Department intends to acquire that requires approval by the governing body.
(c) Conducting an inventory of all military equipment at least annually. (d) Collaborating with any allied agency that may use military equipment within the jurisdiction of Pismo Beach Police Department (Government Code § 7071). (e) Preparing for, scheduling, and coordinating the annual community engagement meeting to include:
1. Publicizing the details of the meeting.
2. Preparing for public questions regarding the department’s funding, acquisition, and use of equipment.
(f) Preparing the annual military equipment report for submission to the Chief of Police and ensuring that the report is made available on the department website (Government Code § 7072).
(g) Establishing the procedure for a person to register a complaint or concern, or how that person may submit a question about the use of a type of military equipment, and how the Department will respond in a timely manner.
707.4 FUNDING
The Department shall seek council approval for military equipment, including, but not limited to, applying for a grant, soliciting or accepting private, local, state, or federal funds, in-kind donations, or other donations or transfers.
The Department has authority to apply for funding prior to obtaining council approval in the case of exigent circumstances. The Department shall obtain council approval as soon as practicable. 707.5 MILITARY EQUIPMENT INVENTORY
The following constitutes a list of qualifying equipment for the Department:
12.G-9Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-15Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 69
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 3 (a)Unmanned Aerial Systems (UAS)
1. Description, quantity, capabilities, and purchase cost of current UAS. i. DJI Dual Enterprise Advanced
1. Cost: $5,500
2. Quantity: 1
3. Description: UAS that has color and infrared recording camera in addition to a detachable speaker and light. Approximately 30 minutes of flight time.
2. Purpose: To be used for aerial views of major crimes scenes, accident scenes, missing person searches, natural disaster management, SWAT or tactical missions, interior and exterior searches.
3. Authorized Use: Only assigned and trained UAS Pilots are authorized to operate PBPD UAS systems. All PBPD Pilots are certified by the FAA.
4. Life Span: 3-5 years.
5. Fiscal Impact: Annual maintenance and battery replacement is approximately $1500.
6. Training: All PBPD UAS operators are licensed by the Federal Aviation Administration for UAS operations. Additionally, each operator must complete the PBPD training course.
7. Legal and Procedural Rules: Use is established under FAA Regulation 14 CFR Part 107, and the PBPD UAS policy. It is the policy of the PBPD to utilize UAS only for official law enforcement purposes, and in a manner that respects the privacy of our community, pursuant to State and Federal law. (b)High Mobility Multipurpose Wheeled Vehicle (HMMWV)
1. Description, quantity, capabilities, and purchase cost. i. 1985 American General four-wheel drive utility vehicle.
1. Cost: No cost
2. Quantity: 1
3. Description: Four-wheel drive four passenger vehicle painted with the PBPD iconic wave.
2. Purpose: To be used as a public relations tool to promote a positive image of the PBPD during special events, parades, and other city functions.
3. Authorized Use: The vehicle is limited to PBPD staff members that have received training in the use and operation of the vehicle.
4. Lifespan: 20 years.
5. Fiscal Impact: Annual Maintenance of approximately $1500.
12.G-10Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-16Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 70
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 4
6. Training: All drivers/operators shall attend training in vehicle operations and practical driving instruction.
7. Legal and Procedural Rules: It is the policy of the Department to use the HMMWV only for official law enforcement purposes, and in accordance with California State law regarding the operation of motor vehicles. (c)Mobile Command Vehicle
1. Description, quantity, capabilities, and purchase cost. i. 2021 LDV Command Vehicle
1. Cost: $378,000
2. Quantity: 1
3. Description: 32-foot self-sustained gas powered mobile command vehicle with dispatch capabilities and command and control office space.
2. Purpose: To be used as a mobile command post for large incidents, crime scenes, community events, emergencies, and tactical situations.
3. Authorized Use: Only officers trained the operation of the mobile command vehicle may drive/operate the vehicle.
4. Lifespan: 30 years.
5. Fiscal Impact: Annual Maintenance of $1000.
6. Training: Drivers/Operators of the MCV shall have approved PBPD training and appropriate State of California drivers license.
7. Legal and Procedural Rules: It is the policy of the Department to use the Mobile Command Vehicle only for official law enforcement purposes, and in accordance with California State law regarding the operation of motor vehicles. (d)40mm Launchers and Rounds
1. Description, quantity, capabilities, and purchase cost. (a) Defense Technology, 40mm single shot launcher.
1. Cost: $870
2. Quantity: 8
3. Description: Single shot launcher that fires standard 40mm less lethal ammunition.
2. Purpose: To limit escalation of conflict where employment of lethal force is prohibited or undesirable.
3. Authorized Use: Situations for which the launchers may be used may include, but are not limited to:
(a) Self-destructive, dangerous, and/or combative behavior.
12.G-11Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-17Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 71
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 5 (b) Riot/crowd control and civil unrest.
(c) Circumstances where a tactical advantage can be obtained. (d) Potentially vicious animals.
(e) Training exercised or approved demonstrations.
4. Lifespan: 15 years.
5. Fiscal Impact: Annual maintenance is estimated to be $100 annually.
6. Training: Sworn members using 40mm less lethal munitions are trained in their use by POST Certified instructors.
7. Legal and Procedural Rules: It is the policy of the PBPD to utilize the 40mm only for official law enforcement purposes, and pursuant to State and Federal law, including those regarding the use of force
(e)Less Lethal PepperBall Launcher
1. Description, quantity, capabilities, and purchase cost (a) PepperBall Launcher
1. Cost: $1,000
2. Quantity: 2
3. Description:PepperBall, Compressed-air powered launcher designed to fire non-lethal PepperBall projectiles.
(b) PepperBall Live Projectile
1. Cost: $1.00 per round
2. Quantity:500
3. Description: Non-lethal ½ inch round projectile for direct impact or area saturation. Discharged from a PepperBall Launcher, the projectile has a velocity of 280-425 FPS. The projectile has a direct impact of 150ft and an area of saturation of 390+ft. The projectile contains 2.5% PAVA powder.
(c) PepperBall Glass Breaker Projectile
1. Cost: $2.00 per round
2. Quantity:20
3. Description: Non-lethal ½ inch round projectile for direct impact to break glass to allow the deployment of PepperBall Live Projectile.
Discharged from a PepperBall Launcher, the projectile has a velocity of 280-425 FPS and is designed to break glass.
2. Purpose: To limit escalation of conflict where employment of lethal force is prohibited or undesirable
12.G-12Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-18Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 72
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 6
3. Authorized Use: Situations for which the launchers/bean bags may be used may include, but are not limited to:
(a) Self-destructive, dangerous, and/or combative behavior (b) Riot/crowd control and civil unrest
(c) Circumstances where a tactical advantage can be obtained (d) Potentially vicious animals
(e) Training exercised or approved demonstrations
4. Lifespan:
(a) PepperBall Launcher- 15 years.
(b) PepperBall Live Projectile- 3 years.
(c) PepperBall Glass Breaker Projectile-5 years from date of manufacture.
5. Fiscal Impact: Annual maintenance is estimated to be $100 annually
6. Training: Sworn members using 40mm less lethal munitions are trained in their use by POST Certified instructors
7. Legal and Procedural Rules: It is the policy of the PBPD to utilize the PepperBall Launcher only for official law enforcement purposes, and pursuant to State and Federal law, including those regarding the use of force (f)Rifles
1. Description, quantity, capabilities, and purchase cost (a) Colt M-4.223/5.56mm Caliber
1. Cost: $1300
2. Quantity: 3
3. Description: Guns that are fired from shoulder level, having a long spiral grooved barrel intended to make bullets spin and thereby have greater accuracy over a long distance.
(b) Colt AR-15.223/5.56mm Caliber
1. Cost: $1,500
2. Quantity: 1
3. Description: Guns that are fired from shoulder level, having a long spiral grooved barrel intended to make bullets spin and thereby have greater accuracy over a long distance.
(c) Bushmaster XM-15.223/5.56mm Caliber
1. Cost: $1,000
2. Quantity: 16
12.G-13Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-19Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 73
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 7
3. Description: Guns that are fired from shoulder level, having a long spiral grooved barrel intended to make bullets spin and thereby have greater accuracy over a long distance.
(d) Aero Precision AP15.223/5.56mm Caliber
1. Cost: $1,000
2. Quantity: 2
3. Description: Guns that are fired from shoulder level, having a long spiral grooved barrel intended to make bullets spin and thereby have greater accuracy over a long distance.
(e) Colt LE69446CQB.223/5.56mm Caliber
1. Cost: $1,500
2. Quantity: 2
3. Description: Guns that are fired from shoulder level, having a long spiral grooved barrel intended to make bullets spin and thereby have greater accuracy over a long distance.
(f) H&K 9mm MP5 Submachine Gun
1. Cost: $1,000
2. Quantity: 2
3. Description: Guns that are fired from shoulder level, having a long spiral grooved barrel intended to make bullets spin and thereby have greater accuracy over a long distance.
(g) Remington Bolt Action.308 sniper rifle
1. Cost: $5,000
2. Quantity: 1
3. Description: Guns that are fired from shoulder level, having a long spiral grooved barrel intended to make bullets spin and thereby have greater accuracy over a long distance.
2. Purpose: To be used as precision weapons to address a threat with more precision and/or greater distances than a handgun.
3. Authorized Use: Use is limited to PBPD officers that are POST certified and trained in rifle use.
4. Lifespan: 20 years.
5. Fiscal Impact: Annual maintenance for the rifle is approximately $100.
6. Training: Prior to using a rifle, officers must be trained by POST instructors and must pass an annual qualification.
12.G-14Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-20Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 74
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 8
7. Legal and Procedural Rules: It is the policy of the PBPD to utilize rifiles only for official law enforcement purposes, and pursuant to State and Federal law, including those regarding the use of force.
(g)Distraction Devices
1. Description, quantity, capabilities, and purchase cost (a) Defense Tech Low Roll Distraction Device
1. Cost: $50
2. Quantity: 9
3. Description: Distraction device that delivers a loud "bang" and flashing light.
2. Purpose: A distraction device is commonly used when trying to distract dangerous suspects during emergency situations such as hostage calls, search warrants, and violent crimes. These devices use atmospheric over-pressure and brilliant white light to temporarily distract for a tactical advantage.
3. Authorized Use: Distraction devices are only to be used by trained operators.
These devices are commonly used in high-risk situations commonly handled by a SWAT team.
4. Lifespan: No expiration.
5. Fiscal Impact: No annual maintenance.
6. Training: Prior to use, officers must attend and pass training provided by a POST certified instructor.
7. Legal and Procedural Rules: It is the policy of the PBPD to utilize distraction devices only for official law enforcement purposes, and pursuant to State and Federal law, including those regarding the use of force. (h)Tear Gas
1. Description, quantity, capabilities, and purchase cost (a) Defense Tech Riot Control Discharge Grenade, OC
1. Cost: $35/each
2. Quantity:20
3. Description: Delivers large plumes of smoke and OC agent.
2. Purpose: To limit the escalation of conflict where employment of lethal force of prohibited or undesirable.
3. Authorized Use: Only officers trained in the use of chemical agents by a POST certified trainer are authorized to deploy chemical agents.
4. Lifespan: 5 years from manufacturing date.
5. Fiscal Impact: No annual maintenance.
12.G-15Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-21Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 75
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 9
6. Training: Sworn members using chemical agents are to attend a POST certified training prior to use.
7. Legal and Procedural Rules: It is the policy of the PBPD to utilize tear gas only for official law enforcement purposes, and pursuant to State and Federal law, including those regarding the use of force.
(i)Less Lethal Shotgun
1. Description, quantity, capabilities, and purchase cost. (a) Remington 870 Less Lethal Shotgun.
1. Cost: $900
2. Quantity: 2
3. Description: The Remington 870 Less Lethal Shotgun is used to deploy the less lethal 12-gauge Super-Sock Beanbag Round up to a distance of 75 feet. The range of the weapon system helps to maintain space between officers and a suspect reducing the immediacy of the threat which is a principle of De-escalation. The shotgun is distinguishable by an orange butt stock and fore grip. (b) Defense Technologies Beanbag round
1. Cost: $5
2. Quantity: 10
3. Description: A less lethal 2.4-inch 12-gauge shotgun round firing a ballistic fiber bag filled with 40 grams of lead shot at a velocity of 270-290 feet per second (FPS).
2. Purpose: To limit the escalation of conflict where employment of lethal force is prohibited or undesirable.
3. Authorized Use: Situations for use of the less lethal weapon systems may include, but are not limited to:
(a) Self-destructive, dangerous and/or combative individuals. (b) Riot/crowd control and civil unrest incidents.
(c) Circumstances where a tactical advantage can be obtained. (d) Potentially vicious animals.
(e) Training exercises or approved demonstrations.
4. Lifespan:
(a) Remington 870 Less Lethal Shotgun- 25 years.
(b) Defense Technologies Beanbag round- No expiration.
5. Fiscal Impact: Annual maintenance is approximately $50.00 for each shotgun.
12.G-16Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-22Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 76
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 10
6. Training: All officers are trained in the 12 gauge less lethal shotgun as a less lethal option by in-service training. SWAT personnel receive additional training internally when they transfer to the unit. SWAT operators who utilize these munitions have been through and successfully completed a POST approved school.
7. Legal and Procedural Rules: It is the policy of the PBPD to utilize the Less Lethal Shotguns only for official law enforcement purposes, and pursuant to State and Federal law, including those regarding the use of force. 707.6 APPROVAL
The Chief of Police or the authorized designee shall obtain approval from the governing body by way of an ordinance adopting the military equipment policy. As part of the approval process, the Chief of Police or the authorized designee shall ensure the proposed military equipment policy is submitted to the governing body and is available on the department website at least 30 days prior to any public hearing concerning the military equipment at issue (Government Code § 7071). The military equipment policy must be approved by the governing body prior to engaging in any of the following (Government Code § 7071):
(a) Requesting military equipment made available pursuant to 10 USC § 2576a. (b) Seeking funds for military equipment, including but not limited to applying for a grant, soliciting or accepting private, local, state, or federal funds, in-kind donations, or other donations or transfers.
(c) Acquiring military equipment either permanently or temporarily, including by borrowing or leasing.
(d) Collaborating with another law enforcement agency in the deployment or other use of military equipment within the jurisdiction of this department. (e) Using any new or existing military equipment for a purpose, in a manner, or by a person not previously approved by the governing body.
(f) Soliciting or responding to a proposal for, or entering into an agreement with, any other person or entity to seek funds for, apply to receive, acquire, use, or collaborate in the use of military equipment.
(g) Acquiring military equipment through any means not provided above. 707.7 COORDINATION WITH OTHER JURISDICTIONS
The Pismo Beach Police Department participates in the San Luis Obispo County Regional Special Weapons and Tactics (SWAT) team and works closely with other local, county, state, and federal law enforcement partners. In planned or exigent circumstances, and with the approval of the Chief of Police or their designee, military equipment may be deployed by these law enforcement partners to promote the safety and security of Pismo Beach community members. These agencies will have their own "Military Equipment" policy approved by their respective governing body. While operating in the jurisdiction of the City of Pismo Beach, the respective agencies will adhere to their
12.G-17Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-23Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 77
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 11 department policy governing the use of military equipment. The Chief of Police or their designee will provide information during the annual report on the use of military equipment within the city limits of Pismo Beach by other law enforcement partners during Pismo Beach Police Department operational incidents.
707.8 MILITARY EQUIPMENT USE CONSIDERATIONS
The military equipment acquired and authorized by the Department is:
(a) Necessary because there is no reasonable alternative that can achieve the same objective of officer and civilian safety.
(b) Reasonably cost effective compared to available alternatives that can achieve the same objective of officer and civilian safety.
Military equipment shall only be used by a Department employee only after applicable training, including any course required by the Commission on Peace Officer Standards and Training, has been completed, unless exigent circumstances arise.
