A PROCLAMATION OF THE CITY COUNCIL OF THE CITY OF PISMO BEACH, CALIFORNIA RECOGNIZING MAY 2024 AS TOURISM MONTH IN PISMO BEACH WHEREAS, the travel and tourism industry is essential to the success of every industry and will continue to be a critical part of Pismo Beach’s economy, development, and workforce; and WHEREAS, a robust travel industry provides significant economic benefits for the entire state, generating more than $150.4 billion dollars in visitor spending in 2023; and WHEREAS, travel has been the foundation of a healthy workforce, serving as one of the largest private-sector employers in California, supporting 1.15 million jobs in 2023; and WHEREAS, spending by travelers benefits state and local governments alike, generating $12.7 billion dollars in tax revenue in 2023 to support essential public services and programs that benefit all Californians; and
WHEREAS, taxes generated by travel in 2023 saved Californians $966 per household; and WHEREAS, in San Luis Obispo Tourism generated $2.32 Billion in visitor spending, $20.7 Million in state and local tax revenue and 22,830 jobs in 2023; and WHEREAS, in Pismo Beach, Tourism generated $19.9 Million in visitor spending, $16.1 Million in state and local tax revenue in 2023; and
WHEREAS, tourism enhances the quality of life for all Californians: a 2023 study showed strong resident recognition and appreciation for tourism’s role in improving living standards; and
WHEREAS, the California Legislature in 2016 declared every May as California Tourism Month to celebrate the positive economic impact of the tourism in California.
NOW, THEREFORE, the City Council of the City of Pismo Beach hereby proclaims May 2024 as Tourism Month in Pismo Beach, and we encourage residents to discover the many ways they can play throughout Pismo Beach and the Golden State.
Dated this 21st day of May, 2024
________________________
Ed Waage, Mayor
4.A-1Council Agenda 5-21-2024