oBeachanmPis VisitL AL
gill
fJ.
WHO IS VISIT SLO CAL IN
Destination Marketing and Management organization for the San Luis Obispo region SLO CAL
J y '
f i r1.
' 9
HOW IS PISMO REPRESENTED
Jed Bickel - Visit SLO CAL Board Member Pismo Beach Appointed Seat since March 2019
Gordon Jackson - Visit SLO CAL Marketing Committee Member since 2015
Jorge Garcia - Visit SLO CAL Advisory Committee Member Stacy Inman - Visit SLO CAL Advisory Committee Member
SLO CAL BRAND STRATEGY
Key Insight: California of a simpler time
PLACEPACE PEOPLE tiff 100
Diversity Deliberate, mi culturef���/l�/�11� of natural relaxed - �/ (1 l� l!
offeringpace _ people to hT��
4 IS
.� TO
CAL I
OWNED MEDIA CHANNELS
WEBSITE / SOCIALS
SLOCALCOM REFERRALS
JUNE 2 0 23 -J U L Y 2024 Top 20 Partner Referrals Partner Name Clicks
1 Pismo Coast Village RV Resort 2050
0 Monarch Butterfly Grove 1282
Kon Tiki Inn 850
Dolphin Bay Resort&Spa 835
r' Pismo Preserve 795
Pismo Beach Premium Outlets 644
Dinosaur Caves Park 566
k in Pismo Beach and Shell Beach Pismo Beach Pier 541 ,i %. iei ber4 conM uaq enC more,gemo B..�..°a n..rer SnNllucwolNra erpn elv w °F m�a� _ INwr kN �.deae�° ° Dia Feliz Spa 530 L s,a.o Ixm cFowoer mn in re n lee a en u
Things To Do in Pismo Beach&Shell Beach
-ji
Holiday RV Park 478
IocxHzl.rg xx.N.maner.met rme rol,em,n,,�ae<r nnny�n ena a�l�re onrne nween.vrom snmmlre.na many m Mayenlny rting,eavne 9seu ene SnNI Beau eelrter en Nryereuteoor eMVNeste rofrnn Ne uus SUNI ue pxcn elw over epectecuer sunzes I- ;0 SeaCrest OceanFront Hotel 471 Marisol Restaurant & Lounge at the Cliffs 465
Referrals to Pismo Businesses by Category Central Coast Kayaks 457 Lido Restaurant & Lounge 412
Places to Stay —6,866 clicks Pequin Coastal Cocina 283 Things to Do —6,480 clicks Giuseppe's Cucina Italiana 281 Eat & Drink—4,602 clicks Pismo Lighthouse Suites 276 Events — 2,101 clicks Ada's Fish House 272 Pismo Beach Bike Rentals 256
Other— 65 clicks SeaVenture Restaurant 254 Total- 20,114 clicks
6 SOCIAL STRATEGY IS ALIGNED WITH SUPPORTING PARTNERS
SOCIAL FIRST
MESSAGING CONTENT COMMUNITY KNOWLEDGE FRAMEWORK DEVELOPMENT BUILDING
SHARING
Our social strategy is We develop social Our social channels built on eight first content at the act as a community We regularly gather messaging pillars speed of hub,tactically the social media manager community
that are all consumption which engaging with together to share best
supportive of Pismo's regularly features partners to bolster practice and to ensure
own messaging and showcases their organic reach Pismo Beach positive collaboration
Visuals of Pismo
included in SOCIAL CAMPAIGN INCLUSION:
1 4 1 1 ► 1 1social first social 1'ISM[) 1'I�E�EI�VE . � •-_,� ,. campaigns., such as 'This is
r
.. .� •
PRESERVE
100k Views
CAL
r� Y a Engagements
r �
'ALWAYS ON' COLLABORATION IN ACTION:
-- -
Highlighting Promoted
Pismo at regularly in
Christmas county wide ,
time in roundup style
collaboration - content
with Pismo
Beach CVB
I - Upscale Bars in Upscale Bars
® 85k Views
— - 5.3k
Engagements r ��
_ Beach Time �.
_ 25k Views
50k Views 1k
2k Engagements
Engagements
COMMUNITY ENGAGEMENT IN ACTION:
slocal A ...