707.9 ANNUAL REPORT
Upon approval of a military equipment policy, the Chief of Police or the authorized designee shall submit a military equipment report to the governing body for each type of military equipment approved within one year of approval, and annually thereafter for as long as the military equipment is available for use (Government Code § 7072).
The Chief of Police or the authorized designee shall also make each annual military equipment report publicly available on the department website for as long as the military equipment is available for use. The report shall include all information required by Government Code § 7072 for the preceding calendar year for each type of military equipment in department inventory.
The annual military equipment report shall, at a minimum, include the following information for the immediately preceding calendar year for each type of military equipment:
(a) A summary of how the military equipment was used and the purpose of its use. (b) A summary of any complaints or concerns received concerning the military equipment. (c) The results of any internal audits, any information about violations of the military equipment use policy, and any actions taken in response. (d) The total annual cost for each type of military equipment, including acquisition, personnel, training, transportation, maintenance, storage, upgrade, and other ongoing costs, and from what source funds will be provided for the military equipment in the calendar year following submission of the annual military equipment report. (e) The quantity possessed for each type of military equipment. 707.10 COMPLIANCE
The Operations Commander will ensure that all Department members comply with this policy. The Operations Commander will conduct an annual audit with the assistance of the Support Services
12.G-18Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-24Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 78
Pismo Beach Police Department
Pismo Beach PD Policy Manual
Military Equipment
Copyright Lexipol, LLC 2022/03/01, All Rights Reserved.
Published with permission by Pismo Beach Police Department ***DRAFT***Military Equipment - 12 Commander. The Chief of Police or designee will be notified of any policy violations and, if needed, the violation(s) will be referred to the Internal Affairs Division and handled in accordance with Policy 1019. Violations of this policy shall be subject to disciplinary action, up to and including termination of employment. All instances of non-compliance will be reported to City Council via the annual military equipment report.
Any member of the public can register a questions or concern regarding military use equipment by contacting the Pismo Beach Police Department's Operations Commander. A response to the question or concern shall be completed by the Operations Commander within 30 days.
Any member of the public can submit a complaint to any member of the Department and in any form (i.e. in person, telephone, email, etc.). Once the complaint is received, it should be routed to the Internal Affairs Division in accordance with Policy 1019 (Personnel Complaints). 707.11 COMMUNITY ENGAGEMENT
Within 30 days of submitting and publicly releasing the annual report, the Department shall hold at least one well-publicized and conveniently located community engagement meeting, at which the Department should discuss the report and respond to public questions regarding the funding, acquisition, or use of military equipment.
12.G-19Council Agenda 3-15-2022
Attachment 2
Attachment 2
9.G-25Council Agenda 4-5-2022
March 15, 2022 Staff Report: Introduction of Ordinance
Packet Page 79
PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #9.H
SUBJECT/TITLE:
ADOPTION OF FINDINGS RELATING TO AB 361 (VIRTUAL MEETINGS)
RECOMMENDATION:
Adopt the following findings with respect to the City of Pismo Beach’s utilization of the provisions of Assembly Bill 361, relating to Brown Act teleconferences:
1. The City Council has reconsidered the circumstances of the state of emergency created by the coronavirus pandemic.
2. The following circumstances exist:
State or local officials continue to impose or recommend measures to promote social distancing.
BACKGROUND:
Assembly Bill 361 (Rivas, 2021) amends and codifies the relaxed Brown Act provisions that were originally implemented by Executive Orders of the Governor in response to the coronavirus pandemic. Among the provisions of the Brown Act that were relaxed by the Governor’s Orders were provisions for participation in legislative meetings by teleconference (phone, or virtual platform such as Zoom). Prior Brown Act provisions required that, in the event any legislative body member(s) wished to participate in a meeting remotely, the exact address of the remote location(s) be published in advance on the meeting agenda, the remote location(s) be disabled-accessible, and the public be provided the opportunity to observe the meeting and make public comment at the remote location(s).
Governor’s Orders N-29-20 and N-08-21 effectively suspended all of these provisions for health and safety reasons, making it possible for legislative body members to join a meeting virtually without the need for conducting advance noticing or providing direct public access to the location. AB 361, effective October 1, 2021, functionally codifies these provisions through January 2024, allowing agencies to avail themselves of the continued teleconferencing option if desired, provided that the legislative body makes certain findings as outlined below (Government Code Section 54953(e)(3)):
(3) If a state of emergency remains active, or state or local officials have imposed or recommended measures to promote social distancing, in order to continue to teleconference without compliance with paragraph (3) of subdivision (b), the legislative body shall, not later than 30 days after teleconferencing for the first time pursuant to subparagraph (A), (B), or (C) of paragraph (1), and every 30 days thereafter, make the following findings by majority vote:
(A) The legislative body has reconsidered the circumstances of the state of emergency.
(B) Any of the following circumstances exist:
(i) The state of emergency continues to directly impact the ability of the members to meet safely in person.
9.H-1Council Agenda 4-5-2022
Packet Page 80
(ii) State or local officials continue to impose or recommend measures to promote social distancing.
The City Council inaugurated its use of AB 361 provisions by holding a totally teleconferenced meeting via Zoom on October 5, 2021, and then adopted the recommended findings at each of its regular meetings since October 19, 2021. Following the state’s removal of the indoor mask mandate for vaccinated individuals on February 16, 2022, the City Council will now transition to fully hybrid meetings for the foreseeable future, where the legislative body members, staff, and the public may attend the meeting either in person, or virtually.
Procedural Flexibility
The circumstances surrounding the impact of the coronavirus pandemic are continually evolving, and the progression of the pandemic, along with accompanying governmental health and safety directives, are difficult to foresee. While the Council has determined to transition to hybrid City Council meetings with a certain level of in-person participation, staff recommends that the adoption of these findings, as recommended, remain on the Council’s consent agenda for the foreseeable future, until such time that the Council determines that it can no longer make the findings due to a change in circumstance.
Adoption of the recommended findings at each meeting will provide continued flexibility should the Council need or desire to make a change to its meeting practices at any point in the future. Adoption of the findings in no way commits the City to holding virtual or hybrid meeting proceedings, providing full flexibility under uncertain circumstances.
Other Provisions of AB 361
AB 361 also requires that the public be given the opportunity to address the legislative body with their comments in real time, which the City has provided continuously since the start of the pandemic, and will continue to. In addition, the bill requires that meeting proceedings be stopped in the event that the public’s virtual access to a meeting is disrupted, for example due to an internet outage. When holding a hybrid meeting with some or all members participating in person, and some or all of the public participating virtually, staff will monitor the virtual meeting to component to assure that public access is not interrupted, and pause meeting proceedings in the event of a disruption.
Conclusion and Recommendation
In order to provide both legal compliance and practical flexibility during ongoing uncertain circumstances, staff recommends that, by minute order, the City Council make the following findings with respect to the City of Pismo Beach’s utilization of the provisions of Assembly Bill 361, relating to Brown Act teleconferences:
1. The City Council has reconsidered the circumstances of the state of emergency created by the coronavirus pandemic.
2. The following circumstances exist:
State or local officials continue to impose or recommend measures to promote social distancing.
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FISCAL IMPACT:
There is no fiscal impact associated with adoption of the recommended findings.
ALTERNATIVES:
1. Do not adopt the findings; provide other direction to staff.
ATTACHMENTS:
None.
Submitted by: Meeting Date: April 5, 2022
Erica Inderlied, City Clerk
City Manager Approval:
9.H-3Council Agenda 4-5-2022
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PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #12.A
SUBJECT/TITLE:
POLICE DEPARTMENT SEMI-ANNUAL UPDATE
RECOMMENDATION:
Receive Police Department Semi-Annual Update.
BACKGROUND:
This evening the Police Department will provide an overview of police activity from January 2021 to December 2021. The City Council will review information regarding crime trends/statistics, traffic-related incidents, downtown parking data, increased demand on dispatch and records, evidence and property trends, community involvement and current projects. The City Council will be briefed on the impacts of the extra workload the Department experienced in 2021 and will also review the challenges and successes faced during this period. The 2021 Police Department Annual Report is provided as Attachment 1.
Semi-Annual Department Update
In 2021, the Department saw a 22% increase in its overall workload from the previous year, including a 43% increase in reportable FBI violent crime offenses. The Department recorded a 30% decrease in Part 1 crimes (murder, rape, robbery, aggravated assault, burglary, larceny, motor vehicle theft, arson) which was mainly due to a decline in burglary and larceny cases. One of the most significant increases was the number of weapon offenses. The Police Department saw a 177% increase in weapon related offenses.
Additionally, officers dealt with an increase in the number of narcotics offenses. In 2021 there was a 30% overall increase from the previous year. Over the past two years, this has equated to a 92% increase in narcotic related offenses.
The police officers of the Pismo Beach Police Department remain very proactive within the city despite the increase in calls for service. In 2021, officer self-initiated activity increased by 21%, traffic citations increased by 24%, and contacts resulting in a warning increased by 233%.
In 2022, the Police Department will focus on downtown safety and enforcement.
Additional projects include replacement of the CAD/RMS software, working on the Public Safety Facility project, upgrades to the radio towers, and working on a long-term strategic plan.
FISCAL IMPACT:
There is no direct fiscal impact from this report.
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ALTERNATIVES:
1. Receive briefing and ask questions to staff.
2. Receive briefing and direct staff for items to be presented at next briefing.
ATTACHMENTS:
1.Police Department 2021 Annual Report (online attachment)1 Submitted by: Jeff Smith, Police Chief Meeting Date: April 5, 2022 City Manager Approval:
1 Annual Reports available online at www.pismobeach.org/policeannualreport . Hard copies are available upon request from the City Clerk’s Office.
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PISMO BEACH COUNCIL AGENDA REPORT
Agenda Item #12.B
SUBJECT/TITLE:
TOURISM STUDY RESULTS AND FUNDING; AMENDMENT #5 TO ADVERTISING
AGREEMENT WITH TJA ADVERTISING AND PUBLIC RELATIONS
RECOMMENDATION:
BACKGROUND:
At its August 17, 2021 meeting, the City Council reviewed the City’s current marketing contracts with TJA Advertising and Public Relations (TJA) and authorized amendments for both the General Fund marketing contract and Lodging Business Improvement District (LBID) fund contract. As part of that action, the TJA Advertising agreement (using General Fund dollars) was reduced by $110,900. This amount was left budgeted, but its use was delayed until consensus was reached on the best way to use these funds. In addition, the City Council directed the scheduling of a joint meeting of the City’s CVB/LBID Advisory Board and the Council to review and evaluate the use of the City’s CVB/LBID funding, including the use of some of the available fund balance in the LBID Fund for future marketing and/or other uses.
On September 29, 2021, a Special Joint meeting of the City Council and CVB/LBID Board was held. Staff prepared a presentation that outlined the following:
History of the LBID in Pismo Beach
LBID legal rules and requirements
Financial report on the LBID-CVB budget and unallocated fund balances Comparative information on spending in other markets
What’s at stake when Destinations stop marketing: San Diego case study Pismo Beach/Monthly Market Performance
Who’s Coming and From Where: Visitation to Pismo Beach During the meeting, the City Council and CVB/LBID Board agreed that $300,000 of LBID revenue should be held in reserve as a special opportunity or emergency fund balance in
12.B-1Council Agenda 4-5-2022
Receive a presentation from staff on the results of tourism research obtained as directed by the City Council;
Adopt a Resolution authorizing the City Manager to execute Amendment #5 to the TJA Advertising & Public Relations LBID Advertising Agreement LQ WKH DPRXQW RI $43,355and appropriating related budget adjustments to pay for the visitors research studyin Fiscal Year 2022;
Consider the CVB/LBID Advisory Board recommendation to spend an additional $350,000 per year to increase the LBID annual marketing budgets starting in Fiscal Year 2023;
Consider the CVB/LBID Advisory Board recommendation to spend $110,900 per year from the CVB General Fund available marketing budget for advertising for stewardship and staycation marketing starting in Fiscal Year 2023.
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the event that LBID assessment revenues did not come in as projected. The CVB/LBID Board also recommended that the majority of the LBID funds collected be spent on marketing the City to increase overnight stays.
At the conclusion of the meeting, staff was directed to pursue a visitor research study answering the questions below, which would be returned to the CVB/LBID Board for its recommendation, and then be provided to the City Council for consideration and action.
The study focused on the following:
1. Where do overnight and same-day visitors to Pismo Beach come from that are creating capacity issues during peak season?
2. How can a tourist be motivated to stay longer?
3. What can overnight visitors be offered to give them a higher quality experience?
4. How can same-day visitors be motivated to stay overnight, and ideally for multiple nights?
5. How can their enjoyment of their visit be enhanced, e.g., through service additions or infrastructure improvements?
6. Where are people coming from that stay multiple nights?
Staff was also directed by the City Council to obtain a recommendation from the CVB/LBID Board on the following considerations, based on the results of the study:
Should the LBID Fund available fund balance in excess of $300,000 be used toward marketing, or for other purposes?
If the funds should be used for marketing, how should they be targeted? Should these funds be used for additional marketing in the markets identified in the research study as the most viable to increase overnight stays and not day-tripping? If the funds should be used for other purposes, how should the funds be used for? How should the $110,900 set aside CVB General Funds be spent? How should the research that was not budgeted be paid?
Research Firm Selection and Methodology
The City’s contract marketing firm, TJA Advertising, was tasked by staff with obtaining the services of a research company that would be able to provide the research to answer the questions as directed. SMARInsights was selected to do the study. SMARInsights performs visitation studies for Visit California, Visit SLO CAL and through a cooperative agreement with Visit SLO CAL for Pismo Beach. SMARInsights was selected because they performed research for the Equity Diversity and Inclusivity study and to be expedient and consistent. As a result of direction from the City Council, staff directed TJA to perform this work, which was subcontracted to SMARInsights at a cost to TJA of $43,355, which necessitates an amendment to the contract with TJA (Attachment 1.A) for reimbursement. A Resolution (Attachment 1) has been prepared which, if adopted, will authorize the City Manager to execute contract Amendment #5.
SMARInsights analyzes mobile location data as a fast and cost-efficient approach to determine the demographic composition of visitors to Pismo Beach. Mobile location data is generated by mobile devices accessing applications that track the location of the
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device. This is often from apps that depend on location data, such as weather and maps.
The data represents a device that serves as a proxy for a person. The City does not collect personal data as part of this process.
In viewing mobile location data, the consultant utilized “geofenced” points of interest, such as the Pier, as a tool for defining the characteristics of the people who are in the destination during the time periods of interest.
The research study included three separate studies: the equity, diversity, and inclusivity (EDI) visitor profile, the attendee origin analysis, and the market analysis and visitor profile study. These three studies are provided as Attachments 2, 3, and 4.
Research Summary
The following list summarizes the key findings of the research:
The Pismo Beach destination received high ratings for its visitor experience. The people who are visiting know and like what the area has to offer. The attributes that were evaluated by SMARInsights included lodging, dining, attractions, events, shopping, and cleanliness. Each correlated with the likelihood to return to the area for a future visit. None of these aspects of the destination are currently barriers to repeat visitation, but strengthening them would move people from “somewhat” likely to “very” likely to return.
Pismo Beach/Shell Beach has relatively high levels of familiarity among diverse travelers, especially in California markets.
The activities and experiences described in the statements motivate similar levels of likelihood to visit Pismo Beach from California and the locations where air services fly into San Luis Obispo Airport (“fly markets”). Fresno and Los Angeles contribute the largest share of visitors during every season. Fresno and Bakersfield contribute the largest share of weekend visitors, while Santa Barbara has the highest share of mid-week visitation. San Francisco also represents a strong market for overnight stays and delivers the highest level of visitor by income with them staying in the higher priced lodging properties. Nine out of 10 visitors rated the trip experience to Pismo Beach as “very good” or “excellent,” and younger visitors gave the highest ratings. Pismo Beach’s brand position as a “classic beach town” is aligned with the research that shows what motivates visitors to come to Pismo Beach (“motivators”). Pismo Beach ranked very high in all the study markets for fun, family-friendly, relaxing, small-town feel, and open spaces. Pismo Beach is seen as a relaxing, beautiful, and fun beach destination and is differentiated as a family-friendly, affordable place with a small-town feel. The activity of wine tasting in the nearby region ranked with the Los Angeles and San Francisco markets most.
