COUNCIL UPDATE
Quarterly Paid Parking & Price Street Update
Agenda Item 12.A
Jeff Smith
Chief of Police
Meeting Date: October 21, 2025
Overview
•Updates
•Parking Revenue
•Parking Occupancy
•Price Street Parking Program
Updated
Parking Map
Resident Only
Parking Pass
Paid Parking Revenue (Jan-Sep)
$1,420,988 $1,379,358
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
2024 2025
Parking Kiosks
$784,938 $788,174
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
2024 2025
Downtown Parking Meters
Parking Occupancy - Locations
100 Block Pomeroy 200 Block Pomeroy 600 Block Cypress 700 Block Cypress 100 Block Hinds 200 Block Hinds 2025 75%76%55%55%44%51%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Downtown Meters Average Occupancy Rates
Parking Length of Stay
January February March April May June July August September CPL (kiosk)104 106 110 121 123 129 136 131 113
Downtown Lots (kiosk)120 124 127 134 133 132 138 133 127 Pomeroy (meters)70 71 70 76 72 74 78 74 68
Cypress (meters)67 68 66 72 66 65 69 65 61
Hinds (meters)68 71 71 79 75 75 77 75 67
0 20
40 60
80 100
120
140
160
Mi
n
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t
e
s
Parking Citations
2024 2025
Citations Issued 11185 10250
Expected Revenue $837,865 $722,372
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
0 2000
4000
6000
8000
10000
12000
14000 Citations & Revenue*
5673
2180
669
410 393
Top 5 Violations Cited*
Failure to Pay for
Parking
Expired Paid Parking
Ticket
Exceed Paid Parking
Ticket
Marked/Colored Curbs
Restricted Parking
11pm-4am
*Excludes Price Street
Price Street Parking Program
History
•June 2021 City Council passed a resolution to establish paid parking for Price Street
•February 2023 staff presented to City Council looking for direction for double loaded diagonal parking for Price Street •October of 2023 presented to council on modifications to Price Street parking configuration options
•June of 2024 began construction on Price Street
•November of 2024 pole and meter installation was completed
Updated Signage
Price Street Parking – Revenue
January February March April May June July August September 700 Block $2,776 $2,837 $3,800 $4,428 $3,380 $4,931 $4,674 $4,695 $3,412 800 Block $2,029 $2,323 $2,937 $3,630 $2,837 $3,877 $3,901 $3,650 $3,201 900 Block $2,293 $2,675 $3,164 $3,813 $3,030 $4,444 $4,237 $3,946 $3,049 1000 Block $1,056 $1,453 $1,824 $2,266 $1,909 $3,005 $2,759 $2,564 $1,664 1100 Block $406 $613 $687 $960 $1,037 $1,926 $1,984 $1,713 $860 Total $8,560 $9,901 $12,412 $15,097 $12,192 $18,183 $17,555 $16,568 $12,186 $0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
$20,000
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
700 Block 800 Block 900 Block 1000 Block 1100 Block Total
Price Street Parking - Occupancy
Friday Saturday Sunday
700 blk Price 38%69%67%
800 blk Price 36%68%66%
900 blk Price 37%66%61%
1000 blk Price 26%60%55%
1100 blk Price 10%41%35%
Total 29%61%57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Price Street Parking – Length of Stay
January February March April May June July August September 700 blk Price 65 76 75 78 78 88 92 90 75
800 blk Price 65 79 79 77 82 87 98 81 73
900 blk Price 66 78 75 80 78 87 93 83 70
1000 blk Price 62 75 77 80 88 93 97 93 74
1100 blk Price 64 74 71 76 93 97 108 100 63
0 20
40 60
80 100
120
Mi
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s
Price Street Business
Survey Responses
Enhancements to Address Concerns
Integration with IPS
•Seamless integration with existing IPS technology and
Vigilant LPR.
•Service, Payment, and Enforcement centralized
•Eliminate need for receipts on dash
•Eliminate “paying the wrong meter”
•Enhanced mobile app features
•Add time from phone
•Full compliance with California requirements
Parking Validation Options
Parking Committee
Recommendation Free Period not to exceed 30 minutes
IPS Integration Possibilities
Convert to Kiosks for Price Street
Small SignsKiosks
Alt.- Add Additional Parking Poles
Proposed Changes
1.Enhance outreach to both businesses and residents on existing programs and changes
2.Convert to Kiosks on Price Street
3.Fully integrate IPS
4.Return to Parking Advisory Committee
QUESTIONS