Pismo Beach ISA World Para Surfing Championship Hosted
by AmpSurf Sponsorship
2022-2023
Adopt a Resolution authorizing the City Manager to enter into an agreement with the Association of Amputee Surfers for the Title Sponsorship of the ISA World Para Surfing Championships, in an amount not to exceed $175,400, and appropriating related budget adjustments in Fiscal Year (FY) 2023.
ISA Para Surfing
Championship
Background
Background
Host Sponsor
•Dana Cummings is a local Para Surfing competitor and is the owner of Amp Surf. He hosted the event with ISA here in Pismo Beach 2021
•Amp Surf brought us the opportunity again for 2022 and Dana Cummings has been a respected partner with the Tourism and Events department since 2015.
Branding
•Classic California is the City’s branding strategy
•Surfing fits the City’s Brand
•Other surfing events, Pismo Beach Open WSL, Surfing 4 Hope and Billabong’s “Still Frothy” Amp Surf Adaptive Surf Therapy, small events, and camps Organizer
•International Surfing Association (ISA) has taken the role in the development and advancement of Para Surfing to create a global platform for universal access to the sport. •Since 2015, the ISA has hosted the ISA World Para (Adaptive) Surfing Championship and each year has been the largest international Adaptive Surfing World Championship to date.
2021 Event
The ISA World Para
Surfing
Championships
Hosted by Ampsurf
was held in Pismo
Beach for the first
time in 2021.
Financial Results 2021
2021 2020 2019 2021 vs 2019
Room
Revenue $1,970,723 $809,588 $952,626 $1,018,097
TOT $216,779 $80,958 $95,262 $121,517
LBID $19,707 $8,095 $9,526 $10,181
LBID 2 $19,707 $8,095 $9,526 $10,181
Expenses
Title Sponsor $75,000
Marketing $25,000
ISA Rooms $29,000
Total $129,000
2022-23 Event
Proposal
Request for a 1-year
commitment for Title
Sponsorship
Proposed Financials
2022/2023
Proposed 2021 2020 2019 2022 vs 2019
Room
Revenue 2,570,700 $1,970,723 $809,588 $952,626 $1,618,074 TOT 282,777 $216,779 $80,958 $95,262 $187,515
LBID 25,707 $19,707 $8,095 $9,526 $16,181
LBID 2 25,707 $19,707 $8,095 $9,526 $16,181
Expenses 2022/2023
Title Sponsorship $75,000
Marketing $25,000
ISA Rooms $50,400
AMP Surf Management and Coordination $25,000
$175,400
2022-23 Event
Proposal Recap
Recap
Benefits to the City
•Off-Season 14 Day Event
•Fits our Classic California Brand
•Low Impact on the City of Pismo Beach and our Staff
•Fun Event for the Residents to Come Watch
•Support Destination Management Strategy of Equity Diversity and Inclusion •Support from Conference and Visitors Bureau, PBHA and Chamber of Commerce •Supports Sales Tax Revenues in the Downtown During Holidays •Possible Announcement of Para Surfing in LA 2028 Para Olympics
Questions