Los Angeles travelers rate Pismo Beach higher than any other market.
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Top Take-aways from the SMARInsights Study
Pismo Beach enjoys high levels of visitor satisfaction and strong potential among non-visitors.
The brand is on target with what differentiates the destination from its competition and motivates travel: its small-town and family-friendly vibe. Fresno and Bakersfield represent a fair amount of same-day visitors, especially during the summer months, but Fresno is also contributing the largest share of overnight visits.
Marketing efforts should continue to be focused on Los Angeles, San Francisco and Santa Barbara/Thousand Oaks, Westlake Village, as these markets have high levels of awareness, strong destination ratings, and favorable potential for high- quality overnight visitation.
Additional markets within California: Sacramento should be evaluated for media efficiencies. Fly markets of Seattle, Portland, and San Diego could offer new opportunities for overnight growth in Pismo Beach visitation and would encourage overnight stays instead of day tripping due to the distance of travel by car or air.
At the conclusion of the March 16, 2022 CVB/LBID Board meeting, the questions discussed during the joint CVB/LBID and City Council meeting were answered by the research.
Where do overnight and same day visitors to Pismo Beach come from that are creating capacity issues during peak season?
July 2020
Daytrip Overnight
Fresno 36% 26%
Los Angeles 14% 18%
Bakersfield 18% 13%
San Francisco 7% 10%
Santa Barbara 9% 7%
Sacramento 4% 9%
How can a tourist be motivated to stay longer?
People enjoy the beach, spending time with family, relaxing and dining. The main motivators of Pismo Beach visitors were escaping the stress and pressures of everyday life to relax and enjoy special moments with family and loved ones. The most likely markets to stay overnight were Fresno, Southern California, and San Francisco.
Also, new markets of Sacramento and “fly markets” of Seattle Portland, and San Diego were viewed as potential new markets to market due to their likelihood to stay in Pismo Beach.
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Focusing on all the things that can be done in Pismo Beach, as well as things that can be done in the rest of the county, provides the motivation for guest to stay longer. This would include the wineries and Hearst Castle, and could be accomplished by participating in cooperative marketing with Visit SLO CAL. Overnight guests would stay in Pismo Beach and explore all the things the county has to offer.
What can overnight visitors be offered to give them a higher quality experience?
Pismo Beach received high ratings for its visitor experience. Attributes evaluated (lodging, meals, shopping, and cleanliness) are equally related with the likelihood to return to the area for a future visit. None of these aspects of Pismo Beach created barriers to repeat visitation. Strengthening them would move people from “somewhat” likely to return to “very” likely to return.
How can same day visitors be motivated to stay overnight, and ideally for multiple nights?
The majority of same day visitors are within the two-hour drive market or are travelers who stop for the day on their way to another destination. During the high season, the lodging facilities are full at high rates. There will always be people who are within the two-hour drive radius who cannot afford to stay in Pismo Beach hotels, but want to come to Pismo Beach.
Marketing during the off-season will focus on staying for multiple nights, enjoying the many activities that Pismo Beach, as well as what the rest of the county has to offer.
Marketing will focus on spending time with family and loved ones, taking the opportunity to relax and enjoy the beach, wineries and local dining.
How can visitors’ enjoyment of their visit be enhanced, e.g, through service additions or infrastructure improvements?
Pismo Beach rates highly for infrastructure and service. Currently these items do not create a barrier to guests visiting or their willingness to repeat. The size of Pismo Beach limits its ability to offer a large variety of facilities and services. This is the reason why educating visitors about other places to visit throughout the county (cross- visitation) is an important goal. Cross-visitation maps are being produced listing the time it takes to get to different parts of the county. It is important to let the overnight guest know that within 45 minutes they can reach all parts of San Luis Obispo County.
Where are people coming from that stay multiple nights?
Research shows that travelers that come to Pismo Beach by air or who travel over 4- hour drive time by car have a propensity for multiple night visits. The high price of gas and air travel to drive or fly to Pismo Beach encourages overnight guests to stay multiple nights and to explore the entire area of San Luis Obispo County, including Pismo Beach. New fly markets like Seattle, Portland, and San Diego along with the 4- hour drive market of Sacramento are opportunity areas where additional marketing
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could be spent. These markets would require development to encourage multiple night stays that can travel year-round.
Recommendations by the CVB/LBID Advisory Board
On March 16, 2022, the above findings were presented to the CVB/LBID Advisory Board.
The Board discussed ideas for new budget and media allocations utilizing both the $350,000 accumulated LBID Fund available fund balance for marketing, and the CVB General Fund $110,900 available budget. The staff recommendations below are based on the input received from both the CVB/LBID Advisory Board at its March meeting and feedback received from the March Pismo Beach Hospitality Association (PBHA) meeting, as well as the above findings from the SMARInsights study.
CVB/LBID Advisory Board Recommendations for LBID Fund
Total additional spending $350,000 in FY 2022:
Budget $150,000 ($75,000 in Northern and $75,000 in Southern California): Increase spending in the drive markets of Northern California and Southern California and continue to develop new digital and advertising that resembles the publications’ editorial content but is paid for by us and intended to promote Pismo Beach, campaigns with proven top media outlets with targeted email, social media, and retargeting. Some of those media partners are Los Angeles Times, Trip Advisor, SF Gate, Bay Area News Group, Ventura Star, Google, Facebook and Instagram targeted ads. Continue to work with platforms such as AdTheorent. In addition, the City would take advantage of co-op programs from Visit SLO CAL and Visit California that are in these markets.
Budget $150,000 ($50,000 in each of three specified markets): Target new markets that offer the highest likelihood of visiting Pismo Beach soon and booking overnight stays, with emphasis on mid-week and off-season travel. These markets are Sacramento, Portland, and Seattle. The same media strategy would be carried out for these markets, with the addition of regional print and digital publications. The possibility of in-market opportunities would be explored as well, with the events and travel shows.
Budget $50,000 (To be utilized for research and to promote a future event): Explore the possibility of adding new events which would encourage longer-term stays, such as the recent ISA Para Surfing event. Possibilities for new events could include NCAA Volleyball tournaments, presently held in Alabama. Other ideas are a National Sandcastle building contest, bringing in participant from across the country to complete for a cash prize.
Tourism destinations offering similar experiences include San Diego, Galveston, and Treasure Island, Florida. Expand the present Jazz Festival with high-caliber artists and combine wine and food.
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CVB/LBID Advisory Board Recommendations for General Fund
Total additional General Fund spending $110,900 in FY 2022:
Suggested uses are for a new Pismo Beach Stewardship and Education Program. This program creates opportunities to practice stewardship in Pismo Beach. It involves both how visitors’ and residents' personal impact and involvement can sustain and improve the area for generations to come. This program will be available to all and can be accessed in person or virtually through the Pismo Beach CVB’s website and social media channels (e.g., podcasts, TikTok, Pinterest, Instagram, downloadable activities, etc.), which will communicate information generated by this program on regularly planned activities, events, volunteer opportunities, and news.
Stay Vacation campaign to run in San Luis Obispo and Santa Barbara Counties to promote special lodging packages to turn some day-trippers into overnight guests.
At its March 16, 2022 meeting, the CVB/LBID Advisory Board also asked the Tourism & Events Director to research shuttle service from Santa Maria to Pismo Beach to provide employee transportation to Pismo Beach. This research is ongoing. Contact has been made with the San Luis Obispo Council of Governments (SLOCOG), a potential partner agency. At the time of this report this request is still in process.
General Fund CVB Budget for Promotion of Tourism
Municipal Code Section 3.26.030 Authorized uses states the following:
The purpose of forming the PBLBID as a business improvement area under the Law is to provide revenue to defray the costs of services, activities and programs promoting the operators of lodging operations in the PBLBID. It is the intent of this chapter to provide a supplemental source of funding for the promotion of lodging operations in the PBLBID and it is not intended to supplant any other existing sources of revenues that may be used by the city for the promotion of tourism.
The General Fund CVB budget has remained flat for the past five years. The City made a commitment to the lodging community when the LBID was formed that the LBID would provide a supplemental source of funding and that the City would not supplant the City’s existing source of revenues that may be used by the City for the promotion of tourism.
Conclusion and Recommendation
Staff recommends that the City Council:
1. Receive a presentation from staff on the results of tourism research obtained as directed by the City Council;
2. Adopt a Resolution authorizing the City Manager to execute Amendment #5 to the TJA Advertising & Public Relations LBID Advertising Agreement by $43,355 and appropriating related budget adjustments to pay for the visitors' research study in Fiscal Year 2022;
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3. Consider the CVB/LBID Advisory Board recommendation to spend an additional $350,000 per year to increase the LBID annual marketing budgets starting in Fiscal Year 2023;
4. Consider the CVB/LBID Advisory Board recommendation to spend $110,900 per year from the CVB General Fund available marketing budget for advertising for stewardship and staycation marketing starting in Fiscal Year 2023.
FISCAL IMPACT:
The FY 2022 proposed adjustments are in the LBID Fund and include increasing the advertising and promotions account budget by $37,700 and the professional services account budget by $5,655, for a total increase of $43,355 to support the SMARInsights study. This increase is offset by deappropriating $43,355 in the contributions account.
The net fiscal impact to the LBID Fund is $0.
Depending on the Council’s direction with respect to items 3 and 4 of staff’s recommendation, staff will return to Council to appropriate any corresponding funding in the Fiscal Year 2023 marketing budgets. This will help determine the level of funding in the marketing contract for the term beginning in Fiscal Year 2023.
ALTERNATIVES:
1. Provide staff with other direction.
ATTACHMENTS:
1. Resolution
1.A. Exhibit A to Resolution: Amendment #5 to TJA LBID Advertising Agreement
2. EDI Study Results
3. Origin Study Results
4. Market Analysis & Visitor Profile Results
Submitted by: Meeting Date: April 5, 2022
Gordon Jackson, Director of Tourism and Events
City Manager Approval:
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RESOLUTION NO. R-2022-XXX
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PISMO BEACH, CALIFORNIA AUTHORIZING THE CITY MANAGER TO EXECUTE AMENDMENT #5
TO THE TJA ADVERTISING & PUBLIC RELATIONS LBID ADVERTISING AGREEMENT IN THE AMOUNT OF $43,355 AND APPROPRIATING RELATED
BUDGET ADJUSTMENTS TO PAY FOR THE VISITORS RESEARCH STUDY IN FISCAL YEAR 2022
WHEREAS, on August 17, 2021, the City Council directed staff to schedule a joint meeting of the CVB/LBID Advisory Board and City Council to review and evaluate the use of the City’s CVB/LBID funding; and
WHEREAS, on September 29, 2021, a special Joint Meeting of the CVB/LBID Board and City Council was held, at which time the City Council directed staff to obtain a visitor research study to be returned to the CVB/LBID Board, for the Board’s recommendation to the Council on the study’s findings; and
WHEREAS, staff tasked TJA Advertising with performing the visitor research study; for which TJA Advertising subcontracted with SMARInsights at a cost to TJA of $43,355; and
WHEREAS, a contract amendment with TJA Advertising is now necessary in order to reimburse TJA Advertising for the cost of the SMARInsights study.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Pismo Beach hereby authorizes the City Manager execute Amendment #5 (Exhibit A) to the agreement with TJA Advertising and Public Relations for LBID-funded advertising, including an increase of $43,355 in Fiscal Year 2022 to pay for the visitor research study.
BE IT FURTHER RESOLVED that the City Council of the City of Pismo Beach hereby appropriates $37,700 in the LBID Fund advertising and promotions account budget and $5,655 in the professional services account budget, and deappropriates $43,355 in the LBID Fund contributions account in FY 2022.
UPON MOTION OF Council Member , seconded by Council Member , the foregoing resolution was adopted by the City Council of the City of Pismo Beach this 5th day of April 2022, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
RECUSED:
Approved: Attest:
________________________ ________________________
Ed Waage, Mayor Erica Inderlied, City Clerk
Attachment 1
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AMENDMENT # 5
to the
JULY 1, 2017 AGREEMENT BETWEEN THE CITY OF PISMO BEACH
AND TJA ADVERTISING & PUBLIC RELATIONS
FOR PROFESSIONAL SERVICES FOR ADVERTISING AND PROMOTION FOR THE
PISMO BEACH LODGING BUSINESS IMPROVEMENT DISTRICT
Pursuant to the July 1, 2017 Agreement for Professional Services for Advertising and Promotion For the Pismo Beach Lodging Business Improvement District (“Agreement”) between the City of Pismo Beach, hereinafter referred to as “City,” and TJA Advertising & Public Relations, hereinafter referred to as “Vendor,” City and Vendor hereby agree as follows:
1. Compensation for the additional services shall not exceed the amount of one million two hundred seventy-two thousand nine hundred fifty-five dollars ($1,272,955), without prior written approval of the City.
2. The revised fee under the July 1, 2017 contract, accounting for this addendum, is four million eight hundred thirty thousand nine hundred five dollars ($4,830,905).
3. Section III. Compensation of the July 1, 2017 agreement is revised to read as follows:
III. COMPENSATION
A. VENDOR’s Fee
For services rendered pursuant to this AGREEMENT, VENDOR will be paid in accordance with the Compensation Schedule attached hereto as Exhibit B. However, in no event will the total amount of money paid the VENDOR, for services initially contemplated by this AGREEMENT, exceed the sum of four million eight hundred thirty thousand nine hundred five dollars ($4,830,905) unless otherwise first approved in writing by CITY. Should this AGREEMENT be extended pursuant to Section II, the VENDOR’s fee may be adjusted upon the written agreement of the parties.
1. CITY shall pay VENDOR a fee for the services as follows:
FY 2017-18
During the period July 1, 2017 to June 30, 2018, CITY shall pay VENDOR a total fee not to exceed $72,975.00, which fee shall be based on fifteen percent (15%) of the City’s approved Lodging Business Improvement District (LBID) media placement expense budget of four hundred eighty-six thousand five hundred dollars ($486,500.00).
During the period July 1, 2017 to June 30, 2018, the approved media placement expense budget ($486,500.00) shall be paid to VENDOR on an expense reimbursement basis for media purchases and placement upon submission of invoices and supporting documentation as deemed necessary by CITY. In the event the actual media expenses incurred are less than the previously approved budget, CITY shall pay VENDOR the actually incurred media expense and a fee equal to 15% of the actually incurred advertising expense, which may result in a total amount less than seventy-two thousand nine hundred seventy-five dollars ($72,975.00).
Attachment 1.A
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FY 2018-19
During the period July 1, 2018 to June 30, 2019, CITY shall pay VENDOR a total fee not to exceed $74,767, which fee shall be based on fifteen percent (15%) of the City’s approved Lodging Business Improvement District (LBID) media placement expense budget of $498,445.
During the period July 1, 2018 to June 30, 2019, the approved media placement expense budget ($498,445) shall be paid to VENDOR on an expense reimbursement basis for media purchases and placement upon submission of invoices and supporting documentation as deemed necessary by CITY. In the event the actual media expenses incurred are less than the previously approved budget, CITY shall pay VENDOR the actually incurred media expense and a fee equal to 15% of the actually incurred advertising expense, which may result in a total amount less than $74,767.
FY 2019-20
During the period July 1, 2019 to June 30, 2020, CITY shall pay VENDOR a total fee not to exceed $83,850, which fee shall be based on fifteen percent (15%) of the City’s approved Lodging Business Improvement District (LBID) media placement expense budget of $559,000.