Woodlock • Settle Down(Acoustic)
local ineyard escape or coastal bliss?In#SLOCAL,you can have bothweW Drivetlme
Experience the best of both worlds from Edna Valley to Pismo content Edna Valley to Pismo Beach Beach via Price Canyon Road—all in just 11 minutesw highlighting via Price CanyonRoad: Which#SLOCAL route is your favorite? proximity and ii minutes WOO Edited 14w
building
—_ - awareness
45k Views
pismobeachca Wine and waves!! 2.5k
14w 5likes Reply Engagements
View replies(2) Pismo Tagged
View insights
Liked by brookeweisbecker and 1,849 others
January 18
Add a comment...
CAL
PAID MEDIA
BRAND CAMPAIGN
HOUSE OF BRANDS
UNPACI{ ING SLO CAL
HOUSE or
BRANDS
• Greater Integration - A
clear connection between
all of the individual ,
destinations/bra nds and � SLO CAL is home to many unique towns and a _ S LO CAL kaleidoscope of cultures all linked by one local spirit. • Greater Clarity — COMMUNITY
Providing a clear
relationship between e
the communities andtii
S LO CAL
- ;�
a �
1 •
w I J !
V/` { J
1"-r h •l!f •„�� 'I - ' ;�`+ {.i lac,¢1 "4 i'y'�r�i; }r.V. T �� 16
` � `4, , r _ .` � T PKTQ BEACH - _ • /tr10NARCH BUTTEgFLY GROVE >�
P13T0 BEACH -
ki A W-1 %uftl
3 QUESTIONS. .01
1 DESTINATION.
ENDLESS JOURNEYS. N C S"D�YOU i
TAKE THEQUIZ&EPIIDEASeDy l TAKE A WALK ON THE WIT .: . WILED SIDE
j * Pismo BEACH
:3 THE PERFECT SPOT
74 f
TG GET WRRM W CGRSTY
P:SNC B£wCH} _S
-rhe Ta pd of
- * PISMO BEACH ® *PISMO
tDRAMATIC VIEWS SURF, SHOP, SMILE, ALWAYS BE ON Fm ROMANTIC STROLLS * PISMO BEACx REPEAT. EONO f, DO SO c `ov, Food F
.Ito vivo PISMO BEACH
THE
iW,,i
Life's Too Beautiful to Rush* y _
PISMO BEACH * PISMO BEACH +
s s
EARNED MEDIA
r"`POINTS GUY q
Pismo Beach,California EARNED MEDIA
Al dos angrlrs�'imes
10 places in California
- to see magnificent
�M wildlife in their natural • •
settings
Pismo Beach In San Luis Obispo County,California.HAW JARVELAINEN
PHOTOGRAPHY/GETTY IMAGES
i
PismoB Beach,afclassicCalifornarbeachtownonetheCentral - LE S�1RE wea,nrr Monarchbutterflie imagine9 fishing pier, Y _
fish and chips stands steps from the sand and you've gat • • Dylan Efron - YouTube Pismo Reach sat Pismo Beach Coast.Surfing,dune riding,wine tasting,kayaking and golf,it's Best Restaurants i n Monarch Butterfly Grove • • -all here,and you won't be fighting off the crowds to partake. 0 Itt—u- Pismo Beach _ mmmmlazmwlmBy rin°a Chandra • • - Surrounded by the Pismo Preserve,there are more than 900 r'"" ® Best viewing time:October to February acres of coastal hills frequented 6 hawks,owls,peregrine 13 K Views . • • • q y p g The experience:The monarch butterflies'orange, falcons and other wildlife.Paddleboarding is popular on either black-veined wings are unmistakable.At the end of ...,. ...,.. ,.....,. ..... .. ........r.. summer,monarchs start making their way from the northern to southern part of North America and
m.m.r i.c,9owmi.ne+D..,nnnmmnoi.zoorax mro
READ ALL•. • •
o d,..x... xa.mw.,e. Ee.....w..a... i...,, �uw..m.. E.mn w rn•nY+ rda e.,..,..4, _ �. .... . ►vislr sto CAL Pismo Beach,California
t� a •
- - it d � .•
COY MONARCH BUTTERFLIES LISTED AS ENDANGERED =- - - -� - - � - • • - VESPERA RESORT ON PISMO BEACH i* • • • . • - .rv.r.a..,,,� ... e..,n...n......s. LAST MINUTESPRING BREAK DESTINATIONS III DEALS V Monarch butterflies officially designated as endangered Lo-MoAdwayI Frond-,d,evxmir,�&-F,,nh—he _ - nf'Celifomia Lheamin&"of amuse,you dont need a passport to-joy the Golden State a trifecre of sand,xurf,endeune],ine-
THANK YOU
`�'��# +},•"�; .�+. _ �� _fir_ �,�,�,� .4•� ,