Park Signs
Council Goal-Setting Workshop -Agenda Item 03.A-7
By Colleen Cashmore-Ghiglia, Recreation Manager
Gordon Jackson, Tourism and Events Director
Meeting Date: February 16, 2024
Background
•Park Signage
•February 2021
•City decided to update park signage to improve aesthetics. •Budget was approved to redesign and install park signage to 11 of the 13 park locations.
•Dinosaur Caves Park and Price House were not included in this project. •These parks have Master Plans, which specify that the entrance signs be specific to the character of each park.
•Staff presented samples of park signage to PRBC and requested input on what design elements they would like to see on new park entrance signs.
•PRBC ad-hoc committee approved artistic designs, but per administration direction it was decided that the park signs should follow the City’s Style Guide.
Goals for Park Signs
•Add City logo
•Improve aesthetics
•Uniform throughout the city for identification and
maintenance
•Address for Public Safety
History of Park Sign Redesign
•PRBC l February 2021
•PRBC was shown samples of current park signs and optional park signs and asked to provide staff with a list of recommendations on which design elements a design professional should focus on when designing the new park entrance signs for the various public parks. •From this meeting, PRBC requested that the park signage be artistic and specific to Pismo Beach, possibly incorporating rolling hills, coastline, etc. •PRBC l May 2021
•PRBC was presented initial design concepts by a graphic design professional. Staff requested feedback from PRBC to give the graphic designer specific direction to obtain final design. PRBC ad-hoc committee selected 4 designs specific to park location (bluff top, hillside, etc.) •PRBC l March 2023
•Staff presented design based on Style Guide. PRBC recommended staff to find alternative designs that would follow the Style Guide while being unique to City parks. •PRBC l May 2023
•Staff presented several new designs from a graphic designer & PRBC selected a design.
Current Park Signs
•Below is a sample of our current park signs:
Why are some park signs different
•Master Plans
•There are two parks within the city that have master plans, these parks specify that the entrance sign be specific to the character of each park based off the master plan
•Dinosaur Caves
•Price Historic Park
Artistic Version
Versions Based on Style Guide-Public Works
•With the development of a Style Guide that branded the city to help public identify the City of Pismo Beach,
separately from its tourism brand, through clear
communication and a uniform color palette, staff created a park sign that follows the City’s color palette, while keeping a simple design to maintain.
Versions Based on Style Guide-Approved
•PRBC recommended that staffexplorealternativestotheoptionpresentedthatwouldfollowthecriteriaandcolorpalettefromthestyleguidewhilebeinguniquetoCityparks. •Staff reached out to anotherdesignertocreateaparksignthatalignedwithbothCitygoalsandPRBCrecommendations. •Staying within the limits of the StyleGuide,comments from PRBC,andwithstaffinput,the designconsultantdevelopedoptionsforPRBC.
Recommendation
•Provide direction for park sign development
•Current PRBC approved option is a recommendation. The
City Council has discretion to approve or modify as it
deems appropriate