During the period July 1, 2019 to June 30, 2020, the approved media placement expense budget ($559,000) shall be paid to VENDOR on an expense reimbursement basis for media purchases and placement upon submission of invoices and supporting documentation as deemed necessary by CITY. In the event the actual media expenses incurred are less than the previously approved budget, CITY shall pay VENDOR the actually incurred media expense and a fee equal to 15% of the actually incurred advertising expense, which may result in a total amount less than $83,850.
July 1, 2020 – September 30, 2020
During the period July 1, 2020 to September 30, 2020, CITY shall pay VENDOR a total fee not to exceed $2,220.00, which fee shall be based on fifteen percent (15%) of the City’s approved Lodging Business Improvement District (LBID) media placement expense budget of $14,800.
During the period July 1, 2020 to September 30, 2020, the approved media placement expense budget ($14,800.00) shall be paid to VENDOR on an expense reimbursement basis for media purchases and placement upon submission of invoices and supporting documentation as deemed necessary by CITY. In the event the actual media expenses incurred are less than the previously approved budget, CITY shall pay VENDOR the actually incurred media expense and a fee equal to 15% of the actually incurred advertising expense, which may result in a total amount less than $2,220.00.
October 1,2020 – June 30, 2021
During the period October 1, 2020 to June 30, 2021, CITY shall pay VENDOR a total fee not to exceed $45,658.00, which fee shall be based on fifteen percent (15%) of the City’s approved Lodging Business Improvement District (LBID) media placement expense budget of $304,390.
Attachment 1.A
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During the period October 1, 2020 to June 30, 20210, the approved media placement expense budget ($304,390.00) shall be paid to VENDOR on an expense reimbursement basis for media purchases and placement upon submission of invoices and supporting documentation as deemed necessary by CITY. In the event the actual media expenses incurred are less than the previously approved budget, CITY shall pay VENDOR the actually incurred media expense and a fee equal to 15% of the actually incurred advertising expense, which may result in a total amount less than $45,658.00.
FY 2021-22
During the period July 1, 2021 to June 30, 2022, CITY shall pay VENDOR a total fee not to exceed $114,855.00, which fee shall be based on fifteen percent (15%) of the City’s approved Lodging Business Improvement District (LBID) media placement expense budget of seven hundred sixty-five thousand seven hundred dollars ($765,700.00). The specific authorized expenditures within the media expense budget are set forth in Exhibit B, attached hereto, and incorporated herein by this reference.
During the period July 1, 2021 to June 30, 2022, the approved media placement expense budget ($765,700.00) shall be paid to VENDOR on an expense reimbursement basis for media purchases and placement upon submission of invoices and supporting documentation as deemed necessary by CITY. In the event the actual media expenses incurred are less than the previously approved budget, CITY shall pay VENDOR the actually incurred media expense and a fee equal to 15% of the actually incurred advertising expense, which may result in a total amount less than one hundred fourteen thousand eight hundred fifty-five dollars ($114,855.00)
2. In addition to the fee payable under subsection (1), CITY shall also pay VENDOR as follows:
FY 2017-18
During the period July 1, 2017 to June 30, 2018, CITY shall pay VENDOR a fee not to exceed $285,400 for services set forth in Exhibit C: CITY shall pay VENDOR this fee at the rate of $95.00 per hour for the services set forth in Exhibit C, allocated as follows:
i. $20,000 for artwork and production services
ii. $27,000 for Cooperative Media County TMD, Visit California iii. $14,400 for Jackrabbit website maintenance
iv. $45,000 for public relations services
v. $50,000 for social media development services
vi. $45,000 for video production services
vii. $84,000 for website development / maintenance services
In no instance shall CITY be obligated to pay VENDOR a total fee under this subsection and subsection (a) greater than two hundred eighty-five thousand four hundred dollars ($285,400) per year for the services set forth in Exhibit C.
FY 2018-19
During the period July 1, 2018 to June 30, 2019, CITY shall pay VENDOR a fee not to exceed $395,700.00 for services set forth in Exhibit C: CITY shall pay VENDOR this fee at the rate of $95.00 per hour for the services set forth in Exhibit C, allocated as follows:
Attachment 1.A
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i. $20,000 for artwork and production services
ii. $25,000 for video impressions and #mypismobeach
iii. $14,400 for Jackrabbit website maintenance
iv. $45,000 for public relations services
v. $50,000 for social media development services
vi. $45,000 for video production services
vii. $172,300 for Simple View setup, design, & production viii. $24,000 for Simple View/Pac Leisure maintenance services
In no instance shall CITY be obligated to pay VENDOR a total fee under this subsection and subsection (a) greater than $395,700 for the services set forth in Exhibit C.
FY 2019-20
During the period July 1, 2019 to June 30, 2020, CITY shall pay VENDOR a fee not to exceed $325,900 for services set forth in Exhibit C: CITY shall pay VENDOR this fee at the rate of $95.00 per hour for the services set forth in Exhibit C, allocated as follows:
i. $23,500 for artwork and production services
ii. $14,400 for Jackrabbit website maintenance
iii. $45,000 for public relations services
iv. $60,000 for social media development services
v. $25,000 for #mypismobeach (video impressions)
vi. $50,000 for video production services
vii. $84,000 for Simple View setup, design, & production viii. $24,000 for Simple View/Pac Leisure maintenance services
In no instance shall CITY be obligated to pay VENDOR a total fee under this subsection and subsection (a) greater than $325,900 for the services set forth in Exhibit C.
July 1, 2020 – September 30, 2020
During the period July 1, 2020 to September 30, 2020, CITY shall pay VENDOR a fee not to exceed $31,300 for services set forth in Exhibit C. CITY shall pay VENDOR this fee at the rate of $95.00 per hour for the services set forth in Exhibit C, allocated as follows:
1. $2,000 for artwork and production services
2. $1,300 for Jackrabbit website maintenance
3. $4,500 for public relations services
4. $6,000 for social media development services
5. $8,000 for website content, event design, photography
6. $7,500 for Simple View setup, design, & production
7. $2,000 for Simple View/Pac Leisure maintenance services
In no instance shall CITY be obligated to pay VENDOR a total fee under this subsection and subsection (a) greater than $31,300 for the services set forth in Exhibit C.
Attachment 1.A
12.B-13Council Agenda 4-5-2022
Packet Page 97
October 1, 2020 – June 30, 2021
During the period October 1, 2020 to June 30, 2021, CITY shall pay VENDOR a fee not to exceed $420,400 for services set forth in Exhibit C. CITY shall pay VENDOR this fee at the rate of $95.00 per hour for the services set forth in Exhibit C, allocated as follows:
1. $70,000 for Facebook, Instagram and You Tube ads
2. $14,400 for Jackrabbit website maintenance
3. $70,000 for public relations services
4. $30,000 for video for events and social media ads
5. $80,000 for social media development services
6. $28,000 for artwork and production services
7. $60,000 for website content, event design, photography
8. $44,000 for Simple View setup, design, & production
9. $24,000 for Simple View/Pac Leisure maintenance services
July 1, 2021 – June 30, 2022
During the period July 1, 2021 to June 30, 2022, CITY shall pay VENDOR a fee not to exceed $392,400 for services set forth in Exhibit C. CITY shall pay VENDOR this fee at the rate of $95.00 per hour for the services set forth in Exhibit C, allocated as follows:
1. $25,000 for Artwork and TV Production Yearly
2. $20,000 for Los Angeles Magazine Food and Wine Show
3. $75,000 for Video for Website & YouTube
4. $14,400 for Jackrabbit
5. $70,000 for Public Relations
6. $80,000 for social media development
7. $84,000 for website maintenance and development
8. $24,000 for Simple View/Pac Leisure maintenance services
In no instance shall CITY be obligated to pay VENDOR a total fee under this subsection and subsection (a) greater than $392,400 for the services set forth in Exhibit C.
3. The total not-to-exceed contract amount over the term of the contract is $4,830,905, consisting of $2,628,835 for media advertising, $1,851,100 fee for the $95/hour services, and $394,325 based on 15% of the City’s LBID media expense budget.
4. VENDOR may use sub-contractors in carrying out some of these services and a portion of the above costs will consist not only of time, but hard costs, expenses and payments to subcontractors associated with these efforts.
These costs are included in the amounts stated above and VENDOR shall not be entitled to additional compensation due to the use of sub-contractors. These services shall be approved first by the CVB Executive Director prior to any work by VENDOR being performed.
B. Schedule of Payment
VENDOR will submit invoices monthly for actual services performed. Invoices shall be submitted on or about the first business day of each month, or as soon thereafter as Attachment 1.A
12.B-14Council Agenda 4-5-2022
Packet Page 98
practical, for services provided in the previous month. Payment shall be made within thirty (30) days of receipt of each invoice as to all non-disputed fees. If the CITY disputes any of VENDOR’s fees it shall give written notice to VENDOR within thirty (30) days of receipt of an invoice of any disputed fees set forth on the invoice. Any final payment under this AGREEMENT shall be made within forty-five (45) days of receipt of an invoice therefor.
6. All other provisions of the Agreement for Professional Services for Advertising and Promotion For the Pismo Beach Lodging Business Improvement District between City and Vendor shall remain in full force and effect.
CITY:
City of Pismo Beach, a Municipal Corporation
Signed: _______________________________
Name: Gordon Jackson
Title: Director of Tourism and Events
Dated: ________________________________
Signed: _______________________________
Name: James R. Lewis
Title: City Manager
Dated: ________________________________
ATTEST:
Signed: _______________________________
Name: Erica Inderlied
Title: City Clerk
APPROVED AS TO FORM:
Signed: _______________________________
Name: David M. Fleishman
Title: City Attorney
VENDOR:
TJA Advertising & Public Relations
Signed: _______________________________
Name: ________________________________
Title: _________________________________
Dated: ________________________________
Attachment: Compensation Schedule
Attachment 1.A
12.B-15Council Agenda 4-5-2022
Packet Page 99
Equity, Diversity & Inclusion
Asset Alignment Study and
Visitor Profile
August 2021
Pismo Beach/Shell Beach
1 Attachment 2
12.B-16Council Agenda 4-5-2022
Packet Page 100
Background
•Visit SLO CAL conducted two studies with SMARInsights to update and complement existing research.
—The EDI Audience & Asset Alignment Study will help to clarify SLO CAL’s image among diverse audiences and identify motivators for potential visitors in each section. This study will help VSC identify gaps in product offerings to inform tourism development initiatives. —The Visitor Profile Study has several objectives that go beyond describing past visitors and trip characteristics. This study is a forward-looking initiative that uses knowledge of past visitation to identify high-value potential visitor segments to inform marketing strategies.
—These studies were conducted concurrently so that the segments in the EDI data could be compared to the general population in the Visitor Profile sample.
•Communities within San Luis Obispo County partnered with Visit SLO CAL to supplement the survey with questions of specific interest to each community. This report is specific to the supplemental partner questions sponsored by Pismo Beach/Shell Beach.
2 Attachment 2
12.B-17Council Agenda 4-5-2022
Packet Page 101
Methodology
•The Visitor Profile surveys were administered from July 1-20, 2021. A total of 2,776 surveys were completed with travelers in California and selected Fly markets, as shown at right. •The EDI surveys were conducted from July 9-August 4, 2021.
A total of 1,199 interviews were completed. The study focused on five specific audience segments:
—Black travelers
—Hispanic travelers
—Asian travelers
—Travelers with disabilities
—LGBTQ+ travelers
•For all groups, respondents were screened to be 18 or older, leisure travelers, and travel decision makers for their households.
3 Traveler Group* Surveys
Black 258
Hispanic 388
Asian 334
LGBTQ+328
People with disabilities 318
Market EDI
Surveys
Visitor
Profile
Surveys
Los Angeles 276 638
San Francisco 124 481
Other California 138 484
Fly Markets: Phoenix,
Seattle, Denver, Dallas,
Portland, Chicago, Salt
Lake City, Las Vegas
514 1,173
Other Markets 147
*Respondents could belong to multiple groups.
Attachment 2
12.B-18Council Agenda 4-5-2022
Packet Page 102
Insights
EDI Study
•Pismo Beach/Shell Beach has relatively high
levels of familiarity among diverse travelers,
especially in California markets.
•The attributes of the destination are appealing
for all of the traveler segments. The
description of the Pismo Preserve was slightly
more appealing for Asian and LGBTQ+
travelers, compared to the other options.
•The statements describing Pismo Beach/Shell
Beach are appealing to all the segments.
Based on these statements, travelers reported
high likelihood to visit.
•The activities and experiences described in
the statements motivate similar levels of
likelihood to visit in California and Fly markets.
4 Visitor Profile Study
•One-third of the California residents surveyed
reported visiting one or more areas/attractions
of Pismo Beach/Shell Beach in the past two
years. Past visitation was 13% among
respondents in Fly markets.
•The destination received high ratings for its
visitor experience. The people who are visiting
know and like what the area has to offer.
•The attributes that were evaluated – lodging,
meals, shopping, and cleanliness – are equally
related (correlated) with the likelihood to return
to the area for a future visit. None of these
aspects of the destination are currently barriers
to repeat visitation, but strengthening them
would move people from “somewhat” likely to
“very” likely to return.
Attachment 2
12.B-19Council Agenda 4-5-2022
Packet Page 103
Visitor Profile Study
5 Attachment 2
12.B-20Council Agenda 4-5-2022
Packet Page 104
Pismo Beach/Shell Beach
Visitation
•Overall, 25% of travelers in the study area have visited Pismo Beach/Shell Beach in the past two years.
—Visitation is higher from California at 33%, compared to 13% in the Fly markets. •Among those who visited, beaches, wineries and public parks were more popular attractions than the Pismo Preserve.
•Lower visitation for festivals and events is not surprising given they are available on specific dates.
6 21%
27%
38%38%40%44%
Festival or Special
Event
Pismo Preserve Shell Beach
Downtown
Visited nearby
wineries
Public Parks Pier Plaza/Beach
Promenade
Which of these areas or attractions have you visited in the last two years? Attachment 2
12.B-21Council Agenda 4-5-2022
Packet Page 105
Experience Ratings
•The destination receives high ratings for its visitor experience. •Visitors view Pismo Beach/Shell Beach as a clean and well-maintained place. •Lodging and food options were rated higher than activities and shopping. 7 45%49%39%38%51%
39%40%39%37%
36%
14%10%20%22%12%
Lodging Meals & Food Entertainment &
Attractions
Shopping Clean & Well
Maintained
How would you rate your most recent stay in Pismo Beach/Shell Beach in each of the following categories?
Poor
2 3
4 Excellent
Attachment 2
12.B-22Council Agenda 4-5-2022
Packet Page 106
Experience Ratings
•The few respondents who rated any aspect of their visit negatively were asked what would have made their experience better.
•“More activities” was the most common response with a few mentions, followed by lodging- related comments, parking, crowding, affordability and cleanliness. •The destination is meeting visitor expectations.
8 Better quality and
variety of shopping
choices as well as
food options
Less dirty, less
people, more things
to do besides the
pier More activities and
family friendly places
Higher luxury
hotels...the place was
rated high but it was
really disappointing
Attachment 2
12.B-23Council Agenda 4-5-2022
Packet Page 107
Likelihood to Return
•93% of visitors are likely to return, and more than half of visitors are very likely to visit again in the future.
•Proximity is not driving interest in returning, as likelihood to return is similar between California and Fly markets.
9 55%53%54%
39%37%39%
CA Fly Total
How likely are you to return to Pismo Beach/Shell Beach Somewhat likely
Very likely
Attachment 2
12.B-24Council Agenda 4-5-2022
Packet Page 108
Equity, Diversity & Inclusion
Asset Alignment Study
10 Attachment 2
12.B-25Council Agenda 4-5-2022
Packet Page 109
Familiarity
•Familiarity with Pismo Beach/Shell Beach is relatively strong at 56% in California markets and more than one-third in Fly markets.
•Hispanic and LGBTQ+ travelers are most familiar with the destination, with more than 50% familiarity in each of these segments.
11 17%8%
39%
25%
CA FLY
Very familiar Somewhat familiar
13%15%9%14%12%
28%33%35%32%25%
Black Hispanic Asian LGBTQIA Disabled
How familiar are you with Pismo Beach/Shell Beach, that is located in the SLO CAL area?
Very familiar Somewhat familiar
LGBTQ+ People with
Disabilities
Attachment 2
12.B-26Council Agenda 4-5-2022
Packet Page 110
Destination Attributes
•Each of the statements describing the
destination resonate with travelers in the
diversity segments, with more than two-thirds
rating each as appealing.
12 35%41%39%
31%30%30%
Pier Plaza/Beach
Prominade
Preserve Proximity
How appealing do you find the following options?
5 - Very appealing 4 - Appealing
Pier Plaza/Beach Promenade
Colorful illuminated seven-foot-tall letters spell
out Pismo Beach and a playground with a giant
slide that glides through the plaza floor leading
to the beach below.
Pismo Preserve
At over 900 acres, the Pismo Preserve offers
diverse recreational opportunities for outdoor
enthusiasts. Visitors will enjoy over 10 miles of
existing ranch roads and trails that meander
throughout the property offering ready-to-use
routes ideal for hiking, mountain biking, and
horseback riding, with stunning panoramic
vistas of the Pacific Ocean stretching from the
Irish Hills to Point Sal.
Proximity
At Pismo Beach/Shell Beach you can spend the
day on the beach and then visit a nearby winery.
The wine country is only 30 minutes away.
Pier Plaza/Beach
Promenade
Attachment 2
12.B-27Council Agenda 4-5-2022
Packet Page 111
Destination Attributes
•All the options are appealing across the segments of diverse travelers. •Travelers with disabilities find the proximity of the beach to a winery, and the preserve, more appealing than the Pier Plaza/Beach Promenade.
•LGBTQIA travelers rated the Preserve most appealing.
•Asian travelers prefer the Preserve and proximity over the Pier Plaza. 13 64%62%66%
75%76%73%
62%
71%68%
60%
70%
62%63%
72% 72%
Pier Plaza/Beach Prominade Preserve Proximity
How appealing do you find the following options in Pismo Beach/Shell Beach? Black Hispanic Asian LGBTQIA DisabledLGBTQ+ People with Disabilities Pier Plaza/Beach Promenade
Attachment 2
12.B-28Council Agenda 4-5-2022
Packet Page 112
Likelihood to Visit
14 10%9%3%9%7%
39%55%49%38%45%
35%
31%35%40%38%
Black Hispanic Asian LGBTQIA Disabled
Knowing that these activities and experiences are
available in Pismo Beach/Shell Beach, how likely are
you to visit in the next few years?
(Among Familiar)
Already planning a trip Very likely Somewhat likely
•Diverse travelers who are familiar with Pismo Beach/Shell Beach report fairly high likelihood to visit in the next couple of years.
•Among these familiar visitors, California and Fly market travelers report equal levels of likelihood to visit the area despite higher familiarization within California. This suggests that the descriptions communicate appealing attributes that can be effective motivators. 8%6%
45%50%
36%33%
CA FLY
Somewhat likely
Very likely
Already planning a trip
LGBTQ+ People with
Disabilities
Attachment 2
12.B-29Council Agenda 4-5-2022
Packet Page 113
Likelihood to Visit
15 •Respondents who said they are not likely to visit were asked to tell us why they are uninterested in visiting. •Most said there are other places they would like to visit. There were few mentions of negative attributes of the destination. They are either uninterested in what Pismo Beach/Shell Beach has to offer, or they don’t know enough about the destination to choose it over other options.
Why would I want to go to a beach that people
drive on?
It's more for younger adults now.
It's far from the transit options I'd use if I
vacationed in California.
It’s a dirty area and too many homeless
It sounds boring to me
It just doesn’t feel appealing to me.
I live at a beach. Visiting one is like staying home.
I didn't see anything that stuck out as particularly
interesting or anything that I can't find at most
other destinations.
Cause I never saw a video on it
Unattractive
too similar to other stuff
too old
Too many beaches in l.a.
too far of a drive
Too far from San Francisco or Napa
TOO FAR
There doesn't seem to have what I am looking for.
There are other places that I prefer to visit
There are other places in CA that are higher on my list for a vacay
The visitors that go to pismo are a different crowd,
typically those that go to the dunes. The a rude, come
off as dangerous, and make getting around pismo
difficult.
The activities offered in the description doesn't match what i am looking for during a vacation visit. I don't
drink wine so i cant seem myself visiting many
winery's in the near future.
The activities mentioned are not of interest to me.
that is not the kind of vacation we take
Seems like too small of a town to make it worth the
drive and stay there for some amount of time.
Prefer to travel out of state
Other places to visit
Other places to see
Other places to go
other places are more interesting to me
Not much to do, also expensive
Not interesting enough
Not interested in water sports
Not fun enough
None of those statements appeal to me.
No water
No too much interest
It's not how I would want to spend a vacation in the
outdoors a lot
It was not very clean
I'm poor
I'm not interested in crowded places
I’m too broke
I think l miss read everything. I love beaches
I moved
I may go just depends
I just visited so don't want to go back right away
I have visited several times before and while I don't
remember much about it, I don't think anything about
this beach stands out.
I have other places I prefer to go to in the next couple of years.
I have already visited before
I don't drink alcohol at all.
dont want to go there
Don’t like nature
Don’t like it
Crime
Attachment 2
12.B-30Council Agenda 4-5-2022
Packet Page 114
Questions
16 Visitor Profile EDI
Attachment 2
12.B-31Council Agenda 4-5-2022
Packet Page 115
Attendee Origin Analysis
Report
December 2021
Attachment 3
12.B-32Council Agenda 4-5-2022
Packet Page 116
Background
•Popular tourism destinations experience peaks and valleys of seasonal visitation. Peak season generates economic vitality for businesses and workers, as well as creates government tax revenue that provides essential services for the community. But peak visitation can also stress capacity and infrastructure and lessen enjoyment for residents.
•Peak attendance in a destination is composed of a mix of locals, regional day visitors, and overnight visitors – some are staying with friends and relatives, and some are using paid accommodations. •The Pismo Beach CVB partnered with Strategic Marketing & Research Insights (SMARInsights) to understand the composition of people using the downtown area of Pismo Beach during peak season. This information will help to inform strategies that maintain a quality experience for locals and visitors.
•SMARInsights analyzed mobile location data as a timely and cost- efficient approach to determine the composition of visitors to Pismo Beach.
SMARInsights 2
Attachment 3
12.B-33Council Agenda 4-5-2022
Packet Page 117
Methodology
•Mobile location data is generated by mobile devices accessing applications that track the location of the device. This is often from apps that depend on location data, such as weather and maps. The data represents a device that serves as a proxy for a person.
•In viewing mobile location data, we utilized geofenced points of interest (POI) as a tool for defining the characteristics of the people who are in the destination during the time periods of interest.
•Although downtown is the primary area of interest, we also analyzed the attendee composition at the beaches, Pismo Preserve, Edna Valley wineries and the Pier.
—Devices had to be seen in Pismo Beach for more than an hour.
•Pismo Beach has a small resident population, and it is an integral part of the region. For the purposes of this analysis, we defined “locals” as devices with a common daytime or nighttime location in San Luis Obispo County.
SMARInsights 3
Points of Interest
1.Downtown
2.Beach
3.Pismo Preserve
4.Edna Valley Wineries
5.Pier
Study Periods
March 2019, July 2020 and July
2021
Attendee Categories
1.Locals (residents of San Luis
Obispo County)
2.Single day visitors
3.Overnight hotel visitors
4.Overnight visitors
Attachment 3
12.B-34Council Agenda 4-5-2022
Packet Page 118
Study Period
•Three study periods were selected to
compare behaviors during time periods of
interest.
•March 2019 was selected to represent an
off-peak “normal” time period, prior to the
start of the pandemic.
•July 2020 provides a sample of activity
during peak season when the pandemic
was impacting travel nationwide.
•July 2021 represents a return to
normality during peak season when
Pismo Beach was experiencing capacity
issues in its downtown.
SMARInsights 4
Attachment 3
12.B-35Council Agenda 4-5-2022
Packet Page 119
Insights
•A primary objective of this research is to determine the mix of people in the Pismo Beach downtown in order to understand how visitation from daytrip and overnight guests is impacting the capacity of the area.
•Overall, overnight visitors represent about half of the people downtown. Overnight visitors include people staying in Pismo Beach hotels, other paid accommodations, or visiting friends and relatives.
•Less than a third of the people in the downtown were hotel guests – 22% during off-peak (March 2019) and 30% of during peak season (July 2021). •During peak season, 9-in-10 visitors originated from California markets. Fresno is generating the largest share of overnight visitors (35%) and daytrips (24%). —Fresno, Los Angeles, Bakersfield, San Francisco, Santa Barbara and Sacramento account for 90% of peak season overnight visitors and 79% of daytrips. —Fresno is contributing a larger share of low-end hotel stays (39%) than high-end stays (27%) and is the number one market across all trip types – daytrips, overnight, and every hotel scale category.
SMARInsights 5
Attachment 3
12.B-36Council Agenda 4-5-2022
Packet Page 120
Origin Markets
March
2019
July
2020
July
2021
Fresno 22% 30% 28%
Los Angeles 11% 17% 17%
Bakersfield 9% 15% 12%
San Francisco 8% 9% 11%
Santa Barbara 13% 8% 9%
Sacramento 6% 7% 7%
San Diego 1% 2% 2%
Palm Springs 2% 2% 2%
Monterey 1% 1% 1%
Phoenix 2% 1% 2%
Las Vegas 1% 1% 1%
Total 76% 93% 89%
SMARInsights 6
Visitation
consolidated more
heavily in the top 3
markets during
peak season.
Attachment 3
12.B-37Council Agenda 4-5-2022
Packet Page 121
Origin
Markets
Fresno contributed more
than one-third of
daytrips and a quarter of
overnight visits during
the peak of July 2021.
SMARInsights 7
35% | 24%
14% | 11%
10% | 11%
15% | 18%
daytrips | overnight
Attachment 3
12.B-38Council Agenda 4-5-2022
Packet Page 122
Top 10 Markets
Day vs. Overnight by Year
SMARInsights 8
Overall, 75% of visitors were from California markets off-peak, compared to 91% in July 2020 and 89% in July 2021.
Mar-19 Jul-20 Jul-21
Daytrip Overnight Daytrip Overnight Daytrip Overnight
Fresno 27%19%Fresno 36%26%Fresno 35%24%
Los Angeles 10%12%Los Angeles 14%18%Los Angeles 15%18%
Santa Barbara 16%12%Bakersfield 18%13%Bakersfield 14%11% Bakersfield 11%8%San Francisco 7%10%San Francisco 10%11% San Francisco 8%8%Sacramento 4%9%Santa Barbara 11%7%
Sacramento 5%6%Santa Barbara 9%7%Sacramento 5%8%
Phoenix 1%2%Palm Springs 1%2%Palm Springs 1%2%
San Diego 1%2%San Diego 2%2%San Diego 1%3%
Palm Springs 1%2%Monterey 1%1%Phoenix 1%2%
Monterey 2%1%Phoenix 1%1%Monterey 1%1%
Seattle 1%1%Las Vegas 0%1%Las Vegas 0%1%
Attachment 3
12.B-39Council Agenda 4-5-2022
Packet Page 123
Origin Markets: Hotel Stays
SMARInsights 9
Hotel Stays July 2021
Fresno 30%
Los Angeles 17%
Bakersfield 12%
San Francisco 11%
Sacramento 8%
Santa Barbara 5%
Palm Springs 3%
San Diego 2%
Phoenix 2%
Las Vegas 1%
90% of hotel visitors
in July 2021 were
from California
markets.
Attachment 3
12.B-40Council Agenda 4-5-2022
Packet Page 124
Origin Markets by Hotel Scale
Hotel Scale
Low Mid High
Fresno 39% 28% 27%
Los
Angeles 17% 19% 15%
Bakersfield 12% 11% 12%
San
Francisco 7% 11% 13%
Sacramento 5% 8% 9%
Santa
Barbara 6% 4% 5%
Palm
Springs 2% 2% 3%
San
Diego 1% 3% 3%
SMARInsights 10
Fresno was the top market across hotel scales, butcontributed a greater share to low-end hotels.
San Francisco and Sacramento contributed a larger share of high-end stays.
Attachment 3
12.B-41Council Agenda 4-5-2022
Packet Page 125
Downtown Attendee Mix
•The mix of attendees seen
downtown was relatively
stable across the sample
time periods.
•Locals represented a
larger share off-season,
and daytrip share was
stable.
•Hotel guests were 22% of
people downtown in
March 2019 and 30% in
July 2021.
SMARInsights 11
26%27%25%
32%21%23%
43%51%52%
Mar-19 Jul-20 Jul-21
Downtown
daytrip local overnight
22%
Hotel 30%
Hotel
29%
Hotel
Attachment 3
12.B-42Council Agenda 4-5-2022
Packet Page 126
Beach Attendee Mix
•Overnight visitors were a
larger share of people at the
beach (58%) in July 2021,
compared to those seen
downtown (52%).
•Locals represented a smaller
share of people seen at the
beach (17%), than they
represented downtown (23%).
SMARInsights 12
29%27%25%
21%15%17%
50%58%58%
Mar-19 Jul-20 Jul-21
Beach
daytrip local overnight
Attachment 3
12.B-43Council Agenda 4-5-2022
Packet Page 127
Winery Region + Preserve
Attendee Mix
•Overnight visitors represented a third of attendees seen in the winery region, and about half of those at the Pismo Preserve.
•Daytrips were a small share of visitation at these sites.
SMARInsights 13
11%8%9%10%8%14%
56%59%54%47%39%36%
33%32%37%43%53%50%
Mar-19 Jul-20 Jul-21 Mar-19 Jul-20 Jul-21
Winery Region Pismo Preserve
Edna Valley Winery Region | Pismo Preserve
daytrip local overnight
Attachment 3
12.B-44Council Agenda 4-5-2022
Packet Page 128
Pier Attendee Mix
•Overnight visitors were a majority of
the attendees seen on the pier.
•They represented a larger share post-
pandemic.
SMARInsights 14
35%31%25%
16%10%12%
49%58%63%
Mar-19 Jul-20 Jul-21
Pier
daytrip local overnight
Attachment 3
12.B-45Council Agenda 4-5-2022
Packet Page 129
Activities by Attendee Mix
SMARInsights 15
•In this chart, we are looking at where different types of attendees were seen. •Downtown was the most popular activity for each attendee type. Locals went to the beach at a lower rate than daytrip and overnight visitors.
•The “wineries” shown below is the Edna Valley wine region and represent a portion of the region’s winery options.
Local Daytrip Overnight
Mar-19 Jul-20 Jul-21 Mar-19 Jul-20 Jul-21 Mar-19 Jul-20 Jul-21 Beach 13% 26% 23% 25% 44% 36% 26% 51% 41%
Downtown 77% 76% 72% 86% 89% 83% 85% 89% 84%
Wineries 35% 42% 34% 9% 5% 6% 16% 10% 12%
Pier 4% 0% 6% 11% 1% 13% 9% 1% 16%
Preserve 4% 6% 8% 1% 1% 2% 2% 3% 4%
Attachment 3
12.B-46Council Agenda 4-5-2022
Packet Page 130
Market Analysis and Visitor Profile
Report
January 2022
Attachment 4
12.B-47Council Agenda 4-5-2022
Packet Page 131
Research Goals
1.Gain a comprehensive understanding of the origin markets of Day Trip and Overnight visitors
2.Profile past visitors
—Demographics
—Trip characteristics
—Motivations
—Satisfaction
3.Compare Pismo Beach and competitive set
—Ratings
—Likelihood to visit
4.Get feedback on images/advertising to identify groups who respond best to Pismo Beach messaging
5.Identify the origin markets and demographic groups with the highest potential for future overnight visitation
SMARInsights 2
Attachment 4
12.B-48Council Agenda 4-5-2022
Packet Page 132
Marketing Goals
Identify the markets and demographic groups with the highest potential for visitation
Increase visitation during shoulder season and mid-week Focus media investment in highest-potential markets, targeting the most productive demographic with the most compelling message
SMARInsights 3
Attachment 4
12.B-49Council Agenda 4-5-2022
Packet Page 133
Methodology
The study included 3 distinct elements.
1.MOBILE DATA ANALYSIS
—Provide detailed understanding of the origin markets for Day Trip and Overnight visitors by season and day-of-week. —Identify markets that are producing the most hotel stays. —Informs sample plan for Quantitative Survey.
2.QUANTITATIVE SURVEY
—Profile visitor and trip characteristics of people who visited in 2019. —Profile potential visitors for familiarity and likelihood to visit Pismo Beach and a competitive set and measure interest in types of activities available in Pismo Beach. —Explore the image of Pismo Beach in the context of a competitive set. —Determine the importance of these attributes for motivating travel to the destination. —Segment visitors and potential visitors and prioritize based on Pismo Beach’s goals for seasonality, spending, and engagement potential.
—Measure consumer reactions to destination imagery and marketing creative.
3.ON-DEMAND VIDEO INTERVIEWS: Adds human emotional content to illuminate findings.
SMARInsights 4
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Methodology
MOBILE DATA ANALYSIS
Mobile location data is generated by mobile devices accessing applications that track the location of the device. This is often from apps that depend on location data, such as weather and maps. The data represents a device that serves as a proxy for a person.
This report includes the analysis of location data from 2019 visitors, representing a typical travel year prior to the pandemic. Hotels were geofenced to support the comparison of day visitors, overnight visitors, and hotel guests.
QUANTITATIVE SURVEY
•Surveys were conducted in Pismo Beach’s key feeder markets, as well as more distant prospective markets.
•A competitive destination set was identified to include Santa Cruz, Monterey, Santa Barbara, Huntington Beach, and Ventura. •In total 1,456 interviews were conducted from December 13, 2021, to January 2, 2022.
•All respondents were screened to be:
—18+ years old | Leisure travelers | Decision-makers
SMARInsights 5
Markets
DMA
Sample
Size
Phoenix 139
Las Vegas 140
Seattle 164
San Diego 145
Monterey 91
Santa Barbara
(excluding SLO CAL)76
Sacramento 143
San Francisco 140
Los Angeles 131
Bakersfield 124
Fresno 163
Total 1,456
Attachment 4
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Packet Page 135
Executive Summary
SMARInsights 6
Attachment 4
12.B-52Council Agenda 4-5-2022
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Insights
Image and Position
•Pismo Beach is seen as a relaxing, beautiful and fun beach destination. Monterey and Santa Barbara are its closest competitors in terms of image and appeal. These destinations are differentiated by luxury while Pismo Beach is differentiated as a family-friendly, affordable place with a small-town feel. •The attributes that are most important in motivating visitation are: has lots to see and do, is fun, makes me feel welcome, is a great family place, is charming, has appealing restaurants, and is a place to be refreshed. These are the aspects that are most linked to likelihood to visit. —Pismo Beach has high ratings on each of these, with the exception of having a lot to see and do, which is rated lower by visitors than potential visitors. This is the one area of the destination image and experience to improve.
—Natural beauty is a given in this comp set. It cannot be overlooked as an important brand element, but it does not drive destination selection among the comp set. •Los Angeles travelers rate Pismo Beach higher than any other market. Pismo Beach is highly rated among all of the major markets in California. It receives its highest fly-market ratings from Las Vegas. •Pismo Beach’s brand position as a “classic beach town” is aligned with movitators. Communications should emphasize the laid back, small-town vibe that strengthens differentiation. Developing and communicating a variety of activities will strengthen Pismo Beach’s competitive position.
SMARInsights 7
Attachment 4
12.B-53Council Agenda 4-5-2022
Packet Page 137
Insights
Familiarity and Likelihood to Visit
•More than 80% of travelers in nearby markets are familiar with Pismo Beach. •Fresno, Bakersfield and Santa Barbara are the most likely of these markets to visit. —Monterey has high familiarity with Pismo Beach, but lower likelihood to visit and travelers from this market give Pismo Beach lower ratings than any other market. •Among major markets in California, 7-in-10 travelers are familiar with Pismo Beach. San Diego travelers are the least familiar and the least likely to visit. •Las Vegas has the highest potential among the fly markets. It has the highest level of past visitation and gives Pismo Beach strong image ratings.
•On average, travelers in the target markets have visited 2.3 destinations in the comp set.
This underscores the appeal of the California beach experience for travelers in these markets. Increasing awareness in these markets, and emphasizing motivating image attributes, will lead to increased visitation.
SMARInsights 8
Attachment 4
12.B-54Council Agenda 4-5-2022
Packet Page 138
Insights
Visitation
•Origin markets vary little between seasons and by overnight and daytrips. Fresno and Los Angeles are contributing the largest share of visitors. Fresno’s share climbs to 22% during the summer. —Fresno and Bakersfield contribute the largest share of weekend visitors, while nearby Santa Barbara has the highest share of mid-week visitation. •Pismo Beach is the main destination for 52% of visitors, and the base camp for 22%. —Two-thirds of visitors from Los Angeles and San Diego are visiting Pismo Beach as the main destination. •Pismo Beach visitors have an average income of $131,900 – very similar to Santa Barbara and Monterey visitors and higher than Santa Cruz, Ventura, and Huntington Beach. •On average, visitors spent $1,724 per trip.
•9-in-10 visitors rated the trip experience to Pismo Beach as Very Good or Excellent, and younger visitors were most positive. •The destination received its lowest satisfaction ratings for being “clean and well maintained.” However, this category received few ratings of dissatisfaction and is an area of the visitor experience where being “satisfied” meets expectations for visitors.
SMARInsights 9
Attachment 4
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Image and Competitive Position
SMARInsights 10
Attachment 4
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Visitation 0, 0%1, 5%
2, 9%
3, 14%
4, 19%5, 24%
6, 29%
Number of Destinations Visited
Travelers in the study markets have visited multiple
destinations in the comp set – an average of 2.3.
Pismo Beach’s strongest market penetration is in
Fresno, Bakersfield, and Santa Barbara.
Among fly markets, penetration is highest in Las
Vegas. This market has the highest average number
of California beaches visited, and nearby Santa
Barbara has the highest penetration.
Places Ever Visited by Market
TotalFresnoBakersfieldLos Angeles
San
Francisco Sacramento
Santa
Barbara Monterey San Diego Seattle Las Vegas Phoenix
Pismo Beach 72% 64% 28% 31% 36% 45% 42% 24% 9% 19% 13% 34% Santa Barbara 40% 62% 64% 49% 39% 59% 59% 32% 42% 35% 48% Monterey 78% 44% 37% 69% 75% 46% 44% 32% 29% 26% 49%
Huntington Beach 28% 40% 44% 28% 24% 17% 20% 37% 30% 39% 38% 32% Ventura 25% 50% 31% 10% 13% 49% 24% 27% 12% 24% 15% 24% Santa Cruz 61% 35% 34% 59% 69% 38% 62% 37% 30% 21% 21% 42% Mean 3.0 2.9 2.4 2.5 2.6 2.7 2.7 2.3 1.4 1.7 1.5 2.3
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Familiarity
•Pismo Beach has high familiarization in markets within a 2.5-hour drive – more than 80% of travelers in these markets are familiar with Pismo Beach.
•Familiarity and past visitation are closely related – and that is a function of distance, so it is not surprising that familiarity is strongest in Fresno, Bakersfield, and Santa Barbara. Monterey travelers have high overall familiarity, but few are “very familiar.” This could signal lower potential in this market. •Among major cities in California, San Diego has the weakest familiarity, with 22% “very familiar.” SMARInsights 12
How familiar are you with each of the following destinations and what they have to offer as a place for a leisure trip?
69%57%
31%31%34%
55%
29%22%11%19%15%
27%
32%
40%43%36%
34%
54%
43%
29%
31%25%
Fresno Bakersfield Los Angeles San Francisco Sacramento Santa Barbara Monterey San Diego Seattle Las Vegas Phoenix Familiarity with Pismo Beach by Market
Very familiar Somewhat familiar
Attachment 4
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Packet Page 142
Familiarity Comp Set
How familiar are you with each of the following destinations and what they have to offer as a place for a leisure trip?
Indexed to
average by
Market
Pismo
Beach
Santa
Barbara Monterey
Huntington
Beach Ventura Santa Cruz
Fresno 113 94 112 90 85 106
Bakersfield 109 106 95 96 102 93
Los Angeles 91 111 94 110 98 95
San
Francisco 93 101 117 91 82 117
Sacramento 95 100 116 87 81 120
Santa
Barbara 105 97 80 110 86
Monterey 93 101 82 77 124
San Diego 88 112 98 107 96 98
Seattle 85 111 101 105 92 105
Las Vegas 88 109 97 109 96 102
Phoenix 87 113 98 109 93 101
SMARInsights 13
This chart shows the familiarity of each
competitor destination by market (indexed
to the average for each market). A score of
greater than 100 is above average.
•Familiarity with Pismo Beach is highest
in Fresno, Bakersfield, and Santa
Barbara.
– Pismo Beach competes most
directly with Monterey in Fresno,
Santa Barbara in Bakersfield, and
Ventura in Santa Barbara.
•Despite its proximity, Monterey travelers
are more familiar with Santa Cruz and
Santa Barbara than with Pismo Beach.
•Travelers in out-of-state markets are
most familiar with Santa Barbara,
Monterey, and Santa Cruz.
Attachment 4
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Packet Page 143
Likelihood to Visit
Overnight in Next Year
•Likelihood to visit follows the pattern of familiarity with Fresno, Bakersfield, and Santa Barbara reporting the highest likelihood to visit.
•Monterey has less interest in visiting than is indicated by its proximity. •Among California markets, San Diego has the lowest reported likelihood to visit.
SMARInsights 14
16%22%
8%9%10%8%9%8%4%3%4%
41%
40%
31%27%23%
36%26%
19%
12%14%12%
Fresno Bakersfield Los Angeles San Francisco Sacramento Santa Barbara Monterey San Diego Seattle Las Vegas Phoenix Already planning a trip Very likely
Likelihood to Visit Pismo Beach for an Overnight Trip
Attachment 4
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Packet Page 144
Likelihood to Visit
Overnight in Next Year
•Likelihood to visit is closely related to familiarity with a destination and in this case is also related to the proximity of the destination to each market.
•In this chart, the bars show likelihood, and the line indicates drive time. •Monterey is underperforming – there is a higher level of travelers “not likely” to visit than the market’s proximity would indicate. San Diego also has high levels of “not likely” travelers compared to San Francisco and Sacramento (markets with similar drive times). •Los Angeles travelers report the highest level of likelihood among major markets in California.
SMARInsights 15
0:00
2:24
4:48
7:12
9:36
12:00
14:24
16:48
19:12
0%
10%
20%
30%
40%
50%
60%
70%
Fresno Bakersfield Los Angeles San Francisco Sacramento Santa Barbara Monterey San Diego Seattle Las Vegas Phoenix Likelihood by Market with Drive Time in Hours
Very Likely Somewhat Likely Not Likely Drive TimeTop two box and bottom two box have been combined.
Attachment 4
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Packet Page 145
Familiarity + Likelihood
Likelihood to Visit for an Overnight Trip
Pismo
Beach
Santa
Barbara Monterey
Huntington
Beach Ventura
Santa
Cruz
Fresno 119 92 117 86 81 104
Bakersfield 115 101 94 95 103 92
Los Angeles 94 113 98 102 96 97
San
Francisco 99 103 115 88 84 112
Sacramento 100 99 120 87 81 114
Santa
Barbara 107 98 82 107 89
Monterey 99 101 79 76 120
San Diego 94 113 101 102 94 96
Seattle 92 106 102 101 94 105
Las Vegas 93 109 100 106 94 96
Phoenix 95 107 100 107 91 100
SMARInsights 16
Familiarity
Indexed to
average by
Market
Pismo
Beach
Santa
Barbara Monterey
Huntington
Beach Ventura
Santa
Cruz
Fresno 113 94 112 90 85 106
Bakersfield 109 106 95 96 102 93
Los Angeles 91 111 94 110 98 95
San
Francisco 93 101 117 91 82 117
Sacramento 95 100 116 87 81 120
Santa
Barbara 105 97 80 110 86
Monterey 93 101 82 77 124
San Diego 88 112 98 107 96 98
Seattle 85 111 101 105 92 105
Las Vegas 88 109 97 109 96 102
Phoenix 87 113 98 109 93 101
These charts illustrate the close relationship between familiarity and the likelihood to visit a destination for an overnight visit.
Attachment 4
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Packet Page 146
Pismo Beach Destination
Ratings
•The destination receives strong ratings from
visitors.
•Pismo Beach is similarly rated with Santa Barbara
and Monterey, while Huntington Beach, Ventura,
and Santa Cruz lag behind.
SMARInsights 17
32%34%35%
22%19%27%
40%39%44%
34%
27%
41%
Pismo Beach Santa Barbara Monterey Huntington Beach Ventura Santa Cruz Destination Ratings
Excellent Very good
Excellent, 46%
Very good, 37%
Good, 14%
Fair, 3%
Pismo Beach Destination Rating: Visitors
Attachment 4
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Packet Page 147
Image
SMARInsights 18
Monterey Santa Barbara
•When asked to describe each destination in one word, Pismo Beach is seen as a relaxing, beautiful, and fun beach destination. •Pismo Beach’s image of “relaxing” is a point of differentiation from competing beach communities.
•Pismo Beach is “beautiful” – the defining characteristic of Monterey and Santa Barbara. And it is seen as “fun” like Huntington Beach, Ventura, and Santa Cruz (next page).
Pismo Beach
Attachment 4
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Image
SMARInsights 19
Huntington Beach Santa Cruz
Ventura
•Huntington Beach, Ventura, and Santa Cruz are
lower rated beach destinations that are “fun.”
•They are not characterized as “relaxing,” and the
image of these destinations is not driven by
beauty.
Attachment 4
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Packet Page 149
Importance of Attributes
•Correlation analysis identifies the image
attributes that predict likelihood to visit.
These are the “most important” in terms of
motivating likelihood.
•Travelers who give the destination strong
ratings on these attributes are also likely to
visit. So, communicating these aspects of the
destination increase likelihood and motivate
visitation.
•These are not necessarily the most important
overall – but they are messages that help
promote Pismo Beach. For example,
beautiful scenery is not listed – it is expected
within this competitive set. It is critical for
natural beauty to be part of the messaging –
but it is not enough to drive choice.
The attributes most linked to likelihood to visit
Pismo Beach are:
•Has lots to see and do
•Is fun
•Makes me feel welcome
•Is a great family place
•Has restaurants that are appealing
•Is a place to be refreshed
•Is charming
All the attributes are reviewed on the next page in
terms of their importance and the current image for
Pismo Beach.
20 Attachment 4
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Packet Page 150
Attribute Ratings & Importance
SMARInsights 21
Potential Visitor ALL
Mean 5-point scale Correlation
Has amazing scenery 4.36 4.44 0.478
Is relaxing 4.36 4.38 0.480
Is a great family place 4.21 4.37 0.539
Has big-time natural beauty 4.34 4.32 0.468
Is fun 4.27 4.30 0.551
A place that has its own unique vibe, different from both Southern California and Northern California 4.15 4.27 0.470 Has restaurants that are appealing to me 4.08 4.27 0.511 A place to be refreshed 4.24 4.24 0.509
Is a friendly, accepting place 4.21 4.24 0.480
Is charming 4.21 4.24 0.518
Makes me feel welcome 4.16 4.22 0.538
Is authentic 4.17 4.21 0.474
Is accepting and inclusive 4.07 4.15 0.493
Is easy to get around 4.13 4.14 0.477
Has a small-town feel 4.08 4.13 0.332
Provides a good value for the money 3.91 3.98 0.485
Has lots to see and do 4.03 3.98 0.567
A place with open spaces that feels less crowded 4.13 3.91 0.430 Is rich in history and heritage 3.89 3.83 0.477
Offers luxurious experiences 3.90 3.77 0.497
Is culturally diverse 3.86 3.77 0.475
Has entertainment and nightlife 3.76 3.65 0.448
Has big city amenities 3.66 3.39 0.425
A score of 4.0 or higher is strong – and
among visitors, Pismo Beach receives this
in most categories.
Pismo Beach is performing well in these
areas – with the exception of having a lot to
see and do. And, this rating is lower among
visitors than potential visitors.
We also see that, in most cases, visitors
rate these attributes higher than potential
visitors, demonstrating that the destination
is delivering on important aspects of the
experience.
Attachment 4
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Packet Page 151
Attribute Ratings Comp Set
Pismo
Beach
Santa
Barbara Monterey
Huntington
Beach Ventura
Santa
Cruz
Has big-time natural beauty 103 101 107 95 93 101
A place to be refreshed 105 102 103 96 94 99
Has lots to see and do 98 103 107 97 94 101
Is culturally diverse 98 99 101 96 100 104
Has amazing scenery 104 103 106 96 91 100
Is fun 103 101 103 97 94 102
Provides a good value for the money 106 97 101 98 99 100 Has restaurants that are appealing to me 101 105 104 97 95 98 Is a friendly, accepting place 104 101 103 94 96 101
Is a great family place 105 98 106 96 94 101
Has a small-town feel 111 96 104 90 96 102
Is rich in history and heritage 98 106 109 93 95 101
A place with open spaces 107 101 102 96 99 96
Is authentic 104 101 104 94 96 102
A place that has its own unique vibe 104 103 105 93 93 102 Is relaxing 106 102 102 98 93 99
Is charming 104 105 106 94 92 99
Has entertainment and nightlife 95 104 98 102 99 102
Has big city amenities 93 106 99 104 102 97
Offers luxurious experiences 97 109 105 101 93 95
Makes me feel welcome 104 101 104 95 95 101
Is accepting and inclusive 103 101 102 95 96 102
Is easy to get around 107 100 102 97 96 98SMARInsights 22 When Pismo Beach’s ratings are
compared to the comp set, we can
see the relative strengths of the
destination.
This chart shows each rating indexed
to the average rating across the
comp set. Indexes greater than 100
are above average.
“Has a small-town feel” is Pismo
Beach’s greatest competitive
strength. Although this attribute is
not a strong driver of likelihood, it is
a differentiator. Being a good value
and being easy to get around are
highly rated and are strongly
correlated with likelihood to visit.
Being a place to be refreshed is a
competitive strength and a driver of
visitation.
Attachment 4
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Packet Page 152
Image by Market
Average Rating of All Image
Attributes
Mean
Los Angeles 4.17
Sacramento 4.10
San Diego 4.06
San Francisco 4.06
Las Vegas 4.04
Santa Barbara 3.97
Bakersfield 3.97
Phoenix 3.97
Fresno 3.90
Seattle 3.89
Monterey 3.72
SMARInsights 23
The average overall rating by market provides
a comparative view of how Pismo Beach is
viewed in various markets.
Los Angeles travelers give Pismo Beach its
highest ratings.
It is somewhat surprising that Fresno and
Bakersfield rate Pismo Beach lower than larger,
more distant California markets. This is likely
because the destination is associated with its
regional assets when visitors come from more
distant markets.
Attachment 4
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Packet Page 153
SMARInsights 24
Image Ratings by Market
Fresno Bakersfield Los Angeles San
Francisco Sacramento Santa
Barbara Monterey San Diego Seattle Las Vegas Phoenix
Has big-time natural beauty 99 97 102 101 104 102 95 103 97 102 98 A place to be refreshed 98 101 106 101 103 102 92 101 95 101 98 Has lots to see and do 97 100 106 103 101 95 91 101 100 104 102 Is culturally diverse 98 101 105 100 104 94 88 100 101 101 109 Has amazing scenery 98 98 99 102 104 104 96 102 96 102 99 Is fun 101 99 104 101 103 102 92 102 96 100 96
Provides a good value for the money 98 99 108 103 102 98 93 104 94 100 97 Has restaurants that are appealing to
me 102 100 103 99 102 104 90 102 94 100 99
Is a friendly, accepting place 99 98 106 104 104 101 91 101 97 101 96 Is a great family place 103 100 102 102 102 102 96 99 95 97 95 Has a small-town feel 98 97 101 103 103 106 97 104 91 102 96 Is rich in history and heritage 95 99 106 103 104 96 91 101 104 100 106 A place with open spaces that feels
less crowded 91 98 107 104 102 95 96 107 97 106 102
Is authentic 96 99 106 101 105 97 95 102 97 102 99
A place that has its own unique vibe 99 99 105 101 101 100 95 101 97 101 100 Is relaxing 98 99 105 101 103 101 96 100 93 101 101
Is charming 97 99 103 103 103 102 94 100 96 101 100
Has entertainment and nightlife 98 105 105 98 99 98 92 98 104 100 103 Has big city amenities 91 101 111 102 101 91 88 104 106 106 106 Offers luxurious experiences 96 101 103 103 103 98 93 102 102 98 101 Makes me feel welcome 98 102 104 100 104 99 95 102 96 101 96 Is accepting and inclusive 99 97 104 101 107 99 94 102 97 102 97 Is easy to get around 97 101 105 103 101 100 93 103 99 99 96 Attachment 4
12.B-70Council Agenda 4-5-2022
Packet Page 154
SMARInsights 25
Image Ratings by Market
Fresno Bakersfield Los Angeles San
Francisco Sacramento Santa
Barbara Monterey San Diego Seattle Las Vegas Phoenix
Has big-time natural beauty 4.21 4.12 4.33 4.29 4.42 4.32 4.05 4.39 4.12 4.33 4.18 A place to be refreshed 4.07 4.18 4.39 4.20 4.28 4.24 3.83 4.18 3.94 4.19 4.07 Has lots to see and do 3.76 3.86 4.11 4.01 3.93 3.69 3.52 3.93 3.86 4.03 3.95 Is culturally diverse 3.62 3.74 3.88 3.69 3.83 3.49 3.24 3.71 3.73 3.74 4.04 Has amazing scenery 4.24 4.23 4.29 4.40 4.47 4.47 4.12 4.41 4.14 4.38 4.25 Is fun 4.23 4.14 4.35 4.21 4.32 4.28 3.87 4.25 4.03 4.17 4.04 Provides a good value for the
money 3.75 3.80 4.12 3.93 3.91 3.75 3.56 3.97 3.58 3.81 3.70 Has restaurants that are
appealing to me 4.15 4.07 4.16 4.00 4.14 4.21 3.64 4.14 3.82 4.06 4.02 Is a friendly, accepting place 4.08 4.05 4.37 4.28 4.28 4.15 3.76 4.15 4.00 4.14 3.95 Is a great family place 4.32 4.20 4.26 4.25 4.27 4.26 4.01 4.14 3.98 4.06 3.96 Has a small-town feel 3.97 3.93 4.09 4.14 4.15 4.26 3.91 4.20 3.68 4.12 3.88 Is rich in history and heritage 3.57 3.70 3.99 3.87 3.91 3.59 3.41 3.79 3.89 3.75 3.96 A place with open spaces that
feels less crowded 3.56 3.84 4.21 4.09 4.01 3.74 3.76 4.19 3.82 4.14 3.98 Is authentic 3.94 4.03 4.32 4.14 4.29 3.99 3.88 4.18 3.95 4.19 4.04 A place that has its own unique
vibe, different from both
Southern California and
Northern California
4.06 4.08 4.31 4.15 4.14 4.09 3.89 4.14 3.98 4.13 4.11
Is relaxing 4.18 4.24 4.48 4.34 4.40 4.34 4.12 4.29 3.98 4.33 4.32 Is charming 4.01 4.08 4.26 4.26 4.23 4.22 3.88 4.14 3.95 4.17 4.11 Has entertainment and nightlife 3.51 3.77 3.78 3.53 3.54 3.53 3.31 3.53 3.71 3.59 3.68 Has big city amenities 3.10 3.43 3.80 3.47 3.44 3.10 3.01 3.54 3.62 3.61 3.61 Offers luxurious experiences 3.58 3.77 3.84 3.82 3.83 3.66 3.47 3.79 3.80 3.67 3.77 Makes me feel welcome 3.98 4.14 4.26 4.09 4.26 4.04 3.88 4.17 3.92 4.12 3.93 Is accepting and inclusive 3.99 3.87 4.16 4.03 4.28 3.96 3.76 4.07 3.89 4.07 3.89 Is easy to get around 3.90 4.07 4.23 4.14 4.07 4.01 3.76 4.15 3.98 4.00 3.88 Attachment 4
12.B-71Council Agenda 4-5-2022
Packet Page 155
Understanding the
Competitive Space
SMARInsights 26
Looking at all these attributes across all the competitors can be quite confusing. In reality, consumers don’t generally take the time to make this type of in-depth, detailed assessment about a destination.
Rather, they have a mental picture of a place that includes their perceptions about it and how it compares to other destinations.
Plus, in this case there is a lot of parity among the
destinations. The challenge is how to better understand the ratings – and what they mean to consumers.
To better assess the overall image, perceptual mapping
provides insights into consumers and their thought process.
The map is created by considering the ratings for all the destinations, and it highlights the position of each
destination and key drivers of perceptions.
The actual map is on the next page, but to set the stage, the outline of the space is presented. For this group of
competitors, destinations are viewed on a continuum from big city to small town and from luxury to value.
Luxury
Value
Small TownBig City
Attachment 4
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Packet Page 156
Competitive Space
SMARInsights 27
Santa Barbara
Monterey / Cannery Row
Huntington Beach
Ventura
Santa Cruz
Pismo Beach & Shell Beac
Luxury
Value
Small
TownBig City
history
luxurious
lots to do
charming
scenery
unique vibe
family place
small-town feel
valuenightlife
big city amenities
restaurants natural beautywelcoming
diversefun
relaxing
easy to get around
Pismo Beach’s current image
is a family-friendly beach with
a small-town feel. It is
differentiated from it’s closest
competitors – Monterey and
Santa Barbara – as fun,
relaxing, easy to get around
and a good value for the
money.
Monterey and Santa Barbara
are seen as luxurious and
having lots to do.
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What are visitors looking for?
28 Pismo Beach visitors are motivated by escaping the pressures of everyday stress to relax and to enjoy special moments with loved ones.
Main Motivation for Trip Pismo Beach Visitors
Helped me to escape from everyday stress and pressure and find a sense of relaxation 26% Allowed me to enjoy special moments together with my loved ones 22% Allowed me to strengthen relationships with those close to me 8% Helped me enjoy life to the fullest 8%
Allowed me to let go and feel completely carefree 7%
Provided me with unique and interesting experiences 7%
Restored my sense of harmony and balance 5%
Allowed me to immerse myself in the local life and culture 4% Helped me to meet new people and create memories 4%
Gave me a sense of exhilaration 3%
Gave me time out to think and regain control of my life 2% Broadened my knowledge & enriched my understanding of the world 1% Challenged me to try something new 1%
Allowed me to feel organized and avoid surprises 1%
Attachment 4
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Packet Page 158
Photo Ratings
Potential Visitors
Image
Makes me
more
interested in
visiting
5 88%
2 80%
1 71%
25 69%
19 69%
10 62%
15 62%
13 60%
21 59%
14 57%
11 54%
4 53%
24 51%SMARInsights 29
Potential visitors reported some likelihood to visit Pismo Beach, but they had not visited 2019-2021.
Potential visitors rated images on a 3-point scale where 1 means “makes me less interested in visiting” and 3
means “makes me more interested in visiting.”
These images received the highest overall ratings.
Image preferences were consistent among segments.
5 2
1 25
1019
15 13 21
14 11 4 24
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Photo Ratings
Potential Visitors
SMARInsights 30
Image
Makes me
more
interested in
visiting
12 49%
9 48%
17 47%
16 45%
22 45%
8 44%
20 44%
3 43%
6 43%
18 42%
7 41%
23 36%
These images received
the lowest overall ratings.
17912
822
16 6320
718 23
Attachment 4
12.B-76Council Agenda 4-5-2022
Packet Page 160
Video Reaction
Potential Visitors
SMARInsights 31
Agree Strongly
Agree Mean
Offers enjoyable
activities 35% 49% 4.17
Has stunning natural
beauty 43% 48% 4.37
I would like to visit 43% 33% 4.03
Has a lot to see and do 49% 32% 4.09
Where I can disconnect
from the stresses of
everyday life
49% 33% 4.10
The video “My Pismo Beach” received
favorable ratings – especially for showing that
Pismo Beach has stunning natural beauty and
offers enjoyable activities.
Having a lot to see and do is highly correlated
with interest in visiting.
Attachment 4
12.B-77Council Agenda 4-5-2022
Packet Page 161
Video Reaction by Market
•Bakersfield travelers have the best response to the video. •Among major California markets, Los Angeles and San Francisco have the most positive response.
•Consistent with destination ratings, Monterey and San Diego have the lowest ratings among their market groups.
SMARInsights 32
11%11%14%13%9%7%3%7%3%1%3%
36%
64%
45%44%
37%41%
27%
34%36%37%33%
41%
14%
25%29%
32%32%
50%
43%43%47%45%
Fresno Bakersfield Los Angeles San Francisco Sacramento Santa Barbara Monterey San Diego Seattle Las Vegas Phoenix Based on the content of the video, how likely are you to visit Pismo Beach? Already planning a trip Very likely Somewhat likely
Attachment 4
12.B-78Council Agenda 4-5-2022
Packet Page 162
Activities
Potential Visitors
What activities would you include on a trip to Pismo Beach? Visit a beach 76%
Dine in an independent restaurant 63%
Visit a park or nature area 55%
Visit a historic site/historic landmark 47%
Shop 43%
Visit a winery/brewery/distillery 42%
Hike 41%
Drive Highway 1 41%
Farmer’s market/Food or farm tour 40%
Tour wine country 38%
Water sports –swimming, surfing, paddle boarding 30%
Dine at a national brand restaurant 29%
Live music or entertainment 29%
Boating or water tour 28%
Aquarium/Zoo/Children’s museum 27%
Event or festival 26%
Spa 25%
Art gallery/Museum 24%
Bike 22%
Camp at the beach 21%
Fish 11%
Golf 9%
Rock climbing 7%
SMARInsights 33
Potential visitors are interested in
Pismo Beach’s primary offerings.
Dining is an important part of
destination choice, and Pismo Beach
rates well in this category among
visitors.
Hiking and visiting nature areas are
popular activities that suggest is would
be beneficial to increase awareness of
the Pismo Preserve.
Building awareness of regional
wineries would increase the
perception of having “lots to see and
do” and also differentiate from
competing destinations.
Attachment 4
12.B-79Council Agenda 4-5-2022
Packet Page 163
Geolocation Data
SMARInsights 34
Attachment 4
12.B-80Council Agenda 4-5-2022
Packet Page 164
Geolocation Data
SMARInsights 35
Geolocation data, sometimes referred to as
human movement data, is spatial data from
smartphones.
When someone installs an app, they are often
asked to share their location with the app
company and their partners. This is always
optional, but when someone opts in, their phone
will collect data and that data will be shared with
the app publishers.
How is the Data Collected?
Smartphones collect location data using WiFi,
GPS, Bluetooth, and cellular hardware, including
cell phone towers. GPS is the most accurate way
to collect this type of data, detecting a device’s
location with 12 inches of the actual location.
Geolocation Data for Pismo Beach
For this study, we used geolocation data from
2019. The criteria for the data includes all
visitors to Pismo Beach, who spent a minimum
of 1 hour in market, and do not live or work in
Pismo Beach. The visitor’s trip is identified as
either a daytrip or overnight trip based on how
many consecutive days they spend in Pismo
Beach. The visitor’s origin, start date, and end
date were included in the dataset as well.
A second dataset of points of interest
(geofences) were also collected to determine
where within the Pismo Beach area visitors went
and/or what hotel they stayed in.
Attachment 4
12.B-81Council Agenda 4-5-2022
Packet Page 165
2019 Visitor Origins
SMARInsights 36
Market Winter Spring Summer Fall
Fresno 14% 17% 22% 17%
Los Angeles 17% 17% 17% 18%
Santa Barbara
(excluding
San Luis
Obispo)
20% 15% 11% 16%
San Francisco 11% 10% 10% 11%
Bakersfield 6% 8% 11% 8%
Sacramento 4% 5% 4% 5%
Monterey 3% 3% 3% 3%
San Diego 2% 2% 2% 2%
Phoenix 2% 2% 2% 2%
Las Vegas 1% 1% 1% 1%
Seattle 1% 1% 1% 1%
Daytrips
Market Winter Spring Summer Fall
Fresno 17% 18% 22% 18%
Los Angeles 16% 16% 16% 18%
San Francisco 10% 10% 10% 10%
Bakersfield 8% 9% 11% 9%
Sacramento 7% 7% 7% 8%
Santa Barbara
(excluding
San Luis
Obispo)
8% 7% 5% 6%
Monterey 2% 2% 2% 3%
San Diego 3% 2% 2% 3%
Phoenix 2% 2% 2% 3%
Las Vegas 2% 2% 2% 2%
Seattle 2% 1% 1% 1%
All Overnight Trips
•Fresno, Los Angeles and
San Francisco are the source
of most visitors for both
overnights and daytrips.
•Santa Barbara visitors have a
high visitation rate for
daytrips but lower overnight
visitation.
•While there are seasonal
differences among the
markets, there is very little
difference between what
markets travel for daytrips vs.
overnights.
Attachment 4
12.B-82Council Agenda 4-5-2022
Packet Page 166
Overnight Visitors
With a Hotel Stay in 2019
SMARInsights 37
Market Winter Spring Summer Fall
Average Trip
Duration
Fresno 18% 20% 21% 17% 2.5
Los Angeles 18% 16% 17% 20% 2.5
San Francisco 14% 12% 13% 13% 2.6
Bakersfield 7% 8% 9% 8% 2.6
Sacramento 6% 7% 7% 9% 2.9
Santa Barbara
(excluding San Luis
Obispo)
5% 3% 3% 3% 2.5
Monterey 2% 2% 1% 2% 2.4
San Diego 2% 2% 2% 3% 2.7
Phoenix 1% 2% 2% 2% 2.9
Las Vegas 1% 2% 2% 1% 3.0
Seattle 1% 1% 1% 1% 2.9
Attachment 4
12.B-83Council Agenda 4-5-2022
Packet Page 167
Visitors by Day of Week
SMARInsights 38
Percent of Market
Visiting on Weekend
(Friday to Sunday)
3-of-5 visitors from Fresno and Bakersfield visit
on the weekend.
60%
59%
55%
52%
52%
50%
49%
47%
45%
46%
42%
Fresno
Bakersfield
San Francisco
Monterey
Los Angeles
Sacramento
San Diego
Las Vegas
Seattle
Phoenix
Santa Barbara
Santa Barbara has the least amount of fluctuation in
visitor volume through the week. Fresno and
Bakersfield fluctuate the most and are nearly
identical on the chart.
8%
10%
12%
14%
16%
18%
20%
22%
24%
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Santa Barbara
Percent of Visitors per Weekday by Market
Fresno
Bakersfield
Attachment 4
12.B-84Council Agenda 4-5-2022
Packet Page 168
Visitors by Hotel
SMARInsights 39
16%
22%
28%26%
30%28%29%28%
34%
38%38%
42%
26%
21%21%
24%22%25%24%27%25%22%25%22%
58%57%
51%50%48%48%47%46%
42%40%
37%36%
0%
10%
20%
30%
40%
50%
60%
Ph
o
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x
Mo
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Value Mid Upscale
•Visitors from Phoenix, Monterey, Santa
Barbara, and San Francisco used upscale
hotels on at least 50% of their trips.
•Visitors from Fresno, Las Vegas, and
Bakersfield had the highest percentage of
stays in value hotels.
Attachment 4
12.B-85Council Agenda 4-5-2022
Packet Page 169
Market Penetration Estimate
SMARInsights 40
Both Los Angeles and Monterey
are below the expected market
penetration trend line. What this
means is that both markets have
potential for growth.
This difference can also be
explained by the variety of
competing destinations between
Pismo Beach and Los Angeles
such as Santa Barbara and
Ventura.
Drive Time & Overnight Visitor
Market Penetration
Fresno
Los Angeles
San Francisco
Bakersfield
Santa Barbara
SacramentoMonterey
San Diego Phoenix
Las Vegas
Seattle
0%
10%
20%
30%
40%
50%
60%
0 200 400 600 800 1000 1200
Ma
r
k
e
t
%
Drive Time (in Minutes)
Attachment 4
12.B-86Council Agenda 4-5-2022
Packet Page 170
Visitor Profile
SMARInsights 41
Attachment 4
12.B-87Council Agenda 4-5-2022
Packet Page 171
Who’s Visiting
•Visitors to Pismo Beach are more likely to
be older, have a slightly higher income,
and are less diverse than visitors to
competitor destinations.
•Visitors from Fresno and Bakersfield are
more likely to have children, less likely to
have a college degree and more likely to
be Hispanic. They have lower income than
visitors from other markets.
SMARInsights 42
83% Married
47% Kids at Home
$131K Avg.
Household Income
81% College Grad+
81% White | 5% Black
9% Hispanic | 9% Asian
49 Years Old
See Appendix for demographic profiles.
Attachment 4
12.B-88Council Agenda 4-5-2022
Packet Page 172
Trip Characteristics
Trips to Pismo Beach are mostly couples’
getaways lasting 3 nights on average. Pismo is
the sole destination for 52%of all trips.
SMARInsights 43
3 Nights on Trip
52% Spent their whole
trip in Pismo Beach
80% Traveled with
Spouse/Partner
44% Traveled with
Kids
68% Planned Trip a
Month or Less in
Advance
65% Overnights in
Hotels
Main
Destination
52%
One of several
places visited on trip
16%
Included by not the
final destination
10%
Pismo Beach was my
base camp for the region
22%
Attachment 4
12.B-89Council Agenda 4-5-2022
Packet Page 173
Trip Characteristics
SMARInsights 44
•The Los Angeles and San Diego
markets had the highest percent of
visitors staying in Pismo Beach
exclusively for their trip rather than
passing through.
•San Francisco and Phoenix were tied
for the lowest percentage – 34%
64%
63%
58%
57%
54%
50%
48%
44%
43%
34%
34%
Los Angeles
San Diego
Fresno
Santa Barbara
Bakersfield
Seattle
Monterey
Las Vegas
Sacramento
Phoenix
San Francisco
Percent of Trips that Stayed
Exclusively in Pismo Beach on Trip
Attachment 4
12.B-90Council Agenda 4-5-2022
Packet Page 174
Market Income Comparison
SMARInsights 45
•The average household income for visitors to
Santa Barbara is the highest out of all the
destinations in Pismo Beach’s competitive set
and just slightly higher than Pismo Beach.
Santa Barbara Pismo Beach
& Shell Beach
Monterey/
Cannery Row Santa Cruz Ventura Huntington Beach
San Francisco $144,048 $143,598 $131,944 $135,781 $156,250 $138,176 San Diego $137,813 $138,281 $133,958 $139,286 $125,735 $131,250 Fresno $130,328 $133,333 $132,955 $126,330 $127,632 $132,188 Monterey $139,826 $132,955 $143,617 $140,217 $138,889 $126,471 Los Angeles $135,552 $129,688 $133,631 $127,188 $128,716 $128,846 Sacramento $125,909 $128,906 $126,683 $127,734 $125,000 $123,529 Phoenix $117,151 $126,471 $120,161 $117,308 $119,079 $119,500 Las Vegas $117,593 $124,479 $134,028 $123,611 $110,938 $120,588 Santa Barbara $118,367 $120,565 $118,750 $125,893 $112,500 $125,000 Seattle $132,181 $119,792 $138,587 $128,457 $134,028 $129,348 Bakersfield $111,993 $119,500 $114,663 $108,807 $117,008 $112,766 Average $133,074 $131,900 $131,448 $129,382 $128,031 $127,987 •San Francisco visitors have the highest
household income among all the markets.
•Los Angeles visitors to Pismo Beach have a lower
income than those who visit Santa Barbara and
Monterey.
Attachment 4
12.B-91Council Agenda 4-5-2022
Packet Page 175
Lodging & Trip Spend
SMARInsights 46
•Most visitors stayed in hotels or
motels during their trip – 65%.
•35% of visitors stayed in more than
type of lodging.
Lodging Used During Trip
65%
19%
16%
10%
10%
9%
7%
7%
0%
Hotel or motel
Vacation Rental: (Airbnb, Vrbo)
Campground or RV Park
Camping at the beach
Resort
With friends or family
Bed and Breakfast or Inn
Rented a room in a house
Other, please specify
Average Trip Spend
Spend Category
Lodging/Accommodations $480
Meals/Food/Groceries $303
Entertainment/Attractions $229
Shopping $351
Transportation such as gasoline, auto rental or
flight costs $229
Other $132
TOTAL $1,724
Attachment 4
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Packet Page 176
What did visitors do?
•The most popular activity was visiting
the beach – 69%
—Other popular activities include shopping,
driving on Highway 1 and visiting a park or
nature area.
•The beaches were by far the top trip
motivators– 76%
—In terms of percent of participants that rated
an activity a motivator, ccamping at the beach
or fire at the beach and wwineries were the
second and third biggest motivator
•The beaches, shopping, driving on
Highway 1 and visiting a park or
nature center were the top net
motivators.
Activity Participation Trip
Motivator
Net Trip
Motivation
Visited a beach 69%76%52%
Shopped 55%32%18%
Drove Highway 1 34%34%12%
Visited a park or nature area 27%36%10%
Hiked 19%34%7%
Farmer’s market/Food or farm tour 17%33%6%
Live music or entertainment 17%40%7%
Visited a historic site/historic
landmark 16%23%4%
Camped at the beach/fire at the
beach 16%52%8%
Water sports – swimming, surfing,
paddle boarding 16%36%6%
Went to a winery 16%54%8%
Fished 13%32%4%
Biked 13%20%2%
Aquarium/Zoo/Children’s museum 12%43%5%
Event or festival 12%39%5%
Surfed 12%23%3%
Art gallery/Museum 10%38%4%
Boating or water tour 10%33%3%
Spa 10%51%5%
Golfed 9%32%3%
None of these 3%10%0%
Trip Motivation is the percent of people who participated in an activity and said that that activity was a motivator.
Net Trip Motivation is the percent of all trips that listed the activity as a trip motivator.
Attachment 4
12.B-93Council Agenda 4-5-2022
Packet Page 177
Regional Activities
•Visiting a winery is more likely to be
done outside of Pismo Beach.
•Most activities are done in Pismo
Beach rather than outside of the
destination.
SMARInsights 48
Activity Participation Outside
of Pismo
Net Participation
in Pismo
Visited a beach 23%46%
Shopped 26%29%
Drove Highway 1 25%9%
Visited a park or nature area 16%11%
Hiked 17%2%
Farmer’s market/Food or farm tour 13%4%
Live music or entertainment 11%6%
Visited a historic site/historic landmark 15%1%
Camped at the beach/fire at the beach 9%7%
Water sports – swimming, surfing,
paddle boarding 8%8%
Went to a winery 20%-4%
Fished 9%4%
Biked 9%4%
Aquarium/Zoo/Children’s museum 11%1%
Event or festival 10%2%
Surfed 7%4%
Art gallery/Museum 9%1%
Boating or water tour 8%2%
Spa 11%-1%
Golfed 9%0%
None of these 23%-19%
Net Participation is the difference between the
percent of visitors that participated in market minus
the percent that participated out of market.
Attachment 4
12.B-94Council Agenda 4-5-2022
Packet Page 178
Travel Experience
SMARInsights 49
11%41%46%
Fair Good Very good Excellent
Overall Travel Experience Rating•Almost 9 out of 10 of visitors rate their trip experience to Pismo Beach
as very good or excellent.
•Trip ratings are more positive with
younger visitors than with older
visitors. 57% of 18- to 34-year-olds
rate their trip as excellent,22%
more than the 55+ group.
•98% of African-American/Black
visitors report their trip as very
good or excellent.
8%
11%
14%
34%
39%
50%
57%
50%
35%
18-34
35-54
55+
Poor Fair Good Very good Excellent
Travel Experience by Age Group
Attachment 4
12.B-95Council Agenda 4-5-2022
Packet Page 179
Satisfaction
SMARInsights 50
•Satisfaction for all the categories
associated with a trip was very high.
•Lodging and Food & Beverage
received the highest ratings, with
60% very satisfied.
•The Clean & Well-Maintained
category received the lowest ratings
by far, with only 2% of visitors giving
it a rating of very satisfied.
10%
10%
7%
15%
14%
30%
29%
31%
31%
35%
56%
60%
60%
51%
48%
Lodging/Accommodations
Meals & Food
Entertainment &
Attractions
Shopping
Clean & Well Maintained
Very Dissatisfied 2 3 4 Very Satisfied
Satisfaction
Attachment 4
12.B-96Council Agenda 4-5-2022
Packet Page 180
Trip Highlights
•Many visitors indicated
that the part of the trip
that they most enjoyed
was the beach, spending
time with family, relaxing
and dining.
What People Enjoyed
SMARInsights 51
Attachment 4
12.B-97Council Agenda 4-5-2022
Packet Page 181
Appendix
Demographics
SMARInsights 52
Attachment 4
12.B-98Council Agenda 4-5-2022
Packet Page 182
Visitor Demographics
SMARInsights 53
Pismo Beach and
Shell Beach Santa Barbara Monterey/
Cannery Row
Huntington
Beach Ventura Santa Cruz
Average Age 49.4 48.4 51.5 43.2 47.9 45.3
Married %83.1%74.6% 76.6% 75.4% 84.9% 78.5%
Children in the Home 46.8%42.4% 36.8% 54.3% 49.8% 52.4% Average Income $131,900 $133,074 $131,448 $127,987 $128,031 $129,382 College Grad+ %80.9%83.1% 81.1% 85.8% 78.3% 79.6%
Caucasian/White 80.8%71.0% 76.5% 74.8% 81.3% 73.5%
African-
American/Black 5.2%5.2%2.5%5.2%3.9%8.2%
Asian 9.4%18.4% 15.8% 13.6% 11.5% 13.1%
American Indian or
Alaska Native 1.2%0.7%1.2%1.6%1.2%1.3%
Native Hawaiian or
Other Pacific Islander 0.2%0.1%0.3%0.2%0.2%0.1%
Hispanic or Latino 9.0%10.0% 7.2% 11.2% 7.2% 10.7%
Other 0.3%0.7%0.6%0.9%0.2%1.2%
Attachment 4
12.B-99Council Agenda 4-5-2022
Packet Page 183
Appendix
Questionnaire
SMARInsights 54
Attachment 4
12.B-100Council Agenda 4-5-2022
Packet Page 184
SMARInsights 55
Attachment 4
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SMARInsights 56
Attachment 4
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SMARInsights 57
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SMARInsights 58
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SMARInsights 59
Attachment 4
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SMARInsights 60
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SMARInsights 61
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SMARInsights 62
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SMARInsights 63
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